Internet marketing tips for Country Bunny Bath

Links for 2008-05-08 [Furl]

http://www.danhollings.com/secrets/training.html
Dan Hollings and Joe Polish will soon release an advanced "how-to" training program for businesses and entrepreneurs ready to propel their business with both online and offline marketing strategies.

Links for 2007-10-17 [Furl]

WIDE-AGRA: Tap that Congressional "Larry Graig" Feeling. It's that wide stance guys like!
If your life is in the toilet, your career has hit a stall, do as politicians do, there's a pill for each and all. If your restless feet are wandering, don't take it in the pants, do as big time Senators do, go wide and take a stance. (Don't miss the testimonials!)
Digg - Stance Widening as Senator Larry Craig Reveals Memorabilia (a HOOT!)
Senator Craig can't toe tap around this latest revealing evidence as a new CNN mash-up video widens his stance yet again. A shocking new men's room encounter caught by airport security cameras reveals Idaho Senator Larry Craig & all his memorabilia. If you thought OJ Simpson was a hoot, this guy seems "One Flush Short of the Tidy Bowl Man?"

Links for 2007-10-15 [Furl]

Weighing the fate of the vegan teacher - chicagotribune.com
Expanding children's knowledge about different topics -- especially if they are relevant to the environment, ecology, ethics, and our health -- is important in creating good citizens in a society so that people can make better choices as adults about their government, and choices which affect their lives. - Loretta Hollings

Links for 2007-09-02 [Furl]

Internet Marketing » Before The Big Bang book
BEFORE THE BIG BANG BOOK. Web consultant and author, Dan Hollings, the internet mastermind behind the record breaking online marketing campaign that skyrocketed the controversial movie The Secret by Rhonda Byrne to incredible heights of success, reveals in print his secret book: “Before The Big Bang.”
Real Estate Information » Foreclosure Webinar For San Antonio, Texas
San Antonio, Texas: When you’ve read six free real estate lessons I have for you, you’ll discover that real estate in your local area is an ideal vehicle to make massive windfalls right now. Join countless students all over your State enjoying extraordinary levels of profit because of this wild market change. Many started with limited money and none of them had any specialized knowledge.
The Real Estate Website » Foreclosure Seminar For Ohio
Foreclosures in Ohio are on the increase and perhaps surprisingly, this mortgage calamity could manifest itself as a way to make money while helping those that are in foreclosure trouble.
The Internet Marketing Website » The well known online consultant
Dan Hollings is a sought after organic optimization consultant. Dan Hollings is for companies who strive to get their business online and on a proven road to success, but need practical help putting together a strategy for the results required.
Ingenious Internet Marketing Strategies » A popular web consultant
Dan Hollings is a well known word of mouth marketing strategist. Dan Hollings is for entrepreneurs who want their project web-based and on a proven road to success, yet need hands-on help figuring out a strategy for success. Larry King Show - “DVDs are selling like hotcakes” as the result of an internet marketing campaign by Dan Hollings.
The ideal online professional : The Internet Marketing Website
ABC News - “The marketing campaign behind The Secret is going to go down in history as the greatest case study of viral marketing ever done. Anywhere.” Chicago Tribune - Refereed to Dan Hollings’ internet marketing strategy as “…a clever viral marketing campaign that has successfully harnessed the Internet and word-of-mouth buzz to reach the masses.”
Internet Marketing Today » Blog Archive » The well known online consultant
Dan Hollings is a top social marketing research strategist. Dan Hollings is for entrepreneurs who desire to get their enterprise web-based and on-track, but desire professional help figuring out a game-plan for the results required.

