{Today’s article is a guest post by Laree’ Griffith from Ambient Muse Productions. Laree’ is a good friend of mine and does an awesome job helping me out with my own social media marketing. I can completely relate to what she’s talking about here, and often find myself wasting time in this very way. Laree’s tips can help all of us to break that cycle and get more done.}

You set your alarm and get up about the same time the cat is finally going to sleep.

You’re excited and pumped!

Ready to get to work on that project, blog post, screenplay, or whatever it is.

You open up a nice clean word document.

It’s so exciting, so full of possibility.

You punch in a cute little headline, maybe a sentence or two.

Sigh…take a sip of coffee and gaze at that cute little headline and decide…

It sucks…all within 5 minutes of your awakening.

There’s still hope, all is not lost yet.

You click on your Google browser with the intention of “researching” a few things before you begin again.

The computer is kind of slow, so you pop open Facebook and Twitter, you’ll quicklycheck the one that loads first.

Everyone knows Facebook and Twitter load faster than Google. At least that’s how it works on your computer … right?

YES, Facebook has loaded and so has Twitter, Google can wait it isn’t going anywhere!

Oh look…Sally posted a new blog for the second time this week…interesting.It’s on the exact same topic you’re writing and researching about this morning!

You click on it…Read it…You are in complete awe of Sally and the 50 comments she has already.

Then you notice a slight twinge of …possible…jealousy?

You go back to your Google “research” window, gulp instead of sip your coffee.

And set your fingers on the keyboard, combat style.

No one is ever going to call you a copy cat or a Sally wanna be…no sir and no way!

Hey…you might as well check Twitter first, you may be awhile researching something Sally hasn’t already written about on that precious blog of 10,000 subscribers.

Isn’t it amazing, all the interesting articles and projects that your Twitter peeps areaccomplishing, you’re really happy for them aren’t you?

You’re so happy and impressed by all your Tweet Peeps that you start re-tweeting. Looking at their website, and reading other spectacular content on their blogs.

You’re a great multi-tasker and so out of the corner of one eye you secretly admire all the awesome gizmos and gadgets on their websites.

But it was worth it because you’re so inspired by Tweet Peeps now…right?

You’re finally ready to get to work on your own project this morning.

Shit…it’s noon already?

Your coffee is long gone, you best make a fresh pot before opening up that Google “research” window you accidently closed a long time ago.

You sit back down with your fresh cup of coffee.

It’s a great cup of coffee… you must tweet about it! Let everyone know just how yummy it is!

Suddenly the yummy cup of coffee turns into the greatest conversation starter ever.

Your Twitter stream is cooking now, the coffee is a hit…so much that you decide it’stime to post the news on your FB status, while you’re still feeling it…

“This is one yummy cup of coffee! It’s the little things in life that matter.”

Now everyone knows you’re awake.

You must be available because you just posted about drinking yummy coffee and little things that matter.

You see a new set of red message notifications on your FB page … just before you were able to click back to the Google “research” window.

Whew! You almost missed them.

Now you’re hungry, really hungry. The yummy coffee, looking at Sally’s perfect post on your topic, the excitement of all your Tweet Peeps projects, re-tweets and reading in cyberspace have left you a little anxious, resistant and on the edge of self loathing .

Sound familiar…maybe a little too much?

Here’s a simple solution…

Commit to the vision you were so damn excited about getting up for in the first place.

Save your “research” & “fact-finding” for the final part of your creative session.

Do a complete brain dump of what’s already in your head and doesn’t require a trip to cyber land.

If you don’t know the name of a city or the watcha ma call it- simply give it a temporary name and keep going.

If you’re really disciplined-go ahead and set a timer for 30 minutes before you start your project and Google to your heart’s delight.

Are you are someone that has learned to unplug and get your work done? Share some of your tips in the comment section below.

Image credit: Mediocre2010

About the Author

Laree’ Griffith is based in Hollywood, CA her business Ambient Muse Productions focuses on Project Administration and Social Media consulting for creative arts and entertainment, helping artists create and complete projects while building a supportive fan base.

