Jodi Truscott - SuperMomtrepreneur

Beware!!! Hazardous People are Everywhere!

noreply@blogger.com (Jodi Truscott) — Sun, 20 May 2012 19:31:00 +0000

If you know me, you know that I have little tolerance for negative people.

I have learned through many life experiences that there are people out there who simply are M-I-S-E-R-A-B-L-E with their lives. These are the people that have the ability to suck the life right out of you. If you let them.

They can derail your dreams. Inhibit your progress. Make you as M-I-S-E-R-A-B-L-E as them. If you let them.

Lia Mack talks in her article "Removing Toxic People From Your Life" about some of the signs of these toxic types, and what you can do about them.

"There’s a lot of information out there about toxins and their lasting negative effects on our physical health. We all know about the detrimental effects of artificial preservatives, additives, pesticides, and the like. But what about the negative effect toxic people have on our heath?
Can encounters with toxic people effect our physical, mental, and emotional health? If so, how do we protect ourselves from further harm? Then again, we survivors always struggle with putting our own needs first…Is it selfish to remove toxic people from our life?
Before you answer that hard question, ask yourself one more: Could removing such people turn out to be life saving?
Emotionally toxic people can ravage us from the inside out. Yet, what exactly defines a toxic person depends on who you talk to. In my life, I’ve found toxic people are those who:

take and never give in return
constantly complain
gossips
puts others down
makes others feel guilty
can only criticize

What all toxic people have in common is that they always leave us powerless, vulnerable, and depleted. And for us, feeling this way for long periods of time is devastating to our physical and emotional health. All in all, toxic people don’t help us, they harm us.
Just as with toxins in our food and environment, to keep ourselves safe, toxic people need to be avoided whenever possible.
On my blog, I’ve shared what works for me to keep myself, my sanity, safe whenever I’m in the presence of a toxic person. Since then, I’ve shared it countless times and helped others remove toxins from their lives too. So, below, I’ve shared them again, with you.
Be forewarned, though. Some of these tips are going to be hard to swallow at first. But try them out for yourself anyway. See what works for you. So far, following these guidelines has helped me not only be toxic people free, but also stress free. What a life saver…

Walk Away
Say, for instance, you are in a room full of people, and someone starts gossiping, ranting about this or that, complaining about anything and everything, and you know – you know – that no matter what you say, however eloquent, you will never change this person’s mind…just walk away. You do not have to be there to hear all of their negativity. Your presence is not necessary. They will rant and complain to anyone! Who says it has to be you anymore?Leave with your sanity intact! Save yourself!
Here’s what you do: Stand up, totally calm, grab your children so they can escape too, and nonchalantly leave the room. Come back only when you know enough time has passed that everyone else in the room has argued ’till they’re blue in the face with the toxic person, to no avail, and the topic has been changed.
Phew! You saved yourself from a toxic encounter!

Take Yourself Out of the Equation
How about this…There was a huge misunderstanding between you and someone and, had it happened between you and a person capable of having a normal conversation, it would’ve been resolved in a calm, adult conversation. Except this is a toxic person. They do not know how to have a conversation. They only know how to yell, scream, belittle. Nothing is normal about them. Instead of coming to you with the problem, they’ve been gossiping to everyone how you did this and you did that, bad mouthing you to everyone and anyone who will listen. It doesn’t matter if what they say is false or true, take yourself out of the equation.
Don’t play their game. Don’t stoop to their level. Don’t counter act all their assaults. Remove yourself. If need be, say your bit to the toxic person – just the facts – totally calm and firm, and then let it go. You did your part. You’ve cleaned yourself of the misunderstanding. Now, let it go.
Chances are everyone else is just as fed up with this person as you are. Eventually, everyone will see that it’s just another one of this toxic person’s tirades and will start see your wise ways of getting out of the way. They too will remove themselves from this person’s path, seeing how calm and relaxed you are by no longer being involved with this toxic person.
If they don’t, it’s not your problem. Take care of yourself.

Take Responsibility
For your health! It’s your health. If you don’t take care of yourself, who will? No one. Are you going to continue to let this person shape your life for the worse? Allow yourself to feel the effects of their negativity so much that it is effecting your health? They take and never give.
Who is to blame that this person is still in your life? Them? Nope, sorry folks. It’s no one’s fault but your own. They are always going to do what they do. But what they do to you is up to you. No one else.
If you don’t want to be treated poorly, don’t allow it. Do what you have to do to take control of your life. If that means no longer engaging someone in a conversation because you know it’s going to turn sour, then don’t!
If you know that just by being around a certain toxic person brings you down and causes you to feel horrible for days, weeks later, then limit or restrict your contact with that person.
You are in charge of your life, of you. Don’t let others bring you down. You have to take care of your health so that you can take care of all the other things and people in your life you are responsible for.
I know this is the hardest one to swallow, but it’s true. Just think about it. You are in charge of you. You need to take care of you. You. You. You!

So, there you have it. My own ways of dealing with the toxins in my life. What works for you may be different, as there are many ways in which you can save your sanity and your health.
If you have any of your own ideas and tips, please share! We can all use additional tools in our arsenal against our toxic common enemies…
That said, here’s to taking great care of ourselves and removing toxins from our life!"
Great article, Lia! Can you use some of these strategies in your life? I hope that this information has been helpful.

To a wonderful week!

Jodi Truscott

Please....Steal This Blog Post.....

noreply@blogger.com (Jodi Truscott) — Tue, 17 Apr 2012 22:21:00 +0000

First and foremost ~ a HUGE thanks to all who have (and will) vote for me as one of Sacramento's Most Valuable Bloggers ~ I'm truly honored.

(You can see what I'm talking about here ~ CBS 13 Most Valuable Blogger Awards

I have a confession to make.....and actually if you know me it's a phrase you hear me say quite often: I'm not that creative. Most of my blogs are not (gasp) original thoughts of my own! Shocking ~ I know....

In fact, much of the content, ideas and strategies that I share with my clients and those of you reading my blog postings is, in essence, "pilfered" from other sources. What I am able to recognize, though, is "good stuff." "Stuff" that is worth passing along to others to help them be successful in their business and/or their lives.

Think of it this way: if you have something to offer, and somebody "borrows" it to share - that's a form of flattery. I'm going to share a bit of insight via a question posted (okay, borrow/steal) by Andrew Hannelly from TMG Custom Media: Is Your Content Worth Stealing? See Andrew's Original Post here.

"I hope you steal this blog post.

There won’t be an alarm that goes off. The Feds won’t come to get you, and no one will probably ever know that you did. It’s not a trick, it’s not a trap, and it’s not a lure.

I actually want you to. Because that means I’ve done my job.

The Question and Answer Economy

Your audience has a series of ongoing questions that they must answer in order to do their job. Taking in to consideration what their problems may be can help formulate the types of solutions your readers might want to borrow from you.

Put yourself in their position and create content that helps them perform better at work. In other words, content they can steal.

Play to the thieves and you’ll win with everyone. Creating content worthy of being stolen will provide a great value to your readers – but it will also build you inbound links, gain you social media mentions, and increase brand awareness for those who do give credit where credit is due.

When you create content, ask yourself: would I steal this blog post?

Everybody’s Searching for Something

When people use the Internet to look something up they are typically in need of an answer. They’ll type in a quick Google search or make a plea on Twitter hoping to be equipped with one. They have specific questions, and need real answers. Your readers need lines for the script that is their workplace dialogue. Most likely, they’re looking to make a case for something and they need back-up. They need something they can “borrow” on their trip to the conference room.

Your content should provide this.

What Type of Content Do People Want to Steal?

Statistics and research: Every PowerPoint presentation needs this, and many business decisions are based on having this on hand. Provide your audience with a numerical nugget they can use in their next presentation (Brian Solis is a master of this, among other things.)

Best practices and how-to: So your reader has buy-in on her next big idea, but is a little foggy on implementing such a complex technical endeavor. Give step-by-step instructions or best practices that solve a business issue that they can print out and send to their team. (Google made this theft-worthy guide to SEO here)

Illustrations and infographics: A member of your audience has been trying (in vain) to explain a concept to busy, bored and/or uninterested colleagues. Provide them an infographic they can re-sketch on a white board and earn coveted buy-in. (Matt at DataDial.net did a good job of this here.)

Case studies and examples: Articulating a roadmap to success is a lot easier when someone else has blazed the trail for you. Providing your readers with practical applications of how something has worked in the laboratory of the real-world gives them a story to sell (even if it isn’t quite theirs to sell) (Folk-hero Chris Pearson demonstrates this technique here.)

Powerful soundbites: There’s a reason advertising uses taglines and politicians use slogans: they are memorable, thought-provoking (the good ones are), and can pack a punch without a whole lot of text. Giving your reader a quote, an analogy, or a status-quo shattering statement can be exactly what they need to get the attention of their colleagues in their next strategic session. (Eric Fulwiler generates these on an almost daily basis on his blog.)

