tag:blogger.com,1999:blog-72594398583990584942009-11-05T16:42:19.517-08:00A cache of internet marketing insights from Jonathan Fashbaugh, a consultant at Page 1 Solutions. Check back frequently for great web marketing ideas for cosmetic dentists, personal injury lawyers, plastic surgeons, and ophthalmologists.Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comBlogger145125tag:blogger.com,1999:blog-7259439858399058494.post-55010481945124329872009-10-05T09:16:00.000-07:002009-10-06T06:23:36.272-07:00

From time to time, every website needs an overhaul, but a redesign is a delicate thing. You have to consider what the purpose is of the redesign.What are the design goals in redesigning the website? What do we want the website to do that it isn't already doing? What aspects of the search engine optimization need to remain the same or be improved?Design GoalsOf course, the most common goal is to

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-49898499593452979902009-09-11T09:47:00.000-07:002009-09-11T12:31:15.221-07:00

As you probably know by now, search engine optimization centers around keywords. Keywords, when used properly in optimization, communicate your priorities to the search engines. Search engines view websites in terms of keyword density, counting the number of times various keywords occur on a page. If your page has a high number of instances of a certain keyword phrase, that page will be more

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-4660907823154569642009-08-26T04:36:00.000-07:002009-08-26T05:09:19.490-07:00

I regularly talk to dentists who run general practices, and would like to see more patients who are interested in cosmetic work. Dental Web marketing is the best, most cost effective way to attract new cosmetic patients.More and more people look for health services online rather than going through the hassle of looking through an insurance company directory, and when it comes to cosmetic work,

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-15318601127530104442009-08-21T11:28:00.000-07:002009-08-21T12:44:23.981-07:00

With more and more frequency, I am encountering websites that are constructed in content management systems (CMS). Content management systems can be really useful in some situations. In others, they can get in the way and hinder Web marketing success.When A Content Management System Is Good:Organizations that are constantly changing things on their websites can benefit from a CMS website because

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-46395612655963217692009-08-19T06:18:00.001-07:002009-08-19T06:28:51.349-07:00

Well, steady is the important part when is comes to blogging. Blogging can be a huge boon to your search engine optimization campaign IF you actually blog. Our hectic schedules can make it seem like we'll never have the time to make consistent blogging a reality, but there are a few things that you can do to make it happen:Schedule it. Actually block time out in your daily agenda. It doesn't have

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-28776231536879513122009-07-22T09:22:00.000-07:002009-07-22T09:30:01.414-07:00

When you embark upon a Web marketing campaign, it's important to keep the website on your radar as a high priority. Occasionally one of our clients will drop off of the face of the earth. They don't respond to emails, don't return our calls, and needless to say, don't get back to us on critical issues like content or design edits. This only hurts you, the client. Your project loses valuable

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-44228493032908824862009-07-21T06:42:00.000-07:002009-07-21T06:47:28.449-07:00

Absolutely! Google's numbers prove it. Even compared to cosmetic dentistry, the number of searches for orthodontists is way up there. Part of this is undoubtedly due to problems with dental insurance coverage of braces. People are left to find an orthodontist on their own. Check out the numbers: Keywords Local Search Volume: June braces 1,500,000 dental braces 33,100

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com1tag:blogger.com,1999:blog-7259439858399058494.post-74252661527817406642009-07-15T08:11:00.001-07:002009-07-15T08:12:24.062-07:00

If you sign up with us by the end of July, get $500 off of your design.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-69346610375464902332009-07-13T12:24:00.000-07:002009-07-13T12:30:19.989-07:00

It hurts to start over, but it's necessary some times. I've talked with people that have spent thousands of dollars developing a site, only to find out that it isn't compatible with SEO. In other cases, I've talked to clients that have invested tons of time and money only to end up with an end result that they don't like. Just today I spoke with a LASIK practice that hasn't even finished the

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-6951973755233574642009-07-08T07:16:00.000-07:002009-07-08T08:09:09.715-07:00

I read a great article about Facebook's rivalry with Google. Facebook has aspirations of being the end-all-be-all of online activity in terms of social interaction AND search by means of tying in our social circle's online knowledge base with your search results. They want to go beyond just searching based on keywords and links. It's an interesting idea, and is already changing how we go about

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-36924944310342215062009-06-24T14:54:00.000-07:002009-06-24T15:11:24.953-07:00

I spoke with an attorney today about his Web marketing, and he was faced with a dilemma that is all too common these days: "I know I need to do something, but my money is tied up in the Yellow Pages until September." The "Yellow Pages" may be any number of things for your practice (digital x-ray machine, building a new office, etc).The problem here is time. Every day that your website isn't up

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-38778605526013750032009-06-07T13:26:00.001-07:002009-06-07T13:26:14.364-07:00

I'm stuck in a holding pattern above the Denver International Airport. Beautiful skies, but I want to be on land, on my way home. And actually, there's the more pressing issue that I haven't had lunch! I'm starving!

