Internet Marketing Northampton UK

Blogging

2012-02-17T21:38:00.000Z

Watch out for our newsletter giving heaps of information on Blogging for Business.

Blogging is a great way to share your expertise and knowledge. It is also a great way to help boost your company web presence.

It's pretty simple maths really. The more content you have on the web, then clearly the more chance you have of being found.

But you cannot just throw up any information. It should be relevant to what you do, and always something you know. Don't just write content for the sake of it, write it when you have something to say. That way, yes you are helping your online web presence, but also you will become more engaging for your readers who will start to look to you for the resources they need.

If you like what we write, please do sign up for our email newsletter by emailing Tracy@m3sm.co.uk quoting Please sign me up for your newsletter - we found you on your blog.

Thank you, Tracy Spence

www.M3SM.co.uk
Tel: 01604 652006

Google Plus Company Pages

2011-11-15T11:08:00.000Z

Since the launch of Google Plus business pages, there has been alot of hype on how we can use this to our own benefit.

We have created a simple PDF that is free to download, with no form to complete, and it is available here:

http://www.slideshare.net/spencewsi/google-plus-how-to

The PDF details exactly how to create your business page.

Like Facebook, Google Plus insists you have a personal page first, they want the person to engage as well as the business.

Pages appear not to be limited, you can have as many as you can handle.

You do need to create a gmail account before you can create a personal profile, and once that is set up, it is clear where you go to create a business page (unlike Facebook who have never made that easy).

So, please feel free to share this link and get started with your new Google Plus Business Page... because we know this will change the way google ranks a website.

Thanks,

Tracy Spence
01604 652006
tracy@m3sm.co.uk
http://www.m3sm.co.uk/
http://www.totalwsinetsolutions.com/

http://www.slideshare.net/spencewsi/google-plus-how-to

Company Status Updates on Linked In

2011-11-02T09:37:00.000Z

We have been using Linked In company pages for a while, adding products and services and cololecting recommendations that stay with the company rather than the staff member.
Now Linked In have created a "Company Status Update" that goes to your Company Followers, rather than appearing on your connections status update area.
I guess this means we now have to work on gaining Company Followers too.
Linked In are also allowing us to see stattistics about your status updates, like Facebook, showing the number of impressions a post received, and the percentage of interaction.

All this additional information should make us all much better Social Media Marketeers, as we understand our online user visitor behaviour more and more.

Thank you Linked In for giving us more to teach on our training courses, and another new slide to create.

For more information on our courses, please visit http://www.m3sm.co.uk/

Using Web properties to enhance your online image

2011-09-27T13:30:00.000+01:00

Web Properties

It's a little like Monopoly...

The more property you own, the better the position you are in. Using things like Facebook, Twitter, Linked In are all great, but you should be looking to enhance this just a little more.

Claim yoru name on as many portals and properties aas you can actively cope wioth, link them together as much as possible and track the results.

Once you begin to track, you will soon start to see where your target audience is and can add more similar web properties to your portfolio.

I hope that helps.

Tracy
http://www.totalwsinetsolutions.com
http://www.M3SM.co.uk

Tel: 01604 652006

Headlines and Updates

Creating a Brick and Stone Website

2011-08-19T07:00:00.000+01:00

A great article by Ron McArthur written specifically for the Brick and Stone Industry.

http://masoncontractors.blogspot.com/2011/08/creating-website-for-your-masonry.html

This article concentrates on how the Brick and Stone industry can use online tools to grow their business.

We ourselves have created many websites for this industry, and over many years have seen many changes in the way companies are using the web to stay ahead of their competition.

Some very simple websites we have created include:

But of course, it does not stop at your website. Ron also mentions Social Media, and YouTube is a great way to showcase on the web, and acheives fantastic results, like this video here:

http://www.youtube.com/user/prcontractors

Search Engine Optimisation is also a highly important tool in getting your website found, and is more reasonabley priced than you think.

If we wish us to take a look at your website to see how we can help you grow your business using online tools, please give us a call on 01604 652006 or email me direct at Tracy@totalwsinetsolutions.com

error 404

2011-07-12T15:54:00.000+01:00

getting a 404 error on a web page can be very frustrating to say the least. But, as a business, you can use this page to help people understand why they are here, and help them fin their way back. Here are a few thoughts...