Your website can be an amazing, powerful tool for marketing your business and attracting your ideal clients. It needs to be set up properly, though, and if you aren’t sure what you’re doing it can be easy to make mistakes that cost you money, time and energy.

It doesn’t have to be this way, though. All you need is some knowledge to help you avoid those mistakes and get off on the right foot, so your website can be the money-making machine it is meant to be.

Here are 5 of the most common mistakes that I see entrepreneurs making, with some tips on how YOU can avoid them.

Mistake #1: Leaving YOU out of the website

People want to buy from people. They want that personal connection with someone who understands and cares about them. YOUR customers and potential customers want that from YOU.

Yet too many people put up a website that is just about their company. There’s a company name, logo, and lots of info about the company – but no mention of WHO is behind the company. Whenever I come across a website like this, I click away to find someone who has more of that personal connection. I want to do business with a real person, not just a company. And I’m not the only one.

This mistake can be simple and easy to fix. Put your picture up on your website, with your name and an About page that is written in the first person (using I, me, etc).

If you are the primary person that customers are interacting with and connecting with, then I recommend that you put your picture and name right in your website header, so it can be seen on every page and makes it super clear WHO is behind the business.

Mistake #2: Too much clutter and confusion

There seems to be a belief out there that we need to give website visitors a lot of options, so that if they aren’t interested in the first or second option, there are a myriad of other things that they can do. In website terms, this might look like a home page that has an email signup box, links to blog articles, buttons or links to purchase products, an invitation to join you on social media… and the list can go on and on with a clutter of badges, buttons, links, invitations and stuff to read.

The problem with this is that it gives your website visitors too many options, and will leave them feeling overwhelmed and not sure where to start. As a result, they will likely click away and never come back. And they certainly won’t take the action that you want them to take!

To solve this, narrow their options and focus each page of your website on ONE action that you want them to take. On your homepage, this might be getting them to sign up with their email address to get a free download or contacting you for a free call. On your product page, it might be to purchase your product, or request more info.

Once you’ve determined what that one most important action is that you want them to take, then make sure that anything else on the page leads them to that action instead of distracting them from it.

Mistake #3: Not building an email list

Your email list is possibly THE most important asset your business has. If you even have one! The most important job your website has is to help you build that list.

Here’s the thing, people online need to come in contact with you at least SEVEN times before they will buy from you! If you have no way to follow up with them, then they won’t have a chance to get to know, like and trust you – and be ready to buy from you.

Most visitors to your website will click away, never to return, if you don’t get their contact info so you can follow up.

The best way to get people to sign up for your email list is to offer them a free gift in exchange for their email address. This could be a free report, video series, audio workshop, coupon discount, strategy session, or anything else that makes sense for your business AND gives your ideal clients something they want.

Your goal with this free gift is to give them a taste of what you have to offer, and to lead them into taking the next step with you, whether that’s signing up for a program, purchasing a product, or whatever else you want them to do.

Mistake #4: Settling for something you don’t LOVE

The look and feel of your website is very important. It is the first image that potential customers will see of you and your business online, and you want it to be an accurate reflection of who you are and what you have to offer.

Far too often, women entrepreneurs settle for a website that they don’t really love. And if you don’t love it, guess what? That is going to come across to your website visitors and they’ll pick up on that lack of confidence.

If you’re stuck with a design that you don’t LOVE, then get some help with this piece! Find a designer who gets you and your business, and who can create a design that reflects your expertise, uniqueness and gifts in a way that will make your heart sing and attract your ideal clients.

Mistake #5: No strategy or clear plan for your website

Perhaps the biggest mistake that entrepreneurs make with their website is simply not having a clear plan or strategy for it. They throw something up there and expect to get visitors and buyers, but they don’t make a plan for HOW they are going to get those buyers – they just expect them to come and want to buy.

As with any other results or success you want, you need to have a clear plan or strategy to get there! You need to be very clear on WHAT results you want from your website, and what you’re going to do to get those results.

For example, let’s say that you want your website to help you grow your email list, and you want 100 new subscribers each month through your site. If you don’t plan it out, you might end up putting up a form on your site that says something like, “Subscribe for Updates” or “Sign up for our Newsletter”, and that form may even get lost amongst all the other “stuff” you have on your site. The result will be very few signups, nowhere near that 100 people that you want each month!

