http://www.mediabizbloggers.com/video-business-reportRSS Feed for Jack Myers Video Media Business Reporten-usnoRSS Feed for Jack Myers Video Media Business Reporthttp://feedproxy.google.com/~r/JackMyersVideoMediaBusinessReport/~3/qy3VceBeLcY/Hispanic-Media-Lead-Upfront-Out-of-Gate.htmlWatch Jack Myers' exclusive interview with David Lawenda, president of advertising sales and marketing for Univision Communications. During this year's Upfront presentation season, more Hispanic Media companies participated than ever before, led by Univision, and joined by its sister networks Galavision and Telefutura, plus NBCU's Telemundo, Nuvo TV, MiTu, ESPN Desportes, Tr3s: MTV, Música y Más, and several others. David explains why the sudden explosion of Hispanic media making Upfront pitches; how Upfront market economics are shaping up for Hispanic TV networks; why advertisers are shifting more money to Hispanic TV this year vs. the past couple years; and what's new and different at Univision this year. Jack Myers Video Reports are underwritten by subscribers to the weekly Jack Myers Media Business Report and can be viewed at www.jackmyers.com, Reuters Insider and YouTube.http://www.mediabizbloggers.com/video-business-report/Hispanic-Media-Lead-Upfront-Out-of-Gate.htmlhttp://feedproxy.google.com/~r/JackMyersVideoMediaBusinessReport/~3/5X7-uCdpokM/151508225.htmlIt's not ready for primetime, but digital video is on advertisers' radar. Over the next two months, between seventeen and twenty billion dollars will be invested by marketers in future advertising commitments to broadcast and cable networks and national TV program syndication companies. But agency executives like John Muszynski, Chief Investment Officer of SMGX, says he's not just looking at television anymore. John, along with other advertising investors like Kris Magel of Initiative, Mike Rosen of SMG, and Dave Cohen of Universal McCann, are eager to learn how programmers will make digital video and two screen experiences more valuable for consumers as well as advertisers. Watch this week's Video Media Business Report for John Muszynski's Upfront overview, available below, at Reuters Insider, YouTube and www.jackmyers.com.http://www.mediabizbloggers.com/video-business-report/151508225.htmlhttp://feedproxy.google.com/~r/JackMyersVideoMediaBusinessReport/~3/_eQ_5XZWgok/Facebooks-Public-Offering-Explosive-Growth-Forecast-.htmlAn exclusive analysis by Jack Myers Media Business Report provides compelling and convincing data that Facebook will experience explosive revenue growth driving exponential increases in shareholder value. By 2020, Facebook will be positioned to capture a significant share of a $150 billion to $200 billion digital and social advertising and communications marketplace just in the U.S. View my forecast for Facebook’s public offering below, at www.jackmyers.com, at Reuters Insider and at the Jack Myers YouTube Channel. My full economic analysis of Facebook's revenue potential from 2012 to 2020 is available to subscribers at jackmyers.com (For your password contact maryann@jackmyers.com). The full 2009-2020 Myers Marketing & Advertising Investment Data and Forecast, with details on 56 media and marketing categories, is also available at www.jackmyers.com.http://www.mediabizbloggers.com/video-business-report/Facebooks-Public-Offering-Explosive-Growth-Forecast-.htmlhttp://feedproxy.google.com/~r/JackMyersVideoMediaBusinessReport/~3/DQUPnTnsYWg/Online-Video-Newfronts---Who-Benefits.htmlThis year’s network television Upfront is shaping up to be the most interesting in years – maybe the most interesting EVER! There is growing disparity between the expectations of the networks (and Wall Street) and the wary realities being put forward by media buyers. Compounding these differences is the emerging digital video marketplace as evidenced by this month’s “Newfront” digital content presentations from 15 companies including Vevo, Hulu, Google/YouTube, Aol, Yahoo, Microsoft, IAC and Alloy. Will these Newfront presentations impact on the traditional Upfront market this year and translate into meaningful incremental revenues for online video sites? Watch this week’s Video Media Business Report to find out, and read Jack’s full Upfront forecast (Members-Only) at www.JackMyers.com.http://www.mediabizbloggers.com/video-business-report/Online-Video-Newfronts---Who-Benefits.htmlhttp://feedproxy.google.com/~r/JackMyersVideoMediaBusinessReport/~3/anyDmvDmLrI/NYTimes-TV-Ratings-Story-is-Misleading.htmlIn advance of the network TV Upfront season, sellers, as usual, are