Step #1: Make sure that your nook is fully registered with Barnes and Noble.

This is essential, because it will not be able to communicate with the Barnes and Noble site for ebook downloads after you root it unless you’ve registered and set up that aspect of the device before completing rooting. During this process, you should also upgrade your Nook’s operating system to the newest available version.

Step # 2: Connect the Mini-SD card to the computer.

The micro SD chip must have at least 128 MB of memory to complete the rooting process. Using a larger SD chip will give your tablet an expanded memory for storage of apps and other data after the rooting is complete. Slide the chip into the bottom right hand corner on the back of the Nook, and then hook the Nook to a Windows-enabled computer by a USB connection.

Step # 3: Copy the image for your card/download the img file for your card.

You will need the clockwork image file for your sized SD card. Image files can be found here. Once downloaded it will be in the image or zip directory and will look something like *gb_clockwork-0.1-ext4.tar.gz. Write the image to your card. This is done with Win32-image-writer (file, and instructions can also found here), though other firmware like Auto-Nooter can also be used. From the image writing program of your choice, select “write” to transfer the image onto the card. For an 8 GB card, this will take approximately a half-hour. The larger the mini-SD card, the longer the image writing will take.

Step # 4: Allow the overwrite.

Most image write programs will signal Windows to issue a warning. The warning will say “Writing to a physical device can corrupt the device. Are you sure you want to continue?” Answer Yes.

Step # 5: Download the latest signed version of Cyanogen Mod ROM for Nook Color.

This is available from http://www.cyanogenmod.com/devices/nook-color, among other Cyanogen Mod distributors. It is essential that you download a signed version, otherwise your device may become unstable and certain functions will fail.

Step # 6: Copy the ROM to the SD card for operation.

Copy the Mod ROM to the micro SD card. For example, if your computer is recognizing the card as drive F:, then place the ROM in F:/ in the computer view, and not inside a folder within F:/. It is essential that F have full access to the ROM, and that there not be folders to penetrate.

Step # 7: Download the Google Apps zip file.

Look for one that is signed. Just like the ROM file, an unsigned version may create instability. Place it in the main root directory, beside the ROM. Avoid placing it inside a folder. Disconnect the tablet from the computer after this download is complete.

Step # 8: Reboot your device and delete all data.

When rebooting your device, you should see the Mod Recovery come up. Select “Wipe data/ Factory Settings reset” from the menu and press n. Confirm the selection by scrolling down to “Yes – Delete all user data,” and press n.

Step # 9: Clear the partitions and install new data.

Wipe the cache partition. Scroll down until “wipe cache” is highlighted and then press n. Then select “Install from SD card” from the menu and press n.

Step #10: Install the Google Apps file.

Select “choose zip from SD card” from the menu and press n. Select the Google Apps file you downloaded and press n. Confirm you want to use the selected file by pressing n again. Once the Google Apps file has fully downloaded you are done. Power off the device and restart it. You may have to power it off and on once or twice before the new programming takes effect and the tablet runs correctly. This is a common glitch and is not a major cause for concern.

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What Should I Worry About?

The types of things you’ll have to worry about may depend on weather it’s just your personal reputation or a business, but there is plenty of overlap. For example, negative information may show up about you or your business on Facebook and you could never find out about it. The same goes for Twitter and a handful of other popular networks. The bottom line is that the Internet gives people a voice, which is a good thing but also exponentially increases the likelihood that your reputation may become tarnished without you even knowing anything about it.

In addition to negative information that could turn up, you also should be aware of the order of positive and neutral or unrelated information in search engines. The other week, I sat down with a friend of mine who just launched his business online and he voiced his concern about filed documents for his business that are available online coming up before his own web site. Another common problem is people with the same name as you showing up in the top of the search results. These things can be confusing at best and sometimes cost you a new customer or that ideal job.

As a test, type your first and last name into Google and see how many of the first page of results are about you.

