Internet Marketing Speed

Free Report + Podcast Reveals Internet Marketing Experts Biggest Mistakes, Best Advice and Action Tips

James — Wed, 03 Mar 2010 00:52:20 +0000

When you start out online it is easy to get sucked into the ‘noise’. Every week there is a huge ‘must have’ info product and your inbox is overflowing like crazy. I thought you would really appreciate this podcast and free report compiled by three very different internet marketers. Dean Hunt, Peter Parks and myself!

Biggest Mistakes
Dean Hunt suggests you should avoid being a perfectionist. I recommend outsourcing as the cure for ‘doing everything yourself’, and Peter says ‘get a mentor. In the report we develop these further.

Best Advice?
Dean says you must value your time.I suggest mindset is a key to success and Peter mentions outsourcing. We move on to discuss what we would say to ourselves if we got into a time capsule and could give ourselves some advice!

Free Report (you can pass this along too)

Download the Free “SFBP” Report
Download the MP3 Podcast

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Free Report + Podcast Reveals Internet Marketing Experts Biggest Mistakes, Best Advice and Action Tips

How To Improve Your Online Business Even If you Think There Is Little Hope!

James — Wed, 24 Feb 2010 05:30:53 +0000

If things have not been perfect for you lately then you may be interested in this post. I recently had a chance to help out an internet marketing friend who visited my house for a ‘Biz tune up’. Hopefully some of the things I showed him will be helpful for you too.

From Bad To Worse??
Matt Bredel is a San Diego based marketer (seems like half the community is there these days!). Matt has been very successful in the markets of Biz Op education and lead generation. Things started to slide when there were changes in the FTC regulations, merchant rules and then to top things off his Ad Words account got slapped (actually closed for EVER!). This is not an uncommon situation for marketers who relied on some effective and lucrative strategies like paid traffic and high converting offers.

The old ‘all your Eggs in the one basket trick’…
If you are single source dependent (a tricky way of saying if you have all of your traffic or all of your income coming from mostly one place) you run the risk of losing it when rules or systems change. The flip side is diversification. You can be so ‘diversified’ that you have no focus and cannot get traction in any one thing….

How to protect your business
The solution is to be diversified within a focused segment. In my case I am almost exclusively focused on internet marketing. I apply my skills and techniques across many markets globally and with a range of clients spanning private right through to high-end corporate. I have traffic from many sources both offline and online and I deal retail B2C and wholesale B2B. I receive incoming funds from affiliate checks, clickbank, paypal, offline merchant accounts, and direct bank transfers. This means I have a fairly robust business that is not prone to failure if Google, Facebook, Paypal or a merchant provider try to change the rules.

How you can get fixed up
Over the course of well over four hours Matt Bredel and I (at my home lab in Sydney) plastered some whiteboards with notes and action items. I broke down the process bit by bit to rebuild his business with what he already had in place (plus a few minor suggested changes).

The core things to focus on when rebuilding your online business are:
– Assess what strengths, assets and passions you already have working for you
– Identify your (perceived) constraints and FLIP them on their head
– Shatter through your assumptions with NEW perspective
– Launch a LEVERAGE power strike that is SO simple yet hardly ever done!!!
– Implement an ACTION plan like your life depends on it!

Shockingly Powerful!
Among other shock waves, I suggested to Matt that he CLOSE one his businesses to make more profit. After a detailed explanation he exclaimed: “The solutions were so simple, yet so powerful! ” . The video we captured has been turned into training and is currently available if you want to see what we did in more detail. (if you think it is expensive you are in for a nice surprise)…

We made an intro video you can watch here:

Click Here to see the Biz Breakdown video

Comments and questions are welcome!

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How To Improve Your Online Business Even If you Think There Is Little Hope!

‘Bondodog’ reveals Gary Halbert Family Copywriting Secrets

James — Wed, 17 Feb 2010 05:44:17 +0000

Insider Copywriting Perspective
When visiting John Carlton recently I had a chance to meet and interview Bond (Bondodog) Halbert. What a privilege it was to gain deep insights into copywriting from the man who Gary Halbert once said was his greatest student (mentioned in the Boron letters).

Worlds Greatest Copywriter That Ever Lived?
Gary was the worlds greatest copywriter, according to Bond, because he could tackle any market and succeed. Luckily for us, his famous ‘Halbert letters’ are available to read online for free at TheGaryHalbertLetter.com. This is one of the best resources you could ever hope to find online if you are starting out as a copywriter. The greats all tip their hats to Gary as a formidable writer who could cause a cascade of sales with a single letter.

