Jason Belmonte’s Hands-On Review: Storm IDentity B/C/P (Midnight Cherry) Bowling Ball

Excitement was in the air at Bowl Expo 2025 in Washington DC, and for good reason. Storm Bowling chose this electric event to announce a stunner: the new Storm IDentity B/C/P Bowling Ball, also affectionately called “Midnight Cherry.” Following on the heels of the wildly successful Identity launch from April, the Midnight Cherry brings its own style and subtle performance edge to lanes all over the world.

The original Identity was a huge hit. I saw honor scores, ran out of inbox space, and watched bowlers tag me nonstop on social media, eager to share their best games. This time, Storm has taken the Identity core everyone loves and wrapped it in a new limited edition package, blending bowling’s rich history with sneaker culture’s hunger for fresh colorways. If you’re after that perfect blend of proven power and something just a little different, keep reading.

Find the official Identity B/C/P (Midnight Cherry) product details at Storm Bowling.

Design & Visual Differences: Midnight Cherry vs. OG Identity

The switch from the original Identity’s iconic Storm teal to a deep, rich purple turns heads from the first look. I have to admit, as a longtime sneaker enthusiast, this move from Storm really hits home for me. It’s not just a new ball—it’s a statement, much like the limited-edition color drops that keep sneaker fans lining up around the block.

When you see the Midnight Cherry colorway for the first time, the difference is unmistakable:

• Original Identity: Classic Storm teal
• Identity B/C/P (Midnight Cherry): Deep Purple (with Cherry and Black highlights)

It’s not all about looks, though. The color comes with a subtle but noticeable effect on lane performance, which I’ll talk about below. Plus, the cherry fragrance lives up to its name, filling up the pro shop with a bold, sweet note.

Sneaker Culture Meets Bowling

Storm’s limited edition release gives off those sneaker drop vibes you see in the world of kicks—scarce runs, bold colors, and a rush to grab one before they’re gone. This approach brings fresh excitement for bowlers who want both performance and personality in their bags.

If you’re a collector or a diehard Storm fan, or someone who appreciates the thrill of exclusive gear, this new Identity has your name all over it.

Performance: Original Identity vs. Midnight Cherry

Under the surface, the Storm IDentity B/C/P Bowling Ball shares what made the OG Identity such a success, but with some subtle performance tweaks thanks to the color change and finish.

Core and Coverstock

• Core: ID A.I. Core (unchanged from original)
• Coverstock: ReX Pearl Reactive
• Finish: Power Edge polish

Technical Specs

• RG (Radius of Gyration): 2.51
• Differential: 0.055
• Intermediate Differential: ~0.011

The ball’s details are straight from the Storm playbook of proven performance, but here’s where things get interesting: that shift to darker purple pigmentation brings extra length and a touch more angle down lane. For bowlers who already loved the original Identity, the Midnight Cherry picks up right where it left off, just with a little more “oomph” at the end of the lane.

Subtle Separation: How the Midnight Cherry Rolls

Throwing both balls side-by-side, the differences show up in real play. The purple cover gives the Midnight Cherry a slightly longer glide before reacting, and when it does, it has a sharper move at the end. Sometimes in bowling, a small tweak like this can be the difference between ringing a 10-pin and sending all ten flying.

“The darker color of the purple—with the teal swapped out—gives it more length and just a bit more angle down lane,” I said after my first rounds with the new ball. And trust me, it’s noticeable without being wild—perfect for when your OG Identity just starts to hit a flat spot and you want to jumpstart your reaction.

Real-World Testing and Lane Conditions

When I took the IDentity Midnight Cherry out onto the lanes, I didn’t know what pattern I was going to face. After just a few warmup shots, I noticed consistent motion, that trademark Identity roll, but with an extra foot and a half of backend travel and kick.

During the PBA Tour Finals, I had to make a key ball change on a dual pattern—switching to the original Identity on a lane with urethane carrydown. The way the Identity’s bigger weight block reads earlier can be an asset or a challenge, depending on lane conditions. After a few games, when the ball started flatting 10-pins just a hair too often, I found myself wishing I had access to this new Midnight Cherry to make that subtle and crucial upgrade.

For those who love technical comparisons:

• The extra length means more entry angle—key when you’re hunting for strikes on tough house shots or broken-down patterns.
• More length and angle matter most to competitive bowlers who need their ball to finish strong as patterns change and transition.

Adjusting Techniques: Getting the Most from Identity B/C/P

The nuances of the Storm IDentity B/C/P Bowling Ball open up new possibilities for every style of bowler. I spent extra time experimenting with speeds, loft, and angles to see what the Midnight Cherry could do.

