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	<title>marketingcloud</title>
	<link>https://blogs.oracle.com/marketingcloud</link>
	<description></description>
	<lastBuildDate>Thu, 28 Aug 2025 15:26:31 +0000</lastBuildDate>
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		<title>Alt Text: Best Practices &#038; Evolving Concerns</title>
		<link>https://blogs.oracle.com/marketingcloud/alt-text-best-practices</link>
		<pubDate>Thu, 28 Aug 2025 15:26:31 +0000</pubDate>
						<description><![CDATA[&#160; On websites and in marketing emails, social posts, and other online content, alt text helps a wide range of people fully understand your content by providing a plain-text alternative to images. However, using alt text optimally isn’t as simple as just inserting a text description into an image’s alt tag. But before we get [&#8230;]]]></description>	
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		<title>The Bridge to an Omnichannel Digital Marketing Future: 3 Foundational Pieces</title>
		<link>https://blogs.oracle.com/marketingcloud/the-bridge-to-an-omnichannel-digital-marketing-future</link>
		<pubDate>Tue, 19 Aug 2025 14:01:28 +0000</pubDate>
						<description><![CDATA[&#160; Consumers have been omnichannel in their behavior for at least a decade, seamlessly shifting from one channel to another on their journey toward getting what they want. And B2B buyers have also gone omnichannel. To their frustration, however, most brands have struggled to move beyond their siloed multichannel operations. That has meant disconnected experiences [&#8230;]]]></description>	
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		<title>Welcome Email Best Practices: Making a Great First Impression</title>
		<link>https://blogs.oracle.com/marketingcloud/welcome-email-best-practices-making-a-great-first-impression</link>
		<pubDate>Fri, 30 Apr 2021 15:26:03 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>
				<description><![CDATA[&#160; When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible. Here are nine best practices to follow: 1. Send welcomes immediately. The days of batched welcome email sends are [&#8230;]]]></description>	
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		<title>Using AI Subject Line &#038; Copywriting Tools Successfully</title>
		<link>https://blogs.oracle.com/marketingcloud/using-ai-subject-line-and-copywriting-tools-successfully</link>
		<pubDate>Fri, 23 Apr 2021 13:58:49 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; Machine learning tools like Persado and Jacquard were writing promotional email subject lines and other copy long before generative AI came along. But unlike genAI, which is primarily about saving time, machine learning-powered copywriting tools are all about increasing performance.&#160; What words and phrases should I use to communicate most effectively? That is the [&#8230;]]]></description>	
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		<title>Key Lead Nurturing Campaigns by Industry</title>
		<link>https://blogs.oracle.com/marketingcloud/key-lead-nurturing-campaigns-by-industry</link>
		<pubDate>Fri, 25 Jul 2025 13:53:09 +0000</pubDate>
						<description><![CDATA[&#160; Some lead nurturing campaigns are fairly universal, easily finding an effective role in nearly any business. However, most industries have unique products and customer behaviors that can benefit from their own specific nurture flows. Let’s discuss some important nurture campaigns that are common in the following industries: Financial services Logistics &#38; distribution Manufacturing Sports [&#8230;]]]></description>	
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		<title>The AI ROI Killer Lurking in Your Architecture: Data Access Charges</title>
		<link>https://blogs.oracle.com/marketingcloud/the-ai-roi-killer-lurking-in-your-architecture-data-access-charges</link>
		<pubDate>Tue, 15 Jul 2025 13:01:43 +0000</pubDate>
						<description><![CDATA[&#160; Even when you have a first-rate artificial intelligence solution, so much of your success with it comes down to the data you have to fuel it. Do you have quality data to drive the AI solution? Do you have the necessary depth of quality data to drive the AI solution? Do you have all [&#8230;]]]></description>	
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		<title>Lead Nurture Campaigns Every B2B Brand Needs</title>
		<link>https://blogs.oracle.com/marketingcloud/6-examples-of-lead-nurturing-campaigns</link>
		<pubDate>Fri, 23 Apr 2021 11:47:54 +0000</pubDate>
				<category><![CDATA[Marketing Automation]]></category>
				<description><![CDATA[&#160; Lead nurture campaigns are automated digital marketing flows that are designed to respond to interest by prospects by delivering content that educates, persuades, or otherwise nudges them farther down the funnel and closer to conversion. Because of that goal of movement down the funnel, different nurture campaigns are aligned with different stages of the [&#8230;]]]></description>	
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		<title>Why Your AI Solutions May Not Be Working as Expected</title>
		<link>https://blogs.oracle.com/marketingcloud/why-your-ai-solutions-may-not-be-working-as-expected</link>
		<pubDate>Tue, 10 Jun 2025 14:33:11 +0000</pubDate>
						<description><![CDATA[&#160; Every organization is excited about the potential of AI to improve their operations, but many are finding it difficult to make AI at scale a reality. If your brand is struggling to achieve what they expected with AI, answering these questions can help you identify common reasons for AI failures. Do you have a [&#8230;]]]></description>	
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		<title>Are You Treating Your Digital Marketing Like Advertising?</title>
		<link>https://blogs.oracle.com/marketingcloud/are-you-treating-your-digital-marketing-like-advertising</link>
		<pubDate>Mon, 02 Jun 2025 13:36:25 +0000</pubDate>
						<description><![CDATA[&#160; Intrinsically, brands know that marketing and advertising are different functions with different goals and different strategies for achieving those goals. As different as they are, these two functions need to be coordinated. That’s why marketing and advertising are typically run out of the same group in most companies and overseen by the same executive [&#8230;]]]></description>	
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		<title>Messaging &#038; Content Strategies for Long-Lifespan Products</title>
		<link>https://blogs.oracle.com/marketingcloud/messaging-content-strategies-for-longlifespan-products</link>
		<pubDate>Mon, 19 May 2025 13:38:27 +0000</pubDate>
						<description><![CDATA[&#160; A version of this post was originally published on MarketingProfs.com. For B2B and B2C brands that sell products with lifespans that stretch into multiple years like machinery and cars, devising a digital marketing content strategy can be difficult. They know they need to keep their customers engaged, but they often struggle with how to [&#8230;]]]></description>	
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		<title>Microsoft’s New Email Deliverability Rules Make DMARC Essential</title>
		<link>https://blogs.oracle.com/marketingcloud/microsofts-new-email-deliverability-rules-make-dmarc-essential</link>
		<pubDate>Fri, 09 May 2025 15:33:39 +0000</pubDate>
						<description><![CDATA[&#160; Ever since Google and Yahoo jointly announced new deliverability requirements in late 2023, rumors have swirled that Microsoft would eventually join them. At long last, Microsoft announced new deliverability requirements, but only endorsed one of the four pillars of the Google-Yahoo announcement. Let’s look at what Microsoft is requiring of senders and what impact [&#8230;]]]></description>	
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		<title>Get Inspired by These Award-Winning Digital Marketing Campaigns</title>
		<link>https://blogs.oracle.com/marketingcloud/check-out-these-award-winning-oracle-customer-campaigns</link>
		<pubDate>Tue, 20 Jul 2021 01:03:41 +0000</pubDate>
				<category><![CDATA[Cross Channel Marketing]]></category>
				<description><![CDATA[&#160; Digital marketing awards highlight the very best work being done in the industry. In recent years, Oracle Digital Experience Agency (formerly Oracle Marketing Consulting) has helped its clients win more than 60 awards. Most recently, our work with The Vitamin Shoppe, Xfinity, Outrigger Resorts &#38; Hotels, and Xumo TV earned W3 Awards, MarCom Awards, [&#8230;]]]></description>	
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		<title>Understanding Email Deliverability: Key Factors &#038; Key Issues [with on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/understanding-email-deliverability-key-factors-amp-key-performance-indicators</link>
		<pubDate>Mon, 26 Apr 2021 06:21:26 +0000</pubDate>
				<category><![CDATA[Data-Driven Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; Many marketers don’t give email deliverability much attention—that is, until they have a crisis on their hands that’s tanking their email marketing results. Still others have simply accepted their average or even below-average inbox placement rates because they think it’s normal or feel they can’t change it. Across the email marketing industry, deliverability rates [&#8230;]]]></description>	
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		<title>6 Ways that Subject Line Writing Has Changed</title>
		<link>https://blogs.oracle.com/marketingcloud/6-ways-that-subject-line-writing-has-changed</link>
		<pubDate>Fri, 23 Apr 2021 14:07:10 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; Have your subject line writing strategies and tactics kept up with the times? Check and see if you’re accounting for these six changes in subject line writing. 1. Subject lines need to stand on their own.&#160; For around two decades, subject lines and preview text have been a dynamic duo, working together to tell [&#8230;]]]></description>	
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		<title>Critical Apple Mail Changes &#038; When They’ll Impact Marketers</title>
		<link>https://blogs.oracle.com/marketingcloud/critical-apple-mail-changes-when-theyll-impact-marketers</link>
		<pubDate>Fri, 14 Mar 2025 21:40:51 +0000</pubDate>
						<description><![CDATA[&#160; Apple’s iOS 18 update includes the most impactful changes to Apple Mail since their 2021 rollout of Mail Privacy Protection. However, the adoption of these features are on two very distinct and separate timelines. The timeline for Apple Mail app changes will be fairly quick, while the timeline for Apple Intelligence and its impact [&#8230;]]]></description>	
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		<title>Inbox Tabs Become Standard: What Marketers Need to Know</title>
		<link>https://blogs.oracle.com/marketingcloud/inbox-tabs</link>
		<pubDate>Thu, 13 Mar 2025 18:16:26 +0000</pubDate>
						<description><![CDATA[&#160; More than a decade after Gmail pioneered tabbed inbox interfaces, and many years after other major inbox providers add tabs to their inboxes, Apple Mail has followed suit in its iOS 18 release. Although the introduction of tabs isn’t exactly novel, the fact that roughly half of all emails are opened in Apple Mail [&#8230;]]]></description>	
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		<title>How a CDP enables brands to know their customers and build trust using identity resolution</title>
		<link>https://blogs.oracle.com/marketingcloud/identity-resolution-cdp</link>
		<pubDate>Wed, 04 May 2022 17:40:52 +0000</pubDate>
				<category><![CDATA[Data-Driven Marketing]]></category>
		<category><![CDATA[Modern Marketing Resources]]></category>
				<description><![CDATA[Customers today engage with brands across numerous channels, creating multiple fragmented identities. Imagine a customer first interacting with an online retailer by browsing products anonymously on their smartphone. They later create an account on their laptop to get 10% off their purchase and complete the process. A week later, they visit a physical store location [&#8230;]]]></description>	
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		<title>Email Marketing Trends for 2025: Proven Essentials</title>
		<link>https://blogs.oracle.com/marketingcloud/email-marketing-trends-proven-essentials</link>
		<pubDate>Fri, 07 Mar 2025 00:47:39 +0000</pubDate>
						<description><![CDATA[&#160; Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have faced include: Economic uncertainty caused by global trade disruptions, high inflation, and high interest rates Changes at inbox [&#8230;]]]></description>	
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		<title>Can No-Code Emails Be Accessible?</title>
		<link>https://blogs.oracle.com/marketingcloud/can-nocode-emails-be-accessible</link>
		<pubDate>Mon, 03 Mar 2025 15:45:46 +0000</pubDate>
						<description><![CDATA[&#160; With marketers under pressure to do more with less, some have turned to no-code email builders as a way to cut costs. However, from an accessibility perspective, these platforms can carry substantial legal risks for email marketers that shouldn’t be overlooked. What Are the Risks? If a no-code email builder creates emails that aren’t [&#8230;]]]></description>	
