The United States is a proud ‘patchwork nation of diversity’ or so it claims – well is it?

The United States was founded on the idea of equalopportunities which attracted massive migrant populations from around the globe
in waves. There is a deep seated tradition within the United States – a conviction in fact that the United States is one of the most diverse nations in the world. I spoke to a New Yorker on the way back from the US on the plane who stated emphatically that “The US is the most diverse nation in the world and Greenwich Village (in New York) is an example of this”. Having recently toured across the United States this conviction was repeated many times.

I’d like to challenge this view – from a semiotic (cultural) viewpoint this is not true, from an economic and demographic point of view this has some merit. Let’s look at the latter first.

Our Patchwork Nation is a polemic against the idea that the US often presents itself as two nations ‘red states’ and ‘blue states’.
As a result this can lead to a ‘bipartisan view of the US’ – there are ‘two USA’s in the USA’.

In the book ‘The Patchwork Nation’ http://www.patchworknation.org/ Chinni and Gimpel explore the US and come to the conclusion there are 12 different ‘United States’ vs 2, 12 different types of community:

http://www.time.com/time/nation/article/0,8599,2025912,00.html

The 12 types of community are as follows:

1. BoomTowns – towns where construction is driving jobs
2. Campus & Careers – University/Educational hubs
3. Emptying Nests – Retirement Centres
4. Evangelical Epicenters – the ‘Bible Belts’
5. Immigration Nation – diverse urban centres
6. Industrial Metropolis – often ageing cities
7. Military Bastions – Army base towns
8. Minority Central – cities divided on racial grounds
9. Monied Burbs – white middle class areas
10. Mormon Outposts – self evident
11. Service Worker Centres – often small medium size towns across America
12. Tractor Country – rural areas across America

Our Patchwork Nation is a well researched book – it looks at a whole range of data to come to this conclusion. The interesting question comes right at the end. What holds the United States together if it is so diverse?

The answer (from the data) seems to be a positive mindset. The strong belief that with hard work the US will have a stronger, brighter, future. As a semiotician and marketeer I would go much further. From the outside this positive mindset is so deeply ingrained in ‘cultural code’ in the American media, films and movies – that it makes the United States appear mono-cultural. And given the high consumption of media in the US by these different communities – I would challenge the book’s premise – I believe that the ‘personal semiotic software’ of people in the
United States is much more strongly uniform than the economic data would suggest.

And there is only one way to find out – and that’s to produce a semiotic map of America – a map that asks the question – what does America mean to Americans? How does this meaning vary by State and how is America viewed from the outside?

Our Patchwork Nation is a great piece of research – but the really interesting question here is this – how diverse is America versus the rest of the world? America may view itself as diverse but relative to what? And if it isn’t diverse relative to the rest of the world – then America has a perception of herself, a semiotic of diversity, vs a reality of diversity.

This blog and book references are taken from  http://www.patchworknation.org/&

http://www.time.com/time/nation/article/0,8599,2025912,00.html

Top Selling books in the US - what is America interested in?

“ What is curious is that six of the books are about the demise of America or the troubles of America or the fictional metaphorical stories of an
America after greatness. Now I know you’d say – well the US has had a hard time so it isn’t surprising. I challenge you on that…why? There is always something – 70’s was about Vietnam and the oil crisis but there weren’t books in the top 10 then about the demise of America.

Let’s take a surface look 6 of the top 10 books are about the demise of America.”

Do you see the difference?

Don’t read ahead, no cheating….

Now let’s have a look courtesy of
USA today. http://www.usatoday.com/life/books/booksdatabase/2011-05-11-about-usa-todays-top-150-books-list_n.htm

Let’s go for a surface look. The answer is America is interested in, herself. 6 of the top 10 books are about America.

Any great nation tends to become self centred. America is an amazing place but to visitors from Europe or other parts of the world incredibly ignorant of how she is viewed. What is interesting is that if you are truly on top of your game, you don’t care. What is interesting is that six of the books are a the demise of America or the troubles of America or the fictional metaphorical stories of an America after greatness.

America it seems is starting to care and question herself. Is China? Is China reading about the demise of China? Or is she enjoying stories about herself which is what book lists in America used to look like in the 1970’s.

http://www.amazon.com/Top-10-Novels-70s/lm/R2A7WXOGZEDFG2

Next week, we’ll look at China – right now look at what Suzanne Collins books are about. Is this prophetic or merely reflective of a country worries about the economy?