How ProfileDefenders.com Protects And Repairs Your Reputation

Knowing is half the battle. You can’t defend your reputation if you can’t see the problem. You can easily search Google for your name and find the first results, but what about tomorrow. ProfileDefenders.com starts by monitoring social networks and search engines for mentions of your name. If it’s about you and it’s online, you’ll want to know about it before any real damage occurs. With monitoring starting at $8 per month, this seems like an easy choice for any small business. ProfileDefenders.com has developed methods and tools to ensure they find what they’re looking for.

Once they know what they’re up against, the next step is to remove negative items wherever possible. They have a number of technologies they’ve developed to make this happen quickly. This is a critical step to the process as people don’t just form an opinion from content they find through Google. There are many starting points that can lead to the same negative review about you or your business. Having that negative content removed completely is the ideal solution.

Removal of negative content is optimal, but not always possible. Because of this, ProfileDefenders.com will use their established marketing knowledge and tools to create and optimize positive content about you or your business. The goal is to create positive content that sits above any negative content in search results, adding a buffer between your potential customers and any negative material.

Coming full circle, ProfileDefenders.com proceeds to monitor on an ongoing basis for any additional cleanup that may need to be done.

The $8/month Profile Alerts mentioned above include daily email alerts for Google, Bing, Twitter, Facebook, blogs, and images. Reputation enhancement and damage control packages will cost more. The Prepare Yourself plans, ranging from $55 to $95 monthly include blog/website creation with a custom biography and in some cases, paid national press releases. A company that is already experiencing a tarnished online reputation might look to the Damage Control plans which cost $2,000 up to $10,000. For that higher price tag, you get a higher-impact set of actions including profile creation, social media distribution, creation of unique websites, monthly reports and trends and a dedicated profile advisor.

Conclusions

As long as ProfileDefenders.com can live up to the expectations, Damage Control plans can be money well spent. Of course, the best option is to get ahead of the game before you end up needing damage control. While you can do some of the things yourself, the time saved with a service like this will often be worth the cost. The only thing I found missing here was the ability to have some kind of trial of the service. Paying up front for a year is an uncomfortable commitment without first getting a taste. Even just the option to try the first month at half price would be welcomed.

The preceding is a sponsored review. As always, all opinions are honest and my own.

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(images by Tesla Motors)

Pictured above is the Tesla Motors Model X, which actually is from the future when you think about the fact that they’re not rolling them out until late 2013.

Fast And Roomy

I like fast cars and my wife likes lots of space, so the Model X appeals to both of us, making it a possible compromise if we ever decide to trim down to just one automobile. As I watched Tesla founder Elon Musk unveil the Model X, seven full-sized adults crawled out of the three rows of seating. With everyone out of the Model X, they proceeded to then unload enough luggage for the seven people to be on a two-day trip, at least.

Comparing the Model X’s speed to that of a Porsche was also unexpected. When Elon mentioned a Porsche 911 Carrera and that it goes from 0 to 60 in 4.6 seconds, I thought he would then announce that the Model X could do it in 5 seconds or something else close. Instead, he followed by stating that the Model X can go from 0 to 60 in just 4.4 seconds. This, no doubt, is helped by the generous second motor this automobile boasts (only in the Performance model). And speaking of the second motor, the system is said to check the front and rear drives constantly and shift power to one or the other as needed for optimal traction control.

Interior Amenities To Brag About

The luxury styled interior of the Model X is just what you’d expect for the cost of this ride, but those who know what they want will pay for it and who wouldn’t want this.

Alongside classic style comes a 17 inch Tesla touch screen and Elon tells us they tapped Apple’s supply chain to use the same screen you’ll find in a MacBook… and then upped the contrast and lumens to make it look even better.

It Has Wings

One feature of the Model X which will probably be touted more than it should is what they are calling falcon wings. We loved a similar concept in the DeLorean that was paraded throughout the Back to the Future movie franchise and more recently, similar gull-wing doors have shown up more and more frequently on sports cars. The difference with the falcon wings is the space required to open them. Tesla designed them to open in just about the same amount of space you would need to fit your own body between two cars. Remaining aware of height limitations of your garage as well, they made the falcon wings open no higher than a standard SUV hatch door.