Links for 2007-08-08 [Furl]

To Do List | Otavo - The Intention Engine
Otavo page by Dan Hollings, internet marketing consultant with a focus on his TO DO LIST marketing strategy for internet marketers.
Dan Hollings, Internet Marketing Consultant
One of the most noted internet marketing campaigns orchestrated by Dan Hollings was The Secret (2006 film). The Secret internet marketing campaign is consider by many as one of the most successful and profitable internet marketing campaigns of its kind deploying strategies of Web 2.0, Pay per click advertising, Viral marketing, Word of mouth, Social media marketing, Search engine optimization, Link bait, & numerous other internet marketing strategies.
Before The Big Bang, Internet Marketing Book
Internet Marketing Book Summary: An often funny and behind the scenes look at what many now call the most successful internet campaign of our times. Learn directly from the guy that did it all, Mr. Universe, how "The Secret" movie broke all the records and how you can apply these same secret strategies to your site, blog, or business.
Dan Hollings, Internet Marketing Consultant - Wikipedia, profile
The marketing campaign behind The Secret is going to go down in history as the greatest case study of viral marketing ever done... Anywhere. — Frank Mastropolo, ABC News. Internet marketing consultant, Dan Hollings is an authority on internet technologies, system development, internet strategy and internet marketing.
Environment News, Global Warming and Social Responsibility
Business educators may be in for a surprise. Something extraordinary is happening in the global marketplace that defies classic principles taught at virtually every business school and is something of a global warming controversy.

Links for 2007-08-04 [Furl]

The Encyclopedia Website » Example Landing Page Internet Marketing Plan
A landing page internet marketing plan to do list is important to your marketing results. Example internet marketing plan.

Links for 2007-07-31 [Furl]

The Encyclopedia Website » Internet web site marketing expert
Dan Hollings is a popular internet web site marketing expert. Dan Hollings is for people who desire to get their enterprise on the web and on a proven road to success, yet need professional help figuring out a game-plan for success.

Can You Envision If Country Bunny Bath and Bod...

Can You Envision If Country Bunny Bath and Body Customers Wore Brilliant Pink Jerseys?

In recent months, I have repeatedly had the honor to acting as a consultant with Country Bunny Bath and Body representatives. Regardless of my blog tips, my trainings, or any number of tutorials I publish, I still occassionaly get entrepreneurs that say, "internet search marketing might be marvelous, but paying money everytime somebody clicks scares me to death. Perhaps this is not best marketing strategy for my personal care & skincare."

While this always amazes me, I'm certain that one of the reasons I hear this is because the "strategy" of internet search marketing is still not understood.

Let's use our imagination a bit and see if we can get this concept vividly clear in our mind. OK?

How fun it would be if you could situate yourself at the front door of a Kmart or CompUSA store and immediately spot customers who were looking for your product? Lets say they wore vividly colored Pink tee shirts announcing what they were there for and what they had plans on buying.. Imagine if these shoppers knew to go straight to you rather than go up and down the isles looking for what they might have come for?

With Google AdWords, Yahoo's Sponsored Search, a top 10 pay per click search engines, or perhaps even one of the minor league PPC engines, you connect with people ready to buy almost instantly, just as they want to hear from you.

Let's take this concept a step further. What if you could have a thousand little helpers at the door of every shopping mall in the country. What's more, you'd have to pay them only if they located an intersted customer and began selling them your personal care & skincare.

Now, even if other 'big dog' companies have displayed montrous billboards, hovering over everyone, it doesn't matter. Few customers are going to pay that any attention. All the while, your "agents" are actively reaching out to every single prospect that seems targeted for what you have.

Managing a pay-per-click ad campaign is like deploying a team of workaholic "agents", except that these search agents won't require breaks and they will work without pay until a customer is delivered to your doorstep. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as they start looking, you'll be the first to know.

Online ad growth of 33.7 percent is expected in 2005 to $12.7 billion, raising a previous estimate of $11.5 billion for the year. eMarketer had estimated 2004 ad revenue at $9.5 billion. (Source: eMarketer 04/2005)

Mompreneurs Might Love Country Bunny Bath and B...

Mompreneurs Might Love Country Bunny Bath and Body?

Source: DSA.org

I recently checked the "gender stats" available from the Direct Sales Association, 79.9% of people in "direct sales" are women. Any way you look at it the boys total a paltry 20.1%. Many of the women in our industry (and site visitors we seek) are current or future moms. It's know wonder a new term has come on the scene: Mompreneurism.

