For instance, when conducting business online, people tend to take on tasks that they are not particularly specialized in, just to save money. They will probably spend a whole day doing something that someone with the right knowledge and expertise could have done in a matter of hours. Mistakes like these cause many people to experience delayed progress in their business ventures to make money online.

The main reason why people do this is simply because they do not have the capital available to start paying people to carry out work. If you are in this situation then the best thing to do would be to start outsourcing one or two projects a month to free up some time which can be spent on doing the things you are good at such as creating or marketing your products. You can begin to increase the amount of tasks you outsource as your business grows.

If you are working to a tight budget, I would highly recommend posting your jobs on freelance websites such as Elance (Elance.com) or oDesk (oDesk.com). On these types of sites, the members can read your project requirements and then bid on your project at a rate they would be willing to deliver the work for. You can also communicate with service providers via a private message board and discuss your project in real-time.

You can often find low-cost labour on websites such as these by outsourcing projects to people situated in lesser developed countries who are willing to work for a lower rate than would typically be charged in the US or the UK. By no means am I recommending that you exploit this and take advantage by trading unfairly and in an unethical manner. Rather, I am advocating that you take advantage of exchange rates and economic disparity.

You can also trade your products or services in exchange for payment. For example, when I started out online, I used to outsource copywriting to a friend who owned his own copywriting agency and in exchange, I would help him with his online marketing.

Ultimately, you need to identify what you are good at and where your time is best spent and then outsource the tasks you are not so good at to a professional.

If you are an internet marketer who creates and sells information products, you might want to look at outsourcing other administrative tasks such as customer support, writing, and research to someone who would work for a much lower wage than yourself, in order to make best use of your time.

No related posts.

If your sales copy is not up to scratch your prospect will lose interest in your product or service and not realize how it could help them, or merely have a lack of interest in your dull, lifeless and un-engaging sales copy. Basically what I am trying to say is, if your sales copy is not up to scratch, most of your website readers will leave your site without buying your product or service.

This can have a negative effect on your conversion rate. It is therefore imperative that you get your sales copy right so this doesn’t happen. What I am about to teach you is how you can include the most superior copywriting principles in your sales copy that have been proven to increase conversion rates significantly and compel readers in to taking the desired action, which in your case will probably be to either be to buy your product or service or subscribe to your newsletter.

However, I want to clarify one thing before we get started.

That is, if you don’t research your target market before you begin to write your sales copy, you are destined to produce a low converting sales copy. I cannot stress how imperative it is that you fully understand the needs, desires and motivations of your target market before you start writing your sales copy. If you do not complete this critical step then you will fail to put across to them the fundamental motives that compel them to buy your product or service.
I would also like to eliminate the common belief that good sales copy can sell anything, because it can’t. You must warrant that your product offers an actual value to your prospective customer before you progress. If your product does have a real value, that’s great! Let’s continue. If it doesn’t, you need to go back to the drawing board. There is no point in try trying to sell a product with no real value.

Market Research

When conducting your market research, you should think about the following questions:

• What sex is your prospect?
• How old are they?
• How do they see themselves?
• How do others see them?
• What stage are they at in life?
• What would they like to change?
• What are their morals?

In order to answer these questions you could use the following sources:

• Online discussion forums
• Online articles
• Survey results
• Focus group results
• Other secondary research sources

For more accurate results, you could conduct some of your own primary research .

If you are selling a digital information product online, such as an eBook on how to burn fat or build muscle, you might consider visiting your local gym or health club to ask people what inspires them and motivates them to lose weight or become more muscular? Is it to attract people of the opposite sex? Is it to make them feel healthy? Is it to gain the feeling of supremacy or build up self esteem levels?

If you are able to identify the right motivations of the individual and put them across in your sales copy, you are more likely to draw their attention.

For example, if you discover that the major motive for men when trying to build a muscular physique is to attract women, you can base your sales copy around the fact that your eBook will help them to attain this goal.

If this is the case, you would sell them the ability to attract women, not the ability to build a muscular physique. It is important to keep your target customer in your mind at all times whilst forming your sales copy.

Now that you have discovered the wants and needs of your target market, it’s time to recognise the features and benefits of your product or service.

Product Research

Let’s look at how you can use your product to discover the true benefits that will be of real interest to your target market.