Suzanne Collins’ series is according to amazon.com :

“In the ruins of a place once known as North America lies the nation of Panem, a shining Capitol surrounded by twelve outlying districts. Long ago the districts waged war on the Capitol and were defeated. As part of the surrender terms, each district agreed to send one boy and one girl to appear in an annual televised event called, “The Hunger Games,” a fight to the death on live TV. Sixteen-year-old Katniss Everdeen, who lives alone with her mother and younger sister, regards it as a death sentence when she is forced to represent her district in the Games. The terrain, rules, and level of audience participation may change but one thing is constant: kill or be killed” Cheerie stuff then.

http://www.amazon.com/Hunger-Games-Suzanne-Collins/dp/0439023521/ref=sr_1_1?s=books&ie=UTF8&qid=1328240834&sr=1-1

USA
TODAY’s Best-Selling Books list ranks the 150 top-selling titles each week based on an analysis of sales from U.S. booksellers. Contributors represent a variety of outlets: bookstore chains, independent bookstores, mass merchandisers and online retailers.

The Hunger Games

by Suzanne Collins

Youth: Girl takes sister’s place in a real-world survivor game in a post-apocalyptic
USA. (P, Scholastic Press)

GENRE: Youth | DEBUTED: October 02, 2008

BUY THIS
BOOK

Catching Fire

by Suzanne Collins

Youth: Katniss and Peeta are targeted as rebels after winning the Hunger Games; second in series. (E, Scholastic)

GENRE: Youth | DEBUTED: September 10, 2009

BUY THIS
BOOK

Mockingjay

by Suzanne Collins

Youth: Katniss must give herself completely to the rebellion for it to succeed; last in series. (E, Scholastic)

GENRE: Youth | DEBUTED: September 02, 2010

BUY THIS BOOK

                                                                                                                                                                                                                  The 7 Habits of Highly Effective People

by Stephen R. Covey

Management expert writes about setting goals for success. (E, RosettaBooks)

GENRE: Business | DEBUTED: October 28, 1993

BUY THIS
BOOK

Extremely Loud & Incredibly Close

by Jonathan Safran Foer

Oskar Schell, 9, must find a lock that matches a key that belonged to his father, who died in the World Trade Center on 9/11; movie. (E, Houghton
Mifflin Harcourt)

GENRE: General fiction | DEBUTED: January 05, 2012

BUY THIS
BOOK

The Help

by Kathryn Stockett

A young white woman tells the story of black maids in 1960s Mississippi; movie. (E, Penguin Group)

GENRE: General fiction | DEBUTED: May 28, 2009

BUY THIS BOOK

Taken

by Robert Crais

A wealthy industrialist hires Elvis Cole and Joe Pike to find her missing son. (E, Putnam Adult)

GENRE: General fiction | DEBUTED: February 02, 2012

BUY THIS
BOOK

The Girl With the Dragon Tattoo

by Stieg Larsson

Journalist is hired to investigate the disappearance of an heir to a wealthy family. (E, Vintage)

GENRE: General fiction | DEBUTED: September 25, 2008

BUY THIS BOOK

Heaven Is for Real

by Todd Burpo with Lynn Vincent

Subtitle: “A Little Boy’s Astounding Story of His Trip to Heaven and Back”. (P, Thomas Nelson)

GENRE: Religion/Inspiration | DEBUTED: November 25, 2010

BUY THIS
BOOK

Ameritopia

by Mark Levin

Subtitle: “The Unmaking of America”. (H, Threshold Editions)

GENRE: Current affairs | DEBUTED: January 26, 2012

BUY THIS
BOOK

This blog and book references are taken from http://www.usatoday.com/life/books/booksdatabase/2011-05-11-about-usa-todays-top-150-books-list_n.htm

Welcome to 2012!

Next Year jakepearce.com will be bringing you the top rating products via categories globally

Starting with Soft drinks in January

Top 10 Global Brands by % Growth – 2011

One

Two

Three

Four

Five

Six

Seven

Eight

Nine

Ten

These statistics were sourced from Interbrand http://www.interbrand.com/en/best-global-brands/best-global-brands-2008/best-global-brands-2011.aspx

Next Year jakepearce.com will be bringing you the top rating products via categories globally

Starting with Soft drinks in January

Weird and Wonderful Christmas Gifts – 2011

1 Flip flops (Jandals) with a beer opener  

Click on the image to take you to link of where to buy

2 Peeing Santa Claus Drink Dispenser

3 Reindeer Musical G-String Brown/Black R18!!!

Click on the image to take you to link of where to buy

4 Fulla the Muslim Barbie

5 Wonky Wine Glass

6 Retro 1980s Phone Case for iPhone 

Click on the image to take you to link of where to buy

7 The Vertical Chess Set 

8 New Nike Air Jordan 6+1 High Heels

Click on the image to take you to link of where to buy

Click on the image to take you to link of where to buy

9 Gun Umbrella

10 Dunkers Delight Cup

Click on the image to take you to link of where to buy

Next Year jakepearce.com will be bringing you the top rating products via categories globally

