The reason this is important to you and your business is…As new technology comes around, you need to determine if you’re going to be on the leading edge or a follower.

As a leader, you need to remain a subscriber to blogs like this one that gives you x-ray vision into the future – I call it developing 20/20 foresight…

It’s like have a copy of the exam BEFORE you have to sit it!

If you’re keen to know what’s coming so you can be ready, you’ll want to check out my Linked In Profile and take a look at my Reading List. Several books on my list involve finding out what’s coming before your competitors ever get wind of it! Don’t worry – I won’t tell them…

Unless of course they become a client before you do.

Then all I can say is…

Sorry.

I thought it was such a great way of saying thank you that I wanted to share it with you – to say thank you for reading this blog!

Thank You

This is one of my favourite types of strategies – the LITTLE THINGS that make a BIG DIFFERENCE. I am going to incorporate this with all my product thank you pages – if that increases customer service and repeat business by just 1 percent, it means thousands of dollars, but MORE IMPORTANTLY it means happier clients.

That is one of the fundamental principles of Exponential Marketing - ADDING VALUE every step of the way – EVEN after the transaction is complete.

After all a satisfied client can give you a referral and come back to buy something else…

Think about that.

This is especially true BECAUSE…

The Internet is full of technology.

Technology that keeps changing.

Technology that you cannot possibly totally understand.

Technology that you don’t need to learn but LEVERAGE.

I decided to blog about this because too many people think success on the Internet is about technology – it’s not. I contributed to this proof in my Ph.D. thesis and see anecdotal proof every single day.

Proof is in the top 5% of Internet Marketers who LEVERAGE technology rather than learn it and make MORE than the other 95% COMBINED – who often are grappling with terms like HTTP, PHP, HTML, JAVA…

That’s not where the money is…

The money is in the LEVERAGE and trusting stuff works.

Give this some thought as you ask yourself the following two questions:

1. “What am I not doing on the Internet because I don’t think I understand how it works?” and
2. “What can I do right now that I have been hesitating to do that I can TEST the results rather than try to learn how it works?”

I’ll be back in future blog posts to help you IMPLEMENT these ideas – stay tuned!

Sometimes your computer might “zoom in” into a site. If you’re using Firefox, can you try pressing CTRL + 0 (or Command + 0 on a Mac) while on that page. This should reset the zoom to 100% so you’ll be able to see how it should appear to most people.

Start GIVING them to clients so they will reciprocate and give YOU recommendations. Aim to give 1/day or /week when things are quiet. You’ll quickly start to see activity increase! Make sure when you accept the recommendations they give YOU, that the following are done. You’ll want to make these edits when you RESPOND to the Recommendation, not before. Consider it a mini-checklist.

SEO Tip: Linked In Recommendation Checklist

1. Your name is spelled correctly.
2. That your primary keywords are included – you might want to include your company name within the recommendation IF people search for it, otherwise it’s not critical that it be included.
3. Don’t add too many words, just fine tune what they say – leave it in their voice/tone/syntax.
4. Add specific keywords that you know people will be searching for.
5. Fix any typos or gross grammatical errors, but leave the vernacular that gives it character.

That’s it - Keep It Simple Stupid works everytime.

If you know me and I know you, start by giving me a recommendation and I will reciprocate in kind. Sorry, I don’t give recommendations to strangers – only people I know. I believe Linked In’s all about being truthful and honest. None of the strategies I teach are to be used for deceptive purposes. You only have ONE name and ONE reputation – guard it and protect it with your actions.

http://www.google.com/chrome/intl/en/features_mac.html

Click here -> to see a really cool, funky website.

I have to admit I love publishing blog posts like this – stuff you just won’t find on your own. I know from your comments and e-mails that you enjoy them as much as I do!

Note: Once you click on the link, give the video time to load since it is being streamed from CNN and not YouTube. It’s well worth the additional few seconds of delay.

You can thank Andrew Powell of Montreal Canada for the link to this video.

This Internet Mastery Blog is all about applying the 1 Percent Improvement Doctrine to your Internet marketing strategies. Every 1% adds up incrementally and exponentially.

Stay tuned for more valuable insights, ideas and secret strategies like this via this blog.

Want to get tips, techniques and strategies faster? Want to get even more powerful insights that would never be revealed for free?

