Their values reflect those of a business started by a band of climbers and surfers, and the minimalist style they promoted. The approach we take towards product design demonstrates a bias for simplicity and utility.

At Patagonia, a love of wild and beautiful places demands participation in the fight to save them, and to help reverse the steep decline in the overall environmental health of our planet. Patagonia pulls environmental groups all over the world to work to help reverse the tide.

Islander's like2have.it

After graduating from college, Islanders owner, John, spent six months in Hawaii. Where he saw a t-shirt with the pig (aka Beach Bacon) on it.  When he came back, he and a friend decided to start Islanders.

 Figuring out a cool t-shirt design for the original Islanders store, John called a bunch of t-shirt shops in Hawaii and asked to send a sales rep to show their designs. Thinking how crazy is a surf shop to sell a t-shirt with a pig on it, John decided to add the pig design to the first ever Islanders tee… Beach Bacon is now over 30 years old and still kicking it!

Buy one and become a part of our “Islanders Pig Family”. Shop our Islanders Gear.

Heybo was born so that Scott can pass on to future generations what he enjoys the most: whether he's in the woods or 50 miles out in the ocean, when the sun breaks the horizon, that's what he lives for. He wants to be able to pass this on, and Heybo is the best way for him to do it. 

Salty Crew also reminisces on time before surfing was cool, they refer to it as the "golden age". A time when surfers were wild men and women, cast out from society, and probably by choice. 

These men and women found the sea better than the society they had been expelled from. So, they spent their lives out on the water. When the waves were flat, they fished or dove, and when the wind picked up, they sailed, but never left the water. Salty Crew claims that this attitude has left the surfing world, claiming that it's been lost somewhere along the way. 

They think surfing culture has left the beach and fizzled up and left to dry inland. Salty Crew exists for the people who still choose to lead a lifestyle supported by the ocean, those who choose to keep it Salty, who find their refuge in the sea.

Combs, a local from Northeast Florida who was known for catching the second Blue marlin ever and also founded the King Buster tournament, is good friends with one of the brand originators, Troy Hutto. Business didn't quite take off like they had hoped, so the two welcomed new partners: Combs and Richard Thompson for marketing; Roger combs for accounting and Erez Wolf for tech things. 

Things took off for them when The Combs brothers, who owned C & H Lure Company, started including free Salt Life decals with every shipped order. On top of that, they got the SKA Pro Division fishing tour wearing Salt Life clothing. During the events, they brought along Salt Life gear to the big trade shows. By then, the business had boomed.

David Powers, chief executive officer of Ugg's parent company, Deckers Outdoor Corp., said that its spring and summer collection had done particularly well this past year, and definitely wants to continue down this route for Ugg. The total net sales for Ugg rose 24.9% for the entire quarter. So, definitely be on the lookout for new sneakers to come. 

The new headquarters encompasses three buildings totaling $40,000 square feet on almost two acres of land. Staying in Kalihi was something that the company prioritized as it was looking for something much bigger to accommodate the company's growth. She wishes to stay within Kalihi because majority of it's employees live nearby and the company has a lot of employees who actually walk to work. She also added an employee shower to the headquarters, talk about a great company to work for. 

This is the biggest thing the company has done since their time at the Primo building in Kakaako.

Melin TECH is featured of Trans-Element-Capable-Headwear, which is designed to be used out in the elements. From sea to sky, desert sand to mountain snow, The Pineapple all the way to Big Apple and everywhere in between. 

They pay special attention in their products and it's clear, and one noticable aspect is their pricing. 

Creatures has prided themselves in creating the thinnest Surfboard Traction Pads on the market for as long as some people can remember now. Back in the day when Taj Burrow surfed for Creatures, he was at the warehouse and said he needed a few new Traction Pads. Taj was shortly after seen picking out some Creatures of Leisure Traction Pads and tossing others to the side. On the outside, all of the pads looked similar, so Taj was asked why he was only keeping some and tossing others to the side. Taj responded that he wanted the thinnest pad possible, because it makes him feel his surfboard better. 

Carve just released this past June 6 new Carve eyewear styles while occasionally hosting surf competition that have $30,000 in prizes and giveaways.

Carve is setting its sights on building a team to complement it's range of eyewear now. They have team riders like Clay Marzo, Sunny Garcia, Adam Robertson and Trent Munro flying the Carve flag on the world state with other local chargers and young guns from different ranges of sports to help build the brand from the bottom up!

The items are made of 100% Turkish cotton and have entered the market of big retailers with Urban Outfitters, Free people and Anthropologie. 

The co-founders met at San Diego State University.They quit their first corporate jobs and moved in together to a two-bedroom apartment. They ate rice and beans everyday and took Uber everywhere after selling their cars to survive. 

Sand Cloud's core is giving back to marine life. They donate 10% of net profits to their nonprofit partners. One of their main nonprofit partners is Pacific Marine Mammal Center. 

The founders claim that they are huge fans of Shark Tank and it had always been their dream to make it on, and watched every episode up until they finally made it on. They had continuously applied since the beginning of the show. Now that they have become a great success, they plan to make a huge difference with the marine life. They want toe expand by becoming a global brand that helps to influence the way our oceans are taken care of. They are going to keep releasing high quality products that their ambassadors will love. Keep an eye out for amazing water bottles, tapestries and blankets.

They began selling their designs while they also began to investigate quality of fabrics. During this time, they came up with an even better idea: to build t-shirts from the yarn stage and create quality garments from the ground up. A professor, Walter Morales, helped them to refine their business plan for this idea. The pair could not find any capital or backers, so Matthew put down a good bit of h is personal savings and got access to a credit line from the bank using the equity of his house. 