Ask yourself the following question:

• What are your products major features and benefits?
• What it your products unique selling point?
• Who is my competition?
• How is my product used?
• Who uses my product?
• What problems does my product solve?
• How does my product operate?
• Do you have any feedback about my product?
• How is your product delivered to the customer?
• What after-sales service do you offer?
• What guarantees do you offer with my product?
• What are you trying to get the prospect to do?

You should start to look at how the seven capital sins of human nature could help you to sell your product or service. These are:

1. Vanity – One of the most simple and most powerful ways of convincing your reader into making a purchase is to flatter them and butter them up. You should make them feel important and praise their intelligence. Then you should imply that someone of their nature should really buy your product or service.
2. Sloth – Humans are naturally an indolent species, generally speaking, and you can use this characteristic to your advantage. If you offer your prospect something that will save them time or effort when performing a task, they are more likely to get out their credit cards.
3. Envy –If you inform your reader on how other people are benefiting from your product, they will soon follow suit. Testimonials and product reviews are a powerful way of adding credibility and establishing trust with your prospect as they help to demonstrate how other people are already benefiting from your product.
4. Gluttony – If you can convince your customer that they will experience some sort of satisfaction or content when they consume your product, you’re on to a winner.  You should drive this feeling of satisfaction forward in your sales copy and make your prospect aware of how you can help them to satisfy a passion of theirs.
5. Lust – Similar to gluttony whereby, you can show your reader that your product or service satisfies a passion of theirs, you have a real selling point.
6. Anger – It’s a fact that most people become aggravated or angry for many different reasons. If you are able to identify what makes them heated and find them a solution to this, then you should include it in your sales copy as it will have a positive effect on your sales.
7. Avarice –People yearn for more in life, whether it’s more clothes, more holidays, more cars, more money, more attention, more self wellbeing or more respect. Playing on this can be really powerful because if you offer people more of what they want, they are likely to listen to what you have to say.

These seven capital sins of human nature are a very powerful tool in which you can play upon and can give you enormous potential to operate your prospects deep, unconscious emotional triggers. Decisions on whether you prospect is going to purchase your product are made on emotional grounds before the reader starts to rationalize purchasing your product.

Be sure to be delicate when presenting these seven capital sins in your sales copy. You won’t make many sales by telling your prospect they are greedy, lazy and vain.

Now that you understand your target market in detail and how your product or service’s benefits contest your target market’s needs desires, you have all the tools in place that will help you to start writing a high converting sales copy.

Writing Your Sales Copy

Headline

The headline is probably hardest most important element of your sales copy to get right.

When your reader first visits your web page, they have no dedication to your sales copy. They haven’t devoted any time to reading about your product and its benefits, and it is very likely that you won’t get them to if your headline doesn’t draw their attention in around 5 seconds. If you fail to write a headline that does this then you will most certainly lose your reader.

The headline of your sales piece is even more important in the online environment where individuals can move away at the click of a button. It is a well known fact that people skim when they surf the internet and there is no great physical feat necessary to move away from your sales page. It is a lot different from a physical direct mailing where they are troubled with the effort of screwing it up and tossing it in the rubbish bin.

To write a headline that gets the reader’s attention in such a short timeframe you need to exploit its benefits. Identify your products major benefit through the eyes of your target market and present this benefit your headline. Also, try to provoke curiosity in your headline by mentioning the key benefit of your product. Mentioning your product’s most important benefit in your headline is the by far the most effective way of getting the attention of your reader.

Opening Paragraph

Opening Paragraph
Your opening paragraph should continue flawlessly from the headline of your sales piece, as this develops your reader’s concentration and awareness, into a genuine interest in your product pr service.

To carry out this effectively you need to illustrate more of your products benefits. The beginning of your sales copy should be packed with benefits, more than the concluding part of your sales copy.

The reason for this is because once you have the reader’s emotional interest in your product by plentiful mention of your it’s benefits and the use of emotional language, you can then help the reader to rationalise their potential purchase later on. Your primary focus should be on the major benefits of your product or service. You should inform your reader of what your product can do for them, not what you are selling to them.

Body Copy

Your reader having an interest in a product is one thing, but having a desire to buy a product and the confidence to go ahead with the purchase is a completely different ball game.

