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SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

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*** FOLLOW CONVINCE & CONVERT

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*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Today's Sprout Social Shout Out goes to Kelly McDonald, a terrific author and speaker. Follow Kelly on Twitter at https://twitter.com/kellymcdonald.

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

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*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Today's Sprout Social Shout Out is to Brian Carter,  a friend of mine who has a great handle on social media advertising at the Brian Carter Group. Follow Brian at https://twitter.com/briancarter on Twitter. 

Subscribe on YouTube: https://www.youtube.com/jaybaer00

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Today's Sprout Social shout out goes to my friend and fellow video marketer Greg Taylor. Follow Greg on Twitter at https://twitter.com/grtaylor2.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

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*** FOLLOW CONVINCE & CONVERT

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https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to my friend and fellow video marketer Greg Taylor. Follow Greg on Twitter at https://twitter.com/grtaylor2.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

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Today's Sprout Social shout out goes to my friend Viveka von Rosen, one of the foremost LinkedIn experts in the world. Follow Viveka on Twitter at https://twitter.com/linkedinexpert.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

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*** FOLLOW CONVINCE & CONVERT

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https://www.facebook.com/ConvinceConvert

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*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

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https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

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*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

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Today's Sprout Social shout out goes to Jen Kane, a super smart social media speaker, author, and strategist who has written an excellent book on social media etiquette that you can pick up here:  http://candc.ly/1HXhp57

Follow Jen on Twitter: http://twitter.com/jenkaneco

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

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Today's Sprout Social shout out goes to Tim Hayden of Zignal Labs, who is also a wonderful sponsor of our brand new show, The Business of Story. Check it out at http://www.convinceandconvert.com/podcasts/shows/business-of-story-podcast/ and follow Tim on Twitter: http://twitter.com/thetimhayden

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Business of Story: http://www.convinceandconvert.com/podcasts/shows/business-of-story-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

*** FOLLOW JAY BAER: 

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https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

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*** FOLLOW CONVINCE & CONVERT

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Subscribe on YouTube: https://www.youtube.com/jaybaer00

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Today's Sprout Social shout out goes to Ian Cleary, a fantastic social media consultant and agency owner who specializes on marketing and social media tools. He and I are collaborating on a brand new show all about software and tools for business, coming soon! Follow Ian on Twitter: http://twitter.com/iancleary

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

***Did you like this video? Please take a moment to like, rate, comment on, or share it. Thanks!

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Today's Sprout Social shout out goes to Pam Slim, a terrific life coach, author, speaker, and overall great person. Follow Pam on Twitter: http://twitter.com/pamslim

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

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*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to Tamsen Webster, who helps speakers become better presenters. She's a brilliant person, a great speaker, and a friend. Follow Tamsen on Twitter: http://twitter.com/tamadear

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

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https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

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https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to Marcus Sheridan, a truly amazing thought leader. Follow Marcus on Twitter: http://twitter.com/thesaleslion.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to the brilliant Rohit Bhargava, author of Non-Obvious. Follow Rohit on Twitter: http://twitter.com/rohitbhargava.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

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https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to Mark Schaefer. Mark wrote a blog post about this topic, which you can read here: http://www.businessesgrow.com/2015/06/18/sticky-content-for-facebook/

Follow Mark on Twitter: http://twitter.com/markwschaefer

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to my friend Ann Handley, a fantastic author and Chief Content Officer at MarketingProfs. Follow Ann on Twitter at http://twitter.com/annhandley.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/

Today's two Sprout Social shout outs go to my friend Joseph Jaffe, author of Flip the Funnel, and the team at Social Business Hour. Follow Joseph on Twitter at http://twitter.com/jaffejuice and follow the Social Business Hour conversation at https://twitter.com/hashtag/SBizHour.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to my friend Jon Steiert, Social Media Manager at Pet360. Follow Jon on Twitter at http://twitter.com/jwsteiert.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to my friend Tom Webster, who'll be contributing the Foreword to my upcoming book, Hug Your Haters. Follow Tom on Twitter at http://twitter.com/webby2001.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to all our servicemen and women being honored this Memorial Day.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to Roadtrip Nation, who just hit the New York Times Best Seller List with their book, Roadmap. Follow Roadtrip Nation on Twitter at http://twitter.com/roadtripnation.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to Kruno Stifter, a photo retoucher with some amazing online courses and resources on retouching in Photoshop. Follow Kruno on Twitter at http://twitter.com/krunostifter.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to Kim Garst, an amazing social media thought leader you should absolutely be following. Follow her on Twitter at http://twitter.com/kimgarst.