Explain why they may be there
Show them how to get back, include a few key links
Add your company logo
Include links to your Social Media portals
add your email address and encourage visitors to report the errors.

Give it a try, and let me know how you get on.... Thanks

Search Engine Optimisation Northampton

Google Analytics

2011-06-27T21:50:00.000+01:00

Google Analytics are Beta testing a new dashboard. Much prettier than before, with the key things ready on the home page. Just as intuitive and customisable.

Ask how Google analytics can help you. Or click the link below to contact us.

Google Analytics help

A message from Bing

2011-06-24T12:25:00.000+01:00

A message from Bing.

"As of June 7th, the Bing Webmaster Tools site that you know has changed.

Bing has been investing in building its Webmaster Tools for a while now and we have recently launched a revised webmaster experience that offers expansion in tools, data coverage and content. The site redesign makes it easier for you to find content, tools and data to help meet your needs. Our new features include expanded functionality, and the data that coincides with these new features. With over 40 new self-help documents on hand, publishers now have access to a wide range of help and guidance content across various topics such as how to use our tools and search engine optimization.

New Bing Toolbox Site

As part of our investment, we’ve built new functionality to help publishers find relevant data and control their accounts. Here are some of the major features and improvements Bing Webmaster account users will see:

– Crawl delay configurable by the hour

ο Control when and at what pace Bing crawls your website

– User and role management

ο Control who can access your Bing Webmaster account and what functions they can use

– Index Explorer

ο Improvements to reliability and how fast data appears in your reports

– URL Normalization

ο Manage which URLs from your site Bing holds in its index

– Deep Links Management

ο Manage which deep links are shown for your website, when your domain is selected

Beyond the updated and enhanced features, Bing Webmaster Tools has also launched detailed self-help guides and how-to documents. We’ve covered a wide range of topics, from how to accomplish tasks within Bing Webmaster tools, to what you should be focused on when performing search engine optimization. Here’s a quick peek at some of the new content topics in the 40+ new guides and how to documents launched:

• Using Bing Webmaster Tools

• Webmaster Tools Data explained

• How to perform Link Building

• Removing or blocking pages from our index

• Search Engine Optimization (SEO) guidance

• Managing URL parameters

• Implementing Rich Snippets (www.schema.org)

• Managing Canonicalization (duplicate content)

• Managing redirects

• 404 page management

• Rich Media and Search

Watch for new content to appear monthly as we invest further in explaining features and highlight areas of work webmasters are focused on.

Visit Bing Webmaster Tools to see the new features in your account, and to access the new content. "

I hope that helps...

Blogger Statistics

2011-06-17T08:56:00.001+01:00

Do you ever check your statistics to see what is driving people to your website or blog?
No?
Well you should...

I decided to look at the all time stats for keywords people are using to find my blog.
So, my statistic clearly showed that people are looking at my blog for free resources. The key words used all related to one thing "Free Press Release Websites"

What does this tell me? Well, it shows me that if I want people to look at my website for these search terms too, then I need to include the same free resources.

What it also tells me is that despite the focus on offering hints and tips on all things internet marketing, people simply want the free list of press release websites that I have previously provided.

So, what other FREE RESOURCES do you want to see?

Facebook Fan Pages for SEO

2011-06-17T08:43:00.000+01:00

Did you know your Facebook Fan Page can be optimised for the Search Engines?

No?

Well read on...

Usually, your Facebook Fan Page comes up for the company name because you have claimed the vanity URL using your company name.

But, there are various ways you can now help your online ranking...

Want to know more?

Contact us for your free initial Internet Marketing consultation.
Tel: 01604 518121 or email info@totalwsinetsolutions.com

Integrate Social Media with Your Sales Process

2011-06-16T09:53:00.001+01:00

Thank you to everyone who participated in our June end client webinar. We invite you to register for our July end client webinar entitled “Integrate Social Media with Your Sales Process: 6 Steps to Fill Up Your Sales Funnel.” Registration details are below:
North American Market:

Topic: Integrate Social Media with Your Sales Process: 6 Steps to Fill Up Your Sales Funnel
Date: Thursday, July 7, 2011 @ 1:00PM EDT
Register: https://www1.gotomeeting.com/register/453756160

UK/European Market:

Topic: Integrate Social Media with Your Sales Process: 6 Steps to Fill Up Your Sales Funnel
Date: Thursday, July 7, 2011 @ 1:00PM BST
Register: https://www1.gotomeeting.com/register/176392008