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		<title>Email Marketing Trends for 2025: Competitive Differentiators</title>
		<link>https://blogs.oracle.com/marketingcloud/email-marketing-trends-competitive-differentiators</link>
		<pubDate>Thu, 27 Feb 2025 15:06:56 +0000</pubDate>
						<description><![CDATA[&#160; Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have faced include: Economic uncertainty caused by global trade disruptions, high inflation, and high interest rates Changes at inbox [&#8230;]]]></description>	
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		<title>The Biggest Shifts in Email Marketing Trends for 2025 [with on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/biggest-shifts-in-email-marketing-trends</link>
		<pubDate>Wed, 19 Feb 2025 19:21:16 +0000</pubDate>
						<description><![CDATA[&#160; Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have faced include: &#160; Economic uncertainty caused by global trade disruptions, high inflation, and high interest rates Changes at [&#8230;]]]></description>	
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		<title>Email Marketing Trends for 2025: Unproven Opportunities</title>
		<link>https://blogs.oracle.com/marketingcloud/email-marketing-trends-unproven-opportunities</link>
		<pubDate>Thu, 13 Feb 2025 18:21:26 +0000</pubDate>
						<description><![CDATA[&#160; Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have faced include: Economic uncertainty caused by global trade disruptions, high inflation, and high interest rates Changes at inbox [&#8230;]]]></description>	
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		<title>10 Big CX Ideas for 2025</title>
		<link>https://blogs.oracle.com/marketingcloud/10-big-cx-ideas</link>
		<pubDate>Thu, 23 Jan 2025 20:00:38 +0000</pubDate>
						<description><![CDATA[&#160; The customer experience is undergoing a dizzying evolution that’s disrupting the status quo like never before. Brands must evolve their CX strategies along with these changes—to both avoid massive pitfalls and seize new opportunities. In the 54-minute on-demand webinar below, we discuss 10 major changes affecting the customer experience and how brands can adapt. [&#8230;]]]></description>	
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		<title>6 Signs You Need an Email Accessibility Audit</title>
		<link>https://blogs.oracle.com/marketingcloud/signs-you-need-an-email-accessibility-audit</link>
		<pubDate>Wed, 15 Jan 2025 19:43:12 +0000</pubDate>
						<description><![CDATA[&#160; Ensuring your email campaigns are accessible not only opens doors to a broader audience, but also increases engagement and fosters brand-building inclusivity. With 27% of Americans living with some form of disability, overlooking this demographic can limit your reach, undermine your marketing efforts, and damage your brand image. Beyond the impact on performance and [&#8230;]]]></description>	
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		<title>A Year of Campaign Subject Lines: Inspiration from 2024</title>
		<link>https://blogs.oracle.com/marketingcloud/a-year-of-email-subject-lines-seasonal-inspiration</link>
		<pubDate>Fri, 26 Jan 2024 16:41:48 +0000</pubDate>
						<description><![CDATA[&#160; A catchy, yet descriptive subject line for your email or title for your SMS or push message can give your campaign a sizable boost. One way to stand out and be more relevant is to have a hook that’s connected to a holiday, season, or occasion—like the nearly 1,000 we highlight in our 2025 [&#8230;]]]></description>	
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		<title>The Most Wonderful (High-Stakes, High-Volume) Time of the Year [Infographic]</title>
		<link>https://blogs.oracle.com/marketingcloud/the-most-wonderful-highstakes-highvolume-time-of-the-year-infographic</link>
		<pubDate>Fri, 13 Dec 2024 15:15:19 +0000</pubDate>
						<description><![CDATA[&#160; For B2C brands, the holiday season is everything they’ve been working toward. All the relevance and value they delivered earlier in the year has fostered the loyalty their customers are bringing with them into November and December—and into the Cyber Five heart of the holiday season. In the infographic below, we highlight some of [&#8230;]]]></description>	
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		<title>AI Summaries for Email: Design Impacts on Marketers</title>
		<link>https://blogs.oracle.com/marketingcloud/ai-summaries-for-email-design-impacts-on-marketers</link>
		<pubDate>Tue, 26 Nov 2024 19:05:28 +0000</pubDate>
						<description><![CDATA[&#160; Like so many application providers, email inbox providers are integrating generative AI into their inbox apps, or allowing GenAI tools to work on top of them. One of the primary uses is to provide summaries of emails. To better understand how these tools are summarizing email content today, Oracle Digital Experience Agency ran tests [&#8230;]]]></description>	
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		<title>How to Identify &#038; Create More Great Customers</title>
		<link>https://blogs.oracle.com/marketingcloud/how-to-identify-create-more-great-customers</link>
		<pubDate>Fri, 15 Nov 2024 21:03:17 +0000</pubDate>
						<description><![CDATA[&#160; A version of this post was originally published on MarketingProfs.com. Every company wants more customers. But even more than that, you want great customers. You want customers who are loyal and spend a lot with you. It’s the old 80-20 rule, where 20% of your customers are likely generating 80% of your revenue. Ideally, [&#8230;]]]></description>	
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		<title>How to Overcome Common AI Mistakes [with on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/how-to-overcome-common-ai-mistakes</link>
		<pubDate>Fri, 01 Nov 2024 13:43:13 +0000</pubDate>
						<description><![CDATA[&#160; While generative AI and machine learning tools have much to offer in terms of improving workflows, speed to market, and overall effectiveness across many applications, many organizations are wasting more time and resources chasing AI than actually executing it with meaningful results. To succeed with AI, brands need to three major elements in place: [&#8230;]]]></description>	
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		<title>BIMI Email Standard Gets Big Boost by Becoming Less of a Standard</title>
		<link>https://blogs.oracle.com/marketingcloud/bimi-the-carrot-to-email-marketing-authentication</link>
		<pubDate>Wed, 19 Jan 2022 20:51:17 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>
				<description><![CDATA[&#160; New moves by Google and Apple have given the Brand Indicators for Message Identification (BIMI) standard a huge boost. However, those same moves have fractured the email standard by creating multiple paths to various levels of compliance at various inbox providers. Before getting into those new developments, let’s review the core benefits of BIMI [&#8230;]]]></description>	
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		<title>Email from Name Extension Strategies that Differentiate Your Messages</title>
		<link>https://blogs.oracle.com/marketingcloud/email-from-name-extension-strategies-that-help-differentiate-your-messages</link>
		<pubDate>Fri, 23 Apr 2021 14:22:52 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; Your email from name or sender name is like the logo on your storefront. You’d never lightly change your brand name. You want to be instantly recognizable, whether it’s from the curb or in the inbox. You also want to fully leverage all the investments you’ve made in your brand—which your brand name and [&#8230;]]]></description>	
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		<title>6 Common Accessibility Myths that Cost Brands Customers [with on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/common-accessibility-myths-that-cost-brands-customers</link>
		<pubDate>Fri, 04 Oct 2024 17:06:22 +0000</pubDate>
						<description><![CDATA[&#160; The No. 1 impediment to creating more accessible and inclusive digital experiences is false preconceptions. When we have baseline misunderstandings and misconceptions about how our customers interact with our brands, we automatically limit ourselves from finding appropriate solutions. In the 43-minute on-demand webinar below, I break down a number of accessibility myths, discuss accessibility [&#8230;]]]></description>	
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		<title>Apple iOS 18: The Most Important Changes for Marketers</title>
		<link>https://blogs.oracle.com/marketingcloud/apple-ios-18-the-most-important-changes-for-marketers</link>
		<pubDate>Thu, 03 Oct 2024 14:18:36 +0000</pubDate>
						<description><![CDATA[&#160; Centered around Apple Intelligence, the updates and new product features in Apple iOS 18 offer some significant improvements for consumers, including a smarter Siri and a variety of AI tools. While most won’t have a noticeable impact on digital marketers, let’s talk about a few that will. Apple Mail Inbox Tabs More than a [&#8230;]]]></description>	
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		<title>Understanding AI: 5 Frameworks for Marketers</title>
		<link>https://blogs.oracle.com/marketingcloud/understanding-ai-5-frameworks-for-marketers</link>
		<pubDate>Thu, 26 Sep 2024 18:30:58 +0000</pubDate>
						<description><![CDATA[&#160; We’ve all seen the following nested framework for AI, machine learning, and generative AI. And chances are, unless you’re a developer of AI systems, it didn’t help you understand the significant differences between these wildly different tools either. To help marketers better understand the differences, we’ve created five frameworks that illuminate the strengths and [&#8230;]]]></description>	
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		<title>AI Opportunities Throughout the Email Production Process [with on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/ai-opportunities-throughout-the-email-production-process</link>
		<pubDate>Mon, 16 Sep 2024 19:26:02 +0000</pubDate>
						<description><![CDATA[&#160; Brands have been using artificial intelligence tools in their email programs for many, many years. However, the rise of generative AI is causing a reevaluation of the opportunities to use classic AI, machine learning, and generative AI throughout the eight stages of the email production process: Conception: Identifying the need for a campaign and [&#8230;]]]></description>	
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		<title>Get Inspiration from Our Holiday Subject Line Word Cloud</title>
		<link>https://blogs.oracle.com/marketingcloud/holiday-subject-line-word-cloud</link>
		<pubDate>Mon, 13 Jun 2022 15:57:28 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; As you plan your holiday promotional email campaigns, you’ll certainly want to draft subject lines for your intended campaigns. In fact, you’ll want to write multiple subject lines for each one so you can do some A/B testing. To get you inspired, we created this holiday subject line word cloud based on nearly 1,400 [&#8230;]]]></description>	
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		<title>Holiday Email Subject Line Insights to Boost Your Campaign Results</title>
		<link>https://blogs.oracle.com/marketingcloud/holiday-email-subject-line-insights</link>
		<pubDate>Fri, 06 Oct 2023 14:46:00 +0000</pubDate>
						<description><![CDATA[&#160; Email campaign mailing frequency rises dramatically during the holiday season, putting more pressure on subject lines to quickly connect with subscribers and kick off a positive and profitable interaction. Based on an analysis of subject lines and campaign performance from a selection of retail and ecommerce brands using Oracle Responsys from Nov. 1 to [&#8230;]]]></description>	
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		<title>Digital Channel Strategy: Strengths &#038; Weaknesses of Email, SMS, &#038; Push</title>
		<link>https://blogs.oracle.com/marketingcloud/digital-channel-strategy-strengths-weaknesses-of-email-sms-push</link>
		<pubDate>Mon, 19 Aug 2024 16:15:42 +0000</pubDate>
						<description><![CDATA[&#160; Brands are increasingly building out their SMS and mobile push messaging audiences to supplement their well-established email marketing programs. However, as these audiences grow, it becomes more important to have a clear digital channel strategy that leverages each channel optimally. Devising an effective cross-channel messaging strategy starts by understanding the strengths and weaknesses of [&#8230;]]]></description>	
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		<title>CDP vs. MDW vs. CRM vs. CDM vs. DMP: How They Differ &#038; How They Might Work Together</title>
		<link>https://blogs.oracle.com/marketingcloud/cdp-vs-crm-vs-dmp</link>
		<pubDate>Thu, 19 Aug 2021 21:52:30 +0000</pubDate>
				<category><![CDATA[Data-Driven Marketing]]></category>
