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	<title>Joanna Geary</title>
	
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		<ttl>1440</ttl>
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		<itunes:summary>Thoughts of a UK regional newspaper journalist - posts on the changing media industry.</itunes:summary>
		<itunes:author>Joanna Geary</itunes:author>
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		<title>links for 2009-11-19</title>
		<link>http://feedproxy.google.com/~r/JoannaGeary/~3/ud1BEcLQ-8M/</link>
		<comments>http://www.joannageary.com/2009/11/19/links-for-2009-11-19/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 21:04:53 +0000</pubDate>
		<dc:creator>Joanna</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.joannageary.com/2009/11/19/links-for-2009-11-19/</guid>
		<description><![CDATA[

Is Twitter a Complex Adaptive System? « emergent by design
Diving talent into silos is an outdated paradigm. Rather, we should be encouraging the facilitation of diverse groups of people working together on common problems.
(tags: business twitter)


]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://emergentbydesign.com/2009/11/17/is-twitter-a-complex-adaptive-system/">Is Twitter a Complex Adaptive System? « emergent by design</a></div>
<div class="delicious-extended">Diving talent into silos is an outdated paradigm. Rather, we should be encouraging the facilitation of diverse groups of people working together on common problems.</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/business">business</a> <a href="http://delicious.com/joannageary/twitter">twitter</a>)</div>
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		<title>links for 2009-11-18</title>
		<link>http://feedproxy.google.com/~r/JoannaGeary/~3/ve4AnoMvZI8/</link>
		<comments>http://www.joannageary.com/2009/11/18/links-for-2009-11-18/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 17:07:53 +0000</pubDate>
		<dc:creator>Joanna</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.joannageary.com/2009/11/18/links-for-2009-11-18/</guid>
		<description><![CDATA[
Post a vulgar comment while you’re at work, lose your job
&#34;Using the time-frame of the comments, our website location and the IP addresses in the WordPress e-mail, he tracked it back to a specific computer. The headmaster confronted the employee, who resigned on the spot.&#34;
(tags: socialmedia)