Just Write!!
Bond mentions “don’t be afraid of just writing and writing”. Avoid the ‘billboard’ method if you want to build a relationship with your audience. Consider your buyers actions over your own opinions. The great thing about direct response is your opinion doesn’t matter!

Cover Everything
When you craft a sales message make sure you have it all there – answer all the questions. The higher the price point the more work required to put your sales message across. (I recall John Carlton teaching me this). When preparing the campaign throw up as much as you can then cut cut cut! Most copywriters draft work then come back to it and edit it several times. Yes, write and then re-write, come back to something and ad and ad until you are done.

Gary Halbert was Different
Gary Halbert would talk to many people and get the spiel down and then think about the message over and over again before committing it to paper. John Carlton mentioned to me that Gary would loop the message into conversation over and over again. ‘He would loop it around in his head and ask several times for an opinion on the subject’. Gary would get so close to the sales letter in one go using this technique.

It is NOT all about the writing
Bond suggests you develop the hook and the offer and work with your passion wherever possible. If you have enjoyed the target market as a passion then you can translate that better by rehearsing things mentally. You can get really close to the mark when you already know the lingo of the market.

Bond’s step-by-step checklist
I pressed Bond for some easy shortcuts for new copywriters and he said: “look at what is working
already!!!”. I resonate with this as I teach it exactly the same technique to my students. Next, find the power words, use emotion (since we always sell on emotion). It is important to figure out your concept first then take the ads that are similar in that campaign and break them down. In other words, emulate the current market. All marketers should have a swipe file (a file that has best proven copy). An essential theme I hear over and over again is how you must know your product and target market in depth. New person advice summary – just do it.

“Anything worth doing is worth doing poorly”.
Actually doing things takes so little time compared to what you imagine. Don’t waste time to get things perfect – just get into it. You do not need everything before you start. Gary used to say: “Motion over meditation”. Internet Marketing has a lot of chances to test things compared to direct mail. Use this advantage. Just to move is the key.

‘That thing’
Gary Halbert always looked for the ‘where can I buy this’ reaction from his target. To garner this reaction he would continually ask people to proof read a letter and see if they want to buy it! Gary and Bond trained their marketing antennae to hear anything that resembled a HOOK. The big focus is on the deal, the hook.

The GaryHalbertLetter.com is changing!
Bond is currently re-ordering the Gary Halbert letters into the right sequence. Many people do not realize the letters are currently not in the same order as written. Bond revealed how Gary went through some hard times and went to Born Federal Prison camp. This meant Bond got to see Gary become rich. Bond was famous as the target subject for the Boron Letters (well worth reading!) and instantly became Marketing Royalty (Bond stresses as an Earl not a Duke!). Bond received a marketing education from some of the greats including Gary Halbert, Joe Karbo and Jay Abraham.

Raw honesty
Like father like son, the greatest thing to shine through this interview was the love and honesty Bond and Gary shared as father and son.

Please comment below:

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‘Bondodog’ reveals Gary Halbert Family Copywriting Secrets

Keyword Research Exposed

James — Tue, 16 Feb 2010 06:13:42 +0000

What can these surfers teach us about marketing?
It is very hard to create waves right? Surfers look for the waves FIRST then the ride them. This is what you should do with your website. Building a website first without research is a HUGE yet very common mistake. Look for the KEYWORDS (the market activity) and then build your website and pages to harness that energy.

Some waves are too crowded?
This is why I suggest you use Market Samurai so that you can see what the keyword demand and competition are like first. Find the perfect keywords for a balance of traffic and competition. Why make building an SEO ready site more difficult than it should be right?

Download Market Samurai

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Keyword Research Exposed

Quick Time Management Tips For Internet Marketers

James — Thu, 04 Feb 2010 06:27:35 +0000

The lure of internet marketing lies in the potential to make lots of money from multiple income streams without having to spend more time at the office or working for a boss. It is the stuff of which dreams of financial freedom are made. Many people new to internet marketing find that striking a balance between business and the lifestyle they crave is difficult to achieve. As an internet marketer, you need to practice good time management to get things done.

Review projects often
Start by listing down everything you need to do for each project. Identify which projects work and which do not. Keep the ones that are doing well while discard those that are just a waste of your time and resources. Consider partnering with someone qualified to do a new project that you’ve been considering instead of starting from scratch to save time.

Systemize
Every internet marketer should have a project management system like BasecampHQ which organizes projects, team members, tasks and schedules efficiently. Basecamp is a relatively inexpensive web-based system that can even be accessed via your iPhone, making it easy to stay on top of your projects and team wherever you go. It acts as a virtual office where members of your team can check off to-do lists, write messages or upload files on the system.