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-73580153463118882732009-06-05T15:42:00.001-07:002009-06-06T09:31:52.018-07:00

I'm at an LVI regional dental meeting. Dr. Kherani is lecturing about cosmetic and neuromuscular dentistry. In between his lectures, I'm speaking with the dentists about their website design and search engine optimization needs. It's a great meeting so far. Vancouver is beautiful.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-84206412151746198202009-06-02T08:43:00.000-07:002009-06-03T05:43:15.826-07:00

I'm talking with a plastic surgeon in Hawaii about Web marketing and how to blog.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-42774963479166472752009-06-02T05:23:00.000-07:002009-06-02T05:46:26.670-07:00

Unfortunately this is a lament that I hear from many doctors and lawyers about their Web marketing. There are so many unscrupulous or simply incompetent Web designers and SEO companies out there, that practices are seemingly doomed to fail at least once in their Web marketing efforts before they find a provider that can actually perform for them. I'm currently speaking with a cosmetic dentist who

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-50484516406716580232009-05-29T06:43:00.000-07:002009-05-29T06:55:28.966-07:00

Up until now, I've never had a personal experience with cosmetic dentistry, and last week, that changed. I was playing basketball on our mini-court out behind the office, and I took a header into the pavement. Here was the result:When I realized what happened, I kind of panicked. I never realized how attached I am to the way I look. Not sure if that makes me vain, but I felt grotesque. I wasn't

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com3tag:blogger.com,1999:blog-7259439858399058494.post-40137480896756914342009-05-20T13:29:00.000-07:002009-05-20T13:32:09.372-07:00

I found this video at:http://hubpages.com/hub/Best-Web-Design-Code-For-Search-Engine-OptimizationThis is a great article about the comparison of HTML to PHP and how they relate to search engine positioning.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-59822634624711958432009-05-18T13:32:00.000-07:002009-05-18T13:45:34.930-07:00

I just spoke with a dentist in orange county about her Web marketing. She has two websites, neither of which perform well on the search engines. Both are templated website designs. A core issue is that they are built in a database that would prevent us from optimizing the website, not to mention that she doesn't own one or both of her websites (more on website ownership here). But the biggest

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-65379229723871192012009-04-29T15:38:00.000-07:002009-04-29T15:39:19.571-07:00

I'm on a plane bound for San Francisco and then on to Honolulu for the AACD convention. I'm looking forward to speaking with some dentists about their Web marketing.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-54771087216674868612009-04-25T20:35:00.001-07:002009-04-25T20:35:56.396-07:00

from my hotel room window.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-36959332463681736242009-04-25T08:33:00.001-07:002009-04-25T08:33:47.812-07:00

I'm in Calgary, attending an LVI dental meeting. Today, Dr. Kherani is talking about neuromuscular occlusion. Yesterday, he addressed smile design for cosmetic dentistry cases. I have talked with a couple doctors about using Web marketing to get more of these patients. Last month, there were approximately 12,100 searches for "calgary dentist". There is definitely opportuny for practices with good

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-49126323451064731172009-04-24T17:32:00.001-07:002009-04-24T17:32:37.261-07:00

but how do i eat it?

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-30782372732277379512009-04-17T15:55:00.000-07:002009-04-17T15:57:12.361-07:00

We closed up a little early due to the snow storm. it's inconvenient, but beautiful. it will be melted by Monday or Tuesday.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-82748584229955468292009-04-16T10:15:00.001-07:002009-04-16T10:15:35.268-07:00

I took a little trip to Las Vegas (I'm actually at the airport on the way home) to teach a web marketing course at LVI (the Las Vegas Institute of Advanced Dental Studies). It was a great trip. I talked with a great group of dentists who have websites and are interested in improving their search engine optimization.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0