				<description><![CDATA[&#160; When it comes to managing your customer data, brands have many options. However, all of those options are not created equal. Key differences are not always easy to identify, especially when solutions have legitimate overlap in some characteristics and functionality. This confusion is particularly acute around customer data platforms (CDPs) and adjacent technologies, which [&#8230;]]]></description>	
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		<title>12 Trends a-Trending: What to Plan for This Holiday Season [with on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/holiday-marketing-predictions-what-to-expect-this-year</link>
		<pubDate>Fri, 23 Apr 2021 14:15:38 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; The 2024 holiday season is shaping up to be as dynamic and turbulent as it has been in recent years, but in different ways. Knowing what to expect and proper planning can help make the best of another tough holiday season. Here are our predictions for 12 trends to account for as you plan [&#8230;]]]></description>	
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		<title>5 Steps to Optimize Web Modals &#038; Boost Visitor Engagement</title>
		<link>https://blogs.oracle.com/marketingcloud/5-steps-to-optimize-web-modals-boost-visitor-engagement</link>
		<pubDate>Mon, 22 Jul 2024 13:09:29 +0000</pubDate>
						<description><![CDATA[&#160; Popups, popovers, slide-ins, lightboxes, and other web modals are powerful because they demand attention. That’s why so many brands use them to drive email signups, SMS opt-ins, lead generation content downloads, event registrations, and other audience-building efforts. However, when modals demand too much attention too loudly or too often, they can be incredibly annoying. [&#8230;]]]></description>	
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		<title>B2B Brands’ Biggest Email Marketing Opportunities</title>
		<link>https://blogs.oracle.com/marketingcloud/b2b-brands-biggest-email-marketing-opportunities</link>
		<pubDate>Tue, 16 Jul 2024 12:46:47 +0000</pubDate>
						<description><![CDATA[&#160; A version of this post was originally published on MarketingProfs.com. B2B marketers have tons of upside opportunities to improve their email marketing programs. That’s the positive spin on one of the central findings of the inaugural State of Email Trends report from Litmus and Oracle Digital Experience Agency, which found that B2B brands have [&#8230;]]]></description>	
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		<title>Digital Marketing in 2030: Major Changes &#038; How to Adapt [with on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/digital-marketing-in-2030</link>
		<pubDate>Wed, 26 Jun 2024 16:46:09 +0000</pubDate>
						<description><![CDATA[&#160; Big changes are coming over the next several years that will affect how digital marketers connect with and build strong relationships with their customers and prospects. Generative AI will be a huge driver of these changes, creating both massive opportunities and massive disruptions to the status quo. We see these changes as falling into [&#8230;]]]></description>	
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		<title>Writing Survey &#038; Progressive Profiling Questions that Deliver Valuable Insights</title>
		<link>https://blogs.oracle.com/marketingcloud/writing-survey-progressive-profiling-questions-that-deliver-valuable-insights</link>
		<pubDate>Thu, 13 Jun 2024 18:53:37 +0000</pubDate>
						<description><![CDATA[&#160; A version of this post was originally published on MarketingProfs.com. With the impending end of third-party cookies, brands are increasingly focusing on collecting more zero-party data directly from their customers and prospects so they can better understand their needs and wants. While larger surveys will play a role, most brands will gain insights a [&#8230;]]]></description>	
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		<title>Evolving Your Account-Based Marketing Program [with on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/account-based-marketing-can-your-organization-benefit</link>
		<pubDate>Fri, 23 Apr 2021 14:12:55 +0000</pubDate>
				<category><![CDATA[Account Based Marketing]]></category>
				<description><![CDATA[&#160; Account-based marketing (ABM) is a marketing and sales approach that focuses on a small number of high-value accounts rather than trying to market to a huge number of potential customers across an entire industry. With this focus, brands then send these accounts highly tailored marketing content and sales outreach to close the initial sale [&#8230;]]]></description>	
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		<title>Email Annotations &#038; Schema: ‘Automatic Extraction’ &#038; Controlling Your Preview Content</title>
		<link>https://blogs.oracle.com/marketingcloud/email-annotations-in-the-gmail-promotions-tab-opportunities-and-concerns</link>
		<pubDate>Fri, 23 Apr 2021 14:07:10 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; To help users get answers quickly, search engine providers display Featured Snippets and other summaries that increase the chance a user won’t actually have to click any of the search results. Google and Yahoo are extending this same philosophy to their email inbox services by occasionally adding previews to commercial emails. Gmail calls this [&#8230;]]]></description>	
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		<title>Voice Assistants Reading Emails: How to Create Voice-Friendly Campaigns</title>
		<link>https://blogs.oracle.com/marketingcloud/voice-assistants-reading-emails-how-marketers-can-adapt</link>
		<pubDate>Fri, 23 Apr 2021 13:50:38 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; Accessibility and inclusive design have become major digital marketing design trends as brands recognize the need to be more welcoming and considerate of consumers with a wider range of needs. Making email campaigns more voice-friendly is one element of this effort. However, it’s not without some contradictions and compromises. Let’s look at why, and [&#8230;]]]></description>	
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		<title>Pressure Builds for New US Privacy Law as State Laws Pile Up</title>
		<link>https://blogs.oracle.com/marketingcloud/the-california-consumer-privacy-act-and-the-increasing-pressure-for-a-new-national-standard</link>
		<pubDate>Fri, 23 Apr 2021 14:04:17 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; Momentum toward a new national comprehensive US privacy law started with the California Consumer Privacy Act (CCPA), which passed in 2018 and went into effect in 2020. Since it was signed into law, more than a dozen other states have passed their own privacy laws to enhance consumer privacy rights, regulate the collection and [&#8230;]]]></description>	
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		<title>AMP for Email: The Present &#038; Future of the Standard</title>
		<link>https://blogs.oracle.com/marketingcloud/amp-for-email-the-pros-and-cons-for-marketers</link>
		<pubDate>Fri, 23 Apr 2021 13:58:49 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; When AMP for email was officially launched in March of 2019 by Google, it promised to bring standards-based interactivity and real-time content to inboxes, allowing brands to bring landing page and app-like functionality into their emails. With AMP for email components allowing marketers to create forms, carousels, accordions, drilldown menus, and much more, the [&#8230;]]]></description>	
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		<title>When to Use Retina Images in Emails and When to Avoid Them</title>
		<link>https://blogs.oracle.com/marketingcloud/when-to-use-retina-images-in-emails-and-when-to-avoid-them</link>
		<pubDate>Fri, 23 Apr 2021 13:50:38 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; Because of the prevalence of full- and ultra-HD monitors and smartphone screens, marketers need to use retina images to ensure that their emails look crisp and professional. However, that doesn’t mean that every image in an email needs to be retina-quality. Marketers should use retina images in their emails only when it creates a [&#8230;]]]></description>	
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		<title>Unlocking the Benefits of a Customer Data Platform [with on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/unlocking-the-benefits-of-a-customer-data-platform</link>
		<pubDate>Thu, 28 Mar 2024 18:24:29 +0000</pubDate>
						<description><![CDATA[&#160; Marketers know they need to better manage and mobilize their customer data if they’re going to be competitive in the future. They know this is becoming more critical as third-party cookies sunset, as consumer expectations for great omnichannel experiences rise, and as data-hungry AI becomes woven into operations. And they’re pretty sure that a [&#8230;]]]></description>	
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		<title>Mastering Retargeting: 5 Essential Strategies for Digital Marketers</title>
		<link>https://blogs.oracle.com/marketingcloud/mastering-retargeting-essential-strategies-for-digital-marketers</link>
		<pubDate>Fri, 22 Mar 2024 19:14:41 +0000</pubDate>
						<description><![CDATA[&#160; Retargeting via email, SMS, push, or social media advertising is no longer just a nice-to-have strategy. Today, it’s a necessity that enables you to reengage customers and drive marketing success. For digital marketers, retargeting is a strategy used to reengage consumers who have previously interacted with content on their brand’s website or mobile app, [&#8230;]]]></description>	
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		<title>A/B Testing vs. Multivariate Testing: Which Is Better for Your Website?</title>
		<link>https://blogs.oracle.com/marketingcloud/ab-testing-multivariate-testing</link>
		<pubDate>Fri, 06 May 2022 13:27:21 +0000</pubDate>
				<category><![CDATA[Data-Driven Marketing]]></category>
				<description><![CDATA[&#160; You’ve decided to test the effectiveness of your website, but you’re not sure where to start. Perhaps you’ve heard about A/B and multivariate testing, but you’re not clear on the differences between the two, or which is the best approach for your brand. When it comes to website optimization, A/B testing and multivariate testing [&#8230;]]]></description>	
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		<title>The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/biggest-shifts-in-email-marketing-trends-for-2024</link>
		<pubDate>Mon, 04 Mar 2024 17:38:21 +0000</pubDate>
						<description><![CDATA[&#160; Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from Google and [&#8230;]]]></description>	
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		<title>Email Marketing Trends for 2024: Proven Essentials</title>
		<link>https://blogs.oracle.com/marketingcloud/email-marketing-trends-for-2024-proven-essentials</link>
		<pubDate>Fri, 01 Mar 2024 19:58:58 +0000</pubDate>
						<description><![CDATA[&#160; Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from Google and [&#8230;]]]></description>	
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		<title>3 Benefits of a Customer Data Platform</title>
		<link>https://blogs.oracle.com/marketingcloud/customer-data-management-insights-from-patrick-maxwell</link>
		<pubDate>Thu, 30 Sep 2021 19:42:58 +0000</pubDate>
				<category><![CDATA[Data-Driven Marketing]]></category>
				<description><![CDATA[&#160; Many brands are excitedly exploring ways to deploy artificial intelligence and machine learning to improve their omnichannel experiences. However, most are quickly discovering serious limitations on their ability to move forward because of how scattered and fractured their customer data is. It’s not hard to understand how we got to this place. Not only [&#8230;]]]></description>	
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		<title>Email Marketing Trends for 2024: Competitive Differentiators</title>
		<link>https://blogs.oracle.com/marketingcloud/email-marketing-trends-for-2024-competitive-differentiators</link>
		<pubDate>Fri, 16 Feb 2024 18:54:21 +0000</pubDate>
						<description><![CDATA[&#160; Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from Google and [&#8230;]]]></description>	
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		<title>Email Marketing Trends for 2024: Unproven Opportunities</title>
		<link>https://blogs.oracle.com/marketingcloud/email-marketing-trends-for-2024-unproven-opportunities</link>
		<pubDate>Mon, 12 Feb 2024 19:41:29 +0000</pubDate>
						<description><![CDATA[&#160; Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. Just a few of the recent changes and challenges that email marketers have had to deal with include: Economic uncertainty caused by high interest rates New deliverability requirements from Google and [&#8230;]]]></description>	
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		<title>The Fifth Quarter: Navigating the Post-Holiday Season [with on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/navigating-the-post-holiday-season</link>
		<pubDate>Fri, 03 Feb 2023 15:35:13 +0000</pubDate>
						<description><![CDATA[&#160; The holiday season doesn’t end on Christmas Day—or even at the end of December. The ripple effects of the holidays can be felt well into the New Year. In acknowledgment of the special conditions that exist from the day after Christmas through mid to late January, many brands recognize this period as Q5, the [&#8230;]]]></description>	
