tag:blogger.com,1999:blog-72594398583990584942009-07-13T13:09:02.403-07:00A cache of internet marketing insights from Jonathan Fashbaugh, a consultant at Page 1 Solutions. Check back frequently for great web marketing ideas for cosmetic dentists, personal injury lawyers, plastic surgeons, and ophthalmologists.Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.comBlogger137125tag:blogger.com,1999:blog-7259439858399058494.post-69346610375464902332009-07-13T12:24:00.000-07:002009-07-13T12:30:19.989-07:00

It hurts to start over, but it's necessary some times. I've talked with people that have spent thousands of dollars developing a site, only to find out that it isn't compatible with SEO. In other cases, I've talked to clients that have invested tons of time and money only to end up with an end result that they don't like. Just today I spoke with a LASIK practice that hasn't even finished the

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-6951973755233574642009-07-08T07:16:00.000-07:002009-07-08T08:09:09.715-07:00

I read a great article about Facebook's rivalry with Google. Facebook has aspirations of being the end-all-be-all of online activity in terms of social interaction AND search by means of tying in our social circle's online knowledge base with your search results. They want to go beyond just searching based on keywords and links. It's an interesting idea, and is already changing how we go about

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-36924944310342215062009-06-24T14:54:00.000-07:002009-06-24T15:11:24.953-07:00

I spoke with an attorney today about his Web marketing, and he was faced with a dilemma that is all too common these days: "I know I need to do something, but my money is tied up in the Yellow Pages until September." The "Yellow Pages" may be any number of things for your practice (digital x-ray machine, building a new office, etc).The problem here is time. Every day that your website isn't up

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-38778605526013750032009-06-07T13:26:00.001-07:002009-06-07T13:26:14.364-07:00

I'm stuck in a holding pattern above the Denver International Airport. Beautiful skies, but I want to be on land, on my way home. And actually, there's the more pressing issue that I haven't had lunch! I'm starving!

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-73580153463118882732009-06-05T15:42:00.001-07:002009-06-06T09:31:52.018-07:00

I'm at an LVI regional dental meeting. Dr. Kherani is lecturing about cosmetic and neuromuscular dentistry. In between his lectures, I'm speaking with the dentists about their website design and search engine optimization needs. It's a great meeting so far. Vancouver is beautiful.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-84206412151746198202009-06-02T08:43:00.000-07:002009-06-03T05:43:15.826-07:00

I'm talking with a plastic surgeon in Hawaii about Web marketing and how to blog.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-42774963479166472752009-06-02T05:23:00.000-07:002009-06-02T05:46:26.670-07:00

Unfortunately this is a lament that I hear from many doctors and lawyers about their Web marketing. There are so many unscrupulous or simply incompetent Web designers and SEO companies out there, that practices are seemingly doomed to fail at least once in their Web marketing efforts before they find a provider that can actually perform for them. I'm currently speaking with a cosmetic dentist who

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-50484516406716580232009-05-29T06:43:00.000-07:002009-05-29T06:55:28.966-07:00

Up until now, I've never had a personal experience with cosmetic dentistry, and last week, that changed. I was playing basketball on our mini-court out behind the office, and I took a header into the pavement. Here was the result:When I realized what happened, I kind of panicked. I never realized how attached I am to the way I look. Not sure if that makes me vain, but I felt grotesque. I wasn't

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com3tag:blogger.com,1999:blog-7259439858399058494.post-40137480896756914342009-05-20T13:29:00.000-07:002009-05-20T13:32:09.372-07:00

I found this video at:http://hubpages.com/hub/Best-Web-Design-Code-For-Search-Engine-OptimizationThis is a great article about the comparison of HTML to PHP and how they relate to search engine positioning.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-59822634624711958432009-05-18T13:32:00.000-07:002009-05-18T13:45:34.930-07:00

I just spoke with a dentist in orange county about her Web marketing. She has two websites, neither of which perform well on the search engines. Both are templated website designs. A core issue is that they are built in a database that would prevent us from optimizing the website, not to mention that she doesn't own one or both of her websites (more on website ownership here). But the biggest