Mail filters
A lot of the messages that go into your email in-box may be things that you don’t need to read and which keep you from seeing the ones that require your immediate attention. Identify which emails you can read later (if ever!), like those from Facebook or newsletter subscriptions, and use filter preferences to direct these to individual labels assigned to them. Gmail and Yahoo Mail both have labels and filters under mail options. Another simple way to increase your productivity is by limiting the amount of time you spend on social networking sites, unless you’re conducting a specific marketing campaign around it.

Outsource
You might be spreading yourself too thinly by doing everything yourself. Delegate some of the tasks which you may not be good at like internal accounting and book keeping, content writing and web development. Outsourcing ensures that tasks are done well, minus the headaches of doing them on your own. While I still do my own simple web pages and sales copy, I outsource a great percentage of my articles and website projects to give me time to focus on other matters. I also recommend you outsource your home duties too such as lawn mowing….

Manage this well and profit
Having control over your time may be one of the perks of being an internet marketer but if you’re not careful with how you allocate it, you may be missing out on a lot of opportunities to increase profits and to enjoy life.

(This article is an extract taken from our weekly webinars in SuperFastResults)

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Quick Time Management Tips For Internet Marketers

Nanacast Essential Internet Marketing Cart

James — Thu, 04 Feb 2010 05:40:08 +0000

After cleaning up many outstanding projects over the holiday season, I moved on to building more new websites in just the last few weeks. Marketing income soared, especially after implementing strategies such as upsells, downsells and memberships. I was able to do this with the help of some internet marketing tools that anyone serious in the business should have. Among these tools is the Nanacast system which I’m loving more every time I use it.

Benefits of using Nanacast
Easy upsells and downsells
One of your internet marketing tools should be able to help you implement upsell and downsell strategies, which I’ve proven to boost sales by as much as 50%. Nanacast is a very user-friendly system, with wizards that walk you through various options step by step, so that you can create upsell and downsell products in minutes.

Hosted sales pages
Nanacast is a web-hosted system which allows you to launch sales pages without getting your own hosting service. And because the program is not installed in your computer but stored in Nanacast’s own servers, updating the system and resolving program errors, if any, are easily implemented by its technical team. I still make my opwn sales pages however this is optional.

E-commerce ready
Integrating PayPal or other payment processor and a shopping cart system is easy with Nanacast. To start accepting PayPal payments, all you have to do is copy your PayPal email into the Nanacast system.

Membership strategy
An effective internet marketing strategy is to offer free memberships to buyers and site visitors. In doing so, you can collect email addresses and send them appropriate future marketing offers. With Nanacast, you can turn your blog (such as this one!) or any existing website into a membership site or CPA (cost per action) program easily. Moreover, you can earn a recurring income by selling online memberships as I am is doing with FastLandingPages.

Manage affiliate program
In internet marketing, you’ll want to protect your affiliates against fraud in their commissions because their sales efforts contribute to the lifeblood of your business. While affiliate programs are good sources of sales income, it can be a major headache when affiliate links are stolen, commissions are lost or affiliates buy from their own links. This chance of this happening is LOW if you use Nanacast to create and customize your affiliate program and monitor your affiliate’s activities. Nanacast uses a special IP and cookie-based tracking system to ensure that all your affiliates are paid correctly for all their efforts.

Summary
After testing and using Nanacast in the past months, I predict that it will soon be one of the most popular, affordable and powerful internet marketing tools around.

Take the Free Test Drive

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Nanacast Essential Internet Marketing Cart

Internet Marketing Fast Web Formula

James — Thu, 04 Feb 2010 05:23:16 +0000

Here are some cutting edge strategies and techniques that I’ve been testing in the last few months. Due to the complexity of internet marketing, no single system can claim to be the one-size fits all model for all businesses to follow. In fact, its important to use several resources and tools to boost earnings from multiple income streams. You can take the long and hard way to learn through trial and error, or you can jumpstart your business by accessing the Fast Web Formula course.

Who is FWF for?
Fast Web Formula has been designed to be a learning vehicle for newbies, intermediate and seasoned marketers alike. Newcomers will benefit because they will take the shortest route to starting their online business, by learning up to the minute basics of internet marketing, in an easy to understand way. Intermediate marketers can move up a notch with this course by learning better ways of doing business, finding solutions to current issues and by forging partnerships with other players in the industry. Seasoned experts will discover brilliant new strategies and innovative ways to use them.