Modifying Ball Speed and Loft

Sometimes I slowed the ball down, testing how it reacted with a little less speed. This helped me see how much the cover would dig in and recover on the back end. Using loft isn’t just for tricky conditions—it’s also a great tool to manage launch angle and push the ball an extra foot or two down the lane without losing control.

Lane Positioning

I even tested the extreme left side, tossing shots out near the gutter. It’s usually a tricky move for an asymmetrical ball on friction-heavy house shots, but the Midnight Cherry surprised me by continuing to make a strong move back into the pins.

Pin carry got a close look. I threw splits, worked on four-pins, and looked at how small differences in rack or pin placement made spares tougher. On some racks, the three pin sliding just a touch the wrong direction showed how even great shots can still leave corner pins—attention to detail always pays off.

Key Tips for Getting the Best from Identity B/C/P

• Use loft to add length when the front part of the lane is biting.
• Adjust your ball speed down if you need more hook and backend reaction.
• Stay open-minded about standing left or right—this ball brings recovery where other asyms may not.
• Watch pin placement and rack structure on spares, especially if you’re dialing in that final shot for a win.

I’m genuinely proud of how this collaboration with Storm turned out. Watching 10 pins fly off the deck with loft and a smooth backend is every bowler’s dream.

Limited Edition Release: Collectors, Act Fast

This is a true limited edition. There aren’t many Midnight Cherry balls out there, making it a must-have for collectors, diehard Storm fans, and bowlers who want their gear to stand out. If you missed the first Identity drop, don’t make that mistake again—hit your local pro shop, ask for the Midnight Cherry, and place your order before it’s gone.

The original Identity got a bigger response than any previous collaboration with Storm—I saw more honor scores and excited reactions than ever before. If you’re one of the lucky few to get the Midnight Cherry, I’d love to see your best shots! Tag me on social media, share your opinions, and show the world what this ball can do.

Keep up with wider Storm Bowling announcements and the newest launches through the Storm Newsroom—there’s a lot more coming.

Why Every Bowler Should Try the Storm IDentity B/C/P Bowling Ball

Here’s why the Storm IDentity B/C/P Bowling Ball deserves a place in your arsenal:

• ID A.I. Core: Trusted, winning technology, now in a bold new look.
• ReX Pearl Reactive coverstock: Gives cleaner motion and amplified backend without losing control.
• Increased length and angularity: Subtle, but delivers real results for bowlers looking for that “little bit more.”
• Limited run: A must-have for anyone who’s a fan of Storm, unique colorways, or collecting high-end equipment.
• Sneaker culture energy: Unique colorway and drop heighten the thrill of owning it.

If you want to see this ball in action and get a feel for how it rolls, check out my video showcasing live shots, commentary, and real-world performance.

Insights and Happenings from Bowl Expo 2025

Beyond the buzz of the Midnight Cherry launch, Bowl Expo was packed with new ideas and big Storm announcements. It’s an exciting time to keep track of innovations in bowling gear. If you’re paying attention to the latest products or want to know what’s around the corner, keep your eyes on Storm’s official announcements and their main site for updates on upcoming balls and tech breakthroughs.

Want to keep up with my travels or Storm’s latest events? Catch demos and news through Storm’s official homepage or their newsroom for insider access to new gear, tips, and live events.

Final Thoughts

I loved testing and throwing the Storm IDentity B/C/P Bowling Ball, and I can’t wait to see what other bowlers make of it. Whether you’re here for exceptional performance, stand-out good looks, or just the thrill of a limited edition, the Midnight Cherry checks every box.

Remember, show me your best shots on social and let’s keep the excitement going. There’s nothing like the feeling of rolling a new ball and watching it deliver for you, frame after frame. Don’t sleep on this drop—get your hands on the Midnight Cherry before the last one’s gone!

Bowling is more fun when you mix performance, style, and excitement. This ball delivers all three. See you on the lanes.

The post Hands-On Review: Storm IDentity B/C/P Bowling Ball appeared first on Official Site of Jason Belmonte.

The Genesis of IDentity: Where Belmo Meets Storm

What happens when you combine the genius of Jason Belmonte with the ball-making expertise of Storm? You get the IDentity, a ball designed to capture the essence of both. For years, Belmo has wowed fans with his signature shot shape: that beautiful length through the middle of the lane, followed by an explosive angle down lane. The IDentity aims to bottle that magic and deliver it to bowlers everywhere.

