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      <title>JoelComm.com</title>
      <link>http://joelcomm.com/</link>
      <description />
      <language>en</language>
      <copyright>Copyright 2013</copyright>
      <lastBuildDate>Fri, 14 Jun 2013 06:00:25 -0700</lastBuildDate>
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      <atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="self" type="application/rss+xml" href="http://feeds.feedburner.com/JoelComm_com" /><feedburner:info uri="joelcomm_com" /><atom10:link xmlns:atom10="http://www.w3.org/2005/Atom" rel="hub" href="http://pubsubhubbub.appspot.com/" /><thespringbox:skin xmlns:thespringbox="http://www.thespringbox.com/dtds/thespringbox-1.0.dtd">http://feeds.feedburner.com/JoelComm_com?format=skin</thespringbox:skin><item>
         <title>Easy Deal Builder Product Review</title>
         <description>&lt;img src="http://joelcomm.com/cgi-bin/fimg.cgi?entry_id=28436&amp;size=150" alt="Easy Deal Builder Product Review" align="right" hspace="5" border="0" width="150"/&gt;&lt;p&gt;Back in 1999, I created one of the very first "deal" sites to launch on the web.  &lt;a href="http://www.dealofday.com"&gt;DealofDay.com&lt;/a&gt; aggregated the best coupons and deals that online merchants had to offer.  People love getting a deal so the site was an instant hit.&lt;/p&gt;

&lt;p&gt;Over the years, deal sites have come and gone.  Woot.com, Groupon and Living Social are just some of the sites that have popularized the "one-day, one-deal" concept.&lt;/p&gt;

&lt;p&gt;I've always wanted to be able to create deal pages using this same concept.  &lt;/p&gt;

&lt;p&gt;Now I can.  And so can you!&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/JoelComm_com/~4/CF3qOsbQ0no" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/JoelComm_com/~3/CF3qOsbQ0no/easy-deal-builder-product-revi.html</link>
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         <category>Internet Business</category>
         <pubDate>Fri, 14 Jun 2013 06:00:25 -0700</pubDate>
      <feedburner:origLink>http://joelcomm.com/easy-deal-builder-product-revi.html</feedburner:origLink></item>
      
      <item>
         <title>It's All About Me</title>
         <description>&lt;img src="http://joelcomm.com/cgi-bin/fimg.cgi?entry_id=28435&amp;size=150" alt="It's All About Me" align="right" hspace="5" border="0" width="150"/&gt;&lt;p&gt;It's all about what I'm having for lunch.&lt;/p&gt;

&lt;p&gt;It's all about pictures of my cat.&lt;/p&gt;

&lt;p&gt;It's all about my vacation.&lt;/p&gt;

&lt;p&gt;It's all about my political opinion.&lt;/p&gt;

&lt;p&gt;It's all about how I am feeling.&lt;/p&gt;

&lt;p&gt;Yes, in social media it's all about me.&lt;/p&gt;

&lt;p&gt;Naval gazers of the world, welcome your mistress... her name is Social Media.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/JoelComm_com/~4/tC8DpPYAPsw" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/JoelComm_com/~3/tC8DpPYAPsw/its-all-about-me.html</link>
         <guid isPermaLink="false">http://joelcomm.com/its-all-about-me.html</guid>
         <category>Social Media</category>
         <pubDate>Tue, 11 Jun 2013 21:51:48 -0700</pubDate>
      <feedburner:origLink>http://joelcomm.com/its-all-about-me.html</feedburner:origLink></item>
      
      <item>
         <title>Me Too</title>
         <description>&lt;img src="http://joelcomm.com/cgi-bin/fimg.cgi?entry_id=28431&amp;size=150" alt="Me Too" align="right" hspace="5" border="0" width="150"/&gt;&lt;p&gt;There's something I've been meaning to tell you.  I hope you don't take it the wrong way because my intentions are pure.&lt;/p&gt;

