On the surface, network marketing companies appear to be
thriving communities of consuming customers all happy with
the product that they are consuming and they really are, but
what drives that community of thriving consumers has
absolutely nothing to do with the product itself.

Let’s think about this statement.

Let me ask you a question:

Why did you decided to get started in a network marketing
business?

You don’t have to say anything out loud but answer this
question in your head right now to yourself.

I guarantee you answer is somewhere along these lines “Well,
I started my business because I wanted to make some extra
money and who knows maybe even become financially free.”

Am I right?

Well let me ask you another question now.

When you prospect and talk to leads about your business what
do you talk to them about?

Most likely you try to stick to the corporate script which
inevitable ends up with your prospect asking you questions
about your network marketing companies products or services.

And by the end of the conversation you’ve lost control of
the call and both you and your prospect end up confused
(usually get somewhere between details about your companies
product or service and the compensation plan).

You get of the phone and hope that my some grace of god your
prospect you paid $5 to confuse will decided to join your
business.

Likely story!

Here’s why:

Successful Network Marketing has NOTHING to do with selling
your prospect on your product at ALL!

To the contrary, the only thing that you should EVER talk to
your prospect about is the same thing that got you sold on
your companies business . . . More Money and Financial
Freedom!

You see network marketing is built on financial hopes and
dreams and honestly, if you’re looking for business builders
to recruit into your organization your prospects hopes and
dreams of financial success are the only thing that you
should speak to them about, so they can sell themselves on
it.

As an illustration of this principle think about the
situation this way, if you had equal amounts of your
company’s product in one hand and money in the other which
do you think your prospect would choose?

The top money earners know the answer to that question and
that’s how why make all there money!

Here’s the other shift in perspective that you’re going to
have to make if you want to have ultimate success with your
business and it’s simply a logical continuation on the point
just discussed.

What you think of as your company’s product is NOT its real
product at ALL!

Do you think your network marketing company’s product is its
moon juice or long distance service?

If you do you’re very wrong.

Continuing on from my last point, remember your network
marketing business will not grow if you just push product it
will only grow if you sell people on their financial
dreams.

So if you think about it, your company’s real product is
it’s sales training and marketing system. The better your
company’s marketing system is able to help you generate
sales the better any more quickly you will be able to reap
the financial benefits of your business.

To extend this point further, eventually you’ll want your
downline to do all the work so you don’t have to.

The simpler and more effective the marketing system plus the
strong the training your company provides the easier your
system will duplicate.

If you want to think about it in its most simple form, your
company’s real product is its duplicability.

If you find a system that is easy to duplicate and you can
have your prospect “sell themselves” on their financial
dreams you will have a highly successful network marketing
business.

Your Job is Simple:

Find people that want to attain financial freedom your way
and then shorten their learning curve so that they can go
out and do the same.

———————————————————————————————

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Check out the article I wrote titled “How to Sell You, Part 2.” Has lots of great ideas and cool 16 tips. Check it out on my blog: http://www.JasminAnderson.com

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Just wrote a pretty cool article titled "How To Sell You, Part 2." Inside I share 16 different tips on how to brand yourself using your blog.

And it’s all clearly explained in a step-by-step approach with screen shots and videos. You simply cannot go wrong.

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Ann Sieg says “The wealthiest and most prosperous people in any field all have one thing in common: They know how to sell. They know how to sell themselves, their products, their services, and their ideas.” So quite naturally one can conclude that if one wants to be the wealthiest and prosperous, they need to learn how to sell. That’s what we are going to talk about in this second part of How To Sell You. I’m going to give you some tips explained to me by Curt Johnson, that can give you something to at least think about and hope to inspire you to act upon it.

First things first, prospects all have the same questions about us. The very minute we (marketers) begin to speak on a product or service that we recommend, prospects begin to ask themselves, “Do I trust this person?” “Do I believe this person?” “Do they understand what I need/want?” “What do they want from me?” “What is in it for me? and “Is it worth it?”

The number one reason why folks do not buy from you is because they do not know you or anything about you. Lets change that, and begin to sell ourselves. The best way to do that is to start yourself a blog. You can easily do this for free or very little in cost. Here are some tips on how to successfully sell yourself on your blog.