Books About Mompreneurism Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like Maury; their mompreneurs online website draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll discover that they've interviewed hundreds of moms running their own business from home. Their interviews revealed that these special women share certain secrets for success when doing business online. I borrowed a few points about mompreneurs from their site... below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Patricia Cobe and Ellen H. Parlapiano:

Money Smarts. Moms don't overextend their financial resources and are less likely to use outside funding during start-up. So they don't have to worry about venture capitalists pulling the plug on their businesses.
The Control Factor. Moms start home businesses for family flexibility, so they grow their enterprises slowly and steadily to retain control over their work/family time. The 24/7 availability of the Internet lets them work when THEY want to.
A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.

Do you think Country Bunny Bath and Body is a perfect spot for moms? Maybe you're hoping to attract moms running their own business from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial ground swell in the works?

Whatever the case, moms running their own business from home are an important niche and your promotional campaigns can target these moms. Moms are both a consumer and a business force to be admired and respected.

With any luck, your personal care & skincare will be just the thing these mompreneurs are wanting? Now, let's continue (below) with more tips in our series on techniques to assure a successful PPC search engine campaign. Maybe you can get some moms clicking!

Search engine marketing tips:

On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.

How to Reach Out to Mompreneurs

Here's one way you can be relevant and attractive in reaching out to moms running their own business from home:

STORIES FROM THE HEART: Mompreneurs provide great stories to share in your advertising and promotional campaigns. Millions of moms dream of starting a business or turning their hobbies into profits. By showing successful mompreneurs who are thriving both at home and in business, you can tap into a powerful desire.

Last week I posted the another round of search engine marketing tips and even more tips in the weeks before that. Check previous weeks for more suggestions.

For additional internet strategies visit:
Internet Marketing Tips for Country Bunny Bath and Body

Like what you're reading? Subscribe to my RSS feed.

Technorati:
Country Bunny Bath and Body | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | skincare
Other recommended blogs:
Quixtar | Regal Ware | Reliv

It's not hard to set-up personal care & skincar...

It's not hard to set-up personal care & skincare products to be sold online via Sponsored Ads or AdWords

Country Bunny Bath and Body's owner, Nancy was a stay at home mom who began creating and selling different crafts and products to make a part-time income. Eventually she came up with a recipe for success that became known as the Country Bunny Bath & Body product line. As the name implies, they offer wonderful products for the Bath & Body.

As A Country Bunny Bath and Body representative you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get customers.

Can your personal care & skincare be sold via Sponsored Ads or AdWords or not? You've got to answer that first, right? But equally important, can you implement a pay per click strategy that generates more solid customers than campaign costs?

Guess what, the answer is: "probably yes."

More tips for your PPC campaign:

Sometimes people type in web addresses in those search boxes! So bid on those if the search engine allows it: 'www.website.com', 'website.com', 'http://website.com' and every combination full or partial you think a searcher might actually type.
Match up keywords with words in your ad copy. Even though a 'spa', a 'hot tub', and a 'whirlpool' might mean the same thing in your mind, if a searcher types in 'hot tub' and your listing says: "Relax and save in your new Spa", you will miss out on many interested customers.
Think negative... yes, people search for herbs that can kill, plastic surgery pitfalls, mlm scams and sundry other peculiar things. Invite them to explore your related listing. Do you offer cosmetics or skin car as an alternative to plastic surgery? Is you mlm a beacon of light in a sea of seemingly dubious scams?
Get creative with interest spikes in the news. 'Mad Cow' might be a great keyword for your all vegetarian product line. The 'SARS' outbreak might have generated millions of searches that your 'immunity booster' could have benefited from (just don't make any false claims). And where were all the bra ads when a gazillion people typed in 'Janet Jackson' after the 2004 Super Bowl surprise?

Last week I posted the another round of search engine marketing tips and even more tips in the weeks before that. Check previous weeks for more suggestions.

Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?

Technorati:
Country Bunny Bath and Body | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | AdWords | skincare

Google AdWords and Yahoo Sponsored Search for C...

Google AdWords and Yahoo Sponsored Search for Country Bunny Bath and Body.

As you consider which PPC seach engine is for you, you might find our tips this week particularly relevant. The top two are Yahoo Sponsored Search and Google AdWords. It's a good idea to start your search engine traffic campaign with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.