&lt;p&gt;But someone needs to tell you.  Since I have your attention, I believe I am the right guy for the job.&lt;/p&gt;

&lt;p&gt;Are you sitting down?  It might be best if you were.&lt;/p&gt;

&lt;p&gt;Are you ready?  Here it goes...&lt;/p&gt;

&lt;p&gt;You are screwed up.  &lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/JoelComm_com/~4/LeySSyTKK6s" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/JoelComm_com/~3/LeySSyTKK6s/me-too.html</link>
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         <category>Joel 2.0</category>
         <pubDate>Thu, 06 Jun 2013 01:46:35 -0700</pubDate>
      <feedburner:origLink>http://joelcomm.com/me-too.html</feedburner:origLink></item>
      
      <item>
         <title>How NOT to Use LinkedIn</title>
         <description>&lt;img src="http://joelcomm.com/cgi-bin/fimg.cgi?entry_id=28434&amp;size=150" alt="How NOT to Use LinkedIn" align="right" hspace="5" border="0" width="150"/&gt;&lt;p&gt;I love LinkedIn.  It's my favorite social networking site for business because it is so easy to connect with the right people.  &lt;/p&gt;

&lt;p&gt;In fact, I will connect with virtually anyone who sends me a connect request on LinkedIn.  My prerequisites are few.  There must be a photo with the profile and you must have at least 100 existing connections.&lt;/p&gt;

&lt;p&gt;It's the only place where I will connect with complete strangers.&lt;/p&gt;

&lt;p&gt;Once you are connected to someone, it is very easy to send them a message and explore if there is a fit for doing business together.&lt;/p&gt;

&lt;p&gt;Unfortunately, this system is a breeding ground for all kinds of spam.  And while it is not uncommon for me to receive direct solicitations from businesses, I am not offended by them.  I usually just delete them.&lt;/p&gt;

&lt;p&gt;The most offensive messages in my LinkedIn inbox are those that smell of deceit.  I received one such message the other day.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/JoelComm_com/~4/ecqW4GkdTNc" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/JoelComm_com/~3/ecqW4GkdTNc/how-not-to-use-linkedin.html</link>
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         <category>Social Media</category>
         <pubDate>Mon, 03 Jun 2013 12:23:02 -0700</pubDate>
      <feedburner:origLink>http://joelcomm.com/how-not-to-use-linkedin.html</feedburner:origLink></item>
      
      <item>
         <title>Are Facebook Ads a Waste of Money?</title>
         <description>&lt;img src="http://joelcomm.com/cgi-bin/fimg.cgi?entry_id=28433&amp;size=150" alt="Are Facebook Ads a Waste of Money?" align="right" hspace="5" border="0" width="150"/&gt;&lt;p&gt;Facebook may be the big daddy of social media platforms, but it seems more and more challenging for businesses and brands to reach their intended audience on the site.&lt;/p&gt;

&lt;p&gt;The controversy about &lt;a target="joel" href="http://joelcomm.com/the-problem-with-facebook-edge.html"&gt;Edgerank&lt;/a&gt; and the inability to reach those who have chosen to "like" your page led me to conduct my own Facebook advertising experiment.&lt;/p&gt;

&lt;p&gt;I'm ready to share my results.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/JoelComm_com/~4/wFpzbeLTv3Q" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/JoelComm_com/~3/wFpzbeLTv3Q/are-facebook-ads-a-waste-of-mo.html</link>
         <guid isPermaLink="false">http://joelcomm.com/are-facebook-ads-a-waste-of-mo.html</guid>
         <category>Advertising</category>
         <pubDate>Fri, 24 May 2013 12:16:13 -0700</pubDate>
      <feedburner:origLink>http://joelcomm.com/are-facebook-ads-a-waste-of-mo.html</feedburner:origLink></item>
      
