JM Productions

Mobile Media and the Future

noreply@blogger.com (Unknown) — Fri, 30 Mar 2012 22:26:00 +0000

As the consumer changes, businesses must change as well. Business’s need to be where their consumers are. Consumers are driving the entertainment and mobile industry and without staying attend of the current and future trends, business will be lost in the sand. Music Entertainment and Mobile marketing is a small segment of the music business. As mobile applications continue to rise, studies are showing the music industry will be impacted as well. “According to Telecoms & Media, the global mobile music industry generated $14.4 billion in 2010” The breakdown is as follows:

What trends are going to, is the option for non-developers to build their own mobile applications. Most musicians do not have a m.website which will allow their information to be viewed on a mobile device including but not limited to iPhone, iPad, Andriod and more. There is a new service called Mobile Roadie, which allows bands and businesses to use templates through their websites to submit an application. The information shows musicians need to keep up on trends and be able to send their music, information and more to their audience in the most convenient manor. Informa Telecoms & Media shows where Mobile Music Revenue will be in the future and companies like JM Productions will allow full track and streaming revenue to increase.

ShareSquare is an upcoming site to watch as musicians can turn their website into a mobile site in an instant. Their current plans offer many of the options business currently offer and when musicians feel they can do it themselves, they feel they don't need to pay a marketing agency. As a marketing agency must continue to show how they are unique and beneficial to the client, including in-depth knowledge of the digital marketing industry; they must stay above the competition. As Sharesquare says, “If a mobile visitor to your existing website is unable to quickly and easily engage your most important business objectives (for example: connect on Facebook & Twitter, watch your videos, listen to streaming audio, contact you for more info, or make a purchase via mCommerce) then a rapidly growing percentage of traffic to your website is being wasted.” This is prime information and all musicians need to keep abreast of a wide market they possibly good be missing.

As a college graduate with my Masters Degree I now have a full understanding of how quickly the industry is changing and understanding of online digital marketing is extremely important. I have had the opportunity to fully understand how SEO and SEM is managed and how much of an impact I can have in the industry with musicians. As the saying goes, Knowledge is Power.

http://dottedmusic.com/2011/marketing/mobile-music-app-revenue-predictions/

http://getsharesquare.com/faq/

Where to Find Investors for a Start Up Business

noreply@blogger.com (Unknown) — Fri, 30 Mar 2012 19:55:00 +0000

Association for Enterprise offers several different types of financial services and lending. These include loans, checking accounts, savings accounts, individual development accounts as well as credit reporting. They even offer program focused areas and training for business and technical assistance. Through Association for Enterprises I located ACE; Access to Capital for Entrepreneurs. ACE allows borrowers to apply for a small business loan of up to $50,000 with just a click of a button. The eligibility requirements is a credit score of at least 550, free of active bankruptcies for the last twelve months, mortgage and rents payments on time and all student loans to be in good standings. Additionally documents that are required include, business information, bank statements, pay stubs, business budget and debt information and of course a business plan, financial projections, start up budget and proof of equity. Association for Enterprise Opportunity offers “Find a Mentor” which I believe is a great added service to AEO. AS a new business owner, having someone to turn to for advice on an ever changing industry will be the key to a new business owner’s success. An advantage I see through their website is a new pilot program called, “Community Advantage. The program is intended to meet the needs of small business with their credit, management and technical needs. They focus on a $250,000 or less mission and help development their business. This type of program is a great opportunity for new business owners like me which will allow focus on the development of our business in a short amount of time.

Reviewing Opportunity Finance Network, allows an entrepreneur knowledge of their financing policies as well as news, innovations and results they have already received from other businesses. The website offers the criteria overview for loans and investments including what mandatory requirements are. Some requirements that are mentioned demonstrate at least two years of operating surpluses in the last three years as well as the capacity to use capital productively. The application details out what each business must submit in order to be considered allowing the new business to fully understand what each investor is looking for when investing in their business. Some of the requirements Opportunity Finance Network asks for in their application is organization information, primary lending Sector, as well as financing amount. They also require supporting documents which is included in a business plan such as pro forma balance sheet, three years of projections, organizational chart and a full business plan. A great advantage of Opportunity Finance Network allows the business developer the opportunity to search their specific area as well as organization type and type of lending that is needed. Extremely user friendly and straight forward which is fantastic. Reviewing the website I did find a disadvantage of alternative financing as I was not aware of the pay back structure and requirements. Their website does not list the full detailed information, which to myself as a borrower, would like to understand.

How to be Successful in Writing a Business Plan

noreply@blogger.com (Unknown) — Fri, 16 Mar 2012 15:38:00 +0000

Reid Hoffman is a great entrepreneur and mentions how to develop a business plan in a rapid growing market of technology. His questions of reaching a massive audience, a unique value proposition and is one’s capital efficient enough are questions I have now answered when drawing up my business plan. If I am able to solidly and confidently answer these questions within my business plan I believe investors will look to invest in a service for musicians that is not currently being maximized. Reid also mentions questions to ask oneself of will one have enough cash flow? No investor will want to invest in one’s business if there is no cash flow being produced.

http://www.360digitalartist.com/business-plans-experts/

The most important section to the investor when reviewing a business plan would be the financials. As investors, they want to know how the large amount of money being given to a start up business will be used and become profitable. Investors need to know they are making a good choice and not placing their time, money and knowledge into a product or service where their return on investment will not be in their favor. The idea of investing is to put ones money into something that will return a higher profit. If one’s business plan does not have good financials, then the investors will not want to risk spending their money. I believe a good set of financials also shows the investor, one has done a thorough job in researching the industry as well as the market. As stated in Allbusiness.com, “First businesses live or die with cash – not profits. Second, cash makes much more sense in a plan, laid out month by month, than in your head. Putting it down on paper will help you understand your cash flow projections and any problem will become immediately apparent.” http://www.allbusiness.com/business-planning-structures/business-plans/3505-1.html

