Internet marketing tips for Fifth Ave Collection

Links for 2008-05-08 [Furl]

http://www.danhollings.com/secrets/training.html
Dan Hollings and Joe Polish will soon release an advanced "how-to" training program for businesses and entrepreneurs ready to propel their business with both online and offline marketing strategies.

Links for 2007-10-17 [Furl]

WIDE-AGRA: Tap that Congressional "Larry Graig" Feeling. It's that wide stance guys like!
If your life is in the toilet, your career has hit a stall, do as politicians do, there's a pill for each and all. If your restless feet are wandering, don't take it in the pants, do as big time Senators do, go wide and take a stance. (Don't miss the testimonials!)
Digg - Stance Widening as Senator Larry Craig Reveals Memorabilia (a HOOT!)
Senator Craig can't toe tap around this latest revealing evidence as a new CNN mash-up video widens his stance yet again. A shocking new men's room encounter caught by airport security cameras reveals Idaho Senator Larry Craig & all his memorabilia. If you thought OJ Simpson was a hoot, this guy seems "One Flush Short of the Tidy Bowl Man?"

Links for 2007-10-15 [Furl]

Weighing the fate of the vegan teacher - chicagotribune.com
Expanding children's knowledge about different topics -- especially if they are relevant to the environment, ecology, ethics, and our health -- is important in creating good citizens in a society so that people can make better choices as adults about their government, and choices which affect their lives. - Loretta Hollings

Links for 2007-09-02 [Furl]

Internet Marketing » Before The Big Bang book
BEFORE THE BIG BANG BOOK. Web consultant and author, Dan Hollings, the internet mastermind behind the record breaking online marketing campaign that skyrocketed the controversial movie The Secret by Rhonda Byrne to incredible heights of success, reveals in print his secret book: “Before The Big Bang.”
Real Estate Information » Foreclosure Webinar For San Antonio, Texas
San Antonio, Texas: When you’ve read six free real estate lessons I have for you, you’ll discover that real estate in your local area is an ideal vehicle to make massive windfalls right now. Join countless students all over your State enjoying extraordinary levels of profit because of this wild market change. Many started with limited money and none of them had any specialized knowledge.
The Real Estate Website » Foreclosure Seminar For Ohio
Foreclosures in Ohio are on the increase and perhaps surprisingly, this mortgage calamity could manifest itself as a way to make money while helping those that are in foreclosure trouble.
The Internet Marketing Website » The well known online consultant
Dan Hollings is a sought after organic optimization consultant. Dan Hollings is for companies who strive to get their business online and on a proven road to success, but need practical help putting together a strategy for the results required.
Ingenious Internet Marketing Strategies » A popular web consultant
Dan Hollings is a well known word of mouth marketing strategist. Dan Hollings is for entrepreneurs who want their project web-based and on a proven road to success, yet need hands-on help figuring out a strategy for success. Larry King Show - “DVDs are selling like hotcakes” as the result of an internet marketing campaign by Dan Hollings.
The ideal online professional : The Internet Marketing Website
ABC News - “The marketing campaign behind The Secret is going to go down in history as the greatest case study of viral marketing ever done. Anywhere.” Chicago Tribune - Refereed to Dan Hollings’ internet marketing strategy as “…a clever viral marketing campaign that has successfully harnessed the Internet and word-of-mouth buzz to reach the masses.”
Internet Marketing Today » Blog Archive » The well known online consultant
Dan Hollings is a top social marketing research strategist. Dan Hollings is for entrepreneurs who desire to get their enterprise web-based and on-track, but desire professional help figuring out a game-plan for the results required.

Links for 2007-08-08 [Furl]