Search Engine Optimisation Northampton

Best Practices for Sharing Media Online

2011-06-15T12:22:00.002+01:00

Best Practices for Sharing Media Online
4 tips to remember when it comes to sharing content

Tip 1: Quality over Quantity - Most companies get into the 'quantity versus quality' count of followers or fans. Quality followers will engage with you, give you honest feedback and could even become your brand evangelists.
Tip 2: Engage with Customers - Customer service and engagement overall is a new and genuine form of un-marketing. Customers, prospects, and influencers are already engaging with others to contribute, learn, and discover. Try using engagement as a fast, free, and powerful way to reach and serve customers.
Tip 3: Give to Get - Successful social media marketing programs involve listening and participation. That participation centers around giving value before expecting anything in return.
Tip 4: Make it Portable, Searchable & Shareable - Avoid the mindset that your content must be published only on your site and completely controlled by you. Good content should be built to travel, so users should be able to download, embed or share it as they like

Globally, companies have recognised Social Media Marketing as an exploding marketing platform and are utilising it to creatively power their marketing and branding. Contact Tracy Spence, your local WSI Consultant to manage your social media marketing - generate leads, drive results, gain ROI.

EU law on Cookies.

2011-06-09T16:31:00.000+01:00

Today I read a great article provided by Silk Tide (a WSI Partner) about the EU Cookie Law that came into effect in May 2011.

The main points are that most websites in the UK are now illegal.

The new law has come into place to help protect people's privacy.

For example, if you search for "cars" in Google, they uses cookies to remember this. Later in the day, on another website, Google may target car ads at you because they remember who you are. This might not sound too scary until you think how many thousands of searches you do on Google, and how much they may know about you as a result.

The vast majority of small websites don't do this of course, but they do track visitors to their website, e.g. via a tool like Google Analytics, and they use social media plugins like Facebook Like buttons.

Most EU websites will need to change, or break the law.

Over 92% of websites use cookies at the moment. They'll either have to stop using cookies, or start asking for permission.

HOW DO YOU KNOW IF YOUR WEBSITE NEEDS CHANGING?

WSI have developed a webscan, that not only shows how your website is performing, but also checks to see if you need to remove cookies to become legal.

Give us a call on 01604 518121 to order yours, or email info@totalwsinetsolutions.com

http://www.totalwsinetsolutions.com

Content Sharing via Social Media

2011-06-08T12:20:00.001+01:00

Content Sharing via Social Media
Target marketing to meet your business goals

Is your business using social media channels like YouTube and SlideShare? Video is great for demonstrations and presentations to your target audience. Screen-casts with voiceovers work particularly well, especially for technical topics or marketing videos. Audio podcasts are ideal for interviewing industry experts or to record interesting discussions that occur as part of conference panels.
Unlock the potential of these powerful tools to build your online presence, and maximise the returns from these social media platforms.

Content is the heart of an effective web presence. If your content isn't right, your prospects simply won't engage with it in the way you hope. When people link to you, they're linking to your content. When they share via social networks, they're sharing your content.
Don't start with a social media campaign. Start with identifying what content will be interesting to your audience. Then consider which platforms and tools are going to give your videos or presentations the best chance to be seen and shared.
A smart response strategy with a commitment to engaging viewers and commentators will strengthen those relationships on YouTube. Take the relationship building potential of the social media community to a new level by creating individual video responses to viewers who commented on the originals.
Pull lessons from platform-specific data points, such as what people "like" and "dislike". Initiate discussions about what's popular and what's not. Your viewers are voting with a thumbs-up or thumbs-down - try to initiate a dialog about why they vote as they do.
Search for people and company profiles in your field and start "following" them. Review their content and provide them with feedback, favorite presentations or videos that you really liked. Comment on them, provide them with a link to your own presentations or videos on the same topic and ask for feedback.

