Internet Marketing Online Updates and News

Google Chrome SEO Toolbar with Page Rank– An Easy Way

noreply@blogger.com (PRASHANT) — Mon, 15 Jun 2009 22:21:37 PDT

Google Chrome SEO Toolbar with Page Rank– An Easy Way

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The “S” Trilogy in Search Industry.

noreply@blogger.com (PRASHANT) — Sun, 07 Jun 2009 23:45:40 PDT

We all are familiar with search marketing industry. The “S” trilogy means Search Trilogy. Search Trilogy has three parts.

Search Engine Optimization (SEO) – Organic Marketing
Search engine optimization is process of improving the quality and volume of web traffic to a website by employing a series of proven SEO techniques that help a website achieve a higher ranking with the major search engines when certain keywords and phrases are put in the search field.

Popular SEO Techniques

1) Phase I - (Evaluation, Planning & Research)
a) Basic Analysis of Website
b) Analysis Report of Website
c) Keyword Research
d) Competitor Analysis
2) Phase II - (On Page Optimization)
a) Page Optimization
b) Website Design or Re-design
c) Content Pages (Keyword Rich Pages)
d) Blogs (Online Journal)
e) News Feeds
f) Site Usability
g) Optimize Website
h) Editing Content
i) SEO Articles
j) Programming
k) Sitemap (General HTML Sitemap)
l) Google Sitemap (XML Sitemap)
m) Internal Linking
n) Text link navigation
o) Footers
p) Inline text links
q) Installation of Tracking Tools
3) Phase III - (Off Page Optimization)
a) Article Submission
b) Directory Submissions
c) Reciprocal Link Building
d) Press Release Distribution
e) Forums
f) Blogs
g) RSS Feeds
h) Email Marketing
i) Banner Advertising
j) Podcasting
k) Social Networking
l) Social Bookmarking
m) Wikis
n) Non-Orthodox Link Building
i) Answers.yahoo.com
ii) Wiki.Answers.com
iii) Google Groups
iv) Yahoo Groups
o) By commenting in relative blogs.
4) Phase IV - (SEO Monitoring & Reporting)
a) Keyword Position Reporting (SERP)
b) Pages Indexed Reporting
c) Page Rank Reporting
d) Back Link Reporting
e) Web Analytics Reporting

Search Engine Marketing (SEM) – Paid Marketing (PPC)
Pay per click (PPC) search marketing refers to when a company pays for text ads to be displayed on the search engine results pages when a specific key phrase is entered by the search users. It is so-called since the marketer pays for each time the hypertext link in the ad is clicked on. As a search user, you can identify the pay per click text ads since they are usually under the heading ‘Sponsored links’. You can see them on the right side of web page in Figure 7-4. The position in these paid listing, as they are also known, is determined by the amount bid by a company to be near the top of the listing.

To participate in PPC campaigns, clients or their agencies commonly use PPC ad networks or brokers to place and report on Pay Per Click ads on different search engines. It is necessary to deal direct with Google, which have their own PPC ad programmes such as Adwords select http://adwords.google.com.

Popular PPC Techniques
1) Market Research
2) Keyword Research
3) Ad copy writing
4) Account set up
5) Bid Management
6) A/B Ad Copy Testing
7) Landing Page Optimization
8) A/B Landing Page Tests
9) Multivariate testing (if required)
10) Conversion Tracking
11) Reporting

Social Media Optimization (SMO) – Online Reputation Management (ORM)
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though improved search ranking is also a benefit of successful SMO.

Popular SMO Techniques
1) Preparation
Preparing tags, descriptions, multimedia items, and text content for use in the social Web
2) Optimizing Your Web Site
Creating a social media and Web 2.0 optimized Web site using RSS feeds and other tools, including using WordPress to power your entire site
3) Starting a Blog
Outlines options and best-practices for starting a blog
4) Podcasting and Vidcasting
Creating a podcast or vidcast using blogging platforms
5) Optimizing Your Blog
Tips and instructions for getting best exposure for your blog or RSS feed
6) Social Bookmarking Sites
Getting the most out of sites like Technorati and del.icio.us. Purpose-built del.icio.us pages explained
7) Crowd-Sourced News Aggregators
Sharing your content on sites like Digg and Propeller
8) Media Communities & Social Calendars
Sharing your multimedia on Web 2.0 sites like Flickr, YouTube, and Upcoming
9) Social Networking & Similar Tools
Tapping the power of social networking sites like Facebook, MySpace, and Squidoo
10) Social Media Newsrooms
Creating the ultimate Web 2.0 tool for your book or business
11) Social Media News Releases
A multimedia version of the standard press release
12) Preparatory Elements for a Social Media Newsroom
Checklist for gathering the content necessary to built a social media newsroom
13) Widgets and Badges
Using widgets and badges from sites like Facebook, MySpace, Widgetbox, and Amazon, that can make your site more interactive, enhance your own Web presence, and promote your blog or RSS feed
14) Advanced Social Media Technologies
Implementing technologies that require a bit more time and commitment, including virtual worlds, Wikis, and Webcasting

What is SEO?? A Project or Process !!!

noreply@blogger.com (PRASHANT) — Fri, 20 Feb 2009 23:35:45 PST

Organic search engine optimization is a unique project, which is a process. Like a garden, you often. Sometimes you have an existing garden where the plants are over-or-nothing grows. Sometimes you just have a portion of the yard of your rope, then plant stuff in. like a garden, organic search engine optimization takes time and attention. It can be as simple as setting a timer recording on the water or as complex as starting from scratch.
Organic SEO is like a garden, if you do not have water, he dies.

Soil considerations:

What is the story of what has been done to your website for SEO purposes?
Do you have pages full of links to websites which are not within your company, where some of the site no longer exist, or even a link to an "adult" site? If someone hides a bunch of keywords are the same color as the background to the bottom of the page? Perhaps the page you are on the way to work, a group of keywords in the HTML code?
(I know this is 2009, but some company, somewhere, has this on their website and now.)

Sunlight, rain and other factors:

Traffic analysis - Are there any statistics on the website of the company? What information can you statistics on what keywords, referrers, exit pages, entry's, bounce rates, etc. What are the statistics program does your company use? We ask our customers to the website analysis tool that we use .. http://mcc.hitslink.com - simply because we need them the measurements for our customers and also for the consistent reporting for all customers.

What can we plant in our garden?

Keyword Research - Do you collect the keywords of the client with the current website metrics and client input, what they think, give you someone to look for them. We usually have a method that I use for many, many years. We ask the manager (which is addressed to them at the top), the receptionist, the sales manager, marketing director, CFO, COO, (help to do these two things, and also ensure that you get paid!) to the search terms, 5.10 per piece, and not with each other. This is statistically significant when different people with a phrase more than once. Take these and put them in the tables, so we want to know what the Ministry of Transport and later on. This is the main keyword stage.