Tip 1: Put a picture of yourself in the top left hand corner.
Studies have shown that when prospects visit websites, they often look at the top lefthand corner first, and then over to the right. You want your picture to be the first thing folks see visiting your site. And your picture should be professional.

Tip 2: Put your name and your favorite quote right underneath your picture.

Tip 3: Don’t fly solo.
People like to feel like they are apart of something. A community, a group, whatever it is you are receiving help from. Put it out there. Let folks know that yes you can be their guide and go to person for questions, but also let them know that hey, I didn’t just make all this stuff up, that you in fact did learn it from other successful folks in your system, or community you communicate with.

Tip 4: Testimonies
If you are just getting started, you may not have any testimonies, but soon as you do you should paste them on your blog.

Tip 5: Add family pictures of your social side.
Adding pictures is a wonderful way to allow prospects into the human side of you. Allow them to get to know you.

Tip 6: Industry – Celebrity Photos
If you have a picture with your upline member or someone who has mentored you, its cool to show that picture on your blog. If you have met any celebrities, same goes as well. We are building a portfolio of all about you here. If you do not have any of these, just add if/whenever you do.

Tip 7: Add your awards
This may or may not apply to you, but if you have received some kind of award, let people know it. Put it on your blog.

Tip 8: Add audio
Adding audio is a great way for folks to feel like they know you and to allow them to get to know you. There are tons of free tools out there that can help with this service.

Tip 9: Add video
Again, we are branding you, selling you. So you want to have no guess work here. Show yourself. Have video’s of yourself or of showing your prospects something. Search engines love video, so if you can have video as one of the first things people see on your site, they will most likely watch the whole video. And each second a prospect stays on your site, google tracks that and give your site a great rating.

Tip 10: Add a Signature
Adding your signature is a great way to secure some more professionalism to your site/blog. You can easily create one by scanning your signature and saving it as a picture file like jpeg. Once you have it, use it often.

Tip 11: Create a slide show
As you build up pics on your blog, its nice to create a slide show with a little caption about the picture. Just a little way to jazz up your blog.

Tip 12: Add your certifications/Credentials
This may or may not apply, but if you have any certifications and/or creditials put them on your blog.

Tip 13: Have an “About Me” page on your blog.
If you are able, just create an about me page, and create a video just explaining to folks who you are, things you have done, who you’d like to be to them, and anything valuable you’d like to convey to your target audience. Or just write it. People like to know who they are talking to, who they are dealing with. Put yourself in the propests mind for a moment and ask yourself, what would I like to know about a person that I was thinking about working with, and add that!

Tip 14: Purchase a domain name.
Your blog should be a professional, and easy to remember domain. Purchasing a domain is highly recommended, given the fact that they are so reasonably priced (approximately $8 a year). It should be YourName.com or YourBusinessName.com or whatever your target market is like NetworkMarketersBlog.com. This shows professionalism, and you can still use a free blog platform and just forward your domain to that free platform blog.

Tip 15: Have a professional email address associated with your domain name.
If you bought YourName.com then you should have a professional email address like YourFirstName@YourName.com. My blog is JasminAnderson.com, and my email address is jasmin@jasminanderson.com. Although I have a hotmail account that I still very much use, I still created my professional email account and I have all my professional emails forwarded to my hotmail account. And you can do the same for your desired email account. But giving out a hotmail or yahoo or gmail email account is frowned upon and does not exert professionalism. And thats what we want to be, professional.

Tip 16: Tell a Story. Tell Your Story. Tell Stories.
People love a great story, but more importantly you want to show and tell people who you are. The key to keep in mind is that YOU are your business, not your MLM. In other words, it isn’t enough for your opportunity to be different, YOU have to be different. You have to give your prospects a reason for why they should work with you, or buy from you instead of the next guy. The more unique you are, the more valuable you are, to yourself, to the prospect, to everyone.