To Do List | Otavo - The Intention Engine
Otavo page by Dan Hollings, internet marketing consultant with a focus on his TO DO LIST marketing strategy for internet marketers.
Dan Hollings, Internet Marketing Consultant
One of the most noted internet marketing campaigns orchestrated by Dan Hollings was The Secret (2006 film). The Secret internet marketing campaign is consider by many as one of the most successful and profitable internet marketing campaigns of its kind deploying strategies of Web 2.0, Pay per click advertising, Viral marketing, Word of mouth, Social media marketing, Search engine optimization, Link bait, & numerous other internet marketing strategies.
Before The Big Bang, Internet Marketing Book
Internet Marketing Book Summary: An often funny and behind the scenes look at what many now call the most successful internet campaign of our times. Learn directly from the guy that did it all, Mr. Universe, how "The Secret" movie broke all the records and how you can apply these same secret strategies to your site, blog, or business.
Dan Hollings, Internet Marketing Consultant - Wikipedia, profile
The marketing campaign behind The Secret is going to go down in history as the greatest case study of viral marketing ever done... Anywhere. — Frank Mastropolo, ABC News. Internet marketing consultant, Dan Hollings is an authority on internet technologies, system development, internet strategy and internet marketing.
Environment News, Global Warming and Social Responsibility
Business educators may be in for a surprise. Something extraordinary is happening in the global marketplace that defies classic principles taught at virtually every business school and is something of a global warming controversy.

Links for 2007-08-04 [Furl]

The Encyclopedia Website » Example Landing Page Internet Marketing Plan
A landing page internet marketing plan to do list is important to your marketing results. Example internet marketing plan.

Links for 2007-07-31 [Furl]

The Encyclopedia Website » Internet web site marketing expert
Dan Hollings is a popular internet web site marketing expert. Dan Hollings is for people who desire to get their enterprise on the web and on a proven road to success, yet need professional help figuring out a game-plan for success.

Envision That Hot Fifth Avenue Collection Prosp...

Envision That Hot Fifth Avenue Collection Prospects Wore Bright Yellow Shirts?

For years, I recall from time to time having the privilege of acting as a consultant with Fifth Avenue Collection jewellers. Regardless of all my attempts to explain, I still from time-to-time get people that say, "marketing through search engines might be wonderful, but not for my jewelry."

While this always amazes me, I'm certain that one of the reasons I hear this is because the "concept" of marketing through search engines is still not understood. Below is my attempt to shed a little light on why this idea is so powerful.

Maybe it's a marketer's dream, but think for a second how advantagious it would be if you could invisibly appear at the front door of a Wal-Mart or CompUSA and immediately spot customers who were looking for your product? Lets say they wore vividly colored Yellow tee shirts revealing what they were searching for. Think of the business you'd generate if these buyers somehow knew to go straight to you rather than go up and down the isles looking for what they might have come for?

With Yahoo's Sponsored Search, Google AdWords, or any of the top 10 pay per click search engines, you connect with potential customers immediately, the second they want to hear from you.

Now let's dig a bit deeper into this idea. What if you could have 1000's of people working for you at the door of every shopping center in the country. What's more, you'd have to pay them only if they found prospects and began promoting to them your jewelry.

Now, even if your competition has posted montrous ad banners, hovering over everyone, it doesn't matter. Few customers are going to pay that any attention. All the while, your "agents" are actively reaching out to every single customer that passes by.

Deploying a campaign of pay-per-click advertisements in Google, Yahoo, or another PPC search engine is like deploying a team of super sales "agents", except that these search agents won't require breaks and they'll work for free until they deliver a ready-to-buy potential customer. Your "agents" will be waiting 24 hours a day, 7 days a week for customers looking for your products or services. As soon as they start looking, you'll be the first to know.

Online ad growth of 33.7 percent is expected in 2005 to $12.7 billion, raising a previous estimate of $11.5 billion for the year. eMarketer had estimated 2004 ad revenue at $9.5 billion. (Source: eMarketer 04/2005)

Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?

Technorati:
Fifth Avenue Collection | PPC | pay per click | Google AdWords | Yahoo Sponsored Search | Dan Hollings | jewelry | costume jewelry
Other recommended blogs:
Tastefully Simple | The Traveling Vineyard | Tomboy Tools

Fifth Avenue Collection... from Moms to Mompren...

Fifth Avenue Collection... from Moms to Mompreneurs?

Source: Direct Sales Association

Perhaps I was bored when I stumbled upon this statistic, but the more I thought about it, the more excited I got... based on numbers available from the Direct Sales Association, 79.9% of people in "direct sales" are female. Guess what that means? Yes, the boys total a paltry 20.1%. Many of the women in our industry (and customers we seek) are current or future moms. It seems natural that a new term has come on the scene: Mompreneurism.

Yes, you're reading it right. According to authors Patricia Cobe and Ellen Parlapiano, who trademarked the term "mompreneurs" and were recently featured in Time magazine and various other programs like the CBS Early Show; their mompreneurs online site and Message Board draws millions of visitors each month.

