There is no other opportunity like this one to get started on the Internet – this 3-day Bootcamp is not a multi-speaker salesfest. It’s 100% value-packed with strategies, techniques and tips you can deploy on your website IMMEDIATELY. Click on the hyperlinks above to find out all the details.

I guess I’m not in the mood today to try to convince you this is not one of those ”get rich quick in your underpants on the Internet” seminars…

If that’s not obvious by now… enough said.

The purpose of our Internet Mastery Programs are to get more small businesses used to using the internet to their advantage, to GET and INCREASE the edge they have on their competitors. Small businesses have an enormous opportunity to expand their market reach and reduce their costs through the internet – we see it every day with our clients.

If you’re on the Internet, don’t waste the lead you have – take advantage of it and get WAY, WAY AHEAD of your competitors – WHILE YOU CAN…

YouTube Tip: Use Other People’s Videos

This example is ideal because it triangulates a lot of VALUE for you. First of all, you need to know who Paul Telling is. He’s an amazing graphic artist, client and friend. You can access his website at the hyperlink above. He was also a participant at our inaugural edition of the Unleash The Speaker Within event.

By telling you about Paul, I am also creating a series of hyperlinks for you to see what we’re all about, I Kall them Killer Konversations – part of the Killer Kopywriting System I’ve developed.

Of course Paul has attended the Killer Kopywriting Workshop…

But getting back on track – Paul attended Unleash The Speaker Within and this was his final performance:

Paul Telling’s Testimonial about the Unleash The Speaker Within event is below:

And now for HIS video… that I have embedded here for you: It’s an exercise as part of the Professional Protege Program that encompasses the Unleash The Speaker Within event…

What Makes Paul Telling Unique

So there you have it in a round about way – LEVERAGING the power of YouTube for YOUR benefit!

If you need any help with your video production – contact Paul Telling. If you want to get better results online, check out our Internet Mastery Programs and events!

YouTube Tip #1: Use other people’s videos

That’s right, embed their videos on your blog and/or website. Each time someone watches the video on YOUR site, YOU get the Search Engine Optimisation (SEO) benefit. If the video is 1 minute, you get one visitor staying on your page for 1 minute. That is a substantial amount of time – don’t try to get longer videos, research has shown that less is more – more people will watch shorter videos. Only use longer videos for education and information to EXISTING prospects and clients.

To use their videos, you just need to cut and paste the embed code on the right hand side of the video on the YouTube page. It’s that simple – if you don’t know what I’m talking about – ask your webmaster, he/she will know. If not, get someone else to help you with your website.

Yes, I can hear you all the way here – THIS IS TOO SIMPLE.

I know – that’s why so few people do it… Go on, take a look around and see for yourself – MOST PEOPLE ARE NOT DOING THIS.

It’s called the 1 percent improvement doctrine… You know all about it from my videos below:

The 1 Percent Improvement Doctrine Part 1/2

The 1 Percent Improvement Doctrine Part 2/2

Why don’t they do this?

Simple – they want to use their own videos, want to make them perfect and never get around to it. In the meantime, exponentially-minded entrepreneurs ‘just do it’ and get all the rewards.

It’s really THAT SIMPLE.

That’s why people who get introduced to the 1 Percent Improvement Doctrine get hooked – they realise it’s the fastest, easiest way to get better results.

BUT that means thinking and acting differently…

Like using this tip and ACTUALLY DOING IT!

Go on, get to it!

Yes of course you can use one of my 80+ YouTube videos – that’s whey they’re there!

YouTube Video Marketing

If you don’t want to get left behind, seriously consider attending our next Exponential Internet Marketing Bootcamp in Melbourne. I will reveal all the tips, tricks and techniques you need to leverage the Internet so you become one of the 5% who make more than the other 95% combined. Heck, if I can just get you to make more than you spend, you’d agree that would be worth the cost of admission…

This blog has GREAT free tips, but let’s face it – I can’t and don’t reveal all in these blog posts.

Come spend 3 days with me and other like-minded entrepreneurs – it’s a 3-day investment that will pay you for a lifetime. When I attended my first Bootcamp in 1996, it cost me $10,000 with travel, tuition and accomodation. In the next 10 years, I guesstimate that I made over $2.5 Million in additional sales, putting an extra $100,000/year in my pocket.

An investment of 3 days did that – and it also led to me retiring from the rat race in 2005 at the age of 42.

I know in hindsight it’s 20-20, but I want to give you 20-20 FORESIGHT…

The edge to out-perform your competitors  AND STILL HAVE THE LIFESTYLE you want to be living.

I am living proof.

This week I am competing in the 2009 World Masters Games in Sydney – in squash.

My exploits are on one of my 10 blogs… The Mindset Of A Champion Blog.

Yes and yes.

I am a world-ranked squash player (top 20 in the men’s 45-49 category) and I have 10 blogs.

10 blogs – that I write or edit, publishing on average one blog post/day on 10 different topics…

AND I have time to play squash.

