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SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

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*** FOLLOW CONVINCE & CONVERT

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*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Today's Sprout Social Shout Out goes to Kelly McDonald, a terrific author and speaker. Follow Kelly on Twitter at https://twitter.com/kellymcdonald.

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

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*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Today's Sprout Social Shout Out is to Brian Carter,  a friend of mine who has a great handle on social media advertising at the Brian Carter Group. Follow Brian at https://twitter.com/briancarter on Twitter. 

Subscribe on YouTube: https://www.youtube.com/jaybaer00

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Today's Sprout Social shout out goes to my friend and fellow video marketer Greg Taylor. Follow Greg on Twitter at https://twitter.com/grtaylor2.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

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*** FOLLOW CONVINCE & CONVERT

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https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to my friend and fellow video marketer Greg Taylor. Follow Greg on Twitter at https://twitter.com/grtaylor2.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

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Today's Sprout Social shout out goes to my friend Viveka von Rosen, one of the foremost LinkedIn experts in the world. Follow Viveka on Twitter at https://twitter.com/linkedinexpert.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

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*** FOLLOW CONVINCE & CONVERT

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https://www.facebook.com/ConvinceConvert

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*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

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https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

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*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

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Today's Sprout Social shout out goes to Jen Kane, a super smart social media speaker, author, and strategist who has written an excellent book on social media etiquette that you can pick up here:  http://candc.ly/1HXhp57

Follow Jen on Twitter: http://twitter.com/jenkaneco

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

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Today's Sprout Social shout out goes to Tim Hayden of Zignal Labs, who is also a wonderful sponsor of our brand new show, The Business of Story. Check it out at http://www.convinceandconvert.com/podcasts/shows/business-of-story-podcast/ and follow Tim on Twitter: http://twitter.com/thetimhayden

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Business of Story: http://www.convinceandconvert.com/podcasts/shows/business-of-story-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

*** FOLLOW JAY BAER: 

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https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

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*** FOLLOW CONVINCE & CONVERT

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Subscribe on YouTube: https://www.youtube.com/jaybaer00

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Today's Sprout Social shout out goes to Ian Cleary, a fantastic social media consultant and agency owner who specializes on marketing and social media tools. He and I are collaborating on a brand new show all about software and tools for business, coming soon! Follow Ian on Twitter: http://twitter.com/iancleary

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

***Did you like this video? Please take a moment to like, rate, comment on, or share it. Thanks!

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Today's Sprout Social shout out goes to Pam Slim, a terrific life coach, author, speaker, and overall great person. Follow Pam on Twitter: http://twitter.com/pamslim

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

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*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to Tamsen Webster, who helps speakers become better presenters. She's a brilliant person, a great speaker, and a friend. Follow Tamsen on Twitter: http://twitter.com/tamadear

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

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https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

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https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to Marcus Sheridan, a truly amazing thought leader. Follow Marcus on Twitter: http://twitter.com/thesaleslion.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to the brilliant Rohit Bhargava, author of Non-Obvious. Follow Rohit on Twitter: http://twitter.com/rohitbhargava.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

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https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to Mark Schaefer. Mark wrote a blog post about this topic, which you can read here: http://www.businessesgrow.com/2015/06/18/sticky-content-for-facebook/

Follow Mark on Twitter: http://twitter.com/markwschaefer

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to my friend Ann Handley, a fantastic author and Chief Content Officer at MarketingProfs. Follow Ann on Twitter at http://twitter.com/annhandley.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/

Today's two Sprout Social shout outs go to my friend Joseph Jaffe, author of Flip the Funnel, and the team at Social Business Hour. Follow Joseph on Twitter at http://twitter.com/jaffejuice and follow the Social Business Hour conversation at https://twitter.com/hashtag/SBizHour.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to my friend Jon Steiert, Social Media Manager at Pet360. Follow Jon on Twitter at http://twitter.com/jwsteiert.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to my friend Tom Webster, who'll be contributing the Foreword to my upcoming book, Hug Your Haters. Follow Tom on Twitter at http://twitter.com/webby2001.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to all our servicemen and women being honored this Memorial Day.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to Roadtrip Nation, who just hit the New York Times Best Seller List with their book, Roadmap. Follow Roadtrip Nation on Twitter at http://twitter.com/roadtripnation.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to Kruno Stifter, a photo retoucher with some amazing online courses and resources on retouching in Photoshop. Follow Kruno on Twitter at http://twitter.com/krunostifter.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to Kim Garst, an amazing social media thought leader you should absolutely be following. Follow her on Twitter at http://twitter.com/kimgarst.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. 

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Get my new Definitive newsletter: http://www.convinceandconvert.com/newsletter/

WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

Today's Sprout Social shout out goes to Josh Bernoff. You should absolutely be following him in social media and read his blog as well: http://withoutbullshit.com/

Follow him on Twitter at http://twitter.com/jbernoff

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Find More Jay: 

http://www.convinceandconvert.com/

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

Get the new Definitive: http://www.convinceandconvert.com/newsletter/

WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

Today's Sprout Social shout out goes to Adam Buchanan, a former Convince & Convert client who is now the head of social media at Experticity. Follow him at http://twitter.com/adam_buchanan

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

Get the new Definitive: http://www.convinceandconvert.com/newsletter/

WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

Today's Sprout Social shout out goes to Andy Crestodina, who is a smart content marketer based out of Chicago. Andy is recovering from some health problems, so please give him your well wishes and follow Andy at @crestodina.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to Jeff Bullas, a fantastic social media marketer all the way from Australia. Follow him on Twitter at http://twitter.com/jeffbullas.

JAY TODAY SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Get the new Definitive: http://www.convinceandconvert.com/newsletter/

WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

Today's Sprout Social shout out goes to CC Chapman, who is a fantastic author, blogger, and photographer and an overall great guy. Make sure you're following CC on social media at http://twitter.com/cc_chapman

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

Get the new Definitive: http://www.convinceandconvert.com/newsletter/

WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

Today's Sprout Social shout out goes to Tim Hayden, who is now VP of Marketing at Zignal Labs and is doing some really innovative stuff with real-time marketing. Follow Tim at http://twitter.com/thetimhayden

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

Can I count on you to be with me? 

Get Definitive: http://www.convinceandconvert.com/newsletter/

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Julien Smith, founder of Breather, which is an amazing rent-by-the-hour office solution for people who want to work, play, or nap while they're on the go. Breather just launched in Boston, so check out http://breather.com and follow Julien at http://twitter.com/julien

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

How often do you use Twitter for customer service as opposed to Facebook? 