Another important section of a business plan is the sales section. The sales section is directly connected to the marketing section. In my business plan, my marketing needs to reflect the sales JM Productions will be producing. “Marketing efforts should show an ongoing increase in sales. The marketing and sales sections together are of high importance to investors.” As one’s marketing grows the sales will begin to move in the upward direction.

http://www.360digitalartist.com/business-plans-experts-part-2/

Investors of the 21st Century

noreply@blogger.com (Unknown) — Tue, 28 Feb 2012 03:19:00 +0000

Reid Hoffman is an Entrepreneur, Product Strategist and Investor. He is currently the partner of Greylock, Executive Chairman and Co-Founder of Linked In as well as much more. His focus ranges from product development, business operations to strong knowledge in young companies and their growth. Reid’s expertise is something that continues to grow with the innovation of online marketing as companies find new innovated ideas to stop one step ahead of their competitors. Greylock is a private equity firm, which Ried serves on the Zynga board. “James Slavet and I partner on Greylock's investments in Groupon and Coupons.com.” All of the companies we know so well and use in our every day life.

In an article Reid wrote for TechCrunch speaking how to develop a business plan. With ever changing technology and more consumers wanting information now as well as the Internet being a place to search for anything, Reid asks several important questions.

How will you reach a massive audience?

<! What is your unique value proposition?

Will your business be capital efficient?

All of these questions lead to keep a new business in a growing direction. Today’s audience is extremely large and being able to reach a large audience in the most effective manor is crucial. In addition, he asks what makes one’s new business stand out and have unique value? Why would one want to choose a new business over a long time standing business? In the end, will one have the cash flow? No business can survive without cash flow. One must ask themselves, will I make money?

I believe these are the top three questions a new business owner should think about. If all of these questions can be answered in a well thought out manor, then one’s business will be a success! Reid stays ahead of the curve and focuses on each ventures strengths individually, IE: Facebook, Linkin, keeping each audience separate, but yet open.

http://www.360digitalartist.com/business-plans-experts/

http://www.linkedin.com/in/reidhoffman

http://techcrunch.com/2010/09/27/greylock-gives-super-angel-turned-vc-reid-hoffman-a-20-million-seed-fund/

David Stock has started several companies, many which have gone public all before the age of 22 years old. He specializes in software technology and serves on numerous boards for a variety of companies. He has learned to stay in a company in when things are not looking on the bright side. David pushes through and with determination is an extremely successful investor.

Davids’s focuses on how investors value start up companies with eight key ideas. Of the eight the top three are:

<! Understanding how startups are valued

<! Identify your specific risks
Look for quick ways to Mitigate Risks before fundraising

David’s expertise is in lowering the risks as the value of one’s business increases. Set expectations that are realistic and obtainable. Many business ventures fail due to milestones not being met as they are set unrealistically.

“I have one final comment: success at raising money does not equal business success. I have generally found that it is far easier to raise money than it is to get paying customers. If you have just raised a round at a great valuation, don’t confuse this with real success in business. That only comes from selling your product to lots of customers!” David Stock http://www.360digitalartist.com/business-plans-experts/

http://www.360digitalartist.com/business-plans-experts/

http://www.matrixpartners.com/site/team_detail/david_skok/

Social Media Marketing in the Entertainment Industry

noreply@blogger.com (Unknown) — Wed, 08 Feb 2012 04:39:00 +0000

VERVE Management’s CEO of, Ryan Kristopher, is a powerful company focusing on the future of Social Media. Companies are not hiring Social Media Directors as there is more and more time being spent on Social Media Marketing. Whether one has an established company or a start up business, one can gain a large amount of exposure and understanding through Verve Management. Verve Management creates custom strategies for social media marketing and also leverages, blogs, Youtube, Facebook and Twitter. I believe the Verve Management is headed in the right direction to assist companies in taking on the social media buzz. It is not an easy task to measure social media or “soft metrics” and see the it affects a business’s bottom line.

Having creative and direct content in one’s website is extremely important and understanding how the relevant content can affect a business’s exposure. Verve Management includes the option for consulting on the one’s website’s content to ensure the best information is showcased. One must remember to engage, entertain and inform their audience while creating an increase in their bottom line. As many of us know, social media is not the easiest to see how it affects the bottom line. We as consumers do depend on social media for others thoughts and recommendations therefore it is the consumer’s duty to make sure their reputation is being monitored in the digital world.

I firmly believe Verve Management services offers the edge to business, which allow the entertainment industry to keep on the edge of technology. I would love to see them branch out into more mobile consulting. With statistics such as; consumers check their smart phone 40 times a day, 1 in 5 people purchase something on their smartphone, having an m.site (smartphone web version) is extremely important. More and more people are using Ipads, Iphones rather than laptops and computers. Mobile traffic is continuing to grow and will soon out reach everyday computers. In addition to social media marketing, mobile marketing is quickly growing to surpass social media. We as consumers and business owners need to be where the consumer is, ever changing as time changes.

Contemporary Christian Female Musicians are shaping the Industry

noreply@blogger.com (Unknown) — Wed, 01 Feb 2012 19:59:00 +0000

Promoting Contemporary Christian Artists in today’s entertainment industry is not a straightforward undertaking. The Christian Community can be a narrow audience where artists are not paid a tremendous amount of money. Most artists receive exposure due to the free local events they cover. The industry is changing, many artists including, Francesca Battistelli, Collin Raye, Kutless and many others are evolving Christian Music to be spread among many genres of music. The number of women only bands and solo female artists are on an upswing, truly moving the music market on the radio, concerts, and sales.

