E-mail Marketing Blunder #1

Don’t wait until the last minute and rush what needs to be done. Everything takes longer than planned. Rushing it means you are going to risk making mistakes that will reduce your results – either a link won’t work, there will be a typo in the worst place possible or something just as annoying that is PREVENTABLE.

E-mail Marketing Blunder #2

Don’t send an unbranded e-mail – it needs to come from you with full logo branding. No branding = no credibility. This is critically important. If you are sending an e-mail in TEXT format, the FROM address is the branding followed by the company name that BUILDS RAPPORT and REINFORCES your brand.

E-mail Marketing Blunder #3

Test whether TEXT is better than HTML. SPAM e-mails are usually sent in TEXT format because they cost less to prepare. Your clients will tell you which one they prefer – the CTR and OPEN rates will tell you. Not knowing this is going to hurt your e-mail deliverability rates.

E-mail Marketing Blunder #4

Allowing an unsubscribe option is STANDARD procedure that is assumed. In Australia, it’s required by the Spam Act. Of course this does not apply to single e-mails sent between people, but the minute you broadcast a mass e-mail, you have to include this even if it’s just a paragraph at the end of the email that says “To unsubscribe, simple reply to this e-mail with UNSUBSCRIBE as the subject line.”

E-mail Marketing Blunder #5

When you send the e-mail is as important as WHO you send it to. Whatever the call to action is, you must factor this into the transmission. If you don’t give people enough time to plan to attend an event, your opt-in or registration rates are going to be dismal. Of course the million-dollar question is what is the best lead-up time? You know the answer to this by now… You MUST TEST it. Your audience will tell you. 4 weeks might be too far ahead (people will forget about it) and less than 1 week might be too short (can’t change prior commitments).

Of course the follow-up and follow-through of additional e-mails will influence this timing – if you have weekly reminders, that could substantially improve results – lack of confirmation messages could also destroy results.

As you can well understand, the more strategic you are about your e-mail marketing tactics, the better the results will be.

Successful strategies are ALL about deployment.

It’s unfortunate when a golden opportunity has been lost. This is why people who deploy properly get such OUTSTANDING results – there are too many reasons to compromise, ways to cut corners and otherwise come up short.

One of the foundational principles I teach people in my programs is about the ‘missing 10%’…

The 10% that eludes most people – the 10% that makes all the difference – in this case there were so many blunders committed that the client never got close to the missing 10%, but the principle is the same. Without the missing 10% there are NO RESULTS.

People wrongly think 90% effort, 90% result. Not so.

50 , 60, 70, 80, even 90% usually produces ZERO result which is why most people get so dejected and disappointed- they fail to realise that it would have taken VERY LITTLE EXTRA EFFORT to get ALL the rewards…

Top careers are made, abundant wealth obtained and real success achieved by ONLY A FEW…

The FEW who do what others don’t.

The FEW who do out-of-the-ordinary things to get extra-ordinary results.

The FEW that have courage.

The FEW that have political currency and know how to trade it.

The FEW who are  leaders.

The FEW who have a vision.

The FEW with discipline to follow through the details.

The FEW with the determination to remove obstacles and fight the forces of negativity.

The FEW who have faith in the plan and themselves to make it a reality.

MOST people lack some or most of these attributes.

That’s WHY the REWARDS for the FEW who have these traits is so GREAT.

These strategies work for companies and individuals of all shapes, sizes, budgets and resources.

The fundamental requirement is for someone to BELIEVE and GET BEHIND IT 100% WITHOUT RESERVATION, DOUBT OR HESITATION AND MAKE IT HAPPEN.

It’s no different to sport – ANY hesitation and the point will be lost. You have to play with the EXPECTATION and COMMITMENT to win.

Otherwise don’t get on the field or court.

If you lose a game – LEARN THE LESSON and use that lesson for the next game, match or tournament.

Or retire and/or pick another sport.

The Internet is the easiest thing that is hard to do – primarily because people make it more complicated than it is.

The reason this is important to you as an Internet Marketer is because the 95% of people who don’t make any money on the Internet don’t understand that they need an economic engine – A BUSINESS MODEL that makes money.

They think that the Internet is a money-making machine when it’s not. Not anymore than the phone or fax was. In as much as the Internet is GREAT technology – that’s all it is.

THE BUSINESS MODEL is where the money’s at – for the top 5% who make MORE than the other 95% COMBINED.