The Formula
Successful internet marketing involves a combination of strategies, systems and tools that have been put together to form the Fast Web Formula. This training will show you:
* how to build your own page or blog in minutes
* what to put and not to put in your website or blog
* how to draw visitors to your site using free, paid and borrowed traffic
* the best ways to get visitors to buy from your page through effective sales copies, upsells, downsells and subscriptions
* strategies to ensure your prospects buy from you and not from your competitor
* what and how to outsource to improve your business processes
* how to find offers that sell so that you earn immediately
* the same tools that I use in my business

Goal of Fast Web Formula
The purpose of this amazing material is to provide you with everything that you need to build your own business immediately. The beauty of the internet is that it gives everyone the opportunity to start a business single-handedly and with very little capital, very different to traditional brick-and-mortar enterprises.

Step-by-step
To aid the learning process, a complete step-by-step workbook is provided with the training, allowing you to record the steps you need to take implementing your business ideas. I’ve simplified internet marketing concepts by using mindmaps that you can use as quick references to help grow your business.

Faster
You don’t have to go through years of learning the ins and outs of internet marketing because Fast Web Formula will fast-track the process. To make learning even faster, I’m including access to video recordings of my 2009 Workshop Underground Profit System (which will reveal the core principles of internet marketing), 2-months free access to my SuperFastResults private forum where you can access, among other things, the best page creation tools for fast website creation, and an experienced community you can learn from even before attending the event.

Watch the FastWebFormula video

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Internet Marketing Fast Web Formula

Fast Landing Pages

James — Thu, 04 Feb 2010 04:50:52 +0000

Wealth creation experts identify passive income as the secret behind true financial freedom. Passive income allows you to earn more by working less. It involves any business activity that pays out money periodically, usually on a monthly basis, without you having to lift a finger. Prime examples include rental income, interest income, and in recent years, affiliate marketing income. One of the products that I have recently launched to the public, which will make earning affiliate income much easier, is FastLandingPages, a solution to help the internet marketer earn passive income.

Features of FastLandingPages
FastLandingPages is a tool for creating single page websites that can be used for selling and advertising campaigns. A major selling point of this tool lies in the speed with which anyone can create an effective and search engine optimized landing page for marketing one’s own products or for affiliate selling. FastLandingPages provides all the resources anyone will need to build several landing pages in a short period of time.

Getting started with FastLandingPages
This tool is ideal for new internet marketers who want to start selling online but don’t know how or where to start. Here are some step-by-step pointers to help you get started quickly with FastLandingPages website, even before you sign up for a membership:
* Research buying keywords
* Register a domain name and sign up for hosting
* Sign up as an affiliate of other people’s products (recurring sales are great)
* Draft your sales copy ideas
* Create a simple pre-sell web page using FastLandingPages
* Repeat process for several products
* Track and measure sales to refine the system

Build your own passive income streams
FastLandingPages is a great tool to create your own passive income streams. Time is of the essence for the internet marketer as hot items come and go quickly in the internet. What may be creating a buzz today may be a dead business tomorrow if you take too long to create your landing pages.

Take Action not Perfection
You don’t need an award-winning webpage to sell as I like to say It’s not about the website!. If you’re a perfectionist, you may have to relax a bit on the compulsion to refine your web pages constantly or the bandwagon may leave you behind. A product that sells and a webpage with a good amount of traffic will bring in the money for you, not the cosmetic design of your page. With several landing pages using this strategy, you can expect your total income to soar fast.

Check it out

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Fast Landing Pages

FastWebFormula Review

James — Sun, 24 Jan 2010 03:45:07 +0000

My newest course is called Fast Web Formula. I prepared a podcast for you to get a feel for the content and also to serve as a reminder for things you might consider implementing if you are already an established Internet Marketer:

New Stuff
Fast Web Formula brings together all new mindmaps and techniques. The focus of this training is to teach you exactly how you can build an awesome Internet Business fast using a combination of product creation, service re-selling and affiliate marketing. This makes it suitable for New and Advanced Marketers.

Latest Tools
We demonstrate our newest tools for building your own websites. From custom landing pages to Wordpress CMS systems we cover the range. Armed with these tools you can build almost any sort of marketing weapon for getting top rankings and high conversions.

Underground Techniques
Contributors to this course include secret weapon marketers like Peter Parks ( a web 2.0 traffic machine!) and Dean Hunt the BUZZ marketer specialist. Add to that Kyle Tully our local Offline Business expert and Copywriter. We also have Kerry Finch (my content creation wiz) and Steve O (the research and SEO dude).. Plus I am sharing everything I know about putting this all together into a powerful formula.