SHOW SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. 

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Get my new Definitive newsletter: http://www.convinceandconvert.com/newsletter/

WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

Today's Sprout Social shout out goes to Josh Bernoff. You should absolutely be following him in social media and read his blog as well: http://withoutbullshit.com/

Follow him on Twitter at http://twitter.com/jbernoff

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Find More Jay: 

http://www.convinceandconvert.com/

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

Get the new Definitive: http://www.convinceandconvert.com/newsletter/

WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

Today's Sprout Social shout out goes to Adam Buchanan, a former Convince & Convert client who is now the head of social media at Experticity. Follow him at http://twitter.com/adam_buchanan

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

Get the new Definitive: http://www.convinceandconvert.com/newsletter/

WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

Today's Sprout Social shout out goes to Andy Crestodina, who is a smart content marketer based out of Chicago. Andy is recovering from some health problems, so please give him your well wishes and follow Andy at @crestodina.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

Subscribe on YouTube: https://www.youtube.com/jaybaer00

Subscribe to my Newsletter: http://www.convinceandconvert.com/newsletter/

Today's Sprout Social shout out goes to Jeff Bullas, a fantastic social media marketer all the way from Australia. Follow him on Twitter at http://twitter.com/jeffbullas.

JAY TODAY SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. 

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.

*** FOLLOW JAY BAER: 

http://jaybaer.com/

https://twitter.com/jaybaer

https://www.facebook.com/jaybaer

https://www.linkedin.com/in/jasonbaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

http://www.slideshare.net/jaybaer

*** FOLLOW CONVINCE & CONVERT

http://www.convinceandconvert.com

https://twitter.com/convince

https://www.facebook.com/ConvinceConvert

https://www.linkedin.com/company/convince-&-convert

http://www.slideshare.net/convinceandconvert

*** OUR PODCASTS

Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/

Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/

Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/

MarketingPodcasts.com: http://marektingpodcasts.com/

Get the new Definitive: http://www.convinceandconvert.com/newsletter/

WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

Today's Sprout Social shout out goes to CC Chapman, who is a fantastic author, blogger, and photographer and an overall great guy. Make sure you're following CC on social media at http://twitter.com/cc_chapman

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

Get the new Definitive: http://www.convinceandconvert.com/newsletter/

WATCH MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

Today's Sprout Social shout out goes to Tim Hayden, who is now VP of Marketing at Zignal Labs and is doing some really innovative stuff with real-time marketing. Follow Tim at http://twitter.com/thetimhayden

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

Can I count on you to be with me? 

Get Definitive: http://www.convinceandconvert.com/newsletter/

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Julien Smith, founder of Breather, which is an amazing rent-by-the-hour office solution for people who want to work, play, or nap while they're on the go. Breather just launched in Boston, so check out http://breather.com and follow Julien at http://twitter.com/julien

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

How often do you use Twitter for customer service as opposed to Facebook? 

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Sean McGinnis, who is a really smart guy and the head of all things digital at Sears. Follow Sean at http://twitter.com/seanmcginnis

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Mitch Joel, a thought leader and prolific author and speaker who published a great post about the mobile future. Follow Mitch at http://twitter.com/mitchjoel

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Frank Eliason, who is a genius about how customers can interact with businesses and vice versa in this modern age. Follow Frank at http://twitter.com/frankeliason and pick up his book on Amazon: http://www.amazon.com/At-Your-Service-Customers-Techniques/dp/1118217225/

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Jason Miller who is the marketing director at LinkedIn and author of Welcome to the Funnel (http://www.welcometothefunnel.com/). Follow him at https://twitter.com/jasonmillerca

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Steve Woodruff, owner of Clarity Therapy and a really great guy. Check out his site at http://www.stevewoodruff.com/get-clarity/ and follow him at https://twitter.com/swoodruff

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Shep Hyken, a terrific author and speaker about the customer service industry. Follow Shep at http://twitter.com/hyken

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Dorie Clark, a fantastic speaker and author of the new book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It. Follow Dorie Clark at http://twitter.com/dorieclark