Times editor James Harding outlines plans for online charging
&#34;&#34;Pledging to [...]]]></description>
			<content:encoded><![CDATA[<li>
<div class="delicious-link"><a href="http://www.stltoday.com/blogzone/the-editors-desk/the-editors-desk/2009/11/post-a-vulgar-comment-while-youre-at-work-lose-your-job/">Post a vulgar comment while you’re at work, lose your job</a></div>
<div class="delicious-extended">&quot;Using the time-frame of the comments, our website location and the IP addresses in the WordPress e-mail, he tracked it back to a specific computer. The headmaster confronted the employee, who resigned on the spot.&quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/socialmedia">socialmedia</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.guardian.co.uk/media/2009/nov/17/times-editor-james-harding-online-charging">Times editor James Harding outlines plans for online charging</a></div>
<div class="delicious-extended">&quot;&quot;Pledging to &quot;rewrite the economics of newspapers&quot;, Harding said the Times would charge for 24-hour access to that day&#039;s edition of the paper alongside a subscription model, but dismissed the idea of micro-payments for individual articles.</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/journalism">journalism</a> <a href="http://delicious.com/joannageary/newspapers">newspapers</a> <a href="http://delicious.com/joannageary/micropayments">micropayments</a> <a href="http://delicious.com/joannageary/business">business</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.editorsweblog.org/newsrooms_and_journalism/2009/11/bbc_appoints_alex_gubbay_as_first_social.php?utm_source=twitterfeed&amp;utm_medium=twitter">BBC appoints Alex Gubbay as first social media editor</a></div>
<div class="delicious-extended">After announcing late last month that it would create the role of Social Media Editor, the BBC has appointed Alex Gubbay as the first to fill the position.</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/bbc">bbc</a> <a href="http://delicious.com/joannageary/socialmedia">socialmedia</a>)</div>
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		<item>
		<title>Influence</title>
		<link>http://feedproxy.google.com/~r/JoannaGeary/~3/k0K32DeRVfk/</link>
		<comments>http://www.joannageary.com/2009/11/18/influence/#comments</comments>
		<pubDate>Wed, 18 Nov 2009 15:03:13 +0000</pubDate>
		<dc:creator>Joanna</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[libel]]></category>
		<category><![CDATA[stephen fry]]></category>
		<category><![CDATA[The Guardian]]></category>
		<category><![CDATA[The Times]]></category>
		<category><![CDATA[trafigura]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.joannageary.com/?p=988</guid>
		<description><![CDATA[It was a shame that I couldn&#8217;t stay longer at the 140 Character conference at O2 Indigo yesterday.
But, in the short time I was there, I did get to listen to a very interesting talk by Stephen Fry. How Stephen is discovering, using, experiencing and reacting to Twitter is fascinating.
One point he made particularly made [...]]]></description>
			<content:encoded><![CDATA[<p>It was a shame that I couldn&#8217;t stay longer at the <a href="http://london.140conf.com/">140 Character conference</a> at <a href="http://www.theo2.co.uk/indigo2/index.html">O2 Indigo</a> yesterday.</p>
<p>But, in the short time I was there, I did get to listen to a very interesting talk by <a href="http://twitter.com/stephenfry">Stephen Fry</a>. How Stephen is discovering, using, experiencing and reacting to Twitter is fascinating.</p>
<p>One point he made particularly made me think. He explained his annoyance at how some in the mainstream press had suggested he had orchestrated the online reaction to <a href="http://www.guardian.co.uk/media/2009/oct/23/jan-moir-stephen-gately-apology">Jan Moir</a> and also the breaking of the <a href="http://www.guardian.co.uk/commentisfree/libertycentral/2009/oct/14/trafigura-fiasco-tears-up-textbook">Trafigura super-injunction</a>.</p>
<p>Stephen was annoyed that he was being singled out when many, many others had particpiated in both these events. As he correctly pointed out, it was unfair to others who had been more involved and had not been recognised. It was, he argued, lazy journalism.</p>
<p>Actually, Stephen went on to argue, he doesn&#8217;t have any influence at all. His followers are intelligent beings who can make up their own minds about things. If he had asked them to stick their heads in the oven, would they have done it, he asked? It is a point he explains more fully in <a href="http://www.stephenfry.com/2009/10/19/poles-politeness-and-politics-in-the-age-of-twitter/4/">a post</a> he wrote last month. </p>
<p>This gets right to the heart of my concerns with the perceptions of influence and responsibility that people have online. I have two points which I would very much appreciate your thoughts on:</p>
<p><strong>Point 1</strong>: If a newspaper with a circulation twice the size of <a href="http://www.timesonline.co.uk">The Times</a> (or 3.5 times the size of <a href="http://www.guardian.co.uk/media/table/2009/nov/13/abcs-national-newspapers">The Guardian</a>) joined a campaign (even it it was late in the day), how much influence would you credit them with having over readers that joined in? How much responsibility does the newspaper have for the outcome of that campaign? How would you feel if this was a campaign with aims that you agreed with? How would you feel if it was something you disagreed with?</p>
<p>My point being that Stephen has over <a href="http://twitter.com/stephenfry/followers">1 million followers</a> on Twitter. Why should his influence on them be any more or less than a newspaper has on its readers? How do we judge that? </p>
<p>If we can say his influence is the same, then surely we have to say that his responsibilities when wielding that influence must be the same. We need to look at this both for campaigns we agree with and ones we don&#8217;t because we will react differently to each. I suspect we are more likely to claim the newspaper acted irresponsibly if we don&#8217;t agree with their campaign&#8217;s aims.</p>
<p><strong>Point 2</strong>: A very interesting chat with someone who understands the intricacies of UK libel law revealed this nugget to me: when it comes to libel, you do not necessarily have to sue the person who was first the first to utter the libel. You can sue anyone who repeated the defamation.</p>
<p>In this situation clients are advised to choose to go after those people who can afford to pay damages. The people most likely to fall into this category? Large organisations (like newspapers) and anyone with a large influence and (as a result) a potentially larger-than-average bank balance.</p>
<p>Of course Stephen is a pretty sensible tweeter and is unlikely to be retweeting libellous statements and getting involved with questionable campaigns. But, I worry about his lack of awareness of the influence he has and, therefore, the potential consequences of it. I don&#8217;t think he is the only one who thinks like this.</p>
<p>It seems, as I&#8217;ve mentioned before, that individual influence and responsibility online is a tricky thing for us all to guage. I think the consequences of that are interesting and slightly worrisome.</p>
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		<title>links for 2009-11-17</title>
		<link>http://feedproxy.google.com/~r/JoannaGeary/~3/uoKPy_cBlGk/</link>
		<comments>http://www.joannageary.com/2009/11/17/links-for-2009-11-17/#comments</comments>
		<pubDate>Tue, 17 Nov 2009 21:04:52 +0000</pubDate>
		<dc:creator>Joanna</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.joannageary.com/2009/11/17/links-for-2009-11-17/</guid>
		<description><![CDATA[

