Adios…See you at JerryJonesDirect.com!

Jerry
the business anarchist

It’s a member’s-only website, by invite or by requesting membership.

If you request membership, you’re put on a waiting list.

This is one of the most basic forms of positioning. Kind of like an exclusive, 100+ year old country club.

How can you use this idea in your practice? IS there room for you to offer, even in this economy, an upscale, concierge-type practice?

I think no matter what economy, there’s room for such a thing and always people willing to spend money on such a thing.

They’re right. Sort of.

Here’s what I mean: Competition is far more fierce. Not just amongst dentists to capture the attention of a new or prospective patient, but competition from all angles for every available discretionary dollar. The dollar a dentist is going after to offer Mary Sue a full-mouth rehab is the same dollar the local Mercedes dealer is hoping to get, the same dollar the theatre company is hoping to see, the same dollar Mary Sue is also thinking about spending on a post-divorce boot lift, too. It’s the same dollar Mary Sue might spend on a lavish, fun-filled week or month in Europe, touring the Italian countryside.

Who’s going to win the battle for Mary Sue’s dollar?

The guy/gal/company who’s positioned themselves as THE way for Mary Sue to invest her money for the biggest return. Yes, I’m talking about ROI, return-on-investment.

Check back shortly for Part II. (Best way to get notified is to join the RSS feed available here).

You can see what they’re saying about me (I even accuse Sir Richard Branson of being insane, among other shenanigans. No, really, I admire that in Knights!) by clicking on this link, here.

I hope there’s something of value in this article!

Click on the link (“proof”) above, and you can see the article the local paper carried for the SofTouch Dental practice here in Salem.

Here’s the actual release I used to get the freeeeeee press.

SofTouch Dental Press Release

You can download it as a Word document and use it yourself.

If you’re not currently a ClearPath Society member, you can learn more here. By joining, you get my How to Get FREE Press System, at NO charge (it’s all new and beefed up, even better than before, and when it’s released again later this year, will sell for $199).

I love to hear your success stories, so post ‘em in the comments section!