Ben Folds, I folded

jenjjuan — Sun, 04 Sep 2016 19:36:56 +0000

This is one of those designs that took me forever to get to, but when I finally got there, I loved it. The initial design process was long, arduous and lacking direction. I convinced my client into a design that she didn’t like because time was running out. I was feeling bad about it, and I too, started to hate the initial design. So I came to terms with the fact that I had to completely switch direction at the last minute. Sometimes putting this sort of pressure on yourself produces the best work, and in this case, I think it did. Forcing myself to start with a clean slate, and really listening to my client’s needs made me a better designer, and ultimately made the event a true success.

I attended this magical concert. My design received the best endorsement when Ben Folds came out on stage (wearing my t-shirt design) and he said, “I don’t usually wear my own swag, but…”

Project components:

Poster
Postcard mailer
Website promotion graphic
Facebook and social media graphics
Digital ad
Printed ad
Event program
VIP passes
T-shirt

View full project

Jennifer Juan

Ben Folds, I folded

Project components: