Inturact Blog

5 Early Stage B2B SaaS Companies that Use ABM to Generate Pipeline

Tony Steen — Wed, 09 Apr 2025 08:20:14 GMT

5 Early Stage B2B SaaS Companies that Use ABM to Generate Pipeline

Building and Expanding your Circle of Influence with ABM

Priya Nain — Tue, 11 Mar 2025 10:40:15 GMT

This article explores how companies can map their existing influential relationships, create concentric circles of expansion, and implement targeted ABM strategies to reach new accounts.

How to Design Scalable Customer Success Systems for Series A Companies

Priya Nain — Wed, 05 Mar 2025 12:49:34 GMT

Series A is a critical growth phase for startups. You've proven your concept, secured significant funding, and now face the exciting challenge of scaling rapidly. But with this growth comes a critical question: how will you maintain exceptional customer experiences while handling an expanding customer base?

How A Series A Company Should Build Its First ABM Playbooks

Priya Nain — Fri, 28 Feb 2025 12:30:00 GMT

If you're reading this, you're likely at that critical inflection point. Your Series A funding means you've proven you can sell, but your investors are already asking about your path to Series B.

Enterprise ABM Through the Looking Glass: From Vendor to Strategic Partner

Priya Nain — Mon, 24 Feb 2025 14:00:00 GMT

Enterprise buyers don't wake up thinking about your carefully crafted pain points. Somewhere between their morning coffee and evening calls, they're calculating the cost of inaction, weighing the risks of disruption, and envisioning their company's future in an increasingly unpredictable market.

ABM vs Outbound Sales: A Comprehensive Guide for SaaS Companies

Tony Steen — Fri, 21 Feb 2025 16:33:35 GMT

Do you want to know the real difference between Account-Based Marketing (ABM) and Outbound Sales? You're not alone. Many of our clients come to us a little confused about ABM vs Outbound Sales.

The Evolution of Ideal Customer Profiles: From Startups to Enterprise ABM

Joshua Waldman — Fri, 21 Feb 2025 16:33:23 GMT

You've landed your first few enterprise deals, but scaling that success feels like catching lightning in a bottle. What worked for your startup-focused ICP isn't cutting it anymore, and those hard-won enterprise wins are starting to look more like lucky breaks than repeatable victories.

What is the Risk of Ignoring ABM for Series A Companies?

Priya Nain — Fri, 14 Feb 2025 13:00:00 GMT

Early market wins are powerful proof points for your business model. But as your Series A company grows, transforming these individual successes into systematic revenue becomes increasingly critical. Yet many post-product market fit companies overlook Account-Based Marketing (ABM) as their key to systematic growth.

What Series B Investors Really Look for in Growth Stories

Priya Nain — Fri, 31 Jan 2025 15:30:00 GMT

Take the typical Series A company with a few impressive logos. On the surface, everything looks promising: good logos, growing deal sizes, and a clear sales-led appetite for the product. But dig a little deeper, and you'll often find these wins required herculean efforts from your scrappy sales team. The CEO worked their network, personally shepherded deals through procurement, or leveraged their industry reputation to open doors.

Market Saturation Is Crushing Your Sales Velocity - More Leads Aren’t the Answer

Tony Steen — Thu, 30 Jan 2025 11:23:44 GMT

By Tony Steen