Maintain Expertise

One of the factors that will attract customers to a brand and maintain loyalty to the products or services is authority. Authority means that customers perceive the brand as being one of the best in the industry with experience and knowledge that outpaces the competition. Relaying this information in any situation requires maintaining expertise about the brand and the wider industry. A person representing a brand who does not have the extensive knowledge necessary to answer questions or speak authoritatively about a product or service will reflect negatively on the company.

Carry And Use Promotional Items

Part of creating brand awareness and fostering brand recognition involves introducing visual cues associated with the products or services into everyday situations. Wearing and using branded promotional products while in the public eye and giving these items to your employees so they can do the same will create brand awareness. The appearance of a logo printed on an umbrella or the back of jacket showcases the logo in situations where it will be noticed and recognized. It is also important to carry extra branded items. Presenting prospective clients with promotional drinkware or key chains will create an instant connection to the brand. Each person who receives and uses a branded item becomes an extension of the brand as well.

Represent The Brand Through Action

Anyone working for a business becomes an extension of the brand when out in public. The poor choices of an individual can have a negative impact on the perception of the brand even in informal social settings. This could make one or more potential customers turn away from the brand. The brand must be represented positively through actions. These actions can be as simple as extending normal courtesies to others. The goal is to ensure that all associations with the brand in any setting are positive.

Remain Accessible

Individuals who are representing the brand need to remain accessible. Good branding often means establishing a two-way dialog with customers in order to reinforce connections to the service or product. Remaining accessible means representatives should maintain a willingness to talk. It also means having promotional items, business cards or even fun pamphlets that show customers how to interact with the business online or through social media after the encounter ends.

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When it comes to online marketing, there is a never-ending debate regarding whether or not social media is valuable.  Some marketers swear by it, and are increasing their social media budgets each year.  Some marketers fail to see how it can generate ROI, and claim social media is dead.  Regardless of which camp you fall into, the truth is social media is both beneficial for creating and maintain a brand presence and driving ROI.  You simply have to understand how.

The problem with social media is that most companies view it the same way they view their personal habits.  They think that because they log on to Facebook and look at their friend’s photos, that’s all anyone else is doing.  The truth is social media is an extremely powerful marketing tool, but it’s much different than almost anything else the marketing industry has ever seen.

Social Media = One Huge Cocktail Party

In short, social media and “selling” don’t go together.  I heard an analogy one time that described social media like a cocktail party.  No one goes to a party to be sold; they go to have fun, talk to other people, share ideas and debate things.  Online, social media is no different.  This is where most marketers get it wrong.

Rather than going into social media to sell, you need to enter the conversation.  Examples here include running surveys to get opinions, engaging in back and forth conversations, providing content (content marketing), and a host of other methods.  Unfortunately, traditional marketers fail to see how such activities generate revenue.  Savvy new school marketers, however, have figured it out.

Get Away From Social Media

The key to driving revenue via social media is to convert your followers or fans into subscribers or attendees.  Long story short, you need to take them OUT of the social media space, and get them into a more traditional marketing vehicle.  The best two examples are email newsletters and webinars.

Rather than trying to sell using social media, offer your audience something of value that they will exchange their email address for.  It can be a white paper, a free sample of your product, access to exclusive content; it really doesn’t matter.  All that matters is moving them from the social media platform into a more sales oriented vehicle.

Webinars Work Great

Webinars are great sales vehicles.  If you have twenty thousand social media followers, and can get just 1% of them into a webinar, that’s 200 attendees.  Effective marketers can usually convert anywhere from 20-50% of webinar attendees into customers.  And every time you run a webinar, you’ll identify mistakes and be able to optimize the process over time.

All of a sudden, those 20,000 fans are now generating 40-100 sales every time you run a webinar.  Not too bad.  Further, the laborious side of social media can be automated.  Through software programs like TweetAdder and Hootsuite, you can seed content and find new fans on autopilot (you have to interact with your fans to keep it personal, but the manual labor side of it can be automated).

Conclusion

In conclusion, if your audience is active on social media, you absolutely need to engage them there.  Just stop trying to sell on the social media platforms themselves, and use content and offers to move your targets into your sales funnel.