The Internet is said to be the easiest thing that’s hard to do – that’s because people just don’t have an Exponential Wealth Creation Mindset – attend this 3-hour Wealth Creation Workshop to understand what this is all about. It’s the last time I do this Workshop for FREE.

What would happen if you invested that much time into your income generation, business-building efforts, can you imagine what you could achieve…?!?!?

But then again life is NOT about just working… REALLY IT’S NOT!

I just don’t have that much time to ‘socialise’ this way – it’s not something I EVER did – it’s not what drives me or interests me.

Plus I love doing what I do which means it’s not ‘work’ for me – but once again… I’m not like most people…

Does that make sense?

Without being accusatory – we’re reasons or results. I like to get results – make money, travel, get more people to change their lives… Etc.

I get up every morning with ONE OUTCOME – to create $20 to $50 million in value for my clients. Who gets what is up to them. I know if they are spending a lot of time on FaceBook or MySpace, his/her share will be smaller than someone else who uses his or her time more productively.

FaceBook just doesn’t do it for me. I just don’t see the point of spending hours and hours online with people I hardly know and even with people I do know – time value of money comes back into play.

It’s not a value judgment, different strokes for different folks – horses for courses as they say.

The only question you need to ask yourself is…

“Is this what I want and should be doing right now?”

If that’s looking at people’s photos and posts on FaceBook – fair dinkum.

Life is to be lived – but I get a LOT of people who want better results, want to make more money yet waste so much time…

One case which needs to remain anonymous – she was spending 1 to 1.5 hours PER DAY online with friends… That is 10 hours per week. She was practically broke, in a dead-end job. She INSTANTLY stopped cold turkey, quit her job and re-aligning her time and FOCUS, she is on track to DOUBLE her income within 12 months. She just closed a $500,000 deal with her new company and she’s now on a commission plan which means she can make as much money as she wants!

But that was her CHOICE – to stop hiding and start LIVING her life on her terms and get better results.

10 hours/week can be all you need to get to where you’d be really happy. An extra $10,000 or $20,000 per year in your bank account… to take a vacation or travel in BUSINESS class instead of ECONOMY…

Like I said – it’s your CHOICE!

P.S.

Yes I have a FaceBook page, but I spend at most 5 to 10 minutes PER WEEK updating it…

Incredible High Resolution Photo Imaging Technology

Once you’ve looked at the two previous blog posts, take a look at this GIGAPAN Perspective of President Obama’s Inauguration.

Now, zoom in on the crowd at a baseball match… and now check out the crowd on the beach.

Scary and exciting isn’t it?

Arent’ you glad you’re a subscriber to this blog? Let your friends know about it and send them the link to this blog post!

_______________________________________________

Problem: Do you make it hard for prospects to find what they’re looking for?

Solution: Step inside your prospect’s shoes and walk around the website in their frame of mind. Are you finding what you want? Or are your frustrated beyond belief? Then make the appropriate changes.

What You Can Do About It: This problem is like the black plague for internet businesses. So many online businesses fail because people can’t find what they REALLY want on their website.

The key here is to make it as easy as possible. Have all of your “hottest buttons” front and center. Make your best offers in plain sight. Don’t make your prospect work for it, because they won’t. They’ll just go to your competitor’s website, which if easier to navigate will make the sales you should and could have made!

We teach this principle as part of the Business Building Blueprint that includes Dr Dussault’s Demographic Descriptors so that you discover and uncover EACH prospect, client and ideal client profile so you speak the language EACH category understands to MAXIMISE conversion to SALES!

_______________________________________________

Problem: Are you losing traffic due to not taking advantage of misspelled search engine inquiries?

Solution: Adding the misspellings to your meta tags could increase traffic by 20% or more.

What You Can Do About It: If your URL or product is something that’s misspelled frequently, make sure you do some keyword research and see how many searches are actually entered incorrectly.

You’ll be surprised at what you find. There could be hundreds–or even thousands–of people looking for you. But if they get one letter wrong, they’ll never get to your site.

That’s why it’s important to include ANY and ALL spellings in your meta tags. By doing this, you’ll substantially increase your chances of being found by those who are “grammatically challenged”.