In Ann Sieg’s book The 7 Great Lies in Network Marketing, the first lie she explains we are told is that Everyone Is Your Prospect. This is so not true. As highly as a feel, and with as much respect I hold true to my personal MLM company, I know that my business is NOT a fit for everybody. To me, that’s what’s so beautiful about network marketing. There are hundreds, maybe thousands of other MLM businesses out there. Find the one that is best suited for you, and your lifestyle. Stop trying to cram what you feel is best for you onto other people. Ann says “People who try to be everything to everybody, wind up meaning nothing special to anyone.” And that’s not the goal here. We want to sell ourselves as respectable, but you are not going to be a fit for everyone, just like everyone is not your prospect. I think people misconstrue that concept by saying everyone is a prospect, when what I really think they want to say is not to pre-judge people and that everyone whether you work at McDonald’s or a Fortune 500 company deserves a shot. But again, you can expose your business but not push it upon them.

Another lie Ann Sieg discusses that Curt Johnson expounds upon is “We have the best product ever.” The person who succeeds is not the one with the best company, but the one who can do the best job communicating the idea of their company” Ann explains. And I agree, I realize we are all in sales, and yes we want to sell our “thing” but you will never get anywhere in life by downing other products and things. Be a great communicator, be a great listener and people will gravitate and respect you more for giving your honest opinion rather than you just trying to hype up your numbers. Another lie we are told in MLM is about The Proven System. People please understand that a system can not do all of the work for you. I have heard lots of times in network marketing that the system will do all of the work for you, basically telling you just to join and watch the cash roll in. That is absolutely ridiculous. If this so called system, did all of the work for you, and you did no need to sell a thing, then why do they need you? Think about that for a moment.

If you really want to learn How To Sell You, you must understand U.S.P. thoroughly. U.S.P. stands for Unique Selling Position. And in reality, the U, starts with YOU! YOU have to be the unique feature. YOU have to understand the niche market and be focused. You might say to yourself, well how do I do that? Curt Johnson says its pretty simple, just ask yourself one question: What can I say to my niche market that no one else can say? And the answer is very simple, tell your story! We all have a story, we all are unique and different, your story is your niche market in so many words. If you are a broke college graduate who couldn’t get a job because you lacked experience, so you turned to the internet and have now found success. That’s your audience. That’s your niche. If you are a baby boomer who forked as an executive for decades, found yourself unemployed and are unemployable, and again, turned to the net for help and have found success, that’s your niche. You can explain all the points in the world on how to do something, give the best advice and strategies around, but what’s going to stick with people is your story. They’re going to identify with you through your past and pain. And that’s what’s going to be unique for you and bridge that gap for your audience. You have something to say, you don’t know what knowledge you are holding onto that just could be the missing link to the puzzle for somebody else. Insignificant as it may seem, tell it anyway.

Please understand that selling You is understanding what your contribution is, what you have to offer. That’s the first step in finding what your unique selling position is, and your target market. Start with your story, write it, and all the pieces will fall in line.

I believe that by Ann Sieg following that motto of life says alot about her character, and proves her not to be a sham. There are tons of things one could make a boatload of money off of, but if you are cheating people, and can’t hold your head up high at the end of the day, is it worth it? Ann Sieg has tons of success stories and testimonials all attesting to Ann Sieg’s character and all explain how much she has helped them grow as a person and their business to thrive. That’s a great feeling to have at the end of your day to know that you have helped someone and have them thank you for it.

One of Ann Sieg’s primary teachings is that when you are growing your MLM business, or any business for that matter, educating people allows you to become the hunted, rather than you being the hunter. Does that sound like the words from a person who’s primary objective is to swindle you? No, its providing true value, establishing you as the expert, gaining trust from the prospect and giving that prospect the choice of wanting to work with you. Its not cramming or shoving yourself down someones throat with your opportunity.

What really turned me onto Ann Sieg is the ebook she wrote titled “7 Great Lies of Network Marketing,” where she spoke of the 7 key phrases we hear from traditional network marketers all the time as to why the business isn’t growing or why you aren’t making it happen dispite your efforts.

They are:

1.) Everyone is your prospect.
2.) This really isn’t sales, we’re just sharing our products with people.
3.) Anyone can do this.
4.) We’ll build your business for you.
5.) We have the best product ever.
6.) You just don’t have enough belief.
7.) The proven system.