Not everyone is a thief, and not every thief is malicious. We just happen to live in a very fast-paced world and people are facing pressure to deliver quickly and people don’t always have time to scribble a “source” in their footnotes.

Play to that reality and deliver content worthy of being stolen.

You might not get direct credit, but between you and them, they know where they got it, and you better believe they’ll be back."

Have a wonderful Labor Day All!!!

~ Jodi ~

email me at: joditruscott@surewest.net

I'm on Facebook at www.facebook.com/themarketingmom

The Green Fish Gets the Business or "Why Niche Marketing Makes My LifeEasier"

noreply@blogger.com (Jodi Truscott) — Mon, 12 Mar 2012 20:37:00 +0000

Which Fish Caught Your Eye???

I’m all about the Niche.

(niche: A distinct segment of the market)

I can tell you with a great deal of description who my “perfect”client is. I’ve learned this through years of practice and some disappointments along the way. Curious? Send me an email and I'll describe them to you.

For me, it just makes sense to spend my time and energy focusing on people who actually are a good fit to do business with me. This can depend on several factors, but more often than not, staying within your niche can save you a whole lot of drama, headaches and money.

So how does Niche Marketing work?

Let's say you run a business where you offer music lessons for kids. You post your business license information in the local paper and immediately your phone starts ringing. Wow! You're quite popular, especially among the local publications. They all seem to be clamoring for your business.

It's a tough decision! Where to spend your very limited marketing budget....

* Newspaper ads?

* Radio?

* Online advertising?

* Vendor events?

* Etc., etc..

NOW - ASK YOURSELF THESE BIG QUESTIONS:

Have I identified who my ideal client is?
Can I describe her/him to someone?
Where do they live? Shop? What types of services do they use?
What problem(s) do I solve for this person?
Where will they be looking for me????
How are the most likely to find me????

The answers to these questions will determine which way you proceed with your marketing efforts (and marketing $$$$).

I'll leave you with these words of caution: Despite what people tell you, there is no "One Right Way" to market your business. Use the criteria above (aka The Questions) and make the decision that is best suited to you and your business.

Happy Niche Finding!

www.joditruscott.com

www.fb.com/themarketingmom

email: joditruscott@gmail.com

Networking - Why It's Better Than a Root Canal

noreply@blogger.com (Jodi Truscott) — Wed, 29 Feb 2012 20:11:00 +0000

I'm sure that this agent is quite.....capable.....

It's a fact. People enjoy doing business with those they know and trust. Networking is the best way to expand the list of people you know and consequently the number of people you do business with (aka Customers).

When used correctly, networking can help you develop relationships, expand your client base, and give you a steady stream of prospects.

So…..When did Networking become a four-letter word? My guess is probably around the time that masses of people began to attend events, luncheons, and meetings with the sole purpose of GETTING SOMETHING FOR THEMSELVES.

Does this sound familiar?

SCENARIO: You are at a business luncheon/event/meeting. Across the room, another individual makes eye contact with you and proceeds to stride across the carpet with a determined look on their face and an outstretched hand.

THEM: “Hello, I’m Susie Salesperson from XYZ Widget Company.”

YOU: “Hi, Jodi Truscott, J Truscott Marketing."

THEM: “Jodi, I sell Widgets. They are the BEST widgets in the world. Are you familiar with our Widgets?”

YOU: “No, what are…..”

THEM (interrupting): “Our widgets are 100% guaranteed. And, I always need new customers. Can I call you tomorrow and talk to you about widgets? Do you have a business card? I’m going to call you tomorrow at 9:00 a.m.”

YOU: “Well…..”

THEM: “Great. Talk to you tomorrow.” Susie then proceeds to stride across the room towards her next target.

Bob Berg, author of “Endless Referrals,” defines networking as the “cultivating of mutually beneficial, give-and-take, win-win relationships.”

So, how SHOULD one network? Remember these steps:

(1) Introduce yourself to people wherever you go. Ask them questions about their life and interests. Use the acronym FORM (Family, Occupation, Recreation, Motivation) as a guide. People like to talk about their family, work, what they like to do for fun and things they are passionate about. This is the first step in relationship building.

(2) Exchange contact information or business cards in a non-threatening way. Remember how Susie told me she was calling me the next day immediately after getting my card and literally knew nothing about me? When you exchange business cards, keep the focus on how YOU can help THEM. The more you focus on them, the more you will stand out as most people usually focus on themselves. Remember that each person has a sphere of influence, and as they grow to like and trust you, the more inclined they will be to refer others to you.

A great question to ask, after listening to their answers to your FORM questions (see above), is:

“Nancy, can you tell me (wait for it....) - Who or what is a good referral for you?”

I can almost guarantee that they will look at you with a bit of surprise (really, how often that that happen – someone asking about THEM), and will start talking in detail. Your job is to LISTEN!

(3) After meeting someone, send a thank you note (or email, or quick call) to let him or her know you enjoyed meeting with them and that you will be on the lookout for referrals to send their way.

Networking isn’t a dirty word! Use it properly and your business (and referrals) will flourish!

Need help growing your business? Run out of ideas? Let's chat!

email: joditruscott@gmail.com
visit me on facebook at www.facebook.com/themarketingmom

10 Truths About Being a Momtrepreneur

noreply@blogger.com (Jodi Truscott) — Wed, 22 Feb 2012 14:23:00 +0000

10 Truths that I Have Learned About Being a Momtrepreneur (or, why I do this.....)

(1) Balance is key. There are never enough hours in the day and you have to learn to juggle family/business/life, etc.

(2) Those who don't have either (a) a business (or a business AND a job) (b) kids or (c) both will never understand why you would take on so much.

(3) There is no bigger rush than succeeding in something that you never thought you could do.

(4) No full-time job will ever compare to the excitement of watching something you launched from scratch evolve and become successful.

(5) Don't quit your day job - at least until you really, truly know that your business is going to make it (i.e. Earns $$$$)

(6) Most will think you are nuts for starting a business. That's okay. You'll have the last laugh when you show them the $$$ you've made.

(7) People will try to discourage you. Ignore them, they're just jealous.

(8) It's not easy. Being successful (even moderately) requires tremendous faith in yourself and tenacity.

(9) It's easy. Once you figure out what YOU want, and what your magic "WHY" is, everything seems to fall into place.

(10) There's nothing better, truly. Trust me on this.

Thoughts?

Happy Wednesday :)

The Top 10 Marketing Tips of All Time - Revealed!

noreply@blogger.com (Jodi Truscott) — Fri, 10 Feb 2012 04:35:00 +0000

And the Award Goes To......

First of all, here's the disclaimer:

I didn't think these up. Not even close.

I do, however, believe in and encourage each of you take these tips to heart. Most people know they NEED to market, they just don't know how/why/what to do. In no particular order, here are the Top 10 Marketing Tips of All Time, courtesy of MarketingScoop.

(1) Know your audience. Successful campaigns get that way because marketers know their audience. They fully understand their needs, how to help meet those needs and how to create demand. Knowing and understanding your audience through proper market segmentation means a well targeted campaign that generates a profitable return.

(2) Focus on the offer. A marketing offer is the driving force of marketing promotions that drive results. In fact, market testing has proven that the offer is the most significant criterion for conversion. Focus on your offer if you want to be successful.

(3) Split test. Never ever run a campaign without testing something. One of the most common is a split test which allows you to simultaneously test two versions of something. It can be a web page, post card, or email. Split testing is essential for improving performance.

(4) Never work alone. The most creative ideas come from working with other creative people. Don’t feel like you need to have all the answers or great ideas. You may start with an idea, but an open dialog with creative individuals will make it better.

(5) Don’t sell on price. I’ve seen so many marketers fail because they sell on price alone. This leads to a discounting war, lower profitability, and often bankruptcy. Rather, focus on creating so much value that the perception of price becomes insignificant.

(6) Consistent messaging. Consider the entire user experience before you launch a campaign. From email to website to offer, is the prospect having a consistent user experience? If they are, your campaigns stand above 98% of others.

(7) Create value after the sale. As marketers, it’s our job to understand our market segment and build relationships, not dump people off at the front door of our store and walk away. Focus as much of your energy on building relationships with customers as you do prospects.

(8) Test. Test. Test. In addition to split testing, you should consider multiple forms of testing in each marketing discipline. For direct mail, test headlines, offers, copy, time of direct mail drop, etc. Consider testing a life long mission.

(9) Integrated Marketing Works Best. You can’t rely on one form of marketing to carry you to success. It’s okay to generate most of your leads or sales through PPC marketing if you will but what happens when that dries out? Use multiple media sources to meet your goals.

(10) Nothing can replace experience. You can run out and hire all of the best consultants in the world, but you still have to do the work. Nothing can replace actual experience. It will make you a stronger marketer and more successful in the long term.