The Shot Shape – Jason Belmonte’s Identity

Think of Belmo’s game, and you picture effortless length and an aggressive move at the back end. The IDentity is engineered to replicate this. It’s all about creating that eye-catching angle and maximizing pin carry, allowing bowlers to confidently attack the lane from the left side. Want to see what this looks like in action?

IDentity Performance: Confidence on the Lanes

Belmo himself describes the IDentity as a throwback to his “old self,” a ball that inspires the same confidence he felt early in his career. It’s about knowing that when the ball hits the 1-3 pocket with the right angle, nothing will be left standing. Can you imagine having that kind of unwavering belief in your equipment?

Technical Breakdown: The Numbers Behind the Magic

Okay, let’s get a little technical. Here are the key numbers that define the IDentity:

• RG: 2.51
• Differential: 0.055
• PSA: 0.011

That last number, the PSA of 0.011, is particularly important. It’s what prevents the ball from hooking too early, allowing it to maintain energy for a powerful backend reaction.

The Core: ID A.I. Core

At the heart of the IDentity lies the ID A.I. Core. This asymmetric core is designed to provide exceptional power and consistency, ensuring that you get the same reliable performance on every shot.

REX Pearl Reactive Coverstock

The coverstock is just as crucial as the core, and for the IDentity, Storm chose the REX Pearl Reactive. This coverstock is special because it’s weak enough to glide through the front part of the lane, yet aggressive enough to respond powerfully down lane. It’s a combination that creates the ideal balance of length and backend hook.

It’s easy to think that any great coverstock will work well on any ball. The reality is that coverstocks need to be tested with a weight block to get the correct reaction.

Striking Clean: Pin Action and Consistency

One of the most impressive things about the IDentity is its ability to create clean strikes, even when you don’t hit your target perfectly. The ball seems to guide the pins into each other, resulting in better carry and fewer frustrating leaves. Belmo’s ideal strike is a “10 back clean deck,” and the IDentity consistently delivers that satisfying result.

A Sensory Experience: Look and Scent

The IDentity isn’t just about performance; it’s also a treat for the senses. The color scheme is a striking combination of teal (a classic Storm color), black (Belmo’s personal favorite), and a vibrant red/orange/pink. And the scent? A strong, delicious cherry that will make your car smell amazing.

Honest Endorsement: Belmo’s Genuine Passion

In a world of endorsements, Belmo is known for his honesty. He’s not afraid to say when he doesn’t like a ball, but with the IDentity, his enthusiasm is clear. He genuinely loves this ball and is excited for bowlers to experience its consistent performance for themselves.

Sneaker Drop Release: A Unique Approach

Storm is shaking things up with the IDentity’s release. Inspired by the hype of sneaker culture, they’re dropping this ball in a limited-edition style. On April 2nd, the IDentity will be available at VIP Pro Shops. But here’s the catch: once it sells out, it’s gone for good.

Exclusivity and Urgency

If you want to get your hands on the IDentity, you need to act fast. Visit your local VIP Pro Shop on April 2nd and be one of the first to experience this revolutionary ball. Don’t wait, or you might miss out! Find a VIP Pro Shop near you.

The Grand Finale: Belmo’s Strike Streak

During the video shoot, Belmo unleashed an impressive strike streak, showcasing his faith in the IDentity’s ability to perform under pressure. It’s a testament to the ball’s consistency and its ability to deliver the desired shot shape time and time again.

Final Thoughts and Call to Action

The Storm IDentity is more than just a bowling ball; it’s a statement. It’s a fusion of Jason Belmonte’s iconic style and Storm’s innovative technology, resulting in a ball that delivers exceptional performance and inspires unwavering confidence. So, are you ready to experience the IDentity for yourself? Head to your local VIP Pro Shop on April 2nd and grab one before they’re gone. And if you happen to be playing against Belmo, please, don’t beat him with his own ball!

Thank you for your continued support. I hope to see you all on the lanes soon.

The post Throwing the New Storm IDentity appeared first on Official Site of Jason Belmonte.

Managing the Mental Game

Bowling is as much mental as it is physical. Before heading to the lanes, I often take 20 or 30 minutes to relax and visualize the day ahead. I close my eyes and picture how I want to play each game — where I expect to stand, how the lanes might transition, and what adjustments I might need to make along the way.

Today, I woke up with a pretty solid vision. The lanes for this round featured a 52-foot flat oil pattern. That means there’s very little room for error, and even the slightest miscalculation can ruin your shot. The pattern makes every decision — from ball choice to where you play — absolutely critical.

Tackling the Transition

Transition was the name of the game today. Early on, I noticed that the lanes were changing faster than expected. Watching a few guys from the earlier squad, I saw balls checking up early or going through the nose, even when the shots looked solid off the hand. Thankfully, I’d prepared myself mentally for this.