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Sean McGinnis, who is a really smart guy and the head of all things digital at Sears. Follow Sean at http://twitter.com/seanmcginnis

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Mitch Joel, a thought leader and prolific author and speaker who published a great post about the mobile future. Follow Mitch at http://twitter.com/mitchjoel

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Frank Eliason, who is a genius about how customers can interact with businesses and vice versa in this modern age. Follow Frank at http://twitter.com/frankeliason and pick up his book on Amazon: http://www.amazon.com/At-Your-Service-Customers-Techniques/dp/1118217225/

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Jason Miller who is the marketing director at LinkedIn and author of Welcome to the Funnel (http://www.welcometothefunnel.com/). Follow him at https://twitter.com/jasonmillerca

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Steve Woodruff, owner of Clarity Therapy and a really great guy. Check out his site at http://www.stevewoodruff.com/get-clarity/ and follow him at https://twitter.com/swoodruff

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Shep Hyken, a terrific author and speaker about the customer service industry. Follow Shep at http://twitter.com/hyken

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Dorie Clark, a fantastic speaker and author of the new book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It. Follow Dorie Clark at http://twitter.com/dorieclark

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Chuck Hemann, a social media and digital marketing analyst. Follow Chuck at http://twitter.com/chuckhemann

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes out to Jason Falls, who is a great friend and marketer at Elasticity. Follow Jason on Twitter at http://twitter.com/jasonfalls

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Sandy Carter, who is head of the IBM social business team. Follow her at http://twitter.com/sandy_carter

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Mike Corak, VP of Strategy at Ethology, a wonderful digital and content marketing agency. Follow him on Twitter: https://twitter.com/mikecorak

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Michael Port, who has a new book coming out this fall, so keep an eye out. Follow him on Twitter: https://twitter.com/michaelport

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Joe Chernov, VP of Content at Hubspot and a good friend. Follow him on Twitter: https://twitter.com/jchernov

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

We just bought a new car for my daughter who is officially legal to drive in Indiana, and my experience with the salesman was exceptional. Why? Because he was genuinely excited about the car that I was buying and knew more about it than anyone else. 

On the other end of the spectrum, I overheard a woman on a phone call who was telling the person on the other line that the reason she left one job and went to a new one was because the one job offered more vacation days.

If all you care about is the number of vacation days you get and if your work always feels like work, you're not in the right job.

Here's my advice if you're an employer or manager: 

Go talk to the people on your team and tell them, "We're going to double the amount of vacation days this year."

The people who are super excited about that are the ones that shouldn't be working at your company.

There are a lot of people out there who say you should follow your passion and find a job that you love. This isn't realistic for everyone because they have circumstances keeping them in a certain job for the money or the benefits. But that's not their fault; it's the employer's fault.

What you need to do as an employer is hire for passion and train for skills, not the other way around.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Peter Shankman (http://twitter.com/petershankman), who has a new book called Zombie Loyalists that helps you learn how to turn your customers into raving, crazy fans. Check it out and follow him in social media (http://www.zombieloyalists.com/). 

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

I was in New York City having lunch with a friend, and while the restaurant is generally good, the service was terrible. I couldn't even get a water refill. This experience reminded me of my thesis:

When service is bad, the economy is good. 

This is because when the economy is good, the people who end up taking service jobs fall down the ladder of expertise. While it might be frustrating to get bad service, this might actually bode well for our economy. What do you think?

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out is for Laura Hall (http://twitter.com/laurahall), a super bright public relations professional in New York. Follow her on social media. 

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

My wife gave me a brand new laptop bag for Christmas (for the first time ever, I told her exactly what I wanted). I had heard about the bag from my friend Rohit Bhargava, who recommended it in a private Facebook group that I'm a part of. The bag is not sold in the United States, so I gave my wife the link. 

As a result, the bag company will never know that I heard about it from social media. Instead, they'll see it as direct traffic or potentially organic traffic from Google. 

This is an important reminder for marketers. Just because you can't always see the impact of social media doesn't mean it doesn't exist. This is why brands are using surveys more and more to figure out what social media's true value is. How are you measuring the value of social in your marketing? 

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Rohit Bhargava, a fantastic speaker and author of several books, including Likeonomics (which is a great read for every marketer). 

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Last week, I saw an article from People.com about Elon Musk, who is the founder of Tesla and SpaceX. It turned out Elon is divorcing his wife (again).

The interesting thing about this article was not the content, but the last sentence, which said that Elon Musk did not immediately tweet out a comment about the divorce.

Are people's tweets really what journalism is all about now? Are journalists unable to pick up the phone to get a statement about their reports or are they only going to use public tweets as facts? 

I get it. It's tough to be a journalist these days and budgets are tight. But if you're still a working journalist, you need to hold yourself to a higher standard of reporting. Monitoring the Twitterverse is not journalism, and it's a lazy way of reporting. I hope this isn't the end of journalism as we know it.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Rory Vaden (http://twitter.com/rory_vaden), author of the new book Procrastinate on Purpose (http://www.amazon.com/Procrastinate-Purpose-Permissions-Multiply-Your/dp/0399170626). If you're a busy person with lots of responsibilities (aren't we all?), then you need to pick up this book!

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

The brisket that I made for Christmas Eve took about 12 hours when all was said and done. As a barbecue judge (it's true!), I've learned that all the best barbecue takes a really long time. 

And although we're often better off now to be fast than be good, sometimes our customers don't want that. They want to self-serve educate and then make decisions later.

Gary Vaynerchuk said it best. He says that the problem with most marketers today is that they act like 19-year-old guys who want to close the deal on the first date. 

Instead of always trying to close the deal, make sure you give your customers a second option besides "buy." Give them a chance to do something else, like subscribe to your blog or newsletter. That way, when enough time goes by for them to trust and feel comfortable with your brand, they will indeed want to give you their money.

As it turns out, all the great things in life actually require you to go slow.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Gary Vaynerchuk (http://twitter.com/garyvee) for that great quote and all the work he does in digital marketing.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Recently, LinkedIn released their top 25 jobs of 2014. Number one was "Big Data Analyst", and many other technical and marketing jobs were included as well.

The number 5 most searched for professional skill on LinkedIn in 2014 was SEO and paid search. Despite the claims that "SEO is dead" and "content is king," helping people find and land on your website is still extremely important. 

Will you reconsider the importance of search in 2015? 