For the first year, Matthew reports that no one thought the idea would work. He said that everyone thought that the market was already dominated by the old guard (Izod, Lacoste and Brooks Brothers) or even saturated by the lower-end, mass-market guys. Now they claim to focus on careful control of brand identity as they expand their footprint, and plan to spend around 10% of their revenues on print and digital advertising in the coming year.

In 2015, OTIS claims that it was their breakout year. After two years within the U.S. market, customers have become familiar with their scratch resistant mineral glass lenses. OTIS experienced a strong year internationally as a whole. The Australian business has grown steadily ever since it launched in 2000, but in recent years it has seen the largest growth since the beginning. 

They only make premium eyewear with high quality, distortion free, mineral glass lenses. OTIS was established to provide unique points of difference with the eyewear market: a premium product that transcends the boundaries between fashion and technical excellence, like the use of mineral glass in every model they make. 

Andy Stepanian, who co-founded Howler Brothers with Heard and Mason Brent, explains that the company started with some sketches that Chaser Heard was working on for another clothing company. He further explains that Chase is a really talented graphic artist and did a lot of painting and illustrating on the side during the height of their band years together. Chase is originally from Florida, so a lot of his designs have a coastal vibe to them. When Chase showed the designs to Andy, it sparked the idea for Howler Brothers. 

All three of the founders for Howler Brothers met in the fourth grade. Being friends for life, they attended college together at the University of Virginia, where they absorbed the business skills that allowed them to successfully run a clothing company by day while continuing to tour and play music together by night. Despite that their clothing brand has been an overnight success, the three founders are adamant on continuing their band and tours, claiming that it's very much a real thing and is not going away any time soon.

Thanks to Huk, Brad's able to continue to go fishind despite his high risk for skin cancer because the brand offers stylish long sleeves. short sleeves, bottoms, foul weather, and performance styles of clothing. The shirts are also incredibly lightweight, with SPF protection, and designed to keep you cool while fishing on hot days. 

Huk Gear has been around for a few years now, and with experience under their belt, they've established their own fishing show on the Sportsman Channel. They have grown to be own as a top brand fishing apparel.

Jim Harris, the CEO of Olukai, says that Roark Revival's approach to storytelling aligns with Olukai's commitment to delivering the best-in-class experiences to retail partners and consumers. Hitzel, CEO of Roark Revival, also comments that he is extrememly excited about the opportunity with Olukai's investment and partnership to grow in the right way. 

These bags are ideal for climbing, work, a health club or even being out and about. Their distinctive characteristics are their flexible rope straps that sit perfectly over the shoulder and over the back just like messenger bags. Many people claim that the bags are good for keeping things organized, especially for people who need to keep their hands free, such as rock climbers. They do however make stylish bags for everyday use, which have the main component for large items like clothing and groceries. Then there's the smaller, padded external pockets for cell phones, purse or keys.

The messenger styling of the rope straps is one of the many reasons that the bags are extremely popular, because its users like that the straps stay round the shoulder that makes the bags comfortable, therefore making it a far more convenient option when compared to other handbags or a big rucksack. 

They both surf, fish and lie on the beach, living the salt life. They both got the tattoos and then got some stickers and they reported that people kept asking for things, and it took off from there. They initially invested about $80,000 in their company, with about $30,000 going towards promotional and office expenses and the rest was for merchandise to sell from their internet site, local surf shops and a small booth in Neptune Beach Outlet Mall. 

The company now has a surf team, and has landed endorsements from professional surfers and band members of Jacksonville's Limp Bizkit and alternative rockers Evan Essence. Hutto nor Moore plans to quit their day jobs as contractors, but both of them want to continue to grow the company as they have in the last year - by gut instinct, and not a business plan. 

Costa recently decided that they didn't like the carbon footprint they were leaving on the earth and moved on to design a new, more sustainable trade show booth with reclaimed wood. The brand did this by finding a 100-year-old horse and hay barn in Glen Easton, WV, that was scheduled to be torn down, and sent in a team of carpenters to dismantle the barn, board by board, over the course of two days. Because they remodeled old wood and old furniture, they claim people are more comfortable and at home when they come. 

Costa said that they cost to recycle and transport reclaimed wood was higher than wood sourced directly from a lumber yard, but the environmental impact was much lower, so that brought the company in line with its earth-friendly goals. The booth's history also serves as a great conversation starter. The Carmichael Barn, named after a family who owned the land, was originally constructed in 1910. The grandchildren of the man who originally built this barn still lived on the property and planned to use the barn's foundation for their new home, but they were really happy that it would be reused and not just torn down and thrown away.

In 2010, the  owners decided that they would do something to change that, and brainstormed for lighter, more versatile, better performing belts. They didn't enjoy wearing uncomfortable leather belts while enjoying hobbies like snowboarding, skiing, skating and hitting the beach.  They decided to use fishing wader belts as the original template for constructing a new performance-centered material belt. Within that same year, Arcade Belts was born. 

Now, their products are organized by those who travel (meaning you can wear the belts through airport security without having to take them off, and you can also wash them right along with your pants) and for those who are living actively in general. 

We'll also be seeing techy stretch knit with no laces. Brands like Vans, Clarks, Nike and Adidas will begin coming out with performance tennis shoes that feature elastic or strapless shoes. Lebron James was recently seen with strapless tennis shoes, and now companies are catching on to the trend that will be huge come fall 2017.

We are offering Adidas Outdoors and Danner boots to our customers that provide that casual hiking athletic boot look.