Discussing Startups & Entrepreneurship with Author Stephen Key - IPWatchdog.com | Patents & Intellectual Property Law https://ipwatchdog.com/2012/11/14/discussing-startups-entrepreneurship-with-author-stephen-key/ Trusted on intellectual property law. News and commentary on patents, innovation policy, trade secrets, copyrights and trademarks. Fri, 19 Aug 2016 21:18:36 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.7 Discussing Startups & Entrepreneurship with Author Stephen Key https://ipwatchdog.com/2012/11/14/discussing-startups-entrepreneurship-with-author-stephen-key/ https://ipwatchdog.com/2012/11/14/discussing-startups-entrepreneurship-with-author-stephen-key/#comments Wed, 14 Nov 2012 12:40:14 +0000 https://ipwatchdog.com/?p=29941 A lot of inventors and entrepreneurs might come up with an idea that solves a problem, but I’ve always took a different approach. I would let the market tell me what it’s looking for or what it needs or what’s missing. And I like to refer to it as looking for a sleeping dinosaur. By that I mean something that is old and tired. Don’t reinvent the wheel but come up with a small change in existing products. So number one, you’re guaranteed that there’s a market for it. And number two, the technology exists.

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