Instead, you need a clear plan to help you purposely and consciously achieve your goal. In the example of 100 new subscribers each month, your plan might be something like this: 1) create an irresistible free gift that my ideal clients will love, 2) make this gift and signup prominent on my homepage so it’s the first thing (and maybe even the ONLY thing) visitors see when they come to my site, 3) use Facebook Ads or other forms of advertising to send traffic to my free gift, 4) promote my free gift regularly on Facebook and Twitter, 5) hold free teleclasses and other events and promote my free gift… and so on.

Now that you’re focused and have a clear plan, can you see how much more likely you’ll be to actually get those 100 signups per month, or any other results you want?

Which (if any) of these mistakes have you been making with your website? And what action are you going to take today to start turning your website into the money-making machine that you want it to be?

I’ve been talking a lot about how to be irresistible online, to attract your ideal customers and make more money. But the fact is that most of us really don’t feel very irresistible, and it can feel like a big stretch to imagine ourselves actually being irresistible to potential customers.

If you don’t feel irresistible inside and out, then it’s going to be difficult to figure out how to be irresistible online. Because even your online presence and marketing has to start with YOU. And if you’re not feeling it, the people who come in contact with you are going to pick up on that.

Imagine for a moment that you were irresistible. Close your eyes and picture what that would look like. How would you act? How would you look? How would other people respond to you, and how would you respond to them?

Now think about how you will feel when you are irresistible. What does your body feel like? What emotions do you feel? Do you feel strong and powerful? Or maybe you feel relaxed and sensual? Describe and feel those emotions right now as you imagine you being irresistible.

Doesn’t that feel GOOD? Wouldn’t you like to feel that way all the time?

Because I know that this inner irresistibility is such an important piece and will affect your online presence BIG TIME, I want to help you to fall in love with YOU and to begin to feel irresistible, inside and out!

My friend, Kimberly Riggins from The Art of Eating Chocolate Naked, has launched her new program, Release Your Inner Vixen, and she is going to teach us how to use the power of pleasure to create the life of your dreams. I’m so excited about this program and will be participating in it myself.

I’m also going to GIFT one ticket to Release Your Inner Vixen to one lucky lady here on the blog.

Release Your Inner Vixen In Just 4 Weeks & Use the Power of Pleasure to Create the Life of Your Dreams

Here’s what you can expect to learn from this class:

• The awareness that it is your birthright to experience a pleasurable life.
• To know who your inner vixen is, what she desires, and to give her what she wants every time.
• How to make friends with your inner critical bitch (the negative voice inside your head), learning tools to tame her and move past her stinging effects.
• Why femininity is essential for your inner vixen to thrive and what being feminine looks like for you.
• How to establish a deep connection to your body.
• One exercise that will cause you to totally fall in love with your own naked ass.
• A self-care routine you can accomplish each and every day without much effort.
• The ability to unleash your sensual side on a whim.
• How to create more powerful and loving relationships with yourself and others.
• What it takes to have a titillating, sizzling sex life.
• And much much more…

The first class is on January 25th, and you can find out more details about Release Your Inner Vixen here.

Here’s how you can enter to win a spot in this amazing program:

Step 1: Leave a comment below and answer this question – What do you feel is the ONE thing keeping you from feeling irresistible inside and out? (Note: When leaving your comment below, be sure to use the best email address to reach you at if you are the winner. Your email address will not be published with your comment and will only be viewable by me on the backend of the blog.)

Step 2: Share this blog post and contest on Facebook or Twitter using the buttons below or at the top of the post, or email it personally to a friend who you think would benefit from participating in Release Your Inner Vixen.

That’s it!

I will draw the name of the lucky winner on Tuesday, January 24th.

Are YOU ready to be irresistible?

If you know you want to feel irresistible inside and out, if you are ready to release YOUR inner vixen, then don’t wait any longer. NOW is your time and you CAN be irresistible and feel fabulous and confident.