Sadly, the falcon wing doors are only on the back. This means that they won’t even be used unless you have rear passengers to use them. This also means that the problem of opening your door if someone parks too close is only solved for getting in the back. Perhaps Model X 2.0 can introduce additional falcon wing front doors. Until then, you’ll need to drive your friends around if you want to show off those doors.

The Electric Conundrum

According to the U.S. Department of Energy there are a number of electric automobile charging stations, depending on your state, and the numbers are growing. There are reportedly 500+ in California, 100-200 in Arizona, and far less in some of the other states. Unfortunately, none are very close to outlying areas in Arizona, which could limit our use for the Model X in some camping scenarios.

Cost And Availability

Although you can’t have your car until 2014, you can reserve one now. Tesla is taking reservations on their site for the standard models and the signature series. For the signature series, you’ll plunk down a hefty $40,000, and only $5,000 otherwise. Either option is refundable, in case you should change your mind. This refund goes towards the reported $60,000 to $100,000 cost of the Model X. The good news for every day use is that it should get 300 miles per charge with the 85kWh configuration which is about a month of me driving to and from the office.

Like most industries, I’m sure the costs of automobiles like the Model X will continue to decrease as the demand and production increase. As we see more small car companies like Tesla and Local Motors enter the industry, we will also see more choices and lower costs. The future of the auto industry looks good.

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Offers For Beginners

For those unaware, here’s a summary of how these offer sites work. A business decides to give a really good deal on their product or service and offers it through the offer site. The site then approves and features some of the better offers and puts these offers in front of people. Enticed by a great deal, consumers buy offers and redeem them with the company. Many of the consumers are first-time customers, willing to take a chance on a new product or service because the cost risk is greatly reduced. The company provides this discount in hopes that they will gain many new loyal customers. This works very well for dining because, as a consumer, you can try many new places without spending a lot.

Why Integrate With Maps?

That’s a silly question, really. Perhaps we should ask why it took so long. It makes a lot of sense to have offers available to you right in your map application while you’re on the go. I use a couple apps that show me where I can eat nearby, but it would be better if I could see what new places I can try at a discount nearby. Honestly, I’ve already been doing this to some degree with FourSquare. When I’m out, I always check for a special anywhere I am already going to be, but I often also look at who has specials near me. I can’t wait to see this with Google Offers.

What About Mobile?

Google is already rolling out the update for their Maps application in Android, but us iPhone users will have to wait for the update. How long? It’s unknown, but it’s no surprise that Google would favor Android users for this update. At least I can convince my wife to let me play with it on her Android phone while I wait.

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Reputation.com is a site, but it’s a bit more than that, offering reputation management services with people behind them. But let’s start with why such a thing might be needed.

Online Reputation And How It Affects You

The first thing you might think of in terms of your online reputation is stuff you and your friends put online. This is the easy stuff. Weather you’re hunting for a new job, starting your own company, or just want to keep your name associated with good things for your existing business or career, you’ll need to make sure you cover all your bases. The easy stuff you can do on your own by simply removing your own content (or setting up viewing permissions for friends only) and contacting friends to eliminate that photo from New Year’s that might turn away a potential employer or client. It gets much harder from there.

After the easy stuff comes the sites you can’t control. Google, Google Places, Yahoo, and scores of other review sites, blogs, and information aggregation sites could potentially contain harmful information about you or your company. These things can be critical to address as soon as possible because every person who reads that bad review is a potential customer you may lose. Google offers tools to help you become aware of such content, but you’ll need to learn some tricks and be comfortable with them. Removing content once it has been discovered is another story, completely.

Curious about how many businesses pay attention to their online reputations, I headed to Google Places and clicked on one of my favorite restaurants. They’re a little more expensive, so I thought they would be managing their reputation online like champions. Sadly, I found the review below.