Subscribe to one of our Internet Mastery Programs today and get a quick start on to the fast track to building your online business – thousands have done it, which proves this stuff works!

I just thought I’d point it out so you can see that we practice what we preach and adhere to the 1 Percent Improvement Doctrine!

Conversion Clinic Tip #1: Feed your reader with bite-size chunks

That means use: Short words. Short sentences. Short paragraphs.

Short words

Short words are anchored in childhood, before our intellectual development takes place. So they speak directly to our emotions. George Bush knew this well – speaking to the lowest common denominator of society with unparalleled success – Democrat John Kerry at the other end of the spectrum spoke with such sophisticated language that even seasoned political pundits needed a thesaurus to decipher his cryptic messages!

In his book, Words that Work, Frank Luntz explains this with exceptional humour and revealing honesty – in fact it’s one of my ‘must read’ books on my Linked In Reading List for anyone writing copy.

Of course being exponential, you might want to come up with words like antimimeticisomorphism, but that’s a discussion for another day!

Short sentences

A sentence is like a puzzle. It must be decoded by the reader. Aren’t long sentences more difficult to decode than short ones?

Sure. The long ones require you to think just to figure them out. They add needless overhead, narrowing the mental bandwidth available for your sales message. And they run counter to the pleasure principle, because thinking for most people, hurts.

Read this next long sentence and you’ll see what I mean …

A sentence is like a puzzle that must be decoded, with long sentences being more difficult to decode than short ones, adding needless overhead, narrowing the mental bandwidth available for the message, and running counter to the pleasure principle, because thinking for most people, hurts.

Do you see how much more involving and pleasurable it is reading short sentences?

Of course being Exponential, you actually might want to have long sentences, such as this one… (Take a deep breath!)

Apply Marc’s 3X3 Multiple Momentum Mailing Matrix™ to exponentialise e-mail campaigns, using Dr Dussault’s Demographic Descriptors™ to compress your Pathways To Profits™ to define your Next Best Step™ to fill in Marc’s Marketing Milestone Matrix™ within the Business Building Blueprint™ that encapsulates the Exponential Potential™ that lies hidden in all businesses which can be uncovered by Reversing For Results™ systematically to replicate and repeat successful results with Management By Metrics™ principles that combine offline and online strategies to create the Internet Double Whammy™ effect that is exemplified in the Massive Momentum Monthly Mailing™ that comes to your doorstep every month or the Dr’s Daily Distinctions™ that are delivered to your inbox every day or the Wizard’s Website Wisdom™ that are like steroids for your website that will explode your Marc-Ka-Ching™ capabilities when you a Kreate a Kwintillion Kaleidiscopic Kombinations™with your Marc-Ka-Ching Kube™ even if you don’t use Virtual Real Estate™ Strategies that pay you while they create a never-ending flow of new suspects and prospects into your sales funnel!

Short Paragraphs

Now paragraphs are another thing altogether. Each paragraph is a decision point. Your reader is asking himself, “Do I really want to tackle this one?” “Do I want to keep reading?”

How does he or she decide?

By the look of it of course …

Short paragraphs are inviting. They hold out the promise of instant gratification. Long ones are intimidating. They look like work. And who wants more work?

It’s human nature not to want to start something we may not want to finish. The same goes for paragraphs. It’s also human nature to want to remain consistent with our commitments. We don’t want to stop something we started. The same goes for paragraphs.

Of course you can throw that out the window and great MASSIVE paragraphs just to be antimimeticisomorphic, but the point is to do that as the EXCEPTION, not the rule.

So there you have it – the long and short of it.

Yes, the pun was intended! We recently taught participants at the recent Professional Mastery event – Unleash The Speaker Within, how to use puns, quotes and metaphors so they could become corporate rockstars… You would have been on the floor laughing your head off if you had been there – it was the most electrifying performances we’ve ever witnessed – totally engaging and captivating, but that’s a discussion for the Professional Mastery Blog!

Copywriting Mistake To Avoid: Don’t mention the metaphor

Don’t mention a metaphor when you use one – that’s a copywriting sin. That’s like telling a punchline BEFORE the joke, it RUINS it. Instead start with and continue using the metaphor that YOU know is the thread of your message or your story to get the message across.

That’s it for today – sometimes the simplest, most straight forward distinction is the most powerful – don’t make it more complicated than it needs to be.