The most popular solo female Christian musician in 2011 was Francesca Battistelli. “Her combination of jazz, blues, and pop make her the perfect Christian alternative to a secular artist like Sara Bareilles, and the sheer classiness of her sound has won her a huge audience and shows her evident passion for music”. (Logan)

These trends are sticking around and rising as Christian Women are continuing to stay true to oneself, keeping their eyes and hear focused on God. They are staying grounded and not allowing the entertainment buzz of paparazzi and tabloids to show the artists in that light. These artists are full of faith, worship and hope; with top tracks including lyrics about faith, life and the pain in the world. All of these women are ambitious and nothing in their life allows them to stop what they enjoy most. Keep your eyes out for the top five female singers as they continue to rise.

1. Francesca Battistelli

2. Britt Nicole

3. Brooke Barrett Smith

4. Krystal Meyers

5. Stephanie Smith

As a faithful Christian who enjoys music and a large fan of Francesa Battistelli, JM Productions, LLC will focus on keeping these talented Christian based musicians in the right line of light. JM Productions will continue in growing their exposure and creative ability allowing the artists to shine through their music.

http://www.newreleasetuesday.com/article.php?article_id=176

http://www.mademan.com/mm/top-5-young-female-contemporary-christian-singers.html

Leading Christian Agency in the South

noreply@blogger.com (Unknown) — Tue, 10 Jan 2012 21:24:00 +0000

AMTC, Actors, Models & Talent for Christ, an agency with an office in the Atlanta region. Carey Lewis, CSO, started the agency for children, teens and adults. The Actors, models and talent for Christ are a devoted Christian who walk in love with the Lord, Sing the truth of God and are a leader and an example of Christian excellence. Carey has a great agency to keep the young and old generation growing in a positive direction. She quotes, “AMTC, offers stars light, with love and without discrimination”

After reviewing the website and reading their Faith Statement and Mission Statement, the Actors, Models & Talent for Christ agency is exactly what I look to keep moving towards. Movies such as Fireproof and Courageous are great biblical movies, which offer opportunities to actors, models and other talent. Why should actors, and models loose hope and direction from their faith to break into the entertainment industry? Who developed the industry of music and movies to only include non-faith based talent. Without the understanding and support of our God, not one actor would be where they are today.

The CSO, Carey, has done a tremendous job at networking and building connections with the top 50 to 100 agents. Working with AMTC allows actors and musicians to be brought in front of the top agents who travel from Los Angeles, Chicago and New York to seek new talent. Carey Lewis is delivering the message of God through her expertise and connections. As the Contemporary Christian Music trends continue to increase, I feel Carey’s business will boom with more Christian faith talent.

Carey also has the possibility to expand her agency to include dancers. I believe this is an area that can grow for Carey. There are numerous concerts and festivals in the Atlanta, southern region that could benefit from faith based dancers. What a better way to spread the good news of Jesus, but to tell everyone through their individual talents.

http://www.amtcworld.com/

Passion 2012 Will Return to Atlanta for 2013

noreply@blogger.com (Unknown) — Tue, 10 Jan 2012 21:21:00 +0000

The Georgia Dome; Atlanta Georgia; a 42,000 seat capacity, sold out arena! Passion 2012 a movement, a unique gathering for the college generation. Every fall new rushes of faces are scene among new colleges across the United States of America. Passion 2012 gives the college students a moment to engage in being a small part in the big story of the message of Jesus. There was four filled days of community groups, live music, as well as renowned speakers. Musicians included David Crowder Band, Lecrae, Chris Tomlin, Hillsong United and Matt Redman, while John Piper, Beth Moore and Louie Giglio spoke to the sold out crowd.

This year’s Christian Conference focused on students collecting new towels and socks for Atlanta’s homeless. Not only collecting for the homeless but students prayed in a vigil candle light service for the freeing of enslaves not only in Atlanta, but around the world. "There's 27 million slaves in the world today, that's men women and children forced to work," said Bryson Vogeltanz with Passion 2012. The goal of raising a million dollars was quickly exceeded by the student’s contribution and hit over 3 million before the conference had ended. College students, ones who can barely afford gas on a regular basis, was far scene this past week, students even wrote messages of hope and prayers to those still involved in sex trafficking. The most amazing feeling to see read and continue to hear about the students who flew to Atlanta to give through the hands and feet of Jesus. It is the most humbling experience, leaving volunteers with a heavy heart as they walked away from the conference. Louie Giglio closed out the conference with a profound statement, “You don’t have to wait to participate fully in the plans and purposes of God. It’s now that God can use you.” (Hensch) When God shows up, he is in the house and everyone experiences a small piece. Spread the word, Passion 2013 will return to the Atlanta Georgia Dome! Pick up your 2013 tickets before it sells out!

