“People seem to think Customer Service and Marketing are separate departments. I say they go hand in hand. There is no better way to increase or decrease your brand impression than through customer interaction. Every person in your company is a marketer, especially those on the front-lines. Every employee is your brand ambassador, your marketer and the face of your company. They make a difference.”

Imagine cutting your hair and transforming yourself into an entirely different person. The change is so dramatic that your loved ones wouldn’t even recognize you.

Now picture yourself working every Joe job in your organization. You know those positions that nobody really wants to do. Like being a janitor, or working the night shift.

Why would you want to do this?

To find out how bad your company is sucking.

This is exactly what Steve Joyce the president and CEO of Choice Hotels did recently on the show Undercover Boss.

He sweated like a maniac, worked harder than he had in years and learned a couple of things along the way.

He went undercover and worked Maintenance, Housekeeping, Sales, and even went all creature of the night on the graveyard shift.

Tears started to flow during Steve’s time in Housekeeping.

Housekeeping Manager Christina put him to the test both physically and emotionally.

During a much needed water break she became a Customer Service Guru and dished out this sage advice to Steve, “You have to have a passion for it. People lose the value of being in hospitality. They think it’s just a job. For example if your guest is not feeling well we can get a card together and we can all sign it. Put it under the door. Let them know we’re thinking of them.”

She went on to say that, “It takes a different kind of person to want to help.“

There’s the kicker.

The person that’s in service must want to be there. It has to be part of their DNA. Some people can’t handle Customer Service. Like my Dad. He hates dealing with people so much that he’s worked night crew for over 40 years.

There’s maybe 5% of the population that live and breathe service. It’s what gets them off. It’s their “calling”. And no matter how much dirt you throw at them they take it with a smile. F-bombs and all.

These are the people that you want to be attracting to your business.

When I was doing the hiring and interviewing for Toronto’s largest day spa I didn’t really care about the standardized HR questions. I wanted to know if this person was born with the Customer Service gene. We’re they part of that special 5%?

Did they care?

Really care.

Not only about the customers, or “guests” as we like to say in the spa industry. But did they care about the industry, organization, and people in general.

Customer Service can’t really be taught.

Either you have it or you don’t.

Sure I can hone your customer service skills but if you don’t care about people or the business you’re going to suck at your job. And then the whole business suffers in the end.

It still amazes to see businesses who think that customer service isn’t really marketing.

People who’ll invest thousands of dollars in their business, then pick some schmuck off the street to be their front line staff.

You might as well just close your doors now. Because if you’re rude to me, ignore me, or just make me feel like my money doesn’t matter to you I’m going to go somewhere else and spend it.

Let me make this clear…

Customer Service is an integral part of your Holistic Marketing strategy.

Choose your people wisely.

When you’re interviewing you next Customer Service rep try asking them the following questions and see how they respond:

• Out of all the places that you can work at why do you want to work here?
• So, let me get this straight, customer service really gets you fired up in the mornings?
• What does customer service mean to you?
• What’s your long-term plan or vision for yourself?

Since my office was in the back, whoever was coming in for an interview had to talk with my front-line team before they saw me. After the person had finished the interview I would chat with my team and ask them:

• What did you think of them?
• Were they polite or rude to you?
• Would you want them to be a part of the team?

Take the time to build your front-line team. Those same people will be building your business for you. One customer at a time. One interaction at a time.

And remember what Scott said earlier, “Every person in your company is a marketer, especially those on the front-lines. Every employee is your brand ambassador, your marketer and the face of your company. They make a difference.”

And be sure to…

Have fun, make money and change the world.

Ian

Adland Book Review

Picture this…

You stumble into your local bookstore and head over to the business section.

You’re getting ready to hunt down that book you’ve been looking for. You glance to your right and notice a young man, easy on the eyes.

But there’s something strange about this young chap.

He’s seems to be clutching a brightly covered advertising book like he’s afraid it’ll launch right out of his hands.

And he’s crying.

That was the scene you would have found yourself in a couple of weeks back.

The young man…me.

I can’t remember why I had picked up Adland by James P. Othmer. But once it was in my grubby hands I couldn’t put it down.

And the whole crying thing?

Real, honest to blog truth.

I couldn’t believe it myself.

But there I was, standing in the middle of the business section in “The Worlds Biggest Bookstore” in Toronto crying. Or really I should say, trying my best not to.