Apply these helpful marketing tips if you want to be truly successful. These techniques and tips are applied by successful marketers on a daily basis. The result is an ever growing success rate of marketing success.

Questions about marketing and growing your business? Contact me!

joditruscott@surewest.net

www.facebook.com/themarketingmom

Help Is On the Way - All You Need to Do Is Ask

noreply@blogger.com (Jodi Truscott) — Sun, 05 Feb 2012 04:43:00 +0000

Garbage doesn't empty itself either.....

Aren't kids great. I know that if I need help with anything, I can just ask my kids.

Once in a while, I'll actually get the help I need without asking three or four times.

With kids, we tell them what we need in pretty clear terms. And we do it without hesitation:

Clean your room.
Take out the garbage.
Stop eating all the snacks in the house.
Don't take all of the bark out of the backyard and dump it in a pile on the glass patio table and mix it up with water......

Let's face facts: At some point in your life as a momtrepreneur, you are going to need help. Truth is, you probably need help in one form or another right now, but aren't really sure about how to ask for it.

Being wishy-washy or doing the dance of "Well, I kinda sorta wanna ask you something but I know you are busy and don't want to bother you by saying out loud what I really need but I hope you can figure it out because I know you have nothing better to do with your time" will get you nowhere.

The "Right Way" To Ask for Help

A select few individuals actually ask for what they need in a respectful and effective manner. And it is no surprise that those people get their requests filled, time and time again. Here is how they do it, and how you need to start doing it, as well:

Prepare them

Rather than just blurt out what you want or need from someone, take a softer approach, such as saying, “I need to ask you a favor” or “I want to ask you about something I need help with.” By leading with this, you don’t blindside the person. It brings them comfort and makes them feel appreciation for you, since you give them the time (albeit seconds) to mentally prepare for your request.

Tell them what you need.

This is where you really need to be specific about what you want or need. You want the person to be able to answer yes or no, in direct response to your question. “Yes,” of course, is what you want. But even “No” will bring you clarity about what you need to do next (like move on to the next person). What you are trying to avoid is having them ask whether they can take some time to think about it, or state that they need to consult with others before committing. So, always try to ask for help in a way that will get you a straight yes or no response.

Tell them why you need it (a justifier).

This is a little behavior-influence voodoo magic! Study after study shows that people are more persuaded to say yes to a request when there is a justification that supports the reason for asking. Instead of just asking, “Will you cover my shift tonight?,” a far more influential request would be, “Will you cover my shift tonight? I need to get home, since my babysitter canceled at the last minute and my 3-year-old son is home alone.” Just remember that your justifier always needs to be truthful.

Give them a way out.

No one feels like doing a favor that is simply put upon them. By giving them a way to decline without egg on their face, you will make them feel much better about you. And when they do say yes, they will feel it was fully their decision – which is a really good thing. Oh, and if they decline, they would have hated you if you forced it upon them, so it is a good thing, either way.

Remember appreciation and gratitude.

Always thank them when they do accept your request. Reiterate how it is helping you, and reward them for the favor. A little gift is a wonderful way to show your appreciation. “Thanks for covering for me, last night. You really helped me out…so here is a little something for you – a bottle of my favorite wine.” And, by giving a gift, you position yourself to ask them for a favor again, if you ever need one down the road.

Asking for help isn’t difficult, it just takes a bit of tact and an understanding of the “right way” to go about it. Don’t be shy – just ask.

-- Jodi --

Questions about Marketing Your Business? Email me!

email: joditruscott@surewest.net

www.facebook.com/themarketingmom

Excerpts taken from How to Ask For Help The Right Way, Mike Michalowicz, Author.

Just Do It!!! Be a Loser.

noreply@blogger.com (Jodi Truscott) — Thu, 02 Feb 2012 03:10:00 +0000

(

(Originally written back in August, 2011 - but hey! Let's recycle for the sake of simplicity! Enjoy!!!)

Good morning, and Happy Tuesday!

Have you ever wondered how people become losers? I know that sometimes I wonder just what motivates someone to be apathetic, unenthusiastic and generally "blah." Thanks to an earlier post today from Darren Hardy, CEO and Publisher of Success Magazine, I’d like to share with you the secrets of “How to Be a Loser.”

“Why do you want to learn how to be a loser? you ask. We learn from both examples and warnings. This post provides you both.

It’s good to know how to be a loser so, 1) you could do the opposite and 2) you can check to be sure you aren’t doing those things yourself.

I remember Jim Rohn saying that it’s too bad failures don’t give seminars. He would say, “If you meet a guy who has messed up his life for forty years, you’ve just got to say, ‘John, if I bring my journal and promise to take good notes, would you spend a day with me? Tell me how a good-looking guy like you with a beautiful family, everything going for him messed up his life so bad. What did you do? What do you read? What do you eat? What type of people do you hang out with? What do you do with your free time? What TV programs, newspapers, and radio programs do you spend time with? Wouldn’t that information be valuable? Find out and then DON’T DO those things.” Great strategy.

Here’s some loser training tips to get you started:

Take it day by day. Don’t bother with setting goals, making plans and preparing. Just wake up each morning and figure out what you want to do then.

Seek comfort. Growth and progress requires work, stress and struggle. Forget it. Stay comfy instead.

Don’t believe in anything. It’s easier to be cynical. If you believe in something you’ll have to do something. It’s easier to point out what’s wrong with something. Then you’re off the hook.

Be heard. You have a voice—use it often. Be sure to tell your story, no matter who is talking and what the topic is.

Avoid failure. The best way to avoid pain, rejection and failure is to not try at all.

Sleep in. Hey, you don’t want to accomplish much anyway, you might as well sleep in. Let the early morning strivers clear out before waking.

Don’t let others mess you up. Just take care of No. 1. Family, friends and other relationship require effort, sacrifice, being inconvenienced and doing things and listening to things you don’t want to. Who needs that?

Be blameless. If you never step forward and take responsibility, then you can never be blamed.

Defend yourself. Your view and opinion should be protected in every instance. Don’t let something you disagree with go undefended. Prove yourself always.

Protect yourself. Keep your guard up. Trust no one. Love no one. Those you let in might hurt you. Keep a wall around your heart. It’s safer that way.

Expect to lose. If you expect it, you can’t be disappointed right? Don’t put yourself at risk by having high expectations. Expecting to win and for good things to happen puts pressure on you and makes you face self-doubt, angst and tension. Just surrender early. Then the pressure is off.

For extended study… just find two or three losers and interview them. Find out what TV shows they watch, what radio programs they listen to. Find out where they eat and what they eat. Who do they spend time with? What do they talk about? What magazines, books, blogs and newspapers do they read? Find out what they think about our current economy, our government and the future. Ask them how they treat their spouse. Find out what they think about their co-workers. Etc.

Take copious notes. Make a long list. Then, DON’T DO ANY OF THOSE THINGS! Those are the things that mess up your life. Do the opposite and you become the opposite of a loser, which is a what? Yeah, a winner! That’s what you want to be, right? Then don’t think, act, talk, walk, dress or do what losers do.”

Happy Tuesday!!!!
~ Jodi ~
Email: joditruscott@surewest.net
Facebook: www.facebook.com/themarketingmom

Wait a Minute . . . . I've Been Looking for Work-Life Balance!

noreply@blogger.com (Jodi Truscott) — Wed, 25 Jan 2012 04:27:00 +0000

Work-Life Balance.....

We all want it, don't we? As busy momtrepreneurs we know it's out there....somewhere....just out of our reach.

How do we find it? Where do we start?

It's simple: Planning, Communication and Boundaries.

(Okay, maybe it's not quite that simple - but it's definitely a step in the right direction.) In fact, here are SIX steps in the right direction -

Six Steps to Help Working Mothers Find Work-Life Balance:

Step One: Organize And Prioritize Your Tasks

Do the dishes and the laundry. Get that spreadsheet finished. Take the kids to baseball practice and piano lessons. Send out that email before you forget. The number of tasks flying through working mothers' heads is incredible! It's no wonder you feel frazzled. Take an hour each week to plan and schedule the activities and expectations for the coming days. With a good day planner, you can set time specifically for work, family, and you time. Don't forget to schedule break time in there, to recharge your mind and help refocus on the next thing on your list.

Step Two: Give Yourself A Break

You're Supermom, and are doing your best at being a successful business woman. But when there is more than one goal to focus on, occasionally some things might not get done. And that's okay! Explain the importance of your job to your family, and the importance of your family to your boss. While you might be holding yourself up to the level of perfection on every single task, there will come times when you need to accept that something is good enough and to move on. Communicate with your spouse, your children, and your boss when you're feeling overwhelmed. Include them in your planning and time management, so that everyone is on the same page with expectations. And when you're falling behind? Ask for help. No one will think less of you for it.