bullish. Buyers are bearish, arguing that demand is not materializing and there are few dynamics that will justify significant pricing increases. A recent New York Times article pointed to sharp declines in viewing to ABC, CBS, NBC, Fox and the CW, but my analysis shows only slight declines. Watch this week’s Video Media Business Report below and at www.jackmyers.com. My full broadcast and cable Upfront forecast is available to subscribers at JackMyers.com. Reviews of Upfront presentations are available at www.MediaBizBloggers.com.http://www.mediabizbloggers.com/video-business-report/NYTimes-TV-Ratings-Story-is-Misleading.htmlhttp://feedproxy.google.com/~r/JackMyersVideoMediaBusinessReport/~3/Kg-ZEWLJ-q0/Internet-Innovation--The-Best-is-Yet-to-Come.htmlAlthough it is difficult for those born post-1990 to conceive of life pre-Internet, in the grand scheme of things, the computer is a relatively young invention and the Internet is even younger. The media and advertising industry remains embedded in Industrial Age business and organizational models. We are still in the earliest stages of Internet-based innovation and application. The best is yet to come and the application of Internet technology has just begun. Watch Jack Myers’ video commentary on Internet innovation below and at www.jackmyers.com.http://www.mediabizbloggers.com/video-business-report/Internet-Innovation--The-Best-is-Yet-to-Come.htmlhttp://feedproxy.google.com/~r/JackMyersVideoMediaBusinessReport/~3/MsrL0plbnyY/Newspapers-Still-Slow-to-Respond-to-Digital-Threat.htmlIn the 1970s, newspaper companies captured as much as 25 percent of all advertising investments. By 2020, newspapers’ share will have declined to only four percent. The importance of local community marketing has not declined, but the forces that made newspapers the most attractive and productive marketing tool have diminished. It’s not too late for newspapers to take the lead, but most remain too locked into their traditional news-first focus to respond to what their readers actually want and need. Watch this week’s Jack Myers Video Media Business Report for insights on why digital is capturing a growing share of local marketing dollars.http://www.mediabizbloggers.com/video-business-report/Newspapers-Still-Slow-to-Respond-to-Digital-Threat.htmlhttp://feedproxy.google.com/~r/JackMyersVideoMediaBusinessReport/~3/qMhHzm92mGY/Media-Industry-Investors-Shift-to-Content-and-Context.htmlVC funds are being redirected away from tech and toward content. I report on this trend in this week’s Video Media Business Report. Technology-based venture opportunities in the media and advertising space have been largely played out. Bottom line, venture capital funds will be shifting from technology to content, context, commerce and research.http://www.mediabizbloggers.com/video-business-report/Media-Industry-Investors-Shift-to-Content-and-Context.htmlhttp://feedproxy.google.com/~r/JackMyersVideoMediaBusinessReport/~3/-yba-urPWZg/143625126.htmlIs the littered landscape of overly funded digital companies in danger of overload? I explore this question in this week's Video Media Business Report. I am predicting an economic restructuring of the digital media industry that will redirect venture funds to start-ups focused on education, energy, commerce, gaming and content. Value investors are shifting their emphasis away from the venture market and toward legacy media companies that have strong established businesses with digital growth layered on. View below.http://www.mediabizbloggers.com/video-business-report/143625126.htmlhttp://feedproxy.google.com/~r/JackMyersVideoMediaBusinessReport/~3/4GwArDKAxTY/Creative-Ad-Agencies-Strike-Back---Jack-Myers-Video-Report.htmlCreative ad agencies have taken a back seat to media agencies during the digital revolution. The mad men era of advertising was defined by legendary creative geniuses who have disappeared or faded. While agency media groups have embraced digital, most of the big creative agencies have remained locked into legacy business models that will be progressively less relevant unless they accelerate their digital focus. That’s exactly what they will do in 2012 and beyond, predicts Jack Myers in this week’s Video Media Business Report. Expanded insights on major industry trends plus detailed economic forecasts are available. Watch this week’s Video Report and visit www.jackmyers.com/subscription-info for subscription information.http://www.mediabizbloggers.com/video-business-report/Creative-Ad-Agencies-Strike-Back---Jack-Myers-Video-Report.htmlnonadult