If you’re into Mad Men you’ll definitely be into Adland.

Adland gives you a behind the scenes look into the advertising industry. It reveals the good, the bad and the in between. Everything you wanted to know but were afraid to ask.

Here’s what Publisher Weekly had to say about Adland:

The life of an advertising executive couldn’t be further from the glamorous world of Mad Men, according to this entertaining, albeit meandering, memoir.

After a giddy beginning banging out copy for a small ad agency, Othmer, a longtime creative director and copywriter, worked his way to the top in 2000 only to discover that his traditional agency was being abandoned in favor of forward-thinking brand stewards who wanted hip new ideas from smaller shops well-versed in new media and digital marketing.

Fascinated by groundbreaking interactive campaigns like the 2007 Nine Inch Nails Internet Easter egg hunt and Burger King’s Subservient Chicken gag, he found his love for advertising reinvigorated, and his book is an effort to better understand the inescapable industry’s influence on culture.

Though there’s no particular conclusion drawn, and the story itself wanders, the humor and genuine excitement that shine through may keep some media-world readers interested—most tellingly when, at a swanky party full of advertising executives, the author wistfully observes that even real life has begun to feel fake.

I loved this book!

It was a fantastic find and a great story. It even gave me some creative ideas for advertising campaigns for myself and my clients.

Check out Adland: Searching for the Meaning of Life On  Branded Planet for yourself on Amazon and see what other people are saying about it.

Be sure to read the chapter about the 50th anniversary of D Day and the campaign James worked on for it. But have some tissue handy. You may be surprised that you actually need it.

You’ve been warned.

Have fun, make money, and change the world!

Ian

She started junior kindergarten and she loves it. And according to her teacher Mrs. Lockie, Eavan’s been breaking hearts since the first day of school.

She is quite the charmer.

On Wednesday I opened up her napsack and found a big ziploc bag with a folder in it. The front of the folder was labeled “Communications”.

So I tore it open. I was excited to find out what a beautiful little angel my daughter has been since she started school.

But that’s not exactly what I found inside.

It was a sales magazine for scholastic books. There was a note in there as well, a sales letter.

I sat there for a moment thinking about all the correspondence I’ve had with the school so far. And I realized that most of the letters and info that I’ve received from them has been some variation of a sales pitch.

No really it’s true.

Everything from fundraisers to the importance of voting for candidates who were in line with the schools values.

These guys were pimping it hardcore.

Robert Louis Stevenson said that, “Everyone lives by selling something.”

And it’s true we’re all selling something. Be it products or services.

And selling doesn’t have to be a dirty word.

Especially if you believe in your product or service, it’s of good quality, and helps to fill a need or a want.

Staring at the sales material lying on my dining room table made a couple of questions pop up in my mind:

1. Does the schools get a kick-back from scholastic books?
2. Does this process actually work?

I haven’t had the chance to get an answer for the first question. But the next time I see my daughters principle I am definitely going to ask him. I don’t have a problem with the school board getting funding from the sales either. I may even end up buying books from them if they do.

And does this sales tactic actually work? It has to or else I wouldn’t have received the material.

• They have an avid and eager audience. Parents who want to make sure their kids do well in school.
• They’re selling good quality books at reasonable prices.
• They make it super easy to buy from them. All I have to do is send in the order slip back with my kid in her “Communication” folder and in 2-4 weeks the books will show up at my house.

So the next time you’re feeling a little shy about selling something just think of the Catholics. They’re selling all the time. So why can’t you?

Swipe files are your secret weapon for sales success. In this post you’ll learn how to create a swipe file and be given some online resources to start building your swipe file right away.

Just imagine working in a big ad agency. Where every office you went into people offered you drinks and you could smoke your face off all day long.

A place where heated arguments turned into the best idea-storming sessions that you’ve ever had.

Imagine working in an environment where a scribble on the back of a napkin could land you a big ticket client and generate millions of dollars in sales.

This is the everyday world of Mad Men. The TV show that has viewers glued to their sets.

In a recent episode, the ever so damaged Don Draper finds himself unknowingly stealing ideas from other people.

Good ideas. Ideas that give him fame and fortune.

He gets away with it and even gets the girl. But there’s some valuable lessons he’s going to learn along the way.

And one of them should have been about Swipe Files.

Swipe Files – What Are They?