Want this lifestyle?

One word.

Internet.

The Internet is the ONLY truly exponential business tool. If you don’t master it within the next 2-3 years, you’ll be obsolete. You still have a chance to get to the front and lead, but that opportunity is slipping by every day one of your competitors learns and does more than you do…

Don’t get left behind – learn the most up-to-date strategies that work, that bring more people to your site and into your store or convert to online buyers attend our 3-day Exponential Internet Marketing Bootcamp in Melbourne at the end of November.

The world according to Matthew Robson aged 15 and a half

Radio With online sites streaming music for free they do not bother, as services such as last.fm do this advert free and users can choose the songs they want instead of listening to what the radio presenter/DJ chooses

Newspapers No teenager that I know of regularly reads a newspaper, as most do not have the time and cannot be bothered to read pages and pages of text while they could watch the news summarised on the internet or on TV

Internet Facebook is the most common, with nearly everyone with an internet connection registered. On the other hand, teenagers do not use Twitter

Music They are very reluctant to pay for it (most having never bought a CD) Teenagers from higher income families use iPods and those from lower income families use mobile phones

Directories Real directories contain listings for builders and florists, which are services teenagers do not require. They can get the information free on the internet

Viral/Outdoor Marketing “Most teenagers enjoy and support viral marketing… Teenagers see adverts on websites (pop-ups, banner ads) as extremely annoying and pointless…they are portrayed in such a negative light that no one follows them.”

Cinema Teenagers visit the cinema more often when they are in the lower end of teendom but as they approach 15 they go to the cinema a lot less. This is because of the pricing; at 15 they have to pay the adult price. Also it is possible to buy a pirated DVD of the film at the time of release, and these cost much less than a cinema ticket

Mobile phones The general view is that Sony Ericsson phones are superior, because of their long list of features, built-in Walkman capacity and value.

For more details, you can access the original article at: http://www.timesonline.co.uk/tol/news/uk/article6703399.ece

I realise that this is an extreme case, but others are destroying what little ‘persona’ and brand they have by offending or otherwise diluting any social equity they might have built up – then they wonder why they are unemployed or otherwise struggling in business or their careers…

That’s all I really have to say about it in a public forum like this – I just needed to get that off my chest – I’ve just seen too many examples in the past 2-3 weeks to stay silent.

Of course here, I am referring to ‘internal’ e-mails – there are multiple strategies for mass e-mail broadcasts, but that’s a discussion for another day. I teach those strategies in my Killer Kopywriting Workshop.

Many people ask me what implications “domain name class” have on SEO and Pay Per Click (e.g. Google AdWords) rankings and results.

“Domain name class” is another word for “Top Level Domain”, or the extension on the end of your domain name (e.g. .com, .net, .com.au).  In particular, you should know the implications that country code top level domains (or ccTLD for short) can have on your search engine marketing efforts.

ccTLDs and Organic Search Engine Optimisation

Should your “main” website URL be a .com.au if you’re primarily targeting Australia?

Yes.

A site with a country-specific top level domain will rank better in that country than elsewhere, although you do see other websites with other countries’ ccTLDs ranking in google.co.uk , google.co.nz and so on.

If you’re primarily interested in targeting Australia, you should definitely go with a .com.au domain.

If you’re interested in targeting multiple places, the tactics get a little more involved, but for one nation, this is fine.

Another option suggested by Internet Marketing Strategist Will Swayne of Marketing Results is to go with a .com (or .net, .org, etc) but geo-target the domain to the correct country within the domain’s Google Webmaster Tools account.

This presumably works just as well, but a .com.au is really a sure thing in terms of telling Google where your intended audience is.

ccTLDs and Pay Per Click (e.g. Google AdWords) Performance

How about ccTLDs and Google AdWords performance?

The domain name you display in your ads or “Display URL” can certainly influence the click through rates and performance of your ads, and a country-specific domain name (YourSite.com.au ) will nearly always perform better than the .com (YourSite.com) for users in the target country.

In some cases, the effect can be large (50% or more), which helps to increase your click through rates and decrease your average cost per click.

If you operate in multiple markets, then ideally you should test multiple ccTLDs in each market — and as a general rule you should avoid serving ads with the “wrong” ccTLD in foreign markets.

If you’re targeting multiple countries and you can’t get hold of a ccTLD for certain countries for whatever reason, then a trusty old .com works best.  Bear in mind that in our tests, .com domains normally perform better than .net, .biz or other extensions — but your mileage may vary.

As I’ve always said – you have to test, test, test!

The Social Media Revolution Is Here

Online Video Attention Span Statistics

Just to hammer this point home:

Online Video Statistics:

• 1 in 10 people don’t even give you 10 seconds before they switch off.
• About half will give you a full minute before abandoning the video.
• 9 out of 10 are gone within the first 5 minutes.