      <item>
         <title>My Epic Hike</title>
         <description>&lt;img src="http://joelcomm.com/cgi-bin/fimg.cgi?entry_id=28432&amp;size=150" alt="My Epic Hike" align="right" hspace="5" border="0" width="150"/&gt;&lt;p&gt;Do you ever wake up with the idea that you're going to do something completely out of your comfort zone that day?&lt;/p&gt;

&lt;p&gt;That's what happened to me today!&lt;/p&gt;

&lt;p&gt;As part of my physical and emotional good health plan, I try to walk every day.  I miss a day occasionally, but it's the exception and not the rule.&lt;/p&gt;

&lt;p&gt;Typically I will walk for about one hour at a decent pace.  Some days I'll push it to ninety (90) minutes with my longest walks lasting two hours.  Those are very rare.&lt;/p&gt;

&lt;p&gt;Since the weather has been so nice, I've been exploring various hiking trails in the area.  I found one called &lt;a target="trail"  href="http://www.everytrail.com/guide/dirty-bismarck-loop"&gt;The Dirty Bismarck Loop&lt;/a&gt; with a trailhead in Superior.  &lt;/p&gt;

&lt;p&gt;According to the website, this is a 12.1 mile loop!  Oy...&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/JoelComm_com/~4/yYa4RzFFHls" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/JoelComm_com/~3/yYa4RzFFHls/my-epic-hike.html</link>
         <guid isPermaLink="false">http://joelcomm.com/my-epic-hike.html</guid>
         <category>Project Fit</category>
         <pubDate>Sat, 18 May 2013 15:23:25 -0700</pubDate>
      <feedburner:origLink>http://joelcomm.com/my-epic-hike.html</feedburner:origLink></item>
      
      <item>
         <title>My History on Twitter</title>
         <description>&lt;img src="http://joelcomm.com/cgi-bin/fimg.cgi?entry_id=28413&amp;size=150" alt="My History on Twitter" align="right" hspace="5" border="0" width="150"/&gt;&lt;p&gt;With an invitation to tell the world what you are doing with only 140 characters at your disposal, Twitter quietly launched on the web in March 2006.&lt;/p&gt;

&lt;p&gt;Since that time, more than 500 million accounts have been created and over 200 million are active each and every day.&lt;/p&gt;

&lt;p&gt;Yet, it's not infrequent that I hear people tell me that they don't use Twitter or that they don't "get it."&lt;/p&gt;

&lt;p&gt;That's okay.  It's not for everyone.  And I can empathize with those who don't understand what it's all about.&lt;/p&gt;

&lt;p&gt;Today marks my SIXTH YEAR of being on Twitter!  &lt;/p&gt;

&lt;p&gt;However, I can't say that I really got the hang of what Twitter was all about right away.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/JoelComm_com/~4/FR9asnN3T_k" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/JoelComm_com/~3/FR9asnN3T_k/my-history-on-twitter.html</link>
         <guid isPermaLink="false">http://joelcomm.com/my-history-on-twitter.html</guid>
         <category>Social Media</category>
         <pubDate>Fri, 17 May 2013 12:46:17 -0700</pubDate>
      <feedburner:origLink>http://joelcomm.com/my-history-on-twitter.html</feedburner:origLink></item>
      
      <item>
         <title>What Are You Doing?</title>
         <description>&lt;img src="http://joelcomm.com/cgi-bin/fimg.cgi?entry_id=28430&amp;size=150" alt="What Are You Doing?" align="right" hspace="5" border="0" width="150"/&gt;&lt;p&gt;In 2006, Twitter prompted its users to tweet by answering a simple question.&lt;/p&gt;

&lt;p&gt;"What are you doing?"&lt;/p&gt;

&lt;p&gt;My initial impression thought was "It's none of your business!"&lt;/p&gt;

&lt;p&gt;My second thought was "I'm trying to figure out what I'm doing."&lt;/p&gt;

&lt;p&gt;Intimidated by the blatant invasive nature of the question, I realized "I have no idea what I'm doing."&lt;/p&gt;

