tag:blogger.com,1999:blog-74500074703865024002024-08-30T23:18:56.564+01:00Digital marketing services for SMEs - SEO / Search marketing, link building, web analytics & reporting, social media, marketing strategy, usability, conversion optimisation.Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.comBlogger96125tag:blogger.com,1999:blog-7450007470386502400.post-63127687003972652602012-07-19T05:43:00.002+01:002012-07-19T05:44:37.041+01:00

The recent Google algorithm updates (Panda, Penguin) are clearly showing that despite all the SEO efforts businesses display, any website is at the mercy of a change of rules by the search engines, and particularly Google. This does not mean that you should give up on SEO, but it simply emphasises the fact that clean/ethical/white hat SEO is now even more important than ever. Do not over

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com2tag:blogger.com,1999:blog-7450007470386502400.post-43548666126886556082012-06-15T06:10:00.001+01:002012-06-15T06:11:25.797+01:00

Google is going full steam ahead with the development of Google Analytics, its own free web analytics tool, at the moment. Browser size analysis I discovered this new function while reading a TechCrunch article, and thought it was worth spending a bit of time writing about it. This new tool is available (or should be shortly) under the Content > In page analytics menu in the GA interface.

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com0tag:blogger.com,1999:blog-7450007470386502400.post-67850410568288082232012-06-02T05:12:00.000+01:002012-06-02T05:12:04.891+01:00

....and welcome Content Experiments! I received an email from Google yesterday confirming that as of August 1st, 2012, Google Website Optimizer will disappear and be replaced by new functionality in Google Analytics - Content experiments. If you're into Conversion Rate Optimisation (CRO) and website testing (and if you're not you should be), then this is great news. Google's recent will to

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com1tag:blogger.com,1999:blog-7450007470386502400.post-21286965862932341622012-05-31T08:34:00.000+01:002012-05-31T08:39:34.881+01:00

With Google replacing Google places with Google + Local pages (Search Engine Land - Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search), I thought I could take a bit of time talking about local searches and their importance in today's SEO world.  What is a local search? A local search is a search done for a specific set of keywords with a location in

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com0tag:blogger.com,1999:blog-7450007470386502400.post-89105077605910584402012-05-17T05:10:00.001+01:002012-05-17T05:10:08.722+01:00

The SEO vs PPC debate has been going on for many years, but in today's increasingly competitive online environment it has no reason to exist anymore. A lot of businesses still seem to be confused as to what the benefits are to using different marketing channels, especially when it comes to search marketing. So in order for you to invest your marketing dollars (or pounds, euros...) in the

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com1tag:blogger.com,1999:blog-7450007470386502400.post-40031283908281856482012-04-26T09:55:00.002+01:002012-04-26T09:55:49.289+01:00

Google Analytics (GA) is one of the most powerful web analytics tools out there, and best of all it is free. More and more businesses are using it everyday, and the recent upgrade to v5 didn't fail to deliver with improved usability, funnel reports, social metrics, real time data and more. Now not everybody out there has the time (or will) to get into the features available, so today we're

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com0tag:blogger.com,1999:blog-7450007470386502400.post-83477113453055485122012-04-07T03:47:00.000+01:002012-04-07T03:49:28.665+01:00

In these turbulent times for link building thanks to regular Panda updates, I thought I'd share a video from Matt Cutts about the link command in Google. Basically, this video explains that the link command is restricted on purpose by Google to avoid SEOs focusing on link quantity instead of quality. How do I get information on backlinks and how can I improve my link building? Well there

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com0tag:blogger.com,1999:blog-7450007470386502400.post-33740718173355768492012-03-15T07:49:00.000+00:002012-03-16T10:19:38.772+00:00

Following on from the first post on link building basics - directory submissions, today's post covers another important part of any link building strategy: article directories. What is an article directory? An article directory is a site that aggregates unique content submitted by web users. These articles cover a wide range of subjects and are usually listed under specific categories. Some

