ANKEL ISHIKAWA

ad:tech worldwide

noreply@blogger.com (Ankel Ishikawa) — Tue, 29 Jan 2013 18:26:00 +0000

Where do you go to learn and experience more about the advertising industry?

ad:tech is the perfect market place for digital marketing and technology entrepreneurs, brands, and start-up agencies, publishers and service providers wishing to grow their business, find out about new products, network with digital marketers and even investment opportunities from all over the world. It offers conferences, workshops, panels, and keynote presentations involving professionals in the advertising and digital marketing industries. This year from march through october, ad:tech will open its doors in ten different locations around the world including ; Bangalore, Beijing, London, Melbourne, New Delhi, New York, San Francisco, Singapore, Sydney and Tokyo. Some of the past keynote speakers were from companies such as Gap Inc, Uniliver, Yahoo, Adobe, Microsoft, and Facebook. ad:tech promises participants the opportunity to interact with more than 250 exhibitors, network and build communities with more than 10,000 people passionate about the industry exchanging ideas and contributing to the industry trends and initiatives. Passes fee range from $100 – 1,695 depending on the date of purchase and desired exhibits, workshops and panels.

"ad:tech is the most inspiring digital marketing forum I've found. It's an efficient way of keeping current, networking with premier practitioners, and spawning ideas"- Mike Amour, Chairman & CEO, Grey Global Group.

ad:tech surely gives you the opportunity to interact and learn from the most innovative professional in the industry allowing you to gain valuable connections that can bring your business to the next level. I will definitely attend one of these conferences to gain knowledge and build my network opportunities. Everyone interested in the advertising and marketing place should definitely check this conference and exhibition out.

For more information about its awesome event visit its official website:

ad:tech

And for more digital marketing events visit:

DMG: Events

Here is an ad:tech San Francisco 2012 YouTube Channel for an insight of some keynotes presentations:

ad:tech San Francisco 2012

Business Plan | Final Project

noreply@blogger.com (Ankel Ishikawa) — Sun, 27 Jan 2013 22:18:00 +0000

Course Director | Bill Thompson

COURSE EXPERIENCE:

・Assembled and Wrote Executive Summary and Completed Business Plan

・Developed and Created Business Financial Sheets

・Understanding Income Statement, Balance Sheets, Cash Flow, Taxes, Start-up 　Costs and Financing

・Identified Business Financing Opportunities In the U.S.A and Japan

・Developed Business Elevator Pitch

・Created and Designed Business Plan Presentation

・Conducted Business Presentation

PROJECTS:

FINAL BUSINESS PLAN

Business Plan Development

noreply@blogger.com (Ankel Ishikawa) — Sun, 27 Jan 2013 20:51:00 +0000

Course Director | Michael Koch

COURSE EXPERIENCE:

・Researched and Recognized Advertising Industry Trends and Profitability

・Identified Business Target Market and Competitors

・Develop Business Differentiation Strategy

・Developed Business Venture

・Developed Marketing Plan and Sales Strategy

・Developed Effective Management Team and Organizational Structure

・Built and Organized Business Plan Budget and Timeline

・Created and Developed Efficient Business Opportunity to Attract Investors

・Understanding of Business Financial Forms

・Evaluated Business Plan Expert Opinions: Shark Tank | Barbara Corcoran and Daymond John

PROJECTS:

Business Plan Research Included :

・Company Description

・Industry Analysis and Trends

・Target Market

・Competition

・Marketing Plan and Sales Strategy

・Operations and Technology

・Management and Organizations

・Company Financials

Business Plan

Digital Marketing

noreply@blogger.com (Ankel Ishikawa) — Sun, 27 Jan 2013 20:50:00 +0000

Course Director | Kristen Lamm

COURSE EXPERIENCE:

・Understanding of Digital Fundamentals, E-Commerce, Digital Marketing and Advertising, Search Marketing, Digital Promotion, Social Media Marketing, Digital PR and Web Analytics and Measurement.

・Developed Advertising Campaigns for Three Products

・Built Effective Business Marketing Campaign Meeting Business Goals and Objectives

・Incorporated Current and Emerging Mobile Technologies into Digital Marketing Efforts.