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Chuck Hemann, a social media and digital marketing analyst. Follow Chuck at http://twitter.com/chuckhemann

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes out to Jason Falls, who is a great friend and marketer at Elasticity. Follow Jason on Twitter at http://twitter.com/jasonfalls

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Sandy Carter, who is head of the IBM social business team. Follow her at http://twitter.com/sandy_carter

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Check out the first ever search engine for marketing podcasts: 

http://marketingpodcasts.com

Find More Jay: 

https://www.facebook.com/jaybaer

https://twitter.com/jaybaer

https://plus.google.com/u/1/+JayBaer

http://instagram.com/jaybaer

https://www.linkedin.com/in/jasonbaer

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Mike Corak, VP of Strategy at Ethology, a wonderful digital and content marketing agency. Follow him on Twitter: https://twitter.com/mikecorak

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Michael Port, who has a new book coming out this fall, so keep an eye out. Follow him on Twitter: https://twitter.com/michaelport

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Joe Chernov, VP of Content at Hubspot and a good friend. Follow him on Twitter: https://twitter.com/jchernov

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

We just bought a new car for my daughter who is officially legal to drive in Indiana, and my experience with the salesman was exceptional. Why? Because he was genuinely excited about the car that I was buying and knew more about it than anyone else. 

On the other end of the spectrum, I overheard a woman on a phone call who was telling the person on the other line that the reason she left one job and went to a new one was because the one job offered more vacation days.

If all you care about is the number of vacation days you get and if your work always feels like work, you're not in the right job.

Here's my advice if you're an employer or manager: 

Go talk to the people on your team and tell them, "We're going to double the amount of vacation days this year."

The people who are super excited about that are the ones that shouldn't be working at your company.

There are a lot of people out there who say you should follow your passion and find a job that you love. This isn't realistic for everyone because they have circumstances keeping them in a certain job for the money or the benefits. But that's not their fault; it's the employer's fault.

What you need to do as an employer is hire for passion and train for skills, not the other way around.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Peter Shankman (http://twitter.com/petershankman), who has a new book called Zombie Loyalists that helps you learn how to turn your customers into raving, crazy fans. Check it out and follow him in social media (http://www.zombieloyalists.com/). 

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

I was in New York City having lunch with a friend, and while the restaurant is generally good, the service was terrible. I couldn't even get a water refill. This experience reminded me of my thesis:

When service is bad, the economy is good. 

This is because when the economy is good, the people who end up taking service jobs fall down the ladder of expertise. While it might be frustrating to get bad service, this might actually bode well for our economy. What do you think?

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out is for Laura Hall (http://twitter.com/laurahall), a super bright public relations professional in New York. Follow her on social media. 

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

My wife gave me a brand new laptop bag for Christmas (for the first time ever, I told her exactly what I wanted). I had heard about the bag from my friend Rohit Bhargava, who recommended it in a private Facebook group that I'm a part of. The bag is not sold in the United States, so I gave my wife the link. 

As a result, the bag company will never know that I heard about it from social media. Instead, they'll see it as direct traffic or potentially organic traffic from Google. 

This is an important reminder for marketers. Just because you can't always see the impact of social media doesn't mean it doesn't exist. This is why brands are using surveys more and more to figure out what social media's true value is. How are you measuring the value of social in your marketing? 

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Rohit Bhargava, a fantastic speaker and author of several books, including Likeonomics (which is a great read for every marketer). 

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Last week, I saw an article from People.com about Elon Musk, who is the founder of Tesla and SpaceX. It turned out Elon is divorcing his wife (again).

The interesting thing about this article was not the content, but the last sentence, which said that Elon Musk did not immediately tweet out a comment about the divorce.

Are people's tweets really what journalism is all about now? Are journalists unable to pick up the phone to get a statement about their reports or are they only going to use public tweets as facts? 

I get it. It's tough to be a journalist these days and budgets are tight. But if you're still a working journalist, you need to hold yourself to a higher standard of reporting. Monitoring the Twitterverse is not journalism, and it's a lazy way of reporting. I hope this isn't the end of journalism as we know it.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Rory Vaden (http://twitter.com/rory_vaden), author of the new book Procrastinate on Purpose (http://www.amazon.com/Procrastinate-Purpose-Permissions-Multiply-Your/dp/0399170626). If you're a busy person with lots of responsibilities (aren't we all?), then you need to pick up this book!