I don’t care where you are from, nor where you are at, if you have tried network marketing at some point and time, I guarantee that you have heard at least one or two of these. And again I ask you, does this sound like a person trying to swindle you? Or does this sound like a woman with true knowledge and value?

Anyone claiming that Ann Sieg is a sham, must not know of her, couldn’t, nor could they have read or listened to any of her books. Only one listen to what she is saying, one would know that she is speaking truth and value.

The first thing she talked about was “What Does a Coach Do?” Simply put, a coach uses their skills to help their clients, a sort of guidance system. But its important for the client to choose his or her own course. Being sort of like a consultant, teaching the client how to sail their own ship. Coaches identify the underlying problems. They identify the elephant in the room, the thing that needs to be said but isn’t. Coaches listen on a much deeper level. Which is something that will take some practice, but once mastered can save you a bunch of time because lots of times its what’s not being said that’s most significant.

Next Silva speaks on “Why Coaching Skills Are Important to Your Business?” Coaching skills help cut down on the time it takes to get things done. Coaching skills help inspire trust in you immediately. Coaching Skills reduce the pressure and stress that comes with being a business owner. And most importantly, coaching skills help make sure that the message you send out, is the same as the message that the client is receiving. You want to fine tune your clarity. Things can become misconstrued, and misunderstood very quickly, but with the proper skills as a coach, you can avoid all confusion.

As a coach, you want to learn to see what is and isn’t there. You want to be able to tune into what your customers do and say in a way that you may not be able to do currently. Most people don’t do this, but you want to stand out amongst the bunch and show the clients how you are different from the rest of the “coaches.” This is simply listening to people, and understanding their concerns. Listen to what is said, and what isn’t said. Ask questions, and listen to the answers. Listen, listen, listen, with your whole heart as if no one, no thing matter at that particular moment in time. Listen with no judgements, don’t rush to any solutions, just giving them the space to be who they are. It will make a difference.Put yourself in the other person’s place, listen to where they’ve been, what they’ve been doing, who they were with, what part of the world they are from, anything to give you a context on how they might receive your message.

Coaching is delegation in its supreme form. You learn how to give another person the space they need to let their own process of discovery flourish. When they do this, when they feel safe, they start to find solutions on their own. And that’s when you truly cut down on the time it takes to get things done in your own business as well as within that person’s you are helping grow.

One might ask, “What Can I Start Doing Right Now?” And the answer is begin practicing true listening skills. Whether you are speaking with a client or a family member, practice being completely “in the moment with them.” Out of everything Silva spoke on, the most important idea I came away with was how critical listening is and can be to you connecting with your clients and how vital to your business. Put that listening skill into practice right now!

Short and sweet, the story is about this Pool of Bethesda. Some writings said that at certain times an angel would come down and stir up the water. Then the first person to get into the pool after the water was stirred, would be healed of whatever disease or infirmity the person had. Well there was a man who was crippled all 38 years of his life, and he wanted to be healed, but people would beat him to the punch and make it into the pool before him. Until he met Jesus, and He healed him. The story continues from there but I’d like to discuss the similarities I encounter everyday with this story in my business.

The first is how everyone who had an ailment, knew of this “cure” and would wait patiently for the troubling of the waters, and battle to be first in the pool in order to be made whole. People knew this, same how people are frustrated in their jobs, frustrated with their finances, sick financially, and know of another way, but complain as the cripple man in the story did saying how they don’t have anyone to help them. If I was that cripple man, and was truly frustrated with my state, I believe I wouldn’t allow anyone to beat me to that pool. Or I would wade in the water until the water became stirred that way I would already be in the water and no one could beat me to it. Same how I was frustrated with my job, knew there was another way, and I didn’t have help, I just made it happen for myself. I created my own opportunity. If someone really wants a change, a change that man will find.

I have great news for you all though. You don’t have to go thru the trenches like I did to change your life, or change your financial status. Allow me to guide and help you. That’s what I am here for.