A classic example is jeweller versus jeweler. If you only have tags for one, you could be losing up to 50% of the FREE SEO traffic that could be yours. If this is in your URL, you need to own the other spelling…

For example www.ExquisiteJewellers.com and www.ExquisiteJewellers.com and www.ExquisiteJeweller.com and www.ExquisiteJeweller.com and www.ExquiziteJeweller.com…

In our programs, we teach you where to look to CONFIRM that an additional URL is worth buying…

_______________________________________________

Problem: Do you advertise or claim a level of exeprtise but do nothing to show visitors your talents in this area?

Solution: Show us your work–don’t just tell us–with some before and after photos. Or better yet, some video!

What You Can Do About It: This is CRUCIAL to any service provider. In order to highlight your skills, you must show your prospects what you’ve done in the past. That’s why testimonials are so important to your business.

And don’t just throw anything testimonial up there. Make sure they’re GOOD. Get your clients to talk about how you’ve changed their lives, made them more money, gave them a better future, etc.

And here’s an exponential idea: Write the testimonial FOR them. Word it exactly the way you want, then simply ask for an approval to use it. It’s fast, easy, and most of the time you’ll get exactly what you want.

There is a craft to asking and getting the testimonials you need – it of course depends on what you come up with once you’ve done Dr Dussault’s Demographic Descriptors so that you MATCH the testimonial to its target audience.

_______________________________________________

Problem: Do you have a call to action you want people to take?

Solution: Put your strongest selling points front and center on the top of the page or even on the main page.

What You Can Do About It: If you have something that offers value and separates your product or service from the rest, make sure your visitors know about it by putting it on your home page or ‘above the fold’ on your landing page. Don’t just mention it in passing.

Go give your website the facelift it needs this week. Take a closer look at the offers…the copy…the design…the meta tags…anything that could be improved. I promise you you’ll be surprised at the money you’re leaving on the table…money that can easily be yours instead of your competitors!

A Blueprint that encompasses every single element to create a business ‘empire’ not unlike putting up a skyscraper.

But here’s the thing they got that most Internet Marketers don’t.

Internet Marketers get enamored with the Internet – thinking the Internet is something magical. It’s not.

It’s no more magical than the radio was, the television, the telephone, the mobile, the personal computer, the fax.

All are TOOLS for people to do what people do.

To think it’s about the TOOL, well makes you a TOOL. Sorry about that.

But I’m totally serious.

My clients know and ‘get’ that people only want ONE THING and that is VALUE. VALUE for more, VALUE for time. The Internet is just a VEHICLE to deliver that VALUE – the vehicle on it’s own has NO VALUE.

Think about the fax machine – 1 fax machine has NO VALUE, 2, 3 or even 10 fax machines has MARGINAL VALUE. The VALUE comes from – you guessed it… “Everyone having a fax” NOT the fax itself. I’ll prove it to you – what is the world’s #1 selling fax?

WHO CARES?

That’s my point – NO ONE cares. It’s NOT about the fax, never was, never will be.

It’s not about the Internet either. Never was, never will be.

Therein lies the dilemma with Internet Marketers who have been duped into thinking it’s about the Internet… Internet Marketers are programmed to keep buying $27 and $47 products that reinforce the ‘FAX’ mentality…

Why? Because there are thousands of so-called Internet Marketers selling $27 and $47 FAXES.

I know.

I know you get it (now).

I know you feel somewhat duped, taken advantage of, exploited.

Get over it.

Now that you KNOW you KNOW, you can do something about it.

Learn what the top 5% Internet Marketers are doing to make MORE than the other 95% combined.

Come to this year’s 2009 Exponential Business Building Bootcamp to learn the Exponential Marketing Strategies that will establish you as the premier TOP provider of VALUE via ANY channel including the Internet.

Click here to register right now for the FREE 3-hour session that will tell you like it is rather than what you want to hear.

Psst! You may have noticed that I am doing less and less ‘FREE public events’…

Remember Mr Tony Robbins? He used to come to Australia EVERY YEAR for Unleash The Power Within – The Firewalk Experience – NEVER AGAIN…

That’s a hint to come see me while the sessions are FREE. They are less and less frequent (about 2/3 less than last year…).

Like Tony’s exit from Australia – once it’s over… It’s over.

Just want you to know – I am not planning on retiring (again) anytime soon, but performing for free – well I’ve already reduced it by 2/3 with the goal of eliminating it completely from my schedule as soon as possible.