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-65379229723871192012009-04-29T15:38:00.000-07:002009-04-29T15:39:19.571-07:00

I'm on a plane bound for San Francisco and then on to Honolulu for the AACD convention. I'm looking forward to speaking with some dentists about their Web marketing.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-54771087216674868612009-04-25T20:35:00.001-07:002009-04-25T20:35:56.396-07:00

from my hotel room window.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-36959332463681736242009-04-25T08:33:00.001-07:002009-04-25T08:33:47.812-07:00

I'm in Calgary, attending an LVI dental meeting. Today, Dr. Kherani is talking about neuromuscular occlusion. Yesterday, he addressed smile design for cosmetic dentistry cases. I have talked with a couple doctors about using Web marketing to get more of these patients. Last month, there were approximately 12,100 searches for "calgary dentist". There is definitely opportuny for practices with good

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-49126323451064731172009-04-24T17:32:00.001-07:002009-04-24T17:32:37.261-07:00

but how do i eat it?

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-30782372732277379512009-04-17T15:55:00.000-07:002009-04-17T15:57:12.361-07:00

We closed up a little early due to the snow storm. it's inconvenient, but beautiful. it will be melted by Monday or Tuesday.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-82748584229955468292009-04-16T10:15:00.001-07:002009-04-16T10:15:35.268-07:00

I took a little trip to Las Vegas (I'm actually at the airport on the way home) to teach a web marketing course at LVI (the Las Vegas Institute of Advanced Dental Studies). It was a great trip. I talked with a great group of dentists who have websites and are interested in improving their search engine optimization.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-67519569700848867322009-04-05T14:59:00.000-07:002009-04-06T11:02:42.133-07:00

I'm talking with Shawn Powell from Howerton Eye Center about posting video to a blog. It's super easy. Just paste in the embed code from YouTube. Be sure that you paste the code into the HTML section in Blogger, not in the compose section. Otherwise the code will be visible in the post.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-31141185356584024402009-04-04T14:40:00.001-07:002009-04-04T14:40:54.173-07:00

Clint takes a breather from speaking with potential Page 1 clients.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-11950193538917032202009-03-30T12:24:00.000-07:002009-03-30T12:26:01.646-07:00

We just launched a new website for The Cochran Firm. It is a criminal defense lawyer website. Check it out!

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-48986981357347944022009-03-18T13:49:00.000-07:002009-03-18T14:17:35.419-07:00

I was talking with a guy named Richard today. He is an office manager at a dental practice in North Carolina. We were discussing search engine optimization and how it dovetails with blogging. He was concerned that blogging would be a hassle, writing lengthy blog entries and managing and responding to people's comments. I explained that blog entries need not be length, and that in the legal and

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-2175482955900608792009-03-06T05:55:00.000-08:002009-03-06T05:59:13.551-08:00

Here's another specialty website that we just launched. It's a social security disability website for The Cochran Firm.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-77199167840403257892009-03-03T14:43:00.001-08:002009-03-03T15:05:57.364-08:00

You practice may benefit from having a specialty website in addition to a main website. These websites must be promoted just as aggressively as your main website, but will naturally tend to perform better for their keywords because the entire website is focused on that topic. Here's an example of a North Carolina workers compensation website that we just launched.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-41706631582933344052009-02-27T08:59:00.000-08:002009-02-27T15:14:40.026-08:00

Whether you're just getting started with Internet marketing, or you're looking to step things up a notch, it's important to do your homework, not just in shopping around for a provider, but to see what your competitors are doing.You may have a clear picture in your mind of what you're looking for, but what is that picture based on? You have to look at your competitors' websites look like and what

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0tag:blogger.com,1999:blog-7259439858399058494.post-39221281774547891502009-02-16T14:55:00.000-08:002009-02-16T14:56:14.900-08:00

Check out this blog post for excerpts and link to the article.

Jonathan Fashbaughhttp://www.blogger.com/profile/09126236700750243131noreply@blogger.com0