Take Online Lead Generation to The Next Level: 5 Ways To Capture New Market Niches

2011-05-31T09:21:00.000+01:00

WSI News



	Mark Your Calendars for June 9 for a WSI Webinar "Take Online Lead Generation to The Next Level: 5 Ways To Capture New Market Niches" - Register Now Dear Client, The Internet and Social Media have changed how you serve customers, generate leads, manage reputation and build brand value. Your business is facing competition from new locations, markets and even industries. At the same time, you have an opportunity to open up your business potential. How do you navigate a business landscape that is faster than ever before? Focus on market niches – discover what you don’t know. Then have a system to capture them. Learn more at this webinar. Registration details are below: North American Market: Topic: Take Online Lead Generation to The Next Level: 5 Ways To Capture New Market Niches Date: Thursday, June 9, 2011 1:00 PM - 2:00 PM EDT Register: https://www1.gotomeeting.com/register/542877185 UK/European Market: Topic: Take Online Lead Generation to The Next Level: 5 Ways To Capture New Market Niches Date: Thursday, June 9, 2011 1:00 PM - 2:00 PM BST Register: https://www1.gotomeeting.com/register/649575784 NOTE: When prompted to specify the name of the WSI Consultant who invited you to this webinar, please put my name, TRACY SPENCE, to complete your registration. *Invite a Colleague:* if you know anyone who might be interested in this webinar, please forward this email on to them. Feel free to give me a call on 01604 518121 or reply to this email if you have any questions about this webinar. Regards, Tracy Spence Telephone 01604 518121 or email Tracy@totalwsinetsolutions.com

The power of SEO, Social and PR!

2011-05-26T10:48:00.000+01:00

We are very proud of the things we have achieved, but exceptionally proud when something we do has a direct effect on something that happens to our customers. Of course when that effect means our customers are getting high profile visibility, then we just want to share this with the world.

This morning we received a phone call from our customer, who also happens to be an associate business that we work very closely with. They are appearing in the Times Newspaper today, an article about how smaller comoanies can use branding and web marketing to make them look much larger than they really are, and so attract larger clients.
http://www.enterprisemarketing.co.uk/latest-news.html

Having asked how this came about the instant reply was “Twitter!”
Having delivered a Social Media training course to them, and offered advice over the years, Twitter has proved to be very successful for them, and a conversation was started with the Times Newspaper as a direct result of their Social Media Networking.
So we started to think back to other successes we have had for our clients.
These included creating a website that was found by Channel 4 Television. They wanted a landscape gardener to work with them renovating the gardens of two cottages in London for their “Property Ladder” television programme with Sarah Beeny, and as a direct result of SEO on a website, a contract was signed between our client and Channel 4 Television.
But I guess the greatest coo of all was for a client who makes and sells maps in all sorts of medium. As a direct result on a Press Release that was pushed online, a company asked our client to work with them to develop the largest (and most beautiful) Atlas ever made – Earth

Another press release was created and pushed out online, and it was picked up by the National Newspapers, Local Televison and Local Radio too. This was followed by a call from David Bellamy who worked with our client to promote the Atlas.

Another Press release with more offline PR of course and eventually our client appeared on Blue Peter! It is great to know that our efforts played a part in our client receiving a Blue Peter Badge!

We cannot guarantee you a Blue Peter Badge, or a visit from David Bellamy or Sarah Beeny, but we can assure you of great customer service and exceptional quality work and results, giving you a real return on your investment.

Digitisation

2011-05-24T14:23:00.003+01:00

Of all the things we blog about, here is something that we have omitted to show you. Appologies if you have seen it before, but if not, please enjoy.

How we work - Web Marketing

2011-05-24T10:37:00.000+01:00

How do WSI work?

When it comes to your website, it is important to do something with it.

Let us imagine this scenario... Imagine you have your new car delivered... Imagine how fabulous it looks, the shiney paintwork, the blackened wheels, the sleek shape...

Now the delivery man have gone, and you have signed for your new dream car, you open the door. What? No steering wheel? No seats? No engine? No Fuel?

So how does your car work? Well, just like a website with no strategic plan, it won't!
At WSI, we make sure we understand the plan for your website, and help create an online marketing plan that addresses all your needs as a business. We help you promiote your business online using techniques such as Search Engine Optimisation and Social Media Optimisation. We use tools like Email Marketing, Website Conversion Architecture, Analytics Analysis, Pay Per Click, Display Advertising and more...

Sound like an awful lot? Well, this is just the tip of the iceberg, but not everything will be suitable for you of course. Some things just will not suit your target audience, your budget, your resources and you plans.

Each solution is bespoke, tailored around your needs as a business. It may take a while to formulate the plan, or it may be simple enough that we can start immediately. Whatever suits you, we work with you to formulate and evolve the plan. After all, your business model may change a little, and so must your plan.