How To Lose Hundreds Of Prospects INSTANTLY

Anyone with his old address now gets a bounceback = bad e-mail and ends up in the bottomless pit of ‘things to do that never get done’… database cleanup.

This is a PRIME example of why our clients out-perform and out-sell their competitors.

We teach ALL our clients from Silver, Gold, VIP and Platinum Members how to do deal with this PROPERLY -> Without losing a single prospect or client.

Unfortunately there are some tricks, tips and techniques we keep for our clients [that I don't share on a FREE ACCESS BLOG] – otherwise why would you join our programs?

This is one of the most blatant marketing mistakes I see on an on-going basis.

It’s analogous to a company placing an ad in the Yellow Pages, receiving a crank phone call and changing phone numbers…!

But for some reason people think that the Internet is different.

IT’S NOT.

People are just as lazy on the Internet. Clients MAY search for your new e-mail, but MOST prospects won’t bother. Even if they do, they won’t be impressed = you never get a second chance to make a first impression.

If you don’t know what to do to solve this problem WITHOUT changing your e-mail – you really need to join our programs. Even if you do have the answer to this marketing problem and you don’t commit this marketing sin, there are countless others you are probably committing without realising that you’re losing way too many prospects and therefore future clients.

Click on the hyperlink to review our Internet Mastery Programs.

They range from $97/month to the results-guaranteed $2,497 Internet Mastery Platinum Program.

Success is not just about doing the right things,

it’s also about NOT doing the wrong things.

If for every right thing you do, you counteract it with a mistake, guess what?

Your sales and profits don’t budge YET you’ve put in TWICE THE EFFORT.

TWICE THE EFFORT to get a ZERO RESULT.

If you do the RIGHT THING and don’t make the mistake, it’s HALF the effort and TWICE the result.

I know you might not have thought of it this way – this is called having an Exponential Mindset. It’s what I teach that unleashes the Exponential Potential that is within your website right now, lying dormant waiting to get out, but won’t unless you allow it to…

When would now be a good time to consider changing your results?

By now, you already know how powerful links can be when it comes to your search engine optimization (SEO) efforts. Simply put, a link is a shortcut to quickly get you from one website to another. If you can harness the power of the link, you can make your website or blog a force to be reckoned with. That means higher search engine rankings, more traffic to your site, and, eventually, more customers and more money in your pocket.

Ka-Ching!

Link Juice Defined

So you ask, what is link juice? In short, it’s the key to your popularity with the search engines. The more you have, the higher you can rank in the search engines’ results.

To understand link juice, you first need to understand another SEO term: Link Popularity.

Link Popularity Defined

Link Popularity is a metric that most search engines use to gauge the “popularity” of a webpage based on how many other webpages link to it. You could think of it this way: Each link to a webpage that a search engine finds on the Internet counts as a vote for the page it’s linking to. The more links that are pointing to one of your webpages, the more “popular” a search engine will consider that page to be. Sounds simple enough right?

Search engines consider popular pages to be highly relevant. Since they are interested in presenting the most relevant search results to their users, they’ll give popular pages a high ranking. And this will improve your SEO, put your website or blog in front of more search engine users, and ultimately result in more traffic and more potential sales.

But that doesn’t mean you should ask all your friends to link to your site. You don’t want a link from just anybody. You want links from sites with lots of link juice.

Link juice is a way to describe the “weight” a specific link might carry. A link with more weight is going to be more important to the search engines.

Here’s a metaphor of what link juice means.

Let’s say you’re trying to get a job. You’ll agree that your potential employer is going to be more impressed by recommendations from your boss at your previous company than he will by recommendations from your mailman or your dentist. You could have 100 letters of recommendation from your college buddies, but one powerful letter from the CEO of a business you used to work for will do a lot more to convince him to hire you.

It’s the same with the search engines.

Each webpage has a certain amount of clout – or link juice – that it can pass to another page. How much is not really something you can accurately measure, but you can get an idea of how good a link is (how much link juice it has) by looking at a few variables:

How To Assess Link Juice Step #1

How many links are pointing to the page? If a page has hundreds or thousands of links pointing to it, chances are the links on that page have good link juice that can be passed on to outside pages (like your page).

Let’s say www.AustralianBlogs.com.au has a ton of link juice. If you have an Australian blog and get this site to link to you, it could pass on a lot of link juice. (It’s like getting a job recommendation from the top dog in your industry.)

You can in fact do this for $19/year… Click here -> To Get Free Traffic To Your Australian Blog.