One of the most important steps to actually making money with your website is to build an email list. You can get all the traffic to your website that you want, but most of them will click away and never come back. You need some way to be able to follow up with them and give them a chance to get to know, like and trust you.

Remember, people need to come in contact with you on average 7 times before they will be ready to buy from you! This means that just that one visit to your website probably isn’t going to sell them. You need to get their email address so you can keep in touch and top of mind.

If convincing website visitors to give you their email address seems like a lot of work, or if you have no idea how to even do it, then let me de-mystify this whole email list building thing for you…

Here’s how to start building your email list

You know who your ideal client is, and you know what they want or need, what their pain, frustration or desire is that brought them to you in the first place. And you know what you have that can help them to achieve the results they want.

Now you need to create something that you can GIVE them right on your website that will help to move them closer to getting those results they want.

Think of it as giving them a taste of how you can help them. And doing it in a way that they can act on it and get some results right now, even before they purchase anything from you!

For example, if you are a health coach, you might give them a free report that gives them the top 5 ways to boost their health starting right now. These could be 5 quick and easy things that they can start doing to develop new healthy habits and support their body. And it is something they can start doing NOW and start to see some results with.

If you are a marketing consultant, you might give them a free video series about the top 5 things they can do right now to market their business and get some more customers and money coming in. Again, make it something that is quick and easy for them to act on, and that they will be able to start to see results with right away.

Help them get results even before they actually buy something!

Your goal is to give them that taste, and to leave them wanting MORE. You want your free gift to lead them to the next step, which would be working with you, purchasing your product or program, or whatever it is that you can offer them to take it to the next level.

Now you’ve given that website visitor a VERY compelling reason to give you their email address! If your free gift is directly related to the problem or frustration that brought them to your site in the first place, they’ll be quick to sign up and give you their contact info so that they can start getting those results right away.

And now that you have their email address, you can follow up. You can send them a welcome email to introduce yourself and find out more about them. You can offer them something special to take it further. You can send them more valuable tips, articles and other resources on a regular basis to keep you top of mind and to demonstrate your expertise.

Now you’re building a business asset

As you build your email list, you’ll be building a valuable asset for your business that will keep making you money over and over again. Those people on your list are people who have raised their hand and said, Yes! I am interested in what you have to say and how you can help me!

And THOSE are the people who will be most likely to actually BUY what you have to offer, once they have a chance to get to know, like and trust you.

Are you building an email list of people who are interested in what you have to offer? If you’re not, what step are you going to take to get started today?

Do you want to Be Irresistible Online? Whether you need a brand new website, or need some help turning your current website into a money-making machine, I can help! Go here to apply for a complimentary Be Irresistible Online strategy session and I’ll help you figure out your next step to make your online presence sing!

Image: OregonDOT

Does your website have a gorgeous, professional design that makes your heart sing and catches the attention of your ideal client?

The design or overall look and feel of your website is the first thing people will see of you and your business. Make it count.

Your design needs to be professional and represent you as an expert in your field. It also needs to make your heart sing and make you feel confident and excited about getting you and your business out there.

Don’t cheap out on this part. It is vital that you portray an image that ATTRACTS your ideal clients to you. You only have one chance to make a first impression, so don’t shy away from investing some money to hire a designer who can help you create the perfect image for you and your business.

Once you have a gorgeous, professional image that you love and that attracts your ideal clients, then make sure you put that image on EVERYTHING. Your website, Facebook page, Twitter profile, business cards, brochures, email newsletter, ebooks and anything else you are doing online or offline to market your business should all be branded with that beautiful visual representation of you and your business.

When your marketing all has the same look & feel to it, it makes it easy for people to recognize you and to start to feel familiar with you and your brand.

It also makes YOU look uber professional and like someone who would be awesome to work with or buy from.

And who doesn’t want that?

Your Turn: Ready to Be Irresistible Online?

Here are three steps that you can take to find your irresistible design for your website and make it consistent across everything you do. Choose ONE of these steps to work on this week, then leave me a comment below and let me know which one you’re focusing on.

1. Start being aware of the designs you come across online and which ones you feel drawn to. Keep a list of your favorites, with the URL and a note on what you liked about it. When it’s time to revamp your design, you’ll have inspiration right at your fingertips!