This review was a prime example of the problem I’m talking about and was the second of the top two reviews that appeared. This restaurant should have been aware of this review right away and attempted to win back the customer in some way. Instead, a month has passed and not only is the patron probably still unhappy, but they’ve likely swayed the opinions of several friends and many hungry readers of that review. One can only imagine the business lost here. This is the cost of not managing your reputation online.

What Does Reputation.com Do?

In my last example, you may wonder how a restaurant is supposed to be on online reputation expert, too. The truth is that they shouldn’t. I would bet that they have an accountant handle their bookkeeping, and I would suggest they hire a professional to manage their reputation online as well. This is where a service like Reputation.com enters the picture. Reputation.com has software in place to automatically find and report any mention of you or your company and people in place to help you improve potential customer perception.

They start by building up a profile for you. With a little help from you, they find and confirm existing information about you and set up real-time monitoring to alert you to anything new. Some things, like a bad review on Google Places, can’t be removed directly. However, if you’re aware of a bad review and react professionally to it, you greatly increase the chance that the customer will remove, amend or respond more positively to their own review. And let’s not forget that your customers are your bread and butter, so you should want to make them happy regardless of public perception.

Of course, there will be times that you simply can’t do anything to get negative material about you removed from the web. After all, everyone has a right to their opinion. Additionally, some information will be about someone with the same name or similar company name, completely unrelated to you. What you can do is help guide the information that reaches more people. Just as you would want your company’s site to appear higher in search results than that of a competitor, you also want positive information about you or your company to appear before negative information. One great way to accomplish this is to make sure there’s more positive things about you online. Reputation.com employs professional writers to generate positive content that they then optimize to show up higher in search results. That bad review is a lot less harmful on the second page of Google.

Finally, Reputation.com reports on privacy issues and helps you remove your name, address, phone number, etc. from all kinds of sites. This happens on an ongoing basis to ensure that problem data doesn’t pop up again. When I set up my free trial account, they found 9 addresses online for me, all of them relevant to where I live, have lived, or work, and I don’t move around much. It can be creepy to think of who could just type in your name and show up at your house an hour from now. Beyond just looking out for listings of your phone number and address online, they also offer to do the following:
- Optimize your web browser’s privacy settings
- Block ad tracking software
- Filter unwanted email for you

In Summary

To sum it all up, you should be aware of your online reputation at the very least and if you run a business, you need to be on top of your reputation, alone or with professional assistance. Reputation.com looks to be pretty solid and is sure to make things a lot easier. How much does it cost, you ask? The trial is free and pretty limited, but the pricing for one year is $99, which was a lot less than I thought it would be. By contrast, a dinner for my wife and I at the restaurant mentioned in the negative review above was about $130, which has happened several times, but may not have if I’d read that review and had no other information. For most businesses, this seems like an obvious decision.

The preceding is a sponsored review. As always, all opinions are honest and my own.

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What is the Indian Gorilla V4?

Designer Vasilatos Ianis from Oradea, Bihor, Romania offers us his vision of old school flavor with sexy futuristic style. Sporting 32-inch tires and hubless wheels, it reminds me a lot of the TRON light bike. In their own words, here’s what Local Motors says about the Indian Gorilla V4:

a legend for many motorcycle enthusiasts, designers and riders. This was the driving force designing the Indian Gorilla V4. The idea includes both technical soltions taken from the rich history of Indian motorcycles and new and futuristic solutions that defines the concept. The american retro style look of the 60′s, Gorilla V4 is a combination of a muscular bike with delicate detailing like the old look instrumentations placed on both handgrips. The motorcycle is powered by a massive V4 engine covered with panels and old fashion style ventilation grilles, numbered cylinders, big exhaust pipes, sporty driving possition, 32 inch tires, hubless wheels, large amount of chrome parts and external tubular frame structure. Indian Gorilla V4 is the dream bike for a dream ride.

Where Can I Get One?

It’s exciting in concept, but not available for purchase… yet. Loyal readers may remember the Local Motors Factory Tour I shared with you last summer. During my visit, I was able to see several Rally Fighters in various stages of the build process. If all goes well, that’s the future of the Indian Gorilla V4.

