It's a blog's life

A Checklist for 2012 Content Marketing Plans

2012-01-24T23:32:00.000+05:30

Here’s a checklist for reviewing your 2011 content marketing results so you can know where to spend your time and energy in 2012:

A Checklist for 2012 Content Marketing Plans

Top 10 "Ego" Blogs: Get Inspired, Write Better

2011-09-13T14:34:00.000+05:30

Read these big names in the blogosphere to learn the ways they write and include their personalities.These blogs are completely different, in various fields of expertise. But they are all strong personalities.

Continue reading this post here: Top 10 "Ego" Blogs: Get Inspired, Write Better

7 Principles of Pitching Articles

2011-09-12T16:53:00.001+05:30

You've thought of an interesting angle on a political or social issue you don't see discussed anywhere else. You have access to an expert who you believe would be a good subject for a timely interview, or you know an up-and-coming entrepreneur you think people will pay attention to.

You know what you want to write, and you're ready to do it — and you could simply post it on your own blog, but, hey, why not get paid for it and be guaranteed a sizable audience? It's time to prepare a pitch.

A pitch, known in book publishing as a query letter, is an overture to a print or online publication about an article, essay, or review you'd like it to publish. An effective pitch gets considered; an ineffective one doesn't. Fortunately, there are some proven strategies for making sure your pitch is of the former variety:

1. Pitch to the.....

Continue reading the original Post at Daily Writing Tips : 7 Principles of Pitching Articles

DailyWritingTips is offering an excellent Basic English Grammar ebook.

7 Writing Tips to Connect Emotionally with Readers

2011-07-09T20:55:00.000+05:30

How do you create an emotional connection with your readers? More importantly, how do you get them so inspired they want to take action, like join your list, opt-in, comment, or buy something? Here are some psychological secrets to keep in mind.

Continue to read here: 7 Writing Tips to Connect Emotionally with Readers

How to Make Content More Engaging: 10 Tips

2011-06-14T12:54:00.000+05:30

“How do you make content more engaging?” This is an important post to read for anyone blogging and posting content to connect with readers.

15 Tips to Stop Facebook & Email Hackers Ruining Your Life

2011-06-02T10:02:00.001+05:30

This one is a fabulous post by Blog Tyrant

When your Facebook, blog, email or bank accounts get hacked, it can ruin your life.

Blog Tyrant generously offers tips on how you can prevent this.

Read the post at 15 Tips to Stop Facebook & Email Hackers Ruining Your Life

Vidya Sury
Freelance Writer and Professional Blogger

Twitter @vidyasury

If it feels good, do it!

Why You Should Be Happy Before You Blog

2011-05-26T13:54:00.000+05:30

You know how your smile is written all over your face? Your emotions are imbedded in your words and how you write.

Just like when you walk into a restaurant, the waiter immediately communicates without saying one word what your service experience might be like, the opening phrases of your blog or website are going to speak volumes about how you are thinking and what you are feeling.

Continue reading at: Why You Should Be Happy Before You Blog

Is Your White Paper a Sales Pitch in Disguise?

2011-04-05T20:25:00.000+05:30

When was the last time you read a white paper that added real value to your research process? I’m racking my brain and finding it quite difficult to come up with any good examples.

More often than not, today’s white papers are really just masked sales pitches, too long to keep the attention of today’s buyer. They aren’t engaging the customer and are therefore not serving much of a purpose. So, now what?

Continue reading Is your white paper a sales pitch in disguise

Marketing with Videos: What’s Wrong with the Script?

2011-03-31T08:04:00.000+05:30

Some videos are great to watch, even if you’re not interested in what they’re selling. But others…OMG, it’s just sad.

The iMotionVideo service allows businesses to write and submit their video scripts, then they format and use actors or voice-overs to turn your script into great video commercials.
But many people aren’t clear in writing their marketing messages, confuse features with benefits, speak in jargon, and assume their viewers know what they know.

Read on here...

How to Connect Your Blog to Facebook Automatically

2011-02-19T16:33:00.000+05:30

Automatically linking your blog posts to Facebook, Twitter, and Linkedin can get you some great publicity and traffic but it can be challenging to figure out how to make it all work. Fortunately you have a couple of different options for each one.

Here is the quick tutorial

Connect Your Blog to Facebook Automatically

4 Reasons to NOT Write Your Own business blog

2011-02-08T13:55:00.000+05:30

You’re swamped.

You barely have time to scan the headlines of your favorite news feeds. Probably the only reason you clicked on this article was to check out whether it might provide instant value to you. Can this article save you time and/or money and/or hassle?

