Journal of Interactive Advertising http://www.jiad.org/ JIAD - An online refereed journal for research on interative advertising, marketing and communication. en-us Tue, 10 Jun 2003 04:00:00 GMT Tue, 10 Jun 2003 09:41:01 GMT http://jiad.org/rss.xml JIAD RSS Generator editor@jiad.org editor@jiad.org Self-Enhancement as a Motivation for Sharing Online Advertisinghttp://feedproxy.google.com/~r/JIAD/~3/mBrWn0Hx1hQ/article155Vol 12 Num 2 Spring 2012 - David G. Taylor, David Strutton, and Kenneth Thompson<img src="http://feeds.feedburner.com/~r/JIAD/~4/mBrWn0Hx1hQ" height="1" width="1"/>Wed, 15 Aug 2012 08:38:46 -0500http://www.jiad.org/article155http://www.jiad.org/article155The Impact of Game Customization and Control Mechanisms on Recall of Integral and Peripheral Brand Placements in Videogameshttp://feedproxy.google.com/~r/JIAD/~3/YR0ZMYaReow/article154Vol 12 Num 2 Spring 2012 - Frank E. Dardis, Mike Schmierbach, and Anthony M. Limperos<img src="http://feeds.feedburner.com/~r/JIAD/~4/YR0ZMYaReow" height="1" width="1"/>Wed, 28 Mar 2012 08:33:08 -0500http://www.jiad.org/article154http://www.jiad.org/article154Health Organizations' Use of Facebook for Health Advertising and Promotionhttp://feedproxy.google.com/~r/JIAD/~3/qpkL6gkE3sc/article153Vol 12 Num 1 Fall 2011 - Hyojung Park, Shelly Rodgers, and Jon Stemmle<img src="http://feeds.feedburner.com/~r/JIAD/~4/qpkL6gkE3sc" height="1" width="1"/>Tue, 13 Sep 2011 13:48:23 -0500http://www.jiad.org/article153http://www.jiad.org/article153Interactive Digital Advertising vs. Virtual Brand Community: Exploratory Study of User Motivation and Social Media Marketing Responses in Taiwanhttp://feedproxy.google.com/~r/JIAD/~3/ny4FkCDGhP8/article152Vol 12 Num 1 Fall 2011 - Hsu-Hsien Chi<img src="http://feeds.feedburner.com/~r/JIAD/~4/ny4FkCDGhP8" height="1" width="1"/>Tue, 13 Sep 2011 13:22:27 -0500http://www.jiad.org/article152http://www.jiad.org/article152Viral Advertising in Social Media: Participation in Facebook Groups and Responses among College-Aged Usershttp://feedproxy.google.com/~r/JIAD/~3/bm1yOSDSDEs/article151Vol 12 Num 1 Fall 2011 - Shu-Chuan Chu<img src="http://feeds.feedburner.com/~r/JIAD/~4/bm1yOSDSDEs" height="1" width="1"/>Tue, 13 Sep 2011 12:53:01 -0500http://www.jiad.org/article151http://www.jiad.org/article151Are You Following Me? A Content Analysis of TV Networks' Brand Communication on Twitterhttp://feedproxy.google.com/~r/JIAD/~3/RY-0LOofdag/article150Vol 12 Num 1 Fall 2011 - Jhih-Syuan Lin and Jorge Peña<img src="http://feeds.feedburner.com/~r/JIAD/~4/RY-0LOofdag" height="1" width="1"/>Tue, 13 Sep 2011 12:41:38 -0500http://www.jiad.org/article150http://www.jiad.org/article150Follow Me! Global Marketers' Twitter Usehttp://feedproxy.google.com/~r/JIAD/~3/IlJG20quSNE/article149Vol 12 Num 1 Fall 2011 - Eun Sook Kwon and Yongjun Sung<img src="http://feeds.feedburner.com/~r/JIAD/~4/IlJG20quSNE" height="1" width="1"/>Tue, 13 Sep 2011 12:28:15 -0500http://www.jiad.org/article149http://www.jiad.org/article149A Social Media Mindsethttp://feedproxy.google.com/~r/JIAD/~3/P94_1XaPFKY/article148Vol 12 Num 1 Fall 2011 - Steven M. Edwards<img src="http://feeds.feedburner.com/~r/JIAD/~4/P94_1XaPFKY" height="1" width="1"/>Wed, 14 Sep 2011 12:05:11 -0500http://www.jiad.org/article148http://www.jiad.org/article148Biometric Measures for Interactive Advertising Researchhttp://feedproxy.google.com/~r/JIAD/~3/q7bCrlpSBA0/article147Vol 11 Num 2 Spring 2011 - Rafal Ohme, Michal Matukin, and Beata Pacula-Lesniak<img src="http://feeds.feedburner.com/~r/JIAD/~4/q7bCrlpSBA0" height="1" width="1"/>Mon, 07 Mar 2011 10:40:51 -0600http://www.jiad.org/article147http://www.jiad.org/article147Adoption Intentions Toward Interactive Digital Television Among Advertising Professionalshttp://feedproxy.google.com/~r/JIAD/~3/PDQ7on9RR58/article146Vol 11 Num 2 Spring 2011 - Verolien Cauberghe and Patrick De Pelsmacker<img src="http://feeds.feedburner.com/~r/JIAD/~4/PDQ7on9RR58" height="1" width="1"/>Thu, 03 Mar 2011 09:40:55 -0600http://www.jiad.org/article146http://www.jiad.org/article146