—————————–

Author Bio

Chris Laub is an entrepreneur and Internet marketer from Southern California.  He has six years of Internet marketing experience and currently runs PPC Nerds, a search engine marketing agency that focuses on pay per click and banner advertising.

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To avoid confusion it is convenient to narrow the field to a short list of key metrics that give significant input on what works and what does not go in your PPC campaigns.

These five metrics will give you the best results with the least expense. I am not telling you to ignore all the other metrics available, but if you have limited time available these will give you a broad overview of your performance, and plot these five metrics over time will provide a concrete measurement of your success.

1: Quality Score

The Quality Score is a measure of the relevance of your keywords Google, used to ensure that users see relevant ads with their search.

The factors that determine the Quality Score include:

1. The CTR of the keyword and its corresponding ad

2. The relevance of the keyword and ad to the search query

3. The relevance of the keyword to its ad group

4. The CTR of the URL shown in the ad group

5. The quality of your landing page

It ‘important to maintain good quality scores because Google uses them to determine the ranking of the ads as much as the amount of cost per click . Even if you think you have finished all the details about the search for keywords, the campaign structure and optimization of the text, a low average scores of Quality is a signal that you are missing a few pieces on the street.

2: Click-Through Rate

All the leading experts in the field say that the PPC metric that pay more attention when they analyze their AdWords account is the click-through rate .

CTR is important for several reasons, including:

And ‘one of the most important factors to determine your Quality Scores

Report if your ads are relevant to users or not

Low CTR are proof that your keyword and your ad (or both) need improvement.

Are you wondering what is the average CTR of an ad? 2% according to a statement by an employee Adwords , so if you are over this percentage with your PPC campaign then you are in good shape.

3: Conversion Rates

The conversion rate is another common response experts about the metrics PPC and tells you how many people among those who clicked on the ads sponsored, they then completed the desired action on your landing page , regardless of whether the call to action is a purchase, subscription, or filling out a form.

The conversion rate is as important as the click-through rate – certainly do not want to pay for tons of clicks and visits if even a portion of this traffic ends with significant action . A high conversion rate means that the money you spend for the clicks return as profits (this is what we call ROI , ie return on investment).

4: Cost Per Conversion

This is the indicator that marks the success or failure of a campaign . In other words, if you have to pay more to acquire a new customer than it actually applies to your business , then your campaign is failing: we should not expect a return on investment.

5: Expenditure useless

Unnecessary spending is a measure of how much money you are wasting by paying for clicks that do not convert . In other words, it is a killer ROI. Relying on keywords that do not convert is a waste of your marketing budget.

The best way to reduce this risk is through the intelligent use of keywords negatives . These keywords allow you to filter traffic that is irrelevant to your business and that does not generate conversions. By entering a keyword in the campaign to reverse correspondence, Prevent the appearance of your ads for search queries that contain that keyword .

And you’re using these metrics to measure the performance of your PPC campaigns? What other metrics found particularly useful?

You have the perception that you are not making the best use google adwords , or maybe your country has large room for improvement? do not waste your time and money, trust the professionals of Secret Key, agency Google Adwords Certified Partner .

Thanks to our expertise we will do a complete check-up and bring your Pay Per Click campaign at the highest levels of performance!

Author Bio: Ankur is the Digital Media strategist of SEO India Agency. He is also an active blogger and loves to share his experience and knowledge of the SEO India, Internet Marketing and reputation management.

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Small Mistakes, Big Prices

Mistakes are always tiny. But their effect can be devious. In the world of technology, a little comma or period can change the whole perspective and outlook of your website. This is why you must essentially make sure that whatever you do, you triple check it, so that there is no room for error.

You spend a lot of time and money trying to build up a name and a reputation for yourself. However, a little step taken falsely can push you down the valley. On the path to success, just keep in mind the following.

Anchor Texts

If you are even remotely associated with the whole concept of link building, you know the criticality of Anchor texts. However, these things are to be handled very carefully. Most of the mistakes one makes are here. Bear in mind that:

1. While building anchor text NEVER ever use the name of the company by itself. You might use the services that you are providing or something of that sort, but definitely not the name of the company.