You can also correlate the keywords, transport and the lowest bounce rate on its website compared to what the customer expects. Now of course, you should take into account the fact that if the content is not on their website now, they will not be found.

What kind of pesticides would be best to use the bugs?

Competitive Analysis - look at the competitors in the HTML code, you can view the competitors of the SEO strategy? Have they? Hat keywords are competitors using? How do these differ from what you the customer? Have them all directly to the customer. Are the competitors with CMS systems, HTML code, the presence of an SEO company?

These are the people who your customers are of the opinion that their competitors in the economy, not necessarily via the Internet. Sometimes that works to your advantage, because people think your customers are your competitors can not you, the SEO's competitors and as such can be used to obtain market share of competitors is quite fast.

What plants grow best in your city?

Competitive Keyword Research - What keywords are overcrowded? Which keywords are open? If your client is a niche, with very few people in the channel do SEO? If your client is a start-up, where the market or go bald for real estate or insurance, which is bad press?

Audience Metrics - What the customers think that if they're looking for? In addition to the website statistics of what your customers think about the customer in relation to the search? Can you imagine some of your customers customers contact info? (say that 3 times faster ...).

Buy your plants.

Keyword completion - with the market up and down so much these days, if you bound your KPIs (Key Performance Indicators) for your customers website traffic, you are indeed a problem. Although some people say, keyword search engine ranking is a poor measure of SEO success, I would disagree and say that qualified tracking keyword rankings are important. If 3 out of 10 times a certain keyword phrase motivate visitors to the site to complete your customer contact form, this is a "qualified conversion phrase. The fact that you are # 1 and # 31 for this term is important to do something to your customers and potential customers. This is only the beginning of SEO. We have not even started the review of the site yet. Send the final round of the keywords to the customers for them to sign before you base your calculations. Even at this point, it is a good idea to make sure to know what the company "bread and butter" and which areas in their organization.

Knowledge will help you select your first keyword focus for rapid ROI and also to know which areas you need to grow in. The customer is the cost of SEO should be at least a three-fold return on their investment after a popular.

Baseline - What clients rank in the search results of Google, Yahoo! and MSN for the agreed conditions and targeted keyword phrases. You can shoot yourself in the foot if you try to measure and vague, your best bet is to make the cashier ring and track qualified keywords on a monthly basis to show progress. You can also measure the market share of the customer specified keywords and show them a competitive baseline.

Landscaping.

Planning - What should be done and who are the people on the client and agency side. You do not want anyone to irrigate crops in the same time.

Priorities - What should be done first thing that needs to be done, because there is no effort or expense to the customer wasted? Is there a new site in the future for the company? Plans, so that you are not wasting the money of the customers.

Garden Care

The biggest mistake in SEO is that you "do" seo once on a website, you can just walk. Like a garden, if there is no water, the plants die. The nature of the SEO is simply this: the current rules or procedures may or may not be tomorrow. Google is usually the goal we want for SEO, but the target is fairly often. Google, in the fight against the "bad people", which will spam offers to change the way they rank websites often.

By checking the results on a weekly and monthly basis you can see which plants need more water, which is always eaten by bugs. Are the keywords on page 3 of the results, but, because they are converting keywords. Just as you get rid of weeds, get rid of bugs, change the angle of the hose used for irrigation, there are steps you must take full time to grow your SEO.
Linking and niche marketing for the company's Web site or channel. - Your website in Yahoo! Directory, DMOZ and other places on the web, where applicable. Press releases, keywords, and the consequences.

Inspection and maintenance - monitoring the statistics of the week, the water of the site as the most necessary.

Baseline Reports - Contact the baseline reports. Does the plant have 3 copies of the last week or 2? It was an inch in size 2 weeks, now it is 4 inches. Report this progress to the customer.
Bounce Rate and On-Site Changes - If your plant is doing really well, there's more space, more room to grow, more land to spread ins In other words, you can be # 1 of 380000000 results on Google, but will be # 1 is not the company you want to adjust your strategy. Change your focus on the keywords that convert to the weeds that are in your garden, cutting the key words on a page to a bounce rate of 0%.

Organic SEO should be more like a garden, it's a process, a project.

Golden opportunity to win $10 million

noreply@blogger.com (PRASHANT) — Fri, 26 Sep 2008 22:54:42 PDT

Project 10100 (pronounced "Project 10 to the 100th") is a call for ideas to change the world by helping as many people as possible. Here's how to join in. (Ten years and counting)

1. Send us your idea by October 20th.
Simply fill out the submission form giving us the gist of your idea. You can supplement your proposal with a 30-second video.

2. Voting on ideas begins on January 27th.
We'll post a selection of one hundred ideas and ask you, the public, to choose twenty semi-finalists. Then an advisory board will select up to five final ideas. Send me a reminder to vote.

3. We'll help bring these ideas to life.
We're committing $10 million to implement these projects, and our goal is to help as many people as possible. So remember, money may provide a jumpstart, but the idea is the thing.

Good luck, and may those who help the most win.

So hurry and Submit Your Idea. (Remember, the deadline is October 20th, 2008)

Happy Birthday to Google

noreply@blogger.com (PRASHANT) — Wed, 24 Sep 2008 20:10:47 PDT

Google’s getting on in years. It’s gotten to the point where they’re not quite sure of their own birthday. Once upon a time, it was September 7, but it’s since migrated to September 27. (That’s okay. It happens to the best of us.)

To celebrate the bit 1-0 this week, Google has launched a site dedicated to its tenth birthday. The site features Google trivia and milestones, as well as an interactive timeline of Google history.

They’ve pledged $100 million to helping people help others. The top 100 ideas, as chosen by a panel of Google employees, will be announced January 27, 2009. The public will then winnow the field to the best 20 ideas. From those, the Project 10¹⁰⁰ advisory board will select the best five to receive funding.

Google’s Lively.com - 3D virtual experience

noreply@blogger.com (PRASHANT) — Wed, 09 Jul 2008 01:18:10 PDT

Google has just released its own virtual world: Lively. Lively is available through a browser plugin for Firefox and Internet Explorer. It is Windows only for now. Lively does not feature one coherent world like Second Life but splits worlds up into different rooms. Lively was originally developed as a 20% project my Niniane Wang.

Lively is still very much a "beta"–actually a Google Labs project–so you shouldn’t expect much from it. What you will find is a chat room with some cute 3D graphics that feels a lot like what you’d expect if Second Life and Zwinky had a child.

Bored with yahoo.com - Try ymail.com and rocketmail.com

noreply@blogger.com (PRASHANT) — Fri, 20 Jun 2008 20:59:21 PDT

Hello Friends........

Yahoo.com started a new types mail service. If you are feeling bored with yahoo.com mail then create a new mail at ymail.com or rocketmail.com.

i.e. abc@ymail.com or abc@rocketmail.com

So try this and enjoy new experience with new yahoo mail service.

