We’re excited to announce the launch of the new Janrain Developers Portal. This is a significant milestone in Janrain’s ongoing effort to provide better technical resources for our customers and developers.
All the technical resources for Janrain products are now located at one central location: http://developers.janrain.com. This will provide many benefits in the current and near future, but as of now, the biggest is the new design and navigation. We want it to be easy for users to find the right resources when they need it.
Did you attend SXSW, and want to share some highlights? Did you miss Austin this year, and want to hear the key takeaways?
Join us on Monday, April 9 to hear about what the scuttlebutt was throughout the Interactive festival. SXSW continues to get bigger every year, and to do the event justice, we're bringing together a number of disciplines to discuss the scene from several angles.
Back in November, NPR announced on their blog a very interesting experiment called the Infinite Player. This is a really great example of how companies can tie interactive, useful experiences to their users in a personalized way.
Essentially, the Infinite Player acts as a recommendation engine for public radio content. Each user can customize the selection of content by voting up or down on what they are listening to in similar style to the voting on Pandora.com. An up vote tells the Infinite Player to play more similar content. A down vote skips the current program and tells the Infinite Player to play less similar content.
The Backplane working group has been hard at work on the latest version of Backplane Protocol and is proud to announce the launch of its second generation. Backplane Protocol 2.0 is a proposed open standard that enables authorized, independent applications coexisting on a website to easily and securely communicate with each other.
The media industry has faced countless challenges over the past few years as the Internet, social media and user-generated content trends have severely impacted their entire business model. We get our news from Twitter, watch YouTube videos, skip or opt-out of ads, and rarely pay to have the newspaper delivered to our driveway. At the same time, never before have there been so many opportunities for these industries to develop, engage with, and better know their audience, given the new tools and capabilities that technology innovation has brought to market.
Most publishers and media organizations are facing these challenges head on and exploring new ways to engage with their audience and nurture those relationships online in ways that were prohibited just a few years earlier.
The OpenID Foundation is hosting an OpenID workshop in London, UK on March 28, 2012. Co-sponsored by Google and Microsoft, this event will be held at Microsoft's offices. Come hear Janrain's Director of Products, Vidya Shivkumar, discuss how our customers have successfully deployed social login through use of popular standards such as OpenID and OAuth to get more than just an email address from the user. In fact, organizations are increasingly experiencing the value from leveraging profile data that can be accessed through social login authentication.
I had just settled into my seat for the SXSW session, “SSO (Single Sign On): Why Does It Suck So Often,” when I overheard this question in the row behind me. Upon hearing the answer that it was “when you use a social identity to log into a site,” I helpfully turned around and corrected the guy. “Actually, that is known as social login. Single Sign On is when you use one identity to access multiple websites or applications.” The group thanked me and I turned back around, as the session was about to start.
Imagine my surprise and mild embarrassment when the moderator kicked off the session by informing the crowd that SSO really was about using a social identity to access a brand’s website.
When Facebook announced new features of the Open Graph that would give marketers insights into consumer intentions, organizations everywhere were buzzing about the potential. To have early indicators directly from a consumer who announces they Want your product, or your competitor’s, is marketing gold.
Now that app developers are coming to market with different tools that allow organizations to replace the over-used Like button with a more actionable verb, the challenge will be to look above all the noise created by a constant stream of data to find valuable nuggets that can be leveraged for impact.
As I stood deep in thought, waiting for the shuttle bus to take me from my hotel over to the first day of the eTail West conference last week I heard my name. Looking up, I saw a fellow attendee reaching his hand out as if we were old friends. Frantically I tried to remember where we had met. Thankfully, it was quickly apparent that this was our first meeting, and he sought me out simply because he wanted to talk about how Janrain could help him build his business. We had a great chat on the shuttle ride, and our two companies are now talking about our future together.
After more than 20 years marketing technology and attending conferences, this was a first – someone who actually WANTED to talk to a vendor’s marketing guy! But the crazy thing is that this scenario was repeated over and over during the event. Although we didn’t have a booth or our logo on banners around the event, retailers were talking about Janrain and our name came up in many conversations.
Posts
We’re excited to announce the launch of the new Janrain Developers Portal. This is a significant milestone in Janrain’s ongoing effort to provide better technical resources for our customers and developers.
Did you attend SXSW, and want to share some highlights? Did you miss Austin this year, and want to hear the key takeaways?
Back in November, NPR 
The Backplane working group has been hard at work on the latest version of Backplane Protocol and is proud to announce the launch of its second generation. 
The media industry has faced countless challenges over the past few years as the Internet, social media and user-generated content trends have severely impacted their entire business model. We get our news from Twitter, watch YouTube videos, skip or opt-out of ads, and rarely pay to have the newspaper delivered to our driveway. At the same time, never before have there been so many opportunities for these industries to develop, engage with, and better know their audience, given the new tools and capabilities that technology innovation has brought to market.
The OpenID Foundation is hosting an 
“What is SSO?”
When Facebook announced new features of the Open Graph that would give marketers insights into consumer intentions, organizations everywhere were buzzing about the potential. To have early indicators directly from a consumer who announces they Want your product, or your competitor’s, is marketing gold.
