Jorn Wemmenhove

Impact of Digital Revolution on Ad Agencies

Jorn Wemmenhove — Tue, 24 Aug 2010 11:52:10 +0000

Impact of Digital Revolution on Ad Agencies

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In case 2012 isn’t 2012. Tulipán Condoms.

Jorn Wemmenhove — Tue, 27 Jul 2010 07:56:24 +0000

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Chief Creative Officer: Martin Mercado
Creative Director: Martin Mercado
Art Directors: Demian Veleda, Matías Varise
Copywriters: Demian Veleda, Matías Varise
Illustrator: Eduardo Torassa

Via: ibelieveinadv

God is Argentinean

Jorn Wemmenhove — Tue, 18 May 2010 13:42:29 +0000

According to the new commercial for beer brand Quilmes God is Argentinean. After the hand of God they apperently completely incorporated Him into the technical staff of the national selection. His Son is already playing for the Argentinean squad so it kinda makes sense. Too bad the Devil invested in the world cup as well…

Jillz is bringing sexy back to football

Jorn Wemmenhove — Tue, 11 May 2010 17:41:29 +0000

How many world cup commercials are directly targeted to women? Not that many. This Jillz ad – Heineken’s attempt to make women use their products – is an interesting exception. Still a bit sexistic; it confirms the idea that woman only watch football to see the players’ legs. But what is wrong with bringing sexy back to ‘the game’?

Sofaurus | Axe play commercial

Jorn Wemmenhove — Tue, 11 May 2010 17:29:46 +0000

This has to be one of the weirdest commercials made for the coming world cup. I have to say that the ads for Axe in Argentina are getting weirder all the time. Not sure whether I really like it, but I rather have weird stuff that makes me think whether I like it than brands and agencies repeating the same boring concepts over and over again.

Agency: Ponce Buenos Aires
Creative Director: Ricardo Armentano; Joaquin Cubria; Analia Rios
Creative: Juan Pablo Lufrano; Norberto Vatrano
Director: Armando Bo
Production: Rebolucion
Producer: Mariano Avellaneda; Axel G Linari
Director of Photography: Cristian Cottet
Post Production: Pickle
Editor: Gustavo Macri; Patricio Pena
Music: Animal Music
Brand: Axe Play 2010

Lesotho supports Argentina, Chile and Paraguay | new Coca-Cola commercial

Jorn Wemmenhove — Wed, 05 May 2010 15:34:19 +0000

I kind of liked this commercial when I thought there was only an Argentinean version, but I guess the crisis hit Coca-Cola Latin America as well; they use the same commercial for Argentina, Chile and Paraguay! Not very smart in my opinion. Advertising should be customized for local markets and especially during a World Cup when national pride plays an important role you can not just use the same commercial for 3 rival/neighbour countries.

atypica @ OK Festival for independent magazines

Jorn Wemmenhove — Mon, 19 Apr 2010 08:36:48 +0000

Last Friday I represented Argentinean magazine atypica at O.K. FESTIVAL in The Netherlands; a festival for independent magazines. It was great to meet people who do what they do not because of the money (most independent mags actually loose money), but because of LOVE and the FUN they have making the magazines. If you still don’t know what my friends at atypica do, it’s time to check them out!

Nike Chase

Jorn Wemmenhove — Tue, 13 Apr 2010 15:06:40 +0000

Another great Nike ad, originally created as part of a campaign for Nike Japan with AKQA San Francisco.

Nike chase from ilovedust on Vimeo.

Sometimes revenge is not that bad…

Jorn Wemmenhove — Wed, 07 Apr 2010 12:10:03 +0000

Nice campaign for soft drink brand Paso de los Toros by BBDO Argentina. There is nothing wrong with REVENGE… in this way!

Paso de los Toros Tonic Water – Immortal Revenge from BBDO argentina on Vimeo.

The Secret behind Nike Air

Jorn Wemmenhove — Wed, 07 Apr 2010 11:45:34 +0000

It’s not just air, it’s special air! Would be great if you could choose your favorite type of Air. I would buy Messi’s air. Oh damn, he is not Nike. Sign him up!