Starting with Soft drinks in January

Top Selling US Christmas Toys – 2011

1 Lets Rock Elmo

Click on the image to take you to link of where to buy

 

Click on the image to take you to link of where to buy

2 LeapFrog LeapPad Explorer Tablet

3 Nerf Vortex Nitron Blaster

Click on the image to take you to link of where to buy

 

 

 

Click on the image to take you to link of where to buy

 

4 Air Hogs Hyperactives

 Pro RC Vehicles

 

 

 

Click on the image to take you to link of where to buy

  

 

5 National Products Chevy Camaro 

Click on the image to take you to link of where to buy

6 LEGO Limited Edition Lightning Dragon

Click on the image to take you to link of where to buy

7 Transformers Ultimate Optimus Prime

Dark of the Moon

8 Fijit Friends Interactive Toys

Click on the image to take you to link of where to buy

Click on the image to take you to link of where to buy

Click on the image to take you to link of where to buy

10 Animal Planet Flying Fish

Air Swimmers R/C

Welcome to jakepearce.com’s Generation C Blog.

World’s First Opt in Generation – a proven case by synovate (A global research firm) in China

This blog highlights the first piece of work conducted in China on the concept of Digital Natives, Gen C or Generation C.

jakepearce.com has been arguing for some time that we will see an evolution in how Generations operate and that Generation C is the first ‘opt in’ Generation. In other words it is the first Generation which is a psychographic Generation. We worked with synovate in China to obtain the data.

The key questions we asked were:

• Do you know your demographic Generation?
• Do you feel part of that Generation?
• Do you feel proud to be part of that Generation?
• Do you know what Generation C is?
• Now you know what it is do you feel part of that Generation?

Summary points

• Post 1980 – people feel much less part of a ‘generation’ –  40-50% of those post 1980
• All age groups feel part of the digital native group to some extent – irrespective of age
• Those born post 80′s or 90′s around 40% feel part of digital generation
• With those born post 60′s and 70′s around 30% feel part of a digital generation
• Yet if you ask which group is proudest to be part of a digital generation – it is by far and away those people who are older who feel prouder to be part of it than yougn people
• 80% of those who born after 1950 were proud to be part of the digital generation whereas only 35% of those born after 1990 were
• This contrast in age – shows clearly that this is a truly opt in Generation – since it is in fact those who are older who feel more like a Digital Native than those who are younge

These responses confirm jakepearce.com’s hypothesis – that stereotypes around ‘young people being digital’ need to be readdressed and more work needs to be done here to truly understand the nature of Generation C as a pyschographic generation.

We hope this was useful. For more information just email info@jakepearce.com

Hi there

Welcome back.

Watch this short 1 minute 11 second video to find out about a competition with a prize of USD 5000 for the best entry.

Answer the question ‘what does your digital world look like’ with a 3 minute video to enter to win a USD 5000 prize.

Explore who are the other Generation C in your world, what you and they are into and what your shared values are.

Just email info@jakepearce.com

if you want to enter.

I look forward to hearing from you.

Jake

We’ve teamed up with Synovate to find out if you are dual or single generational.

What does that mean for you?  You’ve probably heard of Generation X or Y and “Boomers” but did you know that you can have two ‘generational passports?’ For example, you can be a member of the Silent Generation (55+ years old) and a member of Generation C (a pychographic generation).

When you fill out this survey you’ll find out if you have ‘two generational passports” and we will get some great info to share with you when the survey has finished.

Let’s face it – it’s all about identity – for too long marketeers and social scientists have focussed only on demographic generations to group humanity. It’s time for a change!

Please  take a max of 5 minutes to fill out the survey and discover if you are dual generational.

If you want to know more before you fill out the survey, please watch this video, which is just under 3 minutes long.

Many thanks in advance

Jake

Hi there! Welcome back to the Gen C mini series on influence

In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.

In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.

In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C

In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence

In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks

In Mini Series “6″ we consider how Conductors and Connectors fit onto a map so we can effectively target particular groups

In Mini Series “7″ we had Christmas (!) and defined the map of human networks as looking like an airport with particular strong hubs of influence that are irregularly placed. Further we noted that the 80/20 rule applies when finding those influencer hubs.

