The world of mobile recruiting is still a nascent one but Facebook fan pages have a way to use SMS right now that is free and easy to use. If your company has a fan page on Facebook we suggest you begin to use and promote SMS updates to potential candidates and promote your latest jobs.

Here is further proof that if you use new media to communicate to your customers your company will have a much more favorable impression. Research firm eMarketer released this latest info which caught our eye. Podcasting your jobs is a perfect example of new media in action.

To succeed the article says: “If companies are going to be a mainstay in new media, they’re going to have to realize consumers expect more than a passive existence,” said Mike Hollywood, Cone’s director of new media, in a statement. “New media are about experience, dialogue and immediacy. There was a time when just being in new media got you the gold star for effort. But consumers are continually refining their expectations and more and more are looking for specific interactions.”

Intel’s employment branding commercial is now playing on TV and of course Youtube, so it counts as social media recruiting.

This might be the first ever employment branding spot we’ve ever seen on regular TV (by a corporation). It looks to be part of a new ad campaign that we really love. It’s positioning themselves as a “cool” place to work, unlike any other. Nice job Intel!

PS…they do podcasts too!

We are pleased to announce our newest record holder for downloads on Jobs in Pods.

The recent Ritz-Carlton jobcast has reached 1,000 downloads in 3 weeks!

If you podcast, they will listen

We’re happy to announce a new distribution channel for Jobs in Pods. Its called Stitcher Radio. Its a cool app for your smartphone (iphone or blackberry) that lets you hear shows without downloading them. Instead it streams them to your device on demand.

Its becoming an on demand world and thats why podcasts are so popular. You can consume then WHENEVER YOU WANT. People are busy these days. On demand shows help them time-shift.

One of our newest clients, Ritz-Carlton has just unveiled a new career site that uses both audio and video to highlight the employment experience. Like peanut butter and jelly, we think this technology makes a great combination. Many of our clients are really revamping their career sites and new technology like audio, video, chat, and social network integration are among their prime investments.

example of Jobs in Pods in action

new homepage with video player

While on Facebook today we noticed an ad that caught our eye.

The Visiting Nurse Service of Connecticut has a Facebook fan page and uses it to connect with candidates, list jobs, photos and other useful information. Frankly we’re surprised more employers are doing this although with the job market troubles thats probably why.

But this is a great of example of how to do it. We especially like the job feed in the lower left and the fact they post real photos of employees and events. They’re currently at 750 fans and that number will surely grow over time as long they consistently participate on the page and engage people.

A fan page is a great extension of your corporate brand and comes with plenty of tools and features to manage it. You’ll get stats on age and other demographics. You’ll be able to send out broadcast emails and messages and updates will appear in fans news feeds. All in all its a great way to take advantage of what social media has to offer.

Subscribers to our iTunes feed are now getting more ‘enhanced podcasts’ to their ipods or iphones. We’ve added images similar to what appear alongside each blog post on Jobsinpods.com. It shows the person we’re interviewing as they talk.

The images provide more value and branding to our clients jobcasts. In most cases we’ll use the company logo as well. There is no extra cost for this service. Every client gets it as part of the regular price.

At last weeks Social Recruiting conference in California, our founder Chris Russell had a chance to interview AT&T’s Director of Talent Attraction. Check out this 5 minute podcast and pay close attention to the last 2 questions about using social media to recruit. You can check out Chris at recruiterguy.net.

Download MP3 >>

We’re hopping on a plane tomorrow to attend monday’s Social Recruiting Conference at Google HQs in Mountain View California. The conference is being put on by ERE Media and promises to be an exciting event about the world of social media recruiting.

The event is sold out but you’ll be able to watch a lot of it on the internet via live stream. Watch it here.

This blog was one of the first ever resources for learning about how to use social media to recruit. The dawn of this kind of conference is further proof that social media is a viable recruiting/branding tool.

And remember folks, its not about posting jobs…its about communicating with your candidates.

San Jose here we come.