2. Spend some time imagining how you want people to FEEL when they come to your website. And how YOU want to FEEL about how you look online. Imagine that your website is exactly what you’ve always dreamed it could be, it looks amazing and constantly attracts ideal clients and fans to you. How will you FEEL once you have that?

3. Start an inventory of all of your online and offline marketing – websites, blogs, social media profiles, newsletters, brochures, business cards, email signature. List anything that allows you to share your message with anyone. Your goal is to have each and every one of these marked with your brand in some way. As you get each one branded, you can check it off on the list – but keep the entire list handy and up-to-date so when it’s time to re-brand or re-evaluate, you know where everything is.

Your website is possibly the most important piece of marketing that you will ever have for your business.

It’s more than just an online brochure, a blog or an essay on who you and your business are.

In fact, your website should be making you cold, hard CASH. It should be like your virtual cash register, bringing in sales and money for your business.

What’s that you say? Your website doesn’t do that for you?

It’s time to change that!

This is part 1 of 5 in the Turn Your Website into a Money-Making Machine series. Today we’re going to look at how to set up your website properly so it can really work for you to make more money.

Setup Your Website Platform so that You have 100% Ownership & Control

You need to have 100% control over your website and the content you put on it. This means you will need to pay for hosting for your website (BlueHost is my fave at just over $100/year – this is my affiliate link).

Do not try and run a business website on Blogger, WordPress.com, TypePad, or any other free solution. These options do not give you full control and ownership of your site, and they can end up being far more expensive than “FREE”.

Avoid Flash and other Super “Fancy” Effects

Another no-no is Flash. Sure, it was great for a while, but it’s over now. People find it annoying and it is not Google-friendly at all. You need something that will give your website the best chance of being found and read.

Remember, less is more. Simple is often better when it comes to your website. If you have a bunch of flashy, fancy widgets and gadgets, it will slow things down for your visitors and make them more likely to click away.

I recommend a self-hosted WordPress platform (WordPress.org NOT .com), that makes it easy for you to update your own site, is super Google-friendly, and a very robust and expandable platform.

You can download WordPress at WordPress.org and upload it to your hosting account with an FTP program, or many hosting packages come with a quick-install setup of WordPress (one of the things I looove about BlueHost) that makes it super easy to install it from your cpanel or hosting account.

A WordPress.org platform gives you a blog that’s built right into your website, it can be very easily customized to match your brand (hire an expert to do this for you), and there is a vast variety of options to extend and expand the site to include whatever you may need, from e-commerce to fancy video & audio functionality.

Get a Professional Domain & Email Address

And please make certain that you have your own domain name (ex: www.yourbusiness.com) and a professional email address (ex: you@yourbusiness.com).

Your domain name should be catchy and easy to remember. It can be your name, your business name, or something else that is relevant to your business.

Your email address should be at your main domain (ex: you@yourbusiness.com) and you can set up several if you have different people on your team, or just want to separate different types of incoming emails.

If you’ve been using a free email address like @gmail.com or @telus.net, then stop right now and get your own, professional email address. Just this step alone will go a long way toward helping you appear as the expert you are.

Making sure your website is set up properly from the start will ensure that it will be around to work for you for years to come. It will also give you the best platform to grow your business and get more cash coming in.

Watch for part 2 next week, where we’ll cover the next step in turning your website into a Money-Making Machine!

Not sure how to go about setting up your website? Want someone to just do it FOR you? My “Bonus Branding Bundle” Extravaganza special offer is on right now and is hands-down THE best way to get started.

Sign up for a FREE phone call with me to discuss your options and your strategy for moving forward into a gorgeous online presence that makes you money.

{I met Bobby at a Rotary meeting a few weeks ago, then saw him again at a holiday party recently. I thoroughly enjoyed chatting with him about transformation, and particularly the role that women are and will play in this world wide shift we are seeing. His perspective, and especially this poem, really touched me and I wanted to share it here with you.}

Who Am I in this world so vast?
Who Am I in this world so vast?

