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Blog MAR 27, 2013 #37 Making money through co-creation example 2 – Nike+

Jake Pearce — Wed, 27 Mar 2013 04:50:37 +0000

How did Nike increase market share from 47% in 2007 to 61% in 2009 in the US runner market? (A 3.6 billion dollar market)? We’re doing a whole series of co-creative case studies here courtesy of “The Power of Co-Creation” . Venkat Ramaswamy who wrote the book was generous to give a lot of his time (...)

#36 Making money through co-creation example 1

Jake Pearce — Sat, 23 Feb 2013 23:03:48 +0000

So Club Tourism Japan… Japan’s second largest tourist agency Kinki Nippon Tourist (no, not joking) is a superb example of co-creation Process Friendly staff employed to brainstorm with customers Co-create products: “ Tea drinking Club designs a trip identifying activities of potential interest such as visiting tea plantations or learning medicinal values of tea” Customers on a trip – contribute photos (...)

#35 Better Products and Services developed using co-creation-case studies

Jake Pearce — Fri, 14 Sep 2012 05:09:50 +0000

Hi there! I apologise to readers about my absence from the blogosphere I have been ill. But I’m back now… Co-creation is an interesting concept – it is becoming a bit like the word ‘nice’ – user generated – are there rules and guidelines for this field? To what extent is it really user generated or merely (...)

The United States is a proud ‘patchwork nation of diversity’ or so it claims – well is it?

Rebecca Ganz — Tue, 17 Apr 2012 22:55:31 +0000

The United States is a proud ‘patchwork nation of diversity’ or so it claims – well is it? The United States was founded on the idea of equalopportunities which attracted massive migrant populations from around the globe in waves. There is a deep seated tradition within the United States – a conviction in fact that the United (...)

# 38 Top 10 Selling Books in the USA 2012

Rebecca Ganz — Tue, 07 Feb 2012 09:40:20 +0000

Top Selling books in the US - what is America interested in? “ What is curious is that six of the books are about the demise of America or the troubles of America or the fictional metaphorical stories of an America after greatness. Now I know you’d say – well the US has had a hard time so (...)

# 37 What drives growth in 2012?

Rebecca Ganz — Wed, 01 Feb 2012 10:50:07 +0000

Welcome to 2012!

# 36 Top 10 Global Brands by % Growth – 2011

Rebecca Ganz — Thu, 15 Dec 2011 22:02:15 +0000

Next Year jakepearce.com will be bringing you the top rating products via categories globally Starting with Soft drinks in January Top 10 Global Brands by % Growth – 2011 One Apple scored highest percentage growth in 2011 with 58% Taking their global brand worth a cool 33,492 million Two Amazon scored the next highest percentage growth in 2011 with 32% Taking (...)

#35 Top 10 Weird and Wonderful Christmas Gifts – 2011

Rebecca Ganz — Thu, 15 Dec 2011 22:01:56 +0000

Next Year jakepearce.com will be bringing you the top rating products via categories globally Starting with Soft drinks in January Weird and Wonderful Christmas Gifts – 2011 1 Flip flops (Jandals) with a beer opener Reef brings you the signature sandal of pro-surfer Mick Fanning! Rubber logos across straps and printed on sole. Enclosed airbag in heel. Bottle popper (...)

# 34 Top US Christmas Gifts

Rebecca Ganz — Thu, 15 Dec 2011 22:01:33 +0000

Next Year jakepearce.com will be bringing you the top rating products via categories globally Starting with Soft drinks in January Top Selling US Christmas Toys – 2011 1 Lets Rock Elmo This little guy is quite instinctive, not only playing his own instrument and singing, but he is also able to tell which instrument a little one is playing (...)

#33 Chinese Digital Natives Research

Jake Pearce — Sun, 07 Aug 2011 02:32:12 +0000

Welcome to jakepearce.com’s Generation C Blog. World’s First Opt in Generation – a proven case by synovate (A global research firm) in China This blog highlights the first piece of work conducted in China on the concept of Digital Natives, Gen C or Generation C. jakepearce.com has been arguing for some time that we will see an evolution (...)