This stuff works
Most of what I share comes from my own business. I’ll be covering how to turn your business into a CPA machine. Also The latest affiliate and conversion tests I have been running will be revealed. Plus my ‘Income Leverage’ strategies will show you how to crank your business into overdrive just like mine did. We will also be covering my latest Traffic Grab techniques for ramping up blog traffic…

Listen to the intro podcast here:

See my video about Fast Web Formula here

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FastWebFormula Review

Market Samurai Market Research Tool Video

James — Sat, 23 Jan 2010 02:32:13 +0000

When you build a new site you are wise to do some research. This is one of the steps I teach in FastWebFormula. Three of the best places to dig up data are Google Trends Alexa.com and Quantcast.

Market Samurai has just added new research functionality:

See the transcript here

The video explains the process of how to check up on your market before you get too far into the process. Market Samurai continue to bring great value in this tool which incredibly has a free trial and a one time purchase. This is the best keyword tool available.

Download your free evaluation version of Market Samurai

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Market Samurai Market Research Tool Video

Real Internet Marketing Events Better Than Magic Bullets?

James — Wed, 13 Jan 2010 03:23:38 +0000

Attending ‘paid’ Internet Marketing content workshops (NOT free pitch fests) could be considered THE best investment for learning. Rather than lock into one business model you can build up specialized skills that can be highly leveraged. Rest assured all the marketers selling you easy solutions have been to these events and applied some elbow grease to the teachings.

You get these benefits from quality workshops:
- Immersion learning (there are no distractions compared to home learning)
- Face to face contact with real experts (the best way to meet a ‘guru’ is to attend their workshop)
- Networking with other IM’ers (Social fun with business payoff through joint ventures)
- Travel to new places with new experiences (Fun and learning!)
- High caliber information not usually given away for free

Here are some of the events I am attending this year (in date order) where I will be taking detailed notes and implementing. I would love to meet you when you come to these too:

1) John Carlton Action Seminar – San Diego, Jan 29 – 30

What skill could possibly be be more profitable to learn than writing sales copy? It is no co-incidence the best IM’ers are heavily involved their own sales messages. Hmm…. perhaps this is worth learning. Awesome event! Students of mine who purchased material from John tell me it was THE most stunning investment they have made to learn core salesmanship.

You missed the event however you can sample John Carlton Here

2) Ed Dale 30dc – Melbourne, Feb 19,20,21.

( non affiliate LINK ) . True Aussie icon, awesomeness and great content…. See you if you are going to be there!

3) **** FastWebFormula **** – Sydney, March 5,6,7

This is my own ‘James Schramko’ high quality Internet workshop in Sydney and I will be posting about more about this soon. This is the first ever FastWebFormula and it is the best formula available teaching the latest strategies and revealing real websites and results. Suitable for new, intermediate and advanced internet marketers to build up to a 7 figure online business fast. I offer support beyond any other event ever including DAILY contact for 60 days after the event plus a bunch of other bonuses such as secret tools, webinars and course recordings. See the special video here

4) Yanik Silver Underground 6 – Washington DC, March 12-14 + BONUS

See young gun millionaire entreprenuers, Gary Vaynerchuk and a bunch of uber-successful internet superstars in the one place at the same time. This is the event that made all the difference for me two years ago!. I’ll be back again to uncover some new intel and dose up on the new ideas that will carry me forward (with my own twist as usual). (Note: Just out of interest I learn t about CPV advertising TWO full years ago from Mike Hill at this event and it is just now becoming main stream….). I have a bonus for Underground 6 heregrab your tickets here

Post a comment if you will be at any of these events so I can look out for you.

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Real Internet Marketing Events Better Than Magic Bullets?

Another Major Reason Why Most Internet Marketers Fail (and What You Can Do To Fix It)

James — Fri, 01 Jan 2010 03:33:49 +0000

It pains me to see so many people fail when they try and get online. Go to any public forum and you will see the desperation and bitterness from those who have invested time and energy into this amazing business only to see it fade away. They once had the motivation and the mindset in place yet they came up empty to the point where they are worn out and often resent anyone who has achieved success.

Most people are making the same mistake
A huge number for products focus on mindset, tactics and onetime strategies that become obsolete fast (if they EVER worked!). It is tempting for people to jump in and get busy ‘taking action’ only to fail. This is assuming that they get over the massive overload most marketers are faced with in the first place.

Taking Action will NOT make you successful unless…
All the time well meaning people are shouting (in caps) TAKE ACTION!. Well guess what? If I dived into the sea here and started swimming east towards New Zealand (from Sydney) I would probably drown. It would not matter how great a swimmer I was or how determined and focused I was on swimming to the end goal. It is just not possible! Mindset and action are not enough.

This is the REAL secret
It is a matter of doing the right things. I know that seems like simple advice however this is the key element. Take action on the right things (and don’t worry about being a perfectionist) and you WILL see magnificent things happen.