In reading through the Mompreneurs Online web site you'll enjoy reading that they've interviewed hundreds of these "mompreneurs" working from home. Their interviews revealed that these at-home business women share certain secrets for success when doing business online. Don't miss the interesting points they offer. For example, below is a sampling of why and how mom-owned businesses are surviving and thriving on the web according to Pat and Ellen:

Web Wisdom. Work-at-home moms understand that a dot.com name alone is not enough to power success. But the Internet can be a very valuable tool when used in conjunction with more traditional business strategies.
Team Work. Mompreneurs® forge powerful alliances--both online and off! Together they harness technology to build an instant network of personal and professional support through online communities and marketing cooperatives.
A Natural Niche. Cyberspace opens up a wealth of business ideas, allowing moms to tap into their talents, skills and passions to create products and services for highly targeted audiences.

Do you think Fifth Avenue Collection is a good place for moms? Maybe you're hoping to attract these "mompreneurs" working from home to your site, blog, product or business? Or, maybe you already have lots of moms and a true mompreneurial revolution underway?

Whatever the case, it's an important niche and your promotional campaigns can target these moms. Moms are both a consumer and a business force to be respected and understood.

Think optimistically that your jewelry will be just the thing these mompreneurs are desiring? Now, let's continue (below) with more tips in our series on techniques to assure a successful PPC search engine campaign. Maybe you can get some moms clicking!

PPC Tips list continued from previous weeks:

If your product or service is something that can be related to a locale, like a city, state or region you may be able to find some ripe tomatoes in phrases like: 'retirement homes in Florida', 'Mississippi flat rate phone service', 'herbal sunscreen for southwestern sun', 'indoor air filters for Los Angeles'.
Discover more keywords by narrowing down to extreme specifics. People can be VERY specific when they search. Use names of months and years like '2004 tax savings', 'May flowers', 'Christmas of 2005' or 'September back to school supplies'.

Let's say you are marketing a broad line of herbal products... why not get a list of all herbs (there may be thousands) and use that list as a keyword list. Maybe your product doesn't contain every herb on the list, but people searching for any ONE herb specifically may be interested in others. Try specific model numbers, makes and designs if your products are sometimes referred to this way: 'Epson stylus CX6400', 'Apple G5', etc.
Add adjectives to your keywords like: big, purple, new, cheap, affordable, soft, aromatic, healthy, etc.

Reaching Out to Mompreneurs

Here's one way you can be relevant and attractive in reaching out to these "mompreneurs" working from home:

FLEXIBILITY: Understand that mompreneurs have unwieldy schedules. Strive to deliver your products and services with to fit their schedules. You might develop e-learning courses that are conducted by live phone coaching or web conferencing. This is much more convenient than scheduling babysitting to attend an in-hotel seminar.

Looking for more search marketing tips? Check my posts from previous weeks for more ideas and strategies.

For additional lead generation ideas visit:
Internet Marketing Tips for Fifth Avenue Collection

Are you learning valuable ideas? We recommend you check out our previous blog posts for many other marketing ideas. In fact, why not add our RSS feed to your "Feed Reader" so you don't miss future trainings?

Technorati:
Fifth Avenue Collection | mompreneur | mompreneurs | mompreneurism | entrepreneur | PPC | pay per click | Google AdWords | Dan Hollings | jewelry | costume jewelry
Other recommended blogs:
Stanley Home Products | Sunrider | Tahitian Noni

You got jewelry? This can be sold online by a ...

You got jewelry? This can be sold online by a pay per click approach

Fifth Avenue Collections is a company that keeps up with current fashion trends and delivers an excellent line of jewelry and fashion. The Jewellery is designed using natural gemstones and quality craftsmanship; Fifth Avenue Collections jewellery is also well priced and extremely high quality.

As A Fifth Avenue Collection jeweller you know your product and you've set your goals. Your web page, site, or blog is up and you're pondering methods to get customers.

Can your jewelry be sold by a pay per click approach or not? That's your first question, right? But equally important, can you orchestrate a strategy that generates more profits and results than expense?

Guess what, the answer is: "most likely."