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		<title>Oracle Unity CDP Helps Brands Ring in New Year with Better Customer Experiences</title>
		<link>https://blogs.oracle.com/marketingcloud/oracle-unity-cdp-helps-brands-ring-in-new-year-with-better-customer-experiences</link>
		<pubDate>Tue, 30 Jan 2024 16:35:14 +0000</pubDate>
						<description><![CDATA[The holiday season is a stress test for every B2C organization, as well as all of their systems. Oracle Unity, our customer data platform (CDP), passed this stress test with flying colors across each of its functional areas. Knowing Your Customer The customer data platform isn’t brand new marketing technology by any means, but the [&#8230;]]]></description>	
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		<title>Effective Customer Messaging during a Weather Emergency</title>
		<link>https://blogs.oracle.com/marketingcloud/taking-care-of-customers-in-a-weather-emergency-real-or-otherwise</link>
		<pubDate>Fri, 23 Apr 2021 11:06:53 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[Extreme weather events like blizzards, hurricanes, and wildfires are unfortunately becoming much more common. Brands should be prepared to send their customers messages to help them both prepare for these events and stay informed afterward. Let’s discuss some key issues that go into creating effective customer messaging during a weather emergency. Segmentation &#38; Personalization Unless [&#8230;]]]></description>	
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		<title>How Testing &#038; Marketing Optimization Drive Website Performance</title>
		<link>https://blogs.oracle.com/marketingcloud/how-testing-marketing-optimization-drive-website-performance</link>
		<pubDate>Wed, 10 Jan 2024 18:39:45 +0000</pubDate>
						<description><![CDATA[As modern challenges stack up against modern marketers, it is crucial to have an arsenal of tactics to stay ahead of the technological curve. One of the most effective methods of driving website performance in the ever-changing landscape of digital marketing is through marketing optimization, specifically A/B and multivariate testing. Website testing is the practice [&#8230;]]]></description>	
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		<title>3 Tailwinds Driving Focus on Building Direct Customer Relationships</title>
		<link>https://blogs.oracle.com/marketingcloud/tailwinds-driving-focus-on-building-direct-customer-relationships</link>
		<pubDate>Wed, 20 Dec 2023 15:52:37 +0000</pubDate>
						<description><![CDATA[It’s never been one marketing channel versus other channels, because it’s always been all marketing channels in coordination with each other—and, increasingly, all marketing channels in tight orchestration with each other. That said, three major digital marketing trends are causing brands to increase their focus and investments on email, SMS, loyalty, and other marketing channels [&#8230;]]]></description>	
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		<title>Black Friday Week: 3 Key Email Marketing Insights</title>
		<link>https://blogs.oracle.com/marketingcloud/black-friday-week</link>
		<pubDate>Fri, 15 Dec 2023 13:50:03 +0000</pubDate>
						<description><![CDATA[&#160; The time period from the start of the week of Black Friday through Cyber Monday is the critical beating heart of the holiday season for business-to-consumer brands. Here are three key takeaways for retail and ecommerce marketers: 1. Seize the Opportunity to Get in Front of Eager Buyers Most of your email subscribers are [&#8230;]]]></description>	
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		<title>4 Major Factors Impacting Email Marketing Results This Holiday Season [with on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/4-major-factors-impacting-email-marketing-performance-this-holiday-season</link>
		<pubDate>Mon, 05 Dec 2022 18:42:46 +0000</pubDate>
						<description><![CDATA[&#160; It’s not enough to have meaningful external benchmarks and solid internal benchmarks. Marketers need the right perspective and context to properly use those benchmarks and to appropriately interpret their current results. That’s especially true during fast-moving peak seasons, like the holiday season for retailers and ecommerce brands. When measuring your email marketing performance this [&#8230;]]]></description>	
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		<title>New Name, Expanded Mission: Oracle Digital Experience Agency</title>
		<link>https://blogs.oracle.com/marketingcloud/new-name-expanded-mission-oracle-digital-experience-agency</link>
		<pubDate>Mon, 20 Nov 2023 13:20:40 +0000</pubDate>
						<description><![CDATA[Brands are breaking down the silos that separate their marketing channels so they can create the cohesive omnichannel experiences that consumers expect. And brands are also breaking down the silos that separate their marketing, sales, service, and other departments as they center their organizations around the customer experience rather than business functions. The digital experience [&#8230;]]]></description>	
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		<title>When to Hit Pause on Your Digital Marketing Campaigns</title>
		<link>https://blogs.oracle.com/marketingcloud/when-to-hit-pause-on-your-digital-marketing-campaigns</link>
		<pubDate>Tue, 07 Nov 2023 17:59:13 +0000</pubDate>
						<description><![CDATA[&#160; Sadly, brands have faced an increasing number of circumstances in which they’ve decided it was in their best interest to cancel or delay their digital marketing campaigns, either on a national or regional basis. At the same time, in the heat of the moment, some brands have failed to pause their campaigns and faced [&#8230;]]]></description>	
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		<title>29 Messaging Ideas for Your Leap Day Campaigns</title>
		<link>https://blogs.oracle.com/marketingcloud/am-inbox-29-things-expected-in-leap-day-emails</link>
		<pubDate>Fri, 30 Apr 2021 06:33:20 +0000</pubDate>
						<description><![CDATA[&#160; It’s a marketing opportunity that comes around only once every four years. It’s Leap Day. With the next one coming up on Feb. 29 in 2024, the extra day is added to the shortest month of the year because the Earth takes approximately 365.25 days to orbit the sun, so every fourth year needs [&#8230;]]]></description>	
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		<title>New Gmail &#038; Yahoo Deliverability Requirements: What Senders Need to Do</title>
		<link>https://blogs.oracle.com/marketingcloud/new-gmail-yahoo-deliverability-requirements</link>
		<pubDate>Fri, 13 Oct 2023 18:26:29 +0000</pubDate>
						<description><![CDATA[&#160; One of the hallmarks of the email channel is a lack of standards and a lack of universal support for all but the most fundamental elements of email. For example, there are no standards around HTML and CSS code support; dark mode is implemented differently across email clients; spam filtering at different inboxes weights [&#8230;]]]></description>	
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		<title>Marketing Maturity In the Era of Customer Delight</title>
		<link>https://blogs.oracle.com/marketingcloud/marketing-maturity-in-the-era-of-customer-delight</link>
		<pubDate>Mon, 09 Oct 2023 16:49:47 +0000</pubDate>
						<description><![CDATA[&#8220;Marketing has changed more in the last 3 years than in the last 50 years.&#8221; As a marketer, I understand how fast the marketing landscape is changing. With new technologies and market trends, changing customer priorities and expectations, each organization needs to keep regular check-ins on its state of marketing maturity. Keeping that in mind, [&#8230;]]]></description>	
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		<title>The Most Critical Email Deliverability Questions [with on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/the-most-critical-email-deliverability-questions</link>
		<pubDate>Fri, 30 Apr 2021 14:13:21 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[The most critical email deliverability questions are YOUR QUESTIONS. That’s why Oracle Digital Experience Agency’s veteran Email Deliverability Services team made themselves available to answer questions from the digital marketing community during a special open forum webinar. Chances are you have many of the same questions that were raised by your peers about Mail Privacy [&#8230;]]]></description>	
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		<title>Oracle Responsys Roadmap Focused on Mobile, Intelligence, &#038; Cross-Channel Features</title>
		<link>https://blogs.oracle.com/marketingcloud/oracle-responsys-roadmap-focused-on-mobile-intelligence-crosschannel-features</link>
		<pubDate>Mon, 02 Oct 2023 17:18:14 +0000</pubDate>
						<description><![CDATA[Oracle Responsys is well known and trusted among the world’s largest retailers, airlines, consumer and digital-first brands as the digital marketing platform for cross-channel orchestration at enterprise scale. With consumers demanding ever-stronger omnichannel experiences, we continue to invest in improvements to support mobile engagement, cross-channel intelligence and analytics so you can continue to exceed your [&#8230;]]]></description>	
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		<title>The Future of Content Marketing: 5 Predictions</title>
		<link>https://blogs.oracle.com/marketingcloud/the-future-of-content-marketing</link>
		<pubDate>Fri, 23 Apr 2021 10:58:36 +0000</pubDate>
						<description><![CDATA[A version of this post was originally published on MarketingProfs.com. While my first love is email marketing, my second is most assuredly content marketing. For me, the two have always gone hand in hand. During my 17-plus years in the email marketing industry, I’ve written nearly 4,000 blog posts and articles about email and digital [&#8230;]]]></description>	
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		<title>Interactive Emails: Use Cases &#038; Considerations for CSS-Based Interactivity [with on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/interactive-emails-use-cases-considerations-for-cssbased-interactivity-with-ondemand-webinar</link>
		<pubDate>Tue, 05 Sep 2023 13:26:44 +0000</pubDate>
						<description><![CDATA[Email interactivity brings common web and app experiences into the inbox. In addition to allowing brands to more efficiently use limited real estate in emails, especially above the fold, interactivity significantly lowers the barrier for subscribers to act. While it may seem like an email interaction and an email click would be the same amount [&#8230;]]]></description>	
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		<title>Your Most Important Job as an Email Marketer Is…</title>
		<link>https://blogs.oracle.com/marketingcloud/your-most-important-job-as-an-email-marketer-is</link>
		<pubDate>Wed, 30 Aug 2023 13:52:56 +0000</pubDate>
						<description><![CDATA[A version of this post was originally published on MarketingProfs.com. When you saw the headline for this post, what did you think? Perhaps you thought… To Get Your Campaign Opened? In the age of Mail Privacy Protection, that’s an increasingly empty goal, even for B2B brands that have much less exposure to MPP than their [&#8230;]]]></description>	
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		<title>Apple&#8217;s Link Tracking Protection: The Impact on Email &#038; Other Channels</title>
		<link>https://blogs.oracle.com/marketingcloud/apples-link-tracking-protection-the-impact-on-email-other-channels</link>
		<pubDate>Thu, 24 Aug 2023 18:02:05 +0000</pubDate>
						<description><![CDATA[&#160; First Mail Privacy Protection, and now Link Tracking Protection (LTP). Apple’s latest platform privacy change will undoubtedly have already-traumatized marketers concerned, given how much MPP undermined open rates and made it much harder to only send to engaged email subscribers. However, LTP is mostly aimed at online advertisers, so marketers will generally be much [&#8230;]]]></description>	
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		<title>Rightsizing Your Use of Digital Marketing Agencies</title>
		<link>https://blogs.oracle.com/marketingcloud/rightsizing-your-use-of-digital-marketing-agencies</link>
		<pubDate>Mon, 21 Aug 2023 16:26:24 +0000</pubDate>
						<description><![CDATA[Digital marketing programs are dynamic, with needs, goals, and circumstances that change from year to year—even quarter to quarter. Regardless of what is changing, working with a digital marketing agency can be the solution. That’s because most agencies offer a variety of kinds of engagements that range from short-term to long-term, as well as limited [&#8230;]]]></description>	
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		<title>AI-Generated Code: Generative AI Concerns &#038; Opportunities for Marketers</title>
		<link>https://blogs.oracle.com/marketingcloud/aigenerated-code-generative-ai-concerns-opportunities-for-marketers</link>
		<pubDate>Mon, 14 Aug 2023 18:45:05 +0000</pubDate>