&lt;p&gt;My earliest tweets reflected this utter cluelessness.  &lt;/p&gt;

&lt;p&gt;But things have changed since that time.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/JoelComm_com/~4/u_PNwpa9Uag" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/JoelComm_com/~3/u_PNwpa9Uag/what-are-you-doing.html</link>
         <guid isPermaLink="false">http://joelcomm.com/what-are-you-doing.html</guid>
         <category>Social Media</category>
         <pubDate>Wed, 15 May 2013 15:05:44 -0700</pubDate>
      <feedburner:origLink>http://joelcomm.com/what-are-you-doing.html</feedburner:origLink></item>
      
      <item>
         <title>The "It Never Hurts to Ask" Experiment</title>
         <description>&lt;img src="http://joelcomm.com/cgi-bin/fimg.cgi?entry_id=28417&amp;size=150" alt="The "It Never Hurts to Ask" Experiment" align="right" hspace="5" border="0" width="150"/&gt;&lt;p&gt;Shortly after I graduated from college, I learned about direct sales.  Whether visiting elderly or infirm hoping to provide them with an at-home emergency response system or calling on families and individuals interested in owning their own set of Encyclopedia Britannica, I honed my people and sales skills the only way I knew how.&lt;/p&gt;

&lt;p&gt;Along the way, I learned a key in making more sales.&lt;/p&gt;

&lt;p&gt;No matter how strong your presentation or how persuasive your skills, you still have to ASK for the sale.  If you don't ask, you don't get.&lt;/p&gt;

&lt;p&gt;As it would turn out, the concept of "asking" is something that I have applied to many areas of my life.  In fact, as I parented my two children, again and again I drove this one point home...&lt;/p&gt;

&lt;p&gt;"It never hurts to ask."&lt;br /&gt;
&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/JoelComm_com/~4/ATAFcLLDJys" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/JoelComm_com/~3/ATAFcLLDJys/the-it-never-hurts-to-ask-expe.html</link>
         <guid isPermaLink="false">http://joelcomm.com/the-it-never-hurts-to-ask-expe.html</guid>
         <category>It Never Hurts to Ask</category>
         <pubDate>Sun, 12 May 2013 22:36:34 -0700</pubDate>
      <feedburner:origLink>http://joelcomm.com/the-it-never-hurts-to-ask-expe.html</feedburner:origLink></item>
      
      <item>
         <title>There's No One Like You</title>
         <description>&lt;img src="http://joelcomm.com/cgi-bin/fimg.cgi?entry_id=28429&amp;size=150" alt="There's No One Like You" align="right" hspace="5" border="0" width="150"/&gt;&lt;p&gt;To my knowledge, I am the only Joel Comm in the entire world.  Go ahead, &lt;a target=google href="https://www.google.com/search?q=joel+comm"&gt;Google me&lt;/a&gt;.  You'll be hard-pressed to find another.&lt;/p&gt;

&lt;p&gt;But a name is just a name.  Even if you share your name with another person, or thousands of others (sorry &lt;a target=name href="http://howmanyofme.com/search/?sur=smith&amp;given=robert"&gt;Bob Smith&lt;/a&gt;), there is still just one YOU!&lt;/p&gt;

&lt;p&gt;Surely you know that you have never been here before and there will never be another you.&lt;/p&gt;

&lt;p&gt;So what does that mean in the big scheme of things?&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/JoelComm_com/~4/eZWQWvE8N18" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/JoelComm_com/~3/eZWQWvE8N18/theres-no-one-like-you.html</link>
         <guid isPermaLink="false">http://joelcomm.com/theres-no-one-like-you.html</guid>
         <category>Joel Says...</category>
         <pubDate>Wed, 08 May 2013 23:49:00 -0700</pubDate>
      <feedburner:origLink>http://joelcomm.com/theres-no-one-like-you.html</feedburner:origLink></item>
      