Why not model yourself from someone who has already been there?
I’m revealing the exact same high level Internet Marketing techniques I used to propel my business to the seven figure a year mark in record time. People often pay up to $3,997 to learn some of these strategies one-on-one and now I am letting you have access to the raw summary.

You see the key point is this: “It’s not about the website”:
Instead you need to learn the right things such as:

* How to ‘think’ like a 7 Figure business operator
* What research factors make getting success ten times easier
* The three types of traffic to look for and how to get loads of it!
* Why recurring income is essential for explosive income growth
* How to construct a ‘Mafia offer’ your prospects simply cannot refuse
* The one word technique that doubled my business in just one month!

Concentrated information
I created a 22 minute ‘condensed’ information product called “It’s not about the website. It was produced after 17 hours of grueling one-on-one master mentoring sessions. This is the raw Video, PDF and MP3 summary version without any hype or fluff. I decided not to turn it into a fancy home study course (YET!) so that more people can have access to the information for a fraction of the investment. You have NO excuse not to jump all over this at this launch investment price!

Now you can take action!
In just a few minutes from now you will possess a solid workable formula that will be the foundation to propelling your Internet Business at lightning speed. I know you can succeed when you apply these strategies because they are RIGHT and they work.

Click Here To watch an introduction video

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Another Major Reason Why Most Internet Marketers Fail (and What You Can Do To Fix It)

Essential Accounts for Internet Marketers

James — Tue, 29 Dec 2009 02:51:43 +0000

New to Internet Marketing?
I get a lot of new people asking me what they need to get started as an internet marketer. I have compiled a list here of the accounts and other important programs I use often in my business and if you have these things you will be well on the way towards being an effective ‘IM’er’. In a previous post I covered some of the equipment you need to get started for internet marketing.

Google has some good stuff
Google provide some of the best tools Internet Marketing experts rely on. Start with a GMAIL account. To discover why this is so powerful check out my how to use Gmail lesson. Next you should grab a Google Analytics account for tracking website traffic. The Webmaster tools account will help you with SEO (Search Engine Optimization) and Google AdWords will be good for paid traffic (PPC).

Send and receive money safely online
Grab a PayPal account. It is owned by eBay and is very secure. This will be the fastest easiest way to buy the things you need and to receive money for your first information products. You can receive one time payments and recurring products with PayPal.

Professional grade email auto-responder
To build your client list you will want to use a professional grade email service including an auto-responder / broadcast service like Aweber. Auto-responders are automated email delivery systems and this is how you van setup systems that work 24/7. Aweber work very hard to negotiate high delivery rates with ISP companies so that your emails get through. The easy to use wizards will help you configure the essential elements of your account including setting up a decent followup series. Externally hosted they are web based so you can log in from anywhere and manage your client base. They have very good tools for creating sign up forms and templates for email broadcasts.

The most powerful yes easy to use shopping cart and automation system
To integrate PayPal and your Auto responder (email broadcasting service) and include affiliate management you should get Nanacast. This system will process sales, giving you the option of up-sells, down-sells and more. You can set up different payment structures and integrate it with your list building software of choice. It replaces the need for many other items and will scale with you since it is externally hosted and requires no script installation or on-site maintaining.

Domain Names
To control your brand and have ownership of your sites you need to have your own domain name. DO NOT build your entire empire on Facebook or any other external site because they can go away anytime and you risk losing everything. Make your site the central hub for your business. Too many people have lost a business because they made poor choices relating to ownership and control. Buy all of your domains from Namecheap. They are very easy to use, highly competitive for price and all round awesome people. If you have a few entities consider making an account for a few different entities so that you spread your risk a little.

Reliable Internet Marketing Web Hosting
I have many servers with Hostgator. The best type of account for new – intermediate internet marketers is a reseller account. This will allow you to have a C Panel (Individual Control Panel) for each domain you host. They have the ability to install Wordpress blogs easily. This means you can sell hosting to others and give them access to JUST their account and no others. These accounts will handle many domains and are really well priced. If you plan on having a very big site like a busy membership or an authority blog with lots of traffic you may want to consider a Dedicated server. I run several just so that I have no other marketers on my IP address. This means I will not get any penalties from the search engine for the silly actions of others. (Rare but possible with shared servers). Hostgator also run a sister company called SEO Hosting if you need multiple IP addresses. I have several accounts with them also.

Communicate with Skype
I use Skype everyday as an effective communication tool. It works over the internet connection so you can Skype to Skype internationally and locally for free. You can set up normal phone numbers and voice mail services like a regular phone plus make regular phone calls using Skype credit. The call costs are very low and it is easier to be on calls hands free using the computer monitor speakers or a headset. There are several call recording applications you can use to record Skype calls making it the ideal way to conduct interviews.

