JackMyers Think Tank

BlackBerry is Truly Over - Shelly Palmer

I very rarely call the "time of death" of a company. It's really not my place. But, after my customer service experience with RIM (Research In Motion, the makers of BlackBerry smart devices) the other day, I think it's safe to say that BlackBerry has passed on! RIM is no more! It has ceased to be! It's expired and gone to meet its maker! It's a stiff! Bereft of life, it rests in peace! If you weren't holding it in your hand it'd be pushing up the daisies! Its metabolic processes are now history! It's off the twig! It has kicked the bucket, shuffled off its mortal coil, run down the curtain and joined the bleedin' choir invisible!! This is an ex-Parrot! Err, um ... smartphone.

Shattering Scatter - Don Seaman-TVB

There's some institutional lunacy that defines the national television buying marketplace. What other buyer/seller dynamic exists where if sellers set their demands too high for a buyer's liking, the buyers walk away, only to come back to the same sellers later in the year— and usually will be paying more?

Hispanic Media Lead Upfront Out of Gate

Watch Jack Myers' exclusive interview with David Lawenda, president of advertising sales and marketing for Univision Communications. During this year's Upfront presentation season, more Hispanic Media companies participated than ever before, led by Univision, and joined by its sister networks Galavision and Telefutura, plus NBCU's Telemundo, Nuvo TV, MiTu, ESPN Desportes, Tr3s: MTV, Música y Más, and several others. David explains why the sudden explosion of Hispanic media making Upfront pitches; how Upfront market economics are shaping up for Hispanic TV networks; why advertisers are shifting more money to Hispanic TV this year vs. the past couple years; and what's new and different at Univision this year. Jack Myers Video Reports are underwritten by subscribers to the weekly Jack Myers Media Business Report and can be viewed at www.jackmyers.com, Reuters Insider and YouTube.

Advice for Recent College Grads from the Newhouse Network @ Syracuse University

Every year someone graduates from college. Every year that someone enters the workforce and has to compete with millions of new potential employees looking for work. Is that person you?

Lessons from Kickstarter: How to Create Marketing Campaigns That Matter - SAY Media

Kickstarter has become quite the phenomenon. In just three years, it has helped fund almost 50,000 projects to the tune of over $200 million. It's become a key tool for all sorts of creators - funding movies, music, video games, books, art, technology and much, much more. Pebble, a watch with an e-paper screen that runs apps from your iPhone or Android device, recently became the most successful Kickstarter project ever - raising $10 million on a $100,000 goal.

A Grey's Death and Housewives' Last Trip Down the Lane - Top Moments from TVGuide.com

Facebook: Translating Value Into Wealth- Shelly Palmer

Facebook is going public today. The share price is set at $38, which should put approximately $18.4 Billion dollars into Facebook's treasury, and value the company somewhere in the $104 Billion neighborhood. No matter who you are, that's big money.

The Cluetrain Manifesto Revisited: Past is Prologue, Part 3 - Ed Keller

As part of our research we looked at the history of word of mouth and social influence, and were Ed Kellerreminded that the past is indeed prologue. My first blog on this topic, reviewed the seminal work of Columbia Professors Paul Lazarsfeld and Elihu Katz – Personal Influence. Part two discussed the origins of word-of-mouth advertising in the 1960s and its relevance to today. In this third and final

Upfront Week 2012: NBC Introduces a Monkey, Fox Brings Out Britney Spears - Ed Martin

NBC never fails to disappoint. No matter its corporate owners or top executives, this broadcaster, more than any other, always finds a way to stir up upfront week beyond simply introducing the new series it has lined up for the following season. (Remember when it pulled out of upfront week altogether? Or when it pushed back in with its infamous "infront" party?)

As TV Upfront Market Begins, Digital Waits in the Wings

It's not ready for primetime, but digital video is on advertisers' radar. Over the next two months, between seventeen and twenty billion dollars will be invested by marketers in future advertising commitments to broadcast and cable networks and national TV program syndication companies. But agency executives like John Muszynski, Chief Investment Officer of SMGX, says he's not just looking at television anymore. John, along with other advertising investors like Kris Magel of Initiative, Mike Rosen of SMG, and Dave Cohen of Universal McCann, are eager to learn how programmers will make digital video and two screen experiences more valuable for consumers as well as advertisers. Watch this week's Video Media Business Report for John Muszynski's Upfront overview, available below, at Reuters Insider, YouTube and www.jackmyers.com.