If you want to learn how to write copy that sells <— Click here to find out more about our Killer Kopywriting, Konversation and Keyword Workshops.

What people are doing right now if you are reading this when this was published, is witnessing a mini website makeover or Exponential Internet HotSeat™ where I literally go online and in 30 minutes go through all the Exponential Strategies the owner of the site can implement to improve his/her online results. We’ve got 4 companies that have lined up and paid for the privilege of this process that is both terrifying and exhilarating at the same time.

Often the pain comes from learning the mistakes made – the money flushed down the toilet whereas the exhilaration comes from realising THAT WILL NEVER HAPPEN AGAIN!

With 4 mini website makeovers, each participant gets to learn both the process and the strategies that then apply to them and their website and/or blog!

It’s massively valuable and totally and utterly exponential.

Of course a lot of people think we stop there , but being exponential – we always take things ONE STEP FURTHER.

This time, we’re staging a Google Adwords MasterClass where we reveal all the tips, tricks and techniques to get approximately TWICE the SALES for HALF THE COST of what most people can produce with their Google Adwords Campaigns. This alone is worth the price of admission.

For example, I’ll explain the top 10 reasons most people overpay for their Pay Per Click (PPC) Campaigns and how to substantially reduce the cost WHILE increasing the conversions.

More importantly, I’ll reveal why you should STOP your Google Adword campaign if you’re spending less than $1,000/month.

I know you wanted to be here, but you didn’t make it – the next time – MAKE THE TIME.

Between now and then thousands if not tens of thousands of dollars will have slipped through your fingers either in lost sales or in costs that you could have avoided.

Next time, MAKE the time to attend.

There are people dumber than you who are out-performing you on the Internet right now.

That’s gotta hurt to hear me say that – the ONLY reason they can out-perform you and that means MAKE more money than you and/or SPEND LESS than you is because they KNOW HOW.

They might be dumber than you, but the one thing that makes them successful is that they made the time to attend.

That doesn’t sound too dumb to me, but then again they’re me clients and I actually think they’re brilliant – taking the little they’ve got and making the MOST of it.

Then there are the millionaires of the group – well, they are a species on their own. Always looking for the extra edge – that’s a blog post for another day.

Yesterday went until 9 PM , with the Unique Selling Proposition Workshop that is like having a client magnet so that people who want and need your product and services find you and those you don’t want to waste your time with are repelled by it – saving you time, money and expense that you can invest in the clients YOU WANT!

Today’s content is about getting other people to grow your online business empire for FREE – one of the marketing myths I will deal with is that affiliate programs don’t work and social media is revolutionising online communications, but not the way most people think it is.

That alone will shock some people, which is great because you can only get EXTRA-ORDINARY RESULTS by doing things that are OUT-OF-THE-ORDINARY…

That’s why this Bootcamp is Exponential and not just another event. I cover stuff no one else knows about. I use REAL CASE STUDIES – NOT about people making MILLIONS on the Internet because YOU’RE NOT GOING TO BE THE NEXT INTERNET MILLIONAIRE.

I know that, and the sooner you realise that, the better.

My clients don’t want to try to make MILLIONS on the Internet in their underpants.

My clients understand it takes time, money and effort to build a business empire and YES you can make money 24/7/365 WHILE you sleep, but not by trying to become the next Information Product wannabe success story…

What I teach at the Bootcamp is practical stuff anyone – INCLUDING you can apply – usually for FREE – but always at a fraction of the alternative – but here’s the best bit.

You can do it without hiring an IT geek or nerd!

Imagine that – building an online empire with NO STAFF. Say it with me…

Ka-Ching!

So that’s what we’re talking about all day and night because we’re going straight to 9 PM again tonight. No breaks EXCEPT for lunch and dinner.

This is an intense-take-no-prisoners=we-want-to-learn-as-much-as-possible event like no other.

And it gets better – Day 3 is tomorrow – what could we possibly do NEXT?

That’s a hint!

This is a 100% value-packed 3 days, 36 hours where I will present more than 1,200 slides, show 3 mini ‘movies’ and speak over a quarter million words as I present the content and deal with over 200 questions from the participants!

Now that’s a LOT of content!

In fact, the average person takes over 50 pages of notes and gets so brain full that by the end of it all, they will never again be taken to the cleaners by whiz kid webmasters who don’t know what they’re doing.