2. Completely and absolutely avoid the words ‘link’ or ‘website’ in the anchor text. This is because in today’s times, these have been marked as malpractices and sooner than later, you run the risk of being flagged because of it.

3. Using URLs as link anchors is also not a very good idea. If you are really keen on creating these with reference to your website, then make sure you use only the services or products made available by you.

4. You must try to avoid using the domain names as anchors. You can add a prefix or a suffix so that the meaning remains similar however, be sure that you are not using the domain name alone by itself.

A word for the wise

The best way to go about anchor texts is to blend in a few words. You can fuse your brand name along with a popular keyword to create the perfect idea along with the right anchor text. For example, instead of using “Big Beef” try using “big beef burgers in Los Angeles”. It not only makes more sense, it also looks and sounds real.

Many experts of the field claim that the percentage of results increase by 62% if the right words are used in the anchor text. You might have to sit for a while and think about what you write, but once you do it, it will definitely reap you great results.

The Social Brigade

Socializing and the social network have proved to be very helpful in terms of link building. Considering this many people prefer going the social way in order to achieve best results. However, over doing anything can corrupt the results.

Stop creating a multitude of profiles just so that you can quickly generate links back. By doing this you will only seem to be a spammer or worse a wannabe!

The best way to deal with it is to filter down to a few services that you are best at. Use your services actively and create profiles where you think you can get the maximum number of responses. Make sure that these profiles are active.

Remember search engines are smart and they understand when you try to fool with them. So ensure that you can be active on these profiles so that the customers are always assured of your ready availability and your grasp over latest matters.

Bookmarking

Social bookmarking is another very important aspect of link building. But are you certain that you aren’t doing it wrong? The most predominant tendency is to place links quickly in whatever bookmarking available.

That is a terrible mistake. If you are really serious about your website and plan on making it a success then select a handful of good social bookmarks. Remember quality is key. See, basically there is no sense in creating links in common social bookmarks. Anybody can do that. And seriously, don’t you want to show some class?

Getting into one bad social bookmark can eventually lead you to get into many others thus completely ruining your business good will. Stay clear from these avoidable mistakes.

Links and Footers

Ah! What a relationship. You will always find some link or the other in the footer of websites. Do not do that to your own site. If you really want to incorporate links there try to add them within the content. It increases the likelihood that people will see your link.

I mean, I for one know that footers are so full of links that I never bother to read them. However, when I come across general links within the content that I am studying then I choose to just peek at them once. See, human behavior.

Author Bio:

This article is written by Samuel Thomson. He is Digital Marketing Manager of SEO Addiction having expertise in Content Writing, PPC, Social Media Marketing and Online Reputation Management. Right now he is working with leading Internet Marketing Company – best destination to outsource SEO services.

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The major reason why marketing companies prefer this method is the sheer convenience it offers, both  to the businesses, and the customers whom they try to target. Unlike in other means of marketing, one does not have to wait for too long, and the messages reach the targeted audience almost instantly. This is not the case in other traditional means; hence there can be hardly any competition. The latest ideas and innovations reach the mobile users first, unlike with traditional means of marketing.

Even through mobile marketing, the most cost effective and effective means of reaching the customer is through text messages. Messages can be sent rapidly to huge groups running into several thousands, all at the same time. With the advent of smartphones, small video presentations and pictures can also be sent, making a better impact. The response that you get from such efforts is almost instant and better compared to the response you get from the other traditional means. You can work out exactly how many have accepted your promotions and coupons and predict the approximate revenue that will be generated.

Unlike in the ads that appear on newspapers and TV where the reach could be around 50% if not less, (once the newspaper is discarded, the ad is lost forever) with mobiles the viewing rate can be as high as 100%, and even if one does not view the ad immediately on receipt, it will be ultimately viewed before it is either saved for future reference, or deleted. Today, almost 85% of the mobile users carry the phones wherever they go, and it is right beside their pillows when they go to bed. Under such circumstances, the ad is bound to reach every user without fail.