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

The brisket that I made for Christmas Eve took about 12 hours when all was said and done. As a barbecue judge (it's true!), I've learned that all the best barbecue takes a really long time. 

And although we're often better off now to be fast than be good, sometimes our customers don't want that. They want to self-serve educate and then make decisions later.

Gary Vaynerchuk said it best. He says that the problem with most marketers today is that they act like 19-year-old guys who want to close the deal on the first date. 

Instead of always trying to close the deal, make sure you give your customers a second option besides "buy." Give them a chance to do something else, like subscribe to your blog or newsletter. That way, when enough time goes by for them to trust and feel comfortable with your brand, they will indeed want to give you their money.

As it turns out, all the great things in life actually require you to go slow.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Gary Vaynerchuk (http://twitter.com/garyvee) for that great quote and all the work he does in digital marketing.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Recently, LinkedIn released their top 25 jobs of 2014. Number one was "Big Data Analyst", and many other technical and marketing jobs were included as well.

The number 5 most searched for professional skill on LinkedIn in 2014 was SEO and paid search. Despite the claims that "SEO is dead" and "content is king," helping people find and land on your website is still extremely important. 

Will you reconsider the importance of search in 2015? 

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Arnie Kuenn (http://twitter.com/arniek) of Vertical Measures, an SEO/SEM company out of Phoenix. I've worked with Arnie on various projects and books, and you should definitely check him out on social media, especially if you're placing more emphasis on search in the new year.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

In the UK, students are required to take a class on cyber security. Their idea is that since kids are using social media so pervasively, they should understand how their status updates and Instagram posts affect their privacy and their future. Of course, it begs the question: Should this class also be required here in the U.S. and across the world? 

In San Francisco, some educators are saying that, well, kids need to know how to swim, but we don't teach that in school so why should we teach social media? 

But if my mom, who has been a high school teacher for 30 years says, "Absolutely, we should be teaching social media in high school," then I agree. 

What do you think? 

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Kyle Lacy (https://twitter.com/kyleplacy), who is currently head of marketing at Salesforce Marketing Cloud, but is moving to OpenView Partners to lead their content in Boston. Check out Kyle and my "Baer Facts" videos (https://www.youtube.com/playlist?list=PLHYDWFM-nbDtRJa7o1QXzFETwx8vkFDeZ) and follow Kyle's insights in social media and content marketing.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

I have a personal story about this, which happened over Thanksgiving. I was going to a friend's farm to enjoy a deep fried turkey with some friends, when we realize we didn't have enough oil. 

We drove over to the grocery store, only to realize neither one of us had our wallets. We couldn't pay for the oil! 

Being the tech-type that I am, I went through every money app on my phone - Paypal, my banking app, Apple Pay, and others. I wasn't able to use any of them to pay for the oil at this grocery store.

Just when we thought we were out of luck, my friend made a novel suggestion:

"Why don't we just ask someone?"

Somewhat ashamed that I hadn't thought of this myself, we were able to convince someone to lend us the $15 to buy the oil with the promise that we would pay him back (more than double what he spent for his trouble). 

Instead of using the "Uber" for whatever app on your phone to get something done, why not just pick up the phone and call someone? Or ask a friend? Maybe the tech is more trouble than it's worth and

sometimes, we fall prey to technology to the detriment of ourselves.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Mike Stelzner (http://twitter.com/mike_stelzner), a fantastic social media marketer who runs Social Media Examiner (http://socialmediaexaminer.com) and the Social Media Marketing Podcast (https://itunes.apple.com/us/podcast/social-media-marketing-podcast/id549899114?mt=2). Follow Mike on social media if you aren't already!

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

In December, UPS is scheduled to deliver 580 million packages in the United States alone. But I've noticed that during the month of December with all of these deliveries, the UPS branding goes out the window. they're using Budget rental trucks, their friend's pickup, or some other mode of delivery, and they're looking haggard and worn. 

Does it really benefit the company when you have so many customers or so many Elmos or so many non-Starbucks employees working at the airport Starbucks? 

Sometimes, the zest for growth actually hurts your customer experience because you are cobbling together a delivery strategy without the proper resources. 

I'm not certain that customer service and branding can survive being that busy and that big. What do you think?

