Promotional Products marketing resources, guides and articles. Regularly updated with the latest industry news, concepts, trends, statistics, and new promotional marketing ideas. http://www.jempp.com.au/promotionalresources.html en-us Fri, 6 Apr 2007 20:35:48 +1000 Fri, 6 Apr 2007 20:23:38 +1000 FeedForAll v2.0 (2.0.1.1) http://www.feedforall.com http://www.jempp.com.au/images/jem-rss.gif http://www.jempp.com.au/promotionalresources.html Promotional Products Marketing - Articles, Guides, How-tos and other resources 139 78 Your guide to Creating Artwork for the promotional products industry http://www.jempp.com.au/Your%20guide%20to%20Creating%20Artwork%20-%20JEM%20Promotional%20Products.pdf 18640E6E-8ECF-45F0-98AC-D09EA70A0EC2 Fri, 6 Apr 2007 20:23:38 +1000 Vortech Waterproof Jackets - The Barrier between you and the elements http://www.jempp.com.au/JEM%20Promotional%20Products%20-%20VorTech%20Waterproof%20Jackets.pdf 163A077E-9201-4382-BAEF-9C7B3850C117 Fri, 6 Apr 2007 20:23:18 +1000 Due to the boom in promotional marketing and technology as a whole, the demand for higher resolution and detailed images which can be applied to promotional products is swiftly increasing. A number of end-users are no longer satisfied with the limited capabilities of some mediums. Process Printing and Digital Printing are two options available, however it’s sometimes hard to know the most appropriate method to use for your clients corporate logo. http://www.jempp.com.au/process-digital-printing.html CB2377B8-2D6F-4456-B2DA-114EAFE5C616 Fri, 6 Apr 2007 20:22:15 +1000 As I lie here in bed, I casually glance around my room; I count 6 products that I received as my Gift with Purchase. My instant reaction is ‘wow, companies give away a lot of free products’ and then I wonder ‘for what reason?’. The more I ponder this I think back to the time at which I purchased the products.. http://www.jempp.com.au/promotional-products-unique.html E2A13DCD-EBF7-41A4-B15A-83DD7CF74103 Fri, 6 Apr 2007 20:21:26 +1000 1. Exposure - mugs are used by everyone 3 to 10 times per day 2. Stays on the desktop - your message stays top of mind and in the office 3. Your message can be seen by your client and co-workers http://www.jempp.com.au/mugs-perfect-promotion.html 5619122D-3844-4F1C-9CD1-3D6476B3B33F Fri, 6 Apr 2007 20:21:00 +1000 Extract "This is a question that every good Event Manager should be asking well before they finalise the details of their Client’s big event. As a distributor of promotional products it is a question I also ask myself when I too am at big event. I, naturally take a great interest, in looking closely at anything I am given at any major event." http://www.jempp.com.au/good-event-product.html 21A75F5D-5ED6-499F-9F8A-1E7C43552211 Thu, 15 Mar 2007 23:18:24 +1100 Extract "We direct marketers are adept at trade show marketing. We know how to select the shows that our prospects are likely to attend. We set up plenty of meetings with customers and prospects. We conduct pre-show campaigns to drive booth traffic, although some of us still have problems getting the mail onto the prospect’s desk before the show. We follow up religiously after the show, to keep the sales process moving." http://www.jempp.com.au/corporate-events-marketing.html 825F3C7C-2E64-46A6-AC46-BB9DF3943255 Thu, 15 Mar 2007 23:17:43 +1100 In 2007, one of the most talked about topics will be the environment, with a strong focus on global warming. Corporate Social Responsibility (CSR) is a big issue, and it's important for your business to show your initiatives in supporting positive environmental causes. http://www.jempp.com.au/environmental-events-days-2007.html 03C7268F-6BD0-47ED-835D-9CD6F8F23126 Sat, 20 Jan 2007 21:58:57 +1100 Tradeshow Tips for Exhibitors http://www.jempp.com.au/10-tips-for-exhibitors.html 95C7312A-E4D0-4DB5-B81F-A822605CCB51 Sat, 20 Jan 2007 21:58:26 +1100 For the last 6 years, Stencil has lead the Australian corporate wear market with their production of high quality, high-tech clothing. In 2005, Stencil brought two new fabrics to the market, further enhancing