In Mini Series “8″ we confirmed that the good ole airport map is the ‘right’ map for human networks – so it’s about unevenly powerful hubs that we need to find in order influence Generation. Once again the 80/20 rule applies when looking at relative importance of hubs. We also busted 6 degrees of separation as a global myth to help understand how message flow in human networks.

In Mini Series “9″ we looked at the number of links required between social groups to make information travel fast.

This week (video of 3 mins 55 seconds) we are looking at how to use these links to speed the passage of information and what that means for us a marketeers.

How do you think we should engage different social hubs to drive the speed of information movement?

I look forward to your answers

Jake

Hi there! Welcome back to the Gen C mini series on influence

In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.

In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.

In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C

In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence

In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks

In Mini Series “6″ we consider how Conductors and Connectors fit onto a map so we can effectively target particular groups

In Mini Series “7″ we had Christmas (!) and defined the map of human networks as looking like an airport with particular strong hubs of influence that are irregularly placed. Further we noted that the 80/20 rule applies when finding those influencer hubs.

In Mini Series “8″ we confirmed that the good ole airport map is the ‘right’ map for human networks – so it’s about unevenly powerful hubs that we need to find in order influence Generation. Once again the 80/20 rule applies when looking at relative importance of hubs. We also busted 6 degrees of separation as a global myth to help understand how message flow in human networks.

This week (video of 3 mins 25 seconds) we are considering how to speed up the passage of information through social hubs and what’s required to have optimal rapidity of message transfer to help understand how influence Generation C most effectively.

I bet you’ve seen this happening yourself – the key question is – how do you identify the links between social hubs to influence more successfully?

I look forward to your answers

Jake

BELATED HAPPY NEW YEAR!

Just got back from a monster surfing holiday

So…welcome to the eighth in our mini series exploring how to influence Generation C – ageless, digital natives who love “Control”.

In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.

In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.

In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C

In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence

In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks

In Mini Series “6″ we consider how Conductors and Connectors fit onto a map so we can effectively target particular groups

In Mini Series “7″ we had Christmas (!) and defined the map of human networks as looking like an airport with particular strong hubs of influence that are irregularly placed.  Further we noted that the 80/20 rule applies when finding those influencer hubs.

Today we explore (video of 4 mins 13 seconds):

• Yes – out of the three maps is the good ole airport map is the ‘right’ map for human networks – so it’s about unevenly powerful hubs that we need to find in order influence Generation C
• That the 80/20 rule applies here when looking at the ‘hubs’ and six degrees of separation for connecting people is a myth….

Knowing this, we must look at how to engage Generation C influencers in the hubs.

Who are your hubs in your networks?

Cheers

Jake

VERY MERRY CHRISTMAS

Welcome to the seventh in our mini series exploring how to influence Generation C – ageless, digital natives who love “Control”.

In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.

In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.

In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C

In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence

In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks

In Mini Series “6″ we consider how Conductors and Connectors fit onto a map so we can effectively target particular groups

Today we explore:

• Yes – out of the three maps is the good ole airport map is the ‘right’ map for human networks – so it’s about unevenly powerful hubs that we need to find in order influence Generation C
• That the 80/20 rule applies here when looking at the ‘hubs’

Knowing this, we must look at how to engage Generation C influencers in the hubs.

Have  fabulous Christmas folks!  When you have finished feasting answer this.  Who are your hubs in your networks?

Cheers

Jake

HAPPY ALMOST CHRISTMAS!!!!

So – welcome to the sixth in our mini series exploring how to influence Generation C – ageless, digital natives who love “Control”.

In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.

In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.

In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C

In Mini Series “4″ we investigated further the key differences between Connectors and Conductors and their relative regularity and visibility of influence

In Mini Series “5″ we reviewed the 4 types of Conductors (Information, Debate, Social and Club) and what kind of people they are how they influence their networks

So – check out this video (3 minutes 17 seconds long) and ponder:

• How do Connectors and Conductors fit together on a map?
• The new science of community behaviour as explored in “Linked”
• An overview of three types of maps of human networks

Each of these has huge implications about how to target and influence Generation C.

So which is the ‘true’ map of human networks? Let us know and be in a for a Christmas prize!

Cheers

Jake

Welcome to the fifth in our mini series exploring how to influence Generation C – ageless, digital natives.

In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.

In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.

In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C

In Mini Series “4″ we investigated  further the key differences between Connectors and Conductors and their relative regularity and visibility of influence

So – watch this video (4 minutes 35 seconds long) and consider:

• The four types of Conductor (Information, Debate, Social and Debate Conductors)
• What kind of people they are and how they influence their core network

To build an understanding of the eco systems of influence with a view to knowing how to influence Generation C itself.