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Lauren Teague (https://twitter.com/laurentee), formerly of the PGA Tour, is now working as part of the Convince & Convert team along with some of her other projects. So excited to have Lauren on the team. Learn more about us here: http://www.convinceandconvert.com/about-us/

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

There was a recent Twitter controversy in Indianapolis surrounding the protestors that were arrested for blocking traffic on Sunday night, and the Indianapolis newspaper had contacted me to see what I thought about it. 

You can read more about the situation here (http://www.indystar.com/story/news/crime/2014/12/05/critics-condemn-impd-wecanbreathe-tweet/19941857/), but in general, I've noticed that in a lot of cases when Twitter goes bad, its' because of the hashtag. It could be a simple typo or misunderstanding, or it could be a larger case of misused newsjacking.

We're addicted to speed and brevity now, but Twitter is already a short form social network site. Hashtags are like a shortcut within a shortcut. We need to be conscious of this and be extremely careful about how and when we use hashtags to avoid these kinds of issues.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Mitch Joel (http://twitter.com/mitchjoel), a legendary digital marketing and one of the original marketing podcasters. His show, Six Pixels of Separation is worth checking out today - http://www.twistimage.com/tag/podcast

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

The problem they encounter is that the engineer or the artist or whoever holds the knowledge is not interested in writing a blog post or shooting a video for the company marketing efforts.

Instead of relying on them, worry about getting the content first, and worry about the format second.

Get the information out of the person's head however you can and then take that information to create content on your own. 

There's a company called Backbone Media that got people on the phone and interviewed them about 2015 trends. They then took those telephone interviews and created blog posts and videos out of them. This way, the people being interviewed didn't have to worry about writing anything or sending any tweets. All they had to do was get on the phone and talk for a couple minutes. 

Another example of this idea is what we do here with the Jay Today show. We create 8 pieces of content out of the Jay Today show, and I outlined our process on the Convince & Convert blog last week: http://www.convinceandconvert.com/content-marketing/how-to-make-8-pieces-of-content-from-1-piece-of-content/

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Amber Naslund (ambercadabra), co-author of The NOW Revolution, now works at Sysomos, and will be the co-host of a new podcast that we're launching called Content Pros. Stay tuned for the launch of that in January!

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

If you've ever tried to use airline miles to book a flight, then you know how difficult it can be. But what if you were able to use airline miles for something other than air travel? 

United Airlines is partnering with their terminal in Newark to offer a new program where customers can use their United miles to pay for food and beverages. This sounds like a brilliant idea given the amount of miles that people have, but never get to spend. 

Now, if they could tie this into Apple Pay, I'd be all over it! 

Is there something else besides actual flights that you'd use airline miles to pay for? Let me know in the comments.

SUBSCRIBE: https://www.youtube.com/jaybaer00

SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Colin Haas (http://twitter.com/colinmhaas), who is the marketing manager for Paradox Creator, and is also one of the lead reviewers for MarketingPodcasts.com. Colin sent me these amazing cookies as a holiday gift, and they're some of the best food-related gifts I've ever had! Check out Carol's Cookies: http://www.carolscookies.com/

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

There's a company down in SoHo that is offering a deal to its customers: If you mention them on Twitter, they will give you dollars off of your purchase. Customers will get $1 for every 500 followers they have up to $20. 

The company makes gourmet onesies for adults. Just because someone has 10,000 followers and the person tweets about it, doesn't mean the person is influential about onesies or even cares about them. It also doesn't mean that anything will listen to the person who mentions the company just because they talked about them on social.

Quit worrying about audience and start worrying about creating the kind of experience that people actually want to create content about. Give them something they care about and they'll go ahead and create social media content on their own because they want to. 

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SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goest to Ted Rubin (twitter.com/tedrubin), the co-author of Return on Relationship (http://www.amazon.com/Return-Relationship-Kathryn-Rose/dp/1622958209). I can't wait to see Ted's face when he hears about what this company is doing! 

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Facebook recently announced that it is releasing a business tool that will allow companies and teams to communicate internally, share files, and exchange feedback. It will look like Facebook but will compete with Yammer and other internal communications tools. 

I would imagine that business professionals, and especially IT professionals, might feel dubious about giving Facebook even more of their personal information. Plus, there are already companies that are doing this, and doing a great job at it I might add. It's hard to know if this will catch on or if it will flop.

So, what do you think? Would YOU use Facebook for Business?