My strategy? Keep my moves preemptive. If something doesn’t feel right, I’ll take a small two-and-one adjustment to get ahead of the transition. Of course, this approach has its risks. Move too soon, and you’re left with a weak 10-pin instead of a strike. But move too late, and the lanes punish you hard. It’s a fine line, but one you need to master at this level.

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Bowling Through the Struggles

The first game wasn’t bad — a 210 out of the gate. Not spectacular, but it’s a long tournament, and every decent game counts. What followed, though, was a bit of a rollercoaster. Some shots felt amazing coming off my hand, only to result in brutal breaks or tricky splits. The adjustments I made weren’t always enough, or they were too much. Still, I fought through.

One game sticks out as particularly frustrating. I hit a patch where I thought I’d figured something out, only for the lanes to shift again, leaving me scrambling to keep it together. The oil pattern is inconsistent like that — move too little, and you go high; move too much, and the ball skids too far.

Trial, Error, and Slight Redemption

Midway through the day, I had to rethink my approach. I switched to a cleaner ball and started playing a little further right, targeting the areas where I was getting too much early hook. Shoutout to Timmy for suggesting the move — it saved my session. It wasn’t perfect, but it allowed me to salvage some solid 220 games and avoid complete chaos.

Unfortunately, the day ended on a tricky pair, where I just couldn’t find the right look. A chopped spare in the 10th left a sour taste, but I walked away 75 pins over par. On a day filled with ups and downs, I’ll take it. No bad games, no great games — just grinding and staying alive.

Reflecting on the Venue

I’ve always had a love-hate relationship with this bowling center. I’ve won here before and made shows, but it feels like my ball doesn’t enjoy striking in this building. When it works, it’s magic. When it doesn’t, it’s a grind. Today was a grind.

Over 18 games of qualifying, I’ve had just one exceptional game. Every other one has felt like a fight — single pins, bad breaks, tough transitions — you name it, I’ve dealt with it. Sometimes, it feels like I need to make a deal with the bowling gods to catch a little luck.

A Fun Moment Amid the Chaos

Amid all the tension, a bright spot came when I bowled with Carter. He showed me a photo from 10 years ago when we took a picture together in this very building. We recreated the moment today, and it was a great reminder of how much history this sport holds. Carter’s an amazing young bowler, and I told him this won’t be his last U.S. Open.

What’s Next?

The key objective today was simple: make the cut into match play. Mission accomplished. Tomorrow, I’ve got 24 round-robin games to tackle, and there’s plenty of time to climb the leaderboard. I’m not worried about an immediate win. Right now, it’s about staying consistent, making smart choices, and keeping myself in contention.

Bowling is full of twists, turns, and unpredictability. Whether it’s lane transition, tough breaks, or finding your rhythm, every game is a battle. I’m ready to fight again tomorrow — hopefully, with a little luck on my side.

Would you like to see more behind-the-scenes content like this? Let me know in the comments. And don’t forget to share whether you prefer music over videos or the natural sounds of bowling — we’re listening!

Until next time, stay tuned for more updates from the U.S. Open grind.

Make sure to like, comment, and subscribe to stay in the loop:

• Instagram: @jbelmo
• Twitter: @JBelmo
• Facebook: Jason Belmonte

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The post Episode 2: Cold | 2024 PBA Players Championship appeared first on Official Site of Jason Belmonte.

Hey everyone! Today was quite a rollercoaster of a day, from starting off in sunny weather by the pool to facing a sudden freeze and hitting the lanes for the Players Championship. I wanted to share with you all the exciting and slightly nerve-wracking journey I had today at the PBA Tour. Let’s dive right into it!

Starting the Day in Paradise, Ending in a Chill

I kicked off the day reminiscing about the wonderful time I had a couple of days ago, basking in the summer heat. Fast forward to today, and there’s snow on the ground! As I prepared for the Players Championship, I couldn’t help but feel the excitement and nerves creeping in.

A Rollercoaster on the Lanes

Battling the Elements

Despite the freezing temperatures, the anticipation to compete in the tournament was soaring. I always love the rush of adrenaline, lacing up my shoes, and feeling the essence of competition as I step onto the PBA Tour lanes.

Striking it Big

The first game started off a bit shaky, but I quickly found my rhythm, ending with a strong 256 score. While facing some challenges with ball choices and lane conditions, I managed to stay steady in subsequent games, finishing with a solid 148 over for the first six games.