So what is a swipe file? Well wikipedia says this about swipe files, “A swipe file is a collection of tested and proven ads and sales letters. Keeping a swipe file (templates) is a common practice used by advertising copywriters and creative directors as a ready reference of ideas for projects.”

Your swipe file is a jumping off point. It catapults you into the realm of elite copywriters. It’s like a brain transplant without all the mess and recovery time.

A swipe file can save you hours. Why waste your life staring at a blank sheet of paper or getting a tan from the glow of your monitor?

Inspiration can be sitting there on your desk ready to clobber you on the head.

When you’re faced with writing that sales letter, a catchy tagline, or just need to find the words for a direct mail piece that has to bring in the numbers, your swipe file is your secret weapon.

How To Create A Swipe File?

So how do you create a swipe file?

Step 1: Go to google docs. If you have a gmail account you’ll be able to log right in. If not set-up an account. It’ll take you about two minutes.

Step 2: Create three main folders.

Sales Letters Swipe File

Headline Swipe File

Email Subject Line Swipe File

You can create as many swipe file folders as you like. But these three should be your foundation.

Step 3: Any time that you come across a sales letter, a headline or an email subject line that grabs you by the seat of your pants all you have to do is create a new document and then “Copy” and “Paste” what your reading right in.

Step 4: Grab yourself a big three ring binder. Separate it into three sections: “Sales Letters Swipe File”, “Headline Swipe File” and “Email Subject Line Swipe File”.

Voila!

Now you have a home base to collect and store all those juicy bits of copy that you come across.

(Update! Google Docs has been a little buggy for me over the last couple of days so I found an online service that converts webpages to PDF files for free. Check it out here: http://www.expresspdf.com)

Overlooked Swipe File Secret

Print out your swipe files!

It’s way easier to flip through a three ring binder than scroll through thousands of pages.

When you hit a sales page that’s smokin’ hot be sure to copy and paste it into google doc’s and then take the extra two seconds to hit print.

For your headline and email swipe files print them off when they fill a page.

Ads or sales letters that get you to take out your wallet should go into your swipe file immediately.

If they worked on you they’ll probably motivate other people to buy as well.

Something that I just started to do was to pay detective like attention to copywriters sales pages. Really looking closely at how they sell their own stuff.

For example: I was over checking out Glenn Murray’s SEO Secrets eBook because I’m thinking about picking it up.

And about halfway down the page I’m like, “Whoa! I’m really into this copy.”

Like have my credit card out type of thing.

Now that’s a sales page that’ll be going into my swipe file.

Copy. Paste. Print.

Swipe File Resources

Olgilvy and Mather Swipe Files

Eugene Schwartz Copywriting Swipe Files

Gary Halbert Copywriting Swipe File

Hard To Find Ads

Clayton Makepeace Total Package Swipe Files

p.s “Life. The cure for the common breakfast” was the tag-line that Don Draper stole used in a drunken stupor. Just yesterday, on the back of a Moon travel guide I read these words, “The cure for the common trip.”

p.p.s. If you know of any great swipe files let me know below and I’ll add them to the list.

The Copywriting Scorecard for Bloggers is the latest eBook offering from Darren Rowse of Problogger and Glenn Murray of Divine Write.

Darren Rowse and Glenn Murray are both leaders in their fields. They’ve come together to offer a practical and actionable guide to take your blogging to the next level.

And I have to say that this eBook is a Copywriting and SEO crash course.

A lot of times we bloggers just bang out a post and hope for the best. While Darren and Glenn look at blogging in a different way.

They see blogging as a business. And the better you can become at it the better your bottom line will be.

By taking a little extra time and care you can write a blog post that grips fans, builds brands and maybe even changes the world.

The Copywriting Scorecard for Bloggers is a 59 page eBook that isn’t filled with fluff and stuff.

It’s concise, actionable and includes a printable scorecard that you can use to turbocharge your blog posts. Hotwiring them so that they not only make you best friends with google but also keep your readers glued to the page.