How To Assess Link Juice Step #2

How many outgoing links does that page have? Pages with too many outgoing links (20 or more) usually have less link juice than pages with 10 or fewer outgoing links. That’s because sites with too many links to outside sites aren’t as choosy.

Think about it this way: If a food critic rates every restaurant she visits as “5-star,” you might not believe she’s got a very discerning palate. But if she gives her top recommendation only to a few restaurants, you would be more inclined to try them out. After all, they are the only restaurants she likes out of thousands.

If a page has lots of links pointing to it and a small number of links pointing out, it’s probably a good page with plenty of link juice. A link on that site pointing to your site would be beneficial to you.

How To Assess Link Juice Step #3

Is the page that links to you in a similar niche? It’s important to build up links to your site, but you must make sure those links come from sites that complement yours. In other words, don’t request links from sites that are about scrapbooking if your business is about financial services.

Search engines call this relevance- the more relevant the links, the more juice you get!

Of course when you’re starting out, even a few drops of link juice can have HUGE benefits… So link as much as you can and THEN become more choosy as your rankings improve. After all, beggars can’t be choosers!

How To Assess Link Juice Step #4

How much ‘real’ content does the page have? Pages that have very little content and are mostly made up of outgoing links have less link juice to offer. The best links are usually from pages that have lots of “real” content and a small number of incoming links.

Content is valuable when considering BOTH quantity and quality. When both are present, you get the MULTIPLIER EFFECT working for you. Lots of Long Tail Keywords AND high quality traffic.

Once you’ve found a site that has a lot of link juice, request a link from it. Remember, the more link juice you can get, the higher you will rank with the search engines. That will start the process – give it time to ‘percolate’ down to you. It’s not necessarily ‘instant’. It can take up to 2-3 weeks for it to become noticeable.

In some extreme cases of POORLY SEO optimised sites, the effect can be IMMEDIATE and SIGNIFICANT, but that just really means you’re starting from a lower datum or reference point.

Whatever you do, make sure you drink your link juice regularly!

1. Figure out Twitter – and start testing one useful Twitter a day
2. Put up a new blog post – and make sure you use a service like Pingomatic.com to get your blog out to the proper places – I explained this to our Platinum Members recently at Internet Technical Mastery. It’s easy to do within WordPress…
3. Surprise one of your customers today and do an endorsement of them to your entire database.
4. Send out a press release or announcement to your local papers about a newsworthy tidbit you can share
5. Share some good news with those on your database (they are sick and tired of bad news … it’s everywhere!)

If you have other ideas, please add them as a comment right here and make sure you include your URL so that a backlink is created back to your website or blog. The BETTER the suggestions, the MORE people will click through to your site…!

But then again you knew that – if not, you’re a prime candidate for our Internet Mastery Silver Membership!

1. Write a new short blog post about something you saw through Google Alerts
2. Post a useful comment on a forum or blog that your perfect customers commonly frequent
3. Send a Top 10 list or helpful article to your clients and prospects
4. Distribute just one article to the e-zine banks and directories for them to post (for free) all over the Internet for you
5. Get a Flip cam and create a short 60-second video with a tip your clients and prospects would find useful (making sure your website is mentioned in the video) – and post it on YouTube

I’ve said it before – this is NOT rocket science. It’s the methodical, disciplined people who constantly and CONSISTENTLY out-perform their peers – leveraging the 1 percent improvement doctrine through the SHEER TENACITY of compounding.

1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1% 1% X 1% X 1%…

If you do use it, please let me know how it goes.

Cristian Mina contacted me to translate my book “Get The Best Grades With The Least Amount Of Effort” into Romanian version of the study book. The first thing I did was ask him to translate the sales page which has been uploaded to the site.

With this text, I was able to run it through Rapid Reader and create a YouTube Video. I sent the URL to Cristian who then edited the Title and Tags.

With less than an hour of effort, I uploaded it and in the first day got 18 views – building the SEO rankings AHEAD of the launch of the sales page FOLLOWED by the book’s translation.

Why wait until the book is ready to start BUILDING ORGANIC TRAFFIC?!?!

Welcome to my world of Exponential Thinking!

Ka-Ching!

[Psst! If you think 18 views on the first day is nothing to celebrate, you don't understand my 1 percent improvement doctrine and philosophy] click on the hyperlink and you’ll see where I’m coming from and where this will go!