PPC Tips list continued from previous weeks:

Expand your keywords by asking your spouse, friends, neighbors, relatives, existing customers and strangers to look at your web page and offer their keyword suggestions. In this phase you cannot have too many cooks in the kitchen.
Put your biscuits in the oven and watch'em rise... That is, use web based 'keyword expanders' and research tools to expand your keywords beyond what you can come up with on your own.
Remember, searchers may type in something that describes your product, but more often than not they will be typing in words describing their problem. If your product or service solves, fixes, heals, masks or even distracts them from their problem, you want those keywords on your list.
"In-house" keywords (those used frequently by others in your industry or business) are often the most costly because lazy business owners don't often think beyond their own nose. The result is these limited keywords get bided-up sky high. Customers on the other hand seldom search using "in-house" keywords. Your goal is to find keyword niches popular with customers but less popular with your competition.

Yahoo and Google Ad Tutorials (in Flash) for Fi...

Yahoo and Google Ad Tutorials (in Flash) for Fifth Avenue Collection.

When comparing the primary pay-per-click search engines, you might be challenged to figure out which is best for you. The top two are Yahoo Sponsored Search and Google AdWords. It's a good idea to start your attempts to generate traffic through search engines with a small budget, spreading it out over a few different search engines to experiment and see where your target market may be lurking.

A good place to start is by viewing the wonderful tutorials and flash overviews offered by Google and Yahoo. Check below for a few examples, you'll find others at Google and Yahoo:

Yahoo Sponsored Search: Flash Introduction
http://searchmarketing.yahoo.com/rc/srch/tu_srch.php
Learn advantages of Yahoo's PPC program.

Google AdWords: Bidding and Ranking
http://services.google.com/tutorial/bpr/bpr.html
How to improve your AdWord rank and manage your PPC costs.

Google AdWords: How to Optimize
http://services.google.com/tutorial/opt_tips/google_opt.html
Edit your Google ads to attract more qualified visitors

Let's compare how Yahoo and Google handle keyword bidding:

Yahoo Ad Sponsoring Rules (bidding)

Yahoo sets your keyword bid only 1 penny over your next lowest competitor. Thus, if you bid $3.00 per click, and the next highest bid is $1.95 per click, you will only pay $1.96 per click.
Yahoo allows you to see who you are bidding against and what they are bidding, so you know exactly where you will rank, and how much you will pay.
Yahoo's maximum bid is $999.99
Yahoo's minimum bid is $0.10

AdWords by Google

Believe it or not, Google never reveals what you will pay per click. Thus, if you bid $3.00 per click, you will pay anywhere from $0.05 to $3.00 per click.
Google does not allow you to know how much your competitors are bidding per click.
An advantage with Google is that you will rank higher if your click-through rate (CT rate) is better (a CT rate is the ratio of clicks on your ad to the number of times your ad is shown). Thus, you may have a better rank than your competitor, even if he or she bids more than you (because of your CT rate).
Google's maximum bid is $100.00
Google's minimum bid is $0.05

New Google AdWords keyword status changes: Simplified keyword states and quality-based minimum bids.

UPDATE: Google announced in early August 2005 that they will simplify their keyword status system and introduce quality-based minimum bids, giving us more control to run all keywords we find important.

Understanding Google's New Quality Score

Each keyword will now be assigned a minimum bid that is based on the quality (also called Quality Score) of your keyword in your account. If your keyword or Ad Group's maximum cost-per-click (CPC) meets the minimum bid, your keyword will be active and trigger ads. If it doesn't, your keyword will be inactive and will not trigger ads.

Previosly, keyword statuses were called normal, in trial, on hold, and disabled. Under the new rules, this will be replaced with active (triggering ads) or inactive (not triggering ads). No more slowed or disabled keywords if no do not have a minimum clickthrough rate (CTR) threshold.

PPC Tips list continued from previous weeks:

Pay-per-click advertising tips for the Fifth Avenue Collection jeweller continue below:

When cooking-up your keyword phrase list, use an extended "keyword discovery" phase. Your competition, like you, will do basic keyword research. You can only beat them if you take it to the next level, and that won't happen in the first day. Having a large number of targeted keywords in your campaign is a side effect of an extended period of brainstorming, discovery, research, or whatever you want to call it.
Not very wood with gords? There is a hidden target market of quality visitors who type in incorrect spellings of what they are looking for. Site owners often overlook this. In a recent 30 day period on a major search engine at least 108 people where searching for a 'buisness'? Hundreds more were searching for: 'vitiamins', 'vitimans' and even 'vitamens'... You can bid on misspellings and have very little competition on the search results page.
Assume that at least half your keywords will be rotten eggs, that is, no one will ever look for them and end up at your site. Because there is no extra cost to add as many keyword phrases as you can think up, treat them like biscuits and bake-up as many as you can... 100 or more keyword phrases for each destination page you list in any PPC search engine.