Times editor James Harding outlines plans for online charging
&#34;&#34;Pledging to &#34;rewrite the economics of newspapers&#34;, Harding said the Times would charge for 24-hour access to that day&#039;s edition of the paper alongside a subscription model, but dismissed the idea of micro-payments for individual articles.
(tags: journalism newspapers micropayments business)


BBC appoints Alex Gubbay as first social media [...]]]></description>
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<li>
<div class="delicious-link"><a href="http://www.guardian.co.uk/media/2009/nov/17/times-editor-james-harding-online-charging">Times editor James Harding outlines plans for online charging</a></div>
<div class="delicious-extended">&quot;&quot;Pledging to &quot;rewrite the economics of newspapers&quot;, Harding said the Times would charge for 24-hour access to that day&#039;s edition of the paper alongside a subscription model, but dismissed the idea of micro-payments for individual articles.</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/journalism">journalism</a> <a href="http://delicious.com/joannageary/newspapers">newspapers</a> <a href="http://delicious.com/joannageary/micropayments">micropayments</a> <a href="http://delicious.com/joannageary/business">business</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.editorsweblog.org/newsrooms_and_journalism/2009/11/bbc_appoints_alex_gubbay_as_first_social.php?utm_source=twitterfeed&amp;utm_medium=twitter">BBC appoints Alex Gubbay as first social media editor</a></div>
<div class="delicious-extended">After announcing late last month that it would create the role of Social Media Editor, the BBC has appointed Alex Gubbay as the first to fill the position.</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/bbc">bbc</a> <a href="http://delicious.com/joannageary/socialmedia">socialmedia</a>)</div>
</li>
</ul>
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</div><img src="http://feeds.feedburner.com/~r/JoannaGeary/~4/uoKPy_cBlGk" height="1" width="1"/>]]></content:encoded>
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		<title>links for 2009-11-16</title>
		<link>http://feedproxy.google.com/~r/JoannaGeary/~3/aBrBi9LlX0U/</link>
		<comments>http://www.joannageary.com/2009/11/16/links-for-2009-11-16/#comments</comments>
		<pubDate>Mon, 16 Nov 2009 21:04:42 +0000</pubDate>
		<dc:creator>Joanna</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.joannageary.com/2009/11/16/links-for-2009-11-16/</guid>
		<description><![CDATA[

Foswiki
&#34;Foswiki is a wiki, so you and your team members can collaborate and edit pages directly in the web browser.
For advanced collaboration, Foswiki lets you enter macros (similar to Excel) to automate pages and build entire applications from within your browser. &#34;
(tags: collaboration tools)


