Search Influencer

Is it ethical to claim you are number one (#1) specialist?

2012-11-08T21:38:00.003+08:00

In the course of marketing my products and services, one friendly feedback I often get is how come I don't claim to be #1 in any specific area (e-commerce, Internet marketing, blogging, social media) even if other parties sometimes introduce me as such. My answer, "it is unethical and even illegal to do so." To put more context, here is the Code of Ethics ratified by the Internet & Mobile

Shaping your mindset

2012-11-02T10:31:00.003+08:00

I think our experiences in life has a lot of effect on the kind of mindset we have. It is driven by our realities and experiences. Sometimes you have to try something new in order to get a new perspective. If lucky, you will meet the right person who can influence your mindset in a big way. For me, in 2012, that person would be Coach Jim Saret whose teachings - through what I see in him,

Dynamics of Medicine Promotion Online and Offline

2012-09-07T13:47:00.000+08:00

Recently, I gave a talk at an internal pharmaceutical event sharing my perspective on how medicines are being promoted through television and online. In addition, explore ways on how e-commerce can be tapped as an alternative channel. E-Commerce as an Alternative Healthcare Channel from Janette Toral Some thoughts on this matter: 1. Consumers awareness now stronger online. It also

Reaching out to OFWs: elections, repatriation, government assistance

2012-06-01T10:01:00.001+08:00

During iBlog8, James Jimenez of the COMELEC shared that there are 12.5 million overseas Filipino workers (OFW). There were 589,830 registered voters in 2010 and 153,323 actually voted at that time. This 2013, the COMELEC estimates there will be 686,798 voters. New overseas voters registration started trickling as the Department of Foreign Affairs reported 96,968 applicants since October 2011.

Quotes, Misquote, Cyber-bullying, and Libel

2012-05-23T17:11:00.001+08:00

Since Monday afternoon, I have been in an ongoing consultation session with a friend on the subject of being misquoted that resulted to him being cyber-bullied in the process. It made me ponder on the responsibilities of discussion group moderators and members who just participate without regard if what was posted was true in the first place. Here are my personal thoughts on the matter and

Trending Twitter famous

2012-03-25T15:15:00.001+08:00

Last March 19, I gave quick info on what makes a topic trend on Twitter. It was for the TV program Brigada who did a feature on popular celebrity tandem Julie Anne San Jose and Elmo Magalona. Their fans are active on Twitter using the hashtag #JuliElmo whenever referring to the two. Their fans are also organized in their efforts to make their favorite celebrity pair hashtag trend on Twitter

Don't compromise your Twitter account by sending same message to multiple people publicly

2011-12-19T05:57:00.001+08:00

This past week, I reported and blocked 3 personal Twitter accounts for sending me a spam message. This is when "replies" are used to send the same message to multiple people via Twitter. twitter_spam, originally uploaded by ecblogger. I don't mind receiving plugs once in awhile. However, if I open the sender's Twitter feed and all I see is the same message sent to multiple folks, I perceive

Manipulation: Black PR, Sensational Journalism, Propaganda in Social Media

2011-11-27T15:39:00.001+08:00

Are these still familiar with you? Big Bad Blogger. Davao Judge Shoots the Sheriff. Yes to Life, No to Mining. Lopez Group on DBP Loans. What these articles or titles have in common? They are all discussed in the media and / or blogosphere where the presentation sometimes gets skewed to the point it confuses the reader. Correcting mistakes online I think media people and bloggers have a

Who will have the "Oh Wow" Factor at IMMAP Open Mic Night?

2011-11-05T21:04:00.001+08:00

On Wednesday, November 10, the Internet and Mobile Marketing Association of the Philippines will stage the IMMAP Open Mic Night at Craft, the Fort Strip at 7PM. I am very happy to have DigitalFilipino.com support this as IMMAP board member Paul John M. Peña of Leo Burnett has creatively put up this event with all the coolness factor in. As IMMAP’s version of the Japanese concoction that is

Klout should not use Instagram as a scoring input

2011-08-13T15:00:00.002+08:00

{EAV_BLOG_VER:0ec93487873de04b} Klout recently announced the inclusion of more online services as input to its scoring system namely YouTube, Tumblr, Flickr, Blogger, Last.FM, and Instagram. I guess this is good news so that one's influence score will not be based on vanity metrics such as following but look further into two-way interaction. However, I am not in favor for Instagram to be

IMMAP on 4As Pitch Policy

2011-07-22T23:13:00.002+08:00

4As (http://www.4asphilippines.com/) recently asked the Internet and Mobile Marketing Association of the Philippines (IMMAP) to look into the proposed "4As Pitch Policy Implementing Rules and Regulations". The proposed policy is in line with 4As thrust of promoting professional trade practices and conduct of all stakeholders in the marketing communications industry. It covers instances where a

Promoting Pain Relievers: Flash Mob, Celebrities, Online Games

2011-07-18T02:23:00.003+08:00

It is interesting to note how branded medicines are becoming creative and high-tech even in their efforts to create awareness. Some of them have used online contest, social networks, and the likes. In their advertisements, we see some of them using celebrities. Alaxan FR tapped Manny Pacquiao. During major fights, we see the Alaxan brand active in promoting its product. It even had an online

Now Trending: Get ready for the Boomerang Awards 2011!