Local Motors provides a community-based approach that allows regular people to participate in the concept, design, engineering, etc. to create the world’s next automobile. When all the details are in place, they take pre-orders and ready one of their micro-factories for builds. Those who purchased can then build the bike themselves in the factory. Though they don’t come cheap, the experience is worth the cost for those who can afford it.

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Pay Attention To Signs

Sites like Google and Bing are often proactive in guarding your safety online.  They spend millions on the technology to display important warnings like the one seen below when a site is suspected of malicious activity.  They may not be right 100% of the time, but is it really worth the risk when whatever you’re looking for is likely available on a trusted site?

These generous warnings, however, are also not an excuse to let down your guard.  Always use common sense with anything you encounter online.  If it looks suspicious, think twice before clicking.  This rule applies doubly so when it comes to software found online.  Download from trusted sites and brands whenever possible.

Your Smartphone Is A Computer

It may be small, but that smartphone in your pocket is a computer.  As such, it is susceptible to many of the same issues a desktop or laptop computer can fall victim to.  More concerning is the idea that something so small, that travels with you constantly, can be forgotten or stolen in an instant. That said, it is surprising how many people fail to protect their smartphone, especially when it’s so easy.  The moment I knew it was an option, I downloaded an app on my iPhone that allows me to remotely lock or even completely wipe my iPhone in the event of loss or theft.  Last week, my wife was showing me the similar app she installed on her Android phone.  It’s not hours of entertainment, but it may be the single most important install one day.

Firewalls, Anti-Virus and Andti-Malware Software

It’s hard to buy a PC these days without a pre-configured firewall built in and running right out of the box.  The more advanced viruses, trojans, and malware become, the less you can rely on common sense alone.  I know because I have strict viewing, clicking, and downloading rules to prevent viruses and trojans and one day, I found myself with a trojan anyway.  Not a day has gone by since that I have been without anti-virus software.

Treat Your Computer Like Your Car

Imagine this.  Your close friend asks to borrow your car but you know he has crashed his own car countless times as a result of reckless driving.  Would you hand over the keys?  If you don’t mind the increased risk that you’ll be without the use of a car, go right ahead.  Apply this same thinking to your computer.  If your friend is constantly winding up with malware and trojans on his computer, the odds that he’ll put yours out of commission are certainly increased.  If you have kids, create their own account or accounts, with limited privileges, to help reduce the risk of something bad happening.

Weather you’re a gadget addict like me, or give all your attention to just one device, I’d love to hear your best tip for keeping any or all of your devices protected. Comment below and you’ll be entered to win a $400 Amazon gift card from Kaspersky Lab.

This is a sponsored conversation written by me on behalf of KasperskyLab. The opinions and text are all mine. Official Sweepstakes Rules.

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Codero Gives Back

While Codero has been seen playing Secret Santa, and have given back in other ways, they also strive to be green beyond their logo. Just this month, they sponsored an initiative to match customer donations to plant trees in recognition of Earth Day. With a highly successful campaign, Codero will plant over 1,000 trees which is a great non-tech way for a technology company to give back.

A+ Support

The other reason I like Codero so much is the continued support at a level I would expect for my dedicated hosting account and often exceeding it. While some companies have frustrated me by hitting my wallet every time I want a little help, Codero has always been there with support that hasn’t once cost me an extra penny. Some issues may take longer to solve, but Codero has always been pretty quick about it. I thought of this just today as Keri S. was assisting me with what I thought might be a difficult fix on my server. Though it was by my own doing, Keri updated some incorrect information on my account, fixed my issue, and informed me how I could fix the issue myself. The whole chat was 16 minutes and 49 seconds. With Codero, I always know I can jump on Live Chat and get any problem resolved quickly.

Keep doing what you do, Codero and you’ll have my business for years to come.