Fifth Avenue Collection? What's the public's im...

Fifth Avenue Collection? What's the public's impression?

Have you ever thought about the public's perception of what you do?

Fifth Avenue Collection

Do you honestly think that visitors already have a mindset like this about Fifth Avenue Collection?

That's the challenge in any search engine marketing campaign; you must decide upfront (as you are preparing your keywords, your ads, and your landing page) what the majority of visitors already 'have perceived' about you and the jewelry you offer. You might consider playing it safe and assume they've never heard of you. That's always the safe bet.

If you're selling iPODs or something very well known, you can approach things much differently. Less time explain 'what' you've got and more time explain 'why' they should buy from you.

If your selling something that could be clasified as a common commodity (vitamins, shoes, cosmetics, telephone services, etc), then you must differentiate your product from the other seemingly similar things the public possibly will associate you with.

Much of these consumer 'mindset' conflicts should be handled on your landing page, that is, the page where they land after clicking your ad; so before you start any contextual ad program, jump into your customers shoes and take a stroll over to your landing page.

More Pay Per Click Marketing Tips Below:

Ready or not, here they come. This weeks PPC tips to make you rich and famous (well perhaps that's stretching it a bit):

Remember that with PPC campaigns, you are not sending search visitors to a site, you are sending them to a web page (called: a destination or landing page). You must discover keywords and set-up ONE page at a time.
Remember that people search by typing in more than one word:
The 7 most used word phrases in search engines according to OneStat.com:

2 word phrases 32.58%
3 word phrase 25.61%
1 word phrases 19.02%
4 word phrases 12.83%
5 word phrases 5.64%
6 word phrases 2.32%
7 word phrases 0.98%

Start your "keyword discovery" process by visiting the destination page you intend to send your search engine visitors to. Put on the 'reading glasses' of a customer and look at your page through their eyes.
Ask yourself this: "What keywords might a person type in a search box where when they arrived at this destination page, they'd say 'BINGO' this is what I was looking for?" Find these keywords and you've discovered your best keywords.

Google "FadSense" - This is hilarious. Step-asi...

Google "FadSense" - This is hilarious. Step-aside AdSense!

Yes, this is hilarious. Step-aside AdSense, step-aside Overture and Yahoo, and Mr. Gates... you might as well get your "Google Trotters" on, because Google is way ahead of the pack on this one.

Is this the future? Google FadSense™

As A Fifth Avenue Collection jeweller, you might be wondering why I'm talking about a futuristic contextual AdSense (AdWord) program like FadSense. It's partially because it's funny, but more importantly, it's because I feel the type of advertising we have been discussing here at my "Internet Marketing Tips for Fifth Avenue Collection" blog, is critical to your future. What I'm hoping to teach you are skills and tips that will not only work for Google today, but for any similar type advertising in the future. Google FadSense, real or not!

Before we continue with this week's tips, let's look at what we must concentrate on:

How to find keywords related to your products and services.
How to determine "tags" that help categorize your content.
How to prepare your marketing campaign from the ground up.
How to track your traffic, results, and advertising ROI (return on investment).
How to create a destination or landing page that works.
How to write effective ads.
How to use the internet effectively in any marketing campaign.

My Continuing Tips To Help You With Fifth Avenue Collection...

In my previous blog entries (last week and several weeks prior) we have hammered away with dozens of valuable tips. This week we continue.

Forget stupid characters. We are talking search engine listings (not eBay) so cool the clever punctuation it L@@KS stupid!!!!!!!! Don't make SOME words CAPITALIZED; it looks like you're shouting desperately for business. Respect the people who read your search engine listings.
People are by nature often interested in things like 'saving money', 'making money', 'curing something', 'striking a deal', and getting anything of value that is 'free'... but be careful. The addition of such self-interest phrases in your ad copy may skew your clicks upwards while leaving your sales flat. If you're tempted to try such phrases... test, test, test... while keeping an eye on your bottom-line.
Bluntness works: 'Refinance 4.5%', 'Viagra $39', 'No Interest VISA', etc
These are the type words that appeal to searchers: more information, complimentary, love, youthful, safe, new, benefit, gain, money, happy, glad, proven, guarantee, resource, fast, results, discover, how you, how to, your, yours, you'll, healthy, natural, magic, secret, comfortable, save, proud, secure, solution.