      <item>
         <title>I Turned Ten Years Old Today</title>
         <description>&lt;img src="http://joelcomm.com/cgi-bin/fimg.cgi?entry_id=28428&amp;size=150" alt="I Turned Ten Years Old Today" align="right" hspace="5" border="0" width="150"/&gt;&lt;p&gt;By now you may be wondering if I have completely lost my mind.&lt;/p&gt;

&lt;p&gt;I did.  But I found it.  &lt;/p&gt;

&lt;p&gt;The question is... have I lost it again?&lt;/p&gt;

&lt;p&gt;You might be saying, "Joel, clearly you aren't ten years old." (Though my maturity level may occasionally bring this assertion into question.)&lt;/p&gt;

&lt;p&gt;You also might be saying, "Joel, you just wrote the other day that you turned forty-nine... that's a long way from ten!"&lt;/p&gt;

&lt;p&gt;And then you might say, "What's the deal, bub?"&lt;/p&gt;

&lt;p&gt;Those are all good questions.  And I've got a really good answer...&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/JoelComm_com/~4/ZfpEO28EslQ" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/JoelComm_com/~3/ZfpEO28EslQ/i-turned-ten-years-old-today.html</link>
         <guid isPermaLink="false">http://joelcomm.com/i-turned-ten-years-old-today.html</guid>
         <category>Blogging</category>
         <pubDate>Tue, 07 May 2013 08:41:59 -0700</pubDate>
      <feedburner:origLink>http://joelcomm.com/i-turned-ten-years-old-today.html</feedburner:origLink></item>
      
      <item>
         <title>My Last Good Year</title>
         <description>&lt;img src="http://joelcomm.com/cgi-bin/fimg.cgi?entry_id=28427&amp;size=150" alt="My Last Good Year" align="right" hspace="5" border="0" width="150"/&gt;&lt;p&gt;I'm not sure how it crept up on me so quickly, but I turned forty-nine years old yesterday.  &lt;/p&gt;

&lt;p&gt;It seems like just yesterday I was graduating from college. &lt;/p&gt;

&lt;p&gt;I've watched my kids grow to become young adults before my eyes.  I've been in the internet business eighteen years.  Time truly does fly.&lt;/p&gt;

&lt;p&gt;As I look back on the day, I am incredibly grateful for the wonderful family, friends and associates in my life.  Emails, skype chats, Facebook posts, LinkedIn messages, phone calls, unexpected gifts and even a recorded video of a friend singing Happy Birthday to me.&lt;/p&gt;

&lt;p&gt;With my 50th birthday coming up next Cinqo de Mayo, it's been said that I am entering my "last good year."&lt;/p&gt;

&lt;p&gt;Is forty-nine destined to be my last good year?  It may be.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/JoelComm_com/~4/Z6-6HFQPXdk" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/JoelComm_com/~3/Z6-6HFQPXdk/my-last-good-year.html</link>
         <guid isPermaLink="false">http://joelcomm.com/my-last-good-year.html</guid>
         <category>Joel 2.0</category>
         <pubDate>Mon, 06 May 2013 01:10:35 -0700</pubDate>
      <feedburner:origLink>http://joelcomm.com/my-last-good-year.html</feedburner:origLink></item>
      
      <item>
         <title>It's Not What You Know, It's WHO You Know</title>
         <description>&lt;img src="http://joelcomm.com/cgi-bin/fimg.cgi?entry_id=28426&amp;size=150" alt="It's Not What You Know, It's WHO You Know" align="right" hspace="5" border="0" width="150"/&gt;&lt;p&gt;There are people who spend a lifetime in pursuit of knowledge.  There's nothing wrong with this if you goal is to acquire more and more knowledge.&lt;/p&gt;

&lt;p&gt;However, those in business who are only pursuing knowledge are missing out on a key to success...&lt;/p&gt;

&lt;p&gt;Relationships.&lt;/p&gt;