That’s one of the GREAT benefits of this Exponential Internet Marketing Bootcamp – not just learning WHAT YOU CAN DO, but no longer listening to the B.S. tech wizards who just want to fleece your bank account.

The MORE you know , the less they can get away with their lies.

I know that sounds biased and I am. There are just too many people out there who are leaving it up to ‘SEO and WEB specialists’ and just absolutely and totally being taken to the cleaners.

But guess what? If you don’t know any better – you deserve it.

If you don’t want to get fleeced, then you need to learn what works, what doesn’t and WHY.

That’s what this Bootcamp is all about. I’m not trying to sell you into it, because it’s actually sold out and it’s too late for you anyway. It started when this blog post was published and sent to you. In fact, as you read this, I am introducing a new technology that will revolutionise how our clients Kommunicate with their Klients in what we Kall Killer Konversations™.

We don’t just teach our clients what to do and NOT do, we also put them in contact with the latest technologies and partners who can do things better and usually at a lower cost than their competitors – but unless you’re in the room, you never get access to that information.

That’s why we miss you.

We know that as the day progresses and we show you how to get tons of traffic to your website – you’re going to feel just like this guy does….

How To Get New Leads And Prospects

This is the theme of Day 1 of the Bootcamp – getting website visitors to jump in your boat.

Just imagine what it would be like to have THAT MANY people coming to your website?!?

This is what the Bootcamp is like – ALL DAY LONG. Participants realising that this can and will happen to them and their websites.

One client invested $1,000 and within 3 days had a site that last week produced 22 leads or $3,000 of PAID CONTRACTS that’s $12,000/month and over the past 7 months has produced more than $60,000 of SALES – want to hear the best part? This website totally sucks – any web designer will tell you that. But you know what? The owner of the site runs a BUSINESS that is focused on PROFITS not trying to win ‘graphic design awards’…

If this is resonating with you – stay tuned for tomorrow’s blog post on Day 2 of the Bootcamp!

The POINT is to create enough intrigue and interest for the reader  to want to keep reading – THAT’S IT, THAT’S ALL.

In our Killer Kopywriting Workshops, we focus on Kopywriting, Keywords and Konversations. We use actual case studies, examples and samples as well as create new copy LIVE and INTERACTIVELY in what I call streams of consciousness that can create magical outcomes – like the testimonial that just ‘happened’ instantaneously (click on the hyperlink to view the 2 minute video). Contact us to find out when the next workshop is scheduled – or purchase the Killer Kopywriting System online.

Conversion Clinic Tip #1: Great Story Telling Will Convert More Visitors to Clients

The YouTube video below tells this story humorously with exceptional visual details that only well-funded companies can afford, that being said, when you are able to tie-in a story into what I Kall Killer Konversations To Konvince Klients To pay Kash, then you’re on to something.

(Note: the alliteration with K is homage to Ka-Ching!, the soung the Kash Register makes when a sale is concluded. It’s a theme of what I Kall Killer Kopywriting, Killer Konversations and Killer Keywords that I teach in our copywriting workshops…)

Whenever you don’t have the visual, visceral story to tell – borrow someone else’s like I’ve done here and leverage THAT to make your point. You are giving FULL CREDIT to the source and increasing their brand awareness as in Europe’s Canal +.

In a future blog post scheduled within the next few weeks, I’ll cover several additional Conversion Clinic Tips about HOW to actually write the words that will influence, persuade and convince people to choose to do business with you. For now, enjoy this video and the GREAT STORY IT TELLS.

There is no other opportunity like this one to get started on the Internet – this 3-day Bootcamp is not a multi-speaker salesfest. It’s 100% value-packed with strategies, techniques and tips you can deploy on your website IMMEDIATELY. Click on the hyperlinks above to find out all the details.

I guess I’m not in the mood today to try to convince you this is not one of those ”get rich quick in your underpants on the Internet” seminars…

If that’s not obvious by now… enough said.

The purpose of our Internet Mastery Programs are to get more small businesses used to using the internet to their advantage, to GET and INCREASE the edge they have on their competitors. Small businesses have an enormous opportunity to expand their market reach and reduce their costs through the internet – we see it every day with our clients.

If you’re on the Internet, don’t waste the lead you have – take advantage of it and get WAY, WAY AHEAD of your competitors – WHILE YOU CAN…