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Arnie Kuenn (http://twitter.com/arniek) of Vertical Measures, an SEO/SEM company out of Phoenix. I've worked with Arnie on various projects and books, and you should definitely check him out on social media, especially if you're placing more emphasis on search in the new year.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

In the UK, students are required to take a class on cyber security. Their idea is that since kids are using social media so pervasively, they should understand how their status updates and Instagram posts affect their privacy and their future. Of course, it begs the question: Should this class also be required here in the U.S. and across the world? 

In San Francisco, some educators are saying that, well, kids need to know how to swim, but we don't teach that in school so why should we teach social media? 

But if my mom, who has been a high school teacher for 30 years says, "Absolutely, we should be teaching social media in high school," then I agree. 

What do you think? 

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Kyle Lacy (https://twitter.com/kyleplacy), who is currently head of marketing at Salesforce Marketing Cloud, but is moving to OpenView Partners to lead their content in Boston. Check out Kyle and my "Baer Facts" videos (https://www.youtube.com/playlist?list=PLHYDWFM-nbDtRJa7o1QXzFETwx8vkFDeZ) and follow Kyle's insights in social media and content marketing.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

I have a personal story about this, which happened over Thanksgiving. I was going to a friend's farm to enjoy a deep fried turkey with some friends, when we realize we didn't have enough oil. 

We drove over to the grocery store, only to realize neither one of us had our wallets. We couldn't pay for the oil! 

Being the tech-type that I am, I went through every money app on my phone - Paypal, my banking app, Apple Pay, and others. I wasn't able to use any of them to pay for the oil at this grocery store.

Just when we thought we were out of luck, my friend made a novel suggestion:

"Why don't we just ask someone?"

Somewhat ashamed that I hadn't thought of this myself, we were able to convince someone to lend us the $15 to buy the oil with the promise that we would pay him back (more than double what he spent for his trouble). 

Instead of using the "Uber" for whatever app on your phone to get something done, why not just pick up the phone and call someone? Or ask a friend? Maybe the tech is more trouble than it's worth and

sometimes, we fall prey to technology to the detriment of ourselves.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Mike Stelzner (http://twitter.com/mike_stelzner), a fantastic social media marketer who runs Social Media Examiner (http://socialmediaexaminer.com) and the Social Media Marketing Podcast (https://itunes.apple.com/us/podcast/social-media-marketing-podcast/id549899114?mt=2). Follow Mike on social media if you aren't already!

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

In December, UPS is scheduled to deliver 580 million packages in the United States alone. But I've noticed that during the month of December with all of these deliveries, the UPS branding goes out the window. they're using Budget rental trucks, their friend's pickup, or some other mode of delivery, and they're looking haggard and worn. 

Does it really benefit the company when you have so many customers or so many Elmos or so many non-Starbucks employees working at the airport Starbucks? 

Sometimes, the zest for growth actually hurts your customer experience because you are cobbling together a delivery strategy without the proper resources. 

I'm not certain that customer service and branding can survive being that busy and that big. What do you think?

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Lauren Teague (https://twitter.com/laurentee), formerly of the PGA Tour, is now working as part of the Convince & Convert team along with some of her other projects. So excited to have Lauren on the team. Learn more about us here: http://www.convinceandconvert.com/about-us/

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

There was a recent Twitter controversy in Indianapolis surrounding the protestors that were arrested for blocking traffic on Sunday night, and the Indianapolis newspaper had contacted me to see what I thought about it. 

You can read more about the situation here (http://www.indystar.com/story/news/crime/2014/12/05/critics-condemn-impd-wecanbreathe-tweet/19941857/), but in general, I've noticed that in a lot of cases when Twitter goes bad, its' because of the hashtag. It could be a simple typo or misunderstanding, or it could be a larger case of misused newsjacking.

We're addicted to speed and brevity now, but Twitter is already a short form social network site. Hashtags are like a shortcut within a shortcut. We need to be conscious of this and be extremely careful about how and when we use hashtags to avoid these kinds of issues.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Mitch Joel (http://twitter.com/mitchjoel), a legendary digital marketing and one of the original marketing podcasters. His show, Six Pixels of Separation is worth checking out today - http://www.twistimage.com/tag/podcast

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

The problem they encounter is that the engineer or the artist or whoever holds the knowledge is not interested in writing a blog post or shooting a video for the company marketing efforts.

Instead of relying on them, worry about getting the content first, and worry about the format second.

Get the information out of the person's head however you can and then take that information to create content on your own. 

There's a company called Backbone Media that got people on the phone and interviewed them about 2015 trends. They then took those telephone interviews and created blog posts and videos out of them. This way, the people being interviewed didn't have to worry about writing anything or sending any tweets. All they had to do was get on the phone and talk for a couple minutes. 

Another example of this idea is what we do here with the Jay Today show. We create 8 pieces of content out of the Jay Today show, and I outlined our process on the Convince & Convert blog last week: http://www.convinceandconvert.com/content-marketing/how-to-make-8-pieces-of-content-from-1-piece-of-content/

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Amber Naslund (ambercadabra), co-author of The NOW Revolution, now works at Sysomos, and will be the co-host of a new podcast that we're launching called Content Pros. Stay tuned for the launch of that in January!

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

If you've ever tried to use airline miles to book a flight, then you know how difficult it can be. But what if you were able to use airline miles for something other than air travel? 

United Airlines is partnering with their terminal in Newark to offer a new program where customers can use their United miles to pay for food and beverages. This sounds like a brilliant idea given the amount of miles that people have, but never get to spend. 

Now, if they could tie this into Apple Pay, I'd be all over it! 

Is there something else besides actual flights that you'd use airline miles to pay for? Let me know in the comments.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Colin Haas (http://twitter.com/colinmhaas), who is the marketing manager for Paradox Creator, and is also one of the lead reviewers for MarketingPodcasts.com. Colin sent me these amazing cookies as a holiday gift, and they're some of the best food-related gifts I've ever had! Check out Carol's Cookies: http://www.carolscookies.com/

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

There's a company down in SoHo that is offering a deal to its customers: If you mention them on Twitter, they will give you dollars off of your purchase. Customers will get $1 for every 500 followers they have up to $20. 

The company makes gourmet onesies for adults. Just because someone has 10,000 followers and the person tweets about it, doesn't mean the person is influential about onesies or even cares about them. It also doesn't mean that anything will listen to the person who mentions the company just because they talked about them on social.

Quit worrying about audience and start worrying about creating the kind of experience that people actually want to create content about. Give them something they care about and they'll go ahead and create social media content on their own because they want to. 