That basically means UNLESS your audience is SPECIFICALLY TARGETED, your videos won’t be watched for very long, hence – LESS IS MORE!

Internet Freelancer Management Tip

Use Google’s new Google Docs functionality to SHARE DOCUMENTS with your freelancers and contractors. Once you’re registered, it’s self evident how it works. I teach my clients how to optimise this incredible tool, but as a blog subscriber I wanted to make sure you knew about it.

If you want to learn how to maximise the use of Internet Marketing Tools and Techniques like these so you can minimise the time you spend trying to make money on the Internet, take a look at our programs and events – I can tell you one thing…

The top 5% of the people who do make money on the Internet do something the others don’t.

First they INVEST in themselves realising that a  $27, $47 or $97 investment pays for itself INSTANTLY with 1, 2 or 3 detailed instructions like how to use a Google Doc and the pitfalls to avoid when dealing with freelancers…

Join the top 5% and start to make more than the other 95% combined who are still struggling and reinforcing the adage that the Internet is the EASIEST thing that is HARD TO DO.

Anything is HARD to do when you don’t have the click-by-click paint-by-numbers instructions… Get them now – and acquire Internet Mastery!

Take a quick look at the Flipping Websites For Profit Blog. You’ll see this is an active a growing community of people buying and selling virtual properties.

When you have a chance – maybe even right now, take a look at the Flipping Websites For Profit Program that teaches you how to make $100/hour on your way to creating $1,000/month of passive income while you develop a portfolio of properties that can generate up to $100,000/year.

Intrigued, but want to walk before you run?

Try the How To Flip Websites Home Study Course for only $27. The bonuses included are real time savers and worth having regardless if you flip websites or not.

To give you one more reason to consider this – the stock and property markets fell by 10 to 50% in 2008 – during this same period, Virtual Real Estate values climbed 10 to 30%… What does that tell you?

It’s something you MUST look into!

This is the only blog post I am going to make about this sale because I know you’ll go to the product page right now to check it out!

Please excuse the expression but the following statements  SUCK. There I said it. I feel better now.

:: Increase customer loyalty and satisfaction
:: Obtain real-time service performance visibility
:: Lower your service and support cost
:: Achieve a real-time 360 degree view of your customer to gain actionable intelligence

I mean c’mon – this means NOTHING to anyone – who the heck talks like this?

Your prospects and clients can’t hear what you’re not telling them.

“Si vous parlez en français a des anglophones, ils ne comprendront rien.”

In a future blog post, I am going to review some more examples like the one above, I just couldn’t wait to get this off my chest – it’s killing your sales and lead generation…

STOP IT!

As an Internet Marketing Aficionado, Killer Kopywriting is a key skill – check out our workshops – they are now available in DVD Home Study Format.

Stay tuned for the next blog post where I don’t hold back, get on my soap box and rant!

What do why clients hate doing that I can replace with something better to give me a competitive advantage?

In our programs and events, I tell the stories of what I did in the printing industry to grow my business 3 times faster, with 2 times the profitability by doing exactly what Fonolo has done for the phone menus.

I created a handful of strategies that transformed something clients hated to do into something fun and engaging that improved client loyalty to the point where competitors weren’t even allowed in the door let alone given the opportunity to place a bid for work.

Intrigued?

You should be!

Take a look at the Fonolo website and get inspired – once inspired, you know where to look for our programs and events. Get to the next one and see what happens when you go beyond just reading this blog to actually TAKING ACTION and getting on the playing field where the REAL action is!

I would love to welcome you into my inner circle… Take great insights like this blog post and CONVERT THEM INTO real strategies that produce extra-ordinary results like:

• One e-mail that produced $80,000 in sales by a client who had NEVER sent a ’sales e-mail’ before.
• One FREE Internet strategy that produced $1,000 in sales – in fact, click on the URL to read about it right now at the top of the page!

This Exponential Mindset is not for everyone – click on the hyperlink to determine if this might be of interest… Extra-ordinary rewards are there for those willing to think outside the square and do out-of-the-ordinary things.

That being said, it’s getting tougher out there in the virtual world of the Internet. Tactics that used to work no longer produce positive ROI.

Click through rates, opt-ins are dropping like a boat anchor to the bottom of the ocean.

I have been updating my clients about these trends and changes to make sure they don’t become victims of shifts that are taking place right now.

This blog has great information, but because it’s free, you’re not getting the most up-to-date tips and techniques that I reserve for my paying clients.

But you know that – I just need to remind you from time to time to consider stepping up and getting ‘with the program’.

We have programs from the Silver Membership at an affordable $97 per month to the top-end Platinum Program where I actually GUARANTEE RESULTS.

Imagine having 20/20 foresight and knowing what’s out there before anyone else…

I alerted my clients to Twitter in early 2007 – it took almost 2 years before the masses caught on…

Take a look at our programs and let’s start helping you win the Internet game – after all the 5% of us who do make money on the Internet get paid VERY WELL for our out-standing efforts!