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com0tag:blogger.com,1999:blog-7450007470386502400.post-42952892781115751682012-03-02T09:28:00.001+00:002012-03-16T10:19:58.098+00:00

While not the most talked about SEO problem , URL canonicalization is certainly a very important one. Judging by the number of businesses not aware of it I thought a quick post could help clarify what it is and how to fix it. What is a canonical page? While I could try to explain what canonicalization is myself, I'll just quote Matt Cutts as he is the expert on all things SEO at Google: &nbsp

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com5tag:blogger.com,1999:blog-7450007470386502400.post-59659508282946677382012-02-21T05:40:00.000+00:002012-03-16T10:20:08.618+00:00

www.79er.com One of my clients sent me a wireframe of their new homepage the other day and asked my opinion about it from an seo and usability point of view. While reviewing the page I realised that a lot of small businesses are sometimes not aware of basic usability principles and may be missing out on opportunities on their homepage. Below are 5 simple usability tips that will help your

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com1tag:blogger.com,1999:blog-7450007470386502400.post-38365553462492833932012-02-16T09:49:00.001+00:002012-03-16T10:20:22.430+00:00

With link building taking more and more prominence in your website's search engines rankings (around 60 to 70% depending on sources), getting your link building strategy right is crucial for successful SEO. While there is huge emphasis being put on social links at the moment, the basics of link building still apply and "old" techniques such as directory submissions still bring benefits, not only

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com0tag:blogger.com,1999:blog-7450007470386502400.post-73335946288309125012012-02-10T01:53:00.001+00:002012-02-10T01:53:58.140+00:00

As I was reading "The Golden Age of SEO" article on search engine land this morning, I remembered a post I wrote back in 2010 about the demise of onsite optimisation (Whatever happened to good old seo). Funny to see how things have gone even further with SEO in the last 2 years and I now find myself including link building, social media and conversion optimisation advice in SEO audits for my

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com1tag:blogger.com,1999:blog-7450007470386502400.post-77626434557776039862012-01-31T04:16:00.001+00:002012-04-28T04:03:57.870+01:00

With many SMEs and brands focusing on SEO and social media optimisation these days, actual website usability and conversion optimisation are often forgotten. Driving traffic to a website via search engines is all well and good, but if your landing pages are not user friendly then all your SEO efforts will be in vain. After all, would you buy something from a high street shop that looks messy and

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com0tag:blogger.com,1999:blog-7450007470386502400.post-14019548704896547782011-12-29T15:17:00.000+00:002011-12-29T15:17:58.903+00:00

As it is almost the end of the year, I thought it would be worth sharing this great article on The Most Popular SEO Posts Of 2011 from Search Engine Land.2011 has been an extremely busy year for SEO's with the multiple panda algorithm updates, the freshness update, the rise of Google + and the ever growing importance of social networks and tools in link building.Now more than ever it is crucial

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com3tag:blogger.com,1999:blog-7450007470386502400.post-19838858379807719112011-11-29T12:04:00.001+00:002011-11-29T12:12:33.010+00:00

For all the SEO fans out there (and those who'd like to know how things changed over time), a 6 minute video from Google including all the key search milestones since 1996. If you work in SEO and need to explain to people on a regular basis how the search landscape has changed over time, then this video is for you.

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com0tag:blogger.com,1999:blog-7450007470386502400.post-78360259412457868932011-11-24T10:00:00.000+00:002011-11-24T10:02:34.606+00:00

It's official, Google's first attempt at social media, Google Wave (Google Wave Blog), will be officially stopped on April 30,2012. While this tool never got any support from users, I'm sure it gave Google a lot of great insights into social media and allowed them to develop Google+. Now let's just hope that Google+ doesn't suffer the same fate, but judging by the news today that Britney

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com0tag:blogger.com,1999:blog-7450007470386502400.post-69944338955266895532011-11-16T09:15:00.000+00:002011-11-16T09:15:28.948+00:00

Another fantastic article in Search Engine Land yesterday - Why Do Search Engines, Keyword Research & SEO Really Matter?.If you don't know about SEO, search engines or keyword research, then this is the article for you.It is also a great testimonial for all of us working day in day out in SEO and trying to convince companies that there are huge benefits to work with search marketing experts.