Hopefully, it can. And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online.

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. If you are guilty of this practice, stop it. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing.

Not convinced? Consider these four arguments....

Content Marketing with Stories: Better than Facts

2011-01-12T15:16:00.000+05:30

Good stories are what make a blog interesting and fun to read. More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts.

Read more at: Content Marketing with Stories: Better than Facts

Blogging tip - Links

2011-01-10T13:51:00.001+05:30

Don't forget to add links to your posts.

One of the best things that you can do to improve your posts' ranking with search engines is to add links to pages that contain content about relevant topics. Adding links from keywords to relevant pages on the site is a good way to create a relationship between the two pages that search engines can crawl. This will help your blog posts improve their search engine rankings, and thus, your audience.

Vidya Sury

If it feels good, do it!

How's Your Ezine?

2011-01-06T14:11:00.000+05:30

You may be doing all the right content marketing things (e-newsletter, blog, articles, etc.) and still not get good results (get found, get known, get clients!) If all you’re doing is publishing good information, without personality, without offers, what’s the point?

No new clients, no new sign-ups!

This would be a good time to check your own e-newsletter for opportunities for improvement.

Could it be the article is too long?
Could it be I don’t know how to sell myself with my newsletter?
Could it be that I don’t choose the right article for my clients (they are small business owners and at time managers in various companies)?
Could it be that many people check their emails on their phone and do not have time to read my newsletters?

Ok. Here's what you might need to do to improve.

Read on: E-Newsletter Review: How's Your Ezine?

Merry Christmas!

2010-12-24T21:03:00.001+05:30

May the holidays be filled with fun,
laughter, health and happiness!

Love and Peace!

Vidya Sury

3 Online Marketing Tasks: Get Found, Get Known, Get Clients

2010-12-17T18:21:00.000+05:30

How do you check your online marketing to see where it’s working, where it needs improvement?

Here’s a quick and easy end-of-year check up for your business. This always helps see where you need to spend energy and time to improve next year’s results.

Look at your marketing tasks as having 3 purposes:

Continue reading at: 3 Online Marketing Tasks: Get Found, Get Known, Get Clients

Content Marketing Challenge: What to Write?

2010-12-15T17:23:00.000+05:30

A survey of more than 1,000 businesses this past Spring found that “producing engaging content” is the top challenge for people charged with marketing. The Content Marketing Institute published these results. When 36% of marketers struggle with producing engaging content and another 21% with coming up with enough engaging content, well over half of content marketing challenges involves what to say or write.

Continue reading here: Content Marketing Challenge: What to Write?

Content Marketing Tasks: Practice Makes Progress

2010-12-14T14:20:00.000+05:30

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Persistence has been touted by poets for a reason....

Continue reading....Content Marketing Tasks: Practice Makes Progress

Content Marketing Tips to Get More "Juice"

2010-12-10T13:23:00.000+05:30

Here are some content marketing tips to save you time and energy while getting more visibility on the Web.

Content Marketing Tips to Get More "Juice"

Neuromarketing and How Content Marketing Works

2010-11-25T15:22:00.000+05:30

What are 3 ways to frustrated your reader’s brains?

Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications.

Neuromarketing and How Content Marketing Works

Continue reading here.

Content Marketing to the Female Brain

2010-11-12T23:01:00.001+05:30

Oops - thought I had posted this earlier.

Content Marketing to the Female Brain

Content Marketing to the Male Brain

2010-11-12T08:50:00.000+05:30

Close on the heels of marketing to the female brain!

Content Marketing to the Male Brain

The Senior Brain: How to Market to Oldies but Goodies...

2010-11-09T23:46:00.000+05:30

Something’s wrong with the way marketers are trying to reach people over 65. Here is the whole article:

The Senior Brain: How to Market to Oldies but Goodies...

3 Headline Formulas For Non-Copywriters

2010-11-02T15:17:00.001+05:30

This article is for people who are NOT professional copywriters, but need good copy and good headlines for our websites and email newsletters.

3 Headline Formulas For Non-Copywriters

Don't Jerk Blog Readers Around: 5 Tips to Keep on Track

2010-11-02T13:17:00.001+05:30

The most frequent complaint about blogging, Next to “I don’t have enough time,” is “I don’t know what to write about.”

Guess what? The two questions are related to the same problem: not enough clarity about business blog goals...

Continue reading here: Don't Jerk Blog Readers Around: <br> 5 Tips to Keep on Track