The job of your body copy is to make the reader feel as though they don’t just want the product, they need it.
In order to build your readers desire for your product you need to make the copy have an impact on them whilst highlighting the benefits of your product throughout the bulk your sales copy.

You can use teasers at the ends of paragraphs to keep the reader hooked. You can break your copy with testimonial boxes or other graphics. If you are going to do this should do so in the middle of a sentence. You should play on the human necessitate for completion to keep your reader eager for more.

It is a good idea to keep your sales copy one-to-one as if you were talking to the reader face-to-face. This can often be a good way to visualise how your sales copy reads.

Remember to keep your sales copy clean and easily digestible for your reader and try to refrain from using complex words and sentences. Also, use plenty of sub-headings to break up the text and remember to emphasize the major benefits of your product or service.

At this stage you should have included most of the benefits of your product within your sales copy. Your reader should be on the verge of purchasing your product, but you can’t stop here.

You now need to encourage your reader and help them to overcome their unwillingness to purchase. It’s not that your prospect doesn’t want to buy your product, because chances are they probably do. It’s just that people just naturally employ a degree of caution when deciding to purchase a product.

You now have to persuade the reader that the risks of not buying you product far surpass the risks of buying your product. A great way of doing this is to provoke ‘envy’ in your reader, one of the seven capital sins that we earlier.

As also discussed earlier, you can use testimonials to demonstrate to the reader how other people have already benefited from purchasing your product. You need to make them feel as though they are part of a very small group of people who are not yet benefiting from using your product or service.

Some of the most widely used tools and strategies in the information marketing industry are:

• A free sample, preview or trial
• Money-back guarantee
• Statistics
• Third party endorsements
• Press coverage
• Online credibility and security certification

Free samples and free trials are predominantly effective and have become increasingly popular in the internet information marketing community. This strategy is also used a lot in offline promotions as well as online promotions.

Think back to when you last bought a fragrance from your local beauty store. Would you have still purchased the fragrance if you didn’t have the option to smell a free tester sample first? The chances are, you most likely wouldn’t have. Prospects want re-assurance that what they are about to purchase delivers exactly what it promises.

It is now time to push your prospect into buying your product or service.

Call to Action

Whether you are selling, looking for subscribers or wanting contact from your prospect, you must make it clear what you want them to do.

It is important that you clarify the actual objective of your sales copy and make it clear what the reader must do to receive the benefits that you have mentioned earlier.

The call to action is the make or break point of your whole sales page when attempting to compel the reader to do what you want them to do, whether it be subscribe to your mailing list or buy your product or service.

You already have their attention and interest in your product, you have developed their aspiration for your product, and you have convinced them that your product will deliver as it promises. All that remains to do is tell the reader what to do to purchase your product.

You can even scatter calls to action through your sales copy to allow your readers to stop reading and take action at certain points on your sales page, before finishing reading the full sales copy.

Whether you choose to use frequent calls to action throughout your copy, or just the one at the end, it is critical that you make it an order, not a request.

Don’t ask your prospect if they would like to order your product, tell them to oder. Use verbs which make them take action and purchase your product. The best call to action words to use are ‘Add to Cart’ when trying to get your prospect to buy your product, rather than the typical ‘Order Now’ which is frequently used. If you read my last post about the ‘7 Elements of a High Converting Order Button’ you understand why this is important and how it can significantly increase your conversion rate.

It may seem abrupt to take this approach but take it from me; it is much more effective than making a delicate request and I know this because I have tested this many times.

If you are writing your sales copy in a sales letter format, as we tend to do with internet information marketing products, it is habitually a sensible strategy to sum up the key benefits of your product or service using a PS and PSS to capture the prospects that are still indecisive about purchasing your product and who make it to the very end of your sales copy, past the order section.

You could also add an additional call to action here, such as a subscribe box if the prospect has passed your order section. It may be the case that they still want more information and proof that the product works before they make a purchase so if a free sample or trial was offered here, with the call to action being a newsletter subscribe form, you could send the preview over to them via email and then follow up with an email campaign to persuade them into making a purchase. If you follow up with them over the following week, this will give them enough time to rationalize buying your product.

Another option would be to add a few more testimonials here to give your prospect a little more confidence.