Hensch, Passion 2012 Closes with Spiritual Call to Arms for College Youths., Jan 5, 2012 Retrieved on Jan 6, 2012 from http://www.christianpost.com/news/passion-2012-closes-with-call-to-arms-for-college-youths-66525/

Entertainment Lawsuits

noreply@blogger.com (Unknown) — Thu, 15 Dec 2011 19:30:00 +0000

Everyday there are millions of law suits filed in the entertainment industry. Listing to Episode 22 – Violent Games, (anti) Slapps and other painless fun is extremely eye opening. Multiple cases were discussed with Gordon P Firemark however “Rebecca Black’s ‘Friday’ Taken Off Youtube” was extremely enlightening. This case involved Rebecca Black v. Ark Music as Rebecca’s lawyers claim copy right infringement as well as right of publicity. Youtube is used for various reasons including advertising one’s song just as Rebecca did. Rebecca received millions of hits on Youtube and quickly went viral. The TV show; Glee; even got their hands on the video to create an episode of Rebecca Black’s “Friday” song. In order for Glee to have produced an episode of her song, there has had to been some form of agreement or sync license received for the show and CD distribution with Rebecca and the Glee producers. The issue arises as she is a minor and who owns the rights to the music, the name, the song and even video? The newest copyright I now understand is the right of publicity. In Rebecca Black’s case; the question remains the same; who rules the right of publicity? Rebecca used Ark Music Records to produce the video and now they want to capitalize. Ark Music had no understanding of how big the song would become. Instead of thinking like a record label, Ark just rented out the studio and accepted the cash from Rebecca’s mom. Ark Music Records should have protected themselves know there are millions of young adults trying to become famous through a variety of avenues.

The lawsuit filed between Murphy v. Millenium Radio Group, LLC is a case which relates to JM Productions. Peter Murphy took a photo for a New Jersey magazine and Millenium Radio Group took Peter’s photo from the magazine and placed it on the radio stations website. The photo in the magazine did have a gutter credit on the bottom of the photo however Millenium cropped out the copyright. There was no watermark on the top of the photo which could have saved Peter Murphy from copyright infringement. The Millenium Radio Group further more spoke for 45 minutes on the air using inappropriate language about Peter Murphy, called deformation. They later deleted the photos understanding the consequences.

Most importantly JM Productions, an online promotional company, will require receiving copyright of all photos avoiding any lawsuits such as Murphy v. Millenium Radio Group. JM Productions will continue to work closely and develop relationships with the photographers. This will allow for a smooth agreement to be in place as JM Productions promotes Christian musicians using photos, biographies and more about the artists.

http://www.ca3.uscourts.gov/opinarch/102163p.pdf

http://www.entertainmentlawupdate.com/2011/07/761/

http://www.hollywoodreporter.com/thr-esq/rebecca-blacks-friday-taken-youtube-202893

Musicians Legal Rights

noreply@blogger.com (Unknown) — Wed, 23 Nov 2011 21:40:00 +0000

A lawsuit was filed this week against the writer of Vashawn Mitchell’s hit song Nobody Greater, Darius Paulk; along with EMI Christian Music Group (Vashawn’s record label) and Sony Music Entertainment (EMI’s distribution partner.) Gospel artist and Pittsburgh native Travis Malloy claims in the lawsuit that he helped write the song but wasn’t given his credit and therefore hasn’t made any money off of the song.

Vashawn Mitchell’s, the writer of the hit song, Nobody Greater received a lawsuit along with EMI Christian Music Group, (Vashawn’s Record Label) and Sony Music Entertainement. (Distribution Partner) Travis Malloy, a Gospel artist claims he was not given credit and any money associated with the song as he assisted in writing the song. Most writers do not sue or file a lawsuit prior to the song going platinum or becoming popular, due to the money and time that is involved.

Per the documents, “In 2010, “Nobody Greater” appeared on Vashawn Mitchell’s album “Triumphant” and has sold over Seventy Thousand (70,000) copies. The complaint states, “defendant EMI has released the song for sale and has obtained an interest in the composition and have collected over Two Hundred Thousand Dollars ($200,000.00) associated with the song writing and performance royalties. Fifty percent (50%) of all monies collected are due to Malloy based on his ownership in composition.”

After reading the lawsuit that was filed, my question would be, what determines the means of co-writing. When an artist writes a song, assists with writing a song their needs to be clarity to determine when the writer would receive royalties. I do understand that a writer would not necessary file for rights the moment the song was released, as the opportunity to receive any royalties or acknowledgement wouldn’t be necessary if the song did not soar to popularity. In the music industry, what accounts for lyrics, words, melody, as well as music key? Does all of this qualify as co-writing or having a part in the success of failure of a song? One, such as Travis would only fight for something that is doing well, most do not want their name associated with a song that has not become a hit to the public.

http://blogs.bet.com/music/the-gospel-according-to-torrence/2011/09/torrences-take-on-the-nobody-greater-lawsuit-situation/

Eastland Music group, based out of Illinois is suing for the trademark infringement of 50/50. Summit Entertainment as well as Lionsgate and Mandate Pictures released the movie titled 50/50 in September and the movie “so far as grossed early $34 million at the box office and up for an Oscar nomination.” Eastland is requiring all revenue to be turned over to them, anywhere the 50/50 title is used to be destroyed as there is confusion being caused with there website also titles 50/50.

I believe the confusion, which needs to be clarified is the point in time the website changed from “Phifty-50” to “50/50”. If Eastland did not formally register the “50/50” as a trademark then the entertainment affiliates have every right to use the name. This is a great example of understanding what needs to be trademarked for any reason someone may come and pick up the same name, logo or even slogan.

http://www.hollywoodreporter.com/thr-esq/50-50-movie-seth-rogen-lawsuit-263572

Adam Lambert, possibly ineligible for American Idol, season 8? That is correct, a lawsuit filed claims Adam was already signed with Music Services and co-publishing agreement, which makes him ineligible to appear on the reality show American Idol. Lambert signed a deal through Music Services Agreements with Welsford before he went on the show. The executed deal claims “Welsford paid Lambert more than $200,000 for living and recording expenses.” Adam had recorded 13 songs and even uploaded several on his MySpace account without the publishing company’s authorization. Now that Lambert has become famous, Welsford decided to release the original recording, however Welsford was told to remove the songs from distributors, as there has been infringement rights.