・Conducted Business Competitor Research and Identified Competitive Advantage

・Tracked and Analyzed Web Metrics to Properly Manage DIgital Campaings

・Targeted Customers for Digital Advertising and Promotional Efforts

・Conducted Marketing Strategy Presentation

SOFTWARE:

ILLUSTRATOR/ PHOTOSHOP

KEYNOTE

ONLINE TOOLS:

Google's Adplanner, Adwords, Analytics, Adsense, and Admob

PROJECT:

Developed Marketing Strategy

Entertainment Media Publishing and Distribution

noreply@blogger.com (Ankel Ishikawa) — Sun, 27 Jan 2013 20:48:00 +0000

Course Director | Kim Craft

COURSE EXPERIENCE:

・Understanding of Industry Agents for Creative Content

・Drafted Effective Pitch and Query Letters

・Created Artist Press Kit

・Developed a Self-Publishing and Distribution for Creative Content

・Researched and Analyzed Print and Distribution on Demand Options

・Understanding the Terminologies of Contracts and Licensing Agreement

・Identified Online Manufacturing and Distribution Channels

・Created an Artist Marketing and Promotion Campaign

PROJECTS:

Business Strategy Development

Mission Statement
Executive Summary
Company Description
Product
Manufacturing Strategy
Distribution Strategy
Marketing and Promotion Strategy

Artist Press Kit

Entertainment Industry Current Event Presentation

BOOK:

Entertainment Media Publishing and Distribution by Kim Craft

Advanced Entertainment Law

noreply@blogger.com (Ankel Ishikawa) — Sun, 27 Jan 2013 20:47:00 +0000

Course Director | Cassi Willard

COURSE EXPERIENCE:

・Identified Legal Liabilities in the Entertainment Industry and Created Risk Management

・Understanding of Entertainment Law and Legal Terminologies

・Reviewed Entertainment Contract Terms and Laws

・Drafted Forms Required to Register a Business and Intellectual Property

・Understanding Artist Management and Advertising Regulations

・Researched Case Law Entertainment Industry Impact Case Law

・Analyzed Music Sampling Infringement Case

・Reviewed Music Industry Legal Contract

PROJECTS:

Event Legal Liabilities and Risk Management

Law Case : Music Industry Infringement

BOOKS:

The Permission Seeker's Guide Through

The Legal Jungle

by Joy R. Butler

Cyber Law: A legal arsenal for online business

by Brett J. Trout

Product and Artist Management

noreply@blogger.com (Ankel Ishikawa) — Sun, 27 Jan 2013 20:44:00 +0000

Course Director | Kate Hartig

COURSE EXPERIENCE:

・Developed Strategic Vision, Goals, Objectives and Planning Principles

・Reviewed Entertainment Contracts, Trademarks, Copyrights and Releases

・Learned How to Secure Deals

・Understanding of Merchandising, Commercials and Sponsorships

・Understanding the Role of the Artist and Product Manager

・Oversaw Budgeting and Financial Implications

・Developed Strategy for Product Investment Proposal

・Organized and Planned Live Event | Artist Overseas Tour

・Conducted Live Event and Product Pitch Presentations

PROJECTS:

Artist Live Event Planning

Product Development

BOOKS:

The Business of Artist Management

by Xavier M. Frascogne, Jr. | H. Lee Hetherington

Negotiation and Deal-Making

noreply@blogger.com (Ankel Ishikawa) — Sun, 27 Jan 2013 20:43:00 +0000

Course Director | Christy Foley

COURSE EXPERIENCE:

・Developed BATNA

・Understanding Negotiation Stages and Techniques in the Entertainment Industry

・Conducted Negotiations Focusing on Mutual Benefits

・Negotiated Entertainment Business Contracts

・Utilized 5 Core Emotional Concerns: Appreciation, Affiliation, Autonomy, Status & Role

・Drafted Entertainment Industry Contracts

・Conducted Interview with Entertainment Industry Professional
| Advertising Agency CEO

・Developed Professional Presence

PROJECT:

Deals and Negotiation in the Entertainment Industry

BOOKS:

Getting to Yes

by Roger Fisher | William Ury | Bruce Patton

Beyond Reason

by Roger Fisher | Daniel Sharpiro

Entertainment Business Finance

noreply@blogger.com (Ankel Ishikawa) — Sun, 27 Jan 2013 20:40:00 +0000

Course Director | David Wolfe

COURSE EXPERIENCE:

・Understanding Financial Statement, Capital Budgeting, Investment Strategies and Working Capital Management

・Identified Revenue Streams for Business

・Understanding Financial Reports and Analytic Tools to Monitor and Improve Business Profitability