						<description><![CDATA[Ready or not, we’re rapidly heading into a world where generative AI tools like ChatGPT, Dall-E, and others do more of marketers’ day-to-day work. That transition is not much in question. The only question is how well your organization makes that transition. To make that transition as smoothly as possible, we recommend taking a cautious [&#8230;]]]></description>	
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		<title>Picking the Right Sender Name: Brand or Person?</title>
		<link>https://blogs.oracle.com/marketingcloud/picking-the-right-sender-name-brand-or-person</link>
		<pubDate>Wed, 09 Aug 2023 12:59:41 +0000</pubDate>
						<description><![CDATA[This post was originally published on MarketingProfs.com. Perhaps it’s the focus on empathy and connecting with our subscribers on a human level. Or it’s all of the emphasis on writing in plain English—using colloquialisms, sentence fragments, emojis, and even slang. Or maybe it’s the risky desire to con their way into the Primary tab instead [&#8230;]]]></description>	
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		<title>Digital Marketing Tests to Run in the Runup to the Holiday Season</title>
		<link>https://blogs.oracle.com/marketingcloud/digital-marketing-tests-to-run-in-the-runup-to-the-holiday-season</link>
		<pubDate>Tue, 25 Jul 2023 13:11:25 +0000</pubDate>
						<description><![CDATA[The back-to-school season, Labor Day, and Halloween represent great opportunities to better align with your ever-changing customers before heading into the all-important holiday season, when digital marketing misalignments are most costly.&#160; Is your branding strong? Are your offers clear and focused on what’s in it for your audience? Are we making it easy for our [&#8230;]]]></description>	
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		<title>5 Foundational Marketing Books You Need to Read</title>
		<link>https://blogs.oracle.com/marketingcloud/5-foundational-marketing-books-you-need-to-read</link>
		<pubDate>Fri, 30 Apr 2021 05:36:47 +0000</pubDate>
						<description><![CDATA[Here at Oracle Digital Experience Agency, we know we’re only as good as our ideas and our ability to execute. In other words, we’re only as good as our people. That means we not only aim to hire the most talented strategists, designers, analysts, coders, and account managers around, we are also constantly looking for [&#8230;]]]></description>	
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		<title>Making Seasonal Adjustments to Automated Campaigns to Boost Results</title>
		<link>https://blogs.oracle.com/marketingcloud/holiday-marketing-quarterly-seasonal-automated-campaign-adjustments-to-stay-relevant</link>
		<pubDate>Fri, 30 Apr 2021 10:08:54 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>
				<description><![CDATA[Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, it’s because of their high engagement and conversion rates that we should be constantly giving automated campaigns extra attention and trying to make them even better.&#160; This is especially true during the holiday season, which [&#8230;]]]></description>	
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		<title>Hot Digital Marketing Redesign Trends: Changes Brands Are Making Now</title>
		<link>https://blogs.oracle.com/marketingcloud/hot-digital-marketing-redesign-trends-changes-brands-are-making-now</link>
		<pubDate>Tue, 27 Jun 2023 13:29:02 +0000</pubDate>
						<description><![CDATA[At Oracle Digital Experience Agency, we’re constantly involved in major redesigns of our clients’ digital marketing campaigns. From year to year, the themes and trends driving redesigns change. Here are the biggest factors propelling brands to undergo redesigns right now: 1. More Content Driven by Machine Learning &#38; AI While generative AI for text, images, [&#8230;]]]></description>	
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		<title>Loyalty Program KPIs: Measuring Health and Performance [with on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/loyalty-program-kpis</link>
		<pubDate>Tue, 05 Jul 2022 15:55:17 +0000</pubDate>
				<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Data-Driven Marketing]]></category>
				<description><![CDATA[A loyalty program should work for its members as well as your company. It’s a balancing act. And to measure how good of a balance you’re striking, you need to track a variety of key performance indicators. With Oracle CrowdTwist clients, we measure many metrics, each of which tells us something unique and important about [&#8230;]]]></description>	
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		<title>Mailbox Providers Retiring Inactive Accounts: The Risks &#038; How to Respond</title>
		<link>https://blogs.oracle.com/marketingcloud/mailbox-providers-retiring-inactive-accounts-the-risks-how-to-respond</link>
		<pubDate>Tue, 13 Jun 2023 15:16:15 +0000</pubDate>
						<description><![CDATA[Increasingly, Google, Yahoo, and other mailbox providers are retiring inactive accounts, with the goal of both reducing their storage costs and freeing up desirable account names. While that makes business sense for them, it introduces some risks for email marketers, as well as for consumers. The issue has gained greater urgency with the announcement by [&#8230;]]]></description>	
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		<title>How to Use Apple’s Auto Opens Safely in Your Email Marketing Program</title>
		<link>https://blogs.oracle.com/marketingcloud/use-apples-auto-opens-safely-email-marketing</link>
		<pubDate>Wed, 09 Mar 2022 19:33:39 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Modern Marketing Resources]]></category>
				<description><![CDATA[The most disruptive element of Mail Privacy Protection is that Apple creates a mountain of fake auto-generated open signals to obscure the real opens generated by your subscribers. With MPP adoption at greater than 95%, that mountain is pretty big, especially for B2C brands. Brands’ email marketing programs have been affected differently depending on how [&#8230;]]]></description>	
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		<title>Email Newsletters: The New Best Practices</title>
		<link>https://blogs.oracle.com/marketingcloud/email-newsletters-new-best-practices</link>
		<pubDate>Wed, 31 May 2023 15:25:43 +0000</pubDate>
						<description><![CDATA[This post was originally published on MarketingProfs.com. Nothing in email marketing is static, because ESP technology, inbox providers, and—most importantly—consumers are constantly changing. That change extends to the email newsletter, a mainstay of B2B marketing and a growing player in B2C marketing, too. To get a read on the latest newsletter trends, I spoke with [&#8230;]]]></description>	
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		<title>AI-Generated Images: Generative AI Concerns &#038; Opportunities for Marketers</title>
		<link>https://blogs.oracle.com/marketingcloud/ai-generated-images-generative-ai-concerns-opportunities-for-marketers</link>
		<pubDate>Tue, 23 May 2023 17:33:17 +0000</pubDate>
						<description><![CDATA[Ready or not, we’re rapidly heading into a world where generative AI tools like ChatGPT, Dall-E, and others do more of marketers’ day-to-day work. That transition is not much in question. The only question is how well your organization makes that transition. To make that transition as smoothly as possible, we recommend taking a cautious [&#8230;]]]></description>	
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		<title>13 Warning Signs of Email Deliverability Problems Ahead</title>
		<link>https://blogs.oracle.com/marketingcloud/11-red-flashing-warning-signs-of-email-deliverability-problems-ahead</link>
		<pubDate>Fri, 23 Apr 2021 14:06:06 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[Nothing can destroy your email marketing performance quite like email deliverability problems. Whether it’s the slow slip of inbox placement due to diminishing engagement or the sudden collapse due to a blocklisting, it’s always devastating and usually a shock. But honestly, email deliverability problems are rarely a surprise if you know what to look out [&#8230;]]]></description>	
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		<title>10 Years of Email Marketing Rules: What’s Changed &#038; What’s Next [on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/10-years-of-email-marketing-rules</link>
		<pubDate>Fri, 05 May 2023 17:32:32 +0000</pubDate>
						<description><![CDATA[Anytime I see someone complain that email marketing is old and hasn’t changed in decades, it just confirms for me that they don’t know anything about email marketing. The truth is that the channel has changed dramatically. These changes are top of mind for me personally as I just marked the 10-year anniversary of releasing [&#8230;]]]></description>	
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		<title>Digital Marketing Redesigns: Our Process for Success</title>
		<link>https://blogs.oracle.com/marketingcloud/digital-marketing-redesigns-our-process-for-success</link>
		<pubDate>Wed, 26 Apr 2023 17:21:31 +0000</pubDate>
						<description><![CDATA[No brand is static. Its business priorities and goals are always evolving. Its technological and channel capabilities are evolving. And its audience and competitors are evolving. One of the ways to stay appropriately positioned in the midst of all of those evolving factors is to do regular digital marketing redesigns. But what does a good [&#8230;]]]></description>	
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		<title>6 Loyalty Program Trends to Watch [on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/loyalty-program-trends-to-watch</link>
		<pubDate>Fri, 14 Apr 2023 19:10:14 +0000</pubDate>
						<description><![CDATA[To stay aligned with consumer wants and needs, loyalty programs must constantly be evolving. That’s never been more true than now, which loyalty programs are experiencing nothing short of a renaissance. Here are the six biggest trends that we’re seeing with our Oracle CrowdTwist customers. 1. Non-Purchase Engagement The biggest trend at the moment is [&#8230;]]]></description>	
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		<title>AI-Generated Text: Generative AI Concerns &#038; Opportunities for Marketers</title>
		<link>https://blogs.oracle.com/marketingcloud/aigenerated-text-generative-ai-concerns-opportunities-for-marketers</link>
		<pubDate>Mon, 10 Apr 2023 13:37:21 +0000</pubDate>
						<description><![CDATA[Ready or not, we’re rapidly heading into a world where generative AI tools like ChatGPT, Dall-E, and others do more of marketers’ day-to-day work. That transition is not much in question. The only question is how well your organization makes that transition. To make that transition as smoothly as possible, we recommend taking a cautious [&#8230;]]]></description>	
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		<title>7 Ways to Get More Email Clicks in the Age of MPP</title>
		<link>https://blogs.oracle.com/marketingcloud/how-to-get-more-email-clicks-in-the-age-of-mpp</link>
		<pubDate>Thu, 30 Mar 2023 20:06:56 +0000</pubDate>
						<description><![CDATA[By flooding email service providers with auto-generated opens, Apple’s Mail Privacy Protection (MPP) has substantially devalued email opens and dramatically increased the value of the next most common email action—clicks. In the wake of MPP, clicks have become much more important in two critical areas of email marketing. First, clicks have become central to engagement-based [&#8230;]]]></description>	
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		<title>The Biggest Shifts in Email Marketing Trends for 2023 [on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/biggest-shifts-in-email-marketing-trends-for-2023</link>
		<pubDate>Thu, 23 Mar 2023 13:10:51 +0000</pubDate>
						<description><![CDATA[The turbulence of the past few years has heavily influenced recent email marketing priorities and is shaping the trends that will dominate 2023. We can see those shifts in the results of our fourth-annual Email Marketing Trends Survey, where we surveyed Oracle Digital Experience Agency’s hundreds of marketing and communications experts about the adoption and [&#8230;]]]></description>	
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		<title>Email Marketing Trends for 2023: Proven Essentials</title>
		<link>https://blogs.oracle.com/marketingcloud/email-marketing-trends-for-2023-proven-essentials</link>
		<pubDate>Fri, 10 Mar 2023 20:16:48 +0000</pubDate>
						<description><![CDATA[Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed [&#8230;]]]></description>	
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		<title>Creating &#038; Maintaining Effective Automated Campaigns [on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/creating-maintaining-effective-automated-campaigns</link>
		<pubDate>Tue, 07 Mar 2023 21:29:35 +0000</pubDate>
						<description><![CDATA[Automations are among the highest performing campaigns a brand can send, dramatically outperforming broadcast campaigns. That’s despite typically representing less than 5% of a brand’s campaign volume, and receiving far less attention than they deserve considering their contributions to revenue versus other campaigns. For instance, triggered and transactional emails generate 20% or more of email [&#8230;]]]></description>	