So Sign Up here

YuMe agreement with Microsoft for Video Advertisement

noreply@blogger.com (PRASHANT) — Fri, 20 Jun 2008 00:30:50 PDT

YuMe is the largest video advertising network, representing over 400 premium video sites with over 500 million monthly streams. We are unique in that we are both an ad management platform for publishers plus a video advertising network that provides advertisers with the audience scale and premium reach they desire.

Yume becomes Microsoft video ad management platform and ad sales partner for video advertising.

As part of the agreement Microsoft will also utilize NetworkMe, a capability of YuMe’s advertising platform that allows publishers to aggregate all of their video content into one private ad network, providing a consolidated view of available inventory. With NetworkMe a publisher gains unprecedented inventory liquidity and the ability to maximize CPMs and fill-rates across multiple properties.

Google Won & Microsoft Lost

noreply@blogger.com (PRASHANT) — Fri, 13 Jun 2008 21:10:53 PDT

Now Yahoo and Google will work together in respect to display ads and search results. Its a great news because Yahoo is competitor of Google in online ads market. Some days ago, Microsoft was trying to buy Yahoo to become the competitor of Google.

Google announced a non-exclusive advertising agreement that will provide Yahoo! with access to our AdSense for search and AdSense for content advertising programs on their U.S. and Canadian web properties. In addition, we will work to enable interoperability between our respective instant messaging services allowing users better, broader communication online.

To read more about this Agreement please click here

Increase your traffic with Google Friend Connect

noreply@blogger.com (PRASHANT) — Fri, 13 Jun 2008 20:50:09 PDT

Google Friend Connect lets you grow traffic by easily adding social features to your website. With just a few snippets of code, you get more people engaging more deeply with your site.

Attract more visitors. Visitors bring along friends from social networks like Facebook, orkut, and others to interact on your site.

Enrich your site with social features. Choose engaging social features from a catalog of gadgets provided by Google and the OpenSocial developer community.

No programming whatsoever. Just copy and paste snippets of code into your site, and Google Friend Connect does the rest.

If you want to know more about Google Friend Connect

Google Analytics Glossary

noreply@blogger.com (PRASHANT) — Wed, 23 Jan 2008 01:45:25 PST

A

A/B Testing - See Content (A/B) Testing.

Admin Level - Google Analytics has two basic levels of access - View Reports Only and Account Administrator. Users with View Reports Only access can view their Profiles' reports and view and edit their own language preferences. All Account Administrators have complete administrative control of the system.

Apache - Apache is a free, open-source web server software system that is pervasive on UNIX, Linux and similar operating system types. It is also available for Windows and other operating systems. Google Analytics' admin system is powered by a variant of Apache. For more information, see Apache.org.

Authentication - Technique by which access to Internet or intranet resources requires the user to enter a username and password.

Average Page Depth - The average number of pages on a site viewed by visitors during a single session.

Average Response Value - The average revenue value of each click, calculated as total revenue divided by total clicks.

B

Bandwidth - The amount of data that can be transmitted along a communications channel in a fixed amount of time. For digital devices, the bandwidth is usually expressed in bits per second (bps) or bytes per second, where 1 byte = 8 bits.

Browsers - A browser, or more accurately, user agent, is the software used to access a website. Examples of user agents are "Explorer" (for Microsoft Internet Explorer), "Netscape" (for Netscape Navigator) and "Googlebot" (an automated robot that scours the web for website content to include in its search engine).

Bytes - A byte is a unit of information transferred over a network (or stored on a hard drive or in memory). Every web page, image or other type of file is composed of some number of bytes. Large files, such as video clips, may be composed of millions of bytes ("megabytes"). It is very important for site owners to be aware and understand that website and server performance is heavily affected by the amount of bytes transferred and web hosting providers often charge according to this measure. One byte is equal to 8 bits where each bit is either one or zero. Common terms incorporating the word "byte" are:

Kilobytes - 1,024 bytes
Megabyte - 1,048,576 bytes
Gigabyte - 1,073,741,824 bytes

C

Cache - A temporary storage area that a web browser or service provider uses to store common pages and graphics that have been recently opened. The cache enables the browser to quickly reload pages and images that were recently viewed.

CGI Script - A CGI script is a programme written in one of several popular languages such as Perl, PHP, Python, etc., that can take input from a web page, do something with the data and produce a customised result (among many other possible uses). CGI scripts are widely used to add dynamic behaviour to websites and to process forms.

Click - In Google Analytics, a click refers to the process of moving from one page in a site to the next via clicking the mouse button on a hyperlink (a slightly narrower definition than what is normally used). In the Click Through report, the term Clicks is used to describe the movement from the "previous" page to the page being analysed and from there to the "next" page.

Click Through Rate (CTR) - The percentage of known impressions that result in clicks.

Click-Fraud - The act of repeated clicking on a pay-per-click referral, with the intention of depleting the advertiser's budget and/or lowering their rankings in the sponsored links listing.

Code - Anything written in a language intended for computers to interpret.

Contact Name - This is the real name (generally speaking) of the user to whom you have given access to a particular Google Analytics report. The contact name can contain spaces and is not case-sensitive.

Content (A/B) Testing - Testing the relative effectiveness of multiple versions of the same advertisement or other content in referring visitors to a site. Multiple versions of content can be uniquely identified by using a utm_content variable in the URL tag.

Content (Campaign Tracking) - Content is the label for each version of an advertisement. The UTM variable for content, utm_content, indicates the version of a link on which the visitor clicked to reach a website - for example, utm_content=graphic_version1a.

Content is one of the five dimensions of campaign tracking; the other four are source, medium, campaign and term.

Content-targeted advertising - An advertising model in which the publisher displays related advertising and content together.

Conversion - A conversion is said to occur when a visitor completes an activity that you have identified as important. This activity could be a purchase, an email list registration, a download or viewing an online presentation. When you sign up for Google Analytics, you have the opportunity to specify your goal pages -- pages that a visitor can only reach by completing a conversion activity. If you use Urchin Software, you set your goal pages within a profile.

Cookie - A small amount of text data given to a web browser by a web server. The data is stored and returned to the specific web server each time the browser requests a page from that server. The main purpose of cookies is to pass a unique identifier to the website so that the website can keep track of the user as he/she steps through a website. For example, a protected site may store a temporary identifier in a cookie after you successfully log in, indicating that you are an authorised user.

The name cookie derives from UNIX objects called magic cookies. These are tokens that are attached to a user or programme and change depending on the areas entered by the user or programme. Cookies are also sometimes called persistent cookies because they typically stay in the browser for long periods of time.

Cost-per-click (CPC) - An advertising model in which the advertiser (sponsor) pays the publisher a certain amount each time the sponsor's ad is clicked. Also sometimes referred to as PPC (pay-per-click).