・Developed Strategy to Find Investors for Business

・Developed and Created Financial Management and Planning

・Conducted Informational Interview : Wells Fargo | Manager

・Conducted Business Competition Research

PROJECTS:

Business Financial Sheet

BOOKS:

Entrepreneurial Finance

by Philip J. Adelman | Alan M. Marks

Rich Dad Poor Dad

by Robert T. Kiyosaki

Business Storytelling and Brand Development

noreply@blogger.com (Ankel Ishikawa) — Sun, 27 Jan 2013 20:35:00 +0000

Course Director: Ken Degilio

COURSE EXPERIENCE:

・Conducted Market Research in the Advertising Industry

・Created and Developed Personal Brand Strategy

・Conducted Research on Marketing Trends in the Advertising Industry

・Analyzed Primary and Secondary Research

・Created a Buyer Persona Profile Based on Market Research

・Created and Developed Business S.W.A.T Marketing Goal and Strategic Marketing Promotion

・Understanding of Business Storytelling and Brand Management

・Developed Brand Identity and Designed Logo

PROJECTS:

Brand Identity Guide

Personal Brand Strategy & CEO Story

Integrated Marketing Communication Strategy

LOGO DEVELOPMENT:

SOFTWARE:

Illustrator / Photoshop

iMovie

Keynote

BOOKS:

The 22 Immutable Laws of Branding

by Al Ries | Laura Ries

The Brand Gap

by Marty Neumeier

Project and Team Management

noreply@blogger.com (Ankel Ishikawa) — Sun, 27 Jan 2013 19:21:00 +0000

Course Director | Annie Roun

COURSE EXPERIENCE:

・Learned Principles of Project Management

・Created Project Management Plan for Charity Event

・Managed Project Lifecycle

・Plan Scheduled and Budgeted Project

・Understanding the Stages of Team Development

・Identify Event Risks and Management

・Monitored and Managed Team Members

・Complied with Client's Policies and Procedures

・Developed PEST and SWOT Analysis

・Conducted Charity Event Team Presentation

SOFTWARE:

Google Docs

Keynote

Adobe Illustrator

PROJECTS:

Boys & Girls Event Proposal

BOOKS:

Project Management

by Mc Graw Hill

Executive Leadership

noreply@blogger.com (Ankel Ishikawa) — Sun, 27 Jan 2013 19:20:00 +0000

Course Director | Steve Adkins

COURSE EXPERIENCE:

・Identified Leadership Traits: Vision, Integrity, Attitude, Influence and Creating Positive Change

・Applied Leadership Concept to Real-World Activities

・Utilized Critical Thinking Skills

・Understanding of Staff Development and Problem Solving

・Conducted Leadership Research in the Entertainment Industry | Beyonce & Walt Disney

・Drafted a Leadership Self-Assesment

PROJECTS:

Entertainment Industry Leadership

BOOKS:

The 48 Laws of Power

by Robert Greene

Developing the Leader within you

by John C.Maxwell

Media Literacy & Research Methodologies

noreply@blogger.com (Ankel Ishikawa) — Sun, 27 Jan 2013 18:59:00 +0000

Course Director | Brian Rapp

COURSE EXPERIENCE:

・Understanding Internet Marketing Tactics

・Understanding and Identifying Competitive Differentiation

・Developed Strong Research Skills

・Understanding of Trends within the Advertising Industry

・Developed Professional Learning Networks

・Created a Professional and Effective Online Presence

・Researched International Marketing Strategies

ONLINE TOOLS:

LINKEDIN / GOOGLE HANGOUT / VIMEO / RSS / Twitter

SOFTWARE:

iMovie

Garageband

Keynote

PROJECTS:

INTERNATIONAL MARKET RESEARCH

Photography

noreply@blogger.com (Ankel Ishikawa) — Sun, 27 Jan 2013 07:02:00 +0000

Mt.Fuji

Shibuya, Tokyo

Asuke, Nagoya

Nagoya Station

Nagoya Centrair

Fukui

South by Southwest at Full Sail University

noreply@blogger.com (Ankel Ishikawa) — Thu, 19 Jul 2012 01:30:00 +0000

Had the wonderful opportunity to attend presentation of guest speakers; South by Southwest event production and manager, Gene Butler and Full Sail Entertainment Business Online grad and SXSW volunteer and Intern Coordinator, Lizzie Brenner at Full Sail University.