Step Three: Moms in Business Need To Set Boundaries

For successful business women, communication is key. When you're also juggling a family, it's even more important. Setting boundaries between work and home will help stop the two from bleeding into each other. The first boundary to set is between work people and your family. Make sure that work people can only contact you during certain hours, and outside of that, it has to wait until tomorrow. The same goes with your family: during scheduled work time, unless it's an emergency, it can wait. The next boundary is to segregate your time. Hours spent at work are focused career time, whereas time at home is dedicated family time. The last boundary for working mothers is separating your work space. If you work in the home, designate a room for your office, and while you're in there, it's as if you're not even home.

Step Four: Connect With Other Working Mothers

Sometimes, it feels like no one gets it. Do a bit of searching to find a network of like-minded working mothers, either online or in your neighborhood. Even if you can't fit in attendance to an event, having the chance to connect with other working mothers, who are also trying to juggle being successful business women, will be a great help to your sanity. When we're at our most frustrated, it's comforting to realize that we're not the only ones going through it. Groups and online communities such as these offer friendship, advice, play dates, and even business networking.

Step Five: Take Care Of YOU

When planning your week, plan at least an hour, twice per week, that is yours alone. This might be to get a pedicure, take a long bath, or have a glass of wine while reading a novel. A critical part of balancing being a mother and a successful business woman is time to unwind. There may be other things that you could be doing, and it may seem counter-productive. However, working mothers need time where they are not a mother, not a business woman, but just themselves.

Step Six: Family Still (And Always) Comes First

Make your family time non-negotiable. When there is a struggle between choosing family or work, you can always make your family your number one priority. If you have a boss, express the importance of your family, and that you will need to be available for emergencies. If you work for yourself, or from your home, it can be incredibly difficult to know when to shut down and stop working. With proper planning and time management, as well as a supportive family and boss, you should be able to feel fulfilled as part of both groups: working mothers and successful business women.

Thoughts??? What changes can YOU make?

Jodi Truscott
www.fb.com/themarketingmom
email: joditruscott@surewest.net

Courtesy of: Tressa Smallwood Article Source: http://EzineArticles.com/6648129

My Name is Jodi ~ and I'm an ENFP.....

noreply@blogger.com (Jodi Truscott) — Sat, 21 Jan 2012 03:02:00 +0000

(Reprinting a blog from a few months back ~ enjoy!!!!)

I was thinking this morning about Personalities. As many of you know, I have a full-time “real job” with the State of California. As such, I spend 8+ hours of my day with people of varied personalty-types. It is a constant challenge to co-exist, as we are all tasked with many projects and deadlines that require us to work together in harmony. Surprisingly.....This does not always happen.

It is important in our daily lives, and especially when you have a business, to understand that different personality types will always be a factor. You may feel that you are communicating exactly what the other person needs to hear, but they, in turn are hearing/seeing/experiencing something completely different.

A very expressive, somewhat loud and excitable person (such as myself) may bring a bit of “sensory overload” to a more reserved and analytical type. I know that I’ve scared a few people with my “peppiness” over the years, and I have tried to become more conscious of the panicked expression on people’s faces when I get too animated and they are slowly backing away!

Do you know your Personality Style? There are some great websites with interactive questionnaires that will give you some insight:

· www.personalitytype.com

· www.personalitypage.com

· www.keirsey.com

· www.humanmetrics.com

Curious about mine?

"You are an ENFP (Extravert, iNtuitive, Feeler, Perceiver)

ENFPs represent between 6 and 8% of the U.S. population

Curious, energetic, adaptable, and creative, ENFPs like considering unconventional approaches. They enjoy batting around ideas and finding creative solutions and are energized and intrigued by new possibilities and anything out of the ordinary. ENFPs tend to be talkative, enthusiastic, playful, and generally fun-loving people. Warm and caring, ENFPs have strong personal values upon which they base most decisions. Conversations with ENFPs can be very circular as they excitedly move from one topic to the next, making connections and associations.

Unconventional and occasionally irreverent, they pride themselves on their uniqueness and originality. Optimistic, and spontaneous, ENFPs have a strong sense of the possible. For them, life is an exciting drama. Because they are so interested in possibilities, ENFPs see significance in all things and prefer to keep lots of options open."

Today’s Task: Take a few minutes to complete one of the online Personality evaluations and share your results here. Were you surprised but what you learned?

Have a great Sunday!

~ Jodi ~

Email: joditruscott@surewest.net

Facebook: www.facebook.com/themarketingmom

Got Questions????

noreply@blogger.com (Jodi Truscott) — Fri, 20 Jan 2012 01:47:00 +0000

For thought!!!

If you could ask anyone in the world (past or present) 5 questions - what would they be???

Need Business - Get 'Em Buzzing (5 Tips to Use Now!)

noreply@blogger.com (Jodi Truscott) — Mon, 16 Jan 2012 17:39:00 +0000

You WILL NOT BELIEVE what happened! next!!

So - you have a business.

But, other than your family and closest pals (and your dog), nobody seems to know about it. Maybe you occasionally have a customer, sell a widget, or, if you are in direct sales, have a show.

The problem is, unless you "Get the Word Out" about your business, nobody is going to find you.

This poses a question: How To Get People Buzzing About YOUR Business?

Word of Mouth is a wonderful (and generally FREE) strategy in marketing. It can also be an Epic Fail if you aren't careful. I'll share a few tips (and cautionary tales) for using Word of Mouth Marketing to your advantage thanks to Susan Ward's article on About.com:

1) Provide good customer service.

I'm a big promoter of customer service because it's one of the few ways that small businesses can compete with larger businesses, especially those that focus on low prices. I've written a lot of articles on how small businesses can provide good customer service, but there's no real secret to it. All you have to do is show your customers that they are important to you and treat them with the courtesy, respect and interest that you would hope for in their place. Do this consistently, whether you run a retail store or a website, and positive word of mouth is sure to follow.

2) Make it easy for your customers to contact you.

Poor communication practices will drive away not only the customer that was trying to reach you but the other people he tells about his frustrating experience, too. Supposed business phones that just ring and ring and don't even connect to an answering machine or that connect to full voice mail boxes are pet peeves of mine. As are websites that don't provide easily accessible contact information. And don't even get me started on business phones that are answered by children.

3) Maintain a positive image.

For small business owners, this means remembering that you are never off and that you need to treat all people with courtesy and respect – not just the customers that are in front of you. Don’t be one of those idiots who cuts people off in traffic while driving a vehicle with a website and business logo emblazoned on it or one of those jerks who yells at the kids' soccer referee during the game. People love to tell other people stories about the jerks they've recently encountered and your behavior will affect your small business.

4) Clean and pleasant surroundings are a must – even on the Web!

In my little town, I was once told that at a particular restaurant, the owner was spotted one day sitting on the toilet peeling potatoes. Whether or not this is a true story, I've never been to that restaurant since; I can’t help but think of it as dirty and unsanitary. See how bad word of mouth works?

Good word of mouth travels, too. People will tell other people how organized your shelves are, what state your rest rooms are in, or how pleasant your waiting room is. To get good word of mouth building about your small business, think about what makes up a pleasant customer experience in your case and make sure that all the elements that would contribute to such an experience are in their best shape.

On the Web, that means things such as having search functions and site organization that make items easy to find and visible information on ordering and shipping and returns.

5) Ask for testimonials and display them prominently.

Testimonials from satisfied customers (short written statements praising your service, products or both) are powerful endorsements and can really spark good word of mouth. Get in the habit of asking for them.

Once you get testimonials, make sure you use them to maximum effect, posting them on your website, on your Facebook page, in your advertising, in your store... wherever they will be visible to the public and seed a positive image of your small business.

Word of Mouth Happens But...

Word of mouth is something that is going to happen, whether you pay it any attention or not. But it can be such a powerful marketing tool for your small business it seems silly to ignore it.

Why not tune into what people are saying about your small business and speed the spread of positive word of mouth though by applying the strategies above? All that can happen is that you’ll gain a bigger customer base and that’s good for business.

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * *

Questions???
email me at joditruscott@surewest.net
www.fb.com/themarketingmom

Go Over, Go Under, Go Around.....Just Don't Give Up

noreply@blogger.com (Jodi Truscott) — Sat, 14 Jan 2012 15:46:00 +0000

We’ve all had them.

The days where we wonder WHY we are putting in the time, the effort, the endless hours to work on/in/around our businesses.

Whether we work our businesses full-time or part-time, whether we have a “real job” during the day, the same challenge presents itself repeatedly:

How to stop from “giving up” when you hit another bump on the road to success.

I’ll share a great article I found that really speaks to “What It Means to Never Give Up.”

I had dinner with my old classmates recently. Over a sumptuous spread of sushi, we talked about how we were getting on in life and our plans for the future. One of them, G had started a webstore and was thinking of taking a 6 months sabbatical off her job to focus on the business. I remembered she had a close friend who ran an ecommerce store full time and reminded G to seek her advice.

“Oh, wasn’t you aware? She went back to the corporate world.” G blurted out just as I popped a piece of salmon sushi into my mouth. I nearly choked.