Personally, my thought behind the lawsuit is once again, once someone or something becomes famous and revenue/profit ability is obtainable lawsuits will be filed as most if not all want recognition as well money. The article does not state or show the actual documents however I feel I need to see the exact deal that was signed between Lambert and Music Services before he entered in American Idol. I can only assume, however if there are clear dates in which he signed stating the songs he was currently working on to distribute and release Welsford should receive royalties for the music that is his current label is producing.

In today’s society people want fame and they want it quickly. If one can receive that short-term goal they feel the long-term issue, which will arise, can be handled later. I feel Adam took the opportunity for a chance at American Idol knowing his exposure would be greater and quicker. If American Idol did not work out, he would always have the opportunity to go back with Music Services. Overall, an agreement is a binding agreement and Adam should have taken the time to understand the regulations that were involved if he did hire a lawyer.

http://www.hollywoodreporter.com/thr-esq/adam-lambert-american-idol-ban-257721

Be Active in One's Business, Don't just work on It!

noreply@blogger.com (Unknown) — Tue, 08 Nov 2011 23:30:00 +0000

Operating a business is no different than managing your own personal bank account. Dave Ramsey is a person money management expert and has the tools to not only bring people out of debt, but keep them out of debt. I believe his philosophies can be taken and used in managing one’s own business. “Ramsey knows first-hand what financial peace means in his own life – living a true rags-toriches-to-rags-to-riches story. By age twenty-six he had established a four-million-dollar real estate portfolio, only to lose it by age thirty. He has since rebuilt his financial life and now devotes himself full-time to helping ordinary people understand the forces behind their financial distress and how to set things right – financially, emotionally, and spiritually.” (Dave Ramsey.com) Understanding on how to spend one’s money, investing for oneself and being able to give to others is something all should understand. He offers classes and events, one being held in January in Atlanta GA. He also extends his knowledge to leadership events with everything you ever wanted to know about building and growing a business. A Entreleader of Dave’s course claims his secret to being successful in business requires “intentionality, which means stopping the daily grind long enough, and on a regular basis, to look beyond today, set some goals, and then plan strategic steps to reach those goals. It also means weighing the costs and the potential returns of outsourcing some of my responsibilities to others so I can, as Dave says, "work on my business, not just in my business.” (Brad Tibbs)

I would advise anyone to take on the challenge before starting a business and take his 13 week program called Financial Peace University (FPU). The program educates participants about how to reduce debt, gain control of their finances and learn new behaviors around money. “More than 70% of Americans live paycheck to paycheck. Thirty-three percent of Christian marriages end in divorce, and money problems are the number one cause.” (Dave Ramsey.com) Why become part of that statistic? Take the course today and the knowledge can only be an added benefit when starting a business and investing one’s money.

http://www.daveramsey.com/entreleadership

http://www.daveramsey.com/media/pdf/press_room/dave_ramsey_bio_08.pdf

http://www.daveramsey.com/article/entreleader-spotlight-brad-tibbs/lifeandmoney_business/

The Management Agency

noreply@blogger.com (Unknown) — Wed, 26 Oct 2011 04:11:00 +0000

As I take this journey to receive my Master’s Degree in Business Entertainment, I continue to teeter on the right business opportunity in which I would like to pursue. My passion for consulting others on advertising, marketing and the future world of digital media combined with my love of Christian Contemporary Music leads me to further research and understand the current opportunities as a Sales and Marketing Consultant. I recently came across The Management Agency website which includes Marketing Web Design, Promotional Tools, Management Development, Events, Artist and Tour Development. There services are an extreme interest of mine, which incorporates my love for Christian Music. Through my current church, Buckhead Church, I currently have networking relationships, which would allow me to succeed with this opportunity.

The Management Agency, connecting artists with ministry, showcases their “30 years' experience in church and ministry business administration, Christian education, worship team training & development, and in the management and administration of tours (domestic & international), events of all kinds, non-profit consultation services, and artist development, administration and management.” (The Management Agency) Their experience along with an artist testimony gives them a decent amount of credibility. After reviewing their current roster of artists and their websites I have the understanding The Management Agency focused on evaluating the artist who were mentioned in Chapter 9 of The Business of Artist Management. Just reviewing their roster of artist’s websites I am able to see the distinct sound of each artist as well as their videos, which focuses on their physical appearance and musical history through their biographies. Without evaluating the artist the Management Agency has less opportunity for a successful business.

Overall, I will continue to not only keep abreast of The Management Agency, in addition to their current artists development and growth. As technology changes, so will the consumer on how they are reached IE; facebook, twitter, email and iTunes. The Management Agency must continue to be innovated and they will grow their business further.

http://www.themanagementagency.com/web_design.html

A Few Selected Words from Aris Golemi

noreply@blogger.com (Unknown) — Fri, 14 Oct 2011 00:15:00 +0000

I was first asked to write this blog after interviewing someone in the entertainment industry. Understanding there are multiple people I could reach out to, there are a select few who I respect and appreciate in the industry. I previously worked for a small dance studio, Dance 101. Through the owner of Dance 101 I met Aris Golemi, founder of Xcel Talent Agency, who represents dancers from the Atlanta and Nashville Market. I have had the fortune opportunities to work for him, which included gigs for Atlanta Braves, Atlanta Marriott and much more. Respecting his knowledge for the industry and having integrity for myself goes along way.