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SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Guy Kawasaki (https://twitter.com/guykawasaki), who is a brilliant social media marketer and Chief Evangelist at visual marketing tool, Canva. He and Peg Fitzpatrick are coming out with a new book called The Art of Social Media (http://www.amazon.com/The-Art-Social-Media-Power/dp/1591848075/ref=tmm_hrd_title_0) and they will also be guests on the Social Pros Podcast that airs this week. Check out SocialPros.com to listen tomorrow. 

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

Amazon has introduced a new tool called Echo. It's basically Siri, but as a standalone device that's not connected to your phone. You can ask it for any information, like weather or sports scores, and you can also ask it for things like toilet paper and books. 

That's because it's connected to Amazon's e-commerce system, and I'd imagine more partnerships will be coming soon.

This is a very interesting and potentially scary development because it is taking our buying process from one click to zero clicks. Now, instead of going to the store or browsing online, all of our shopping can theoretically be done with our voice.

Commerce is ultimately the key to our hearts. Commerce is the killer app. And that's why Echo is going to change everything. Whoever controls commerce is going to control the household. 

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SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Chris Penn (http://twitter.com/cspenn), who is one of the smartest marketers in the business and, in my opinion, releases the best newsletter in the business every Sunday. Subscribe here: http://www.christopherspenn.com/newsletter/

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

I recently got an interesting question from an attendee at one of the events I was speaking at. I was asked, "What companies like ours are doing this kind of marketing?" 

If you always seek inspiration from others or need to see case studies to prove that something works, you're doing it wrong. Instead of being sure that something has worked in the past, why not try asking yourself, "What would our customers genuinely love?" What would make them excited about receiving your marketing materials?

If all you care about is averages, then you'll never be anything other than an average marketer.

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Mack Collier (http://twitter.com/mackcollier), someone who is decidedly not average. Mack is a thought leader and author of Think Like a Rock Star (http://www.amazon.com/Think-Like-Rock-Star-Strategies/dp/0071806091/), which teaches some great lessons about how to turn customers into fans.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

I'm coming to you from Orlando, FL, where the feeling of Disney World roams wild. And I noticed that one of the things Disney has implemented is a technology system that measures how many refills you get on the soda you bought. Using a microchip on the bottom of the cup and a video screen above that displays how many refills you have left.

This reminded me of a case study that I did for Youtility on Holiday World. At Holiday World, you get soda for free. It's true: You can free drink soda until you pass out at Holiday World.

There are a lot of differences between Holiday World and Disney World, of course, but how much do you think this fancy soda measurement cost to implement? And it is really helping their bottom line or their customers? 

Sometimes I wonder if we don't actually cause ourselves more harm than good. And maybe we could do without microchips in our soda cups.

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SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Andy Sernovitz (http://twitter.com/sernovitz), best-selling author of Word of Mouth Marketing (http://wordofmouthbook.com/) and an all-around great guy.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

People are freaking out because Google's growth rate has slowed. That's true, but let's be realistic – their growth rate is currently at 17%, which is still crazy. 

When you've reach ubiquity, growth WILL slow. That's just math. The same thing has happened to Facebook. And now that Facebook is starting to implement some of the services that Google offers, they will likely take a piece of Google's revenue. But Google's model is changing and not everyone is necessarily on board. At this point, this is an expectation problem on our end, not a company problem with Google.

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SPROUT SOCIAL SHOUT OUT

Today's Sprout Social shout out goes to Bob Knorpp (http://twitter.com/bobknorpp). Bob is the host of the Beancast, one of the best podcasts out there. And if you love podcasts, check out my new podcast review site, MarketingPodcasts.com, and enter your email address to be alerted when we launch.

OUR SPONSORS

Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. 

Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.

ABOUT JAY TODAY

Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.

After a recent event, I was approached by an attendee who runs his own dental practice. He told me about an amazing program that he runs at his office. Every Friday, he is given a call sheet of all the people who are coming in the following week and are new to the practice. He calls these patients over the weekend and asks them if they have any questions before they come in. 

This blows the minds of his new patients because doctors don't normally do this. And it builds immediate trust among the patients because they feel like this doctor is looking out for them and genuinely cares about their needs.

How can we do the same things in our businesses? I can guarantee that there are more things that we can do to build trust among our prospects before we ever sell to them. 

How are you building trust before the transaction?

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