The Price for the Copywriting Scorecard

$29.97 USD. If you’re sold already then grab a copy quick here before they raise the price: The Copywriting Scorecard for Bloggers

What I Loved About the Copywriting Scorecard

• It’s easy to read
• It’s immediately actionable
• It combines best practices for copywriting and SEO
• It asks all the right questions to get you thinking right about your blog
• It talks about doing keyword research before you start to bang the keys
• It provides you with an easy to follow checklist to make sure that each and every one of your posts are totally awesome

Why I Picked-up the Copywriting Scorecard

I had originally purchased Darren’s 31 Days To Build A Better Blog and loved it. And the Problogger book is awesome as well. So when I saw that these two industry leaders came together for this eBook I jumped at the chance to learn everything I could from the them. And I’m glad that I did.

This book will supercharge your posts and put your blog on the map.

Pick up your copy of The Copywriting Scorecard and get ready to transform your blog into something amazing.

Have fun, make money, change the world.

Ian

Last night I was at the Toronto premier of The Last Exorcism during the Toronto After Dark film festival.

This is really a miracle because I hate scary movies. My wife loves them and she sweet talked me into going with her. Dear ole’ Grandma watched the kids.

And yes it did take me about two hours to fall asleep last night. Every little noise in the house was transformed into a 16 year old possessed girl coming to smash my brains in while I slept.

Gives me goosebumps just thinking of it now.

I do have to say that I actually loved this movie. No really I did. Fantastic script, great actors, and the whole evening was supercharged by hanging out with 800 horror geeks.

And to top it all off there was a Q & A with Eli Roth (producer), Patrick Fabian (lead), and Ashley Bell (possessed girl).

It was the charismatic Eli Roth that taught me a couple of things about kick-starting a word of mouth marketing campaign.

4 Keys To Launching A Word Of Mouth Marketing Campaign

Offer Sexual Favors or Engage Your Core Audience

It wouldn’t surprise me to find thousands of little Eli Roth shrines in emo girls rooms all over North America. He’s good looking, makes great creepy movies, and is super charming.

Playing up to his fans, he offered to go down on, and have sex with them in exchange for tweets about the movie. He’d have to get his girlfriends permission first though. And I can’t see that happening unless they’re in one of those “open” relationships like Will and Jada Pinkett Smith.

But all the sex talk aside, what Eli was doing was engaging his core audience.

He was speaking to them in their language.

He told the story of “A boy and a dream.” and how they had kept the film independent during the creation of it. That way they could have complete creative control. And once it was done they sold it.

He went on to get the audience involved in the marketing process. Sharing that their asses we’re on the line if it didn’t do well. Telling the crowd that this was now their movie. And that if they liked it, to get out there on Twitter and say something nice about it.

Find Your Hungry Fans

Eli could have debuted the Last Exorcism at a megaplex multi-screen complex but he didn’t. He chose a very targeted niche festival to screen the movie. The After Dark Film Festival.

Toronto holds a special place in his heart. His debut movie Cabin Fever premiered at the 2002 Toronto Film Festival, where it was snapped up by Lions Gate for a fall 2003 release. So when the organizers sent him a letter asking him if he would consider being a part of the freak fest he jumped at the chance.

As we walked up to the theatre, we had to zig-zag our way through a line-up that wrapped around the block. It was a sea of black clad misfits dying to be one of the first people to see the flick.

Luckily for me I had a festival pass courtesy of Anchor Bay Entertainment Canada which magically let me zip past the line. Thanks so much guys! Anchor Bay is getting ready to release I Spit On Your Grave and will be premiering it at the festival as well.

Ask Ask Ask

I lost count of how many times Eli asked the audience to tweet about the movie. But he did it a lot. It reminded me of how Gretchen Rubin from the Happiness Project promotes her site with Word of Mouth Wednesdays.

At the bottom of her Wednesday posts you’ll find the following:

* It’s Word-of-Mouth Day, when I gently encourage (or, you might think, pester) you to spread the word about the Happiness Project. You might:
– Forward the link to someone you think would be interested
– Link to a post on Twitter (follow me @gretchenrubin)
– Sign up for my free monthly newsletter (about 45,000 people get it)
– Buy the book
– Put a link to the blog in your Facebook status update
– Watch the one-minute book video
Thanks! I really appreciate any help. Word of mouth is the BEST.

It’s OK to ask for some help with your word of mouth marketing campaigns. Sometimes we just have to break down some internal barriers that we’ve set-up for ourselves. Other people are doing it so why not give it a try?

Have A Good, Maybe Even Great Product

For any word of mouth campaign to really work you need to have a good product. A great product makes this even easier. And I have to say that the Last Exorcism was one of the best scary movies I’ve ever seen. And I hate scary movies.

