ITZ Publishingtag:typepad.com,2003:weblog-4879382009-11-03T14:43:53-08:00Itz about online newsTypePadMediaPost Publications The Click Is Wagging the Dog 11/03/2009tag:typepad.com,2003:post-6a00d83536da0f69e20120a650ab91970b2009-11-03T14:43:53-08:002009-11-03T14:43:53-08:00MediaPost Publications The Click Is Wagging the Dog 11/03/2009. The Click Is Wagging the Dog by Josh Chasin, 6 hours ago According to the most recent Interactive Advertising Bureau Internet Advertising Revenues Report, Internet advertising for the first 6 months...ITZ PublishingWhy Steve Jobs Could Be A Savior For Media Companies | paidContenttag:typepad.com,2003:post-6a00d83536da0f69e20120a613f037970b2009-10-22T11:08:09-07:002009-10-22T11:08:09-07:00Why Steve Jobs Could Be A Savior For Media Companies | paidContent. Arnon Mishkin is a partner with Mitchell Madison Group, where he consults for media companies on improving legacy businesses as well as making the internet profitable. Prior to...ITZ PublishingMediaPost Publications Bigger Not Always Better For Ad Engagement 10/13/2009tag:typepad.com,2003:post-6a00d83536da0f69e20120a5e299d2970b2009-10-13T15:45:40-07:002009-10-13T15:45:40-07:00MediaPost Publications Bigger Not Always Better For Ad Engagement 10/13/2009. by Gavin O'Malley In contrast to banner ads, bigger isn't necessarily better when it comes to rich media, according to new research conducted by display ad provider Eyeblaster. Rather, choosing...ITZ PublishingMediaPost Publications 8% of Internet Users Account for 85% of all Clicks 10/13/2009tag:typepad.com,2003:post-6a00d83536da0f69e20120a5e28076970b2009-10-13T15:03:46-07:002009-10-13T15:03:46-07:00MediaPost Publications 8% of Internet Users Account for 85% of all Clicks 10/13/2009. by Jack Loechner The results of an update to the comScore highly publicized "Natural Born Clickers" research, conducted two years ago with Starcom USA and Tacoda, indicate...ITZ PublishingHalf of Newspaper Publishers Believe Online Pay Walls Will Work - MediaBuyerPlannertag:typepad.com,2003:post-6a00d83536da0f69e20120a60dfc9c970c2009-10-02T15:31:34-07:002009-10-02T15:31:34-07:00Half of Newspaper Publishers Believe Online Pay Walls Will Work - MediaBuyerPlanner. Published on September 13, 2009 | Email this article More than half of newspaper publishers believe readers will pay to access online newspaper content, according to a survey...ITZ PublishingMediaPost Publications ComScore: Most Clicks Come From 'Natural Born Clickers' 10/02/2009tag:typepad.com,2003:post-6a00d83536da0f69e20120a5b736da970b2009-10-02T15:20:49-07:002009-10-02T15:23:43-07:00MediaPost Publications ComScore: Most Clicks Come From 'Natural Born Clickers' 10/02/2009. It's time for online marketers to forgo click-through rates for a better measure of success, according to new data from comScore in conjunction with media agency Starcom USA and...ITZ Publishing