There are now more than 1,900 views of that video…

Oh and another thing – these are ALL NEW LEADS that searched in ROMANIAN = they probably would never have come across me or my products and services any other way…

Does that excite you as much as it does me?

This is the mindset that I teach, you can check out my website at www.MarcDussault.com and see what tickles your fancy. I’d love to help you get this mindset, the one that Unleashes the Exponential Potential that is within you right now.

At this 3-hour the Investor Briefing, I am going to explain the concept of Flipping Websites For Profit. Go to the event page to get all the details, but befoe you do that, take 3 minutes to watch this YouTube video that explains what this is all about using a metaphor – FISH JUMPING INTO A BOAT… Literally!

YouTube Video That Explains How Flipping Websites For Profit Works

What we do is create the boat and get the fish to jump.

Interesting concept isn’t it?

It’s Exponential and you can benefit – WHEN you get with the Program – The Flipping Websites For Profit Program. Come to the Investor Briefing to find out what this is all about.

Attend The Wealth Without Worries Investor Briefing To Discover How You Can Get NEW LEADS Into Your Business For FREE!

Oh yeah, I mentioned that we are going to pay our Virtual Real Estate Agents $100/Hour Cash to Flip these sites… Wonder how we can do that?

Simple – the sites are already pre-sold to Virtual Real Estate Investors.

Say it with me… Ka-Ching!

Come to the Investor Briefing – it take me 3 hours to present and answer all your questions.

Imagine making $100/hour LEARNING how to create a $1,000/month

passive income stream and then growing it to $100,000/year…

Imagine it…

But then DECIDE to attend because this program is LIMITED to a TOTAL of 25 Virtual Real Estate Agents and Investors and 2 positions are already gone BEFORE we even launch the program…

Don’t get left out – attend the Briefing – it’s FREE, but what you learn will be PRICELESS.

Linked In Request to Meet

This is a very nice ‘traditional’ invitation, but it’s all about her – nothing about what she brings to the table. Unless she can answer two questions, there’s no meeting that will take place.

What’s in it for me and what’s in it for my clients/contacts?

If…

• She lived in a 100% green house that actually put electricity back into the power grid and wanted to share that with us – “I’m there”. I’d love to learn more strategies to be environmentally conscious.
• She was a former Olympic Athlete who is still competing, I would be interested to learn tips and tricks to extend my athletic career and improve performance.
• She has a blog or website that is making money in a specific niche, I’m interested to sit down, have a chat and learn what she’s tested that has worked and not worked.

I have no idea if she is any of these things, but I’m not going to meet with her just because she’s in Sydney – it doesn’t work that way – not in my world.

Your time is valuable – if you give it away to anyone who asks for it, no wonder you’re stressed out and overwhelmed…

Without getting on my soap box about value of time, this is about how NOT to ask for an invitation to meet on Linked In, if you want to meet people who are WORTH MEETING.

Anyone who answers this request is doing it for social reasons – not business, to think otherwise is fooling yourself. It’s no different than all those ‘meet and greet’ cocktails, breakfasts and lunches – the TIME spent going, attending and returning rarely, if ever, justifies it – UNLESS the presentation on its own is that good.

Interesting, but those networking ideas are for another day. This request came to me and before I deleted it, I thought I should share it with you.

In our Silver Membership Program, we teach you how to get MILLIONS of CONNECTIONS on Linked In, in a 5-part article series, we teach you how to optimise this amazing tool and how to leverage it properly. This is what NOT TO DO.

To learn what to do, you’ll need to become a Silver Momentum Member – at a ground-breaking $97/month it’s a steal that pays for itself within minutes.

Otherwise you’ll keep making the same mistake this person made – fly halfway around the world and NOT meet the best people that are there potentially able to meet with her.

Isn’t is worth $97/month to learn to stop making marketing mistakes like this?

It’s called www.UserTesting.com you can scroll down to read my testimonial. It’s REAL people giving you REAL feedback on your site or blog.

But here’s the thing…

What feedback do you take and which one do you leave behind?

I’ve done about 10 of them so far – and about 25% of the suggestions would KILL my sales if I did what the reviewer was telling me to change. OWCH!

So how do you decipher what to take and what to leave?