It is interesting to note that a very good ad that appeals to most people is bound to be forwarded to their own circle of family and friends. This in turn snowballs and keeps getting forwarded, making the original task of the advertiser very easy.  Hence it is important to adopt new and innovative methods of advertising that appeals to everyone. It I s important to optimize the websites so that they adapt to smaller screens better. Most people have not implemented responsive web designing and are losing heavily as the designs meant for larger screens are mismatches for the 4+inch display screens that are in vogue today. Responsive web designing will address issues like font sizes, navigation issues, etc that prove to be unfriendly to users and frustrate them.

Author’s Bio:

Patrick Hudson currently works at Cable TV Prices, a site that enables everyone to learn about how to save on broadband and internet cable.

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Any reputed and reliable Search Engine Optimization company across the nation can help support you in achieving your online goals. But many new business entrepreneurs often do not turn to SEO simply because they feel that it is not within their budget. However, remember, there are several online potential customers who are constantly searching for a business like yours daily, and therefore now it is up to you – how you stick out among the crowded search results.

If you want booming online existence, then apart from SEO, there are few other tactics that you can apply to your business today. Continue reading this post which is strictly dedicated to outline the effective tactics that help you achieve the greater exposure within search engine results.

From the internet marketing perspective, social SEO is the buzz phrase that is grabbing attention these days. The significance of social media to online marketers has now turned out to be more logical because today most consumers are online in some way or another than anywhere else. This enhances the opportunity for a brand to reach a large number of prospective buyers in no time.

As the social media marketing is gaining huge popularity nowadays than ever and also crucial in the web. Therefore, Google cannot exclude it entirely off their algorithm. Facts are, with the new algorithms and latest SEO updates provided by Google, it has become mandatory for every online business to concentrate upon creating a very effective social SEO strategy, besides concentrating only on their Search Engine Optimization Strategies.

Social SEO is nothing but a part of internet marketing through the popular social networking sites including YouTube, Facebook, Twitter, LinkedIn, Pinterest, Tumblr, MySpace, and Google + among many others. Internet marketers need to make use of any of these platforms, profiles or networks for their Social SEO campaigns.

Here are some interesting facts about all these platforms:

1. YouTube

The first in the series is YouTube which is owned by Google. This platform is used to create and upload a video clip for the brand products or services of any company. This video clipping can then be used and shared at other platforms like Facebook and Twitter for easy promotion of products or services. The sharing thereby helps out online business with their search engine optimization strategies.

If properly optimized, a YouTube video clip can enhance your chance of being ranked at the top of the page. Thus, by creating video content and optimizing it can help your search efforts.

2. Facebook

Facebook is the one social media platform that has grown into a venue for businesses to market themselves on the internet. However, there are a few tips that business entrepreneurs must consider in order to ensure that their page can be found online easily.

First and foremost is your Vanity URL. While setting a custom URL for your page, all you need is select your FB page and add a username that best fits your business. For this, you can either begin with the name of your brand or business. If these are not available then try adding your location at its end.

Again, you can optimize additional profiles with ease; however it is important to keep your business information consistent across all the online profiles as this will plays a key part in SEO.

Lastly, remember, it takes more than just optimizing your social profiles for search on the forums like facebook, Twitter, etc. therefore make sure you constantly remain active over it by posting high quality product images, interesting conversational topics or even informative contents to your social community on a regular basis.

3. Google+

As Google+ profiles’ are weighed heavily in search, renders an opportunity to business entrepreneurs in emerging up on the first page of any potential customer’s search results. Besides this, unlike Facebook and Twitter, business entrepreneurs don’t even have to update and post content on regular basis. The only thing they need to create is the relevant business page to optimize their information

Conclusively, both the social SEO as well as effective Search Engine Optimization Strategies can really help any business to promote their product or services online, thereby boosting the productivity of that particular business. However, if you don’t follow the current trends, you are likely to disappear from the results shown by search engine. Therefore, it is the demand of time that you not only have the effective Search Engine Optimization Strategies but must mark your presence on as many of these platforms, profiles and networks as possible, to keep your business brand not only at the top of search engine results but also on your customers minds.

Author Resource:

Sam Dena is a Social Media expert and blogger who enjoys and loves to write on Social Media. He is also the Social Media Manager & Chief Editor at his creative blog instafollowers.me/Blog, which helps business entrepreneurs to get instagram followers for worldwide set up and grow their businesses using social media marketing.