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goest to Ted Rubin (twitter.com/tedrubin), the co-author of Return on Relationship (http://www.amazon.com/Return-Relationship-Kathryn-Rose/dp/1622958209). I can't wait to see Ted's face when he hears about what this company is doing! 

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Facebook recently announced that it is releasing a business tool that will allow companies and teams to communicate internally, share files, and exchange feedback. It will look like Facebook but will compete with Yammer and other internal communications tools. 

I would imagine that business professionals, and especially IT professionals, might feel dubious about giving Facebook even more of their personal information. Plus, there are already companies that are doing this, and doing a great job at it I might add. It's hard to know if this will catch on or if it will flop.

So, what do you think? Would YOU use Facebook for Business?

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Guy Kawasaki (https://twitter.com/guykawasaki), who is a brilliant social media marketer and Chief Evangelist at visual marketing tool, Canva. He and Peg Fitzpatrick are coming out with a new book called The Art of Social Media (http://www.amazon.com/The-Art-Social-Media-Power/dp/1591848075/ref=tmm_hrd_title_0) and they will also be guests on the Social Pros Podcast that airs this week. Check out SocialPros.com to listen tomorrow. 

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Amazon has introduced a new tool called Echo. It's basically Siri, but as a standalone device that's not connected to your phone. You can ask it for any information, like weather or sports scores, and you can also ask it for things like toilet paper and books. 

That's because it's connected to Amazon's e-commerce system, and I'd imagine more partnerships will be coming soon.

This is a very interesting and potentially scary development because it is taking our buying process from one click to zero clicks. Now, instead of going to the store or browsing online, all of our shopping can theoretically be done with our voice.

Commerce is ultimately the key to our hearts. Commerce is the killer app. And that's why Echo is going to change everything. Whoever controls commerce is going to control the household. 

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SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Chris Penn (http://twitter.com/cspenn), who is one of the smartest marketers in the business and, in my opinion, releases the best newsletter in the business every Sunday. Subscribe here: http://www.christopherspenn.com/newsletter/

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

I recently got an interesting question from an attendee at one of the events I was speaking at. I was asked, "What companies like ours are doing this kind of marketing?" 

If you always seek inspiration from others or need to see case studies to prove that something works, you're doing it wrong. Instead of being sure that something has worked in the past, why not try asking yourself, "What would our customers genuinely love?" What would make them excited about receiving your marketing materials?

If all you care about is averages, then you'll never be anything other than an average marketer.

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SPROUT SOCIAL SHOUT OUT

Mack Collier (http://twitter.com/mackcollier), someone who is decidedly not average. Mack is a thought leader and author of Think Like a Rock Star (http://www.amazon.com/Think-Like-Rock-Star-Strategies/dp/0071806091/), which teaches some great lessons about how to turn customers into fans.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

I'm coming to you from Orlando, FL, where the feeling of Disney World roams wild. And I noticed that one of the things Disney has implemented is a technology system that measures how many refills you get on the soda you bought. Using a microchip on the bottom of the cup and a video screen above that displays how many refills you have left.

This reminded me of a case study that I did for Youtility on Holiday World. At Holiday World, you get soda for free. It's true: You can free drink soda until you pass out at Holiday World.

There are a lot of differences between Holiday World and Disney World, of course, but how much do you think this fancy soda measurement cost to implement? And it is really helping their bottom line or their customers? 

Sometimes I wonder if we don't actually cause ourselves more harm than good. And maybe we could do without microchips in our soda cups.

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SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Andy Sernovitz (http://twitter.com/sernovitz), best-selling author of Word of Mouth Marketing (http://wordofmouthbook.com/) and an all-around great guy.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

People are freaking out because Google's growth rate has slowed. That's true, but let's be realistic – their growth rate is currently at 17%, which is still crazy. 

When you've reach ubiquity, growth WILL slow. That's just math. The same thing has happened to Facebook. And now that Facebook is starting to implement some of the services that Google offers, they will likely take a piece of Google's revenue. But Google's model is changing and not everyone is necessarily on board. At this point, this is an expectation problem on our end, not a company problem with Google.

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SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Bob Knorpp (http://twitter.com/bobknorpp). Bob is the host of the Beancast, one of the best podcasts out there. And if you love podcasts, check out my new podcast review site, MarketingPodcasts.com, and enter your email address to be alerted when we launch.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

After a recent event, I was approached by an attendee who runs his own dental practice. He told me about an amazing program that he runs at his office. Every Friday, he is given a call sheet of all the people who are coming in the following week and are new to the practice. He calls these patients over the weekend and asks them if they have any questions before they come in. 

This blows the minds of his new patients because doctors don't normally do this. And it builds immediate trust among the patients because they feel like this doctor is looking out for them and genuinely cares about their needs.

How can we do the same things in our businesses? I can guarantee that there are more things that we can do to build trust among our prospects before we ever sell to them. 

How are you building trust before the transaction?

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SPROUT SOCIAL SHOUT OUT

I recently had the chance to meet and interview Ron Howard, who is extremely humble and kind. I was a little surprised because of his massive success. But it got me thinking – why wouldn't he be? 

Similarly, I was told several times over the last couple of weeks from conference directors and events coordinators that they were impressed that I was so approachable. Yes, things are going pretty well in Jay Baer Land, but success doesn't give me the right to be a jerk. And being successful doesn't have to equal being inaccessible. 

Think about it: Just because you're doing well doesn't mean you should treat people any differently. People notice whether or not your approachable. And it's you're responsibility to make that decision.

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SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Ron Howard (http://twitter.com/realronhoward), an amazingly talented and successful guy who is still extremely kind, down to earth, and approachable. 

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Really, Delta? You couldn't just tell me that your costs are going up and that you need to change the structure of your program? Instead you had to come up with some story about how frequent flyers and non-frequent flyers can't be in the same tier? This is bad form, and I think Delta is losing a lot of trust from its loyal customers by doing this.

When you wrap up your information in a load of crap, your customers will trust you less, not more, so don't underestimate them. They're smarter than you think.

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SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Jess Ostroff (http://twitter.com/jessostroff), founder of Don't Panic Management (http://dontpanicmgmt.com) and Managing Editor of Convince & Convert (http://convinceandconvert.com). Jess helps with much of the Convince & Convert content as well as with many of our other friends out there in the marketing and PR world. 

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

I would even venture to say that visuals matter more than words. Because if you don't have a great visual, people aren't going to click through to read those words that are so important to you.

