ISITE Insight

Confab12: 23 Takeaways from a Self-Proclaimed Newbie

Katie Del Angel — Thu, 17 May 2012 04:00:00 +0000

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Confab2012: 23 Takeaways

If you haven’t been tracking the Twittersphere of content savants and strategy evangelists this week, you might’ve missed the explosive firehose of information coming from Confab, the Content Strategy Conference.

To be honest, I’d nearly forgotten there even was a world outside the walls and social streams surrounding Confab these past three days. THAT is how monumental the experience was.

SolarWorld Americas

ISITE Design — Fri, 04 May 2012 14:31:05 +0000

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SolarWorld Americas increases conversion by 200% with audience segmentation and geo-targeted landing pages

SolarWorld Americas is the largest manufacturer of solar panels in the U.S providing solar energy solutions to both consumers and businesses. SolarWorld partnered with ISITE Design to improve the performance of its website with landing page optimization and multivariate testing.

Uncharted Territory: Carving a path to innovation

Sydney Wood — Mon, 30 Apr 2012 14:15:55 +0000

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Uncharted Territory: Carving a path to innovation

Last Saturday, I attended TEDx Portland, which took place in the beautiful Gerding Theater to a sold out crowd of 650. In honor of Lewis and Clark’s transcontinental journey in 1804, the event’s speakers celebrated the “Uncharted Territory” theme by sharing stories of their own journeys .

Pairing Passion: Getting Started with the Analysis Exchange

Allen Tyler — Thu, 26 Apr 2012 15:05:09 +0000

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Getting Started with the Analysis Exchange

I just received confirmation that I am about to start my first project with the Analysis Exchange. Haven't heard of it yet? You will. Read on.

Let the Adventure Begin

ISITE Design — Tue, 24 Apr 2012 21:41:12 +0000

Columbia's GPS-PAL Launches

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Columbia Sportswear's GPS PAL Launches

ISITE Design partnered with Columbia Sportswear to create and launch the GPS Portable Activity Log (GPS Pal), a new mobile application available for both iPhone and Android.

GPS Pal helps people track and preserve outdoor adventures by capturing GPS data, photos, videos and notes. Users can organize their adventure data into a journal which is automatically synched to the web so that it can be saved and shared. The application also tracks trip details such as distance, elevation and overall speed.

Customer-Created Experience Drawings: The Great Deciphering

Barbara Holmes — Tue, 17 Apr 2012 19:50:59 +0000

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Over the past year we’ve been focusing heavily on helping our clients compete more effectively in the digital landscape through a deep understanding of their customers’ experience for a given situation. At conferences and on our blog, we’ve described what a customer journey is and how a company might use one.

Improving Health, Disrupting Healthcare

Guy Bourgault — Fri, 13 Apr 2012 20:05:31 +0000

The rapidly evolving intersection of healthcare and experience design

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Improving Health, Disrupting Healthcare

The intersection of healthcare and design is a rapidly evolving space. Personal health devices and the vast amounts of data they collect and transmit are breaking down the walls between provider, physician, and patient. I recently took a trip out to Boston to check out some perspectives on the changing landscape at the Healthcare Experience Design Conference on March 26th.

Bridging the Gap & Building Digital Careers

Katie Del Angel — Mon, 09 Apr 2012 19:46:32 +0000

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Digital Strategist Dave Wieneke spoke at Suffolk University's Social Media Conference last week during Bridging the Gap - Building Digital Careers, sharing insights with students seeking to build their digital careers. Attended by digital dabblers and social media gurus alike, the conference offered a range of perspectives connecting social media and digital applications to real-world business strategy.

Check out Dave's presentation below:

The CMS Selection Myth

Jeff Cram — Fri, 06 Apr 2012 19:16:05 +0000

Why searching for the perfect CMS matters a lot less than you think it does

Feature on Insight Home Page?

The web content management system you select matters a lot less than you think it does. Yet, over and over we see organizations make the mistake of focusing on the technology first.

It’s easy to get overwhelmed with the hundreds of products available. They come in all shapes and sizes, ranging from complex enterprise platforms to nimble open source products. Given this sea of options, organizations rush to kick the tires, schedule demos and compare features in hopes of finding the perfect CMS.

Marketing Crashes Fenway Park's 100th Birthday Party

David Aponovich — Fri, 06 Apr 2012 04:00:00 +0000

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Marketing Crashes Fenway Park's 100th Birthday Party

(This article was originally published on the FastCompany Expert Blog.)

Step through the brick arches at Fenway Park and you turn back the clock to an era when men wore fedoras and watched a young, pudgy-faced Babe Ruth hit epic home runs for the Boston Red Sox.