Cron Job - A "cron job" is a scheduled task under a UNIX-type operating system. "cron" is a daemon or programme that is always running. Its function is similar to the Windows Scheduler.

D

Daemon - A daemon is any programme under a UNIX-type operating system that runs at all times. Common daemons are servers (such as Apache or an FTP server) and schedulers (such as "cron").

Date Range - Google Analytic's Date Range feature allows you to view report data by an arbitrary time frame, from one day up to more than a year. The Date Range feature is available in most reports.

Default Page -The default page setting should be set to whatever the default (or index) page is in your site's directories. Usually, this will be 'index.html' but on Windows IIS servers, it is often 'Default.htm' or 'index.htm'. This information allows Google Analytics to reconcile log entries such as 'http://www.example.com/' and 'http://www.example.com/index.html', which are in fact the same page. Without the Default Page information entered correctly, these would be reported as two distinct pages. Only a single default page should be specified.

Directory - A directory is a virtual container for holding computer files. It is not merely a list of items, as the name would imply, but rather a key building block of a computer's storage architecture that actually contains files or other directories.

DNS Lookup - (Reverse DNS Lookup) The process of converting a numeric IP address into a text name, for example, 63.212.171.4 is converted to www.Googleanalytics.com.

Domain - A domain is a specific virtual area within the Internet, defined by the "top level" of the address or URL (Uniform Resource Locator). The top level is the end of the address; example: "whitehouse.gov". In this example, the top-level part of the domain is ".gov", indicating a US government entity. The "whitehouse" part is the second-level domain, indicating where the information in question is to be found within the ".gov" domain. Other common top-level domains include ".com", ".net", ".uk", etc.

Domain Name System - (DNS) An Internet addressing system that uses a group of names that are listed with dots (.) between them, working from the most specific to the most general group. In the United States , the top (most general) domains are network categories such as edu (education), com (commercial) and gov (government). In other countries, a two-letter abbreviation for the country is used, such as ca ( Canada ) and au ( Australia ).

Download - To retrieve a file or files from a remote machine to your local machine.

E

E-commerce - The buying and selling of goods and services and the transfer of funds through digital communications. Buying and selling over the internet, etc.

Encryption - The process of encoding information so that other Internet users cannot access it.

End User - The final user of the computer software. The end user is the individual who uses the product after it has been fully developed and marketed.

Error - Errors are defined as pages that visitors attempted to view but returned an error message instead. These errors often occur because of broken links (links to pages that do not exist anymore) or when an unauthorised visitor attempts to access restricted pages (for example, if the visitor does not have a password to access the page).

Error Code - Please see the definition of Status Code.

Exclude - "Exclude" is a filter type available in the Google Analytics Filters configuration. If an Exclude filter is applied to a Profile, all log file lines (hits) that match the Exclude string will be discarded prior to the creation of the corresponding Google Analytics reports.

F

File Type - A File Type is a designation, usually in the form of an extension (such as .gif or .jpeg), given to a file to describe its function or the software that is required to act upon it. More generally, file types can be grouped into image file types (such as .gif, .png, .jpeg), text file types (such as .doc or .txt) and many others.

Filter - A filter is a text string or regular expression that is used to either exclude certain hits or only include certain hits from a Google Analytics report. Filters are commonly used to filter out certain content, such as internal company traffic or javascript libraries or to set up special reports for only certain types of content, like a subsection of a website.

Filter Field - A filter field is the number of the field on which to apply a filter. In a log file line or hit, there are several distinct fields, each one holding a different piece of data. To apply a filter to a log file, you must first identify which field you wish to apply the filter to. This is the filter field.

Filter Name - The Filter Name is intended to be a descriptive title for a filter. It is used only as an organisational aid and may contain spaces.

Filter Pattern - A Filter Pattern is the actual text string against which Google Analytics will attempt to match log file lines. If a match is found, the log line (or "hit") will be either excluded or included, depending on the Filter Type. Patterns can be specific text to match or use wildcards as part of a "regular expression". NOTE: Filter Patterns are case-sensitive, so to filter out the Googlebot spider, for instance, use "Googlebot", not "Googlebot" (do not use quotes).

Filter to Apply - The filter to apply is the actual text string to be used to either filter in or filter out content. The Filter to Apply can be either a plain text string or a regular expression.

Filter Type - A filter must be of one of two filter types, either an Include (filter in) or Exclude (filter out). If an inclusive filter (Include) is used, only hits containing the filter string will be represented in the Google Analytics report. If an exclusive filter (Exclude) is used, no hits containing the filter string will be represented in the Google Analytics report.

Firewall - A security device placed on a LAN (local area network) to protect it from Internet intruders. This can be a special kind of hardware router, a piece of software or both.

First Time Sessions - The number of times unique visitors came to your website during a specified time period, not having visited before that period. These visitors are identified by cookies.

First Time Unique Visitor - The number of Unique Visitors to your website that had not visited prior to the time frame being analysed.

Form - In the context of the web, a form is a data-entry mechanism generally created out of HTML in conjunction with a CGI script. A form is usually a static HTML page that presents the visitor with blanks or fields . Upon entering data into the fields, the form is submitted and a script of some sort performs some type of action on the data, such as writing it to a file.

Frame- A rectangular region within the browser window that displays a web page alongside other pages in other frames.

FTP - (File Transfer Protocol) The basic method for copying a file from one computer to another through the Internet.

G

GET Method - The GET method is a way of passing parameters of an HTTP request from the browser to the server. This method puts the parameters usually separated by special characters such as ampersands ("&") in the URL itself, which is viewable to the person using the browser. The other method is POST, which is used when the site does not want to pass the parameters in the URL. This is desirable when there is a large quantity of text to send to the server or when the information is sensitive.

GIF - A graphics file type -- Graphics Interchange Format -- a compressed, bitmapped format often used on the web because of its good quality/compression ratio when used on certain image types, particularly those with large flat areas of colour.

Goal Conversion Rate - In the context of Campaign Tracking, the percentage of sessions on a site that result in a conversion goal being reached on that site.

Graphic User Interface - (GUI) Pronounced "gooey". A method of controlling software using on-screen icons, menus, dialogue boxes and objects that can be moved or resized, usually with a pointing device such as a mouse.

H

Hardware - A computer and the associated physical equipment directly involved in the performance of data processing or communication functions.

Hit - A hit is simply any request to the web server for any type of file. This can be an HTML page, an image (jpeg, gif, png, etc.), a sound clip, a cgi script and many other file types. An HTML page can account for several hits: the page itself, each image on the page and any embedded sound or video clips. Therefore, the number of hits that a website receives is not a valid popularity gauge but rather an indication of server use and loading.

HTML - Hyper Text Markup Language is used to write documents for the World Wide Web and to specify hypertext links between related objects and documents.

HTTP - Hyper Text Transfer Protocol is a standard method of transferring data between a web server and a web browser.