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There are lots of technical things you can do in order to improve your website’s SEO (Search Engine Optimization). There are things you can do on the page, and things you can do to the pages’ programming code. There are also lots of crude and technical things you can do off the page too. You may be surprised to learn that a lot of people undertake their SEO with a high amount of zeal, and completely forgo some of the most basic and fundamental SEO elements of their website. So here are some fundamental steps to every website’s SEO. These tips are easy to implement and each will add a positive slant to your SEO.

1 – Add a keyword or two to your page titles

The search engines all use keywords in order to find and index websites. Keywords are the words that people type into the search engines to find what they are looking for. So for example, if a person is looking for shoes, then he or she may search on Google for “shoes to buy”, in which case “shoes” and “buy” are the keywords. If your website has the words “shoe” and “buy” appearing a few times in it, then the person on the search engine may be presented with your website in the search engine results.

The page title of each page is very important. It is what tells the reader and the search engine what your page is all about. If you add a keyword or two into the title, it will show the search engines that the keyword is an important one. This will further help to ensure that your website appears when people search for your keywords.

2 – Update your website on a routine basis

You need to update it a few times per year at least, but the trick to it is not the amount of updates, but the frequency. You need to set out a routine for when you are going to update and tweak your websites. Once per week is fine, but once per fortnight or month is okay too; just so long as you are consistent when you do it.

Routine updates are not something that will get you a lot of traffic very quickly, but it will build up a very good foundation for later on. Google likes older websites more than it likes newer ones, but in order for an old website to leverage this fact, it needs to have been regularly updated. Otherwise, Google will assume that the website has simply been abandoned.

3 – Fill out the Meta tags on your website

This is technically something that you have to do within the code of your website. If your website was built by another person or a CMS (Content Management System), then there is a very good chance that your website has Meta tags. If not, then you will have to add them yourself.

Meta tags are a fundamental part of your website’s SEO. There is one that describes your web page, and another that holds the keywords for your web page. Try to pick around twelve keywords for each page, and make your description no larger than between 20 to 50 words. Try to add two or three keywords into your Meta description too.

4 – Add unique and fresh content to your website

Google likes unique, original and useful content. If you can make your content as reasonably good quality too, then you will find that your website starts to climb up the search engine results. A website that holds unique content is more search engine friendly, and fresh content is also a positive factor in SEO terms.

5 – Make your URLs more search engine friendly

Do not fill your page URLs with numbers and symbols. Do not add programming code for redirects and the like. Add in keywords from your website in a way that makes the URL a little easier for humans to read. For example, if the URL is for a page about footwear, then the words “shoes”, “footwear”, “Fashion” should appear in the URL. You may even call your URL after your page title if you wish.

6 – Use the H Tags in your web content

These are what show the search engines which words are important and which are important but less important. You may do this with H tags, and by numbering the tags. The H1 tag should be the most sub header or the headers, because they are important. The tags may go from 1 to 6, with the words in H6 tags being the least important.

7 – Pick very good anchor text to use

The anchor text is the text that appears in the links on your website. This text should be descriptive. It should describe the page it is pointing to in a few words. The words that you use must be relevant to the page it is pointing to. Do not keep using the same anchor text, because your website may be penalized if you do this too much.

8 – Make your page lightweight and easy to load

Your page is made up of a certain amount of Megabytes. Learn a few new techniques in order to lower the amount of MB your website has. The pages that load faster are more search engine friendly.

9 – Internally link your website very well

There needs to be at least three internal links on every page. You need to make sure that your website does not rely heavily on a search bar. There needs to be a manual way in which a person can click their way onto any page.

10 – Put your page content keywords in bold

This is an old trick but it still works. On your web page, try to highlight at least two of your most important keywords or key-phrases in bold. This will show the search engines that those words are important, and that they are relevant to the content of the page.