Go to http://www.OvercomeFrustration.com get access to a system, to help build your business and change your life forever! And none of it is done alone.

You can watch the whole movie online on youtube. Here is the beginning, and the rest of the movie follows in separate increments.

This story is about how a young boy’s imagination becomes a reality. The young boy is actually reading a book, but the book comes to life as he is reading it. As he is reading the book, he becomes a character, a very important factor of the book, which in turn is the reality.

For those of you who haven’t seen this fascinating movie, shame on you, and please waste no time checking it out, but there were several points within in the movie that I was just floored with as I watched this old movie with new adult eyes.

The young boy Atraio is kind of like the main character and a straight warrior. I just had to say that, but he is a beast, in a very good way. But anyway, the movie begins with Atraio being the chosen one to save Fantasia from “The Nothing.” The Nothing is like this darkness that kind of sweeps and wipes lands clear and free, and the people saught refuge in the Empress of the land, but there’s some connection between her and The Nothing and she is very sick, so it all lies upon Atraio’s feet to save Fantasia. No one can give him any advice, just that if he fails, he fails a whole nation. That’s alot of weight upon the shoulders of a little boy.

The first point that I found extremely crucial and heartfelt was when Atraio was traveling through the swamps of saddness with his horse and best friend Artex. Everyone knew that while traveling through the swamps of sadness you can’t allow the sadness to overtake you, or else you will sink and die in the swamp. Kind like with life, and any new venture one might embark upon. There are going to be ups and downs, but you can’t allow the sadness to over take you. Its okay to have a moment to yourself, but don’t dwell in it. Otherwise you’ll find yourself feeling sorry for yourself, and feeling as if you can’t do the thing you aspire to do, and quit. Which in this case would be you sinking in the swamps of your sadness and that thing you want to do, will eventually die and you will give up.

But Artex, the horse, allows the swamps of sadness to get to him and he begins to sink. No matter how hard Atraio tries to plead, tug and pull his friend out of the swamp, Artex had to do it for himself. Again just like in life, we can want all the things in the world for others, but if they don’t want it for themselves, its not going to happen. And so Atraio had his first hard real lesson. After shedding a few tears for his friend, he picked himself up, and continued his mission. And the same with us, we have a goal to achieve, and we must, must, must press on.

The next key scene in the movie was when Atraio was speaking with the shell mountain, which was a big ole turtle alerting them of the terrible nothing coming and asking for help. And the words that came from the big turtle rang clear in my head alot like how people don’t take their future into their own hands in this economy. They said “We don’t even care whether or not we care.” That’s serious. They realize there’s a problem, knows its something they can do about it, but they don’t even care that they don’t care. Sounds like alot of people stuck in dead end jobs, hating what they do, know its something out there better for them, but they just stay in the rut.

The terrible nothing isn’t only headed towards Fantasia, its in our world as well, and its grows stronger everyday. You can keep your job, but you better have something else going on. Something to recession proof your income. There is no security or safety in a job.

The final point I’d like to express is when Atraio meets up with the creature of darkness who is the servant behind the power of the nothing, sent to stop Atraio from saving Fantasia. Atraio learns that all along while he was searching to get beyond the boundaries of Fantasia, Fantasia has no boundaries. Fantasia is the world of human fantasy, that every creature is a piece of the hopes and dreams of mankind. Therefore it has no boundaries, possibilities are endless. But The Nothing started and Fantasia began to die because the people have begun to lose their hopes and have forgotten their dreams. A man once said that a man without a dream is dead. And so Fantasia is dying because The Nothing grows stronger with each and every hope and dream deferred and given up. Before Atraio fights the creature of darkness, the creature tells him that he is helping The Nothing because he wants the power. And in order to get the power he needs the control, and the people who have no hopes and dreams are easy to control, ergo you get the power. I like how Atraio tells the creature that he will not die easily. And that’s how we must be. Willing to fight for our dreams. Willing to fight for our goals. This is your life here. Is it just me or do you feel like I feel that The Terrible Nothing still grows and exists to this day?

Powerful, powerful movie. Watch it and you’ll see lots of great key concepts that can be applied to your life, your family, and your business.