Seth Godin calls great products “art”.

And art is subjective. It touches us on levels that we don’t even realize. It’s personal. Profound in ways that are beyond measure.

But when you’ve stumbled onto something that’s great you have a natural tendency to want to share that experience with others. You want them to feel what you’ve felt.

So there you have it. Four keys to launching a successful word of mouth marketing campaign.

Word of Mouth Marketing Campaigns – The Takeaway

• Engage Your Core Audience
• Find Your Hungry Fans
• Ask for Help
• Have A Good or Even A Great Product

I never thought I’d get a free marketing lesson from going to a movie I didn’t really want to see.

Have fun, make money, change the world.

Ian

p.s. What’s worked for you in getting the word out about your product or service?

Having something you create go “viral” is a marketers wet dream.

But is there a science behind viral marketing? Some sort of method to the madness?

Viral marketing expert David Meerman Scott believes there is.

In a recent interview over at the Marketing Profs he share some viral marketing strategies, “The formula for success includes a combination of some great—and free—Web content (a video, blog entry, interactive tool, or e-book) that provides valuable information (or is groundbreaking or amazing or hilarious), plus a network of people to light the fire and links that make your content very easy to share,”

3 Keys To Viral Marketing Success

In case you missed it let me break out David’s viral marketing keys for you. We’ll explore them in depth to uncover some methods for you to put them into practice for your own holistic marketing campaigns.

• Great—and free—Web content (a video, blog entry, interactive tool, or e-book) that provides valuable information (or is groundbreaking or amazing or hilarious)
• A network of people to light the fire
• Links that make your content very easy to share

Great and Free Web Content

The crew over at Copyblogger says that “Content marketing is a broad term that relates to creating and freely sharing informative content as a means of converting prospects into customers and customers into repeat buyers. The primary goal is to obtain opt-in permission to deliver content via email or other medium over time. Repeated and regular exposure builds a relevant relationship that provides multiple opportunities for conversion, rather than a “one-shot” all-or-nothing sales approach.”

But David said that the key for viral marketing to work is to create “GREAT” content. Defining great is a slippery concept. And really the focus has to be on what great means for your tribe?

And I don’t know any marketer that owns a crystal ball. So how can we figure this out?

When you’re trying to create great content sometimes you hit it out of the park and other times you strike out.

A good thing to remember is Babe Ruth’s not so impressive lifetime batting average which is .342.

He was always swinging for the fences. Hoping and planning for home runs. But the majority of the time he came up short.

That didn’t stop him from trying though. He knew his fans loved it when he cranked one out of the park. He was pretty good at it too. And for fun he threw in a little showmanship as well. Pointing with his bat to the part of the park where he expected to launch the ball.

He’s now a hall-of-famer and one of the greatest players the game has ever seen.

So keep on swinging. Pay attention to which posts get spread around. Dig into them and try to discover what made people share them. Was it the headline, the slant of the piece, or was it a trending topic that was hot gossip around the water cooler?

A Network of People to Light the Fire

Is bigger always better? Kevin Kelly co-founder of wired magazine thinks not. He came up with the premise of 1000 True Fans. Here’s what he had to say about it:

A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author – in other words, anyone producing works of art – needs to acquire only 1,000 True Fans to make a living.

A True Fan is defined as someone who will purchase anything and everything you produce. They will drive 200 miles to see you sing. They will buy the super deluxe re-issued hi-res box set of your stuff even though they have the low-res version. They have a Google Alert set for your name. They bookmark the eBay page where your out-of-print editions show up. They come to your openings. They have you sign their copies. They buy the t-shirt, and the mug, and the hat. They can’t wait till you issue your next work. They are true fans.

So the next time you friend someone on facebook or connect with someone on twitter and you see that they have like a gazillion people following them don’t worry about it.

Work on getting better at connecting and communicating with your own tribe. Discover their likes and dislikes. Their hopes and fears. What they’re talking about and interested in.

The more you can be of service to them the better your life will become.

They’ll be eager and want to share what you’re up to.

And speaking of your Tribe, do you know where they are? Have you connected with them on facebook, twitter, delicious, stumbleupon, digg? Are they hanging out in forums? Or are they meeting in the real world.

Business is all about relationships.