A Speculative Post on the Idea of Algorithmic Authority « Clay Shirky
&#34;There’s [...]]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://foswiki.org/Home/WebHome">Foswiki</a></div>
<div class="delicious-extended">&quot;Foswiki is a wiki, so you and your team members can collaborate and edit pages directly in the web browser.<br />
For advanced collaboration, Foswiki lets you enter macros (similar to Excel) to automate pages and build entire applications from within your browser. &quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/collaboration">collaboration</a> <a href="http://delicious.com/joannageary/tools">tools</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.shirky.com/weblog/2009/11/a-speculative-post-on-the-idea-of-algorithmic-authority/">A Speculative Post on the Idea of Algorithmic Authority « Clay Shirky</a></div>
<div class="delicious-extended">&quot;There’s a spectrum of authority from “Good enough to settle a bar bet” to “Evidence to include in a dissertation defense”, and most uses of algorithmic authority right now cluster around the inebriated end of that spectrum, but the important thing is that it is a spectrum, that algorithmic authority is on it, and that current forces seem set to push it further up the spectrum to an increasing number and variety of groups that regard these kinds of sources as authoritative.&quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/newspapers">newspapers</a> <a href="http://delicious.com/joannageary/trust">trust</a>)</div>
</li>
</ul>
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		<item>
		<title>links for 2009-11-13</title>
		<link>http://feedproxy.google.com/~r/JoannaGeary/~3/sygCAc0H3_M/</link>
		<comments>http://www.joannageary.com/2009/11/13/links-for-2009-11-13/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 21:04:44 +0000</pubDate>
		<dc:creator>Joanna</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.joannageary.com/2009/11/13/links-for-2009-11-13/</guid>
		<description><![CDATA[

Video Of The Year: Arianna Huffington And Mathias Dopfner At The Monaco Media Forum
(tags: business)


Readers Favour News Micropayments—But They’ll Only Pay Pennies
&#34;Of those that would consider getting their wallets out to pay for Times Online and the rest, three quarters agreed their upper price limit was a measly 10p.&#34;
(tags: business micropayments)


Clarkson tops list of possible [...]]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://paidcontent.co.uk/article/419-must-see-video-arianna-huffington-and-mathias-dopfner-at-the-monaco-med/">Video Of The Year: Arianna Huffington And Mathias Dopfner At The Monaco Media Forum</a></div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/business">business</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://paidcontent.co.uk/article/419-research-readers-favour-news-micropayments-but-theyll-only-pay-pennies/">Readers Favour News Micropayments—But They’ll Only Pay Pennies</a></div>
<div class="delicious-extended">&quot;Of those that would consider getting their wallets out to pay for Times Online and the rest, three quarters agreed their upper price limit was a measly 10p.&quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/business">business</a> <a href="http://delicious.com/joannageary/micropayments">micropayments</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.brandrepublic.com/News/966597/Clarkson-tops-list-possible-paid-content-earners/">Clarkson tops list of possible paid content earners</a></div>
<div class="delicious-extended">&quot;Consumers say they are willing to pay small sums of cash for online articles, with columnist Jeremy Clarkson leading a list of potential earners if paid content takes off. &quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/business">business</a> <a href="http://delicious.com/joannageary/micropayments">micropayments</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.forbes.com/2009/11/11/worlds-most-powerful-leadership-power-09-people_land.html">The World&#039;s Most Powerful People &#8211; Forbes.com</a></div>
<div class="delicious-extended">&quot;First, do they have influence over lots of other people? Do they control relatively large financial resources compared with their peers? Are they powerful in multiple spheres?&quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/business">business</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.revolutionmagazine.com/news/bulletin/revmail/article/965459/?DCMP=EMC-Revmail">Smartphone wars: Blackberry outsells iPhone in UK</a></div>
<div class="delicious-extended">&quot;Despite the hype around Apple&#039;s iPhone, more people bought Blackberry handsets in Q3 2009 than bought iPhones, according to research released today.&quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/mobile">mobile</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.campaignlive.co.uk/thework/news/966696/Comparethemarketcom-meerchat-VCCP/">&#039;Hasselhoff meerchat&#039;</a></div>
<div class="delicious-extended">&quot;Aleksandr Orlov kicks off his new podcast chat show with special guest, David &#039;the Hoff&#039; Hasselhoff in this new online campaign from VCCP.&quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/advertising">advertising</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.warc.com/News/TopNews.asp?ID=25939&amp;Origin=WARCNewsEmail">Consumer goods brands to drive digital growth</a></div>
<div class="delicious-extended">Consumer packaged goods brands will be among the main drivers of growth in interactive advertising expenditure in the US over the next five years, according to a new forecast from Forrester, the research firm.</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/advertising">advertising</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.eyewriter.org/">EyeWriter Initiative</a></div>
<div class="delicious-extended">&quot;The EyeWriter project is an ongoing collaborative research effort to empower people, who are suffering from ALS, with creative technologies.&quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/technology">technology</a> <a href="http://delicious.com/joannageary/design">design</a>)</div>
</li>
</ul>
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		<title>links for 2009-11-12</title>
		<link>http://feedproxy.google.com/~r/JoannaGeary/~3/Kbb33lG982U/</link>
		<comments>http://www.joannageary.com/2009/11/12/links-for-2009-11-12/#comments</comments>
		<pubDate>Thu, 12 Nov 2009 21:04:31 +0000</pubDate>
		<dc:creator>Joanna</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.joannageary.com/2009/11/12/links-for-2009-11-12/</guid>
		<description><![CDATA[

