Jewish Donor Blog

SPECIAL MARKET CRASH EDITION!!!

2008-10-06T14:17:00.001-07:00

It's like the 1987 crash only wilder! Back then, if you were invested, the most you could do is call your broker. Today, we're all wired together so the economic panic spreads like a wave from the US...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Time to turn your clocks back an hour*

2008-10-05T08:12:00.000-07:00

Just a reminder that as of 2am on Saturday, October 5th, Israel time is now one hour earlier than usual. As I write this the time in Israel is 5:15 p.m., the time in New York is 11:15 a.m., in...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Biggest Shana Tova!

2008-09-25T12:02:00.001-07:00

Just for fun!

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Chag Samayach!!

2008-09-24T08:39:00.000-07:00

Dear Jewish Donor Blog Readers, Chag Samayach! The writers at the Jewish Donor Blog want to wish you and your family a healthy, joyful and prosperous new year! Yoav, David and Chana

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Coping With a Down Economy

2008-09-18T07:34:00.000-07:00

Does Wall Street have you cringing at the latest mega company closers and government bailout plans? Worried that your non-profit will suffer as a result of the down economy? Are you a planner that...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Back To Basics - The Merge/Purge Process

2008-09-17T10:58:00.000-07:00

Data processing and specifically the merge/purge process remains a mystery even to many long-time direct marketers. Here’s the skinny: You need this service and it is the most cost-effective part...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Are You Addicted?

2008-09-16T10:45:00.000-07:00

I just got back from two and half weeks of vacationing in Brazil and had an amazing time. I think I checked my email a total of two times the entire two and a half weeks! At first I thought that...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Back to Basics - Package Design

2008-09-11T13:11:00.000-07:00

Don’t let BPD – Bad Package Design – ruin your mailing. When the writing is done you are going to need an outstanding graphic artist with direct mail and print experience. They can bring your...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Back To Basics - Writing

2008-09-07T04:45:00.000-07:00

If there is one element in the direct marketing fundraising process that is worth spending extra time and money on, it is writing. Ironically, this is not only the most important element of your...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Welcome Back

2008-09-05T01:57:00.000-07:00

Probably a lot of you have felt the absence of Yoav Kaufman from our offices over the past two weeks. I know I have. Yoav is not on a only a first-rate list manager and broker, he is also the...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Kudos

2008-09-01T04:32:00.000-07:00

Life isn’t just about direct marketing. Kudos to our President, Chana Rubin, on the printing of the 2nd edition of her book “Food For The Soul, Traditional Jewish Wisdom for Healthy Eating” only...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Innovators or Imitators?

2008-08-21T13:33:00.000-07:00

I believe it was direct marketing guru Denny Hatch who advised anyone wanting to succeed in direct mail to “steal smart”. And Denny was right. People in direct marketing are always checking out the...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Choosing A List Broker

2008-08-19T13:09:00.000-07:00

Some quick tips on what to look for in a list broker: Experience: Do they have it? Do they have it in your market segment? Knowledge: Experience isn’t the whole package. Do they really know the...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Copywiritng for Direct Mail Letters

2008-08-12T12:22:00.000-07:00

The direct mail letter is geared to a highly specific audience and serves a very specific task. In a direct mail letter you need to tell a story about your organization and let the reader know who...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Q & A with Negev Direct Marketing!

2008-08-12T06:49:00.000-07:00

Over the years we have been asked many, many questions regarding Jewish Direct mail and direct mail in general. We always take the time to answer every email we get but we have never until now,...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Renting Your List Out

2008-08-07T13:32:00.000-07:00

It’s always nice to make money. And making money is the point of renting out your list. While list rental revenue will never make you rich or provide financial security to your organization, it can...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Denny Hatch Marketing Quote

2008-08-06T13:14:00.000-07:00

"An old marketing axiom states that, if you start talking about your competition, people will start focusing on the competition and forget about you." Denny Hatch - Target Marketing Group, Business...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Choosing Lists

2008-08-05T13:58:00.000-07:00

In a perfect world, choosing the right lists would be easy. But it’s not a perfect world. There are many factors that can influence list performance. First of all, in most cases a direct response...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Rentals vs. Exchanges

2008-08-03T08:54:00.000-07:00

List rentals are the one time-use of a list at a set fee (also know as the base price). There may be additional charges, such as fees for selects and shipping. The price is usually listed as $X/M...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

List Broker Vs. List Manager

2008-08-01T01:59:00.000-07:00

This is elementary stuff, but it is worth explaining. What’s the difference between a list broker and a list manager? Most people, and that includes some people working in this business, don’t...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

An old saying in Texas

2008-07-31T12:14:00.000-07:00

Mistakes, everyone makes them. No, that's not the old saying, keep reading. The typical reaction I see when someone makes a mistake is to deflect the blame onto someone else or to get defensive...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

To be the best fundraiser, go away - A guest post

2008-07-28T11:03:00.000-07:00

To be the best fundraiser, go away. I hope you're getting a vacation this summer. Really get all the way away. No email. No urgent calls. Just you and as much nature as you can take without stress....

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Doing Something More Difficult Than Writing A Check

2008-07-24T06:39:00.001-07:00

Today we are privileged to present a guest post by Rabbi Adin Steinsaltz, courtesy of Let My People Know: a blog by author and editor Arthur Kurzweil. Sometimes people in our business think it's all...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Can They Hear You?

2008-07-23T11:32:00.000-07:00

Can your donors hear you? If not you might not be speaking their language. Does your audience respond best to direct mail, do they like email newsletters, do they prefer to donate on facebook,...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Fundraising Quote

2008-07-22T12:55:00.000-07:00

“As a nonprofit, you are essentially a money-to-happiness conversion factory. It’s one of the greatest things you do. You are helping people create meaning in their lives and breaking free from...

This is The Jewish Donor Blog, a blog by Negev Direct, about direct mail, fundraising stratagies, experience, putting the donor first and more.

Seth's Blog [del.icio.us]

2007-12-20T09:02:56-06:00