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com0tag:blogger.com,1999:blog-7450007470386502400.post-2679467926296852742011-10-28T08:54:00.001+01:002011-10-28T08:54:54.947+01:00

A very entertaining infographic about black hat SEO from seo.com. This ties in very well with the announcement by Google earlier this week that SEO is not spam. Well in this case, it is! So if you want to know what not to do when optimising a site, read on;

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com0tag:blogger.com,1999:blog-7450007470386502400.post-2999333350300351962011-10-25T08:28:00.000+01:002011-10-25T09:09:01.884+01:00

Interesting story from Google yesterday when Matt Cutts confirmed that Google doesn't see SEO as spam - (Google Says SEO Is Not Spam). I for one am happy to see that I haven't been wasting the last 8 years of my life working on something spammy! It also reassures me to know that I can safely start my freelance SEO/online marketing business with hope. But this statement by Google obviously

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com0tag:blogger.com,1999:blog-7450007470386502400.post-67570652929746989422011-09-29T09:04:00.001+01:002011-09-29T09:06:59.136+01:00

Great infographic in the search engine journal last week. This clearly shows how we went from metadata to keywords, content, link building and now social media in search engine algorithms. Over the years SEO has become an art more than a science and it requires technical as well as creative skills. Source: The Evolution of Making Page 1 [INFOGRAPHIC]"

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com2tag:blogger.com,1999:blog-7450007470386502400.post-16602735405814506712011-09-13T09:30:00.000+01:002011-09-13T09:30:19.722+01:00

A brilliant video from Search Engine Land about SEO. 3 minutes is all you need to grasp the basics of optimisation.

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com0tag:blogger.com,1999:blog-7450007470386502400.post-67450562225445528142011-09-11T12:59:00.002+01:002011-09-12T20:10:44.190+01:00

source:http://thefreeseoguide.com/ Working in SEO day in day out, can you can be forgiven for sometimes thinking that good rankings can solve every business problems. The issues start when business owner themselves start thinking the same way and have unrealistic expectations of what search marketing can do for them. In any business strategy, seo should just be one element of a very wide

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com0tag:blogger.com,1999:blog-7450007470386502400.post-54411924381817597972011-08-03T12:11:00.000+01:002011-08-03T12:11:25.030+01:00

Yahoo announced it earlier this week (Yahoo UK & Others Switching To Bing Organic Results August 3rd), but after the US, the European organic results in Yahoo will from today be powered by Bing.While this may have only a limited impact for most companies as Google tends to control 80 to 90% of the European markets, it is still a significant change in the search marketing landscape.The

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com0tag:blogger.com,1999:blog-7450007470386502400.post-13461227595770260822011-07-23T10:37:00.000+01:002011-07-23T10:37:28.631+01:00

With paid bids reaching $54 in some industries this week (http://searchengineland.com/study-insurance-loan-related-keywords-are-googles-cash-cows-86113), it is becoming increasingly difficult for new or small businesses to commit to paid search. So when is the right time to consider paid search? how should you go about it? which keywords should you target? Here are some answers to help you make

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com1tag:blogger.com,1999:blog-7450007470386502400.post-46157051276946215302011-06-29T13:56:00.000+01:002011-06-29T13:56:31.188+01:00

In the last few days, Google launched its latest attempt to conquer the social media world (Google gets social again with Google+ | Mobile Apps | ZDNet UK) with Google +Call me cynical, but to me this new effort is very likely to achieve as much as Buzz and Wave did.....not much!While I don't blame Google for the actual willingness to crack this market, I'd be happier if they focused fully on

Anonymoushttp://www.blogger.com/profile/09566167119012959902noreply@blogger.com4