Bio:
Hi! I’m Nellie and currently belong to the students body. I’m always eager to find out something new and become familiar with it. I love to deal with researches and want to develop in the field of writing. Moreover, I started moving in this direction! I work as a writer for Homework-Desk.com , which deals with online homework help. If you have any questions concerning education, I’m always ready to help. Here are my contacts: FB  and G+ 

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The best way to describe social media is to split it down. Media is a device on communication, like a magazine or a radio, so social media would be a social device of communication. The Online World is constantly changing, you really need to update accordingly. Online business branding and social media appear to be simple and easy, at first glance, though not a simple process.

Here are several great tips on social media that will allow you how to use and take part in such a large community online:

1. Do Research. Find out exactly where your customers are having conversations and where you or your business can add importance
2. Take a look what other people or businesses are doing. As a newbie you must start by listening and gaining knowledge from others. See what other businesses are interacting with. Keep yourself updated with their latest posts
3. Pay attention to one social media site at one time. It is far better to get results using one social media application instead of making use of many poorly. Select the right one as per you requirement and interest
4. Be an active user. If you’re able to only spend one hour a week, be there consistently for that time frame. This can be much better strategy to let people know that you are an active user
5. Fix a time limit. Every marketing and advertising activity needs to have a time limit. It is possible to get distracted particularly with social media and begin to drift. Move forward and get off the social media tool in accordance with your plan
6. Be engaged. Always update your account and involve in discussion with other. Creating good content will keep the people enthusiastic about what you have to offer
7. You can also set up surveys, forums and challenges on your social media page that may motivate clients to record their thoughts about your services or products. This would assist you in getting more publicity for your brand
8. Encourage people to submit a real testimonial or review about your online business and the service they have obtained

With careful planning, you’ll probably get customers following you on these social networking sites, making a fan base which would boost brand awareness. Setting up a sensible social media marketing campaign could also be the key to making brand awareness and reaching out to the general public, as well as to those who would not otherwise have identified that you were there.

Apart from maintaining your own social media efforts, ensure that you keep your eyes peeled as to what other people / business / competitors in your industry are saying and performing online.

Once you know what attracts people to your social media sites, you possibly can make better use of your time and efforts – eventually enhancing the important role you play in social media discussions.

Author Bio:

Sam Dena is a Social Media Expert and blogger who enjoys and loves to write on Social Media. He is also the Chief Editor at his creative blog Instafollowers.me/blog, which helps business entrepreneurs to Buy instagram followers for worldwide set up and grow their businesses using social media marketing.

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Calgary Moms is a mommy resource site and resource
forum for mom living in and around Calgary, AB. This year, they threw their 16th Calgary Moms
Trade Fair-Business Trade Show-Baby Expo at the Courtyard by Marriott Conference Center on
April 20th. Some of the exhibitors at this year’s event were CST Consultants, Discovery Toys, Mary
Kay Cosmetics, and Primerica Financial Services. The event supports the Calgary Food Bank and over
$5,000 in foods and funds has been donated since 2009.

SuperMom Entrepreneur describes itself as “a marketing, education, and engagement initiative that
aims to empower women entrepreneurs to become successful business leaders.” In 2012, SuperMoms
hosted a workshop event in Vaughan entitled I’m The Boxx Expo. Guests in 2012 included Ruthie
Burd (president and founder of the Lunch Lady Group, Inc.), Erika Mullings (founder of Fever Resort
and Cruise Wear), and Jenny Munford (founder and CEO of Creative Bube Tube). Their event this
year was held on February 24th and featured Judy Steinhauer (President and CBO of Bargains Group)
as its keynote Speaker.

The Consumer Electronics Show, or CES for short, is produced by the Consumer Electronics
Association and is the biggest and most influential show of its kind. This year’s event was held from
Tuesday, January 8th, until Friday, January 11th, at the Las Vegas Convention Center and World Trade
Center. Though the CES isn’t designed exclusivity for mothers, it does showcase a number of products
that tech and business savvy mothers could find incredibly useful. Some of the trendiest products this
year included the Galaxy Camera (the first camera to have a full-fledged Android onboard allowing
user to upload pictures to social media sites), the Yotaphone (which features a new and innovative dual
display system with an e-ink screen on that back that acts as a custom case), and the Panasonic 4K 20
inch tablet.