I

IIS - Microsoft Internet Information Server or IIS as it is commonly called, is a popular web server software system for Windows operating systems. It is currently unavailable for other operating systems. For more information, see Microsoft.com.

Impression - A display, on a search engine or other source, of a referral link or advertisement.

Include - "Include" is a filter type available in the Google Analytics Filters configuration. If an Include filter is applied to a Profile, only the log file lines (hits) that match the Include will be used in the creation of the corresponding Google Analytics reports.

Initial Session - This is the first Session conducted by a trackable Unique Visitor during the current Date Range. This value is equal to the total number of Unique Visitors during the same Date Range (each Unique Visitor has at least one session). This value is provided in contrast to Repeat Sessions.

IP Address - An identifier for a computer or device on a TCP/IP network. Networks using the TCP/IP protocol route messages based on the IP address of the destination. The format of an IP address is a numeric address written as four numbers separated by periods. Each number ranges from 0 to 255.

ISP - Internet Service Provider. A company which provides other companies or individuals with access to, or presence on, the Internet. Most ISPs are also Internet Access Providers -- extra services include help with design, creation and administration of WWW sites, etc.

J

Java - An object-oriented programming language invented by Sun Microsystems. Java is designed to run on any type of computer hardware through an intermediary layer called a virtual machine, which translates Java instructions into native code for that particular computer.

JavaScript - Small element of code embedded on web pages and executed by the browser when the page is viewed by a visitor.

K

Keyword - A keyword is a database index entry that identifies a specific record or document. Keyword searching is the most common form of text search on the web. Most search engines do their text query and retrieval using keywords. Unless the author of the web document specifies the keywords for his/her document (this is possible by using meta tags), it is up to the search engine to determine them. Essentially, this means that search engines pull out and index words that are believed to be significant. Words that are mentioned towards the top of a document and words that are repeated several times throughout the document are more likely to be deemed important.

L

Last Run - This is the time the task in question last ran, whether successfully or not. As soon as the same task is run again, this value will change to the new start time.

Log file - A file created by a web or proxy server which contains all of the access information regarding the activity on that server. Each line in a log file generated by web server software is a hit or request for a file. Therefore, the number of lines in a log file will be equal to the number of hits in the file, not counting any field definitions line(s) that may be present.

M

Medium (Campaign Tracking) - In the context of campaign tracking, medium indicates the means by which a visitor to a site received the link to that site. Examples of mediums are "organic" and "cost-per-click" in the case of search engine links and "email" and "print" in the case of newsletters. The UTM variable for medium is utm_medium.

Medium is one of the five dimensions of campaign tracking; the other four dimensions are source, campaign, term and content.

Meta Tag - A special HTML tag that provides information about a web page. Unlike normal HTML tags, meta tags do not affect the way the page is displayed. Instead, they provide information such as who created the page, how often it is updated, what the page is about and which keywords represent the page's content. Many search engines use this information when building their indices.

Multihome - A multihome, or load balanced, network means distributing processing and communications activity evenly across a computer network so that no single device is overwhelmed. Load balancing is especially important for networks where it is difficult to predict the number of requests that will be issued to a server. Busy websites typically employ two or more web servers in a load-balancing scheme. If one server starts to get swamped, requests are forwarded to another server with more capacity.

N

Navigation - Describes the movement of a user through a website or other application interface. This term also indicates the system of available links and buttons that the user can use to navigate through the website.

NCSA - NCSA stands for the National Centre for Supercomputing Applications. The NCSA developed several important web protocols and software systems, including the standard logging type used by Apache -- NCSA Extended Combined.

Network - A set of computers connected so that they can communicate and share information. Most major networks are connected to the global network-of-networks, called the Internet.

No Referral - The "(no referral)" entry appears in various Referrals reports in the cases when the visitor to the site got there by typing the URL directly into the browser window or using a bookmark/favourite. In other words, the visitor did not click on a link to get to the site, so there was no referral, technically speaking.

O

Online - A general term referring to anything connected to or conveyed through a communication network.

Organisation - The classification to which a Domain Name belongs. Typical Suffixes are: .com = Commercial, .org = Organisation, .edu = Educational, .int = International, .gov = Government, .mil = Military, net = Network

OS - (Operating System) Software designed to control the hardware of a specific data-processing system in order to allow users and application programmes to employ it easily. (MacOS, Windows 95)

P

Page - Also known as a web page, a page is defined as a single file delivered by a web server that contains HTML or similar content. Any file that is not specifically a GIF, JPEG, PING, JS (javascript) or CSS (style sheet) is considered a page.

Page View - A page is defined as any file or content delivered by a web server that would generally be considered as a web document. This includes HTML pages (.html, .htm, .shtml), script-generated pages (.cgi, .asp, .cfm, etc.) and plain-text pages. It also includes sound files (.wav, .aiff, etc.), video files (.mov, etc.) and other non-document files. Only image files (.jpeg, .gif, .png), javascript (.js) and style sheets (.css) are excluded from this definition. Each time a file defined as a page is served, a page view is registered by Google Analytics.

Password - A password is the word or code used to authenticate a user on the Google Analytics administration or reporting system, or any other protected system. It is advisable to use passwords that are difficult to guess, such as those containing numbers or symbols.

Path - A Path is defined as a series of clicks resulting in distinct page views. A Path cannot contain non-pages, such as image files. Each step in a path will have a name, such as "index.html".

Pay-per-click - An advertising model in which the sponsor (advertiser) pays a certain amount to the publisher each time the sponsor's ad is clicked. Also referred to as cost-per-click.

PDF - Portable Document Format. File format developed by Adobe Systems to allow for display and printing of formatted documents across platforms and systems. PDF files can be read on any system equipped with the Acrobat Reader software, regardless of whether or not your computer has the software that the document was created in.

Platform - A platform is a specific computer hardware and software operating system combination that represents a specific user's configuration and method of accessing the Internet. Common platforms include Windows NT/x86 (Microsoft Windows NT on a standard Intel-type PC), Mac PPC (Macintosh with Power PC processor), Red Hat Linux 6.1 x86 (Linux on a standard Intel-type PC).

Post - There are two methods to send HTML form data to a server. GET, the default, will send the form input in an URL, whereas POST sends it in the body of the submission. The latter method means you can send larger amounts of data and that the URL of the form results does not show the encoded form.

Prior Unique Visitor - A Prior Unique Visitor is defined as a unique visitor to the website that returned during the specified Date Range after previously visiting your site, as identified by tracking devices such as cookies.

Profile - A Profile is a set of rules governing the production of a set of Google Analytics reports from log file data. Generally, there will be one Profile per domain/URL (e.g., www.Googleanalytics.com). However, there can be any number of Profiles for any one source, as each may have different rules for exclusion or inclusion of certain log data elements. Google Analytics provides up to 50 Profiles per account.

Protocol - An established method of exchanging data over the Internet.