2011-07-15T23:10:00.002+08:00

The Internet and Mobile Marketing Association of the Philippines (IMMAP) just recently launched the Boomerang Awards 2011 website! Interested participants may now download the guidelines for this year’s awards. See the guidelines for the categories and entry requirements so you can already prepare your entries. Using the excel entry form to fill in the details on your entry/entries, you may

Free Webinar: Blog and Social Media Marketing as a Business

2011-05-10T12:28:00.003+08:00

On June 2, Module 2: Professional Blogging, Social Media Marketing & Advertising as a Business - under the Ateneo-DigitalFilipino Blog and Social Media Entrepreneur Program - shall start its online class. For those considering to join the online class but have questions or would like to have an overview on what the module is about, you are invited to join this free webinar on May 12,

DigitalFilipino Talks used in School as reference material

2011-02-19T12:19:00.001+08:00

After giving an update about the first month of DigitalFilipino Talks, I checked on our play stats this past week (February 11 to 18, 2011) and caught by surprise when the topic "Technopreneurship Lessons Learned" topped it. Found out that Julius Mamaril, a professor based in Pangasinan, posted the video in his blog and encourage students to share their insight. Am very happy about this and

Looking for Rent-a-Car Service

2011-02-06T23:45:00.002+08:00

I have been renting a car for the past few months now to get me around the city and out-of-town. It relieves the hassle of worrying whether a taxi will be available and spare the need to worry for fuel, driver, parking space, and car maintenance. Although there are days that the usual for-hire is not available that creates the need to find an alternative. Found one at AyosDito and glad to know

Happy 7th birthday Facebook - My Office

2011-02-05T22:11:00.001+08:00

Just found out that Facebook celebrated its 7th birthday. There are many reasons why I love Facebook. (my entry to Enjoy Philippines contest last year) I guess in short, Facebook is my office. Here are 7 ways I use it: Look for bloggers and coordinators in my campaign projects. Promote new videos, articles, training, and activities. Answer club membership and campaign inquiries. Share photos

Join "Be Fun. Be Colorful. Be Fabulous. Be Bold Photo Contest" and Win a Sexy ToyWatch

2010-12-28T08:29:00.002+08:00

Fashion photographers (including newbies and hobbyists) are encouraged to join ToyWatch Philippines photo contest. Four winners will be recognized and shall get a sexy ToyWatch ranging from twelve (P12k) to thirty-five (P35k) thousand pesos in value. This contest has 4 categories: Be Fun Be Colorful Be Fabulous Be Bold Visit the links above to view the mechanics and how to participate. Deadline

Using TV Infomercial and Social Media to Drive E-Commerce Sales

2010-12-07T11:01:00.004+08:00

A lot of companies are using the Apple iPad as valuable prize to their contests to encourage participation and purchase. Proactiv Philippines ran a promo this year to encourage people in using the site as a point of purchase. Buyers who ordered the product online got one raffle entry for the iPad promo. Eventually, the winner was announced and that is Douden Quintin. A 22-year old who works as

Google Search Results goes Social - tracking Vizconde Massacre

2010-11-01T14:00:00.004+08:00

News earlier this month showed social sharing of information can definitely affect how the search engine displays results. For example, searching for information about the "Vizconde Massacre" shows this result with the first item indicating which news was shared by people and for how many times. With the Vizconde Massacre case nearing a Supreme Court decision, it is interesting to see as well

Free Webinar: How to Start a Coffee Shop Business & Choose Your Coffee Blend

2010-09-20T12:08:00.001+08:00

In celebration of Coffee Month this October, the Philippine Coffee Board is organizing a series of activities to promote locally grown coffee. This October 9, Saturday, 10 am to 12 noon, there will be a 2 hour webinar on: 1. How to put up a Coffee Shop Speaker: PACITA "CHIT" JUAN Miss Pacita "Chit" Juan has been at the helm of the Philippine Coffee Board Inc since its inception as the

Winners of free delegate pass: PR2.0 - 17th National Public Relations Congress

2010-09-18T12:07:00.000+08:00

Many thanks to those who joined our free delegate pass contest for the PR2.0 - 17 National Public Relations Congress organized by the Public Relations Society of the Philippines. This will be on September 23 and 24, 2010 at the Grand Ballroom, InterContinental Manila, Makati City with the theme, “PR2.0 Build. Engage. Deliver.” Search Profile Index is a proud sponsor of this conference. The

News, Celebrity, Gaming, Travel, and Jobs are Yahoo! Top Search Categories for 1st Half 2010

2010-08-31T14:25:00.003+08:00

The latest news information, celebrity gossip, vacation information, and jobs are most searched by Filipinos for the first half in 2001 via Yahoo! Philippines according to Arlene Aran Amarante, country sales directory of Yahoo! Philippines. Yahoo! Top Searched Categories in the Philippines are: (numbers indicated are popular keywords per category) 1. News is Information (4) Yahoo! is the go to

Get a free delegate pass: PR2.0 - 17th National Public Relations Congress

2010-08-26T19:38:00.003+08:00

The Public Relations Society of the Philippines (PRSP) is organizing the 17th National Public Relations Congress on September 23 and 24, 2010 at the Grand Ballroom, InterContinental Manila, Makati City with the theme, “PR2.0 Build. Engage. Deliver.” The theme revolves around the rapid changes in the practice of PR and communications with the advent of personalized communications and social media

Promoting Medicine Brands using Social Media

2010-07-31T20:54:00.008+08:00

Since social networking sites and blogs gradually became mainstream, brands started exploring this medium to reach out to their target customers, market, and expert influencers. Looking over a year period, pharmaceutical brands are promoted online through: Blogger feature Companies invite bloggers, influential users in the community or field they are in to contribute original content or be