Testing and measuring all the way to ensure we get you the very best return on your investment

How we work - Website Design

2011-05-17T14:27:00.003+01:00

How do WSI work?

Our main aim when creating a website is to incorporate your vision for the future. So, in order to understand where you want your business to go, the first step is an informal chat (or formal if you prefer), in order that we can understand a little more about your business, look at your business needs, and work a website strategy that really works for you.

Of course, a website is only a part of it, but we will look at the other aspects of our business in later blog posts.

After an initial consultation we then agree on a design. We work with you until it is just what you want, based on our experience as to what works, knowing where users look and expect to see certain aspects of your website, and also industry sectors.

This is in the form of a jpeg image. We will continue to make changes until you are happy.

Once the design is approved, we then move onto the build stage, and create a site on temporary servers in order that we can add the content. We expect things will change a little here, navigation, content, images etc... But again, we work with you to get this right.

Then comes the exciting part - the launch. Launch time often makes people jittery. What will happen, will my website be down, what about emails... We ensure the emails are set up and you have full instructions BEFORE we launch. The website seamlessly moves from one look and feel to another, and no downtime, and no loss of emails either.

So, working with WSI is really easy, and we have lots of happy clients to prove it. Just take a look at our website and Social Media portals.

http://www.totalwsinetsolutions.com

Facebook for Business

2011-04-27T16:35:00.005+01:00

Last week I did a seminar at the Regus/WSI/Infinate Group Business Success Talks, where I talked about the benefits of using Social Media in Business.

A full detailed recording of this has been uploaded to You Tube, please feel free to watch and pass on.

As a follow up from this, we have a special promotional offer that we hope you will find beneficial to your company.

We are offering a Facebook Micro-site with up to 5 tabs and a contact form - normally retailing at £600 plus VAT, we are offering this for just £350 plus VAT until the end of May 2011.

In addition to this, we will refund £50 per signed deal referred from you to us.

Refer 7 other businesses and you could get yours FREE!

WSI Outstanding Customer Experience & Satisfaction Award Winner!

2011-04-13T10:00:00.002+01:00

WSI Internet Franchise Honours Excellence among Its Franchisees at UK and European Convention 2011

- World’s Largest Internet Franchise Recognised 18 Franchisees at Its Regional Awards Ceremony in Birmingham, UK

Your Local Advanced Internet Marketing Consultant Tracy Spence was one of them!

Outstanding achievement and business success were recognised at WSI’s regional awards ceremony held at the company’s UK and European Excellence and Innovation Convention. More than 150 WSI Digital Marketing Consultants attended the awards dinner as WSI, the world’s #1 Internet franchise, honoured 18 franchisees with a 2011 Regional Excellence Award.

Ron McArthur, president of WSI, said, “WSI is proud to recognise outstanding achievement displayed by our Internet franchisee community in terms of delivering excellent digital marketing solutions to their clients, providing exceptional customer service and contributing to the overall success of the WSI system. Our regional awards ceremony was a great way to convey our sincere appreciation for members within our franchise network who have gone over and above the call of duty during the past year”.

Among the award categories highlighted were the Performance Awards, which recognised WSI’s top 5 Area Representatives who achieved immense success developing the franchisee communities in their regions. Those who received a Performance Award were: Alberto Ferreiro (Northern Mexico), Carlos Guzman (Southern Mexico), Gilles Dandel (France, Belgium, Luxembourg, Martinique), Doug Schust (Eastern Canada) and Francois Muscat (South Africa and Africa).

WSI also distributed its People’s Choice Awards, which were nominated and voted by the Internet franchisee community. These customer excellence awards recognised those who demonstrated Outstanding Customer Experience and Satisfaction. The winners were: Chris Griffin from Surrey, UK, Miko Kershberg from Belgium and Tracy Spence from Northamptonshire, UK.

Additionally, WSI honoured those who made exceptional contributions to the WSI franchise network with a community excellence award. The winners of these awards were: Husam Jandal from Dubai, UAE, Francois Muscat from South Africa, Gilles Dandel from France and David Duncan from Surrey, UK.

Lastly, WSI presented its Rising Star Awards, which were selected by the Internet Consultant Advisory Council (ICAC) and Area Representatives. These awards were given to those who displayed exceptional achievement in their WSI franchise business within the first year of operation. Those who were honoured included: Peter Bushaway from the UK, Muna Saleh from UAE, Francois-Xavier Magnin from France, Graham Drage from the UK, Philippe Thoniel from France and Peter Wilson, Simon Miskimmin & Michael Pearson from Ireland.