That’s it! You should now have a well written, high converting sales copy which is ready to present to your prospects and start making you sales.

If you feel that this article has helped you, please leave your comments below.

Related posts:

1. Split Testing Landing Pages for a High Conversion Rate
2. 7 Elements of a High Converting Order Button

What is split testing?

You may be thinking, “what is split testing?” and “why is it so important?”. Well, split testing is the process of testing different aspects of your sales page against similar variations of these aspects. For example, you might test different variations of your sales copy, or different colour headlines or different colour page background. You can also split test things such as order buttons, and if you read my last post about “high converting order buttons”, then you will know exactly what features of an order button convert the best. I discovered these features as a result of my own split testing.

Why is split testing important?

Split testing is important because it has the potential to increase the income generated from your site, simply by observing and analyzing the psychological behavior of your prospect. This may sound complicated but it really isn’t. It’s just a case of testing which element converts the best and going with the statistics.

How can split testing increase my income?

To find out how split testing can help you to make more money from your site without spending any extra money on advertising, here’s an example. Let’s say you are running a Google Adwords campaign and your landing page is converting at 1%. When I say converting I am referring to the conversion rate i.e. how many visitors to your site actually purchase your product. So you decide to split test this landing page with another version of the same, apart from this one has a red headline instead of a black headline. After rotating these two landing pages equally, you realize that the conversion rate on the page with a red headline converts at 2%. Now that may not seem a lot but this 1% increase will bring you 100% more money because you are getting twice the amount of sales. Now do you see the power of split testing?

How do I split test and what elements do I test?

So you have learnt about how split testing can increase the income and sales volume generated from your website. Now you just need to know how to put these teachings in to practice. Well there really is no right or wrong way, and there are hundreds of different elements of your web page that you can split test in order to boost your conversion rate. To keep this article short I am just going to mention a few of them to give you an idea. The only piece of advice I will give you that I feel will help you significantly is, to test each individual aspect separately and one at a time. You don’t want to change your whole landing page to something different, because although you might be able to discover which page converts the best, you won’t know specifically which of the elements of the page are making it convert the best.

So here’s a list of the main elements of your landing page that you should consider split testing.

1. Headline – As the headline is probably the first thing your prospect sees when they visit your website, it is of critical importance. Not having the right headline could cause your prospect to hit the back button on their browser in a heartbeat. You need to set the right first impression by having an attention grabbing headline which compels the reader to move down the page, not move away.
2. Sales copy – Split testing your sales copy can be very tedious and time consuming, however it needs to be done as this is the main element that helps to keep your prospect moving down your page. I would always advise you to test the first paragraph first as this is the main attention grabber and is the second thing your prospect reads after the headline.
3. Order button – Split testing your order button is also of critical importance because it is the last thing your prospect sees before they decide to purchase your product. If this doesn’t stand out then you can wave goodbye to your desired high conversion rate. If you read my last post about the “7 elements of a high converting order button”, you will know which elements of your order button can increase its conversion rate significantly.

One final thing I would like to talk about is Google Web Optimizer.

If you have never used Google Web Optimizer then now is the time to start. It is the mother of all split testing tools and it can have a massive impact on your profitability if used correctly. Setting up a simple split test using Google Web Optimizer could not be easier. They walk you through the whole process and you can be up and running with your first test within minutes. For more information click here.

If you feel that this post has helped you, please submit your comments below.

Related posts:

1. How to Write a Compelling and High Converting Sales Copy
2. 7 Elements of a High Converting Order Button

High Converting Order Button

I will break down each element of the button (or buy area) shown above and explain which each element will contribute to an increase in your conversion and response rate when used.

1. Headline – A big, red and bold call to action headline draws attention and stands out more than any other colour, it’s a well know psychological fact that red does something to trigger the brain and draw attention to it more than any other colour.

2. Border – A dashed red border surrounding the order button also helps to increase the response rate because people are programmed into seeing this in printed media and automatically thinking coupon. It’s been proven time and time again to increase response.

3. Price Drop – A price drop will nearly always increase the conversion rate because it makes people thing that they are getting a good deal and a discounted price. Always drop down the price by around 65% or two thirds, as this has been tested to be the ideal dropdown ratio to use. Remember to always strikethrough the regular price to prevent any confusion.

