ISL Web Marketing & Development

LinkedIn Company Pages – A valuable business tool

Wed, 16 Nov 2011 04:00:00 GMT

There are many different social media channels available to businesses for interacting with their communities. While it is often difficult for organizations to understand if or how they should start a Facebook page, YouTube Channel or Twitter feed, there should be no such hesitation for any corporation to set up and maintain a LinkedIn Company page.

Halifax’s Battle of the Corporate Bands

Wed, 16 Nov 2011 04:00:00 GMT

Members of Halifax’s corporate community play "Rock Star" to raise money for a great cause. Halifax’s top business executives are trading in their suit and ties to moonlight as rock stars for a night at the 6th annual Rock for Dimes fundraiser.

Top 6 things to think about when choosing an ECommerce Solution

Mon, 14 Nov 2011 04:00:00 GMT

Have you decided to take your business online? There are a few things you will need to take into consideration before you launch your eCommerce site.

Malcolm Fraser among Atlantic Finalists for the 2011 Ernst and Young Entrepreneur of the Year Awards

Fri, 30 Sep 2011 03:00:00 GMT

Malcolm Fraser was recently nominated for Entrepreneur of the Year (EOY) in the 2011 Ernst and Young awards for the Atlantic region.

Google Analytics – Events as Goals

Wed, 14 Sep 2011 03:00:00 GMT

Two fantastic (and previously separate) features of Google Analytics are ‘Event Tracking’ and ‘Goals’.

ISL - Building a New Future on Agricola St.

Wed, 22 Jun 2011 03:00:00 GMT

ISL web marketing and development is pleased to announce it has relocated its head office to 5777 West St. The newly constructed 3 1/2 story building on the corner of West and Agricola St. will be home to the company and its 30 employees.

What are QR Codes | Online Marketing Tactics

Tue, 19 Apr 2011 03:00:00 GMT

Quick Response (QR) codes are similar to the standard bar codes that we find on consumer products, except QR codes have the ability to contain much more information. QR codes were invented by Toyota subsidiary Denso-Wave in 1994 as a way of tracking parts in vehicle manufacturing. QR codes were designed using the Reed–Solomon error correction principal, which made them ideal for tracking assembly line processes since up to 30% of the code could be damaged and still read.

Social Media and SEO | Optimize Social Media for Search

Tue, 19 Apr 2011 03:00:00 GMT

Are you engaged in social media? Are you trying to boost your organic search rankings? Well you’ll be happy to hear that Bing and Google confirmed that links posted on Facebook and Twitter will help boost your website’s organic search ranking.

In-Page Analytics | Google Analytics Tracking

Wed, 08 Dec 2010 04:00:00 GMT

Google has made yet another enhancement to their analytic product which is making web stats that much easier to understand. Find out how In-Page Analytics can help you quickly investigate the click patterns on any page of a website.

2011 Halifax Business Awards Nominees

Wed, 17 Nov 2010 04:00:00 GMT

The Halifax Chamber of Commerce has named ISL as finalists for 2 Halifax Business Awards. The Awards, which recognize talent and success in the Halifax business community, were announced Monday, November 15th.

Website Content Writing and Image Selection Tips

Fri, 15 Oct 2010 03:00:00 GMT

Do you struggle with content creation for your website? Learn how to create quality content with these simple tips.

Avinash Kaushik's Emarketing Model | Business Objectives

Fri, 15 Oct 2010 03:00:00 GMT

Avinash Kaushik's model for measuring Emarketing success.

Social Media and Web Statistics | How do you Measure

Fri, 08 Oct 2010 03:00:00 GMT

How do you translate social media activity in to engagement statistics.

Stanfield’s “Guy in his Underwear” Campaign

Thu, 07 Oct 2010 03:00:00 GMT

Stanfield’s Ltd. launched “A Guy at Home in his Underwear” campaign today. Mark, a testicular cancer survivor, will live on camera for 25 days in his Stanfield’s underwear without leaving home.

2010 GACP Summit | Google Analytic Certified Professionals Conference

Wed, 29 Sep 2010 03:00:00 GMT

ISL recently sent two Google Analytics certified employees to the annual Google Analytic Certified Partner (GACP) Summit. Matt Madden, Emarketing Analyst, and Travis Musika, Senior Developer, both attended the three day training event at the Google campus in Mountain View, California. This is Matt’s recap of the event.

City of Saint John Launches New Website

Tue, 20 Jul 2010 03:00:00 GMT

The City of Saint John, New Brunswick has launched a new website

Halifax Web Marketing & Development Company one of Best Places to Work in Atlantic Canada

Fri, 18 Jun 2010 03:00:00 GMT

ISL has earned a spot as one of Progress magazine’s Top 30 Best Places to Work in Atlantic Canada. The annual list recognizes employers who make it a priority to create better workplaces for their employees.

PPC & SEO Together | Website Experience | Email Rules

Wed, 09 Jun 2010 03:00:00 GMT

The July issue of insite

Choosing a web company - why experience matters

Wed, 09 Jun 2010 03:00:00 GMT

When most people think about choosing a company to build their new website they think about design and coding, but what about the other areas of expertise?

Maximize Click-Through Opportunity Through SEO and PPC

Wed, 09 Jun 2010 03:00:00 GMT

Find out how to maximize your potential for click throughs with SEO and PPC.