Q

Query Token - A query token is a special character in URL that differentiates the main URL from the specific query. For example, in this URL:

http://www.Google.com/search?q=analytics

the query token is the question mark.

R

Referral Errors - A referral error occurs whenever someone clicks on a link that points to your site but that contains a reference to a non-existent page or file. This action usually results in a "404 Not Found"-type error.

Referrals - A referral occurs when any hyperlink is clicked on that takes a web surfer to any page or file in another website; it could be text, an image or any other type of link. When a web surfer arrives at your site from another site, the server records the referral information in the hit log for every file requested by that surfer. If a search engine was used to obtain the link, the name of the search engine and any keywords used are recorded as well.

Referrer - The URL of an HTML page that refers visitors to a site.

Regular Expressions - Regular Expressions are tools defined by the POSIX specification used to match text strings based on rules invoked by special characters, such as asterisks ("*"). Regular Expressions are powerful tools and should be fully understood before use. For more information, please see the IEEE Sites.

Repeat Session - This is a session for which the visitor could be tracked as unique and as having been to the site before this session during the current Date Range.

Report - A report set is a distinct Google Analytics report about one particular website, part of a website or content group. A report set will have all Google Analytics' reporting features dedicated to the analysis of itself only. Generally, one report set is defined for each website, though more than one can be configured.

Returning Sessions - Returning Sessions represent the number of times unique visitors returned to your website during a specified time period.

Revenue - In versions of Google Analytics that support e-commerce reporting, the term Revenue is used in place of whichever local currency is being used, since Google Analytics supports currencies other than the US dollar. Revenue tabs appear on several reports as a data display option when appropriate.

Reverse DNS It performs the opposite function of the DNS server, which turns names into IP addresses.

ROI (Return on Investment) - (Revenue - Cost)/ Cost, expressed as a percentage.

S

Scalable - Quality of an implementation that allows it to grow as the use of the service increases.

Script - A short computer programme written in a simplified programming language, such as JavaScript, VBScript or Perl.

Search Engine - A Search Engine is a programme that searches documents for specified keywords and returns a list of the documents where the keywords were found, ranked according to relevance (or at least that is the intent). Although a search engine is really a general class of programmes, the term is often used to specifically describe systems like Google and AltaVista that enable users to search for documents on the World Wide Web.

Session - A Session is a defined quantity of visitor interaction with a website. The definition will vary depending on how Visitors are tracked. Some common visitor tracking methods and corresponding Session definitions:

IP-based Visitor Tracking: A Session is a series of hits from one visitor (as defined by the visitor's IP address) wherein no two hits are separated by more than 30 minutes. If there is a gap of 30 minutes or more from this visitor, an additional Session is counted.
IP+User Agent Visitor Tracking: A Session is a series of hits from one visitor (as defined by the visitor's IP address and user-agent, such as Netscape 4.72) wherein no two hits are separated by more than 30 minutes. If there is a gap of 30 minutes or more from this visitor, an additional Session is counted.
Unique Visitor Tracking (cookie-based, such as Google Analytics' UTM): A Session is a period of interaction between a visitor's browser and a particular website, ending upon the closure of the browser window or shut down of the browser programme.

Shell Archive - A shell archive is a collection of files that can be unpacked by using the Unix Bourne shell command interpreter/bin/sh.

Site Domains - Site Domains are all the valid domains (URLs) that point to a given websites. For example, the Site Domains for Google.com are: www.Google.com and Google.com.

Software - The programmes, routines and symbolic languages that control the functioning of the hardware and direct its operation. Written programmes or procedures or rules and associated documentation pertaining to the operation of a computer system and that are stored in read/write memory.

Source (Campaign Tracking) - In the context of campaign tracking, a source is the origin of a referral. Examples of sources are the Google search engine, the AOL search engine, the name of a newsletter or the name of a referring website. The UTM variable for source is utm_source.

Source is one of the five dimensions of campaign tracking; the other four dimensions are campaign, medium, term and content.

Source - Also know as source code. The actual text and commands stored in an HTML file (including tags, comments and scripts) that may not be visible when the page is viewed with a web browser.

Status Code - A status code, also known as an error code, is a 3-digit code number assigned to every request (hit) received by the server. Most valid hits will have a status code of 200 ("ok"). "Page not found" errors will generate a 404 error. Some commonly seen codes are shown below in bold .

100 Continue
101 Switching Protocols
200 OK
201 Created
202 Accepted
203 Non-Authoritative Information
204 No Content
205 Reset Content
206 Partial Content
300 Multiple Choices
301 Moved Permanently
302 Moved Temporarily
303 See Other
304 Not Modified
305 Use Proxy
400 Bad Request
401 Authorisation Required
402 Payment Required
403 Forbidden
404 Not Found
405 Method Not Allowed
406 Not Acceptable
407 Proxy Authentication Required
408 Request Time-Out
409 Conflict
410 Gone
411 Length Required
412 Precondition Failed
413 Request Entity Too Large
414 Request-URL Too Large
415 Unsupported Media Type
500 Server Error
501 Not Implemented
502 Bad Gateway
503 Out of Resources
504 Gateway Time-Out
505 HTTP Version not supported

T

Task - A Task is a log-processing event of any type programmed into the Scheduler. Tasks can be set to execute at virtually any frequency desired, but are generally set to run at a daily interval.

Term (Campaign Tracking) - In the context of campaign tracking, term refers to the keyword(s) that a visitor types into a search engine. The UTM variable for term is utm_term. Term is one of the five campaign dimensions; the other four are source, medium, content and campaign.

Top-Level Domain For instance, the TLD of Google.com is ".com" and the TLD of Google.co.uk is ".uk".

Total Unique Visitor Sessions - The total number of Sessions from identified Unique Visitors during the time period ( Date Range ) being analysed.

U

Unique Visitor Session - A Unique Visitor Session is a quantity of visitor interaction with a website for which the visitor can be tracked and declared with a high degree of confidence as being unique for the time period being analysed.

Unique Visitors - Unique Visitors represent the number of unduplicated (counted only once) visitors to your website over the course of a specified time period. A Unique Visitor is determined using cookies.

Untrackable Session - A period of visitor interaction with a website for which the visitor cannot necessarily be distinguished as unique or not.

URL - Uniform Resource Locator is a means of identifying an exact location on the Internet. For example, http://www.Googleanalytics.com/support/platforms.html is the URL that defines the use of HTTP to access the web page platforms.html in the /support/ directory on the Google Analytics website. URLs typically have four parts: protocol type (HTTP), host domain name (www.Googleanalytics.com), directory path (/support/) and file name (platforms.html).

User - As it pertains to Google Analytics, a user is defined as a person who has specific report set access, a username and password. To set up a user in Google Analytics' administrative system, click on the Access Manager tab at the top of the screen. Then click "Add" in the Existing Access table on the right.