Scott Stratten from UnMarketing said it perfectly during an interview with Michael Port, “If you believe that business is built on relationships make building them your business.”

Links That Make Your Content Very Easy To Share

This site is built using wordpress which makes it very easy for me to find plugins that let readers share my content easily. The plugins I use on this site and my personal development site are:

• Sexy Bookmarks
• Simple facebook share button
• Tweetmeme button

The people over at the Social Media Examiner got crafty with the use of these tool and embedded a tweet this option right into their Social Media Marketing Industry Report. Pure genius!

Don’t place too much pressure on yourself right out of the gate. Viral marketing takes time, patience, insight and practice.

But if you do figure it out please come back here and share what worked!

Have fun, make money, change the world.

Ian

Share everything.

That’s the number one rule of life that best selling childrens author Robert Fulghum learned in kindergarten.

You make more friends when you share.

But the real question in this marketing 3.0 world is, “Can sharing other people’s stuff really benefit you in the end?”

Valid question.

And the answer is yes. Sharing is marketing.

A marketing method that’s really subtle. So discreet in fact that you may actually miss it at first glance. But it’s there.

How Sharing Is Marketing

When you share great stuff with your tribe you’re actually positioning yourself as a resource. As someone who can be trusted. Someone who’s opinion matters. A person that’s in the know. Connected. With a finger on the pulse of what’s going on within your niche.

And don’t think that your sharing goes unnoticed.

When you share other people’s posts for example, if they’re serious about their online presence, they’ll be checking to see where their traffic is coming from using programs like statcounter or google analytics. Or they’ll be monitoring their @replies and retweets on twitter. Or doing searches on facebook for their post titles. Or they’ll have a google alert set up for mentions of their name in the blogosphere.

And when that person sees you sharing their stuff they’ll get curious about you. Who you are? What your about? And inevitably they’ll go to your site. And if you have something valuable to say, and it’ll benefit their tribe, they’ll share it.

Take for example this post about search engine optimization. It’s a visual guide to help you understand search engine marketing a little better. I just posted it. And it was my one and only post on the site. Intuitive Impact is pretty fresh and still has that new website smell to it. So when I was checking my stats I was astonished to see that the site was actually getting some traffic.

I was like “Wha?”

So I wanted to see where this traffic was coming from.

It turns out that the article was posted on stumbleupon and when I checked my @replies on twitter I saw it there as well. I really couldn’t believe it.

So who was this person sharing the love?

It turned out to be Tom McEwin from Affiliate Playground. I had come across his site last week and his amazing piece on the Top Ten Article Directories to submit your content to.

I loved it, left a comment about it, and shared it on facebook. He then came back here and checked out my site. Which is pretty naked. But he liked the SEO visual guide post that I had up and shared it with his tribe.

The sharing wheel goes ’round and ’round.

5 Ways To Integrate Sharing Into Your Marketing Strategy

• On twitter use a sharing ratio of 10/1. Share ten stories/posts from other people to every one of yours
• On facebook set-up a fan page and start to share there
• Set-up a stumbleupon account and stumble great content for your niche
• Get on delicious and start bookmarking great content
• Encourage your tribe to share great stuff with you

Get sharing into your holistic marketing strategy somehow. You’ll make friends, learn tons about your niche, and start to position yourself and your business as one that cares and is in-touch with what’s going on within the world.

Have fun, make money, change the world.

Ian

p.s. Why not share this article with your tribe?

(SEO) Search engine optimization is amazing when you can get it to work for you. It can drive tons of free and targeted traffic to your site.

And whenever you’re looking to get some awesome bang for your marketing buck it’s surprising more business’ don’t focus on it.

If you get it right, you can write an article (post) once and then have a steady stream of people arriving at your door eagerly looking for whatever it is you’ve just optimized for.

To make learning Search Engine Optimization a little bit easier I think this handy visual SEO Guide should really drive home the complete picture of the process of SEO.

SEO Visual Quick Reference Guide

Super special thanks goes out to datadial.net for creating this amazing graphic! It really gives you a complete overview of the process.

Because holistic marketing is a broader subject than we normally tend to think about and search engine optimization is an essential part of the mix

Have Fun Make Money Change The World!

Ian

p.s. If you right-click on the image and then select view image it’ll expand for you so you can really have a look at the search engine optimization matrix

p.p.s What creative ways are you putting SEO to work for your business?