Cumbia is seen by highbrow critics as something you don’t even clean your ass with. We can agree, both lyrical and musical most cumbia is not really the most tasteful music. Is it music anyway? Mmm. But then watch this remix of Major Lazer’s Hold the Line by the duo Frikstailers from Cordoba, Argentina. The hawt video clip featuring the amazing Tranqui Yanqui, aka the King of Cardboard, makes you wanna move for sure. I love it when something so bad, turns in something so good!

Via: WUBA

Via: Direto do Forno

The new campaign ‘Lugares’ is created around the idea of what would have happened if Quilmes was not founded in Quilmes, but in another town. Obviously the name of the beer would have been different. This could have led to very long brand names like Comandante Nicaor Otamendi or names leading to general confusion (because of their significance form example). Young & Rubicam Argentina created a few different television ads showing these possible situations in a very funny way. (It helps if you speak a little bit of Spanish.)

The ad finishes with the statement that if the name would have been different, the taste would still be the unmistakable ’sabor del encuentro’.

It is a great and successful campaign not just because the ads are very funny, but because it includes all Argentineans. It is ‘their’ beer. The print campaign makes this even more clear by adapting their billboard ads dependent on the city and even neighborhood. In Rosario I saw a special version for neighborhood Arroyito. I like this what I call ‘glocal’ approach.

Cliente: Cervecería y Maltería Quilmes
Agency: Young & Rubicam
Creative Directos: Darío Rial & Diego Tuya
Creative team: Diego Tuya, Darío Rial, Ignacio Galardi, Paulina Ordás, Fernando Meccia, Federico Aubone, Carolina Aguilar

Via: Pagina2

They say everyone will get his 15 minutes of fame. I guess I had mine already. On the last day of my kind of internship at digital agency Pool Worldwide in Amsterdam I attempted to play the song Amélie on 6 iPhones. I studied piano at the conservartory of Rotterdam and the guys at the agency had the fantastic idea ´to do something´ with my musical skills. I got like 30 minutes to rehearse the song, because everybody needed their phone for obvious reasons. The result after recording were minutes tape of failed attempts, cursing (in different languages), people calling while trying to play, and sometimes a melody sounding like Amélie. I thought…

We could never have imagined the video would have so much success and actually become a viral. Our friends of First took care of the seeding by getting the video on popular Dutch video blog Dumpert resulting in more than 61.000 views and many reactions (some pretty funny), amongst others. The video found its way to other Dutch blogs and websites; NuJij.nl,  Fok en Frank-ly,e tc.

It really started to get pretty amazing when the video became a viral after being picked up from YouTube by websites as Collegehumor and Leo Burnett Frankfurt wrote about it in their trends report Cultural Fuel. Even my friends at Leo Burnett Argentina tweeted about it and some Apple-minded blogs mentioned the video too.

It resulted in 400.000+ views (and counting) on YouTube only.  And because the video was a kind of a present they put a link to my foundation El Desafiothriving an interesting amount of visitors to the website.

I have to be honest, in the beginning I did not know what to think about my performance. If my conservatory teacher would see it he would be ashamed. Now I can’t be anything else than happy, because the video definitely opened doors for me. It shows that  raw creativity without too much thinking on strategies can be very successful. A lesson agencies can profit from when producing their ‘virals’.

My 15 minutes of fame have passed. Guess I can start writing my memoirs.

Via: ettf.net