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		<title>Email Marketing Trends for 2023: Competitive Differentiators</title>
		<link>https://blogs.oracle.com/marketingcloud/email-marketing-trends-for-2023-competitive-differentiators</link>
		<pubDate>Tue, 28 Feb 2023 16:20:56 +0000</pubDate>
						<description><![CDATA[Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed [&#8230;]]]></description>	
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		<title>Email Marketing Trends for 2023: Unproven Opportunities</title>
		<link>https://blogs.oracle.com/marketingcloud/email-marketing-trends-for-2023-unproven-opportunities</link>
		<pubDate>Thu, 23 Feb 2023 14:32:03 +0000</pubDate>
						<description><![CDATA[Email marketing is constantly evolving, so it can be difficult to know where to invest your time and energy from year to year. It’s extra challenging in turbulent times like these, when the economic environment, consumer behaviors, and business goals are shifting rapidly. To help you prioritize your email marketing efforts this year, we surveyed [&#8230;]]]></description>	
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		<title>How to Get Off an Email Blocklist, and Stay Off</title>
		<link>https://blogs.oracle.com/marketingcloud/how-to-get-off-an-email-blacklist-and-stay-off</link>
		<pubDate>Fri, 23 Apr 2021 14:15:38 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[Having your email IP address or domain added to an email blocklist can seriously affect your deliverability, and therefore the profitability of your email program. This is doubly true if you’re blocklisted during one of your key selling seasons. For those reasons, it’s important to routinely check if your brand is on any email blocklists [&#8230;]]]></description>	
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		<title>Analyse and Optimise Mobile App Campaigns for User Segments</title>
		<link>https://blogs.oracle.com/marketingcloud/analyse-and-optimise-mobile-app-campaigns-for-user-segments</link>
		<pubDate>Tue, 31 Jan 2023 23:41:30 +0000</pubDate>
						<description><![CDATA[As a data driven mobile app marketer, you are used to closing the loop for your Oracle Responsys marketing campaigns by reviewing campaign performance metrics. However, do you drill down one level deeper to understand campaign performance by user segments? Analysing campaign performance by user segments can help you refine campaign design and also better [&#8230;]]]></description>	
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		<title>Key Data Strategies for a Connected Customer Experience</title>
		<link>https://blogs.oracle.com/marketingcloud/key-data-strategies-to-connected-customer-experience</link>
		<pubDate>Thu, 19 Jan 2023 18:29:19 +0000</pubDate>
						<description><![CDATA[Data orchestration and architecture, will be vital to driving organizational transformation and building a connected customer experience. Organizations need to make the shift from seeing data as operational to strategic, now more than ever.&#160; Let’s look at the key data strategies that can help you build a framework for success. Acknowledge and Remove Data Silos [&#8230;]]]></description>	
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		<title>How to Fill Your Digital Marketing Content Calendar in 8 Steps</title>
		<link>https://blogs.oracle.com/marketingcloud/how-to-fill-your-digital-marketing-content-calendar</link>
		<pubDate>Thu, 19 Jan 2023 14:59:57 +0000</pubDate>
						<description><![CDATA[A blank content calendar can be daunting. Here’s the 8-step approach that Oracle Digital Experience Agency’s Creative Services team uses to build out content plans with our clients.&#160; Let’s start with major events that typically involve campaigns that last weeks or even months. These are our tentpole campaigns around which we build our content calendar. [&#8230;]]]></description>	
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		<title>Visual Branding in Email Marketing: 7 Elements to Optimize</title>
		<link>https://blogs.oracle.com/marketingcloud/visual-branding-in-email-marketing</link>
		<pubDate>Wed, 11 Jan 2023 18:32:57 +0000</pubDate>
						<description><![CDATA[Wherever your customer is, in whatever channel they’re engaging with your brand, you want that experience to feel consistent and unified. Visual branding is the critical first step in creating that feel, as consumers will immediately perceive major disconnects. In your email marketing program, visual branding is important for two strategic reasons. First, you want [&#8230;]]]></description>	
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		<title>Email Marketing Font Stacks: Defining Your Font-Family</title>
		<link>https://blogs.oracle.com/marketingcloud/email-marketing-font-stacks-defining-your-font-family</link>
		<pubDate>Tue, 03 Jan 2023 19:18:16 +0000</pubDate>
						<description><![CDATA[Picking fonts for the HTML or live text in your marketing emails isn’t like picking fonts for a direct mail piece, which allows for nearly infinite choices. The spectrum of inboxes across which your emails are viewed by your subscribers place limitations on your font options. At the same time, the richness of the email [&#8230;]]]></description>	
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		<title>14 Ways Email Marketers Should Adapt to Apple&#8217;s Mail Privacy Protection</title>
		<link>https://blogs.oracle.com/marketingcloud/13-ways-email-marketers-should-adapt-to-apples-mail-privacy-protection</link>
		<pubDate>Wed, 16 Jun 2021 03:06:51 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[Apple’s 2021 announcement&#160;of new privacy protections&#160;generated mixed reactions. Some marketers feared the demise of email marketing, while others dismissed the announcement as a non-event. The actual result, of course, fell in the middle of those extremes, but the impact to marketers&#8217;&#160;analytics, deliverability, and email design have been substantial. To serve subscribers well and maintain email [&#8230;]]]></description>	
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		<title>Drive Your Customer Loyalty Program with Automated Campaigns</title>
		<link>https://blogs.oracle.com/marketingcloud/improve-your-customer-loyalty-program-with-automated-campaigns</link>
		<pubDate>Tue, 13 Jul 2021 00:16:47 +0000</pubDate>
						<description><![CDATA[&#160; Email subscribers have their own lifecycle separate from the overall customer lifecycle. And&#160;loyalty program members do too. Once members are acquired and onboarded, a successful loyalty program continuously engages and re-engages. Automated email, SMS, direct mail, and other marketing campaigns play a key role in engaging loyalty members at each stage of the customer [&#8230;]]]></description>	
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		<title>7 Marketing Definitions According to Marketing Pros</title>
		<link>https://blogs.oracle.com/marketingcloud/7-marketing-definitions-according-to-the-marketing-pros</link>
		<pubDate>Fri, 09 Jul 2021 22:33:41 +0000</pubDate>
				<category><![CDATA[Cross Channel Marketing]]></category>
				<description><![CDATA[Do yu think you know the definition of marketing? Here&#8217;s some food for thought. Marketing is a widely recognized, yet often misunderstood word. People hear it, and&#160;immediately think they know what it is, but the actual marketing definition isn&#8217;t something that a&#160;group of people might easily agree upon. According to the&#160;Merriam-Webster&#160;dictionary, it takes a few [&#8230;]]]></description>	
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		<title>The Advantages of Gender-Neutral Marketing</title>
		<link>https://blogs.oracle.com/marketingcloud/six-advantages-of-gender-neutral-marketing</link>
		<pubDate>Fri, 09 Jul 2021 20:26:47 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
				<description><![CDATA[&#160; What might hinder your marketing campaigns without you even being aware of it? Gendered marketing reduces your addressable audience and alienates a growing number of consumers who prefer non-binary messaging, while gender-neutral marketing actually creates new possibilities for your customers, allowing them to view your products and services free of gender constraints. To put [&#8230;]]]></description>	
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		<title>Universal Control Groups: The Path to Digital Marketing Measurement Clarity</title>
		<link>https://blogs.oracle.com/marketingcloud/universal-control-groups</link>
		<pubDate>Fri, 29 Apr 2022 16:56:28 +0000</pubDate>
				<category><![CDATA[Data-Driven Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; If you truly want to know the impact your digital marketing campaigns are having, then compare the actions of people who get them to the actions of people who wanted to get them but didn&#8217;t. That’s the logic behind universal control groups, which is a measurement approach where you exclude a small portion of [&#8230;]]]></description>	
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		<title>How Mail Privacy Protection Is Changing How Email Marketing Performance Is Measured</title>
		<link>https://blogs.oracle.com/marketingcloud/how-mail-privacy-protection-changing-how-email-marketing-performance-measured</link>
		<pubDate>Tue, 01 Mar 2022 20:35:05 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; Apple’s Mail Privacy Protection (MPP)&#160;has upending how email marketers measure email marketing performance. In addition to hiding IP addresses, blocking forward tracking, and obscuring open times, MPP pre-fetches email content to create a haystack of fake opens to hide the needles of real opens by their users. With upwards of 95% of Apple Mail [&#8230;]]]></description>	
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		<title>Key International Loyalty Regulations for Global Brands to Know</title>
		<link>https://blogs.oracle.com/marketingcloud/key-international-loyalty-regulations-for-global-brands-to-know</link>
		<pubDate>Wed, 16 Nov 2022 20:15:31 +0000</pubDate>
						<description><![CDATA[Laws affecting loyalty program management vary from country to country around the world. Key elements, which are meant to protect consumers, impact the expiration of loyalty points, define restrictions for redemption, and require permission and consent of data collection and use. Some of the laws that our Oracle CrowdTwist customers have to account for are [&#8230;]]]></description>	
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		<title>Hide My Email Elevates Risks of Temporary Email Addresses in Email Marketing</title>
		<link>https://blogs.oracle.com/marketingcloud/hide-my-email-elevates-risk-temporary-email-addresses-email-marketing</link>
		<pubDate>Thu, 23 Sep 2021 19:30:35 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; Email marketing&#160;is a great way to build long-term relationships, but marketers have always wrestled with accepting low-value email addresses from would-be subscribers. B2C brands wonder if a subscriber has provided their primary email account or a secondary address they check far less frequently. And B2B marketers debate accepting freemail addresses or only corporate email [&#8230;]]]></description>	
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		<title>Oracle Red Bull Racing energizes fans, increasing loyalty program membership more than 950%</title>
		<link>https://blogs.oracle.com/marketingcloud/oracle-red-bull-racing-energizes-fans-increases-loyalty</link>
		<pubDate>Thu, 19 May 2022 19:17:18 +0000</pubDate>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Data-Driven Marketing]]></category>
				<description><![CDATA[TL; DR: Get the story behind Oracle Red Bull Racing’s successful loyalty program, The Paddock. Learn: &#160; Formula 1 is the fastest-growing major sports league in terms of online followers. The expansion in online options to watch the racing, as well as to follow your favorite teams, has had a huge impact on the sport [&#8230;]]]></description>	
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		<title>How to Transform Your Customer Experience with a CDP [with on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/customer-experience-cdp</link>
		<pubDate>Fri, 29 Apr 2022 15:34:11 +0000</pubDate>
				<category><![CDATA[Data-Driven Marketing]]></category>
				<description><![CDATA[&#160; Brands are struggling with a myriad of forces, including disjointed omnichannel experiences, rapid consumer behavior changes, the sunsetting of third-party cookies, and Apple’s Mail Privacy Protection. Increasingly, they’re realizing that a big part of dealing with each of those challenges is to bring all their customer data together in one place—a customer data platform [&#8230;]]]></description>	
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		<title>What Walt Disney Knew about Failure</title>
		<link>https://blogs.oracle.com/marketingcloud/what-walt-disney-knew-about-failure</link>