“Huh? You mean she’s no longer working on her business?” I muffled. “What’s she doing now?”

“She went back to being a secretary.” G explained, taking a sip off her cup of green tea. “You know, it can be really nerve wrecking just surviving on the business’ income. It’s too unstable.” G nibbled on a piece of meguro sashimi and continued, “So after several months working solely on the store, she took on another part-time job. Sales related. But that industry was too competitive and newcomers like her had no edge. She called it quits and finally went back to her old line. But she’s still manning the webstore on the side though.”

I put down my chopsticks.

G’s friend was one of few people within my social circle who inspired me in one way or another. Back at the time when everyone of us – myself included – were slogging on 9 to 5s, G’s friend left her job in a corporate firm to setup an online business. Though she had no prior knowledge in the line of products she was selling, you can tell from the way she went about learning the tools of the trade that she really wanted it to be a success. I secretly admired her guts to go against the tide and yearned that one day I would muster enough courage to do the same. Learning about her decision to quit had a surreal impact on me.

The feeling was as if you’d just lost a fellow comrade in a battle. A fight towards living a conscious life where one will never settle and give up easily no matter how arduous the going seems to be. Knowing that someone like her – one of the more strong willed & self aware persons I knew around me – also gave in to the realities of life, I was slightly disappointed.

“Never Never Never Give Up!” ~ Winston Churchill

I’ll be lying if I tell you I never give up on anything in my life. Most of us have been quitters at any one point of time. I did and I still grapple with such thoughts every now and then. In fact, it was the act of quitting on goals that didn’t worked out that led to where I am now. Every endeavour served its purpose in chronicling this path I’m treading on. And I don’t regret embarking on every single one of them!

So what does “never give up” really mean?

It’s an attitude.

It’s a refusal to kowtow to one’s circumstances regardless of what happens.

It’s an attitude of life when you’ll continue to believe in yourself and never succumb to the experiences that life throws at you. It’s not about staunchly holding onto something for the sake of your ego. Or for putting up a pretense.

It’s not about winning every time or not failing at all. No one can do that. But rather, taking heed from our failures, pick it up from we left off and move on. Either to continue in the same ambition with a different twist or plunge into an entirely different domain altogether.

You can fail. And you can lose for now. You can even quit on those goals that don’t serve you any more. But no matter what happens, don’t ever be defeated in spirit to even try and forge much stronger than before.

People Who’ve Never Given Up

So many wonderful men and women of the past have shown us how they’d never given up on their ambition. And whenever you feel like throwing in the towel, read about them and ask yourself:

“They never give up. Why should I?”

Your Thoughts????

www.joditruscott.com

www.fb.com/themarketingmom

email: joditruscott@surewest.net.

Article courtesy of GoalSettingCollege, www.goal-setting-college.com.

Photo courtesy of http://alyssiakirkhart.blogspot.com

Want to Lose a Customer??? Here's How!

noreply@blogger.com (Jodi Truscott) — Sat, 07 Jan 2012 17:31:00 +0000

Who Knew I Was This Popular?

All of us have had experiences with sales or service people.

These are the individuals that make their living in one way or another based on the level of service they provide to us. They encompass everyone from the retail store clerk, to the restaurant server, to the consultant who does a party in your home to even a doctor.

Think about it. All of these interactions exist to provide some sort of compensation, either direct, or indirect, to the service provider.

We’ve had great encounters. We’ve had crappy encounters. And then, we’ve had encounters that we just shake our head in bewilderment at.

Today, based on my own personal experiences (and, disclaimer: I couldn’t make this stuff up), I’d like to share a few.....

Things That a Sales or Service Person Should

NEVER Do/Say/Infer to a

Prospective or Current Customer:

DENTAL HELL

I went to a local dental office in excruciating pain. After an hour waiting in the dentist chair for the dentist to see me, the dentist announces to me that (1) I had to make a quick decision about what procedure to allow her to do (i.e. a root canal) because (2) She needed to leave and pick up her kids since the nanny had been there all day already (it was 3:00 p.m. on a Wednesday) and (3) The procedure would cost $2,000.

When I questioned the cost, her response to me was.......

"WHAT'S THE PROBLEM? DON'T YOU WORK?"

On a side note: Based on the seriousness of the situation, I did agree to a root canal and $600 out of pocket cost for a crown, which fell out of my mouth within three months, and was therefore useless. But that's a whole new blog topic.

CHICKEN IS NOT FISH

A few years ago, I was at lunch with a co-worker in a sushi restaurant. Whatever my friend ordered simply didn’t taste “right.” It was supposed to be chicken, but didn’t look/smell/taste like any chicken we’d ever seen. My friend expressed her concerns and politely asked for another item as what she ordered was inedible. The server looked and told her, “You ordered it. You eat it.” She then went to the kitchen, and loudly proclaimed for the entire restaurant to hear that the “Customer was complaining it was not chicken.”

DON'T SHOOT DIRTY LOOKS AT MY DAUGHTER - SHE LIVES HERE

I could go on about this subject for days based on the numerous parties I’ve hosted in my home for various direct selling companies, along with the dozens I have attended as a guest over the years, but that’s a blog topic in and of itself.

For now...I’ll share some of the gems I’ve witnessed:

· Consultant to Hostess: “Your show was pretty small. I feel sorry for you!”

· Consultant to Guest: “Is that all you are going to order? Why even bother.”

· Consultant shoots dagger looks at hostess’s small children.

· Consultant shows up 30 minutes late and covered in dog hair.

· Consultant arrives smelling like cigarette smoke.

· Consultant brings own children to show, without discussing with hostess.

FOR THE LOVE OF __________, STOP CALLING ME!!!

And, most recently, I had contacted a local publication regarding doing an advertising exchange. The publisher forwarded my information to a salesperson who I believe is located on the East Coast. Immediately the calls began.

After call number 5 in one day, and an email, I politely sent an email to salesperson asking her to contact me after the first of the year. She then called me AGAIN, asking to speak with my briefly at 1:30 pm that day (I don't think so!) and mentioned that she was having a promotion that I could take advantage of before the end of the year. Hello? Did you NOT read my email?

The next day, I was the lucky recipient of yet another 3 calls on my cell phone and a voice mail. I then proceeded to send an email to the local publisher asking her to please have this girl stop calling me as I had requested to continue after January 1. She responded apologetically and assured me that she would relay the message. The calls stopped.

On January 3rd, at exactly 8:00 a.m., I am driving to work (yes, I have a full-time job) and my phone started ringing. Voice mail #1. At 1:00 p.m., it rang again. At 2:00 p.m., it rang again.

On January 4th, between 8:00 a.m. and 1:00 p.m, I clocked a total of 8 calls and one voice mail. 8 CALLS!!!!!! It was almost comical!

I sent yet another email to the publisher, with a snapshot of the call log from my iPhone, and expressed my "frustration." Needless to say, she too appeared to be appalled and the next day I receive an apology and email from who I believe is the sales rep's manager.

My point is this: In business, everything counts. Even the smallest faux pas can turn a prospective customer into a lost one. I challenge my fellow womenpreneurs to think about how they present themselves and whether they are encouraging business through their actions and communication style or killing the business based on their own mistakes.

Think about how YOU interact with your customers.

Put yourself in their shoes.

Would YOU want to do business with YOU?

~ Jodi ~

www.joditruscott.com
www.fb.com/themarketingmom
email me at: joditruscott@surewest.net

PASSION in Business - It's the Cat's Meow!

noreply@blogger.com (Jodi Truscott) — Fri, 06 Jan 2012 04:00:00 +0000

**Bringing back one of my former posts ~ but I think it's a good one for the New Year!** Enjoy!

(Originally Published 07/16/11)

Happy Saturday All!

I just realized that it has been over a week (!) since I’ve posted, but my excuse is honest – I’ve been swamped with work, family and business.

I’ve been thinking a lot this week about passion. (Get your mind out of the gutter....passion as related to business!)

Many of us start businesses because we need to make money. A few of us even LOVE our product or service and think that it is the “Cat’s Meow.” We wear it. We use it. We talk about it. We even tell others about it because in the back of our mind, all of these actions will eventually lead to $$$. That’s the ultimate goal – isn’t it?

No.

The ultimate goal in business, I would argue, is to be PASSIONATE about your business. To have such a great feeling of accomplishment and a natural high when your business enriches others, that the $$$ is almost secondary. There’s an old adage: “Do what you love and the money will follow.” That’s true, to some degree.

But what if you could do what you were PASSIONATE about? Something that got you so excited, you could focus on nothing else. Envision it – your eyes sparkle. You talk faster. People around you almost can “feel” the energy coming off you in waves. You naturally draw others to you, because they will want to be a part of your “high.”

Guess what happens when this occurs???

The Money Follows.