4. Button – The orange button with the navy text has been tested by large companies such as PayPal and Amazon and has been proven to convert really well so it’s an obvious winner. Orange is the next best colour for drawing attention after red, however it doesn’t give out the danger trigger that red does, and therefore it converts a lot better than red, even though red draws more attention.

5. Button Text –The reason for button text being navy is because navy establishes trust. It is also a well known fact that blue an orange are contrasting colours, therefore, navy blue text combined with an orange button is a perfect match when it comes to drawing attention. The text “Add To Cart” is essential and can convert up to 100% better than other phrases such as “Order Now”, “Buy Now” and “Download Now”. All the e-commerce sites use the phrase “Add To Cart” which is why people are used to seeing it, and therefore trust it more than any other.

6. Hyperlink – The hyperlink underneath the button is also important because some people are just pre-programmed into clicking links rather than buttons. The hyperlink blue colour has been used along with the underlining on the text to make it look just like a hyperlink.

7. Credit Card Symbols – The credit card symbols help to establish trust and they also help to make the order button stand out. People are used to seeing these symbols at offline checkouts such as at their local department store, as well as at online checkouts, and therefore are a just another way of letting people know that this is where to pay.

If you use all 7 of these elements in your order button then you will notice a significant increase in your sales volume and conversion rate.

If you would like to use my killer high converting order button in the picture above you can download the PSD here: High Converting Order Button (PSD), and customise it with your own headline text and price points. Try not to change any of the colours or elements as this will be defeating the object and your conversion rates will suffer.

Related posts:

1. How to Write a Compelling and High Converting Sales Copy
2. Split Testing Landing Pages for a High Conversion Rate

For those of you that don’t know who John Reese is then you cannot call yourself an internet marketer!

If this is the case then its time to listen up because John Reese is about the most well know internet marketing expert on the planet and you should take what he has to say very seriously.

So you must be thinking, what’s in this course that can help me and my business. The new version 2 of his Traffic Secrets is based around the following topics:

• Social Media Marketing
• Advanced Content Syndication
• Video Marketing & Optimization
• Search Engine ‘Backdoors’
• Using Cheap Armies Of People To Build Your Traffic
• Widgets & Software For Lead Generation
• New Methods For Affiliate Marketing
• And So Much More.

This course is jam packed full of hands on, easy to apply content that will increase your traffic ten fold.

Here’s a brief summary of the package contents:

• CD-ROM #1: The Foundation
• CD-ROM #2: Market Discovery
• CD-ROM #3: Keyword Science
• CD-ROM #4: SEO Dynamics
• CD-ROM #5: Content Factory
• CD-ROM #6: Video Marketing
• CD-ROM #7: Social Strategy
• CD-ROM #8: AdWords Mastery
• CD-ROM #9: Advertising Methods
• CD-ROM #10: Widgets & Software
• CD-ROM #11: Affiliate Army
• CD-ROM #12: The Master Plan

• 377-Page Training Guide
• Workbook For Tracking Your Traffic-Getting Projects
• Mission Control Blueprint
• Market Spy Blueprint
• Opportunity Analyzer Blueprint
• AdWords Attack Blueprint
• Content Factory Blueprint
• Social Director Blueprint
• Advertising Expansion Blueprint

If you would like more information on this course click here

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1. Filsaime Releases 7 The Figure Secrets Free!
2. Free Search Engine Optimization Blueprint!

He’s been making an average of $1500 – $3,000 a day from just one campaign by utilizing his new software called..

GOOGLE NEMESIS

He invented this new breed of software to automate Clickbank success in *ANY* market…

Not only do you get access to the Google Nemesis software that cost Chris’s programming team $60,000 to produce, you also get a special report called, ‘Locating the Shadow Elite Campaigns’ and the ‘Ultimate Job-Killer Video Tutorials’.

Here’s an overview of what Google Nemesis can do for you…

• Simple 3 step process: its all automated and step-by-step…
• Step 1: use Adwords intelligence to spot “shadow elite”
• Step 2: use proven templates and “one click” edit your site
• Step 3: quickly predict the money with my 3 hidden indicators
• No need to know any html, any techie knowledge at all
• Say goodbye to bloated Adwords charges today
• PROVEN to generate upto $1500 per day
• Complete Google profiteering system

To check out Google Nemesis and get more information click here

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3. It’s Time To Build Your List! And Profit From It!

