Pure-T Marketing Madness

What is Content Marketing? | Communicate with Customers Without Selling

TaylorAdams4Me — Thu, 23 Feb 2012 23:07:01 +0000

Via Scoop.it – Pur-T Marketing Madness

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Via www.junta42.com

Are You Making These 7 Mistakes with Your About Page? | Copyblogger

TaylorAdams4Me — Sat, 18 Feb 2012 16:32:40 +0000

Via Scoop.it – Pur-T Marketing Madness

About Pages really aren’t that complicated. So why are most of them so horrible? Quick … read this, then go fix yours… A great idea, maybe I should do it! [note MG] Does thinking about it make you stumble and sweat? Have you put it off, because you’re worried it will suck? You’re not alone — lots of website owners have an easier time proposing marriage than they do writing a solid About Page. If that’s you, you’re probably overcomplicating things. A good About Page is simple, straightforward, and it communicates just a few key things. But just because they’re simple doesn’t mean people don’t screw them up. There are certain mistakes that I see again and again, on sites that deserve better. These mistakes are easy to fix and they’re pushing away the people you want to bring closer: your wonderful website readers. Read more: http://www.copyblogger.com/how-to-write-an-about-page/
Via www.copyblogger.com

Story Juice: How Ideas Spread and Brands Grow | Ketchum Blog

TaylorAdams4Me — Sat, 18 Feb 2012 16:24:39 +0000

Via Scoop.it – Pur-T Marketing Madness

You know it when you hear it. That great story or idea. The one that’s got “juice” – energy, excitement, possibility. The one that, on its own, has the ability to “get up, walk around the room, shake hands with everyone” and, then travel on. The kind of story that marketers know they need to tell if they are hoping to meaningfully connect with their audiences and then inspire those audiences to “share and tell.” Easier described than done. Hey — go download this free e-book on biz stories and using them to spread your ideas/grow your brand. It is quite a handy book. I love the breezy language they use, how they describe the process of finding and crafting your stories, and how to work with your stories for branding and share-ability. The book is fun, full of examples and right on. Good work Julie Fuoti & Lisa Johnson!
Via blog.ketchum.com

Change Drivers Shaping Emerging Transmedia Field

TaylorAdams4Me — Thu, 16 Feb 2012 07:48:47 +0000

Via Scoop.it – Pur-T Marketing Madness

“A series of technological, economic, and consumer trends are driving the development of transmedia projects as a new form of marketing, entertaining, and educating” …
Via transmediadigest.com

Aristotle’s Storytelling Framework for the Web | Fabrique

TaylorAdams4Me — Mon, 13 Feb 2012 16:05:40 +0000

Via Scoop.it – Pur-T Marketing Madness

A step-by-step approach, using Aristotle’s view on Greek tragedy as it’s core, that will help designers design solid interactive projects that engage customers in the right way. Here is a slide deck on SlideShare (55 slides) that explains web design through Aristotle’s story structure/elements. Some of the points are a bit obscure and hard to understand without really studying the slides. But overall, it does make the important link between storytelling and websites. View this file and start thinking about ways you can shift your website to be more story driven. I think you will like the results! [thanks to @storytellin for tweeting about this] and thank you fellow curator Gimli Goose for sharing it.
Via www.slideshare.net

Duke University Subliminal Ad Experiment- Apple logo makes you creative

TaylorAdams4Me — Tue, 07 Feb 2012 00:24:05 +0000

Via Scoop.it – Pur-T Marketing Madness

Duke University experiment that suggests that subliminal perception really does work… “Brief exposure to Apple’s brand logo drives higher levels of creativity than exposure to IBM’s logo.”
Via www.youtube.com

Can Digital Innovation Stop Modern Slavery? MTV Hopes So | Social Media News and Web Tips

TaylorAdams4Me — Fri, 03 Feb 2012 06:14:35 +0000

Via Scoop.it – Sustaining Social Impact

What’s the most appropriate way to end slavery? If you’re MTV, the answer is with $10,000 and a nation of digitally disposed students seeking to make a difference. MTV and mtvU, its activism-minded sibling, are announcing the next step of the “Against Our Will” promotion to elevate recognition about progressive slavery…
Via zagrib.com

Beyond Keyword Research: Why You Should Be Looking At Consumer Behavior | SEO.com

TaylorAdams4Me — Fri, 27 Jan 2012 18:39:16 +0000

Via Scoop.it – Pur-T Marketing Madness

Utilize consumer behavior when conducting keyword research and setting SEO strategy. Capture customers and interest at all stages of the consumer decision process.
Via www.seo.com

10 Commandments of Optimizing Landing Pages for Conversions | Business 2 Community

TaylorAdams4Me — Fri, 27 Jan 2012 17:50:49 +0000

Via Scoop.it – Pur-T Marketing Madness

If you could do only one thing today to dramatically improve your marketing ROI, adding landing pages to your website would be a good bet.
Via www.business2community.com

7 deadly sins of mobile marketing [infographic] – Holy Kaw!

TaylorAdams4Me — Fri, 27 Jan 2012 17:44:47 +0000

Via Scoop.it – Pur-T Marketing Madness

Get the do’s along with the don’ts — RT @guykawasaki: 7 deadly sins of mobile marketing [infographic] http://t.co/MEOSo4Ur #hcsm #hcsmeu…
Via holykaw.alltop.com