		<pubDate>Fri, 30 Apr 2021 15:37:47 +0000</pubDate>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Modern Marketing Resources]]></category>
				<description><![CDATA[Digital marketers, heed this lesson from a creative giant. Failure and obstacles are inevitably attached to achieving greatness. While Walt Disney is remembered for his many successes like Mickey Mouse, Donald Duck, and Disneyland, he also saw his share of failures including a bankruptcy, a mental breakdown, a devastating strike, and the loss of control [&#8230;]]]></description>	
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		<title>Message Prioritization: How to Emphasize the Right Messages</title>
		<link>https://blogs.oracle.com/marketingcloud/message-prioritization-how-to-emphasize-the-right-messages</link>
		<pubDate>Thu, 06 Oct 2022 17:53:34 +0000</pubDate>
						<description><![CDATA[&#160; Which messages should I send this subscriber today? For many brands, the answer to that question is complex, because some of their subscribers are qualified to receive multiple broadcast, segmented, or automated messages because of their preferences or behaviors. However, sending them a bunch of messages in quick succession tends to create noise, not [&#8230;]]]></description>	
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		<title>Loyalty: KPIs that Go Beyond the Transaction</title>
		<link>https://blogs.oracle.com/marketingcloud/loyalty-kpis-that-go-beyond-the-transaction</link>
		<pubDate>Tue, 08 Nov 2022 18:06:56 +0000</pubDate>
						<description><![CDATA[&#160; While loyalty programs are ultimately about growing revenue, generating lift, and driving frequency, that doesn’t mean transactions are all you should be measuring. In fact, if that is your only key performance indicator, then you’re almost certainly dampening the growth of your loyalty program. Here are 4 important loyalty program goals you won’t be [&#8230;]]]></description>	
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		<title>When and How to Use Plain Text Emails: Use Cases &#038; Best Practices</title>
		<link>https://blogs.oracle.com/marketingcloud/when-and-how-to-use-plain-text-emails-marketing-use-cases-design-best-practices</link>
		<pubDate>Thu, 01 Dec 2022 17:16:54 +0000</pubDate>
						<description><![CDATA[This post was originally published on MarketingProfs.com. Creating effective, great-looking HTML emails can be tricky, given today’s rendering challenges and many considerations like dark mode and accessibility. So, it’s understandable that many marketers long to return to the days of plain text emails as a simpler alternative. There’s a nostalgia around these emails, as they [&#8230;]]]></description>	
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		<title>3 Examples of Brands Using Cross-Channel Tactics to Drive Real Results</title>
		<link>https://blogs.oracle.com/marketingcloud/cross-channel-marketing-examples</link>
		<pubDate>Thu, 02 Jun 2022 19:51:45 +0000</pubDate>
				<category><![CDATA[Cross Channel Marketing]]></category>
				<description><![CDATA[There’s no doubt that getting cross-channel marketing right takes time. Even the pros don’t always know what will work until they try something. Adding to the complexity is the “fun” of figuring out which type of content works for different channels. As I discussed in my previous post, studying companies that have had success with [&#8230;]]]></description>	
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		<title>Progressive Profiling: Fuel for Long- and Short-Term Personalization</title>
		<link>https://blogs.oracle.com/marketingcloud/progressive-profiling-long-short-term-personalization</link>
		<pubDate>Fri, 18 Feb 2022 16:50:10 +0000</pubDate>
				<category><![CDATA[Customer Loyalty]]></category>
				<description><![CDATA[&#160; With the phaseout of third-party cookies, brands are focusing more on collecting zero-party data for use in personalization and targeting. Zero-party data is information that’s provided directly to brands by consumers. Often, it’s provided in response to progressive profiling efforts—that is, ongoing efforts to build an evolving picture of a customer or prospect over [&#8230;]]]></description>	
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		<title>6 CDP Myths Debunked: Learn What a CDP Is and IS NOT</title>
		<link>https://blogs.oracle.com/marketingcloud/cdp-myths-what-cdp-is</link>
		<pubDate>Mon, 27 Jun 2022 15:19:44 +0000</pubDate>
				<category><![CDATA[Data-Driven Marketing]]></category>
				<description><![CDATA[Clear up the confusion about customer data platforms (CDPs) with: What is a customer data platform (CDP), and why it’s more than a marketing buzzword You might have heard the term “customer data platform (CDP),” but do you really know what it is, what it does, and its value to marketers? It could sound like [&#8230;]]]></description>	
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		<title>Subscriber Needs Your Preference Center Should Address</title>
		<link>https://blogs.oracle.com/marketingcloud/subscriber-needs-your-preference-center-should-address</link>
		<pubDate>Thu, 06 May 2021 05:30:16 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; Despite having many tools to optimize contact frequencies based on changing subscriber behaviors, most companies&#8217; reliance on last-click attribution strategies and their focus on short-term campaign-centric goals have created a strong bias toward ever-increasing frequencies across all channels. Inevitably, this will leave many of your customers feeling over-messaged and overwhelmed. The clearest measure of [&#8230;]]]></description>	
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		<title>7 Inspirational Marketing Quotes &#038; Lessons from Seth Godin</title>
		<link>https://blogs.oracle.com/marketingcloud/inspirational-marketing-quotes-seth-godin</link>
		<pubDate>Tue, 28 Jun 2022 14:58:10 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Modern Marketing Resources]]></category>
				<description><![CDATA[Take inspiration for successful marketing from legendary marketer Seth Godin. Find out: Who is Seth Godin (and why should marketers care)? The most successful marketers learn from the best. Then they take those lessons, refine them, and make them their own for their campaigns. Few names in marketing mean as much as Seth Godin. Author, [&#8230;]]]></description>	
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		<title>Multi-Touch Attribution: Moving Beyond Overly Simplistic First- and Last-Click Models</title>
		<link>https://blogs.oracle.com/marketingcloud/multi-touch-attribution</link>
		<pubDate>Mon, 23 May 2022 16:41:06 +0000</pubDate>
				<category><![CDATA[Cross Channel Marketing]]></category>
		<category><![CDATA[Data-Driven Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; Giving 100% of the credit for a sale to the channel that either attracted the customer by generating the first click of an interaction or closed the deal by producing the last click made sense in the early early ’00s when the average consumer used two touchpoints when buying an item. However, consumers today [&#8230;]]]></description>	
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		<title>Optimizing Email Marketing Calls-to-Action: A 4-Point Plan</title>
		<link>https://blogs.oracle.com/marketingcloud/email-marketing-ctas</link>
		<pubDate>Thu, 14 Jul 2022 17:58:07 +0000</pubDate>
				<category><![CDATA[Data-Driven Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; Email marketers have historically paid a lot of attention to subject line testing, eager to drive higher open rates. But in the age of Mail Privacy Protection, where many opens are being obscured, it’s time for marketers to refocus some of their A/B testing zeal on calls-to-actions to drive much needed clicks. In working [&#8230;]]]></description>	
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		<title>6 Unique Email Deliverability Challenges that B2B Brands Face</title>
		<link>https://blogs.oracle.com/marketingcloud/email-deliverability-b2b-brands</link>
		<pubDate>Thu, 14 Jul 2022 16:27:52 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[This post was originally published on MarketingProfs.com. Email deliverability can feel out of your control. This is perhaps especially true of B2B brands, which have traditionally struggled with the mercurial spam filtering behaviors of corporate email servers and the IT overlords that control them. However, with Google Workspace and Outlook 365 making serious inroads into [&#8230;]]]></description>	
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		<title>7 Advanced Digital Marketing Metrics Most Brands Don’t Use, But Should</title>
		<link>https://blogs.oracle.com/marketingcloud/digital-marketing-metrics</link>
		<pubDate>Fri, 29 Apr 2022 16:25:15 +0000</pubDate>
				<category><![CDATA[Data-Driven Marketing]]></category>
				<description><![CDATA[&#160; Brands are increasingly recognizing metrics like email opens, web traffic, and social media likes for what they are—surface metrics that churn wildly and are directionally noisy. While it’s still important to track those high-level metrics, optimizing for them often doesn’t translate into deeper engagement. Indeed, sometimes maximizing those metrics leads marketers to adopt clickbaity [&#8230;]]]></description>	
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		<title>Content Planning: Advice from Oracle’s Global Digital Marketing Agency [with on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/content-planning</link>
		<pubDate>Fri, 08 Jul 2022 19:33:24 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; If it’s not in the plan, then it typically doesn’t happen. And if it does happen, then corners have been cut and sacrifices made. That’s a harsh reality, especially with today’s lean digital marketing teams. That’s why, when working with our Oracle Marketing Consulting clients, we take an expansive view of content planning. How [&#8230;]]]></description>	
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		<title>5 Steps for Optimizing Your Digital Marketing as Third-Party Cookies Crumble</title>
		<link>https://blogs.oracle.com/marketingcloud/optimize-digital-marketing-third-party-cookies</link>
		<pubDate>Thu, 26 May 2022 16:27:09 +0000</pubDate>
				<category><![CDATA[Data-Driven Marketing]]></category>
		<category><![CDATA[Marketing Automation]]></category>
				<description><![CDATA[&#160; A cookie is a small piece of data sent from a website and stored on the user’s computer. Cookies are designed to enable websites to remember useful information (like log-in information) or to record the user’s browsing activity. Cookies are also used to track customer behavior for marketing purposes. First-party cookies are specific to [&#8230;]]]></description>	
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		<title>5 Characteristics of a Successful Digital Marketing Benchmark</title>
		<link>https://blogs.oracle.com/marketingcloud/how-to-create-internal-digital-marketing-benchmarks-that-work</link>
		<pubDate>Tue, 05 Oct 2021 20:58:32 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Data-Driven Marketing]]></category>
				<description><![CDATA[Modern brands today are trying to benchmark their digital marketing campaigns to determine which ones are successful and inform improvements. But we find that many brands are often using their internal marketing benchmarks in an overly broad way. Correcting this problem requires a more granular approach to digital marketing benchmarks, one that groups campaigns by [&#8230;]]]></description>	
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		<title>Email Rendering Continues to Grow in Complexity, Wildly So at the Fringes</title>
		<link>https://blogs.oracle.com/marketingcloud/email-rendering-continues-to-grow-in-complexity-wildly-so-at-the-fringes</link>
		<pubDate>Fri, 30 Apr 2021 08:55:16 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; The idea of a pixel-perfect email rendering across every email client died a long time ago. The challenge for most of the past decade is to achieve platform-perfect rendering, where an email renders up to the fullest capabilities of a particular inbox provider. But even that is an increasingly tall order for four main [&#8230;]]]></description>	
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		<title>Animated Gifs: Best Uses and Best Practices</title>
		<link>https://blogs.oracle.com/marketingcloud/animated-gifs-best-uses-and-best-practices</link>
		<pubDate>Fri, 30 Apr 2021 16:35:10 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Modern Marketing Resources]]></category>
				<description><![CDATA[&#160; Until there’s better support for animated PNGs, CSS animation, and video in email, animated gifs will remain the safest and easiest way to add motion to your campaigns. Once you’ve created an animated gif for an email, you can reuse it in social media and other digital marketing campaigns. We use them regularly with [&#8230;]]]></description>	
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		<title>Email Marketing 101: The Anatomy of an Email</title>
		<link>https://blogs.oracle.com/marketingcloud/email-marketing-101-the-anatomy-of-an-email</link>