And it's not just any visual - it's high-quality visuals. Adding a stock photo to your content isn't going to be what gets your content read. It needs to be good-looking and compelling. If your featured images suck, it doesn't say much about you and your content.

Furthermore, your visuals must work on mobile, because more and more people are consuming and sharing content through those handheld tiny screens.

If you're not working to create better visuals to market yourself, it's time to start.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Jason Wiser (http://twitter.com/ontracktips). Jason creates video hangouts on his Google+ page to help small business owners grow with marketing and other expert tips, and he has recently set up 3-minute versions inspired by the Jay Today show. Check him out: https://plus.google.com/+JasonTWiser

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Yet businesses often try to do everything, even if it's not going to have a great outcome.

The most important word in business isn't yes - it's no. Have the courage to make the decision NOT to do something if it doesn't make your customers happy. 

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Jonathan Wichmann (http://twitter.com/jonathanwich), who was one of the first guests on the Social Pros Podcast (http://socialpros.com) when he worked at Maersk. Now, he is off on his own consulting B2B marketers throughout Europe. Give him a follow for great marketing advice, especially for B2B.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Why not ask your customers?

A few recent examples reminded me how valuable this is. From a restaurant offering a discount for providing feedback to an app that asked for testimonials in exchange for free prizes, these kinds of questions can provide you with invaluable information about your company. 

It's not your customers' responsibility provide you with their reviews. It's your responsibility to ask.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Heidi Cohen (http://twitter.com/heidicohen), a prolific writer and digital marketing professional who blogs at HeidiCohen.com. 

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

In some recent research, the Content Marketing Institute found that the number one thing that ineffective content marketers have in common is that they use website traffic as a key success metric. 

Instead of measuring views, consider actionable metrics like whether visitors tell their friends about you, make a purchase, or fill out a contact form. These deeper metrics are much more valuable when figuring out whether your content marketing has been successful.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Jon Loomer (http://twitter.com/jonloomer) best person out there for Facebook advertising. Check out his blog and his courses for more information (http://www.jonloomer.com/).

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

1) Marketing sideways: It's not always about your products and services. Sometimes, it's taking something that would be useful to your customers and giving it to them to offer additional value. This pine tree, for example, was provided to a friend by their real estate company to make their yard more beautiful.

2) Small business: In addition to a free pine tree, the real estate company offered $1,000 off the next real estate purchase. This is a great way to create loyal customers, especially for smaller businesses that can offer that personal touch. 

Speaking of real estate, my new ebook, Youtility for Real Estate, is now available for pre-order here: http://www.amazon.com/Youtility-Real-Estate-Professionals-Specialfrom-ebook/dp/B00MNNAOPS

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Adam Buchanan (http://twitter.com/adam_buchanan), who does social media for Cabela's, and this very pine tree was found in his yard!

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

And this same paradox of choice plagues businesses just as much as it plagues travelers. If you offer too many choices, people will get lost and give up. I see this most commonly on business websites, where multiple links, navigation bars, and color schemes take away from what exactly the company wants me to do on their site.

Remember only include options on your website that either drive a specific behavior or lead someone directly and consistently to your desired funnel. 

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Lee Odden (http://twitter.com/leeodden), who runs the TopRank Online Marketing Blog (http://www.toprankblog.com/) and consults on all things digital marketing and social media. 

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Hubspot recently announced their IPO, which raised a lot of questions among marketers and business people alike. 

Tom Webster, a fantastic research and analytics guy at Edison Research, wrote a blog post for Convince & Convert about the IPO that sparked a huge discussion (http://www.convinceandconvert.com/digital-marketing/is-inbound-marketing-actually-profitable-or-just-a-slogan/).

Brian Clark was one part of the discussion, and he brought up his opinion which was that at the end of the day, the product itself matters more than the marketing. 

Ultimately, marketing is dependent on the entire company. If your company's products or services aren't great, the marketing team won't be appreciated, even if they're doing great work. Likewise, great companies with great products have marketers that are often overappreciated and overrated because they make the team that is already good look great. 

At the end of the day, there is only so much marketers can do, and it's important to take a team approach to business and marketing for success.

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SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to the one and only Brian Clark (http://twitter.com/brianclark) who started Copyblogger way back in the day and is one of the original content marketing experts. Follow Brian now if you aren't already.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

A recent statistic showed that 80% of the average American's time online is spent on 15 websites or fewer.

It's likely the same scenario for the way Americans shop and watch TV - we choose our favorite 5-15 places or channels to spend our time.

This is extremely important for marketers because while you should focus some of your efforts on your own website content, you should focus more of them on the other websites and channels out there that your audience is already visiting such as Facebook, Youtube, Slideshare, and more. 

Think of your content marketing as a digital dandelion - your website is the stalk and the other networks and channels are the seeds. The magic of successful content marketing really lies in the seeds, because your website will never be one of the 15 websites that the average American spends most of their time.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to David Meerman Scott (http://twitter.com/dmscott) who is a prolific author and digital marketing leader. Follow him on social media and check out his new book, The New Rules of Selling, which has lots of great information on the confluence of digital marketing and the new form of salesmanship.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

We're all about finding new ways to be helpful to fans and customers instead of always trying to sell to them, and these two new examples of Youtility will knock your socks off.

During a recent trip to Arizona, Jay heard an awesome commercial on the radio about a car dealer who bought a band for one of its Facebook fan's wedding. The Valley Honda Dealers participate in what they call "Random Acts of Helpfulness," and this radio commercial showcased their helpful nature, not their car promotions. While we're not sure what the outcome was in terms of ROI, that is one helpful treat that this fan will never forget.

Another great example of Youtility is one that can actually save lives. A couple of college students developed a nail polish that people can use to help detect the presence of date-rape drugs in their drinks. Learn more: http://www.cbsnews.com/news/nail-polish-may-help-detect-date-rape-drugs/ 

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Greg Taylor (http://twitter.com/grtaylor2), an awesome WordPress developer who helped build the Convince & Convert site, our new MarketingPodcasts site, and he also runs his own daily video show, MarketingPress TV, which you can check out at http://marketingpress.com/category/wordpress-video/

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Facebook has released some new information that is important for marketers to note.

Now, if you post something on Facebook that people click on but then click right back to Facebook, that shows Facebook that the quality of that link or article isn't great, so Facebook will devalue it and not show it in the newsfeed. 

Google has been doing this for many years, and it's one of the ways they rank ads. Facebook has adopted this technology, which is great for all of us because it will help remove spam and those famous click-baiting articles.