I carry you in my womb for nine months
I am the mother of the bravest Warriors
I am the one who gives birth to the Buddha’s and
mother Teresa’s of this world
I am the Nourisher, the Provider, the Caregiver
to all the souls of this world
I am the Mother, the Sister, the Daughter,
and the Wife
I am the feminine part of the God
I am the feminine part of the God

I give so much to this world
Yet,
What is my Identity in this world?
What is my identity in this world?

I take name of the family that I am born in
I learn to cook, clean and provide,
carrying forward the beliefs
from my mother to serve men
for they are my saviors from other men
In return I need to stay in bounds

Than I marry a man,
and take the new name of this family
My years of beliefs are tampered with,
a new house, new beliefs and new ways of life
I change in no time to make the household happy
I learn to forget my ways, and follow the
new customs, rituals and traditions

When do I get the chance to be free?
In fear I live, choking myself
Always thinking that someone will understand me
one day, one day
I am know as the daughter of my Dad,
the wife of a husband, the mother, the sister and
so on
When will I be called by my own name?
when do I get to define myself for what I stand for?

I need an identity, my freedom and a name,
not live this life in fear of rising to be Someone
Financial freedom and independence all I ask for,
so I can decide for me,
and not just be a womb to this world

I will always give you love that you crave,
but, I need to feed my soul and expand
What’s wrong with me living my dreams too
I also have a soul,
the only difference is
mine is more feminine than masculine

I just ask for a chance to live life fully
Taste freedom, fly on my own two wings
Don’t be afraid that I will not return home,
for I love you and will always come to you
I am love and you are my soft nest of comfort
I will always need you
Feel secure in my love
Let me define me, have an identity and be with you

In fear, I don’t tie the knot at times or start relationships
I am afraid to lose my identity, my dreams and myself
I love my freedom
I love my freedom
I ask for a chance to be more than a womb,
But, I do dream of you and to be with you in your arms too

Copyright @2011 Bobby Bansal

About the Author: Bobby Bansal is a Speaker, Author, Poet and healer, who inspires and motivates others to explore fresh ways of viewing life and their limitless potential. Bobby believes that his purpose of life is to heal, inspire and show a path of love to the world. His goal is to share his journey of enlightenment, happiness and bliss with others.

After numerous personal struggles and while learning to walk the journey of self-discovery and taking risk for a more fulfilling path, writing became a way for Bobby to heal and share his insights so that others might find their own way to truth and blissful happiness. His first book titled, “Bouquet of Life” illuminates his realizations that spring forth like a fountain of love, offering and teaching readers that all answers can be found within us.

You can connect with Bobby through his website or on Facebook, and don’t forget to leave him a comment below!

{I’ve been in this dark space for a couple of weeks. I sat down to write about it yesterday and this is what came out. It’s one of my pep talks to myself, but it’s also for YOU.}

Sometimes life takes an unexpected turn. And you’re not quite sure WHAT is going on, you just know something feels different. You’re not feeling the same excitement or anticipation. You’re struggling to do the same things you were doing so easily just a few short days ago.

You can’t wake up as early as you used to and your days feel drab, despite the sunshine outside your window.

And you can’t go back. There is no switch to flip to put you back to the way things were last week. Or yesterday.

The only option is to move forward. To continue onward toward what you want. To trust that something will shift, realign, adjust to flow around this unexpected turn.

It feels a bit like walking in the dark. You don’t know how to focus, or how to move forward on goals and projects that were once so dear to you. Everything feels like it’s fallen by the wayside, and you don’t know how to pick it up again.

Or if you even WANT to pick it up again…

You feel lost. Wandering around in the dark, unsure which way to go or how to proceed.

Your previous direction doesn’t feel as exciting or compelling. Something needs to shift, realign, but you’re not sure WHAT.

You feel anxious for something to give, anxious for some clarity and direction, something to point you to the right path. Someone to tell you what you need to do.

But it’s just you. There’s no one else who is responsible for your life, who can tell you what you need to do. Only you.

And as much as you might long for rescue, the truth is this is your life. This is part of your journey. And although it feels dark and scary, completely unknown, you will come out the other side much richer and stronger for going through the unknown.

