Jennifer Lancaster | Writer and Editor https://jenniferlancaster.com.au/ Resources for the Indie Author Thu, 23 Apr 2026 23:29:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://jenniferlancaster.com.au/wp-content/uploads/2022/01/Jennifer-Lancaster-02-e1657080338749.jpg Jennifer Lancaster | Writer and Editor https://jenniferlancaster.com.au/ 32 32 Why use IngramSpark Print on Demand? https://jenniferlancaster.com.au/self-publishing/why-use-ingramspark/ https://jenniferlancaster.com.au/self-publishing/why-use-ingramspark/#comments Thu, 16 Apr 2026 03:44:44 +0000 http://jenniferlancaster.com.au/?p=794 The post Why use IngramSpark Print on Demand? appeared first on Jennifer Lancaster | Writer and Editor.

]]> https://jenniferlancaster.com.au/self-publishing/why-use-ingramspark/feed/ 1 Going Beyond the Book, with Indie Movies https://jenniferlancaster.com.au/marketing-and-copywriting/going-beyond-the-book-with-indie-movies/ https://jenniferlancaster.com.au/marketing-and-copywriting/going-beyond-the-book-with-indie-movies/#respond Fri, 03 Apr 2026 23:00:12 +0000 https://jenniferlancaster.com.au/?p=32027 Creatorwood is a platform that turns books, scripts, and any written story into movies with AI. The ‘Movie Machine’ integrates with the top AI video, image, audio, and storytelling models to help transform your writing into immersive worlds, incredible characters, and gripping films with significantly less time and cost. In this article, I summarise how...

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]]> https://jenniferlancaster.com.au/marketing-and-copywriting/going-beyond-the-book-with-indie-movies/feed/ 0 I Was Paying for a Whole Promotion Platform Just to Use the Beta Reader Feature https://jenniferlancaster.com.au/book-writing/i-was-paying-for-a-whole-promotion-platform-just-to-use-the-beta-reader-feature/ https://jenniferlancaster.com.au/book-writing/i-was-paying-for-a-whole-promotion-platform-just-to-use-the-beta-reader-feature/#respond Thu, 12 Mar 2026 07:44:03 +0000 https://jenniferlancaster.com.au/?p=32014 That frustration led to Shimerith.   Today’s article is brought to you by an indie fiction author – I hope you enjoy it. I’m Emma, an indie author since 2019 with six novels and one novella published. For years I’ve relied on a newsletter promotion platform that also includes a beta reader function. Even though...

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]]> https://jenniferlancaster.com.au/book-writing/i-was-paying-for-a-whole-promotion-platform-just-to-use-the-beta-reader-feature/feed/ 0 Meet Zali Steggall – From Champion Skiier to Climate Campaigner https://jenniferlancaster.com.au/mini-biography/meet-zali-steggall-from-champion-skiier-to-climate-campaigner/ https://jenniferlancaster.com.au/mini-biography/meet-zali-steggall-from-champion-skiier-to-climate-campaigner/#respond Sun, 22 Feb 2026 09:27:37 +0000 https://jenniferlancaster.com.au/?p=31953 [Mini Biography: Zali Steggall] Today I want to write about someone I briefly encountered in about 1998, who springs to mind due to the Winter Olympics and current political “can’t get anywhere with Climate bills” catastrophe. Zali Steggall OAM is a member of Australian parliament who has successfully navigated two vastly different high-pressure careers: first...

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]]> https://jenniferlancaster.com.au/mini-biography/meet-zali-steggall-from-champion-skiier-to-climate-campaigner/feed/ 0 Why Your Manuscript Stays Stuck in Draft Mode https://jenniferlancaster.com.au/book-writing/why-your-manuscript-stays-stuck-in-draft-mode/ https://jenniferlancaster.com.au/book-writing/why-your-manuscript-stays-stuck-in-draft-mode/#respond Thu, 29 Jan 2026 05:04:47 +0000 https://jenniferlancaster.com.au/?p=31919 The post Why Your Manuscript Stays Stuck in Draft Mode appeared first on Jennifer Lancaster | Writer and Editor.