My challenge for you this weekend is to think about what you are truly PASSIONATE about. Does your business reflect this? If not, you might want to consider revamping your business. Because, my blog-following pals, eventually your Like/Love simply will not fulfill you the way you need to be fulfilled. You have to be PASSIONATE.

Enjoy your weekend!!!!

Jodi

p.s. Have you visited my BRAND NEW Facebook Fan Page??? Come over and "Like" me!

www.facebook.com/themarketingmom

Macaroni Kid WooHoo!!!! Lucky 500!

noreply@blogger.com (Jodi Truscott) — Thu, 05 Jan 2012 00:53:00 +0000

Just wanted to mention that Macaroni Kid Roseville-Rocklin-Lincoln hit a milestone 500 Facebook Fans today!!!

Not too shabby for a brand-new business in just over 5 months :)

Macaroni What???

http://www.rosevilleca.macaronikid.com/ ~ Stop by and visit!

A Little Bit of Clarity, Please....

noreply@blogger.com (Jodi Truscott) — Mon, 02 Jan 2012 17:20:00 +0000

Welcome to 2012.

For me – 2011 was the Year of Clarity.

It was a year marked with many
“A-HA!!!" moments. Some were good, some bad. Some were just a long time coming.

I ended friendships that were toxic, and began new ones that proved to be worthy of my time and energy.

I reevaluated myself from top to bottom. I thought at length about what I liked about myself, and decided to focus on those good things:

My sense of creativity. My entrepreneurial spirit. My skin. My family.

I started to once again read the chick-lit stories that I loved, albeit in short spurts, since a three-year old and having time to read don’t exactly go hand-in-hand. Rachel Gibson...I missed you.

I ended a business and launched two new ones.

I made some bad decisions. I allowed myself to make these decisions and took responsibility for them.

I reconnected with my husband and we became best friends. I’m beyond lucky.

I got to know each of my kids better – as people, and not just “kids.” Again - beyond lucky.

I progressed in my career and got a well-deserved promotion. That’s right – I deserved it. I work damn hard. I’m going to keep getting them too – sorry “haters.”

I spent time with my dad and his new love – it was great to see him happy and I was thrilled to meet a woman who reminded me a lot of the person I would like to be.

I spent time with my sister – and some long-needed conversations were had. She’s an amazing person in every way.

2011 has gone – but I have no regrets. I gained so much and my resolution for 2012 is to build on all of the “Good Stuff” that happened in 2011.

Onward and upward into the New Year.

~ Jodi ~

A Few Truths About Women of a Certain Age

noreply@blogger.com (Jodi Truscott) — Mon, 12 Dec 2011 01:24:00 +0000

I came across a great blog post today that was excerpted from from the late Andy Rooney, and felt that it was too good not to share. So, today, I'm taking a break from being a Supermomtrepreneur, and just being a Woman of a Certain Age (okay, that age is 40).

Andy said...

"As I grow in age, I value women who are over forty most of all. Here are just a few reasons why: A woman over forty will never wake you in the middle of the night to ask, “What are you thinking?” She doesn’t care what you think.

If a woman over forty doesn’t want to watch the game, she doesn’t sit around whining about it. She does something she wants to do. And, it’s usually something more interesting.

A woman over forty knows herself well enough to be assured in who she is, what she is, what she wants and from whom. Few women past the age of forty give a hoot what you might think about her or what she’s doing.

Women over forty are dignified. They seldom have a screaming match with you at the opera or in the middle of an expensive restaurant. Of course, if you deserve it, they won’t hesitate to shoot you, if they think they can get away with it.

Older women are generous with praise, often undeserved. They know what it’s like to be unappreciated.

A woman over forty has the self-assurance to introduce you to her women friends. A younger woman with a man will often ignore even her best friend because she doesn’t trust the guy with other women. Women over forty couldn’t care less if you’re attracted to her friends because she knows her friends won’t betray her.

Women get psychic as they age. You never have to confess your sins to a woman over forty. They always know.

A woman over forty looks good wearing bright red lipstick. This is not true of younger women. Once you get past a wrinkle or two, a woman over forty is far sexier than her younger counterpart.

Older women are forthright and honest. They’ll tell you right off if you are a jerk, if you are acting like one! You don’t ever have to wonder where you stand with her.

Yes, we praise women over forty for a multitude of reasons. Unfortunately, it’s not reciprocal. For every stunning, smart, well-coiffed hot woman of forty-plus, there is a bald, paunchy relic in yellow pants making a fool of himself with some twenty-two-year-old waitress.

Ladies, I apologize.

For all those men who say, “Why buy the cow when you can get the milk for free,” here’s an update for you. Now 80 percent of women are against marriage, why? Because women realize it’s not worth buying an entire pig, just to get a little sausage."

Courtesy of Veronica Kavanaugh and published via Divine Caroline

Have a great week!

~ Jodi ~

Bradley Cooper, Starbucks and Black Friday (Why I Stay Home on the Day After Thanksgiving)

noreply@blogger.com (Jodi Truscott) — Fri, 25 Nov 2011 18:24:00 +0000

JUST LOOK AT THESE HAPPY FACES!

For some of us, Black Friday is equivalent with super-early shopping sprees, driving around town and getting the best deals we can in the elusive search for the Ultimate Bargain.

I am not one of "those" people :) I happily slept in until 8:00 a.m. this morning (thanks kids!) and reveled in the fact that unlike some of my mom-counterparts, I avoided the crowds.

In fact, unless Bradley Cooper is at Target in Roseville handing out $100 bills and free Starbucks Caramel Frappucinos, I'm going to stick to "Jodi's Black Friday Avoidance Plan."

Just a few (and there are many more) reasons behind my BFOO (Black Friday Opt-Out):

(1) I hate crowds. (Okay, that's kind of a cop-out)

(2) I hate being up super-late and/or super-early. (Yeah, that's somewhat of a cop-out too)

(3) I don't like bargains.

Wait. That can't be right. Everyone LOVES bargains - don't they???

If you know me, you know that I LOVE a bargain as much as the next person. What I don't love, however is stress. And, what I recognize, is that no XBox360, Barbie Car or ____________ (fill in the blank) is going to make my children love me or appreciate me any more.

Growing up as a child of the 80s, the "Age of Consumption" with Yuppie parents, I unfortunately never learned to appreciate the concept of family and how it should over-power the need for "stuff." My sister and I have fond memories of complaining about why one of us got a gift the other did not. A Sony Discman and an Anne Klein watch (circa Christmas 1990/91) come to mind. My parents had plenty of money to spend, and they spent it well on holiday gifts. As kids, we only looked for what we GOT, how much they SPENT and not the message behind it.

Last year (Christmas 2010), was a huge change in our family. We had a year of turbulence involving a difficult move, a huge change in our spending habits and our ability to get "stuff" for our kids. To say it was a sad holiday was an understatement. My husband and I felt as though we really let our kids down by not giving them what we had been brought up to be a "good holiday."

But here we are - a year later! To say that things have changed are an understatement. In planning the holiday ahead of time for our kids we are focusing on spending time together as a family, and not spending $$ we don't have. Our kids will get gifts, but they won't be over-the-top.

The America of the 80s and 90s is gone - it's a new economy. Let's get back to basics. Yahoo Finance shared a good "reminder" article today about How Americans Are Rethinking Wealth and Prosperity. It's a whole new show.

So ~ for all you Black Friday shoppers who spend more than you have and stress more than you need to - my question to you is: Why???? Are You Nuts?

Hang out at home. Spend time with your families. Buy what you can AFFORD.

It's just a holiday ~ not a contest.

~ Jodi ~

Mr. Client . . . . Please Pack Your Knives and Go....

noreply@blogger.com (Jodi Truscott) — Sat, 05 Nov 2011 18:51:00 +0000

A few years ago, I owned a company that coordinated corporate apartments for business travelers, executive trainees and other individuals who were coming to the Sacramento-area on long-term assignments.

One of my big “coups” was landing a large multi-national corporation that selected my company to represent them as their Sacramento-area affiliate to their hundreds of client-companies. This was big time for a solo momtrepreneur who ran her company from the spare bedroom of her home in her pajamas.

I read through the agreements, signed on the dotted line and envisioned the money rolling in.

I got the business rolling in. I also got the money (well, some money). The majority of what rolled in, however, were problems. Late night emails and phone calls. Unpaid invoices. Loud tenants that were disturbing other tenants, which of course became MY issue since my company's name was on the lease. Problems seemed to come as frequently as the money did. Problems which eventually led to me swallowing my pride and firing my Big Client.

According to Entrepreneur Magazine, this isn’t all that uncommon, even in today’s tough economic climate. We realize that while we need business, not all business is good business and sometimes you have to just “cut the cord.”

Every small business has them: The problem child. The screamer. Mr. or Ms. Picky. The scope-creepking. The late payer.

Maybe your client never returns your calls, or, on the flip side, needs to instant-message you at all hours. Their flaws may differ, but the bottom line is the same: They're your worst client.