That’s where I come in. At events like Internet Technical Mastery and our upcoming Exponential Internet and Business Building Bootcamp, I explain EXACTLY how to leverage a tool like this so it helps you get that breakthrough you need to be the ONE out of TWENTY who makes money on the Internet…

www.UserTesting.com is a fantastic service YOU MUST USE.

It’s just that if you want to be exponential, you need to know what to change and what NOT TO TOUCH!

Otherwise, every time you have someone new testing it, you’ll keep changing it back and forth, spinning your wheels and not getting anywhere.

www.UserTesting.com is a powerful tool – just like a chainsaw. You need to know HOW to use it to get the outcome you want.

I recommend it to all my clients as an absolute MUST, no two ways about it.

You simply cannot afford not to do it.

BUT, as I said you have to be careful not to UNDO what’s working and there are simple ways to make sure that doesn’t happen and how that can be safely and methodically tested. Come to our Bootcamp or join one of our Membership Programs and I’ll make sure you avoid the mistakes most people make and do what the top 5% Internet Marketers are doing to make more than the other 95% combined.

This blog gives great value for FREE – imagine what I can teach you when you pay for the privilege of being in the room?!?! That is what successful know – the investment pays for itself 10 times over.

To put things in perspective – I took 3 ideas from ONE User Testing Review that increased my conversions by 12% that equates to more than $10,000 of ADDITIONAL NEW SALES of ONE product.

With another site, I incorporated 7 subtle changes that have already increased back-end sales by 8.5% and reduced unsubscribes by 13.4% in the first week of testing.

The challenge you have (we all have) is once again what to change and not change and WHY!

Understanding the WHY means that you can do 10, 20 or even 30 User Testing Reviews and know what to ignore and what to focus on.

How would you like to know the drop-dead-easy strategy I use to get EXPONENTIAL RESULTS INSTANTLY that most people would not think of?

Ask me at the next event and I’ll tell you! This ONE tactic means I get 200, 300% or even 500% more out of EACH User Testing Review than what others are doing!

Yeah I know – that’s a tease – a tease to get you to come to my Bootcamp where for 36 hours you’ll be flooded with tips like this… Want to focus ONLY on the Internet, attend the one-day Internet Millionaire Marketing Event.

• You can get get real human feedback on your website pages for pennies on the dollar.
• Create an on-going flow of visitors to your website for FREE, a flow that feeds on itself WITHOUT additional effort and management
• How to get those visitors to buy MORE from you and opt-in to your list WITHOUT unsubscribing once they get their ‘joining gift’

Sorry to rub it in – but it’s a Platinum Program Event that’s not open to the public – but our annual Exponential Internet and Business Building Bootcamp is open to the public… Don’t miss out on it this year…

Here is the first video. Watch it from start to finish.

Here is the second video, watch it from start to finish.

Now, ONLY CLICK if you’ve watched BOTH versions.

Did you really watch both? If you did SCROLL DOWN to see what the exponential distinction is, otherwise go back and watch the videos now.

So tell me, which one do you think was more influential, engaging, moving and maybe even ’scary’?

Right – the first one.

Why?

BECAUSE it leveraged perceptual distortion using your VIVID IMAGINATION whereas the second one didn’t. it removed ANY imagination by SHOWING you contrast and ONLY one view of what it could mean – ONE representation of a multi-faceted phenomenon.

* When you click on the wikipedia hyperlink above, there is NO page on this term – that is how cutting edge our strategies are…

The FIRST VIDEO is DIFFERENT every time you watch it. The second one is the SAME every time you watch it.

So what does this have to do with Internet Marketing?

Great question!

This is something I teach my clients in my programs – how to LEARN how this is done and IMPLEMENT it in YOUR campaigns and strategies to get extra-ordinary results by doing out-of-the-ordinary things.

It’s a concept that you’ve now witnessed for yourself – if you want to LEARN how to CREATE this level of influence and persuasion – go to our website and have a look at our products and programs. In line with this concept, I will just point you to the website so YOU can decide for yourself what your entry point might be.

Click here -> to evaluate our Exponential Internet Marketing Products, Programs and Events

We have a FULL range of products and services from $27 to $100,000 to choose from.

Don’t forget – SHIFT HAPPENS and if you’re not ahead of it, well… you’ll be left behind – far behind.

Psst!