Discounts help brands on social networks
&#34;These companies understand that we are living in a world where consumer preference isn&#039;t formed in reaction to a message, but through a series of experiences over time.&#34;
(tags: advertising business)


Digital outdoor set for further growth
&#34;&#8230;digital billboards will be the fastest-growing individual channel, with an uptick of 9.1%, to $502m, in [...]]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://www.warc.com/News/7DiM.asp#25921">Discounts help brands on social networks</a></div>
<div class="delicious-extended">&quot;These companies understand that we are living in a world where consumer preference isn&#039;t formed in reaction to a message, but through a series of experiences over time.&quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/advertising">advertising</a> <a href="http://delicious.com/joannageary/business">business</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.warc.com/News/TopNews.asp?ID=25933&amp;Origin=WARCNewsEmail">Digital outdoor set for further growth</a></div>
<div class="delicious-extended">&quot;&#8230;digital billboards will be the fastest-growing individual channel, with an uptick of 9.1%, to $502m, in 2009, and of 13.2% in 2010, having enjoyed a CAGR of 31.4% over the last half decade.</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/advertising">advertising</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.warc.com/News/TopNews.asp?ID=25934&amp;Origin=WARCNewsEmail">Brands use &quot;experiences&quot; to engage consumers</a></div>
<div class="delicious-extended">&quot;Major companies like Procter &amp; Gamble, Nike and Diageo are looking beyond traditional methods of advertising in order to provide consumers with memorable &quot;experiences&quot;, as they seek to increase engagement levels and differentiate their products.&quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/business">business</a> <a href="http://delicious.com/joannageary/marketing">marketing</a>)</div>
</li>
</ul>
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</div><img src="http://feeds.feedburner.com/~r/JoannaGeary/~4/Kbb33lG982U" height="1" width="1"/>]]></content:encoded>
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		<item>
		<title>links for 2009-11-11</title>
		<link>http://feedproxy.google.com/~r/JoannaGeary/~3/JIcgn2tc-CA/</link>
		<comments>http://www.joannageary.com/2009/11/11/links-for-2009-11-11/#comments</comments>
		<pubDate>Wed, 11 Nov 2009 21:04:39 +0000</pubDate>
		<dc:creator>Joanna</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.joannageary.com/2009/11/11/links-for-2009-11-11/</guid>
		<description><![CDATA[

Rupert Murdoch and Google Part 2
&#34;The upside of Option 1 is far more impactful than the downside is bad. There is no reason not to take the chance.&#34;
(tags: journalism newspapers google newscorp)