What kind of Conductor influenced you this week?

Welcome to the fourth in our mini series exploring how to influence Generation C – ageless, digital natives.

In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.

In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.

In Mini Series “3″ I broke down the four types of Conductors briefly to start to understand how they can influence people – naturally including Generation C

In this (the 4th of our Mini Series on how to influence Generation C) we investigate  further the key differences between Connectors and Conductors.

So – watch this video (3 minutes 30 seconds long) and understand:

• the relative regularity with which Connectors and Conductors influence Generation C; and
• the relative visibility of either type of influencer to Generation C

So – were you influenced by a Connector and/or a Conductor this week?  Let us know!

And – if you want a laugh – check out this blooper when I was videoing the VLOG

Welcome to the third in our mini series exploring how to influence Generation C – ageless, digital natives.

In Mini Series “1″ we explored Malcolm Gladwell’s “Tipping Point” as a way to get a few influencing ‘the many’ with Mavens, Connectors and Sales people.

In Mini Series “2″ I identified that Connectors are only half of the picture when it comes to broadcasting a message – you also need Conductors,which I define in overview.

In today’s video, I break down the 4 types of Conductor that exist to explain how they can influence people in their sphere in different ways.

The video is about 4 minutes long…

What kind of conductors have influenced you to take action in the last 3 months?

Until next time….

In last week’s VLOG we looked at Malcolm Gladwell’s model from the Tipping point of how the few can influence the many and I concluded that it’s more complicated than that.

In this video (the second in this mini series on digital influencers) I identify and explain the difference between Connectors and what I call Conductors and why the latter are critical in solving how to influence Generation C – namely, adopted or born ageless digital natives.

Check out the video – it’s about 4 minutes long.

Who are your Conductors and how have they influenced you to take action in any sphere of you life?

After a wee delay, I’m back.  I’ve been overseas and then got sick, so I’m very sorry I haven’t been blogging regularly – however it’s back to normal now!

So, today I begin a ‘mini series’ of VLOGS talking about Digital Influencers.

Why? Well, Generation C is a psychographic, ageless generation which is typified by a love of the digital media (whether that is full on internet involvement or just texting) and a desire for control in the digital environment. And to discover how to engage Generation C, digital natives, we must understand how to identify Digital Influencers to help achieve that engagement.

To begin this exploration I sum up Malcolm Gladwell’s ‘The Tipping Point’ which showed that you don’t need many people to grow a movement/influence lots of people.

Check out the video - less than 4 minutes…

In summary there are 3 types of people necessary to spread the word on any particular matter per Malcolm Gladwell:

• Mavens: these people know loads of stuff about areas they are interested in and really enjoy passing on information e.g. where to find the cheapest deal on a car, whether the new release from Microsoft is any good.  Then Mavens pass on information to…
• Connectors: they are people who are socially very networked and can be famous, and/or thought leaders and/or just very well connected in a wide range of spheres. And Connectors know…
• Sales people: these are very persuasive people who are great at passing on information in a highly engaging way that ignites action in the people they tell.

While this is a very powerful overview of how the few engage the many, it misses something vital which we will be exploring.

Namely, that Connectors have huge networks and usually don’t see/connect with all those people in their huge networks regularly. So how do we get the word out to people more regularly that Connectors can?  Who do we need to influence Generation C – digital natives more immediately/immediately?

We’ll start to look at that next week J

Do you have a system to find Maven’s, Connectors and Sales people? If not, why not?  What tools do you need and do you want some help

Here’s video 2 of of Abe Dew talking about Generation C – more thought provoking stuff.

To repeat a key quote from Abe:

“We in advertising love things in boxes…it’s incredibly dangerous with Gen C it’s the fringes that are important…you see wave after wave of new ideas coming forward and it scares people witless… Marketing will move to be more like jazz and less like precise orchestral piece.”

Abe’s 2 videos are real thought twisterd and really makes you think, here are some key points.

Here’s the key points from Video 2 of 2:

1. Community is the content – all technology is an extension of the human mind – community is the need behind technology.
2. People are more complex than ‘boxed stereotypes’ – we need to engage community to ‘get people’ properly again.
3. Academic studies show that the more collective a culture is the less they go online – so social media’s explosion is a function of less happy societies!
4. If Generation C want control we need to surrender it!
5. Apple get this. Apple’s new apps – only 5% survive – they rely on open source creativity to provide new apps and the street to weed them out – in other words they let go of control.

Do you think you’re brave enough to let go of control when marketing to Generation C?