Off-Lane Adventures

As I took a break between sets, I had the pleasure of having a delightful afternoon texting my daughters, each with their unique and endearing messages. It truly lifted my spirits, setting the stage for the upcoming games.

Navigating the Challenges

As the day progressed, I encountered fluctuating performance, encountering high and low scores, and battling through the ever-changing lane conditions.

Pressing Onward

Despite facing hurdles, I persevered, closing the day with a mix of triumphs and setbacks, ending with a hopeful outlook and determination to excel in the upcoming matches.

Looking Ahead

The Silver Lining

Reflecting on the day’s performance, I acknowledged the room for improvement while also celebrating the victories and the ability to remain competitive despite the initial challenges.

Optimism and Anticipation

With an optimistic mindset, I acknowledged the early jitters and the need to adapt to the tournament’s demands. Looking forward to the upcoming rounds, I set my sights on a fresh start and aimed to make a significant impact in the remainder of the championship.

Signing Off

As the day comes to a close, I’m grateful for the opportunity to share this whirlwind of experiences with all of you. Through the highs and lows, one thing remains certain—my passion for the sport and the unwavering determination to push forward.

That’s a wrap for today! Thanks for joining me on this exhilarating journey. Until next time, keep chasing those strikes and never shy away from the challenges that come your way. Cheers!

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The post 2024 PBA Players Championship | Episode 1: We’re Back appeared first on Official Site of Jason Belmonte.

What an honour to have now equalled the living legend Walter Ray Williams Jr with 7 Professional Bowlers Association (PBA) Player of the Year awards.

2022 was an incredible year for me. Winning the first event of the season, my 14th Major in the Players Championship, it set the tone for the entire year.

5 titles (the most I have won in a single season), leader in most statistical categories and to roll my 2nd perfect game on TV was a script for the year I couldn’t have written better if I tried.

I continue to push myself in every off season and awards like these are the reasons why I do it.

I‘m not there yet… but I want to be the greatest player to ever lace up bowling shoes!

My goal to be the GOAT can only be realised one day because of a team of people around me that helps. In 2022 the people around me were so impactful to my success.

My family.
Kimberly, Aria, Hugo, Sylvie and Bowie. Mum and Dad and my sister Bec’s family.
Your love to me helps me survive the long trips away. Your love helps me handle the ups and downs of the emotional roller coaster bowling for a living. I’m lucky to have you and so thankful for everything you do for me while away.
My friends.

The daily texts of love, humour and support of me reminds me how lucky I am to have mates who will always have my back.
Thank you!

Storm Bowling
The most sincere thank you to Bill and Barbara Chrisman, Dave Symes, Gary Hulsenberg and of course my tour reps Shawn Ryan and Jimmy Callahan.
Storm was rocked this year with decisions that hurt us, deeply. It was a hard year.
This award I win for the entire company. From the ones who turn the lights on at the warehouse to the ones package the balls up to be shipped and everyone in between.

This award is for Storm. Thank you for your unwavering support of me. I will repay you with further dedication to my craft and will work harder than ever to give back to the company that has given so much to me.

My additional sponsors CoolWick, 3G Bowling Shoes and Vise Inserts.
Everything you support me with helps so much for me to do what I love as well as I do it.
Thank you.

Thank you to the PBA for giving us pros such a great platform to perform on. It’s a privilege to bowl on tour that’s not taken for granted at all.
And last but not least to every single fan I have.
After a slower 2021, it was you who showed your support through email, comments, shares online and cheers, hand shakes and hugs in person.
Know that when I roll the ball, every strike is my way to thank you. You helped greatly in raising the again.

I intend to strike a while more for you in 2023!
Congratulations to the other players nominated and I look forward competing against you again in 2023.

I can’t wait.

The post Reflecting on My Seventh Chris Schenkel PBA Player Of The Year Award appeared first on Official Site of Jason Belmonte.

BIOGRAPHY

I am a very relaxed and laid-back guy, I have to be, I am Australian. I have an amazing wife, Kimberly and 3 adorable children; daughters, Aria and Sylvie and son Hugo. I would do anything for all four of them and I know they would do the same for me. I love to play games of all types. I love to play all kinds of sports, as long as you have to use a ball in it. I am a big movie lover and my favorite movie is “Evil Dead 3- Army of Darkness.” The worst movie I have ever seen is “Disaster Movie”.

I will always take the time to shake a hand or sign anything for anyone. As for my journey through life, all I want is to one-day look back at my life and say I did everything I could have to be the best husband, father, friend, son and bowler.

The post Welcome to JasonBelmonte.com appeared first on Official Site of Jason Belmonte.