The second thing that Facebook has done is that it is putting more emphasis on showing links instead of images.

What does this mean for you?

1. Be sure to build landing pages and share articles that are relevant and effective to your audience.

2. Make sure anything you're linking to has a good signature image and coherent description so that when you add a link to Facebook, it pulls in quality information.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Jason Falls (http://twitter.com/jasonfalls), founder of Social Media Explorer, is a pioneer in social media and has a big announcement coming soon, so follow him to find out. 

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

JD Power & Associates surveyed 1900 American consumers, and found that only 1% of consumers used social media when shopping for a new or used vehicle.

No kidding!

When would you ever use social media to buy a car? You wouldn't.

Social media is not a direct-response channel. It's about taking people who like you and making them love you. Remember that as you're developing your own strategy.

Tune in to meet Sharpie, Jay's daughter's new hedgehog, live and in the flesh!

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Robert Rose (http://twitter.com/robert_rose), lead strategist for the Content Marketing Institute and amazing digital marketing strategist, writer, and podcaster.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

As of last week, Slideshare has announced that all of its features, including the ones that were only available on a PRO account, are now free.

In addition to a customized background and the ability to embed video into your presentations, you may now set up lead capturing tools in your Slideshare presentations. 

This is especially useful for any business that is looking to generate more qualified leads, and you can implement the feature now absolutely free (http://Slideshare.net).

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Chris Sietsema, who works as a digital marketing strategist for Convince & Convert and also runs his own agency - Teach to Fish Digital. Chris is extremely knowledgable in all things digital marketing, but especially email. He writes a monthly newsletter called The Email Email, which is all about, you guessed it, email! Subscribe here: http://teachtofishdigital.com/emailemail/

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Jay has recently started using the LinkedIn Publishing platform to repurpose popular blog posts, and even transcriptions of the Jay Today show, to reach new audiences.

But a strange thing has happened since publishing - tons of new connection requests that Jay doesn't know are flooding into his inbox.

LinkedIn always seemed different than other networks in that it was about connecting with people that you know IRL, whereas Twitter and Google+ are more public "follow" networks where it's about making new connections. The great thing about LinkedIn has been that there is less noise and more great content from people we know.

But maybe we're using LinkedIn all wrong. What do you think?

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to DJ Waldow (http://twitter.com/djwaldow) who is starting a new email newsletter about rediscovering his passion while helping others do the same (http://socialbutterflyguy.com/).

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

If you haven't seen your friends douse themselves in ice to support ALS research yet, you're probably living under a rock. 

The ALS Ice Bucket challenge has raised over $13.3 million (compared to $1.7 million last year) and has over 260,000 new donors.

Why is the ice bucket challenge so effective? 2 reasons:

1) It plays on the power of video, which is much more visceral and experiential than text or photo could ever be.

2) It happened concurrently with the new Facebook update that now allows videos to autoplay in your news feed.

The other important reason this challenge has succeeded is that it wasn't ALS who asked people to dump ice on their heads, it's friends. And while we may not all have a personal connection to ALS, we do have personal connections to our colleagues and friends so we want to support the cause in their honor.

This is a lesson that all businesses, not just non-profits can learn from: Social media is about people, not logos, and it's the individual connectivity that makes campaigns successful.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out is a three-part challenge to Sally Hogshead (http://twitter.com/sallyhogshead), author of the new book, How the World Sees You (http://www.amazon.com/How-World-Sees-You-Fascination/dp/0062230697); Rory Vaden (http://twitter.com/rory_vaden), best-selling author of Take the Stairs (http://www.southwesternconsulting.com/takethestairsbook/); and Jess Ostroff (http://twitter.com/jessostroff), Managing Editor at Convince & Convert and Director of Calm at Don't Panic Management (http://dontpanicmgmt.com). 

You have 24 hours to complete the ice bucket challenge and/or donate $100 to ALS research!

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Many businesses these days spend hours in meeting rooms trying to figure out what the next big thing will be and how they can harness its power.

But being the first or the most original isn't as important as doing whatever you do with conviction, and doing it well.

Steve Jobs wasn't the first to come up with a smartphone or a tablet, but he flawlessly executed their release into the world.

We need to stop overvaluing originality and undervaluing execution. 

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Chris Moody (http://twitter.com/cnmoody) who works with Oracle and is a man-about-town in the Raleigh area of North Carolina. Follow Chris for marketing insights and some fun "that's what she said" references. 

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

During a recent trip to NYC, Jay visited two businesses that are thriving from innovation: Nike and Breather.

Nike is the better-known of the two, and they continue to create comfortable, fashionable, and innovative products that their audience wants. Breather is a lesser-known company that is providing quiet, comfortable spaces around the world for travelers like Jay and locals alike.

Both companies have one thing in common: They innovate from a point of strength, not desperation. When things are going poorly, that's the time to focus on making your current offerings better, not trying something new. When things are going well, however, that's the time to take your imagination to the next level. 

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Julien Smith (http://twitter.com/julien) who is the co-founder of Breather (http://breather.com). Julien also co-authored Trust Agents with Chris Brogan and is the author of The Flinch (http://www.amazon.com/The-Flinch-ebook/dp/B0062Q7S3S/), which helps us overcome our fears and find courage.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

This open-ended request for opinions allows their audience to share, candidly, exactly how they feel about anything the organization is doing - both good and bad. This creates the feeling of trust and kinship, which psychologically builds a lasting bond between the customers and the business. It's also why crowdsourcing works so well.

Try using the power of crowds to build your own business, and let us know how it works for you.  

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to David Meerman Scott (http://twitter.com/DMScott), a brilliant marketer whose new book Marketing to the Moon is not only a fascinating read, but is also visually stunning. Check it out: http://www.amazon.com/Marketing-Moon-Selling-Apollo-Program/dp/0262026961

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

This brings up an interesting question of consumer expectations when it comes to social media customer service. Are we reaching a tipping point where people have the same expectations of social media service as they do of phone calls? If so, companies need to be prepared with the resources and strategy to handle it. 

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Gary Vaynerchuk (http://twitter.com/garyvee) who, among the other amazing things he's done, has started a new series of daily videos that answer the #AskGaryVee questions that his fans often pose on Twitter. Check out Gary's channel: https://www.youtube.com/user/GaryVaynerchuk

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Gini Dietrich (http://twitter.com/ginidietrich), who heads the ship at Arment Dietrich and runs the popular Spin Sucks blog (http://spinsucks.com). Follow Gini for her insights on PR, crisis communications, reputation management, and digital marketing. Also, pick up a copy of her new book by the same name as her blog - http://www.amazon.com/Spin-Sucks-Communication-Reputation-Management/dp/078974886X/ 

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

The problem with social media metrics is that people think it's just about likes and fans. And that these numbers stand alone.

