1. Applications

Oracle Customer Experience (CX)

Make every customer interaction matter by connecting all your business data across marketing, sales, and service. Oracle Customer Experience (CX) offers a connected suite of applications that goes beyond traditional CRM to help you create, manage, serve, and nurture lasting customer relationships. Build a complete view of your customer and their every interaction—no matter how, when, where, or with whom they engage. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention—and everything in between.

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What is Oracle CX

Watch an overview of Oracle CX (2:13)

  • Webinar: Building Exceptional AI-Driven Customer Experiences

    Discover how you can deliver perfect experiences across every touchpoint with Oracle CX.

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  • Demystify the world of customer data platforms with our new guide

    Learn how you can deliver seamless customer experiences with a customer data platform (CDP).

    Read the complete guide to CDPs
  • CRO's guide to predictable growth

    Learn how to seek out new revenue opportunities and cultivate predictable growth.

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  • Transform the customer lifecycle with AI agents for CX

    Learn how Oracle AI Agents help marketing, sales, and service teams grow revenue and boost customer satisfaction.

    Read the guide (PDF)

Explore Oracle Customer Experience (CX)

Orchestrate smart, cross-channel marketing for B2B and B2C

Create data-powered, seamless marketing experiences that delight your customers. Oracle Marketing helps your team increase campaign engagement, personalize B2B strategies, optimize B2C channels, and gain real-time insights.

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Products

Unify your sales planning and execution processes

Deliver responsive selling across all touchpoints with Oracle Sales. The modern, unified selling and buying approach of Oracle CX connects sales and commerce to service, marketing, and the entire customer experience.

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Products

Deliver efficient, personalized service across your channels

Help customers when and where they need you. Automate workflows for customer self-service, agent-assisted service, and field service engagements. Accelerate resolution with AI-driven recommendations, unified data visibility, and cross-organization collaboration tools. Deflect simple requests to digital channels and free up your experts to handle more complex customer needs.

See Service products
Products

Unified analytics for revenue intelligence

Leverage ready-to-use, connected insights from trusted numbers across marketing, sales, service, quotes, and more. Examine complex business process flows, such as lead-to-order and quote-to-cash, and use one-click AI to seamlessly move between the front and back office for unparalleled business performance.

Sample analyses
  • Sales pipeline
  • Win-loss
  • Lead prioritization
  • Quote efficiency
  • Subscription pipeline
  • Campaign efficiency
  • Account-based analysis
  • Service effectiveness

Unleash the power of CX with industry-specific solutions

Unleash the power of innovative technologies and connected applications that enable you to engage with your customers at moments of need and make interactions more intelligent and contextual. Oracle CX for Industry offers a set of comprehensive, end-to-end solutions for specific industries. Each prebuilt, configurable solution is ready to integrate with your back-office solutions.

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Learn more about Oracle Cloud CX

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Why choose Oracle Customer Experience (CX)?

01Connect your CRM and back-office systems

Unify all your business application data with your CRM applications to align with your customers and deliver on your brand promise. Oracle’s unified cloud platform provides a complete view of every customer engagement, no matter how, where, or when your customers engage, across marketing, commerce, sales and service, finance, supply chain, and HR.

Hear Larry Ellison address front- and back-office integration (2:18)

02Power real-time customer experiences (CX)

Deliver tailored CX based on your customers' online behavior, in real time. Oracle CX helps you turn data into intelligence and intelligence into relevant and personalized experiences at the moments that matter. Empower your entire business to deliver exceptional customer experiences—from acquisition to retention and everything in between.

03Use data to understand your customers

Gather customer data points to streamline advertising efforts and create a single, 360-degree customer profile so every customer touchpoint is personalized. Optimize all campaigns and interactions in real time to ensure success. Oracle’s been helping companies drive business value from data for more than 40 years. It’s in our DNA.

Know your customers with Oracle Unity (2:20)

Oracle Sales Agentic Applications

From Data to Action

“The opportunity with AI is not just to make existing systems more intelligent. It’s to create systems that can coordinate work, take action across the enterprise, and help organizations consistently drive outcomes. That’s the evolution from systems of record to systems of outcomes.”

—Chris Leone, EVP of Product Management and Development

Oracle CX customer successes

Learn why leading companies across all industries use Oracle CX to sell more, provide better service, and retain more customers.

May 7, 2026

From CRM Systems to Systems of Outcomes

Chris Leone, Executive Vice President, Development - Oracle Cloud HCM, SCM, CX, AI for Fusion Applications

For the last 30 years, enterprise systems have largely been passive. They stored transactions, recorded activity, and gave organizations visibility into what happened across the business. It wasn’t because they couldn’t do more. It’s because the technology simply wasn’t capable of more.

Read the complete post

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Resources

Release Readiness

Best practices and resources

Find best practices and useful resources that can help you make the most of your CX products. Whether you’re a new customer or are looking for ways to optimize or expand your implementation, you can find what you need.

Additional information

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Cloud learning

Raise Your Game with the Oracle Cloud Applications Skills

Learning resources

Customer Community

Cloud Customer Connect

Cloud Customer Connect is Oracle's premier online cloud community. specifically designed for peer collaboration, best practice sharing, and to provide needed tools for members so they can keep pace with product strategy. Members also provide feedback on sales cloud, marketing cloud, and service cloud solutions—directly to Oracle development.

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Support and Services

Find a partner, become a partner

Oracle partners with leading independent software vendors (ISVs) who provide a wide range of solutions that extend and complement Oracle Customer Experience (CX) products.

Support and Services

The Oracle Playbook series

We've compiled the secrets to our people, process, and systems strategy. And we want to share them with you.

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