Inside Self-Storage Articles

Getting Your Self-Storage Website Noticed: SEO, SEM and Third-Party Referrals

Fri, 20 Nov 2009 12:19:19 PDT

Over the last 15 years, the Internet has changed the way we do just about everything, and what we’ve seen so far is just the beginning. Self-storage operators are catching on to the importance of the Internet, and most have some kind of Web presence. Some declare that as many ...(898 words)

Using Coupons: Customer Referral and Incentive Programs for Self-Storage

Wed, 18 Nov 2009 00:00:00 PDT

In these times of economic upheaval, it’s more important than ever for a self-storage manager to make good use of his time. When it comes to marketing, what better, faster way is there to promote your facility than to enlist the help of your current and former customers?When using a ...(1348 words)

Understanding SEO: Tips for Ranking High in Self-Storage Web Searches

Mon, 16 Nov 2009 11:50:25 PDT

Most self-storage owners understand the importance of the Internet to their marketing efforts, and most have websites for their facilities. But very few take full advantage of the power of the Web. Those who don’t are losing customers to their larger competitors who do. Self-storage owners understand the No. 1 ...(857 words)

South Africa Self-Storage: Changing With the Global Ecnonomy

Sat, 14 Nov 2009 00:00:00 PDT

While listed property in the United States and United Kingdom has been among the worst hit by the global credit and liquidity crisis, the South African property market has managed to reasonably weather the financial storm. The main reasons are the local commercial-property market was not supported by securitized loans ...(1030 words)

Self-Storage Financing: Facing the Break Point and Predictions for 2010

Thu, 12 Nov 2009 11:22:37 PDT

Much has changed in our economy and financial market in the past year. While there were some positive developments over the past 12 months, bad news still lingers on many fronts. The “other shoe” is now dropping: commercial real estate. Declining property values, coupled with limited access and viability of ...(1537 words)

Self-Storage in the Western States: Real Estate Snapshot

Tue, 10 Nov 2009 00:00:00 PDT

I recently assembled a roundtable of real estate experts to discuss the state of self-storage in the Western United States. I asked them to comment on their local markets and share their predictions for future performance. Joining us in the discussion are: Richard Arnold, Argus Northwest Real Estate, Hillsboro, Ore.Marc Handley, ...(1745 words)

Self-Storage in Japan: Opportunities Exist in a Country Thirsty for Space

Sun, 08 Nov 2009 07:26:57 PDT

The availability of information via the media and Internet is rapidly changing Japanese culture, with Americans having a large influence. Japan’s residents dream and long for space and privacy similar to what people in Australia, Canada and the United States and other countries enjoy. There is a large opportunity to ...(907 words)

Building and Marketing a Successful Self-Storage Website

Fri, 06 Nov 2009 00:00:00 PDT

When it comes to creating a successful self-storage website, there is good news and bad. Let’s start with the good news: Websites and Internet marketing are a fraction of the cost of traditional marketing. They allow you to capture as many tenants as possible for the lowest possible cost per ...(1024 words)

Self-Storage Thoughts: Getting Beyond Survival in 2010

Wed, 04 Nov 2009 09:12:20 PDT

Is 2010 is the beginning of a new decade or the end of the last? Regardless of your perspective, a new year has started with new budgets, goals and objectives. Yet despite this beginning, there still seems to be a prevailing attitude of survival. From owners facing the refinancing hurdle ...(1015 words)

Self-Storage Blossoms in Panama City: A Brazilian Company Finds Success

Mon, 02 Nov 2009 00:00:00 PDT

When I first visited Panama, I was ready to hike exotic tropical rainforests, visit historical sites and, of course, see the Panama Canal. I wasn’t expecting to find a U.S.-style capital city with modern architecture and first-class infrastructure. In fact, Panama largely resembles South Beach, Fla., with its shopping centers, ...(830 words)