Snag those screen shots
I love a tool called SnagIt by Techsmith. It works really well for Windows and now they have a beta SnagIt for Mac. Using this tool you can take screen shots and dress them up with notes, squiggles, cropping, re-sizing and more. It is the perfect way to make simple banners and compile information products with visual instructions.

Manage everything
I LOVE basecamphq for managing my projects, outsource team, partnerships, virtual assistant and special clients online. It allows file uploads, whiteboard brainstorming, todo lists and milestones. You can exchange messages in there and segregate projects between different users. You can add ‘Campfire’ to that for live chat. You can use an iPhone application (called sherpa) that allows you to view all the projects on the go.

Firefox Browser
Serious IM’ers use Firefox because of the add-ons. You can use toolbar bookmarks to arrange everything you use often,. There are a bunch of awesome add-ons firefox works with to automate, systematize and speed up your effectiveness. I have posted about firefox bookmarks before. I use S3fox, SEOquake, Onlywire and Wordtracker add-ons.

Social Accounts
When you first get online as a professional internet marketer you should immediately get the social accounts with your own name. You need the following accounts:
- Twitter
- Facebook
- LinkedIn
- YouTube
- FriendFeed

Round 2
These are not all the accounts you will need however they are a great start. You will then want to expand to a second round of important accounts with: Squidoo, Tumblr, Ezinearticles, StumbleUpon, Technorati and more….

Keyword research and niche market finding tool
Grab a FREE trial copy of Market Samurai when you can since it is a one stop tool for finding keywords and easy key phrases to target. This tool is great for paid traffic and also SEO (Search Engine Optimization). It works on Mac and PC. I wrote more about Market Samurai here.

Capture sound and pictures
I use Camtasia Studio for screen capture and editing. For audio you can use Audacity. When you have these you are able to create content and this is a major step in making serious money online an an Internet marketer. I’ll cover content creation in future lessons.

Questions and Comments
Do you have a question about setting up for Internet marketing? Need to know more about anything above or other accounts you may or may not need?> Just post your question below:

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Essential Accounts for Internet Marketers

The Hidden Benefits of the ‘Buy With Bonus’ Internet Marketing Strategy

James — Mon, 28 Dec 2009 08:10:17 +0000

How I started
The most effective strategy I stumbled upon in my early affiliate marketing career was the ‘buy with bonus’ technique. It is has also been called ‘the leech method’ by Chris in Affiliate Project X however I was doing this long before he published that awesome ebook. The technique involves finding a product that is selling (or in the case of a product launch about to be sold) and creating a really attractive bonus to complement that product to ethically entice people to buy through you. I want to teach it to you since it helps both buyers and sellers.

Why you should S.C.A.M.P.E.R
I had bought some resell rights for a Patrick Chan product he did with Stephen Pierce. It was called ‘Win in the niche’. I have long since taken that site down however in that interview Stephen was talking about the concept of S.C.A.M.P.E.R. This technique is highly valuable for brainstorming what sort of bonus to develop as a giveaway. I later found out it was invented by Bob Eberle and stands for:

S – Substitute – components, materials, people
C – Combine – mix, combine with other assemblies or services, integrate
A – Adapt – alter, change function, use part of another element
M – Modify – increase or reduce in scale, change shape, modify attributes (e.g. color)
P – Put to another use
E – Eliminate – remove elements, simplify, reduce to core functionality
R – Reverse – turn inside out or upside down

Using this creative process you can combine the affiliate concept of complementing a already successful product to leverage the market that is ALREADY THERE. It is easier to ride waves than create them. You are grabbing the energy in the market and doing some judo on it!

The MASSIVE benefit
When you setup your claim process properly you get to keep the name and email address of the person who JUST bought a product! Plus, you know what they just bought so it is a ‘no brainer’ what else they might want! (If you are not sure just ask them what else they already bought). You can then construct more offers.

More than $100K with less than 1000 buyers
Now you have just built a list of genuine BUYERS not freebie seekers. You can likely earn in excess of $100k a year in affiliate commissions from less than 1000 buyers in just one niche. Each person on your list earns you commission up front PLUS back end sales from your auto responder sequence of related affiliate offers… It is easy business and you are adding value for them since they are getting more through you than dealing direct. It is helping buyers. Vendors love it too because you are increasing the sales conversions.

Double BONUS
The other amazing thing that happens is now people who already have the product you are selling will want to buy your bonus from you directly. This is what happened to me several times. The first time I took my ‘bonus’ to market I had a $1000 a day business selling my BONUS directly as a stand alone product. The rule I stick with now is that my bonuses must be good enough to sell as a stand alone product.

