BRNDSTRM

create sales/market fit for your revenue team

BRNDSTRM

\’brand-storm\ • verb

(1) To create “sales/market fit” for a B2B SaaS revenue team.
(2) To align 250%+ more front-line employees with strategic messaging.
(3) To unlock a sales pipeline with a modernized sales methodology.

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accelerate growth

Too many SaaS tools and processes fail because they’re based on a set of hidden assumptions that are no longer true:

  • They assume that the starting point for engaging salespeople is with training. (Not true: more than half of today’s employees first need to connect with their company’s values.)

  • They assume buyers need to be guided through discovery. (Not true: buyers are often 60% done with discovery by the time they engage a salesperson.)

  • They assume the purchase decision is knowable. (Not true: anyone in an org can now spur consideration of a new product, while the number of decision makers in SaaS purchasing decisions has just about doubled in the last 5 years alone.)

  • They assume delivering a message once via email or training is enough. (Not true: the average employee receives 90 emails a day—that’s just email!—meaning you can’t even be sure employees see your message, let alone study it enough to internalize it.)

In short, the needs of a sales team has changed, creating a gap between what sales teams need and what companies are providing them. BRNDSTRM closes this gap, positioning sales teams to succeed given the demands of modern buyers… and modern employees.

Bring a BRNDSTRM workshop to your 2022 sales kick-off.

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clients over the years

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roche bw.png
moovila bw.png
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your turn: Achieve more with ideas well stated

account execs:
Simplify pitches, streamline decks, & engage more people to close more deals.

acct mgrs:
Maximize business reviews & service touch points to keep customers actively engaged.

sr execs:
Sync sales, product, & support to align workstreams & improve profitability.

 
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EXPERIENCE

The BRNDSTRM methodology was forged inside the intense, highly-scrutinized world of global companies, then honed to match the fast-paced, unforgiving world of growing SaaS companies.

the brndstrm Advantage

BRNDSTRM addresses the human element of business head-on.

On paper, business isn’t complicated. It’s only when people with different perspectives, expectations, and needs come together to get business done that things get messy. Our approach factors this into the plans and materials we create, so you get outcomes that:

  • are worth caring about,
  • are boldly transparent, and
  • deliver the truth and empathy.

Get Started

Book 15 minutes for a no-obligation discussion of your needs. I’ll be upfront with you, and if BRNDSTRM isn’t the right solution, I’ll tell you what is. Bios & personal statements available by referral only.

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