News Corp to Offer Plaid Stamps!
&#34;Murdoch wants readers to pay for news. I’d like folks to be paying for my words, too. But pulling [...]]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://blogmaverick.com/2009/11/10/rupert-murdoch-and-google-part-2/">Rupert Murdoch and Google Part 2</a></div>
<div class="delicious-extended">&quot;The upside of Option 1 is far more impactful than the downside is bad. There is no reason not to take the chance.&quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/journalism">journalism</a> <a href="http://delicious.com/joannageary/newspapers">newspapers</a> <a href="http://delicious.com/joannageary/google">google</a> <a href="http://delicious.com/joannageary/newscorp">newscorp</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.cringely.com/2009/11/news-corp-to-offer-plaid-stamps/">News Corp to Offer Plaid Stamps!</a></div>
<div class="delicious-extended">&quot;Murdoch wants readers to pay for news. I’d like folks to be paying for my words, too. But pulling out of Google News isn’t the way for either of us to accomplish that. And Twitter isn’t a factor with enough of the audience (yet? ever?) to make a difference.&quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/google">google</a> <a href="http://delicious.com/joannageary/business">business</a> <a href="http://delicious.com/joannageary/journalism">journalism</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.youtube.com/watch?v=ZKCdexz5RQ8&amp;feature=player_embedded#">The Social Media Guru</a></div>
<div class="delicious-extended">&quot;I&#039;m a super f**king social media guru and I&#039;m super f**king busy right now. So busy I have great ideas coming out of my ass 15 times a day. If I had more hours in the day I&#039;d be a billionaire for sure. But today I&#039;m here&#8230;&quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/socialmedia">socialmedia</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.guardian.co.uk/media/2009/nov/11/guardian-news-and-media">Guardian News &amp; Media to cut more than 100 jobs</a></div>
<div class="delicious-extended">Staff in GNM commercial departments are due to be told about the impact of the latest cost cutting on their jobs by 9 December, while changes at editorial will take longer to complete because cuts are being managed through voluntary redundancies and redeployment.</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/guardian">guardian</a> <a href="http://delicious.com/joannageary/technology">technology</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.niemanlab.org/2009/10/how-the-huffington-post-uses-real-time-testing-to-write-better-headlines/">How The Huffington Post uses real-time testing to write better headlines</a></div>
<div class="delicious-extended">&quot;So here’s something devilishly brilliant: The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees.&quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/journalism">journalism</a> <a href="http://delicious.com/joannageary/testing">testing</a>)</div>
</li>
</ul>
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		<title>links for 2009-11-10</title>
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		<comments>http://www.joannageary.com/2009/11/10/links-for-2009-11-10/#comments</comments>
		<pubDate>Tue, 10 Nov 2009 21:04:33 +0000</pubDate>
		<dc:creator>Joanna</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[

Millennials Are More Likely To Pay For Your Content
&#34;We know that Gen Yers are cost conscious, but we also know they will pay a premium if they see a concrete benefit. The product or service must solve a problem, provide exclusive access to content, or emphasizes a custom user experience.&#34;
(tags: free socialmedia)