Heather Allard offers some excellent advice on the site The Mogul Mom to mothers who find
themselves at a trade show. Some of her tips included:

-Be sure that whatever product or products you are bringing to promote is in pristine condition.
-You will need to bring business cards and include all of your contact information.
-Bring order forms, brochures, credit card forms, and any other marketing materials you have
-Other essentials include staplers, calculators, pens, suction cup hooks, and Gorilla tape
-Do not forget to bring comfortable shoes.
-It’s probably a good idea to leave your children at home, as they can distract people from you
and your product

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It is interesting to observe how proverbs that we are all familiar with relate to SEO practices just as they do to life in general. Goes to vindicate the collective wisdom of humanity, doesn’t it? Here are a few we could think of; the degree to which they are appropriate in the SEO context is, quite frankly, alarming!

#1: About Google’s SEO Policies

There is no question about it: spammy sites are bad. Unless there is good content, a site is no good to anyone but the owner (if sales are being made). There may be a few exceptions but generally speaking, a long sales letter regarding how to toilet train your cat is often vastly less informative than certain YouTube videos on the same subject. The Web is acquiring a more formidable presence with each passing day, and it is best to keep our virtual streets clean. Sure, we are all on the edge, and some of us are suffering more than others, but ultimately, A RISING TIDE DOES LIFT ALL BOATS. It would appear that keeping the Internet clean is simpler than changing the real world. At the risk of sounding nauseatingly moral, let’s all use this opportunity to actually earn a living, shall we?

#2: And About Policies Again

We all wish we did not have to lead those elaborate guidelines that Search Engine giants like Google have. There is so much information, that, quite irrationally, we tend to convince ourselves that there is no need to know ‘all that’. And we complain bitterly when one fine morning (it could be any time of the day, actually), we are penalized for not following SEO best practices. This could be regarding the recent disavowing of links or a simple placement of adword code. IGNORANCE IS CERTAINLY NOT BLISS! The info is put out there for us to read, and the help forums are there to help. Let’s not pretend they don’t matter.

#3: Policies Yet Again, and Strategies

Do you actually know how your SEO experts are making your site rank? More importantly, do you even wish to know? Or do you believe that IF YOU ASK NO QUESTIONS THEY WILL TELL YOU NO LIES? While we are at it, might as well reiterate what we all know, but are skeptical about (admittedly, not without reason): the policy that is best has always been the one called HONESTY. What you don’t know can, and will hurt you (We are on a roll here, hm?). Shady practices will be found out – going overboard here: MURDER WILL OUT! – and you should really do yourself a favor and discuss with your strategists what is acceptable and what isn’t.

#4: About Links

That thing about getting dofollow links? That one’s a myth. Here’s one proof: Alexa will show you backlinks from Wikipedia in case of certain sites. There are methods of finding out which sites have them, but that is not the point of discussion here. What we are trying to get at is the iron clad policy that Wikipedia has: all their outbound links are nofollow. So how come the world’s number five site shows up in the backlink list to add authority to the concerned sites?

Google and other Search Engines prefer natural link building. Even if you are building them unnaturally, make certain you have all sorts of links to given an appearance of normalcy. This is one lesson you simply can’t do without: TAKE CARE NOT TO PUT ALL YOUR LINK-EGGS IN ONE BASKET-SITE.

#5. About Emulating (Successful) Competitors

Right. This one’s tricky. ‘They’ are all getting great response with crappy links and hackneyed articles while you don’t know how to make one measly dollar with your picture perfect SEO. They must be doing something right, right? Yes, if you value short term profits. Anyone with a certain degree of finesse can con, but are they going to make it in the long run? Yes, again, if they are a genius, and if you are one, we have nothing to say to you. If, however, you are the Average Joe with a dream to be the next Internet Millionaire, follow just one rule: Do It Right. Profits don’t really come with the push of a button. If you are doing things the proper way, you will have profits plus authority(read goodwill) eventually. Google cracks down time and again upon questionable practices, and you don’t really want to be part of the group that gets its collective bottom whipped. Moral of the story? TWO WRONGS DON’T MAKE AN INTERNET MARKETING RIGHT.

We are all out of proverbs for the moment: if you think of something, be sure to let us know!

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