User Agent - A user agent is a generic term for any programme used for accessing a website. This includes browsers (such as Internet Explorer or Netscape), robots and spiders and any other software programme that acts as an "agent" for a someone or something seeking information from a website.

Username - A Username is a name used to gain access to a computer system. Usernames and usually passwords are required in multi-user systems. In most such systems, users can choose their own usernames and passwords.

UTM - The UTM is the Google Analytics Traffic Monitor, a system whereby unique visitors can be accurately tracked using a combination of server and client-side technology including cookies. Please see the UTM white paper for more information.

V

View Total - The View Total is the tally of items currently shown in the report. This total does not include items that are not shown. For example, if the report in question is showing 10 items out of 45, the View Total number represents the total for only the 10 items shown. Below the View Total listing is the Total, which represents the tally of all items in this report for this Date Range.

Visit - See Session.

Visitor - A Visitor is a construct designed to come as close as possible to defining the number of actual, distinct people who visited a website. There is of course no way to know if two people are sharing a computer from the website's perspective, but a good visitor-tracking system can come close to the actual number. The most accurate visitor-tracking systems generally employ cookies to maintain tallies of distinct visitors.

Visitor Session - A Visitor Session is a defined period of interaction between a Visitor (both unique and untrackable visitor types) and a website. The definition of a Sessionvaries depending on the type of visitor tracking employed.

Visitor Sessions - Visitor Sessions represent the number of times individual users visited your website over the course of a specified time period. This is a sum of First-time, Returning and Unknown Sessions.

Visitors Total - Visitors is the number of Total Unique Visitors plus the number of Untrackable IP-based Visitors, which represents all individual visitors to your website over the course of a specified time period.

W

W3C - The W3C, or World Wide Web Consortium, is a standards body dedicated to ensuring interoperability between all the varied system and network types that comprise the World Wide Web part of the Internet. The W3C log format is commonly used by several web server software systems, such as Microsoft IIS. For more information.

Web Server - This is a vague term whose meaning must be determined by the context in which it is used. It will mean one of two things: The physical computer that acts as a server. This is a computer just like any other. It is called a server because its main function is to deliver web pages. There is often nothing particularly special about a server's hardware, it is only a server because of the software.

Yahoo Starts OpenID with Web 2.0 Properties

noreply@blogger.com (PRASHANT) — Thu, 17 Jan 2008 21:31:04 PST

Yahoo today announced that it is supporting the OpenID 2.0 digital identity framework for all of its 248 million active registered Yahoo global users; in a move which marks one of the first steps in the opening of Yahoo and its Web 2.0 properties.

Yahoo’s inclusion of OpenID will open in public beta on January 30, and will allow users to use their custom OpenID identifier on me.yahoo.com or to simply type in “www.yahoo.com” or “www.flickr.com” on any site that supports OpenID 2.0.

On the flip side and in what is a very strong branding win for Yahoo in its partnership with OpenID, non-Yahoo web sites that accept OpenID 2.0 will be able to add a simple “Sign-in with Your Yahoo! ID” button to their login pages. Plaxo and JanRain are OpenID members which will let users login via their Yahoo ID from the first day of the public beta. This is huge for Yahoo, meaning that as the sites which support the Yahoo’d OpenID expand, more and more users will be logging into third party sites. So, in essence, OpenID will become somewhat associated with Yahoo ID.

From an advertising perspective, if someone logs into Plaxo or another partner using their Yahoo ID as their OpenID, then Yahoo and their partner should be able to work together to serve extremely targeted advertising to that user, based upon their Yahoo profile and web surfing interests. This is my own speculation, but the financial draw of allowing such a partnership, on top of the ease of using OpenID, could be a major boom for Yahoo.

For More Information Click Here....

Facebook Vs MySpace

noreply@blogger.com (PRASHANT) — Thu, 17 Jan 2008 21:28:45 PST

Hitwise has some new numbers about social networking sites. Though down, MySpace is still gets the most traffic with 76% of visits in 2007. It’s actually down. Number two, Facebook is up 51%. They monitored 53 different social networking sites to get the data.

What’s surprising it how far behind Facebook is - with just 12.57 percent of visits. People are returning to the sites. In December 2007, 95% percent of traffic to the site are return visits, not first timers. Facebook also has loyal users because 93% of traffic was also returning visitors.

Another measure of stickiness is how much time people spend on the site. In December 2007, the average time spent on Bebo averaged a full 30 minutes and 24 seconds. That is a long, long time online.

For More Information Click Here.....

First Google Page Rank Update in 2008

noreply@blogger.com (PRASHANT) — Thu, 10 Jan 2008 14:04:31 PST

Google ‘Toolbar’ PageRank is updating this week, in what seems to be the best PageRank update of 2008. Barry points to this Webmaster World yarn about sites being penalized and dropped downward to a nil.

Some of the webmasters are reporting that the matter may be because of replicate substance. For those of you who recall (most readers should) there was a leading toolbar PageRank update at the conclusion of last year where Google lowered the toolbar PageRank of some sites that were openly selling links.

Any changes in your Google Toolbar PageRank?

Popularity of Google Maps is Growing

noreply@blogger.com (PRASHANT) — Thu, 10 Jan 2008 13:19:56 PST

According to Hitwise, Google Maps is growing in popularity quickly. While they have a lengthy manner to get to overwhelm the leader in the maps sector, Google Maps is the simply leading mapping place to view a growth in traffic over the last year.
Click here to continue reading...

Yahoo Search Marketing adds new features

noreply@blogger.com (PRASHANT) — Tue, 21 Aug 2007 15:23:46 PDT

The character of your ad campaign is becoming a bigger element in your paid search listing, more then than just paying for results. David Pann, Vice President of Marketplace Design and Matching for Yahoo! Search Marketing announced yesterday at SES some original enhancements and updates for Yahoo Search Marketing’s original advertising program.

New Payment Option: PayPal

PayPal, which is a safe and adaptable online payment alternative, will be accessible to all advertisers. Yahoo knows that a plenty of their advertisers in the retail place already take PayPal then this characteristic will permit them a simple alternative.

Enhancements to Writing Ads

Advertisers will now get the capabilities to produce, erase, edit and duplicate all saved ads (up to 20) for a specific ad group in one spot. Advertisers will be capable to compare performance and keywords of each ad against one another with one click.

Ad examination will be implemented by prompting advertisers to produce a second ad instantly following the introduction of their first ad. This will permit advertisers to compare performance against one another to increase the quality indicator grade.

Low Quality Index Score Alert

Every 30 days Yahoo will check quality index scores and advertisers will be informed via email if their score has fallen one bar.

All these enhancements that are planned to establish August 28th should increase the performance of your paid listings, but what do you believe? Is there anything else Yahoo should make?