Aris, a former dancer himself, began his dance and choreographic career at the Academy of Fine Arts in Tirana, Albania where he earned a Bachelor Degree in Choreography. He has garnered tremendous recognition internationally for his outstanding achievements in the industry. Aris was a Celebrity Judge for 'Sprite Step Off', a new television show on MTV 2.

“His music industry connections, his loyalty to his clients, and his work ethic made Xcel Talent Agency the leading dance agency in the South in a relatively short period of time. “ He says it’s about staying humble and true to himself as well as the artist he is representing. Giving respect to the artist keeping their interests first has given him much credit worldwide. Aris is proud as he states, “We take pride in connecting the best individuals to fit the exact needs of producers, directors and choreographers for locally, nationally and internationally mounted productions. “

After Speaking with Aris I can honestly see why he represents a well-rounded group of talent and is able to work with an incredible group of well-known artists. He is confident in his status and role, which entail is showcased through his artist’s respect. Aris has autonomy as well as he showcases his control through the perception of his talent.

His last piece of advice, “You have to believe in the people you represent and their talent. Once you establish their worth, you fight for it. Simple as that”

Meta Tags:

His Services include Film, Television, Music Videos, Commercials, Print, Theatre, Tours and Artistic Development. Xcel's talent pool has been booked with some of the biggest musical acts in the world including Beyonce Tour, Taylor Swift Tour, Usher Tour, Stomp The Yard 2, Step Up 3, Victorias Secret Fashion Show, VMA Music Awards, BET Awards, So You Think You Can Dance Canada and So You Think You Can Dance Poland, The FedEx Orange Bowl Halftime Show, The Gator Bowl Halftime Show, Sunday Night Football, Mc Donalds Commercial, NCAA March Madness Commercials, Georgia Lottery Commercials, Nike Commercial, T-Pain, Rihanna, Britney Spears, Brooks n Dunn, Faith Hill, Toni Braxton, Kid Rock, T-Pain, Ciara, Toby Keith and Ludacris among others. Xcel is also the exclusive agency of the NBA Atlanta Hawks Dance Team, NHL Atlanta Thrashers Blue Crew, Georgia Lottery and Gaylord Hotels among others.

What is the Future of Advertising?

noreply@blogger.com (Unknown) — Fri, 02 Sep 2011 22:46:00 +0000

The new world of marketing is about adapting to what the consumer is wanting. “The online consulting space is estimated to be a $15 billion dollar industry. Jim writes on his blog at jimjinright.com; there are many business operators that have failed to realize that the marketing paradigm has shifted from traditional marketing to web based marketing.” Times were good when companies were investing in Print, Tradeshows, Billboards, TV, Direct Mail and even Telemarketing. At the economy moves on a downward spiral and consumers are moving to the electronic devices, companies are looking for ways to speed race their marketing to social media and online advertising. Many consumers are looking for details and what is the fastest way to reach the consumer than in the online space of advertising. This includes social media, targeted search marketing as well as mobile marketing. It is said that over 50% of people have a smartphone or and iPhone.

A new report by Forrester Research forecasts that U.S. interactive marketing spending will reach $76.6 billion by 2016, equal to TV spending this year and comprising 35% of all advertising. That's a big jump considering that this year interactive will comprise 19% of all spending, according to Forrester. With the fastest growing category in mobile many companies are trying to stay a head of the curve with M.websites for Driods, iPhone and iPads. Mobile is set to reach $8.2 billion in 2016. (Cotton). Cotton also predicts the rise of subsidized hardware from media giants such as Google and Yahoo, which would look to embed ads into the displays of smartphones, tablets and e-readers in return, creating the possibility of enhanced user targeting for advertisers. It also foresees the onset of daily deals fatigue.

As one continues to increase their marketing spend, one must continue the online trends of the consumer. Multiple generations are now using the Internet to look up a variety of information. Personally in my late 20’s my generation always wants information as it was yesterday, we are the type that must have the answers now. Companies must continue to look into innovated ways to constantly reach their consumer. If they do not, their competitor will. Do not let your competitor beat you and rise because of new online, media and digital advertising.

http://adage.com/article/digital/interactive-marketing-spend-hit-76-6b-2016/229444/

http://jimjinright.info/

Keeping Your Employees Happy and Stress Free at Work

noreply@blogger.com (Unknown) — Wed, 31 Aug 2011 23:17:00 +0000

Majority of businesses are reducing their staff and placing more work on less employees. This causes employees to be stressed out, unhappy and even employee sick days to rise. The question business owners must ask them selves, “Am I saving any money by reducing my employee head count?” Fast Up Front staff writers talk about the top three things companies must focus on.

Make sure employees’ jobs are doable. Do not over load them with work. Combining multiple jobs into one and still offering a lower compensation will not keep employees happy. The staff writers of Fast Up Front say it very well, “ Where it isn’t, then the cutback is no longer profitable, since much money will be lost due to a subsequent decrease in productivity, motivation, quality of work and overall employee loyalty. It is better to see where hiring another worker, outsourcing, or bringing in temporary help can reduce responsibilities.

Another opportunity within an organization to keep employees stress free and healthy is to institute a wellness program. Most people think of having an on-site facility however the cost in obtaining a professional gym is expensive. Seminars, outdoor events, discount’s to a local gym will allow employees to reenergize themselves. Offering department potluck lunch and out of the office activities is another way to keep employees healthy.

Lastly, the most important is managers; vice presidents, CEO and owners need to show they care. Caring for their employees during work time as well as personal life goes along way. This brings joy, positive attitude and happy workers. As the staff writers of Fast Up Front mentions, “keeping the lines of communication open between you and your workers is the best thing you can do. The worst thing you can do is give over the attitude to your workers that they should just be happy that they have a job, while you turn a blind eye to their issues and concerns.”