Not much consolation, I know. Not when you’re IN the dark and scary unknown. It’s easy to feel lost, scared, and to want to just give up. To sit down, right there in the dark, hang your head in your hands and give up.

And maybe that’s what you need to do! Maybe the very act of giving up will drop you into a place of acceptance, submission and a willingness to move forward one baby step at a time.

Giving up is not a bad thing. Sometimes it gives you that needed space and quiet to reassess where you’re at. To see things from a new perspective.

And to be able to move forward out of that new space.

Or maybe you’ll move in a completely different direction. Maybe the quiet and the space of giving up will show you that you’ve just been going the wrong way, that you need to head in a different direction to get to where you want to be.

Whatever you choose and wherever you go, just know that you’re going to be okay. You’ve got this. I know it doesn’t feel like it right now, but you’re going to be just fine.

You’ve got this.

You are far stronger and more resilient than you give yourself credit for. You have what it takes to get through anything life hands you, and anything you go after. You can do it.

You’ve got this.

You are powerful beyond anything you’ve dreamed up. You have so much potential and possibility locked up inside you, just waiting to come out into the world.

Let it out. Sit down and give up, if you must. And as you sit there with your head in your hands, remember that power inside you. Feel it. How does it feel in your body? What are the sensations and where do you feel it in your body?

Let it boost you, feed you, give you the strength to stand on your feet once again. Or crawl, if you don’t yet have the strength to rise.

Feel that power and know that it is YOU. You are powerful beyond belief and you have potential, a destiny, that you haven’t even begun to dream of yet. The Universe has plans for you beyond anything you can imagine.

I know it’s dark and all feels confusing and uncertain. Know that this is not it, there is more yet to come. Feel your way through the darkness and you will find the light. Grope your way forward, stumble blindly, crawl or run. Give up and sit in the dark when you need to…

Just don’t stop.

You are so close to that light at the end of the tunnel.

You’ve got this. It’s in the bag.

Everything you need is inside you. Take advantage of this space, quiet, darkness, to tune into that power inside of you.

Nothing can hold you back.

You’ve got this.

{Welcome to the Be Irresistible Online show! I hope you enjoy this week’s episode, and stay tuned for a new episode next week. The Be Irresistible Online show is hosted on the Women’s Information Network.}

YOU are a vital part of your online presence. If you are missing, all that’s left is a business name, a logo, and some words about what your business does. That’s it!

You need YOU to be in there, and it is YOU that people will be wanting to connect with.

One of the biggest mistakes that entrepreneurs make with their online presence is not putting that personal connection and touch in there. They hide behind their business image, either because they think that’s the way they should be doing business, projecting a professional, formal image, or because they don’t think that they have anything to offer, or that people want to know them.

I see it a lot online. On websites, Facebook Pages, Twitter and other places. You’ve probably seen it too. It looks something like this:

You visit their website or Facebook Page, and you can see the business name, the logo, and there is even a whole About page that talks about the business – maybe its history, who its clients are, what it does for its clients, etc. But no where is there any mention of the person behind the business.

No face, no name. Nothing to identify WHO you would be talking to if you tried to connect with them.

And so I don’t! When I come across an online presence that is just all about the business and doesn’t tell me WHO is behind it, I usually leave and don’t come back.

Because I, along with so many others, am looking for a personal connection with the people that I do business with. I want to talk to a real live person, to know their name, and to be able to recognize them if I encounter them again.

In a time when the Internet has brought the whole world to our very fingertips, we are still craving that personal connection with real people.

So if you’ve been hiding behind your business name or logo, please stop. We need YOU to shine, in all your glory.

You are amazing, powerful, and inspiring. You have a lot to offer to your clients and customers. You have a lot to offer to the world.

Please don’t be afraid to shine.

All it takes is a few simple steps to get started. You don’t have to do a major overhaul and re-do everything. Start with a few small actions.

1. Use your photo. Put it up there in your website header, your Facebook image, your Twitter profile. Anywhere that you hang out online, use a photo of YOU as the main image so people can see who they are connecting with.

2. Use your name. Your real name. Put it front and center, so people know what to call you.

3. Use the first person when talking about yourself, your business and what you do. Own it proudly. Use “I”, “me”, “my clients”, “I did this”, “I can help you with this”, etc. Own it!

