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No the Lakers win, because they know that the start is just the beginning.  It is who wins the last game that wins it all.  That is what they are playing for.  So what are you playing for?  To just make the business playoffs or to win it all?  You see the only real winners are those that play to win.  Everyone else loses. 

Surviving is not a goal it's a liability.  So what if you feel as though you have already lost?  That's the best news of all.  You have only lost a game.  Not the series.  It's like what I tell my daughter in golf.  If you hit a bad shot, that only gives you an opportunity to show everyone how good you are.  So what are YOU going to do today?

A lot of would be bloggers and marketers that I mentor seem to face the same type of challenges.  They can't find their voice due to a lack of "having fun with it" or just plain "fear".  I think they know what to say but are more afraid to say it!  That is a quick ticket to getting removed from the stage.  The stage of sales success.  Don't be afraid!  It's just like American Idol.  Have fun with it and the minute you think you are looking weird, you are just starting to get our attention.  What is the alternative?  Forgetful and boring.  I would rather look crazy.

So why am I so convinced?  Glad you asked.  Here are my 5 reasons why I am so sure.  (5 because I hear you will read this if I offer 5)

1.  Books have to change sometime - I know you purists are going to want to kill me.   Don't worry my wife will do it once I release this picture.  Books have to change because everyone wants to save the trees.  I don't care if your conservative or liberal, pretty much everyone thinks trees are good.  As far as I know there isn't a social group hell bent on "destroying" trees.  So we all agree on this one, and that is pretty rare.  With the iPad we will save a lot of trees and a lot of trash for that matter.  I mean I really hate throwing out magazines.  And books just take up a bunch of space.  It would make moving cheaper.  Less boxes, less clutter, less cost.  Pretty hard to argue with that.  Don't worry, I know you still will.

2.  We are all pretty lazy - If there is any easier way, we Americans will take it.  The fact is the iPad is kind of a non-nerdy computer.  In other words, you really don't even need to know how to work a computer.  It's that easy.  I often see my friends buying really expensive laptops just so they can use the internet and email.  This is why people were convinced that netbooks would be huge.  They were cheaper, easier to use, and much more suited to your average user.  Problem was they aren't different enough.  They still looked and worked like a computer.  The iPad however is completely different.  That brings me to my next reason.

3.  Digital Intimacy - Now I sound as I crazy as I look above.  Digital intimacy sounds like something out of the mouth of Jobs himself.  All I can say is to use an iPad is to understand what I mean.  It hit me 48 hours after I bought it.  I was sitting in the dark reading on the couch like I would a book.  This wasn't me with a laptop burning my legs in work mode.  This was casual.  This was intimate.  This was different.  Sorry that's my story and I am sitting on it:)  I think the experience will cause people to choose it over a laptop.

4.  We already love Apps - Steve Jobs is just ridiculous!  He invented iTunes, because without it the iPod wouldn't have taken off.  He invented the iPod, without it the iPhone wouldn't have worked.  Then he invented apps, without it the iPad would be well...  A netbook.  Apps allow us to interact with the companies and services we love.  Not to mention games.  Apps are one of the best examples of community.  Allowing multiple contributors makes the device strong and one that is really for everyone.  Like social media, apps are by and for the people.  That is when technology is at it's best.  It's ironic that Apple figured this out after being a victim of it. 

5.  Apple - People always wonder why Apple often succeeds where others have failed.  I don't know why this is such a mystery.  People often say because they are such good advertisers.  Really?  You think people are still buying iPhones because of their TV ads?  You think it might be ah well maybe...  The product?  They just care more about the product than making money.  By the way that's a great strategy to make a lot of money.  I think Steve decided to make the iPad because deep down, he wanted one.  Did you know that Apple doesn't even use focus groups.  Why would they?  THEY are the focus group!

So why did I waste my time this week talking about the iPad?  Well, I had to justify getting one.  "Honey, it's a work thing".  Well and it was a lot of fun!  And isn't that what it's all about?