		<pubDate>Fri, 30 Apr 2021 08:30:06 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; To sketch an accurate depiction of a person takes a good understanding of human anatomy. Similarly, the art of email marketing requires understanding the anatomy of an email. This anatomy is broken up into two major content groups:&#160; 1. The envelope content, the part of an email that’s visible in the inbox before it’s [&#8230;]]]></description>	
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		<title>Double Opt-In Best Practices for Email Marketing</title>
		<link>https://blogs.oracle.com/marketingcloud/double-opt-in-best-practices-for-email-marketing</link>
		<pubDate>Fri, 30 Apr 2021 08:18:18 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; Double opt-in (DOI) permission practices are often seen as unnecessary and harmful to list growth. However, when used correctly, they can improve your email program’s results by protecting your sender reputation, which keeps you from having deliverability problems. I’ll explain the advantages and disadvantages of double opt-in—which is sometimes referred to as confirmed opt-in—as [&#8230;]]]></description>	
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		<title>A/B Testing Pitfalls: How Marketers Can Avoid Costly Mistakes</title>
		<link>https://blogs.oracle.com/marketingcloud/ab-testing-pitfalls-how-marketers-can-avoid-costly-mistakes</link>
		<pubDate>Fri, 23 Apr 2021 14:22:52 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[Because it gives you a way to determine whether your marketing audience prefers version A of something or version B, A/B testing is powerful. And increasingly it’s easy to do. Sometimes it seems so easy that we don’t even realize that we’ve completely wasted our time, missed out on golden opportunities, or—worst of all—confidently come [&#8230;]]]></description>	
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		<title>Live Content in Emails: The Best Use Cases</title>
		<link>https://blogs.oracle.com/marketingcloud/live-content-in-emails-the-best-use-cases</link>
		<pubDate>Fri, 30 Apr 2021 11:18:57 +0000</pubDate>
				<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; The second you send an email, the content in it starts to age. While some content is evergreen and maintains its relevance until whenever your subscribers open your email, other content has a limited lifespan, after which it’s considerably less useful—or completely useless. However, live content can make sure that your content is fresh [&#8230;]]]></description>	
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		<title>Email Marketing Deep-Dive: What Is a Transactional Email?</title>
		<link>https://blogs.oracle.com/marketingcloud/email-marketing-deep-dive-what-is-a-transactional-email</link>
		<pubDate>Thu, 03 Jun 2021 05:35:48 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; This question is more challenging than you think. And how a company answers it has a major impact on the size of the audience it’s able to reach with that message. That’s because transactional messages can be sent to all customers for whom you have email addresses. This includes those who haven’t opted in [&#8230;]]]></description>	
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		<title>Modular Email Architectures: Efficient Workflow and Foundation for Personalization</title>
		<link>https://blogs.oracle.com/marketingcloud/modular-email-architectures-efficient-workflow-and-foundation-for-personalization</link>
		<pubDate>Fri, 30 Apr 2021 11:50:54 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements. What is [&#8230;]]]></description>	
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		<title>Dark Mode for Email: How Marketers Should Adapt</title>
		<link>https://blogs.oracle.com/marketingcloud/dark-mode-for-email-how-marketers-should-adapt</link>
		<pubDate>Fri, 23 Apr 2021 16:38:32 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; Dark mode is a major trend in user interface experiences across a wide range of apps, including email clients. As support for dark mode continues to grow, the question that our clients are asking us is: Should my company change its designs and code to be compatible for dark mode for email and, if [&#8230;]]]></description>	
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		<title>Disaster &#038; Crisis Messaging Best Practices</title>
		<link>https://blogs.oracle.com/marketingcloud/disaster-and-crisis-messaging-best-practices</link>
		<pubDate>Fri, 23 Apr 2021 17:16:55 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Modern Marketing Resources]]></category>
				<description><![CDATA[&#160; Disaster planning is all about preparing for rare events, whether they’re hurricanes, blizzards, wildfires, floods, epidemics, earthquakes, or some other calamity. Crisis messaging should be a part of any disaster planning so you can communicate effectively with your customers and give them the essential information that they need. Let’s talk about what that should [&#8230;]]]></description>	
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		<title>Event recap: Don’t sleep on customer loyalty featuring Sleep Number &#038; Oracle CX</title>
		<link>https://blogs.oracle.com/marketingcloud/event-recap-dont-sleep-on-customer-loyalty</link>
		<pubDate>Wed, 26 Jan 2022 14:39:22 +0000</pubDate>
				<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
				<description><![CDATA[&#160; Loyalty is often overlooked in businesses with long purchase cycles. For those retailers, new customer acquisition often reigns supreme. But Sleep Number sees things differently. With the help of Oracle CrowdTwist technology, Sleep Number built InnerCircle Rewards, an exclusive members-only customer loyalty program designed to improve the wellness of its members, increase overall product [&#8230;]]]></description>	
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		<title>What Marketers Should Know About Privacy Regulations: GDPR, CCPA, LGPD, and More</title>
		<link>https://blogs.oracle.com/marketingcloud/what-marketers-should-know-about-privacy-regulations-gdpr-ccpa-lgpd-and-more</link>
		<pubDate>Fri, 30 Apr 2021 15:41:50 +0000</pubDate>
				<category><![CDATA[Data-Driven Marketing]]></category>
				<description><![CDATA[As the privacy landscape, regulations, and guidelines continue to evolve, digital marketers must consider the impact to their marketing activities. While compliance is a requirement, transparency and building trust with your audience is also critical. The data privacy space has been heating up for years, with new laws an enforcement taking place in 2020. Enforcement [&#8230;]]]></description>	
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		<title>Modular Email Architecture: The Next-Generation Template [on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/modular-email-architecture-the-next-generation-template</link>
		<pubDate>Fri, 30 Apr 2021 11:50:36 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; Classic email templates are becoming obsolete. They are difficult to maintain, don’t offer enough flexibility, make personalization cumbersome, and take too much time to turn into a final email campaign that’s ready to send. Because of all of those weaknesses, more companies are migrating to modular email architectures and reaping significant improvements. In this [&#8230;]]]></description>	
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		<title>How to Define Active Email Marketing Audiences as Opens Depreciate [on-demand webinar]</title>
		<link>https://blogs.oracle.com/marketingcloud/define-active-email-marketing-audiences-as-opens-depreciate</link>
		<pubDate>Fri, 19 Nov 2021 04:18:34 +0000</pubDate>
				<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; Apple’s Mail Privacy Protection (MPP) will likely only be the first mailbox provider to flood marketers’ systems with fake opens, obscuring real ones. Welcome to the Age of Email Open Depreciation. Although far from perfect, opens were email marketing professionals’ most frequent signal of engagement, generally clocking in at about eight times the number [&#8230;]]]></description>	
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		<title>Glossary of Terms for Marketing Automation</title>
		<link>https://blogs.oracle.com/marketingcloud/glossary-of-terms-for-marketing-automation</link>
		<pubDate>Wed, 24 Nov 2021 20:04:05 +0000</pubDate>
				<category><![CDATA[Marketing Automation]]></category>
		<category><![CDATA[Modern Marketing Resources]]></category>
				<description><![CDATA[Marketing automation terminology is changing as fast as the industry is. In an era where marketers oversee multiple platforms to help them automate basic tasks—from email campaigns to loyalty program management—the language of marketing automation has become part of our lexicon. But with each new platform comes plenty of variations on these terms. Some terminology, [&#8230;]]]></description>	
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		<title>The Evolving Use of Snooze in Email Marketing</title>
		<link>https://blogs.oracle.com/marketingcloud/the-evolving-use-of-snooze-in-email-marketing</link>
		<pubDate>Mon, 15 Nov 2021 21:15:42 +0000</pubDate>
				<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; The email snooze began humbly to reduce unsubscribes during brands’ highest volume times of the year. For example, this option would let a subscriber pause their subscription for 30 days or until the end of a selling season, like the holidays. However, the email snooze has since evolved from a purely seasonal role-player to [&#8230;]]]></description>	
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		<title>Good Taxonomy Leads to Great Digital Marketing Optimization</title>
		<link>https://blogs.oracle.com/marketingcloud/good-taxonomy-leads-to-great-digital-marketing-optimization-opportunities</link>
		<pubDate>Tue, 20 Sep 2022 19:30:55 +0000</pubDate>
						<description><![CDATA[&#160; Digital marketing is flush with optimization opportunities, but only if you have a highly organized program. A central key to that is having a solid taxonomy, where you use tagging to keep track of various program elements. This kind of tagging system is key to easily and regularly optimizing your: Audience acquisition sources Calls-to-actions [&#8230;]]]></description>	
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		<title>Managing Inactive Subscribers: Both Long-Term Inactives and Never-Actives</title>
		<link>https://blogs.oracle.com/marketingcloud/managing-inactive-subscribers-both-long-term-inactives-and-never-actives</link>
		<pubDate>Fri, 30 Apr 2021 11:26:46 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; Subscriber engagement is one of the most important factors that determine your email deliverability. That not only means that senders need to use tactics and strategies that increase engagement, such as good email design and targeting, but they also need to closely manage their inactive subscribers. These are the subscribers who aren’t opening or [&#8230;]]]></description>	
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		<title>When Good Enough Shouldn’t Be: The Best Time to Send Emails</title>
		<link>https://blogs.oracle.com/marketingcloud/when-good-enough-shouldnt-be-the-best-time-to-send-emails</link>
		<pubDate>Fri, 23 Apr 2021 14:12:22 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; When is the best time to send email? This question has been one of the most asked in the email marketing industry for well over a decade. And the urgency to answer this question correctly has only grown. That’s because we live in a time-strapped world where we only want things when we want [&#8230;]]]></description>	
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		<title>Apple MPP Breaks Open-Triggered Email Series: Pros &#038; Cons of 8 Alternatives</title>
		<link>https://blogs.oracle.com/marketingcloud/apple-mpp-breaks-open-triggered-email-sequences-pros-cons-of-8-alternatives</link>
		<pubDate>Thu, 29 Sep 2022 13:56:16 +0000</pubDate>
						<description><![CDATA[&#160; This post was originally published on MarketingProfs.com. With Apple Mail users enabling Mail Privacy Protection (MPP) at high rates, email opens have become an increasingly unreliable signal of individual-level engagement for email marketers. That is requiring marketers to redefine how they select active audiences for campaigns, how they determine inactivity and make suppression decisions, [&#8230;]]]></description>	
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		<title>Email List Churn: How to Reduce Both Passive &#038; Active Opt-Outs</title>
		<link>https://blogs.oracle.com/marketingcloud/email-list-churn-how-to-reduce-both-passive-amp-active-opt-outs</link>
		<pubDate>Fri, 23 Apr 2021 14:52:03 +0000</pubDate>
				<category><![CDATA[Email Marketing]]></category>
				<description><![CDATA[&#160; We here at Oracle Digital Experience Agency think it’s cheaper to keep a customer than find a new one and that the same holds true for email subscribers—which also happen to be many of your best customers. That’s why it’s important for all businesses to minimize their email list churn, which can be a [&#8230;]]]></description>	
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