Others are doing it and make an average of $1/month per subscriber! Did you know that? That’s the math. $1 per subscriber on your list. PER MONTH!

Those number have been proven over and over. In any market.

Now look at the memberbase big social networking sites like Facebook, MySpace, Squidoo, Hi5 and others are building.

Now, for them it might not be about the money. For you it might be though…

But you don’t have to be a Facebook to make use of the same traffic generation tactics that those big guys use.

Check This Out!

See, when I started to hear the news about those massive numbers those sites were making, I couldn’t think of anything but:

“How The Hell Can I Get The Same Buzz And Traffic To MY SITES?!”

Can’t be THAT hard, right? Well, I was wrong…

If you look at it in detail, those big traffic sites all have one thing in common: They let their visitors invite all their friends through a smart contact invitation technology.

This technology pulls all your visitors’ friends email addresses from a GMail, Yahoo, MSN or whatever address book and with one click, send them all invitations to these services.

Well… That is not easy to emulate! And I looked deep into the possibilities.

But, there’s a product that just came out that can help you utilize the very same strategy that all the new multi billion dollar sites are using.

Now a couple of days ago I stumbled upon a tool by a guy named Norman Freeman.

And the tool he created is called “Viralinviter”. This easy-installed thing does not only do the above described, but does MUCH more!

It enhances the smart listbuilding tactics facebook & co use even more.

You may incetivize your visitors for inviting as many friends as they can by sending automated gifts out to them.

In a nutshell, it makes old-fashioned “Tell A Friend” Technologies obsolete:

• It allows users to easily and instantly invite ALL of their contacts from Google, Yahoo, AOL, & MSN [34 services total] with just TWO simple clicks.
• Harnessing the exact same technology that powers Facebook, MySpace, Hi5, LinkedIn and many more the biggest traffic sites on the planet!
• It can generate an avalanche of zero-cost free traffic automatically in just seconds.
• Plus: it even offers a customizable reward system to motivate users to continue inviting as many friends as possible

Norman just gave this tool to three big name marketers yet and they had tremendous results with it.

He has just opened the doors to a LIMITED number of new customers.

If I were you, I would at least check it out, because he promised to close doors after he reached his number.

It is probably the best thing for building your list, handsfree, without cost that you’ll come accross in 2008.

Take my word for it!

Do yourself a favor and check it out:

Watch The Video Here!

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You see, Stephen is one of those nice guys who like’s teaching people how to make real money on the internet as he has also been in a situation where he didn’t have two cents to rub together and he knows how hard times can be when you have very little money.

After years of trial and error, he managed to discover a system that skyrocketed his income almost overnight and he now owns several multi-million dollar companies. In fact his companies generate a combined income of 8 figures per year. Yes that’s over $10,000,000.

For a limited time, Stephen has allowed me to give you the link to where you can get his new book absolutely Free of charge.

This is not an ebook folks! It’s a hard back back book that will be shipped directly to your door as soon as you claim your free copy – limited copies available

Click Here To Learn Stephen Pierce’s Full Story And Claim Your Free Book

Related posts:

1. Filsaime Releases 7 The Figure Secrets Free!
2. Free Search Engine Optimization Blueprint!
3. Brand High Quality Viral Reports Free

The product is called Autopilot Sales Formula and its from Keith Wellman’s company.

They are offering this amazing home study course for FREE, and all you pay is a shipping and handling charge.

This course features things like:

- How to choose a profitable niche…
- Developing an “in demand” product for your niche…
- Putting your sales system in place…
- How to create a pre-launch…
- Driving thousands of highly targeted leads to your site…
- Pricing Strategy
- Product Launch Strategy
- Business building strategy to create long term, residual income…

Plus there is much, much more included. Find out what it’s all about at the link below.

Get Your FREE Home Study Course!

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The best part is they are 100% FREE for a limited period only

These videos will teach you how to create your own ‘money making minisites’ with ease, even if you’re a non-technical person.

In fact you can get started in less than 24 hours!

Here’s the private invitation link..

Private Invitation Only

Enjoy the free ‘step-by-step’ training videos and I’ll talk to you soon!

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