Bye Byeeeeee Google Page Rank??????

noreply@blogger.com (PRASHANT) — Fri, 10 Aug 2007 12:34:12 PDT

There is presently an argument going on decent now about Google removing the PageRank grade from the Google Toolbar.
These are the some reasons----

Toolbar PageRank numbers can be 3 months out of appointment or much.
Some “PR Updates” have been buggy enough to severely falsify a page’s genuine PR.
Matt Cutts has blogged that PR Updates are considered pretty often a non-event around Google.
PageRank has started a flawed econonmy of connection construction and trading in an attempt to grow or circulate these scores.

Unlike a lot of the rants which go on in forum threads, it seems that Google is keeping an eye on this one and taking it seriously.

If you want to read more about this please click here.

Google Offers Cheap Online File Storage

noreply@blogger.com (PRASHANT) — Fri, 10 Aug 2007 11:48:36 PDT

If you’re a power user of Google’s Gmail or Picasa Web Albums, Google wants to help you with your storage limit woes. As of today, you can purchase extra online storage that can be used across email, images and soon, docs and spreadsheets.
Here’s what you can get:

6 GB ($20.00 per year)
25 GB ($75.00 per year)
100 GB ($250.00 per year)
250 GB ($500.00 per year)

Google Apps Adds New Language Support

noreply@blogger.com (PRASHANT) — Thu, 02 Aug 2007 21:31:38 PDT

Google just expand its features to support languages other than English. In addition to Google Apps features being made available in other languages, Google has also added six more languages. Among the languages supported, UK English - seriously, is it that difficult to translate US English to UK English?

Not only are we adding these features to the languages Google Apps already supports; we're also rolling Google Apps out in six more languages. Here's the full list: French, Italian, German, Spanish, Dutch, Swedish, Norwegian, Danish, Finnish, Turkish, Polish, Ukrainian, Czech, Russian, Chinese (Simplified), Chinese (Traditional), Japanese, Korean, Brazilian Portuguese, Thai, Vietnamese, Arabic, Hebrew, Indonesian, Hungarian, UK English and US English.

iRazoo a Social Search Engine Launches

noreply@blogger.com (PRASHANT) — Tue, 24 Jul 2007 05:27:23 PDT

It’s better to recognize that there are yet some entrepreneurs who are trying away their luck on the monopolized hunt locomotive industry. Take the lawsuit of iRazoo, an original cultural hunt locomotive that was developed by four entrepreneurs from Houston.

Frustrated of the search results they go from the new serach engine giants, the four network entrepreneurs backed with engineering backgrounds developed their own cultural hunt engine-iRazoo, which is launching today.

iRazoo and so it claims is the “reality’s best people-powered, points driven, hunt locomotive. What sets it apart from new cultural hunt locomotive is that it gives users the chance to record and gain points everytime they take the iRazoo search engine.

The benefits of using this search engine:

You get excellent search results (we aggregate all the data from the best search engines on the planet!)
You get to help further refine our excellent search results for others as well as benefit from other’s refined search results
You get points for each search you perform, each website you recommend/not recommend, and each referral you make
Best of all, you get to exchange your points for fantastic prizes!

A call for all SketchUp fans...

noreply@blogger.com (PRASHANT) — Tue, 24 Jul 2007 05:15:47 PDT

It's my good joy to declare the launching of the Official Google SketchUp Blog. Fast-breaking word, tips and tricks, user stories and just the correct sum of agency intrigue wait anyone who pays us a visit. Also, sexy moustache contests.

For those of you who have no thought what SketchUp is, I'll begin at the beginning: The reality is three-dimensional. Designing a home, building a slice of furniture and navigating through a metropolis all affect three-dimensional decisions. SketchUp is 3D modeling software that anyone can take to construct models of whatever they like.

Check away the 3D Warehouse to view models from folk all over the reality, and move on the 3D Warehouse bed in Google Earth to research cities with practical 3D buildings made in SketchUp (Denver is especially amazing. If you like, you can download the available edition and begin building models yourself.

Latest Google Updates........Lots of Updates

noreply@blogger.com (PRASHANT) — Tue, 24 Jul 2007 05:08:08 PDT

Like any day ending in a year, there’s lot of things to tell about Google today.

Click to Call Croaks
Search Engine Journal reports that the Google Maps Click-to-Call characteristic has been discontinued (inciting indignation in the Google Maps Google Group. The characteristic premiered in November 2006, but was just “a long-running experimentation, and in the conclusion it was decided to cease it.”

Google seems to regard Google Voice Local Search (Goog411, launched in April) as the successor for Click-to-Call—but without the real clicking. So it’s just calling.

Google Analytics Adds New Features
Google Analytics added a second bout of original features on Friday—no large changes, but a few things that will have it easier to sail your analytics reports. In addition to a “go to:” corner to permit you to rise about rapidly in reports, enhancing segmentation and defaulting to nation instead of subcontinent in mapping overlay.

Google Adds Images to API
Google Blogoscoped reports today that Google has added image search results to their AJAX search API.

Google has acquired ImageAmerica

noreply@blogger.com (PRASHANT) — Mon, 23 Jul 2007 02:03:17 PDT

Google has announced the acquisition of Clayton, Missouri based ImageAmerica, a company that builds high-resolution cameras for the assemblage of aerial imaging.

ImageAmerica has previously provided images for Google Maps and Earth, including high-resolution dark and light-colored imaging of New Orleans following Hurricane Katrina.

Stephen Chau, Project Manager of Google Maps and Earth said in an assertion that Google was excited “about how ImageAmerica’s engineering will add to [Google’s] mapping services down the route.”

Google plans to launch Google Adsense for Games “Shortly".

noreply@blogger.com (PRASHANT) — Fri, 20 Jul 2007 00:13:36 PDT

Google’s Bernie Stolar and Greg Schaffer spoke at the Casual Connect game rule this week and shared details of Google’s plans to take AdWords to video games via “AdSense for Games. ”

Game publishers will be capable to take the Google system to place advertising in their games, and advertisers will be capable to make through the Google system to purchase ad place within games. Schaffer said it will begin with ads in Web-based games, with plans to go into PC and console games subsequently on.

Google will roll away both video and text-based ads, but there’s no timeframe for launching, new than “shortly".

Google Webmaster Central adds a new feature "Message Center"

noreply@blogger.com (PRASHANT) — Thu, 19 Jul 2007 00:48:52 PDT

Google Webmaster Central announced yesterday the addition of a message center to the Webmaster Console (Webmaster Tools>Dashboard).

What are they going to transmit with site owners about? In the instance on the blog post, they sent a content to a site proprietor about an infringement of the quality guidelines (specifically, concealed text on a site).

The Message Center is accessible in all the languages and countries that Webmaster Tools is accessible in (the blog post mentions “French, Italian, German, Spanish, Danish, Dutch, Swedish, Russian, Chinese-Simplified, Chinese-Traditional, Korean, Japanese, etc.”).