their reputation for making comfortable, high-performance, hard-wearing shirts. http://www.jempp.com.au/the-cool-dry-polo-story.html 7D54832A-08FB-44B6-A05E-5E30BE2A5928 Sat, 20 Jan 2007 21:57:49 +1100 Guide to Thermal Vinyl Printing http://www.jempp.com.au/thermal-vinyl-printing.html 51A25782-85A9-4675-B9A7-9758EBA6F75F Sat, 20 Jan 2007 21:55:13 +1100 As the CEO of APPA, I’ve heard some amazing stories. Unfortunately, they will seem far more amusing to you than to the people who contacted me to tell them. Marketers usually find out about APPA after they have had a promotion implode. They contact us to mediate a dispute or find recourse on a job gone wrong. In almost every case, the company is not an APPA member and the association is powerless to intervene. http://www.jempp.com.au/promotional-blunders.html FC60994F-B888-485C-997A-DB368AD4FDA9 Sat, 20 Jan 2007 21:54:43 +1100 Knowing the best products to illicit a response from your promotions is what the professional promotional products companies thrive on. The following case study is a simple of example of how. http://www.jempp.com.au/creativity-where-it-counts.html 725E6368-5359-40E6-B9C5-4B1B4E80ED73 Sat, 20 Jan 2007 21:54:00 +1100 The creativity and services promotional companies supply to the corporations around the world can not be replaced by the offer of inexpensive products flooding in from Asia, regardless of the how low the price becomes. http://www.jempp.com.au/overseas-manufacturing-risk.html FFA2963B-C467-4477-829E-9FD31F15A88C Sat, 20 Jan 2007 21:53:23 +1100 APPA began in 1986 and includes the regions of Australia, New Zealand, New Caledonia, Vanuatu and Taiwan. APPA members now include over 560 of the top promotional product companies in the region. http://www.jempp.com.au/benefits-dealing-appa-members.html 1EA31147-B411-4F90-9BAC-745264D41796 Sat, 20 Jan 2007 21:52:12 +1100 Measurement is a hot topic for marketers today. Everyone is under pressure to demonstrate results, deliver value to the firm — and justify budgets. http://www.jempp.com.au/5-b2b-metrics.html Sat, 21 Oct 2006 20:34:51 +1000 This guide was written to provide you with the latest information on decoration and print options available for mugs and glassware, providing information on the requirements and processes associated with each decoration method. http://www.jempp.com.au/decoration-coffee-mugs-glassware.html Sat, 21 Oct 2006 20:34:26 +1000 Custom Branded Seed Sticks and Seed Pots are great promotional products, providing the avenue for creative branding options, that serve perfectly as a brand platform for your business. http://www.jempp.com.au/seed-sticks-pots-packets.html Wed, 6 Sep 2006 16:24:14 +1000 Custom Branded Golf Balls are a very popular promotional product, ideal for Corporate golf events. http://www.jempp.com.au/printed-golf-balls.html Wed, 6 Sep 2006 16:23:46 +1000 The strategy to buy a service or product by using trade loaders or a gift with purchase dates back to the very dawn of marketing itself. It’s a concept that still works today. (view for complete article...) http://www.jempp.com.au/gift-with-purchase-promotion.html Wed, 6 Sep 2006 16:23:00 +1000 3M Post-It® Notes, or Australian-made STiKKi Notes are a very popular promotional product. They are highly flexible and customisable, and a practical item that will help to communicate your brand’s message. http://www.jempp.com.au/custom-post-it-notes.html Mon, 14 Aug 2006 23:28:07 +1000 Customised bottles of water, with your own label design are fast becoming one of the quickest growing promotional products. Why do you ask? This article seeks to find that answer for you! http://www.jempp.com.au/featured-custom-printed-water.html Thu, 6 Jul 2006 11:41:06 +1000 Promotion is a critical leverage point in trade show marketing. By applying a modest effort in planning and executing promotional strategies, you can double, triple, even quadruple the results of your investment. http://www.jempp.com.au/pre-tradeshow-promotion-marketing.html Sat, 1 Jul 2006 13:02:31 +1000 Trade shows are all about promotion. You are strategically