Starting a business is a large undertaking, but one of the financial burdens includes keeping employees and not experiences a high turn over. As the economy struggles to move in the upward direction, the three items discussed will offer solutions to keep their employees happy at their job, as raises cannot always be given.

http://www.fastupfront.com/blog/human-resources/stressed-out-depressed-employees-sick-employees-keeping-workers-healthy-happy/

Christian School Growth Opportunity

noreply@blogger.com (Unknown) — Tue, 23 Aug 2011 00:33:00 +0000

The Association of Christian Schools International is a fantastic website for networking and resource information. The website offers categories of programs, resources, conferences, workshops and much more. The Association of Christian Schools International also offers forums on the website especially in the social media section. This allows industry employers to network, ask questions, and receive feedback on social media vehicles as well as ways to which social media can accelerate the Christian Schools. Another section of this website is the Early Education Services which offers “Updates from the Fields”, new and exciting programs and ideas from each region of the United States. Throughout the entire association website there are networking links which lead the consumer to further information within the Christian community.

Signing up for the Southeast monthly newsletter will keep me abreast of the new and upcoming things that are happening. A great example in the July newsletter lets readers know there is now Federal Funding is now available for Professional Development. They also give further information about conventions where leaders can attend and network with other industry leaders. Another helpful piece to the association is webinars. “Their goal is to enable educators to be effective and efficient in their education calling.” Looking into their certification section brought awareness to the option of going through the association as they offer certification for early childhood education leaders. This will allow my organization to be trusted more by families as they are confident in leaving their children with an accreditation school. This certification will allow my business to stand out above the rest and give a unique advantage.

Overall the association of Christian Schools International will also allow me to compare and see what other groups, organizations and leaders are doing across the country. Sharing ideas, collaborating with others can only help the industry succeed in a positive way for the children of the next generation. This is a website I will be adding to my RSS feeds and be joining as well as reading often as possible.

The Greater Atlanta Christian School has a fantastic website looking into the different levels students go through, from early childhood learning to elementary, junior and high school. The website has a large amount of information from clubs to activities to the presidents blog. Understanding the mission and networking with faculty from the Greater Atlanta Christian School will allow opportunities for Big Kid Care to partner for the students. Once students graduate from Big Care Kid program families would have a connection and understanding of where to send their children for elementary school. Networking and partnering with the Greater Atlanta Christian school will also all Big Kid Care to keep their curriculum in line with what is being taught at the school allowing for a smooth transition. Looking at the tuition also gives myself good bases for pricing on a yearly basis for Big Kid Care.

Pastor Rick Warren on “A Life of Purpose”

noreply@blogger.com (Unknown) — Wed, 10 Aug 2011 16:51:00 +0000

Listening to Pastor Rick Warren on “A Life of Purpose” speech really inspired me from a spiritual and emotional perspective. He references many areas of the Bible, one which speaks about what Moses is in his hand, a staff. Identity of what he was, his career and in addition his income as well as his influence. “What is in your hand?” Rick quotes, explaining as such music artists have a microphone in their hand, stating they have been granted the gift of singing and the microphone represents their career, their income and what influences them. From God, these artists have been given the talent of singing and performing.

Rick mentions his “Purpose driven book” where God gets excited to see what one is doing with the talent they are given, about making the world a better place. It is not about you, or myself but what we as God’s children can do to make a better place for others. He also asks the question, what am I wired to do? What talents have I been given to be able to give back?

This speech to me is so inspiring in moving forward with my inspiration of opening a Christian Childcare center or a Christian Book Store. As I move forward in my faith realize exactly what Rick references, what am I wired to do? With my creative business understanding and love for children I feel as if I am wired to fulfill my purpose with Christian minded businesses. What I choose to do with my life shows my identity, influence and income. It is not about just going to work, watching tv and for me I had danced 6 days a week, its more than that as Rick explains. I have been changed and his speech just reiterates my purpose in life.

http://www.ted.com/talks/rick_warren_on_a_life_of_purpose.html

The South's Premier Christian Music Festival

noreply@blogger.com (Unknown) — Fri, 01 Jul 2011 04:56:00 +0000

“The Atlanta Fest, the South’s premier Christian music festival and America’s best Christian music and family entertainment value came to Stone Mountain from June 15-18 of 2011. “ (Atlantafest.com) This is no ordinary weekend festival. There is much planning, budgeting, executing as well as team management involvement. Without a doubt having been to Nashville’s Country Music Festival four times, there are several project managers in a production of this size. In addition to musicians who are flown in from all over the world, there are national speakers added to the festival. These speakers are “designed to work in conjunction with the music to deepen the Atlanta Fest experience.” (Atlantafest.com)

A year prior to the fest the project manager must begin to set the plan from artists to speakers to volunteers to vendors and even sponsors. Completing a well thought-out detailed plan must include budgeting, which includes how much the artists will be paid, as well as vendors and most importantly what sponsors are willing to donate time and money to the festival. In addition to the line up pricing of tickets and scheduling is a large portion of the project manager’s position. With a large event spanning over three days, having several project managers would be most beneficial. This will allow group managers to focus and complete their tasks within the master plan that has been designed. Heerkins mentions, “Preparing a Detailed Project Plan is crucial. As you move forward, it’s important to allow each team member to play a major role in defining his or her specific work on the project.” (Project and Team Management. McGraw-Hill Create p. 93). The lead project manager needs to remember to schedule time to meet with each additional manager of their assigned task to follow up and make sure all deadlines are being met. Without holding being accountable for their tasks some may tend to slip and not complete partial parts of the project on time, therefore affecting others that are evolved in the bigger picture.