A suggested approach is to begin viewing the wonderful tutorials and flash overviews offered by Google and Yahoo. View the sample tutorials below, you'll find others at Google and Yahoo:

Pay-per-click Yahoo Search: Overview
http://searchmarketing.yahoo.com/rc/srch/tu_srch.php
Flash presentation explains Yahoo sponsored search.

Google AdWords: Bidding and Ranking
http://services.google.com/tutorial/bpr/bpr.html
How to improve your AdWord rank and manage your PPC costs.

Local Targeting with Google AdWords
http://services.google.com/tutorial/adw_loc_target/adw_loc_target.html
Reach new prospects in specific regional or local areas.

Yahoo and Google Handle Bidding a Bit Different, Let's Look...

Yahoo Ad Sponsoring Rules (bidding)

Yahoo places your bid at 1 penny over your next lowest competitor. Thus, if you bid $3.00 per click, and the next highest bid is $1.95 per click, you will only pay $1.96 per click.
Yahoo allows you to see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.
Yahoo's maximum bid is $999.99
Yahoo's minimum bid is $0.10

Google AdWords

Google keeps secret what you will pay per click. Thus, if you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per click.
Google does not allow you to know how much your competitors are bidding per click.
An advantage with Google is that you will rank higher if your click-through rate (CT rate) is better (a CT rate is the ratio of clicks on your ad to the number of times your ad is shown). Thus, you may have a better rank than your competitor, even if he or she bids more than you (because of your CT rate).
Google's maximum bid is $100.00
Google's minimum bid is $0.05

New Google AdWords keyword status changes: Simplified keyword states and quality-based minimum bids.

NOTE: Google announced in early August 2005 that they will simplify their keyword status system and introduce quality-based minimum bids, giving us more control to run all keywords we find important.

Google's New Rule

Each keyword will now be assigned a minimum bid that is based on the quality (also called Quality Score) of your keyword in your account. If your keyword or Ad Group's maximum cost-per-click (CPC) meets the minimum bid, your keyword will be active and trigger ads. If it doesn't, your keyword will be inactive and will not trigger ads.

Previosly, keyword statuses were called normal, in trial, on hold, and disabled. Under the new rules, this will be replaced with active (triggering ads) or inactive (not triggering ads). No more slowed or disabled keywords if no do not have a minimum clickthrough rate (CTR) threshold.

PPC Tips list continued from previous weeks:

Pay-per-click advertising tips for the Country Bunny Bath and Body representative continue below:

When thinking up keywords, use examples of specific things your product is used for: 'clean floors', clean countertops', 'wash floors', 'mop floors', 'polish stove top', 'remove grime', 'shine appliances', 'disinfect bacteria', 'hide furniture flaws' etc.
Explore variations: 'soy milk', 'soymilk', 'soy-milk'
Add plurals: 'protein bar' and 'protein bars'
Use abbreviations and acronyms
Use US and UK spellings
Keyword phrases may be questions: 'how to repair bad credit', 'when should I diet', 'how do I lose weight', 'where are discount cosmetics', etc.

Check back over my last several blog posts for many more sets in this series of PPC search engine tips.

Hopefully you're learning valuable tips. Study previous blog posts for many other marketing ideas. Perhaps you should add our RSS feed to your "Feed Reader" so you don't miss future trainings?

Technorati:
Country Bunny Bath and Body | PPC | pay per click | Google AdWords | Network Marketing | Yahoo Ads | Dan Hollings | Sponsored Ads | Contextual Ads | AdWords

Country Bunny Bath and Body? I know my opinion,...

Country Bunny Bath and Body? I know my opinion, but what about my customers?

Have you ever thought about the public's perception of what you do?

Country Bunny Bath and Body

Do you believe that people visiting your web page have already learned this about Country Bunny Bath and Body?

That's an important point you must not overlook in any search engine marketing campaign; you might best think through this issue at the outset (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the personal care & skincare you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that people consider a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things your potential customers could associate you with.

Much of these consumer 'mindset' concerns should be addressed the moment they hit your first web page after clicking your ad; so before you start any marketing strategy, jump into your customers shoes and take a stroll over to your landing page.

PPC Tips:

Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):

If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.

Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Ready to Make a Fashion Statement? Maybe Google...