Are you old enough to remember Google? Today ma...

Are you old enough to remember Google? Today marks the death of Google after 118 years. Perhaps this is the future?

What started as a search engine using a unique approach to link analysis (initially called BackRub) and grew to become the "five-and-dime" of pay-per-click search engines, pulled the plug on the last server on this date in Mountain View, California. It's a story of a future time that could be soon, or beyond our horizon.

If anyone back in the late 1800's or early 1900's had been thinking ahead to the future of Woolworth Corp., it's unlikely they would have ever predicted that the famous five-and-dime would be a line item on a "Today in History" script published to millions of readers across this thing we call the internet.

Yet today, has I opened my RSS News Reader, there it was. I can recall shopping at the five-and-dime as a kid. It was the "best" store in town. Just like Google; the best. Now, its history. Perhaps the best is not good enough?

Today in History...

In 1997 - After 118 years, the Woolworth Corp. closed its last 400 five-and-dime stores. The Woolworth building (opened in 1919) in New York City was the world's tallest skyscraper until 1930.

Could this happen to Google? Well, yes. Bill Gates is on a mission to build a Google killer. What got him so riled? Google, the darling of search is moving into software and that's Microsoft's turf. Fortune story here. For now however, it's all fantasy thinking as the titans of search (Google, Yahoo, & Microsoft) battle it out in cyberspace.

Research shows global Web search advertising revenue, which is big business for the Internet giants, will be almost $8 billion in 2005 -- more than 20 times what it was four years ago. (Source: Reuters 2005)

Good news for the Fifth Avenue Collection jeweller

The Cost Per Lead using Pay-per-click is Cheap Compared To Other Ads

Pay-per-click search listings appear to out perform other methods when it comes to delivering a cost-effective way to get customers. According to Piper Jaffray & Co., the cost to acquire a customer is approximately $8.50 for search, $20 for Yellow Pages, $50 for online display ads, $60 for e-mail and $70 for direct mail. Television data was not mentioned. The choice for advertisers is clear.

According to Jeff Saville, "It's a marketer's dream tool because we can monitor it in so many different ways and watch the effectiveness of it." Jeff is a marketing manager with Deckers Outdoor Corp. (Nasdaq:DECK - news)

Are there dangers or flaws in search advertising?

According to WebTrends the data suggests that 60 percent of marketers do not measure sales, leads or key actions resulting from campaigns. [This is a dangerous number because that means you are competing with people who don't know what things are truly costing them. You need to be extra analytical when going head to head with this guy.]
At times, advertisers and their online business affiliates find they are competing with each other in auction-style bidding for key words and pushing up their own costs.
Some worry that new advertisers are rushing blindly into paid search and inflating key word prices -- a concern underscored by WebTrends data.

Adding all this up, we come to two conclusions: 1) It pays to get good at pay-per-click advertising if you plan to do business online and 2) we may only have 118 years left with Google :-)

PPC Tips list continued from previous weeks:

On the subject of ad copy (the words which will comprise your numerous different listing titles and descriptions) we can sum it up briefly: RELATE your listing to the keyword the searcher has typed, SPARK curiosity in their minds to encourage a visit, be TRUTHFUL, be BRIEF, be CLEAR, don't HYPE, and FILTER out bad clicks.
FILTER OUT BAD CLICKS? Yes, if your product is NOT for certain searchers, be clear upfront before they click. Example: If you bid on the keyword 'herbal shampoo' because your product is an herbal dog shampoo, make sure your ad copy reads: for dogs, pets, or animals. If you only fulfill orders in Canada, state this upfront in your listing ad copy. There is no need to pay for a visitor click if you cannot service a particular customer's needs. Use words to filter out bad clicks.
There are many good resources to help you with ad copy, writing, and knowing what to say about your product. We recommend the eBook by Kim Klaver, "If My Product's So Great, How Come I Can't Sell It". Click here for a complimentary 'Mini-edition' of this eBook.