1. A 6th grader who watched Avatar become the highest grossing film ever, wasn’t yet born when the last highest grossing film (Titanic) came out.
2. Most high school seniors weren’t born yet when Bill Clinton became president.
3. The Little Mermaid just celebrated it’s 21st birthday.

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When I was younger, my take on the saying was that it rang true but the meaning didn’t really apply to me.  Actually experiencing growing older has forced me to experience it myself.  It’s very hard for young people to visualize what it will be like when your body and mind reach physical maturity and how your body will even begin deteriorating before then.

When you have nearly bottomless energy, no wrinkles, and a fresh excitement for the world it is very difficult to understand you have a finite number of days to live and where you spend your time & energy is extraordinarily important.

Youth makes you think that you can party like a rockstar forever, you can spend your time on silly things, and with unimportant people.  Age & experience teaches you that taking care of yourself and people important to you is your top priority.

I may sound a bit silly as I’m only 26 years old, but I most likely have now lived a full third of my life (and the majority of my most active days).  I want to live my life to the fullest and without regret.

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Businessman is said to be modeled after Hasbro’s successful line of toys, GI Joe’s.  Mattel believes that people are tired of war after the two recent semi-failed campaigns in the Middle East and want a different kind of hero.  Businessman has several features: his body is only maneuverable between sitting and standing positions (unless you buy Yogi Businessman for $5 more).  He also has only one facial expression: brilliant smile.  No matter if he’s happy, angry, or about to fire someone, Businessman is always fake cheerful.

Businessman comes with a line of accessories* including:

• Laptop
• Blonde trophy wife
• Briefcase
• Hot secretary to cheat on his wife with
• Legal pad
• Armani suit
• Mercedes-Benz CLK 500

*Businessman does not come with batteries or a soul

Mattel also explained that their team of creative writers came up with the following phrases for Businessman when you push the button on his back:

• “Yes sir, you are absolutely right about that!”
• “If we connect the dots while thinking outside the box, we will get the low-hanging fruit.”
• “BusinessMaaaan! I leap higher than a towering stack of paperwork!”
• “My wife left me for my boss, than he fired me.”
• “I can’t tell you that, it’s a trade secret”.
• “I need a sick day, my carpal tunnel disease is acting up again.”
• “After ten shots at happy hour yesterday, I groped my secretary and now she’s suing.”
• “When I was 12, I wanted to be a fireman.”

Although Mattel expects their new Businessman! line of products to sell well, early reports say sales in toy stores are very slow.

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1. Focus on clickthrough rate
2. Do everything possible to reduce your bounce rate and increase time on page
3. Searches are question, so answer the searchers question with your title tag & headline

Good stuff.  Thank you Peter & thanks Levi for sharing!

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In a bit of a F-U to heteronormative cultural norms, I replace most instances of the term “premarital sex” in my thesis with “non-marital sex”. Because who the hell says that the sex my friends and I are having now is pre-anything?

(Especially when some of them can’t get married.)

I’ve always felt there was something a little wrong in term “Pre-marital sex”, but I couldn’t quite put my finger on it.  Lena hammered the built in misconception that all sex must inevitably lead to marriage.

Although I’m not really sure about her last comment in parentheses that “some of them can’t get married”.  Must be in reference to homosexuals, though I think they can get married in like six states now.

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Rick Reilly, where is your chin?

One of ESPN’s star writers wrote an article recently harshly criticizing Coach Greg Wise of Houston Texas’s Yate’s High School basketball team.

What crime has Coach Greg Wise committed? Has he physically assaulted one of his players (as major college coaches have done)? Has he had inappropriate sexual relations with players or students? Has his players been arrested for drug abuse or committed other crimes?

No.

Coach Greg Wise’s players have committed the ultimate sin in Rick Reilly’s book: winning.

“What?!” you ask.  ”Isn’t the goal of playing in a sporting event like basketball to win?”

Well, yes.  But apparently there is a fine line between winning and winning big. Rick Reilly is very opposed to teams winning by what he considers a fair margin.  I’m not sure he knows what a fair margin is… do you draw the line at 20, 30, 40?

The Yate’s High School basketball team is currently ranked #1 in the country and plays their hearts out in each and every contest.  Sporting events are meant to teach young people discipline, hard work and how to compete.  The boys on the Yate’s basketball team took those lessons to heart and dominate the basketball court, winning by 135, 115, 99, 98 & 90.

Coach Wise’s teams win big and may humiliate their opponents.  That clearly is not their intention though as every player on the team gets playing time in every game.  The team is just that much better than their opposition.

So what should Coach Wise do?

According to Rick Reilly, he should tell his players not to play hard, to be lazy and let the other team score on them and not work to score baskets of their own.  Rick Reilly wants Coach Wise to teach his players to be cowards.  Rick Reilly does not truly believe in the sports adage that you should always compete with your best self.

Instead of ripping into Coach Wise, Rick Reilly should heap accolades on him for training this group of young men to work so hard and be so successful.

To conclude his asinine article, Rick Reilly said the following:

And I wouldn’t be surprised if he goes for the national record of 211. If he gets it, I hope they add an *:

*Set by Yates High School, Classless of 2010.

If Rick Reilly truly believes the vomit he spouts, he should request that ESPN put an asterisk next to his name on every one of his articles:

*Rick Reilly, founder of the cult of losing/winning by small (but fair!) margins

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In any event, I will be using a few different tactics in sending that first email to a new list and am excited to learn what gets the best response.

Here are the resources i’m referencing in preparing the broadcast

www.marketingsherpa.com
http://www.listcontrolsite.com/posts/four-day-cash-machine
http://www.getelastic.com/writing-welcome-emails/
http://stylecampaign.com/blog/?p=12
http://www.lyris.com/resources/email-marketing/

I just wanted to share as its been a bit of a dust storm finding what I needed regarding emailing a new list.

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