How To Sell News [...]]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://www.mediapost.com/publications/?fa=Articles.showArticle&amp;art_aid=111120">Millennials Are More Likely To Pay For Your Content</a></div>
<div class="delicious-extended">&quot;We know that Gen Yers are cost conscious, but we also know they will pay a premium if they see a concrete benefit. The product or service must solve a problem, provide exclusive access to content, or emphasizes a custom user experience.&quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/free">free</a> <a href="http://delicious.com/joannageary/socialmedia">socialmedia</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.businessinsider.com/how-to-sell-news-on-the-web-a-checklist-2009-10?utm_source=Triggermail&amp;utm_medium=email&amp;utm_campaign=SAI%20Select%2010%2F6">How To Sell News On The Web: A Checklist</a></div>
<div class="delicious-extended">&quot;You probably can charge consumers for two things: (a) exclusive entertainment content and (b) authoritative information that helps them hang on to more of their money.&quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/business">business</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.the-acap.org/">ACAP &#8211; Automated Content Access Protocol</a></div>
<div class="delicious-extended">&#8220;ACAP (Automated Content Access Protocol) is a new non-commercial, open, global protocol devised by the worldwide publishing community that provides content providers with the necessary tool to enable them to communicate their copyright terms and conditions online in a language that can be read, understood and interpreted by the machines that crawl and index their content.&#8221;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/copyright">copyright</a> <a href="http://delicious.com/joannageary/newspapers">newspapers</a>)</div>
</li>
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<div class="delicious-link"><a href="http://whatmatters.mckinseydigital.com/the_debate_zone/will-people-pay-for-content-online?utm_source=mckinsey&amp;utm_medium=marketing&amp;utm_campaign=social+media">McKinsey: What Matters: Will people pay for content online?</a></div>
<div class="delicious-extended">&quot;A digital universe means readers have plenty of sources to choose from. Publishers considering pay walls have to weigh the costs of losing readers with the benefits of gaining subscription revenues.&quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/business">business</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://blogmaverick.com/2009/11/09/rupert-murdoch-to-block-google-smart-twitter-has-changed-it-all/">Rupert Murdoch to Block Google = Smart = Twitter has changed it all. « blog maverick</a></div>
<div class="delicious-extended">&quot;Having to search for and find news in search engines is so 2008.&quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/business">business</a> <a href="http://delicious.com/joannageary/google">google</a> <a href="http://delicious.com/joannageary/twitter">twitter</a> <a href="http://delicious.com/joannageary/facebook">facebook</a> <a href="http://delicious.com/joannageary/newspapers">newspapers</a> <a href="http://delicious.com/joannageary/newscorp">newscorp</a>)</div>
</li>
</ul>
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		<title>links for 2009-11-09</title>
		<link>http://feedproxy.google.com/~r/JoannaGeary/~3/uhQJ65iy07Q/</link>
		<comments>http://www.joannageary.com/2009/11/09/links-for-2009-11-09/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 21:04:31 +0000</pubDate>
		<dc:creator>Joanna</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[

OC&#38;C Media Top 100 Index 2009 &#124; Media &#124; guardian.co.uk
The list of the country&#039;s largest media groups ranked by revenue
(tags: business)


Official Google Blog: Investing in a mobile future with AdMob
&#34;Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space, the mobile web is still in its early stages. [...]]]></description>
			<content:encoded><![CDATA[<ul class="delicious">
<li>
<div class="delicious-link"><a href="http://www.guardian.co.uk/media/table/2009/nov/09/media-top-100-index">OC&amp;C Media Top 100 Index 2009 | Media | guardian.co.uk</a></div>
<div class="delicious-extended">The list of the country&#039;s largest media groups ranked by revenue</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/business">business</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://googleblog.blogspot.com/2009/11/investing-in-mobile-future-with-admob.html">Official Google Blog: Investing in a mobile future with AdMob</a></div>
<div class="delicious-extended">&quot;Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space, the mobile web is still in its early stages. We believe that great mobile advertising products can encourage even more growth in the mobile ecosystem. That&#039;s what has us excited about this deal.&quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/google">google</a> <a href="http://delicious.com/joannageary/mobile">mobile</a> <a href="http://delicious.com/joannageary/advertising">advertising</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.guardian.co.uk/media/2009/nov/09/media-top-100-index">Charging to the top</a></div>
<div class="delicious-extended">&quot;The list of the country&#039;s largest media groups ranked by revenue is dominated by companies that charge their customers.&quot;</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/newspapers">newspapers</a> <a href="http://delicious.com/joannageary/business">business</a> <a href="http://delicious.com/joannageary/advertising">advertising</a>)</div>
</li>
<li>
<div class="delicious-link"><a href="http://www.ft.com/cms/s/0/ab874200-cd28-11de-a748-00144feabdc0.html?nclick_check=1">Murdoch hints he will sue BBC</a></div>
<div class="delicious-extended">“They will have to spend a lot more money on a lot more reporters to cover the world when they can’t steal from newspapers.”</div>
<div class="delicious-tags">(tags: <a href="http://delicious.com/joannageary/newspapers">newspapers</a> <a href="http://delicious.com/joannageary/newscorp">newscorp</a> <a href="http://delicious.com/joannageary/bbc">bbc</a>)</div>
</li>
</ul>
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