If you want to know what value social media is providing, you have to do the work. Insights always require effort, and it's important to remember that the goal is not to be good at social media, it's to be good at business as a result of social media. 

We have too many metrics, so it can be difficult to pull out the ones that matter. Consider using metrics like lead generation, sales, net promoter score, propensity to order, and other business metrics as opposed to new likes and retweets.

SPROUT SOCIAL SHOUT OUT

Speaking of social media metrics, today's Sprout Social shout out goes to Chuck Hemann, Executive Director of Analytics at GolinHarris and co-author of Digital Marketing Analytics which is a great book on social media measurement for business success (http://www.amazon.com/Digital-Marketing-Analytics-Consumer-Biz-Tech/dp/0789750309).

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Now, we are all constantly connected to our work and our time has become scarce. This creates a common issue that marketers struggle to overcome: My customers don't have time for me.

That may be true on the surface, but if you want to break through and steal some time or borrow some attention from your potential customers and client, you need to give them something that is hyper-relevant.

An example of this hyper-relevant messaging comes from a Guatemalan sneaker company, Meat Pack. By installing their mobile app, sneaker fans can get the best deals on hot new items. The app, which includes a GPS locator, has been successful in pulling customers away from competitors and generating buzz (http://www.thinkwithgoogle.com/campaigns/meat-pack-hijack.html). 

Today's Sprout Social shout out goes to Jeffrey K. Rohrs, fellow Social Pros Podcast host (http://socialpros.com) and a good friend. Jeff is a wonderful speaker and used the Meat Pack case study in a recent talk. He also is the author of Audience: Marketing in the Age of Subscribers, Fans, and Followers, which is a must-read for digital marketers (http://www.amazon.com/Audience-Marketing-Subscribers-Fans-Followers/dp/1118732731).

Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

Facebook isn't the only one adopting this trend. Giant superstores like Walmart and Target are seeing a decline in sales, while smaller boutique shops are growing. 

This is the future. People no longer want portals that include everything but are great at nothing, especially when they're using their mobile device as their primary connection to the internet. They want specialized services for their specific needs. 

Today's Sprout Social shout out goes to Andrew Davis (http://twitter.com/TPLDrew), author of Brandscaping (http://www.brandscapingbook.com/) and a fantastic speaker. If you ever have the chance to see him speak, do it!

Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

In today's episode, Jay explores why the NFL might be going through the same "last blockbuster" issue that Nintendo is for five main reasons:

1. Attending a game isn't as family-friendly or enjoyable as watching from home

2. The NFL is saturating us with too many games on TV

3. Their drug policy is ridiculous

4. Their concussion policy is insane

5. They lack a respectable discipline policy with players

Tune in to hear Jay's take on the specifics of these very real issues.

Today's Sprout Social shout out goes to Dennis Yu (https://twitter.com/dennisyu), a fantastic thinker on digital marketing and ROI. Dennis recently sent over a vat of Haribo gummy bears after a mention of them on Jay Today. Thank you, Dennis!

Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

The idea on its own isn't a terrible one, but after doing some digging, it turns out that it's not about making lines shorter, it's about getting people to sign up for the TSA Pre-Check program and pay what it takes to get there. That's not a technology issue for the masses to solve, that's an issue for a marketing person or team within the TSA to tackle. And it's extremely frustrating for someone who travels as much as Jay does.

The problems that the TSA are having with line length and the time it takes to get through security transcend any sort of crowdsourcing campaign the TSA could implement.

Today's Sprout Social shout out goes to Jason Miller (http://twitter.com/jasonmillerCA), who is the Senior Manager of Content and Social Media at LinkedIn and is also a rock n' roll photographer in his spare time. Jason is a great guy to follow for his insights on creative content.

Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

The reason for this is that technology is always changing, as are people's wants, needs, and desires. By wearing many hats and working on many different projects, there is a the element of research and experimentation that helps us understand which things will work best.

This is how Jay approaches business as well. While we may not always have the answer for clients and prospects on what WILL work, we do know HOW to do the work to get there. Knowledge is overrated. Research is underrated. 

Today's Sprout Social shout out goes to C.C. Chapman (https://twitter.com/cc_chapman), author, speaker, and consultant. If you're not following C.C., definitely check out his work and his photography: http://www.cc-chapman.com/

Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

While marketers have been using technology to build up an audience, study their needs, and reach them all at once, teens are using social media to have a conversation with a small number of people. For them, it's not about the audience, it's about the personal communication. The future of social media is all about using a phone book, not an auditorium.

Today's Sprout Social shout out goes to Robert Rose (http://twitter.com/robert_rose), who is the Chief Strategist at the Content Marketing Institute and a real thought leader in the content marketing space. 

Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

Weird Al has always been, well, weird, but the masses haven't caught on to what he's doing... until now.

So, what changed? Weird Al did three things right with the launch of this new album that we can all learn from:

1. He leveraged the power of video by releasing an accompanying music video with each song.

2. He hasn't strayed from his wild ways, which in this age of absurdity is extremely relevant.

3. He atomized his content by releasing one song per day, instead of releasing them all at once.

If you're a grammar nerd, you'll love this song called Word Crimes (parody of Blurred Lines): http://www.vevo.com/watch/weird-al-yankovic/word-crimes/USRV81400343

Today's Sprout Social shout out goes to Shep Hyken (http://twitter.com/hyken), who is the incoming president of the National Speakers Association (NSA) and a customer service expert. Read his blog and sign up for his newsletter here: http://www.hyken.com/blog/

Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

Jay is coming to you today from a hotel in Delaware, where he got stuck overnight due to a cancelled flight. Instead of panicking, Jay used his airline app to re-book the flight, his hotel app to find a nearby hotel, and his Uber app to get there. 

He was prepared for a crisis.

And there's no reason why your company shouldn't be prepared as well. Crises WILL happen whether you're prepared or not. If you don't have a crisis communications plan in place today, it's imperative to work on that immediately. Your future reputation (and customers) will thank you.

Today's Sprout Social shout out goes to Corey Perlman (http://twitter.com/coreyperlman), whose new book Social Media Overload is number one in social media on Amazon.com right now. Great work, Corey! You can learn more about the book, which Jay contributed a chapter to, at socialmediaoverload.com.