This client is way more work to deal with than the rest of your client list, pays way less or way slower, or all of the above. Perhaps the best thing you can do is get rid of them.

Why would you do such a thing -- especially in this awful economic climate? Difficult clients can sap your energy. It's exhausting and possibly even annoying to deal with them. Your workplace becomes less desirable, too -- making it harder to keep good employees on the payroll. Then, you may simply lose the drive to find new business as you run around trying to meet your hell-client's impossible demands.

You may think you need the business, but the reality is as soon as you give a nightmare client the heave-ho, you'll probably find twice as much work elsewhere. The negativity a bad client puts into your life tends to keep you from finding quality clients.

There's a right way and a wrong way to get rid of bum clients, though. Here are five tips that I've tactfully used to show downer clients the door.

Contain the damage. While you're out finding new clients to replace Ms. Annoying, limit the time you have to spend with the offending client. When clients hire you for one thing but they keep demanding more and more, it's time to set some boundaries. Remind them of the terms of your relationship, and let them know you'll be charging more if additional work is required. Or, let them know you aren't able to go beyond your original contract, as you're too busy. Cutting them off may ease them out the door on their own.
Give lots of notice. If this client relies on you for regular work, tell them near the end of one project cycle, so they have time to find a new vendor. Or give 30 days' notice. Whatever works within the context of your relationship.
Refer them. If this client annoys you, but you think a fellow entrepreneur might better suited -- or at least, more willing -- to deal with Mr. Picky's issues than you, refer the client. Just be sure to properly warn the other business owner about your experience.
Keep it professional. Dysfunctional people usually aren't going to change. There's no need to go into a litany of their annoying habits. I usually say something along the lines of, "I'm sorry to say I won't be able be able to work on your account anymore, as I'm fully booked."
Announce a massive price hike. Calmly let the problem client know your rates have doubled, and they'll usually head for the exits on their own. Be sure to name a rate at which you might be willing to keep this client on, as there's always the possibility they'll agree. It's amazing how a lot more money might change your attitude about whether this client is really such a terrible problem.

Do you have or have you had a Problem Client? Share your story in the comments area ~ I’m sure you’ll find you aren’t alone.

~ Jodi ~

Need help finding business . . . . for your business?

Email me at joditruscott@surewest.net to learn how three quick changes in your marketing strategy can make a HUGE difference.

joditruscott@surewest.net

(916) 847-2409

Women in Business: We "Do It" Differently....

noreply@blogger.com (Jodi Truscott) — Sun, 23 Oct 2011 17:43:00 +0000

Often I'm asked why there is an emphasis on "Women in Business." The answer might simply be that as women, we generally will look at situations, and business, a bit differently than men.

Right or wrong, it is just a fact. We "do it" differently.

As such, Women in Business face different challenges, but we also have some significant advantages (!) over our male counterparts, especially as entrepreneurs.

This week, I'm sharing a recent article by Adelaide Lancaster from the Huffington Post - "10 Reasons Why Women are Better Entrepreneurs." Enjoy!

"I've heard one too many female entrepreneurs preface a challenge they've had with the statement "maybe it's just because I'm a woman but I find it hard to"...(you can fill in the blank): ask for what I want; settle for something less than perfect; not to try to do it all myself. These statements make me cringe. I'm not a fan of sweeping gender generalizations and I'm certainly not keen on women attributing their challenges (challenges that many people experience by the way) to the fact that they are female. Women entrepreneurs get enough flak for not being more like men without us jumping on the bandwagon ourselves.

I can't say whether any of the oft-recited gender stereotypes are true ("scientific" studies always seem to be contradictory in their findings), but let's pretend for a moment that they are. Then let's pretend that these differences aren't deficits (gasp) and instead are assets. What if gender differences made women even better business owners? It's not hard to make a compelling case.

Let's take a stab at it. Here are 10 reasons why women are better entrepreneurs:

1. Women are better connectors.
A stronger network means they will be better resourced throughout the life of the venture. By leveraging their connections, they will have to reinvent the wheel less and learn fewer lessons the hard way.

2. Women are better at multitasking.
They can work towards multiple priorities and balance multiple roles simultaneously. They won't shy away from a full plate and will be equipped to handle the multifaceted job of entrepreneur.

3. Women are perfectionists.
They have high standards and won't settle for mediocre efforts or results. The business will save money and time because haphazard mistakes and sloppy work will be avoided in the first place.

4. Women take others into consideration.
They build businesses that deliver value for multiple stakeholders - customers, employees, investors, and founders. They aren't out for purely their own gain and their "put others' first" attitude will net tremendous loyalty for the business in the long run.

5. Women think success comes from hard work not just from being "awesome."
They are willing to do what it takes to hit the mark and they don't let their egos get in the way. Failures, which are inevitable, spark a redoubling of efforts, not a crisis of self-worth.

6. Women share the credit.
They build companies where employees feel valued for their contributions and input.

7. Women second guess themselves.
They consult others about important decisions to make sure they aren't overlooking something. They won't be afraid to change course if new information or learning is brought to light.

8. Women don't take as many risks.
This means that the ones they do take are more calculated and well thought out. They won't over-extend the company by chasing bright shiny objects or the latest hottest idea.

9. Women don't fiercely negotiate for the best they can get.
They understand that the price paid or received isn't the whole story. They think about value more broadly and understand the price that relationships and the process requires.

10. Women value their life outside of work.
Their commitment to their company is only enhanced by having a full life outside of work. They know that friends and families are an important part of overall satisfaction and that the costs of burnout are significant for both themselves and the company.

Certainly this isn't true of all women. All of it may not even be true for one woman. But any of it could be just as true as the current deficit model that many of us subscribe too. Further consideration of our assumptions is warranted when we assume that any differences, if true, are instant liabilities - qualities to apologize and compensate for. So, the next time you hear a woman apologize for being a woman, offer one of these alternate interpretations as a reason for her success."

Adelaide Lancaster is an entrepreneur, speaker and co-author of The Big Enough Company: Creating a business that works for you (Portfolio/Penguin). She is also the co-founder of In Good Company Workplaces, a first-of-its-kind community, learning center and co-working space for women entrepreneurs in New York City. She is a writes a blog for Forbes.com and is a contributor to The Daily Muse. She lives in Philadelphia, PA with her husband and daughter.

Don't Hate the New Facebook or "Why We All Need to Get Over Ourselves and Work Our Business Like a Business"

noreply@blogger.com (Jodi Truscott) — Sun, 09 Oct 2011 18:07:00 +0000

Good Morning!

Today – I want to put forth a challenge. I challenge you to (gasp) stop relying on Facebook to do your marketing for you.

Since the Great-Big-Facebook-Revamp that took place a few weeks back, there seems to be a general undercurrent of fear (and a bit of hatred) amongst small businesses:

“My page views have plummeted – I hate you New Facebook!”

“Nobody is commenting on my posts – I hate you New Facebook!”

“Is my business going to survive??? – I hate you New Facebook!”

Here’s the problem: FACEBOOK IS NOT YOUR MARKETING DEPARTMENT.

Think back 5 years . . . . there was no Facebook. Think back another 5 years . . . . there really was not an internet (at least, not the way we utilize it today) to market your business.

In the prehistoric days before the internet, cell phones, text blasts, Etsy, etc., a typical marketing plan for a new small business would go something like this:

Develop product or service

Get business cards printed (yes, printed!)

Develop a brochure – get brochure printed

Get on TELEPHONE and start making calls to introduce your product or service to others –OR—

Get in CAR and start driving to local businesses, chamber of commerce events, networking meetings, leads groups, etc. to introduce your product or service to others who can use/buy it

FOLLOW UP with phone calls and visits after INTRODUCING your product who can use/but it

I began my career in Outside Sales in 1995, in the insurance industry. I spent my days on the phone, calling prospects and driving to meetings. I networked. I had coffee meetings. I SHARED my product (which, believe me, is an honorable industry but not a fun one to be in) because I needed to make money to eat.

My challenge to you this week is to STOP HATING FACEBOOK and blaming the Facebook change for the downslide of your business.

Look at this change as the wake-up call towards revamping (or even creating) a real marketing strategy for your business that relies on tried-and-trued methods – picking up the phone, and getting in the car.

The business is out there – customers are looking for you. Take the time to let them know that you are looking for them.

Questions about how to develop a marketing plan or strategy that will bring you business?

Email me at joditruscott@surewest.net for a free 30-minute strategy session.

(And yes, I’m on Facebook too – www.facebook.com/themarketingmom)

Happy Super-Birthday to Me....

noreply@blogger.com (Jodi Truscott) — Sun, 02 Oct 2011 17:24:00 +0000

Good morning. :)

Today…..I am 40.

Today…..I am 40, but what does that really mean?

It means that I no longer am in the 30-39 category for life insurance, surveys and giveaways on Redbook.

