The post Apple back to its roots, getting closer to the Think Different feeling that made them so special many years ago. appeared first on Jelmer's Blog.

Great video on how Google sets goals and makes sure the company is aligned.

The post How Google sets goals: OKRs appeared first on Jelmer's Blog.

How do different marketing channels affect customer purchase decisions?

Marketing channels (such as email, display ads, paid search ads, social, and direct visits to your website) influence the customer at different points in the path to purchase. Check the insights from Google.

The post The Customer Journey to Online Purchase appeared first on Jelmer's Blog.

The post 2012 SaaS Conversions Benchmark appeared first on Jelmer's Blog.

The post Enchant, Simplify, Amaze: Android’s Design Principles appeared first on Jelmer's Blog.

Great report by Google on cross-platform (or cross-channel, multi-channel, omni-channel) consumer behavior: The New Multi-screen World.

The post The New Multi-screen World appeared first on Jelmer's Blog.

The post Culture Code: Creating A Lovable Company appeared first on Jelmer's Blog.

“I heard about Forecast, but I couldn’t find it in the App Store. How do I get it?”

“You don’t get it from the App Store: just go to http://forecast.io/ on your phone, and you’ll be given instructions on how to download it.”

“Wow, this is great! I didn’t know you could get apps outside the App Store!”

We’ve had conversations like this dozens of times since launching Forecast. They usually comes from people who have an iPhone but aren’t particularly tech savvy, and I’m fairly certain none of them will ever know that Forecast is actually a web app. To them, it’s just an app you install from the web.

And they’re right: if it looks and feels like an app, and lives on your home screen, it’s an App. With a capital “A.”

Continue reading: It’s not a web app. It’s an app you install from the web.

The post It’s not a web app. It’s an app you install from the web appeared first on Jelmer's Blog.

Great post by Josh Duncan on being the best of both worlds:

You are trying to compete in two markets simultaneously by finding benefits that overlap between the groups. Why win in one market when you can have two with a single product?

This is where theory often gets run over by practice. What sounds like a reasonable idea in a PowerPoint pitch deck turns into a complete mess of a product. Instead of a winning combination you are stuck with a product that doesn’t compete in either markets.

You are too expensive, complicated, slow, or all of the above compared to the new entrants. You have too many features, require too much training, and look outdated.

Source: Avoiding the “best of both worlds” mindset.

The post Avoiding the “best of both worlds” mindset appeared first on Jelmer's Blog.

Great article by Braden Kowitz: “Why you should move that button 3px to the left”:

Customers judge online credibility by evaluating visual design, copywriting, and interactions. If trust matters to your business, then design details should matter too. Check out the academic literature on the topic of interface design and trust, or look into Stanford’s Web Crediblity Project.

Mint, Square, and Simple have all done a fantastic job of getting design details right, and earning customer trust. They all began as unproven products, yet customers trusted them to store financial details, process payments, and safeguard accounts.

Source: https://medium.com/design-startups/c012e5ad32f7

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