&lt;p&gt;When I look back at all of my successes, I can see a theme emerge.  In almost every case, it was my relationships with others that pulled together pieces of a puzzle which led to a successful venture.&lt;/p&gt;

&lt;p&gt;That's why I believe this to be true...&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/JoelComm_com/~4/3CaYNwn4UJo" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/JoelComm_com/~3/3CaYNwn4UJo/its-not-what-you-know-its-who-.html</link>
         <guid isPermaLink="false">http://joelcomm.com/its-not-what-you-know-its-who-.html</guid>
         <category>Joel Says...</category>
         <pubDate>Sun, 05 May 2013 01:28:05 -0700</pubDate>
      <feedburner:origLink>http://joelcomm.com/its-not-what-you-know-its-who-.html</feedburner:origLink></item>
      
      <item>
         <title>The Only Difference</title>
         <description>&lt;img src="http://joelcomm.com/cgi-bin/fimg.cgi?entry_id=28425&amp;size=150" alt="The Only Difference" align="right" hspace="5" border="0" width="150"/&gt;&lt;p&gt;There are those who seem to accomplish things and there are those who are stuck.&lt;/p&gt;

&lt;p&gt;What makes the difference?  Is it really as simple as Nike says, "just do it'?&lt;/p&gt;

&lt;p&gt;I believe this is a profound truth.  In fact, it's stupidly profound.&lt;/p&gt;

&lt;p&gt;That truth is...&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/JoelComm_com/~4/Etz1Hiv9sgQ" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/JoelComm_com/~3/Etz1Hiv9sgQ/the-only-difference-between-th.html</link>
         <guid isPermaLink="false">http://joelcomm.com/the-only-difference-between-th.html</guid>
         <category>Joel Says...</category>
         <pubDate>Sat, 04 May 2013 00:14:14 -0700</pubDate>
      <feedburner:origLink>http://joelcomm.com/the-only-difference-between-th.html</feedburner:origLink></item>
      
      <item>
         <title>I'm Pregnant!</title>
         <description>&lt;img src="http://joelcomm.com/cgi-bin/fimg.cgi?entry_id=28396&amp;size=150" alt="I'm Pregnant!" align="right" hspace="5" border="0" width="150"/&gt;&lt;p&gt;Next week I turn forty-nine years old.  &lt;/p&gt;

&lt;p&gt;It seems like yesterday that I was graduating college, getting married, having kids and launching my first website.  Time is a funny thing.&lt;/p&gt;

&lt;p&gt;And yet time has a way of causing us to evaluate our lives, see where we have been and provide the opportunity to make corrections for where we are headed.&lt;/p&gt;

&lt;p&gt;In late 2010 I experienced significant life circumstances that would forever change the course of my life.  Some were in my control and others were not.  &lt;/p&gt;

&lt;p&gt;I voluntarily withdrew from the public eye to a large degree.  I sold a couple of my larger websites, methodically went from a staff of thirty-eight people to a team of one, (Yes, I am that one person) and took time off to become a healthier me in every way, physically, emotionally and spiritually.&lt;/p&gt;

&lt;p&gt;Time has passed and it is now Spring 2013. Something happened to me during this time and I think I am ready to share it with you. &lt;/p&gt;

&lt;p&gt;I don't know how else to say it... so I'll just say it.&lt;/p&gt;

&lt;p&gt;I'm pregnant.&lt;/p&gt;&lt;img src="http://feeds.feedburner.com/~r/JoelComm_com/~4/9tRaItngcgQ" height="1" width="1"/&gt;</description>
         <link>http://feedproxy.google.com/~r/JoelComm_com/~3/9tRaItngcgQ/im-pregnant.html</link>
         <guid isPermaLink="false">http://joelcomm.com/im-pregnant.html</guid>
         <category>Internet Business</category>
         <pubDate>Wed, 01 May 2013 18:37:20 -0700</pubDate>
      <feedburner:origLink>http://joelcomm.com/im-pregnant.html</feedburner:origLink></item>
      
   </channel>
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