It means that I stretch and bend a lot more when I get out of bed.

It means that I typically take Prilosec before many meals as a routine.

It means that I know what my blood pressure is – and that it should be lower (I’m working on it!)

It means that the likelihood of my getting “carded” is getting slimmer. But it still just might happen.

It means that I’m not as concerned about going out on the town, dressing up, and pretending that I’m 25.

It means that I have a great time admitting who I am – what I love – and what I’m passionate about, without apology.

It means that I enter a new decade and phase in my life being THANKFUL and GRATEFUL for the people in it: My husband, my kids, my friends.

Enjoy today with your families. There will always be time to be a Super___________ (fill in the blank).

Happy Sunday from Jodi

Facebook! How Dare You! (A Bit of Humor In Light of the Facebook Revamp)

noreply@blogger.com (Jodi Truscott) — Thu, 22 Sep 2011 20:07:00 +0000

It’s Thursday, September 22, 2011. Yesterday was a memorable day for many of us. Many of us grumbled. We fretted. We complained about this horrible variance in our regular routines.

Facebook…..made changes to it’s format!

Funny, isn’t it. Facebook, and social media as a whole play such a role in our daily lives, both personally and professionally that it is hard to remember what life was like “way back when” – before the advent and explosion of online communication.

I found a fun article by The Content Factory that listed some interesting and fun facts about social media marketing and the effect it has on society (it’s pretty interesting, too!):

1. Everyone (and your grandma) is on Facebook. According to Social Media Today, 57% of the US population has a Facebook account, and users linger on the site for an average of 23 minutes, while people hang out in the Twitterverse for around 13 minutes and LinkedIn averages just 10 minutes.

2. Twitter is starting to catch on. “I’ll take Stating the Obvious for $500, Alex!” Remember when people were scoffing at the thought of sending messages that were limited to 140 characters or less? They’ve pretty much gotten over it, signed up for an account and followed Ashton Kutcher. In 2008, only 5% of the population had heard of Twitter (much less using Twitter for marketing). Now, it’s up to 87%.

3. The baby boomers are being taken over by the babies. For a while there, the fastest-growing demographic on Facebook was women over 55-years-old. Now, it’s the under 18 crowd. This is important news for companies looking to get into marketing with Facebook in the new year.

4. Twitter followers are better than Facebook fans (yeah, we said it). In ExactTarget‘s “Subscribers, Fans and Followers” report, it was shown that people who use Twitter daily and followed a specific brand were more than two times as likely as Facebook users who “liked” the brand to make a purchase from the company after social media interaction. Plus, Facebook fans were voted most likely to actively disagree with a question posted on the site.

5. Classmates.com earns the Geezer Award (I’m sure it’s coveted, in some circles). Did you ever see those blinking banner ads for Classmates.com, trying to get you to click and see which one of the people you hated in high school was attempting to connect with you? Did you ever fall for that? It got me a time or ten, but I never made it past the signup screen. You know who did? All the old people, looking to catch up with other old people. Classmates.com has the oldest users out of all the social media marketing sites on the net. Twitter, on the other hand, was ranked 5th oldest.

6. Twitter users are mobile (and your website should be, too). 80% of Twitter use occurs on mobile devices. True story. This tells you that if you’re using Twitter for marketing, and driving people to your company’s website with your tweets, you should probably have a mobile website. Otherwise, you’re only cashing in on around 20% of your clickthrough rates.

7. In general, social media marketing referrals are awesome. When people find a site from Facebook or Twitter, they tend to hang around for longer than the visitors who come from search engines. That extra time with the customer gives your website a few more seconds to sell your product or services.

Okay, so you got through the end. How many local businesses do you think are on Facebook? If you guessed 700,000, feel free to gloat in the comments section, and then go see if there’s room for one more in the studio audience at The Price is Right.

Questions about marketing? Need help with your marketing strategy? Not sure what a marketing strategy is? Let’s talk!

~ Jodi ~

Email: joditruscott@surewest.net

www.facebook.com/themarketingmom

(Thanks to The Content

Musings of a Fellow Momtrepreneur ~ Michelle Hewitt

noreply@blogger.com (Jodi Truscott) — Sat, 10 Sep 2011 20:08:00 +0000

the Hewitt Family

Happy Saturday!

As most of you could likely tell, I am passionate about supporting fellow Momtrepreneurs. I am very lucky to count quite a few savvy, amazing, unique and altogether awesome women as not only fellow Momtrepreneurs, but as friends.

They inspire me. They struggle with the juggling act we moms-in-business all have: How to keep everything balanced and maintain their sanity - while striving to hopefully make some money in the process doing something they love.

I asked a few of my fellow Momtpreneurs to tell us a bit about herself, her family, her business and how she "does it." Today, my pal Michelle Hewitt, mom to three, owner of 3 (at last count) businesses tells us how she left the corporate world to follow her heart, and found herself in the process. Enjoy!

"On April 1^st, 2010, the day before my 30^thbirthday, I became a lucky mother of 3, with the addition of my littlest, little Miss C-Bear. I took a very long maternity leave, nearly 4 months to be with her, knowing she was my last child, and I wanted to absorb every moment I could with her before returning back to work. I rejoined the workforce in the mortgage industry with one of the largest banks in the county at the end of July 2010. Little did I realize, less than 10 months later, I would be leaving that job to stay home with my children.

Being a Housewife, Stay at Home Mom, whatever you call it, was never something I envisioned for myself growing up. My mother was always the bread winner; she paid the bills; she (for the most part) wore the pants in the house, and modeled what a strong “Modern” woman was. She even received her Doctorate in Education. For the next 20+ years, I was determined to follow in those footsteps, maybe not down the same path, but one that ran parallel to hers. In my own way, in my own field, I would be just like her.

It wasn’t until the birth of my 3^rd child, that I realized status, money and position wasn’t everything in this world. Every day I went to work after Claire came into my life, I left another little piece of my heart at home, until eventually, my whole heart and my mind were with my children and my home, even as I sat staring at my computer screen, in my tiny little cubicle. It got to the point where I felt bad for my boss that I was occupying space there, and not living up to all that I knew I was. That I was in a job, that I didn’t want, but so many others could use. But there was this little person on my shoulder who whispered doubt into my mind. Reminded me of the risk I’d be taking by leaving my job and cutting our household income in half.

What if we couldn’t do it? What if the bills got to be too much? What if the kids drive me crazy?

What if, what if, what if. After months of debating, I finally took the plunge. I left my job. May 27^th, 2011 I made a choice to have my cake, and eat it too.

My cake was a warm, soft blanket filled with giggles and smiles and kisses on a Wednesday morning. It was filled with a gooey center of parks, museums and walks. The icing was a surprise visit to my husband’s work for lunch. But, I wanted to eat my cake too. I wanted to enjoy this time; I wanted to be Mommy and everything else that comes into being a Stay at Home Mom, but something was missing. After the honeymoon stage wore off, I wanted to be……me again. The me that received constant recognition for breaking records. The me that received incentives for doing a good job. The me that co-workers looked to for help, training and support. I was losing that me in the soft, warm blanket cake I had made when I left work.

So I found me. I found something that was expressive of who I was. Something that showed the world, I am MORE than just a Stay at Home Mom, Housewife…what have you. I found my own business. Granted my sister and I had started PotatoBug Clothing the year prior, but with both of us working full time, it was more of a hobby than a business. But now, with this new found drive, and energy, and time (albeit not much time, but time nonetheless) I was able to start breathing life into my passion. Art. I have been able, since staying home, to build our business from the ground up again. I’ve been available to start making the right contacts and connections, to work on designs, find craft fairs, and envision what it was I wanted this business to be from the get go.

Once I gave PotatoBug Clothing the attention and love it so deserved, I started feeling the love back from it. People started taking notice of it and I got my recognition my former self so desired. Through my business I have maintained a connection with the outside adult world. I also discovered my love and ability for graphic design and photography and have built small businesses (Valley Images Photography and Yet to be Named Graphic Design) as well. I feel like ME again, and it feels great.

So while in between naptimes, snacks and dirty diapers, I carve potato stamps, edit my photographs and create fun and unique logos. It may not be the same path that my mother took, but I feel it is equally as rewarding, and I will end up at the top of my game, just like she did. I have this awesome cake called being at home with my children and no longer missing milestones, only to hear about them second hand from caretakers; and I’m eating too because I feel fulfilled in my self-employment and entrepreneur spirit. I truly am a Momtrepreneur and loving it."

~ Michelle Hewitt, Mom to Alice, Will, and Claire. Wife to Danny. Momtpreneur Extraordinaire!

A huge thanks to Michelle for sharing with us! I hope you enjoyed learning about her - I know that I did!

As we head into the 10th Anniversary of September 11, I encourage all of you to take a moment to enjoy the day with your families. Remember those who served bravely, and be thankful for all we have.

~ Jodi ~

email: joditruscott@surewest.net