4. When creating the design for your website, your branding, look at what YOU like and are drawn to. What colors do you love? What fonts appeal to you? What images and textures do you love? Your online presence should make your heart sing. When you look at your brand, the visual design for you and your business, it should make you feel proud to look that good online. If it doesn’t, it may be time for a revamp.

Being irresistible online really all starts with YOU, because it is your uniqueness, your quirkiness, your personality, your passion, your expertise that will bring value to your clients, that will attract them to you and make you a good fit for them.

You want to work with people who get you, who like you and resonate with you. That is where you’ll have the most fun and be able to make the biggest difference.

So let it shine! Be you, in all your glory and even in your messiness. Be real, speak your mind, run your business the way you want, insist on a design that you love, and don’t be afraid to let people get to know you.

They’ll love it. Your Right People will eat it right up. They’ll be thrilled to see someone who is confident in who they are and not afraid to show the world. And it will encourage them to do the same, to be all that they are and not hold anything back.

It will make you truly irresistible in your online marketing.

Your Turn

Are YOU in your online presence? And if not, what action are you going to take right now to get you in there? Let me know in the comments below.

A big part of making your online presence irresistible is to make sure that everything is consistent and matches up across all of your online places. From your website, to your Facebook page and Twitter profile, to your email newsletter and free ebook – everything needs to convey the same message, the same look, so that no matter where your people are finding you, they know they are in the right place.

Chances are, you have at least one of your online places that you know doesn’t match up. It’s probably been bugging you for a while. You keep thinking, “Wow, I really should get my Twitter background changed so it matches my website”, or “I really don’t like how my email newsletters look! It would be great to use something that looks really nice….”

It’s time to do something about it and turn your online presence into a vision of beauty that you absolutely love.

Whatever that one area is that you keep thinking needs to be dressed up prettier, I can help! And right now, I’m offering a chance for you to get my help on that one area to spiff it up – at a price that is far less than my usual pricing.

The Love It or Leave It Special is simply a promotion I’m doing to encourage you to take that next step toward having a truly irresistible online presence. If you know there’s a part of your online presence that isn’t irresistible, then this special is for YOU.

But you need to act NOW! I am opening this special up for the first 5 people, and after that it’s going back up to the regular price, as I can only take on so many new projects. So if you know you want it, get it NOW, don’t wait until someone else takes action and gets your spot.

This special is focusing on 5 areas of your online presence:

1. Facebook Banner (for page OR profile) (Regular $200)

A vertical image along the left side of your page or profile.

Example:

Facebook Banner for Kimberly Riggins

2. Facebook Page Welcome Tab (or other custom tab) (Regular $300)

A custom page that non-fans will see when they visit your page. Gives you a chance to introduce yourself and let them know why they should Like your page. If you prefer, this can also be used for any other custom tab on your Facebook Page.

Example:

Facebook Welcome Tab for Sara Gottfried

3. Twitter Background (Regular $200)

A sexy, custom background and colors for your Twitter profile.

Example:

Sexy Twitter Background for Lisa Wilder

4. Email Newsletter Template (Regular $300)

Make your emails gorgeous with a custom, branded template that you can use over and over again.

Example:

Email Template for Jessilicious

5. YouTube Channel Customization (Regular $300)

A custom, branded look for your YouTube presence.

Example:

YouTube Customization for Jessilicious

Here’s how it’s going to work…

Choose Your Package

#1: Love It or Leave It Single
$150 (Save at least $50)
- Choose any ONE of the 5 areas of your online presence to make irresistible.

#2: Love It or Leave It Double-Up
$275 (Save at least $125)
- Choose any TWO of the 5 areas of your online presence to make irresistible.

#3: Love It or Leave It Whole Shebang
$675 (Save $625)
- Do all 5 areas of your online presence need some attention? This package is for you. Get all 5 and get ready to REALLY rock it out online.

Order Your Package

Fill in the form below to let me know which package you want and check off the areas of your online presence that you want to focus on. I’ll send you more details and get your project scheduled to start.