planning to present your goods and services to a specially targeted audience, in order to meet clearly defined goals and objectives. To maximize your success, however, it is imperative to make promotional efforts above and beyond merely showing up at the next event. Begin these pre-show efforts six to eight months before your next event. http://www.jempp.com.au/seven-super-promotion-steps.html Sat, 1 Jul 2006 13:01:35 +1000 It is important for every organisation and business to show the community their support Environmental events. Supporting Environmental events is also a great way to improve your company/brand's image and public perception. http://www.jempp.com.au/environmental-events-days-2006.html Sat, 1 Jul 2006 13:00:14 +1000 Are you getting the best return on your show investment? This simple checklist acts as a reminder for many of the questions you need to ask and answer before exhibiting. They help guarantee your professionalism. http://www.jempp.com.au/dynamic-ways-increase-trade-show-success.html Sat, 1 Jul 2006 12:59:25 +1000 Some marketers complain that events are difficult to measure. But, with a little prior planning, events measurement is not only possible, it’s downright simple. The secret lies in setting measurable objectives in advance. http://www.jempp.com.au/measuring-roi-trade-show-event.html Sat, 1 Jul 2006 12:58:46 +1000 Factors to consider before jumping into the trade show giveaway including finding the right item, audience consideration etc. http://www.jempp.com.au/10-ways-master-tradeshow-giveaways.html Sun, 16 Apr 2006 01:19:30 +1000 Guide for marketers and graphic designers to creating better logos http://www.jempp.com.au/how-to-improve-your-logo.html Sun, 16 Apr 2006 01:19:21 +1000 The most common mistakes exhibitors make pre-show, at-show and post-show http://www.jempp.com.au/common-exhibiting-mistakes.html Sun, 16 Apr 2006 01:17:45 +1000 10 Tried and Tested ways to improve the effectiveness of your promotional giveaways http://www.jempp.com.au/tips-to-use-giveaways-effectively.html Sat, 8 Apr 2006 20:40:08 +1000 A guide to business event metrics http://www.jempp.com.au/business-event-metrics.html Sat, 8 Apr 2006 20:40:08 +1000 A short guide to 3 different business event marketing strategies http://www.jempp.com.au/develop-business-event-marketing-strategy.html Sat, 8 Apr 2006 20:40:08 +1000 A short guide to business event marketing strategies http://www.jempp.com.au/strategic-approach-business-event-marketing.html Sat, 8 Apr 2006 20:40:08 +1000 10 Tips for Business Event and Tradeshow Marketing http://www.jempp.com.au/10-secrets-success-business-event-marketing.html Sat, 8 Apr 2006 20:40:08 +1000 A short guide to choosing your corporate uniform this Summer http://www.jempp.com.au/choose-summer-uniform.html Sun, 4 Dec 2005 00:56:20 +1000 JEM Promotional Products have written small guide to help make your corporate gift choice easier this Christmas http://www.jempp.com.au/christmas-corporate-gifts.html Current statistics on the reach, and recall of using promotional products http://www.jempp.com.au/promo-statistics.html 10 Reasons to use Promotional Products as your next advertising medium http://www.jempp.com.au/reasonspromotionalproducts.html A Guide to Logo and Artwork Specifications for the Promotional Products industry http://www.jempp.com.au/artwork-specifications.htm Guide to successful tradeshows through the utilisation of promotional merchandise http://www.jempp.com.au/trade-show-traffic.html An article on the power of strong branding for your company's products and services http://www.jempp.com.au/powerofbrandname.html The advantages of using Promotional Products as a marketing medium http://www.jempp.com.au/advpromotionalproducts.html Steps and stages to undertake to help ensure the success of a Promotional Products campaign http://http://www.jempp.com.au/stepspromotionalcampaign.html 5 strategies to keep your company on your client's mind http://www.jempp.com.au/5waystopofmind.html Guide to choosing your company's winter uniform http://www.jempp.com.au/choosewinteruniform.html