Ready to Make a Fashion Statement? Maybe Google's FadSense has a leg up on other search engines?

Yes they have a leg up. An they have their foot in the door. And even though I didn't see any Google stretch pants, I still think they must FadSebse fashion "for the rest of us."

Check it out now: Google FadSense™

As A Country Bunny Bath and Body representative, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Country Bunny Bath and Body" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Before we continue with this week's tips, let's look at what we must concentrate on:

How to find keywords related to your products and services.
How to determine "tags" that help categorize your content.
How to track your traffic, results, and advertising ROI (return on investment).
How to create a destination or landing page that works.
How to write effective ads.
How to manage your advertising budget.
How to create eye catching headlines for your ads.

My Continuing Tips To Help You With Country Bunny Bath and Body...

This week I shall continue with my PPC search engine recommendations. If you have been following (or subscribing by RSS feed) to these tips, you are aware that over the past few weeks we have hammered away with dozens of valuable tips. This week we continue.

Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
"In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

Today in History... After 118 Years, Google Inc....

Today in History... After 118 Years, Google Inc. Closed Its Doors.

What started as a play on the word googol, becoming the search engine everybody loved (or envied) and grew to become the "five-and-dime" of pay-per-click search engines, pulled the plug on the last server on this date in Mountain View, California. It's a story of a future time that could be soon, or beyond our horizon.

If anyone back in the late 1800's or early 1900's had been thinking ahead to the future of Woolworth Corp., it's unlikely they would have ever predicted that the famous five-and-dime would be a line item on a "Today in History" script published to millions of readers across this thing we call the internet.

Yet today, has I opened my RSS News Reader, there it was. I can recall shopping at the five-and-dime as a kid. It was the "best" store in town. Just like Google; the best. Now, its history. Perhaps the best is not good enough?

On this date...

Remember "five and dime" stores? The nickname referred, for a time (until the prices went up, of course), to the price of items in some of the United States' most popular retail outlets. On this day in 1997 - After 118 years, the Woolworth Corp. closed its last 400 five-and-dime stores.

Could this happen to Google? Well, yes. If the thought of Bill Gates over throwing Google interests you, read this Fortune Magazine article: Search and Destroy. For now however, it's all fantasy thinking as the titans of search (Google, Yahoo, & Microsoft) battle it out in cyberspace.

People searching for information on the Internet are driving some of the fastest-growing profits on the Web, whetting advertisers' appetites by signaling what they want.

By typing in search terms, users are also sending advertisers a clear message about merchandise they might be interested in buying, and search providers like Google Inc. (Nasdaq:GOOG - news), Yahoo Inc. (Nasdaq:YHOO - news) and Microsoft Corp.'s (Nasdaq:MSFT - news) MSN are cashing in. (Source: Reuters 2005)

Good news for the Country Bunny Bath and Body representative

The Cost Per Lead using Pay-per-click is Cheap Compared To Other Ads

Your cost per click might run you 25 cents or 50 cents or so, but if the research done by Piper Jaffray & Co. is correct, the only thing that counts is the cost-per-customer and those numbers are: $8.50 for search, $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. PPC search wins hands-down.

"Paid-search advertising has become a do-or-die proposition," says Jeff Saville, a consumer direct marketing manager at Deckers Outdoor Corp. "The market is growing fast, primarily because the ads are trackable and target people who are already interested. The medium is also inexpensive compared with television, radio, direct mail and Web banner ads." (Nasdaq:DECK - news)

Are there dangers or flaws in search advertising?

At times, advertisers and their online business affiliates find they are competing with each other in auction-style bidding for key words and pushing up their own costs.
Certain campaigns fail because they are ill-conceived or unsuited to the medium.
According to WebTrends the data suggests that 60 percent of marketers do not measure sales, leads or key actions resulting from campaigns. [This is a dangerous number because that means you are competing with people who don't know what things are truly costing them. You need to be extra analytical when going head to head with this guy.]

Adding all this up, we come to two conclusions: 1) It pays to get good at pay-per-click advertising if you plan to do business online and 2) we may only have 118 years left with Google :-)

Search engine marketing strategies:

When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.