Intuit ProConnection Practice Development Articles

Twenty-Five Tips to Help Grow Your Practice

Tue, 06 Oct 2009 08:00:00 PST

In this tough economy, the best way to grow a practice is to return to the basics of old fashion face-to-face contact and working your existing client base. Here's a list of 25 ideas for jumpstarting your efforts to grow your practice.

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Effective Email Marketing for Accountants

Tue, 06 Oct 2009 08:00:00 PST

Many accountants have a tough time getting prospects and even their clients to sign up for their email list. In this article, we'll explore what to put in your email newsletter that will keep clients reading. Plus, we'll share ten top ways to build your list.

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Top Ten Tips to Keep Your Accounting Brain Young

Tue, 08 Sep 2009 08:00:00 PST

There's hope for accounting professionals who are baby boomers. The field of brain science has made miraculous discoveries in the last 15 years, just in time for boomers to benefit. We now know for certain that there are several solid activities each of us can do to not only keep our brains young but to actually raise IQ. Here are ten tips that will keep your accounting brain sharp.

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How to Prospect for New Business Clients

Tue, 08 Sep 2009 08:00:00 PST

Starting with California first, Intuit has created the online Intuit Health Benefits Center at http://www.intuithealthbenefitscenter.com, aimed at small businesses that want to learn more about group health insurance options, and find affordable plans for their employees. The site includes free benchmarking across other businesses.

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Intuit Helps Small Businesses Find Affordable Group Health Insurance

Tue, 18 Aug 2009 08:00:00 PST

Sharpen That Young Brain for Success

Thu, 13 Aug 2009 08:00:00 PST

If you're a young professional at the beginning of your career in accounting, bookkeeping, tax, or related consulting, your brain is the most important asset you carry into the workforce. We share best practices for nurturing your brain and sharpening your smarts to maximize performance at the start of your career. Plus we identify the natural strengths you already possess and how to make the most of them.

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Help Clients Make the Most Out of Customizing Reports in QuickBooks

Tue, 05 Aug 2009 08:00:00 PST

CPA Sandi Smith has corralled some especially useful tips to help clients save time and money in QuickBooks. Contributions come from Certified QuickBooks ProAdvisors and other accounting professionals, Sandi says they are some of the best she's seen. Plus she shares a few tips of her own, all for your use in helping your clients.

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Twelve Tips to a Five-Star Profile

Mon, 27 July 2009 08:00:00 PST

One of the benefits of becoming a Certified QuickBooks ProAdvisor (or joining professional associations and chambers of commerce) is the visibility of an online profile that describes your company on the organization's website. Few practitioners take full advantage of their online profiles, yet these profiles can yield big returns with a small investment of time. Here are 12 tips from CPA Sandi Smith to make such profiles shine.

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Travel First Class with QuickBooks

Fri, 10 July 2009 08:00:00 PST

Look to an Advanced Certified QuickBooks ProAdvisor who was a former travel agent to help her travel agency client make the most of QuickBooks. We interview Kathy Coffman of Coffman Business Solutions to learn more about travel agencies and their unique needs.

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Back to Basics: Why It's Hard to Get New Business Right Now and What You Can Do

Fri, 10 July 2009 08:00:00 PST

It hasn't been easy for you to grow your businesses this year. But don't blame it on economic factors outside your control. CPA Sandi Smith shows where you do have meaningful control: in scrupulous attention to the traditional values of honesty, integrity, and authenticity.

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The Enchanted World of Phoebe Roberts

Fri, 19 Jun 2009 08:00:00 PST

Scott Cytron talks with CPA and Enrolled Agent Phoebe Roberts, an All-Star Poster on Intuit's Community Site and a loyal user of Lacerte Tax Software. Phoebe demonstrates that if you love your work, life can be a fairy tale, and Scott uses the fairy tale theme to illuminate the many high points in her career to date.

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Marketing New School

Fri, 19 Jun 2009 08:00:00 PST

Today accounting professionals can pick and choose from both old school and new school tools to market their practices. Here Sandi Smith looks at one of the leading social networks, LinkedIn. This is the latest in our series on using social networks to market your practice.

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Marketing Old School Style

Fri, 19 Jun 2009 08:00:00 PST

Today accounting professionals can pick and choose from both old school and new school tools to market their practices. Here Sandi Smith looks at an old standby, using postcards. Postcards have many advantages, including the fact they are under-utilized while so many of your competitors are relying on email outreach.

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Trendspotters: Views on the New Normal

Mon, 11 May 2009 08:00:00 PST

We asked August Aquila, someone with deep ties to the accounting industry, about how the economy is affecting practitioners, and he shared his notes from a meeting of consultants earlier this year, when such topics were being discussed.

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Lame Excuses for Poor Receivables

Mon, 04 May 2009 08:00:00 PST

Accounting professionals and practices often get into the habit of avoiding the question of poor receivables. Probe and you'll often hear the same excuses again and again. August shows how to explode those excuses so you can get back on track with bringing in poor receivables.

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