Overall, the Lead Project Manager has a lot of responsibility to communicate, develop, lead and execute a festival where budgets are met and overall customer’s/fans are excited and satisfied. Without fans or visitors there would not be a festival every year. No Visitor of a three day festival would want to spend the money they do to find out it is not worth the price due to someone’s lack of team work put into the project.

References:

Atlanta Fest Retrieved on June 30, 2011 from http://www.atlantafest.com/

Heerkens, G. R. (2002). Project Management. New York, NY: The McGraw Hill Companies.

LIFT Dance Atlanta Review

noreply@blogger.com (Unknown) — Tue, 28 Jun 2011 22:55:00 +0000

LIFT Dance Atlanta, a yearly performance of all male dancers and choreographers. Founder, Daryl Foster created this performance as an outlet for men to express themselves freely on stage. Daryl gave seven choreographers the opportunity to share their limitless piece of works expressing their emotions through multiple types of dance genres.

This performance was an emotional event through the connection of the audience and the dancers, however for Daryl to put on an event of this magnitude and a variety of dancers planning, budgeting, execution, project control and most of all customer satisfaction were all essential when managing. As the founder and project manager Daryl needs to first define his event, which include planning things such as what dancers will be involved, what venue will be use, how much tickets will cost etc. Each year his showcase is performed he learns what is successful and non successful. As Heerkins says, “You must define the opportunity” and Daryl has acknowledged that which allows an all men performance to showcase their dancer ability. The other areas in with Daryl has succeed at is budgeting. Understanding the venue is a cost per night, how much his audience will pay for a ticket and of course making sure the dancers understand this is an opportunity to show their work and not a paid performance. Putting on a performance showcasing all male dancers in types of dance, which include; jazz, African, hip hop, contemporary is a risk. Most often men are taken as seriously as a dancer and for Daryl to execute an outstanding performance where his audience wants to return year after year to a sold out show exemplifies a great deal.

The four broad areas project managers responsibilities fall into are; the project, organization, team and themselves. “You also have a responsibility to your organization. The project you’re managing is expected to provide a tangible return to your organization.” (pg 41) This statement is true no matter if you are the founder, like Daryl Foster or an employee of a larger organization. Executing such an event takes all aspects of a manager. Overall, Daryl Foster has done an outstanding job in managing a sold out performance year after year, understanding what his audience wants to see.

Project and Team Management. McGraw-Hill Create p. 41.

Mind Body Client

noreply@blogger.com (Unknown) — Tue, 14 Jun 2011 16:44:00 +0000

Looking for a universal business mangement tool? Running a small business is not always easy, however MINDYBODY is the one stop shop for all small business. Whether you are self-employed, working from home, or the manager of a large business, MINDBODY will help you simplify your life, boost your revenues and focus more on your clients. This simple business tool is fast developing in Yoga, Dance, Fitness as well as spa salons. In addition to the ability to forcast revenue, increase client count, manage sales MINDBODY also works hand in hand with Constant Contact which is an online email marketing tool. The ultimate reason to use MINDYBODY is all support is included in a your monthly charge.

Working with many dance and yoga studios as well as fitness locations such as crossfit, has allowed myself to be an expert in both MINDBODY and Constant Contact for business development. Feel free to contact me with any further questions:Jennifer Mercier

Effective Social Media Tips

noreply@blogger.com (Unknown) — Mon, 06 Jun 2011 19:57:00 +0000

Challenging a dance studio owner to maximize their social media outlets is not always an easy task. As social media continues to grow rapidly owners need to make sure they are using social media on a daily basis if not several times a day. Social media’s frequent ability for updates can influence a dancer’s decision in an instant. There are 5 basic skills every owner should always remember. One must be able to read and write effectively, expressing one’s thoughts in a conversation format not just “comment” worthy. Lastly, knowing where to get the information to post about is necessary as well as managing your time using the social media outlets correctly.

As the article speaks about the 5 basic skills, one must also remember social media such as face book is a source for advertising allowing one the ability to show short clips of current and past routines. Social media also allows to quickly reach a diverse and multitude of people in a short amount time.

I would agree that these are the basic skills for social media however Anglea Hausman, PH.D says it best “The days of every out-of-work person thinking they can do social media marketing just because they take a good picture, can write a little. You may need a strategist who can think strategically to put together the campaign and 1 or more tactical people who can implement the strategy.” The additional skills one should always consider are patience, analytical, thick-skinned, creative and strong grounding which are also all mentioned in Anglea Hausman article about the “Top 7 Skills for Social Media Marketing Manager”

All in all, one must always remember who one’s target audience is and what the best social media outlet is which will ultimately build a solid brand for one’s business.

Expanding Your Business through Social Media

noreply@blogger.com (Unknown) — Wed, 01 Jun 2011 02:52:00 +0000

Get involved in today's social media; Facebook, Twitter, Linkedin, as well as YouTube. There are many dance professionals out there who still haven’t quite taken that step yet. For those who already have, it’s all about connecting with other people in the dance industry, building relationships, engaging people, supporting other dance businesses, and really showing the world what unique skills and talent you have to offer. The possibilities are really endless in social media. with the ability to reach anyone in any parts of the world. Remember using social media must be done in the correct manor with the right tools and utilizing them to the best advantage. Further information on 4dancers.org

Welcome

noreply@blogger.com (Unknown) — Tue, 31 May 2011 15:19:00 +0000

Welcome to the latest part of my journey! Stay tuned for furture blogs in reference to the Dance/Marketing/Business Development.