“The winners of this year’s Regional Excellence Awards have exhibited stellar results in terms of regional development, customer impact, community impact and business achievement”, said Ron McArthur. “The winners list is quite impressive and offers a firm testimony to our industry leadership and continuous innovation toward reaching new frontiers in this exciting field. On behalf of the entire corporate head office, I want to congratulate each winner for their outstanding achievement”.

WSI is the world’s leading Internet franchise offering digital marketing services to suit the needs of multiple industries. The company has the world’s largest Digital Marketing Consultants’ network with its head office in Toronto, Canada. WSI Digital Marketing Consultants have helped thousands of small and medium-sized businesses realize their online marketing potential. By using innovative Internet technologies and advanced digital marketing strategies, businesses can have a WSI Digital Marketing System tailored to their individual needs to elevate their Internet presence and profitability to new levels.

In 2010, WSI was the proud recipient of 6 Standard of Excellence Awards at the Annual Web Awards Competition organised by the Web Marketing Association (WMA). With the support and cooperation of its customers, franchise network, employees, suppliers and charitable organisations, WSI aims to help make child poverty history through its global outreach program www.makechildpovertyhistory.org.

Steps to Increase Your Construction Company's Web Presence

2011-04-07T07:56:00.001+01:00

Online marketing efforts become even more important to contractors in an increasingly competitive environment.

With profit margins in the construction industry remaining thin, many contractors are traveling out of their usual territory to bid jobs. Your home-town reputation may not be sufficient to market your company in new territory. Online marketing can help. With more than 200 million people around the country using the Internet, it is vital that you take an online approach when marketing your business. Not to mention, social media is growing at an exponential rate. By taking advantage of the Internet, you can increase the credibility of your business and traffic to your website. Examine these guidelines to measure whether your online efforts are up to par.

Display Advertising: The Billboards of the Web

2011-04-06T15:29:00.002+01:00

For access to your free webinar and complimentary white paper, visit http://www.getwsipowered.com

Display advertising is an online form of advertising similar to billboards, television ads and print ads.

The ad has a simple concept and instantly provides the viewer with upfront information about the product or service.

A display ad is embedded into a web page and consists of images and text. It can include sounds, animation or video to attract more attention, or with the help of some programming, can be highly interactive.

HTML code is used to instruct a web server to load the specified website when the display ad is clicked on.

Revenue for display advertising is usually earned on a cost per click (CPC) basis.The main aim of a display advertisement is to target traffic to the website that is publishing the ad.

Like all other forms of advertising, it also aims at sales of the advertised product or services and creating brand recognition and awareness.

For access to your free webinar and complimentary white paper, visit http://www.getwsipowered.com

WSI Excellence and Innovation - Birmingham 2011

2011-04-02T09:47:00.002+01:00

Attending the WSI Excellence and Innovation is always really exciting and all attendees learn a lot. Once again, Tracy Spence attended as a presenter, and the presentation about working with Associations was very well received.

Tracy also hosted a Strategic Round Table, helping other ICs by sharing her knowledge and experience.

This was recognised by her peers when she was given a prestigious award for excellence in customer service and satisfaction for 2011.

More details on this will follow.
http://www.totalwsinetsolutios.com
http://www.TracySpence.com

Best Blog Comparison - 2 Year Experiment - Results Announced

2011-03-22T11:25:00.001Z

Hi,

there is a lot of debate about blogging, and what format a blog should take, what gets the very best results, and so much more.

So, over the last few years I have run a seiries of blogs, all with the same content, all on different platforms.

Some have been integrated to a website, others are stand alone.

In my opinion, after two years of experimenting, my most successful blog has to be this one:

http://www.internet-marketing-northants.com

It is a stand alone blog that links back to my main website http://www.totalwsinetsolutions.com , and really optimises well for Google and helps push up my rankings for my website. So much so that it really stands out from the crowd is being the very best pof the lot.

So what platform I hear you ask?

As a Google Girl, i am very happy to say it was the free Google Blog found at Blogger.com

Give it a try, and let me know your own thoughts. This was just MY experiment, I cannot speak for everyone, but certainly for me and my business, IT WORKS!