]]> https://jenniferlancaster.com.au/book-writing/why-your-manuscript-stays-stuck-in-draft-mode/feed/ 0 Adding Other Income Streams to Your Book Royalties https://jenniferlancaster.com.au/home-based-business/adding-other-income-streams-to-your-book-royalties/ https://jenniferlancaster.com.au/home-based-business/adding-other-income-streams-to-your-book-royalties/#respond Tue, 23 Dec 2025 22:00:35 +0000 https://jenniferlancaster.com.au/?p=31889 The post Adding Other Income Streams to Your Book Royalties appeared first on Jennifer Lancaster | Writer and Editor.

]]> https://jenniferlancaster.com.au/home-based-business/adding-other-income-streams-to-your-book-royalties/feed/ 0 Brilliance in Writing and the Actor-Observer Bias https://jenniferlancaster.com.au/book-writing/brilliance-in-writing-and-the-actor-observer-bias/ https://jenniferlancaster.com.au/book-writing/brilliance-in-writing-and-the-actor-observer-bias/#respond Fri, 28 Nov 2025 02:30:42 +0000 https://jenniferlancaster.com.au/?p=31833 Do you ever think to yourself: my writing is just so-so, it’s not like ….(famous writer you admire)…. they’re brilliant? Welcome to the critical path of being a novice. Novice writers often judge their own writing very differently from how they judge other people’s work. This happens because of a psychological pattern called the Actor–Observer...

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]]> https://jenniferlancaster.com.au/book-writing/brilliance-in-writing-and-the-actor-observer-bias/feed/ 0 Your Clever Writing is Costing You Readers https://jenniferlancaster.com.au/book-writing/your-clever-writing-is-costing-you-readers/ https://jenniferlancaster.com.au/book-writing/your-clever-writing-is-costing-you-readers/#respond Mon, 10 Nov 2025 17:30:29 +0000 https://jenniferlancaster.com.au/?p=31803 Why Clever Writing Fails When I’m editing someone’s work and a sentence tries too hard, I spot it immediately. It’s about 10 words too long. Or it contains words like “synergistic” or “dynamic”: words that perform rather than communicate. The sentence loses power. Worse, it confuses readers. Here’s what most writers miss: authenticity creates authority,...

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]]> https://jenniferlancaster.com.au/book-writing/your-clever-writing-is-costing-you-readers/feed/ 0 Digital Marketers can be Catastrophic for Business https://jenniferlancaster.com.au/home-based-business/digital-marketers-can-be-catastrophic-for-business/ https://jenniferlancaster.com.au/home-based-business/digital-marketers-can-be-catastrophic-for-business/#respond Tue, 04 Nov 2025 01:00:52 +0000 https://jenniferlancaster.com.au/?p=31686 I was reading ‘Inside Small Business’ on Sunday 🤓 and it said, “One in three small business owners who outsourced marketing ended up in a dispute with their provider.” Even more worrying, “Only three in ten small business owners are sticking with a digital marketer for more than a year.” (70% change, in other words)...

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]]> https://jenniferlancaster.com.au/home-based-business/digital-marketers-can-be-catastrophic-for-business/feed/ 0 Where to Start with Marketing & Media Planning for How-To or Self-Growth Books https://jenniferlancaster.com.au/marketing-and-copywriting/where-to-start-with-marketing-media-planning-for-how-to-or-self-growth-books/ https://jenniferlancaster.com.au/marketing-and-copywriting/where-to-start-with-marketing-media-planning-for-how-to-or-self-growth-books/#respond Sat, 01 Nov 2025 06:17:55 +0000 https://jenniferlancaster.com.au/?p=31784 We all start with marketing somewhere, and I was a floundering beginner for many years. My first attempt: digital printing to self-publish a book in 1996. Called The Total Image Manual, I sold it through flyers to business boxes and a very expensive print ad. Zero cachet. Thankfully, things have gotten less risky in the...

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