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Were Steve Jobs still alive today, he would doubtless be delighted with the success of the iPhone 4S and of the all-but-assured success of the iPhone 5 when it is released later this year (June is the current rumoured launch date.) There is one development within the mobile industry that Jobs would have been less pleased to observe however – the rise of Android. Not surprisingly, Steve Jobs wasn’t too enamoured with Google’s Android smartphone operating system. After all, it was – and still is – the main competitor to Apple’s proprietary OS. But Jobs didn’t just dislike Android – he hated it.

Recently, Google co-founder Larry Page stated in an interview with Business Week that Jobs’ professed hatred for Android was all for show. He didn’t really despise the Google OS, but was merely trying to rally the troops against the competition. When asked about the differences between himself and Steve Jobs towards the end of his life, Page stated:

“I think the Android differences were actually for show. […] I think that served their interests. For a lot of companies, it’s useful for them to feel like they have an obvious competitor and to rally around that. I personally believe that it’s better to shoot higher. You don’t want to be looking at your competitors. You want to be looking at what’s possible and how to make the world better.”

One person who knows exactly how Steve Jobs felt about Android is Walter Isaacson, author of the approved biography of the Apple founder. Towards the end of Jobs’ life, he is depicted in Isaacson’s biography as being extremely bitter about Android, vowing to declare ‘thermonuclear’ war on Google for copying the look and feel of Apple’s OS.

According to Isaacson, Jobs wasn’t just fronting when he professed to dislike Android; he genuinely had beef with Google. In fact, Jobs allegedly explained to Isaacson

“[Apple’s] lawsuit is saying, ‘Google, you f___g ripped off the iPhone, wholesale ripped us off.’ Grand theft…Make no mistake, they want to kill the iPhone. We won’t let them.”

Isaacson recently countered Larry Page’s claims by stating that Steve Jobs really did hate Android. The source of Jobs’ rage, according to Isaacson, dates back to the 1980s when Microsoft had drawn a lot of “inspiration” from Apple’s graphical operating system. Microsoft then achieved market dominance by “promiscuously” licencing it out to computer manufacturers instead of creating a closed hardware-software ecosystem like Apple.

Steve Jobs believed that Google were now doing the same thing with iOS. Apple had created a closed ecosystem with iOS and the iPhone, and Google had copied the operating system and began to “promiscuously” licence it out to phone manufacturers.

Irrespective of the merits of Jobs’ argument, there is no denying that Android has continued to flourish over the past six months. Taking lawsuits and iPhone releases in its stride, Android has gone from strength to strength, increasing its share of the smartphone market. Recent figures from the US have revealed that in February, Android’s share of the smartphone market topped 50%. Apple, on the other hand, sat at a respectable – but substantially lower – 30%. While Android’s acquisition of over 50% of the US market is statistically significant, it should be noted that the rest of the global market reached that figure in August 2011 – two months before Steve Jobs’ death.

Of course, the merits of any product cannot be measured in terms of sales or market share alone. After all, it has recently been revealed that Android only makes £1 from the sale of each Android device – compared with the £365 that Apple pockets for each iPhone. Were Jobs alive today, he would doubtless still be railing against Android’s encroachment into the smartphone market. Behind closed doors, however, he may find himself with more pleasing distractions to attend to: Apple’s biggest problem of late has not been combatting Android, but deciding what to do with their $100 billion cash surplus. Talk about first world problems…

For Jobs, it wasn’t about the money, but a fear that history was repeating itself. Even so, with the launch of the iPhone 5 just a couple of months away, who’d want to bet against Apple enjoying the last laugh all the way to the bank?

This post was written by Simon from Best Mobile Contracts, the leading mobile phone comparison website in the United Kingdom. Best Mobile Contracts also provides up to date news on phone releases, contracts and other industry developments.

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Of course, it’s not just iPhones. The overall market for smart phones cycles pretty rapidly these days. It used to be that I’d buy the best phone on the market and wait 3 years for something good enough to make me upgrade. These days, the upgrades seem to be thrust upon us so fast that its hard to keep up. I love advancing technology, but it’s also part of the problem this moving infographic seems to point out.

In any case, here it is for you to check out.

Created by MBAonline.com

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