As a result, it's possible that less than 50% of your website visitors are landing on your homepage with they first come to your site, which means that every page on your site is a homepage.

Don't leave all the important information about your company on your homepage. Sprinkle it about your website, and make sure the most important information is on every page, especially the ones you are driving traffic to. 

Today's Sprout Social shout out goes to Scott Monty who recently left his position at Ford Motor Company to join SHIFT Communications as SVP of Strategy (http://www.shiftcomm.com/2014/07/big-news-scott-monty-joins-shift/). Congratulations Scott and team!

Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

This is a dangerous game for Google as it has the potential of making the service into a Myspace-esque trap of fake identities and inauthentic personalities. Does this switch mark the beginning of the end for Google Plus?

Today's Sprout Social shout out goes to Martin Shervington (http://twitter.com/martinsherv), who runs a company called Plus Your Business (http://www.plusyourbusiness.com/). Martin is a Google Plus expert (and a great guy!) who has helped Jay and many other businesses boost their strategies on G+.

Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

Changing the way we interact and respond to the people who are watching us gives us a chance to make a lifelong customer (or personal friend).

Today's Sprout Social shout out goes to Jessica Gioglio (http://twitter.com/savvybostonian), who is the social media lead at Dunkin' Brands. She is a contributor to Convince & Convert with her weekly Social Image of the Week column (http://www.convinceandconvert.com/author/jessica-gioglio/) and co-author of The Power of Visual Storytelling (http://www.amazon.com/gp/product/007182393X).

Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

This is truly amazing and goes to show that leaders understand the power that mobile has now and will have going forward.

It's important to remember that just because you have a following in one place, such as your blog or social media channels, doesn't mean you've got it made. People's tastes and needs change, and now is the time to start adopting other outlets, such as mobile and video, for your content. 

You can't keep the Zoolander "blue steel" look forever.

Speaking of mobile, today's Sprout Social shout out goes to Tim Hayden, one of the foremost mobile marketers in the United States. Pay attention to Tim and his predictions for the future of mobile by following him on Twitter (https://twitter.com/thetimhayden) and check out his new company - TTH Strategy (http://tthstrategy.com/).

Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

You may not plan your WOM feature; it's something might discover over time. But unless you have a talkable trigger for your product, service, or project, you're never going to be successful.

Today's Sprout Social shout out goes to Jason Keath, whose big social media event is happening right now in Orlando! Jason runs the blog at SocialFresh.com and also puts on a few intimate social media conferences. Follow Jason at https://twitter.com/jasonkeath

Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

Today's story comes from Joe Manausa, a real estate agent that Jay interviewed for Youtility for Real Estate (coming out this fall).  Joe is a real estate agent, but has offered a free ebook on how to sell your home on your own. 

It may seem counterintuitive at first, but showing people all the reasons NOT to hire you by providing free information is the perfect way to get them TO hire you. Get the ebook here: http://manausa.com/downloads/how-to-sell-a-home-on-your-own-2/

Today's Sprout Social shout out goes to Chris Brogan. Chris is the king of reinvention, always finding ways to step up his game and offer something useful to his audiences. His new book, The Freaks Shall Inherit the Earth, is available now: http://www.amazon.com/gp/product/B00H7JE3FK/

Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.

How do you get your boss to agree to go all in on content? 

My advice? Don't. 

It's easy to forget that the primary goal is not to be good at content marketing. The goal is to be good at business as a result of your content. Think about what you want your business goals to be and translate those into a language your boss can understand - dollars and cents, not clicks and conversion rates. 

Today's Sprout Social shout out goes to Tom Webster, also known as @webby2001, who works for Edison Research, writes his data-driven insights on BrandSavant.com, and occasionally contributes to Convince & Convert. Tom also co-hosts a podcast with previous Sprout Social shout out, Mark Schaefer. Tune in to The Marketing Companion here: https://itunes.apple.com/us/podcast/the-marketing-companion/id663933566?mt=2

Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.

The next age of smartphones will not only control your contacts, email, and media, they will also control your car, your house, your appliances... your entire life. 

If you're thinking of switching phones, now is the time to do it. Once you're locked in to a certain piece of hardware, switching will become extremely painful.

Today's Sprout Social shout out goes to Marcus Sheridan, also known as The Sales Lion, whose blog about pools and spas has reached over 320,000 visits per month. Marcus wrote about the amazing journey on his blog here: http://www.thesaleslion.com/seo-content-marketing-techniques/

Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.

Instead, your ultimate goal is to create a blog that is someone's favorite blog on the planet. Unless you're someone's favorite blogger, you'll never truly succeed.

Today's Sprout Social shout out goes to Rory Vaden -- one of the best speakers in the world. His latest book, Take the Stairs, is the perfect book if you're anything like me - always busy. It will change the way you think about your time and your priorities. Buy the book here: http://www.amazon.com/Take-Stairs-Steps-Achieving-Success/dp/0399537767/

Rory also hosts a podcast called Daily Discipline, where he interviews movers and shakers in the business world about their work. Listen to the podcast here: https://itunes.apple.com/us/podcast/daily-discipline-rory-vaden/id650895336?mt=2

Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.

This is extremely interesting because what you say about yourself matters. Are you really putting your best foot forward on your social media bios? Perhaps it's time to re-evaluate your persona online.

Today's Sprout Social shout out goes to Mark W. Schaefer, who recently published a fantastic Slideshare presentation called Engagement is Not a Social Media Strategy.

Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics company that Jay uses for much of his social media every day.

See you tomorrow!

And you can't always convince people to pay for your products and services - that's not the way modern business works. Instead, you have to give away everything you know. This requires both patience and courage to make sure you're doing things the right way.

Today's Sprout Social shout out goes out to Jeff Rohrs of ExactTarget and co-host of Social Pros. We're so proud of him because his book, Audience: Marketing in the Age of Subscribers, Fans, and Followers, was named one of the 25 books that marketers and CMOs are reading this year. 

Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics company that Jay uses for much of his social media every day.

Wrong. 

Jay Baer examines Twitter's design and functionality changes that are making it look more and more like Facebook and why that's not a great strategy for long-term success.

Today's Sprout Social shout out goes to a good friend, Sally Hogshead. Her new book, How the World Sees You takes an almost scary look at you personality, strengths, weakness, and how you can use all of them to your advantage. We encourage you to check it out today, you'll be glad you did.

Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.

See you tomorrow!

Today's Sprout Social shout out goes to John Jantsch, whose new book Duct Tape Selling will change the way you think about turning your audience into customers forever. 

Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.

See you tomorrow!