How can we be so far ahead of the curve on stuff like this? Well for starters, I have been speed reading for close to 20 years and now am a Quantum Reader. That means I read A LOT of books you probably would never know about or ever read. I learn very quickly and then distill this information in simple language so it’s accessible and easy to implement. I have multiple university degrees so I have a multi-level, multi-disciplinary, multi-framework approach to EVERYTHING that I do. I triangulate like multiple GPS satellites to LOCATE the most effective strategies and tactics for my clients I call this Twisting The Kube.

This is what I do on a FULL TIME BASIS. That’s what clients pay me up to $10,000/hour to do.

Yes $10,000 for one hour. That’s how financially lucrative these ideas can be.

BTW, the person who paid me $10,000 for one hour saved $60,000 in taxes within 3 months and MADE $500,000 in net capital gains in 3 years from what I told him. Good investment or bad investment?

I know stuff no one else knows – I’ve invested more than $150,000 in the very best programs and now stay at the CUTTING EDGE of business and the Internet so my clients can rely on my skills, expertise and experience without having to make the same investments I’ve made.

Want to join my ‘inner circle’? It’s called the Internet Mastery Platinum Program or Business Mastery Platinum Program and you can register to attend a 3-hour Boardroom Briefing <— by clicking on this hyperlink.

Don’t Neglect Your Transactional and Event-Triggered Messages

Because transactional, event-triggered and other service-based messages are typically the purview of IT departments, many marketers neglect to incorporate these business-critical messages into their email marketing programs. Of course, you need to carefully evaluate each transactional message and determine the appropriate strategy based on consumer expectations, preferences and CAN-SPAM regulations, but at the very least, you can make sure that the template and content properly reflect your brand.

If you don’t have access to deliverability metrics for your transactional email, you should add that to your list as well. Transactional emails that go undelivered for any reason can damage your brand and ruin a sale. Ideally, you should have a centralized view into all email being sent to your email recipients.

While Jupiter Research finds that the average retailer can generate an additional $2.9 million by adding cross- and up-sell promotions to transactional emails, that’s just one lucrative application. Adding relevant information or easy access to customer service support can go a long way to creating a satisfied customer.

Getting started with a marketing program for transactional email doesn’t have to be difficult, and the following tips will show you how:

Inventory Your Transactional Messages

The first you need to do is inventory all of your current and planned transactional messages. When evaluating your various types of customer email communications keep in mind that transactional messages take on many different forms. While confirmation emails for website registrations and product purchases are the most obvious, don’t forget to include warranty information, periodic account balance notifications, product updates and other terms-of-service communications.

Recently, I subscribed to a list and the FORMAT of the e-mails I was getting was so bad, my impression of the author was shaken with typographic and grammatical errors in the STANDARD message sections…

Create Objectives for Leveraging Each Type of Message

After identifying all of your transactional emails, the next step is to determine what kind of marketing messages are best suited for each communication. Adding cross- and up-sell product promotions to purchase confirmation emails is a good start, but there are many other messages that can drive customer retention and engagement with your brand. These include relevant resources, such as whitepapers and consumer guides, or even information on local weather or events. In some cases, you may just want to reinforce a positive perception of the brand itself. Just be sure your messages are relevant to the transactional message and your audience.

For ONE of my products, I did exactly that – DOUBLING my sales and increasing my unsubscribes by less than 0.6 percent. Then as I tracked the opt-outs – something weird happened – they went back down and to LESS than they were previously! People as it turns out WANTED more solutions… NOT fewer options!

Develop Dynamic Email Templates and Integration

In order to ensure that you’re adding relevant content, you need to design a dynamic email template with business rules that pull the relevant information from various internal and external databases. Integration with these systems will enable you to send a customized, real-time message that demonstrates your understanding and respect for the customer relationship.

I have to admit this is not easy – but at least KNOWING it can be done gives you inspiration for the future – when you do get to this level of sophistication, you are a totally streamlined online money-making machine!

Set up Tracking and Initiate Testing

The last step, and one of the most important, is to set up all of the proper email tracking and reporting mechanisms that will enable you to adjust your marketing programs based on real-time delivery and open and click data. Ideally, your email marketing system should offer a centralized view of all your transactional and non-transactional marketing streams. Of course, you don’t want to deploy something as critical as transactional email without proper testing. When setting up a testing program, make sure that you evaluate every aspect of the email – including design, integration, deliverability, tracking and reporting.

This is the easiest thing to do because most systems do it for you – all you need to make sure you do is set them up and then LOOK AT THE REPORTS!