How to set up your ‘Buy With Bonus’ business
Rather than step-by-step it out here, I have created some high quality training for you. It is called Affiliate Accelerate and it is a Video, PDF and MP3 product I could charge plenty for (or use as a bonus!). Today however, you can just download it for FREE. I hope you enjoy it (especially the special bonus I sent you after the first few days…)

Grab Affiliate Accelerate

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The Hidden Benefits of the ‘Buy With Bonus’ Internet Marketing Strategy

Can You Really Be An Offline Business Internet Marketing Consultant Without Experience?

James — Thu, 24 Dec 2009 02:53:28 +0000

Fellow Australian Marketer Kyle Tully is back for another interview. Kyle and I have been discussing internet marketing for a few years because we share the same views on most topics. This time we talk about offline business consulting and who is qualified to do this model. Both of us have been pursuing this lucrative internet marketing business model for several years.

Early start
Kyle got into marketing at an early age. He came through the traditional Dan Kennedy style of direct response marketing. This is the same sort of material I would recommend all serious marketers get access to. I own every one of Dan Kennedy’s NO B.S books.

Do offline business internet marketers need to be technical?
We discuss technical versus marketing skills. Putting together a business is going to involve some basic technical learning. If you can learn these things even a little you can put your self into a position where you can outsource later anyway. When you outsource the technical stuff you can know what to expect from outsourcing and you can fix things on the spot if you have to. Being able to talk about these things confidently will give you a boost when it comes to talking to offline clients. Professional web clients (corporates) will happily pay you to make small changes. You can outsource this and charge the client. We discussed the ‘done for you’ with a maintenance service model. Kyle says clients want this and I agree.

One time fee or recurring income?
Both Kyle and I were selling one time payment jobs when we started and now we both offer maintenance packages. Maintenance programs are something you should educate clients to have and also something that is very good for them. There are different things you can sell at various price points. (Kyle runs a membership site called Consulting Tycoon) Typical services clients of Kyle will learn are how to sell packages of websites, traffic, SEO (Search Engine Optimization, newsletters, article writing, PPC (Pay Per Click) , followup marketing with auto-responders. You can work within your strengths and clients will happily pay you to learn on the job. Once you learn a skill for a client you can use it for other clients and your own business.

Just do it for yourself or do it for others?
Kyle and I discussed the dream goal of sitting at the beach making money. (Ironic given that I am typing this from the beach house!). We agreed that providing a service for others is a great way to start cash flow and get great experience. We both still serve clients through services and personal content because we can hone our skills. Kyle gets a lot of enjoyment from helping business owners. The average business owner has a very low level of knowledge about Internet Marketing. Even with a small exposure to internet marketing and solid offline consulting strategies you will be able to impress.

Success stories
Some of Kyles students have started out with a good mindset and created a very good business within a short period of time. One of my own Business Internet Formula students (Jock Purtle) pursuing this model generated a six figure contract within a few weeks! We both have seen people do this fast when they apply the methods we teach. I have some templates in my SuperFastResults forum and Kyle has massive content in his membership.

Warning: Not so ethical Internet Marketers
Kyle and I have seen a lot of trashy products coming out in this niche (the ‘offline gold local business’ niche). Many of these were put together by students in dorm rooms with nothing but a taste for opportunity. For example any product that puts a heavy bias on cold calling is missing the point. Many traditional internet marketing experts have cobbled together products (often with a no-name business partner) to serve this hot niche. What you should be looking for is a solid business plan that involves creating a ‘pull marketing’ system (where the client will come to you). You should look for better ways to have clients come to you and they should also be keen to buy from you.

The real deal
Kyle invested over $50,000 in educating himself and formulated direct mail templates that he has included in the membership site that he runs. He has been selling these services to corporates as I have for years. Real experience in the market is irreplaceable when you are looking for someone to model from.

Hot Tips
When asked for advice Kyle suggested people take action and just get started. Start telling people that you are in the business and get going with it. One of the biggest things that is separating Kyles membership from the rest of the products out there is Kyles special Licensing information. I truly believe that Kyle is at the top of the game and he has produced more winners than any other offline community I have seen.

Complement Offline training
For people looking for offline consulting education from Kyles program I will include a 30 day free trial access to SuperFastResults. Plus a copy of ‘Its not about the website“. Kyle has generated at least $10,000 from information in my forum.

Buy Consulting Tycoon here Claim here

Ask Kyle anything you like here and I am sure he will reply:

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Can You Really Be An Offline Business Internet Marketing Consultant Without Experience?